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Army Materiel Command & Social Media
AMC’s flow of information begins with the Army standard Web site: the CORE
"The efforts at AMC are the embodiment of the DoD principles of information:
maximum disclosure, minimum delay. Working in the social media sphere puts information at the fingertips of taxpayers
and opens channels of communication with those interested in what we do.
There is no greater strategic communication requirement for
Department of Defense than keeping the public informed."
--Jack Holt, Department of Defense senior strategist for emerging media
Content Online Resource Enterprise (CORE) is a web-based content management system that specializes in indexing,
packaging and publishing content created and submitted by Army Public Affairs personnel
Army Materiel Command &Social Media
From CORE submissions, news is uploaded to the AMC Facebook pageFacebook provides AMC followers with an all encompassing page granting access to
AMC social media accounts: Twitter, Flickr, YouTube, and the BRAC Blog.
Facebook helps people communicate more efficiently with their friends, family and
coworkers. The company develops technologies that
facilitate the sharing of information through the social graph, the digital mapping of
people's real-world social connections. For AMC, those
connections number more than 600 people.
Army Materiel Command &Social Media
From Facebook, an automatic feed populates other social sites where AMC currently has a presence including: Twitter
AMC on Twitter
Simplicity has played an important role in Twitter's success. People are eager to
connect with other people and Twitter makes that simple. Twitter allows AMC to reach the segment of it’s followers desiring “just the facts” or quick snippets of information, in
specifically 140 characters.
Army Materiel Command & Social Media
The video sharing site, YouTube, provides access to AMC videos with an opportunity to gain feedback beyond the workforce.
AMC on YouTube
YouTube has many ways to help you find and watch videos. You
can also interact with other YouTube users and around shared interests. If you make videos, you can broadcast them to the world,
and maybe even develop an audience for your creations. AMC
captures a diverse audience by uploading videos addressing
various parts of its mission from Soldiers to logistics to munitions
and beyond.
Army Materiel Command & Social Media
And CNN iReport allows AMC followers to view the AMC Dispatch and other broadcast footage:
AMC iReport
CNN iReport allows everyday people to report the news. Allowing you to tell a story,
offer an opinion or say what’s important to you, other users also join the conversation on
the day’s big issues.
Army Materiel Command & Social Media
Or for AMC professionals searching for other practitioners across the vast Materiel Enterprise, there’s LinkedIn:
AMC LinkedIn
LinkedIn is an interconnected network of experienced
professionals from around the world, representing 170 industries
and 200 countries.
Army Materiel Command & Social Media
Finally, a photo collection is available containing all things AMC on Flickr:AMC Flickr
Flickr enables you to store, sort, search and share your photos and
video online. AMC reaches its internal and external audiences via
Flickr creating a searchable catalog of command specific
images and footage.