Neil Pursey spoke to the Speakers Association of South Africa using this slideshow. He gives tidbits and steps into successful SEO for your business. This is an updated version from a previous slideshow he presented to a group of students at the University of Cape Town.
Text of SEO 101 - Knowing your competitors
SEO 101Knowing your competitors
What is SEO? Search Engine Optimization is the process of improving visibility of a desired website on search engines (Google and Bing), via "natural" or "unpaid methods".
Lessons weve learnt in 8 yearsYou will never have a perfect product..,So go to launch and get feedback as soon as possibleCompetitor research is an ABSOLUTE mustNothing substitutes human engagement (service industry)1st year profitable, 2nd year break even, 3rd year profitable, 4th year breakevenBecome a thought leader, it opens up many opportunities. It starts with anengaging blog.Use Wordpress.org