Social Media Engagement for SESI 2009

Social Entrepreneurship Summer Institute

Connected and Directed: Connected and Directed: Networking for ChangeNetworking for Change

Jenna Venker WeidenbennerOwner/Consultant, IdentityBytes

PhD/MBA [email protected]

Agenda

1. Overview/Introductions2. Networking in the 2.0/3.0 World3. Storytelling as a Tool4. Social Media as a Platform5. Wrap Up

Introductions

Who are you – online? Where can I/we find you?Why do you want to be found?

Who am I?Blogs:

identitybytes.spaces.live.comcreativecultivator.vox.com

Facebook: http://www.facebook.com/home.php#/profile.php?id=1955940&ref=profile

LinkedIn: http://www.linkedin.com/in/jvweidenbenner

Twitter: @creativej

Del.icio.us: creativej

Ning: http://creativecareerlink.ning.com/

Websites (under development):identitybytes.com

sexualdimensions.commillennialelements.comcreativecareerlink.com

fosteredelements.wetpaint.com

Virtual Worlds:SecondLife = Veena Charisma, Alannah Colclough

Gaia Online: Genevieve Bailey

Presentation Scope & Action Plan

• By the end of this workshop you will have a Solid Social Media Portfolio Action Plan

• You will know exactly what you need to do and why!

• This presentation is about taking action!

Networking 2.0 Style

Start small (3-5 tools), aim big

Listen to your audience, survey stakeholders

Connect with purpose – theirs, plus yours

Don't be afraid to experiment – and make Don't be afraid to experiment – and make mistakes!mistakes!

First 5 things

• Gmail – for all things Social Media Google Alerts – Blog RSS Feed, etc

• Social Network Profile – Facebook - Build relationships Join Groups

• Social Bookmarking – StumbleUpon -Collect, Store and Share Websites

• Micro Blog – Twitter - Listen to Market

• Video – YouTube - View / Vote Experts

Storytelling as a Tool

So what is storytelling? (Source: http://lisb.wordpress.com/category/business/)

It is a dynamic oral act of communication where ideas are shared within a group through a messanger who has the ability to combine text, voice and gesture expression in order to recreate a story in the imagination of his/her listeners which is the only place where the story actually exists. Storytelling resonates with the basic human need to create order and balance in the world and it is an act of partnership between story (a being), storyteller and listener. Storytelling feeds on this partnership and does not really happen if all three components are not present in one place, since each act of telling is dependant on the ongoing influence of listener on teller on story and so on again and again from the first beat to the last beat of a story.

Social Media as Platform

SEIS Connected & Directed Wiki for Sharingsesiunleased.wetpaint.com

* Listen* Share

* Collaborate

Some Details!

Social Media is sweeping across industries as the means for improving customer relationships and productivity. Entire markets are being transformed.

105 million Americans use social media sites, spurring a 93% increase in social networking since 2006.

48% of Millennials - people born between 1982 and 2001 - report joining brand or fan pages on social networks.

SocialMediaConnection.com

Need More Proof?

Social networking has overtaken e-mail as the most popular Internet activity, according to a new study released by Nielsen

Active reach in what Nielsen defines as "member

communities" now exceeds e-mail participation by 67 percent to 65 percent.

SocialMediaConnection.com

o Experiment Experiment personallypersonally before professionallybefore professionally

o Try a Try a varietyvariety of social media of social media toolstools

o Be Be yourselfyourself, make some , make some friendsfriends, and , and shareshare

InternetSense.tvInternetSense.tv

o Spend time upfront Spend time upfront planningplanning how you will use social how you will use social mediamedia

o Think Think POSTPOST::o PPeopleeopleo OObjectivesbjectiveso SStrategytrategyo TTechnologyechnology


o Find where your Find where your audienceaudience is is participating and indentify participating and indentify the the influencersinfluencers

o Read industry blogs Read industry blogs (including comments)(including comments)

o Google your company Google your company name & your competitionname & your competition

o Find tools Find tools that can help you that can help you listenlisten


o Avoid Avoid WaffleWaffle (people will ignore it)(people will ignore it)

o Avoid Avoid evasionevasion and and lyinglying(people (people won’t won’t ignore it)ignore it)

o Companies have watched Companies have watched their their biggest screw-up's biggest screw-up's rise to the top 10 of a rise to the top 10 of a Google searchGoogle search

o Admit your mistakes Admit your mistakes right right awayaway


o Don’t be afraid Don’t be afraid to share. to share. Corporations, like people, Corporations, like people, need to share information to need to share information to get the value out of social get the value out of social media media

o Make your content easy to Make your content easy to shareshare

o Incorporate Incorporate tools that tools that promote sharing:promote sharing:o Share This, Share This, RSS feeds, EmailRSS feeds, Email

a friend, a friend, ’Tweet’’Tweet’


o Don't Don't shoutshout. Don't . Don't broadcastbroadcast. Don’t . Don’t bragbrag. .

o Speak like yourself Speak like yourself – not – not like corporate marketing, or a like corporate marketing, or a press secretarypress secretary

o Personify your brand Personify your brand – – give people something they give people something they can relate to.can relate to.


o Think like a Think like a contributorcontributor, not , not a marketera marketer

o Consider what is Consider what is relevant to relevant to the communitythe community before before contributingcontributing

o Don’t promote Don’t promote your product your product on every poston every post

o Win friends by Win friends by promoting promoting other people’s content other people’s content if it if it interests youinterests you

InternetSense.tvInternetSense.tvInternetSense.tvInternetSense.tv

o Don’t try to delete Don’t try to delete or or remove criticism (it will just remove criticism (it will just make it worse)make it worse)

o ListenListen to your detractors to your detractors

o AdmitAdmit your shortcomings your shortcomings

o Work openly Work openly towards an towards an explanationexplanation and legitimate and legitimate solutionsolution


o Don’t wait until you have a Don’t wait until you have a campaign campaign to launch - start to launch - start planning and listening nowplanning and listening now

o Build relationships Build relationships so so they’re ready when you need they’re ready when you need themthem


10 Steps to Social Media –’Credibility’

• 1.The ‘Statusphere’• 2.The ‘Me’ Conomy (Social Capital)• 3.Friend/Fan/Connection/Follower• 4.Social Media• 5.Social Networking• 4.Social Bookmarks• 7.Groups• 8.Sneezer/’Connector’• 9.Twitter,’tweet’,DM,@reply• 10.Photography

InternetSense.tvInternetSense.tvInternetSenseInternetSense.tv.tv

Social Media for Businesshttp://www.authorstream.com/Presentation/smcbn-192767-social-media-business-nashville-consulting-facebook-biz-blogging-finance-ppt-powerpoint/

Micro Blogs Macro Resultshttp://www.authorstream.com/Presentation/amrik-156982-twitter-business-101-twitterforbusiness101-090225001825-phpapp01-entertainment-ppt-powerpoint/

Documents

Social Media Engagement for SESI 2009