Why Social Media Marketing is Important

Presentation by Jessica Pavona

A quick look at social media user statistics...

FACEBOOK

TWITTER

INSTAGRAM

PINTEREST

LINKEDIN

SNAPCHAT

YOUTUBE

1.09 BILLION USERS DAILY, 32% INTERACT WITH BRANDS OFTEN, MOST USED SOCIAL MEDIA PLATFORM

310 MILLION ACTIVE USERS MONTHLY, 42% LEARN ABOUT PRODUCTS THROUGH TWITTER

400 MILLION ACTIVE USERS MONTHLY, 68% OF USERS INTERACT WITH BRANDS REGULARLY, 60% LEARN ABOUT PRODUCTS THROUGH INSTAGRAM

100 MILLION ACTIVE USERS MONTHLY, 75% OF PINS ARE FROM BUSINESSES

433 MILLION USERS WORLDWIDE, HALF LIKELY TO BUY FROM COMPANY ON LINKEDIN

100 MILLION USERS DAILY, AMERICANS HAVE GREATER BRAND AWARENESS THAN PINTEREST AND LINKEDIN USING SNAPCHAT

1 BILLION USERS, 64% OF USERS WHO ARE GAMERS DOWNLOADED A GAME AFTER WATCHING ITS YOUTUBE AD

… and social media use has only been growing

Increase brand loyalty53%

Of Americans who follow brands on social media are more brand loyal.

Increase brand recognition

Social media marketing allows more visibility of your brand, which is important. It helps establish your brand voice while getting new customers familiar with seeing your brand on multiple platforms.

Increase conversion rates100%

Higher social media lead-to-close rate than outbound marketing.

The competition is already doing it

Of marketers in 2014 said that social media marketing was important to their business.92

%97%

Of marketers are currently using social media for their businesses.

By being on social media, this allows your brand to potentially widen its audience by billions of consumers.

Social media marketing is also an inexpensive method compared to traditional marketing.

If your brand isn’t using social media

marketing, why not?

For more help with your social media marketing,

visit GeM.co

References:DeMers, Jayson. "The Top 10 Benefits Of Social Media Marketing." Forbes. Forbes Magazine, 20 Sept. 2015. Web. 12 Mar. 2017."Social Media Fact Sheet." Pew Research Center: Internet, Science & Tech. N.p., 12 Jan. 2017. Web. 12 Mar. 2017.Walters, Kendall. Hootsuite Social Media Management. N.p., 14 Feb. 2017. Web. 12 Mar. 2017.