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SEO 101 What you need to know to get on Google’s good side January 23, 2012 Copyright Mass Media Marketing 2012

What is SEO? SEO 101 Vancouver

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It’s all about creating a relevant and credible online presence to help you:* stand out against your competition* get more local business* drive qualified traffic to your site* build your brand* make you more money onlineFind out in the most understandable terms... What is SEO?

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  • 1. January 23,2012SEO 101What you need to know toget on Googles good side Copyright Mass Media Marketing 2012

2. January 23, 2012SEO = search engineoptimization But what exactly is SEO?? www.massmediamarketing.ca 3. 3January 23, 2012Before we answer thatIts important to know what SEO is NOTwww.massmediamarketing.ca 4. 4January 23, 2012SEO is not:1. magic2. a money pit3. just for the big guys www.massmediamarketing.ca 5. 5January 23, 2012SEO is: how Google ranks yourpresence onlineThink of it as Google has a well-kept secret formula (algorithm)The Google of Oz to rank websites by how relevant they are to whatwith a wizard behind people are searching for.a wall. This top secret process weeds out fake sites, spammers and yes, even legitimate businesses with very little presence or interaction online. www.massmediamarketing.ca 6. 6 January 23, 2012SEO is many thingsIts all about creating a relevant andcredible online presence to help you:1.standout against your competition2.get more local business3.drive qualified traffic to your site4.build your brand5.make you more money onlinewww.massmediamarketing.ca 7. 7January 23, 2012What are the chances your[fill in the blank] is an SEO expert? neighbour Answer: friend of a friend Slim to none developer designer cousins (unemployed) ex-boyfriends baristas brother-in- laws neighbour www.massmediamarketing.ca 8. 8January 23, 2012onpage andoffpage SEOinbound,authoritative linkssocial mediamentionslanding pageelementsSEO has evolvedlots of fresh and Its not just meta tags and othergeek-speak thingies anymore.unique contentvideo and morewww.massmediamarketing.ca 9. 9January 23, 2012White hat vs. Black hat SEOwww.massmediamarketing.ca 10. 10January 23, 2012Black hat SEO White hat SEObreaks rules is holisticis unethical organicgets results fast gets results that last!then your site can bebanned and shutdown, leaving you ina worse position. (i.e.JC Penny Google it) www.massmediamarketing.ca 11. 11January 23, 2012How does your SEO strategystack up?www.massmediamarketing.ca 12. 12January 23, 2012Take the quiz Are you getting the results you want? Are you getting your moneys worth? Do you know what impression youre making online?If you answered no to any of these questionswww.massmediamarketing.ca 13. 13January 23, 2012You should find out if youreon Googles good side.www.massmediamarketing.ca 14. 14January 23, 2012Get an SEO auditLearn how Google is ranking your presence andif your site can be improved to generate morecalls, leads, sales, etc. basic SEO Audit: $200 Social Media Audit:$200 SEO & Social Media Audit:$375 SEO & Website Audit: $500We are Google Analytics Certified social mediaexperts with 20+ years digital marketing expertise.www.massmediamarketing.ca 15. 15January 23, 2012SEO is a marketing strategywith results you can measureTwo things to think about:1.Google changes its SEO algorithm all thetime. This means an ongoing SEOmaintenance will keep you on top.2. page Yellow Pages ad costs $15,000 peryear. (And when was the last time you usedthe Yellow Pages to find a business?) www.massmediamarketing.ca 16. 16January 23, 2012SEO packages:Get one of our SEO Audits and get a discount off any MassMedia Marketing SEO package from $50-$200(with 6-month commitment).Business Level $825 set up + $180/monthManagement Level $1,126 set up + $225/monthExecutive Level$1,800 set up + $450/monthWell make you shine online. Call us at 604-707-9470Email: [email protected]