SEO 101 - Knowing your competitors

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Neil Pursey spoke to the Speakers Association of South Africa using this slideshow. He gives tidbits and steps into successful SEO for your business. This is an updated version from a previous slideshow he presented to a group of students at the University of Cape Town.

Text of SEO 101 - Knowing your competitors

  • SEO 101Knowing your competitors
  • What is SEO? Search Engine Optimization is the process of improving visibility of a desired website on search engines (Google and Bing), via "natural" or "unpaid methods".
  • SEO vs Social vs Pay Per Click
  • SEO vs Social vs Pay Per Click
  • SEO vs Social vs Pay Per Click
  • SEO vs Social vs Pay Per Click
  • Source: http://www.webgrowth.biz/seomoz-seo-pyramid/
  • Source: http://www.seomoz.org
  • Content that appeals to influencers Source: http://www.seomoz.org
  • This stuff really works!!!
  • What is Googles Algorithm?
  • 9 Step Process Success SEO
  • Step 1:Keyword research https://adwords.google.com/o/KeywordTool
  • Step 1:Keyword research http://www.google.com/insights/search/
  • Step 1:Keyword research http://www.google.com/insights/search/
  • Step 2:Finding top sites
  • Step 2:Finding top sites SEOmoz toolbar for Chrome or Firefox http://www.seomoz.org/blog/seo- chrome-toolbar-download-the-mozbar
  • Step 3: Identifying links from competitors http://www.webgrowth.biz/seo-tool/
  • Step 3: Identifying links from competitors http://www.opensiteexplorer.org
  • Step 4:Identifying citations from competitors brand name -site:brand.com -site:brand.co.za
  • Step 5: Content Strategy Blog contributions Testimonials FAQs Wikipedia Press releases Remember to use your desired keywords within your content
  • Engaging with your social community Facebook Twitter Pinterest Google+Setup: http://www.webgrowth.biz/google-link-adding-guide/Plugin: http://wordpress.org/extend/plugins/authorsure/
  • Engaging with your socialcommunityhttp://www.buzzstream.com/
  • Step: 7On-site optimisation Internal linking Meta text SEO title Linking to external sources - must be authoritative Use social media widgets
  • Step 8: Analytical data research Google Analytics Social bakers
  • Analytical data research Social bakers
  • Analytical data research Social bakers
  • Analytical data research Social bakers
  • Analytical data research Social bakers
  • Google Analytics:
  • Step 9: Heat map tracking Visual Website Optimiser
  • Lessons weve learnt in 8 yearsYou will never have a perfect product..,So go to launch and get feedback as soon as possibleCompetitor research is an ABSOLUTE mustNothing substitutes human engagement (service industry)1st year profitable, 2nd year break even, 3rd year profitable, 4th year breakevenBecome a thought leader, it opens up many opportunities. It starts with anengaging blog.Use Wordpress.org
  • ContactNeil PurseyNeil [@] webgrowth.co.zahttp://www.webgrowth.bizhttp://www.twitter.com/webgrowthsahttps://plus.google.com/106375251211013604438/posts