The Strategy Of The Digital Marketing

Wechat

Shan Wang

Target Audience

*People who live away from their family

*People who have many friends

Internet Marketing

Satisfy the demand of citizens

Mobile Strategy

*Multifunctional app Text, voice call and video call Wallet Moment Games Others

Mobile Strategy

*Update very fast

*Special-Stickers

Recommendation

*Social media advertising

Manage the official account

Social media campaign

Paid advertisement

Recommendation

*Blogs Tutorial Ask and answer

KPI-Metrics

*The number of registered accounts

*The number of monthly active users

*Surveys

Budget

*Cost in social media:10,000-20,000 $ monthly

*Cost in the blog:500$ monthly

SummaryDigital Marketing

*Mobile strategy

*Social media

*Blogs