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@jennymunn
1.SEO 101 Overview (it’s not so bad!)
2.5 Basics for SEO Success
3.Recap and Resources
Agenda – SEO 101
@jennymunn
@jennymunn
SEO 101 Overview
@jennymunn
SEO 101 OverviewThe method of making content findable –
tactics, techniques and strategies
@jennymunn
5 Basics for SEO Success
@jennymunn
5 Basics for SEO Success
1. Keywords – Choose Wisely
2. Google Analytics & Google Search Console (Your
BFFs)
3. What Contributes to SEO Today
4. Understand the True Job of SEO
5. Business Alignment
@jennymunn
1. Keywords – Choose Wisely
3 Factors to Consider When Choosing Keywords:
1. Buying Intent (or the right intent/goals for your website)
2. In Your League (keyword competitiveness)
3. Understand “real” keywords vs. “fake” keywords
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Do Your Keywords Reflect Buying Intent?
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2. Google Analytics is Now Your BFF
Analytics will tell us:
● Device: Mobile, tablet or desktop● Geographic locations● Total visits● Bounce rate/time on site/# of pages
visited● Traffic sources● Popular pages● SEO Landing Pages● Queries/Keywords/Clicks
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My Google Analytics Results
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GA w/ Google Search Console (formerly GWT)
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SEO Data – Integrate with Google Search Console
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3. What Contributes to SEO Today
• Technical basics • Keywords• On-Page Optimization• Links and Social • Authority• Engagement• Content• Site Structure/UX
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4. Understand the TRUE Job of SEO
• Driving traffic to the website to nurture and engage
• Once traffic lands on your site, your website marketing plan takes over
– Updated, professional-looking design
– Social proof
– Clear messaging
– Persuasive copy
– Post click plan
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Converting to Clients…
Google is not magic…
SEO drives traffic…
but your WEBSITE must convert the traffic into leads
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5. Aligning SEO to the Business
Before you do all of this work, make sure your SEO strategy and website reflect:
● Who you want to attract● What is in their world● What services/products/
information do you want to prioritize and promote?
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2 Things It Takes To Learn SEO in 2015
1. SEO is like Tennis. Reading and learning will only take you so far.
2. Build Your SEO Muscle.You have to hear this stuff 10x to sink in.
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“How to Find
Keywords” Free Report
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• “Where do I LOOK for keywords?”
• “How do I know that I am using the RIGHT keywords?”
• “Why am I not RANKING for my keywords?”
“SEO Essentials:
Getting Serious About SEO” Free Report
• 8 critical factors to SEO Lead Generation Success
• How to better drive more leads to your website?
• What does Google measure and look for from top-ranking websites
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Recap:5 Basics to SEO Success
1. Keywords – Choose Wisely
2. Google Analytics & Google Search Console (Your BFFs)
3. What Contributes to SEO Today
4. Understand the True Job of SEO
5. Business Alignment
@jennymunn
Stay in Touch/Questions
Jenny Munn SEO Consulting | Training | Strategy
Thank you!
