1. 1. 2014 - Year in Review Presented by Brandon Gilmore
2. 2. Agenda Introduction to the speaker gShift in 2014 Review Predictions in 2014 Look back at SEO in 2014 Look back at Social Media in 2014 Looking ahead to 2015
3. 3. Introduction to Speaker Brandon Gilmore Team Lead of Client Success Team Client Success Manager Interesting thing that happened in 2014: I got Married
4. 4. gShift in 2014 Our Company Team of 14 grew to 24 New Website in Summer New COO Product Manager Training Calendar New Features Not Provided Insights Competitor Reports Content Performance Social Keyword Research Mobile Search Results and many more
5. 5. Not Provided
6. 6. Competition Report
7. 7. Content Performance
8. 8. Google Webmaster Tools
9. 9. Year in Search by Google
10. 10. Trends in Search in 2014 Googles Top US searches 1. Robin Williams 2. World Cup 3. Ebola 4. Malaysia Airlines 5. Flappy Bird 6. ALS Bucket Challenge 7. ISIS 8. Ferguson 9. Frozen 10. Ukraine Bings Search Highlights Big Bang Theory top Searched TV Show Frozen Top Searched Movie iPhone 6, Xbox and Fitbit top devices Kim Kardashian is most searched Person of the year Facebook was the number one searched app
11. 11. Robin Williams
12. 12. Frozen
13. 13. Flappy Bird
14. 14. The Big Bang Theory
15. 15. ALS Ice Bucket Challenge
16. 16. Predictions from January Knowledge Graph and Rich Snippets use in search will increase Google Authorship and Author Rank will take off Focus on Page level metrics when reporting Backlinks Quality > Quantity Google + will continue to Grow Video will continue to take off (YouTube, Vimeo, Instagram, Vine, New one?) Visual aspects your content will continue to grow with tablet and mobile adoption rates increasing
17. 17. SEO in 2014 Pigeon Google My Business Google Penguin Update Privacy concerns internationally Authorship is dead
18. 18. Pigeon
19. 19. Penguin
20. 20. Privacy
21. 21. Social in 2014 Facebook Old Posts Facebook Search Instgram Google + Pinterest LinkedIn Growth
22. 22. Pinterest
23. 23. Instagram
24. 24. Looking ahead to 2015 Wearables & Nest Local Signals Keywords Research Social Signals Mobile Traffic to overtake Desktop
25. 25. Wearables
26. 26. Mobile
27. 27. New Training Schedule Online Now @ gshiftabs.com under Resources http://www.gshiftlabs. com/resources/gshift- user-training- schedule/