Seo 101 - NYC Faith and Tech

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My talk from the NYC Faith and Tech Meetup on February 13th, 2012.

Text of Seo 101 - NYC Faith and Tech

PowerPoint Presentation

First off, who am I?

Name: John Doherty Title: SEO Consultant Company: Distilled

Twitter: @dohertyjf G+: Read my stuff: Website


What are we talking about?

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") means. In general, thehigher ranked on the search results page, and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.


SEO is how awesome content gets found Abraham Lincoln

So what is SEO?

Image: Source

First, what is it NOT?

Not some nerd sitting in his mommas basement in his underwear spinning some dark magic (usually)

Not this

Its not stuffing your pages with keywords (thats soooo 2005)

Also not

Its not comment spamming (still happens, still sucks)

Common Myth

Click through rate to your site from Google/Bing does not affect your rankings.

Cool, so what IS it?

Your site gets found through a combination of different ways.

This is how your content gets found and ranked by Google/Bing/etc

Links to page (21%) Links to site (21%) Use of keywords on the page (15%) Use of keywords on the site (11%) Branding (7%)

Great Content created around keywords

Ranks for Linkbait Linkbait Guide

Making people aware of that great content

Links coming to your site

Links are the currency of the Interwebs, because they pass authority.

What are the main elements of SEO?

Elements of SEO

Keyword Research

Elements of SEO

Information Architecture Image: Source (SEOgadget)

Elements of SEO


The SEO Process

Image Courtesy of Michael King (@ipullrank)

Scared yet?

Dont Be!

Lets talk about minimum viable SEO (the basics of

what you need)

Your own domain

Your own domain ($4-$10/year)

Analytics on your site ($free.99)

RSS Feed ($free.99)

Clean, short URLs


Also works:

Unique Titles and Content and

Keyword Research

Get Social

Best Easy CMS For SEO

Plugins You Need and

Plugins You Need

Plugins You Need

Or some plugin to allow sharing. Follow the K.I.S.S. methodology

Just dont overwhelm your users



Definitive Wordpress SEO Guide:

Chrome Extensions You Need


Measurement Tools

SEO Tools (free then $99/month)

Rank Checking (free tools)

Social Measurement Tools

Finding Others in Your Niche on Twitter

Pro Tips for your name/brand

Pro Tips for guest posting

Pro Tips

Reverse Image Search if you have photos (photographers?)

Thanks a bunch!

Happy to answer questions