SEO for Startups 101

Lagiar

•  Profile based gift suggestion platform •  Founded in August/2012 •  Start Up Chile 6º Generation Alumni •  European Venture Market 2013

WHAT IS SEO?

What was SEO?

•  Search Engine Optimization (Google) •  Attract traffic to your website using

only your content without investing on ads

•  SERP Domination

SEO is Dead

•  People are not searching for information only on Google

•  The competition is higher •  Social Networks are more important •  You shouldn’t put all your eggs in one

basket

! CONTROVERSY

So, what is SEO?

•  Complete online marketing – Search Engines

– Social Networks

– Advertisements

– Public Relations

– Content optimization

Why do we do it?

•  Generate traffic – Leads

– Sells

– Clicks

•  Create brand awareness •  Save on ads •  Raise the ROI (Return of Investment)

STEP BY STEP

Always monitor

•  Google Analytics (http://pvi.me/1iMEk2r) – Use analytics.js (newer, more powerful)

– Use to monitor sales funnel

•  GA for Wordpress (http://pvi.me/1ckOEu2) – More information and less time spent

•  Crazy Egg (http://pvi.me/1bKsKUh) Paid

– Heatmaps

Publish it somewhere

•  WordPress (http://pvi.me/1nmNrYy)

– Fast

– Free

– Customizable

– Robust

– Safe

Creating Content

•  Keyword Research – Find your keywords

•  Content Research – Know what people are talking about

•  Content Rebuild – Talk more about what is already

successful

Creating Content

•  Premium Content – E-books and vídeos shared only after

signing up for a newsletter

•  Outsource to win (brazilian companies) – Rock Content (http://pvi.me/1o7MN46)

– Tex.do (http://pvi.me/1dAfNcf)

Be Seen

•  Google Webmaster Tools (http://pvi.me/1eGlsDy)

•  Bing Webmaster Tools (http://pvi.me/1lRmZe4)

•  Send your sitemap to both – WordPress SEO by Yoast (http://pvi.me/1job2dU)

Tell everyone

•  Facebook Fanpage – Use images to reinforce the message

– Do not use memes

– Test schedules of publication

– Pay to promote (likes and friends)

•  Google+ –  It’s the Linux of social networks

•  Other networks (Twitter, Pinterest, Instagram)

Evaluate the result

•  Which yielded more pageviews? •  Which had more interaction? (likes,

shares, retweets) •  Which yielded more leads? •  Which yielded more sales?

Do it all the time

•  Create a monthly agenda •  Have a wildcard content •  Respond with a tone matching your

audience

BONUS

Create a quality high conversion landing page

Automate Mailchimp or Customer.io for email interactions

Don’t plagiarize

Create a checklist This way you will never forget to do something and will keep up with the quality (http://pvi.me/1dAbQV1)

Useful Tools

•  Moz (http://pvi.me/1cl8CoD) •  Ahrefs (http://pvi.me/1fQieKt)

•  Admetricks (http://pvi.me/1aKSSAb)

•  Consumer Barometer (http://pvi.me/1d9wGyI )

•  Google Customer Journey (http://pvi.me/1bh2Eul)

•  Similar Web (http://pvi.me/1bh2H9z)

Talk to me: LinkedIn Twitter @PedroVillalobos Email pedro@lagiar.com http://lagiar.com/ All the links are in: http://pvi.me/M2Lg0K

Download this presentation: http://pvi.me/1eVYbxK