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© 2016 SmashFly Technologies, Inc.3 © 2016 SmashFly Technologies, Inc.3
Recruiting
RecruitmentMarketing
#TALswhoknowSEO
© 2016 SmashFly Technologies, Inc.4
D e f i n i n g s e a r c h e n g i n e o p t i m i z a t i o n , a n d
w h a t w e ’ l l b e f o c u s i n g o n t o d a y .
#TALswhoknowSEO
© 2016 SmashFly Technologies, Inc.5
On-Site
SEO Off-Site
SEO
Digital/Search Engine
Marketing
#TALswhoknowSEO
© 2016 SmashFly Technologies, Inc.6
Source1: https://moz.com/blog/google-organic-click-through-rates-in-2014
1: 31%
2: 14%
3-5: 23%
6+:
10%
The impact of where your pages rank in the organic search results plays a major role in how often individuals will click through to your website.
#TALswhoknowSEO
© 2016 SmashFly Technologies, Inc.7
Source2: http://www.careerbuildercommunications.com/candidatebehavior/
• How do Candidates Find Jobs?
– 73% of candidates2 use Google Search when they begin looking for a job.
• Optimization extends beyond just Search Engines
• Target the Ideal Candidate
– Location, Keywords
• Gain insight into who your candidates are
#TALswhoknowSEO
© 2016 SmashFly Technologies, Inc.8
Source2: http://www.careerbuildercommunications.com/candidatebehavior/
How do Candidates Find Jobs?
73% of candidates2 use Google Search when they begin looking for a
job.
Target Your Ideal Candidates
Location, Keywords
Optimization extends beyond just Search Engines
Gain insight into who your candidates are and what they are searching for
#TALswhoknowSEO
© 2016 SmashFly Technologies, Inc.12
Who are your ideal
candidates?
What are they searching for?
Where are they searching
from?
#TALswhoknowSEO
© 2016 SmashFly Technologies, Inc.13
What are we optimizing?
Title tag
Title Tag
URL
Meta Description
Content
#TALswhoknowSEO
© 2016 SmashFly Technologies, Inc.14 © 2016 SmashFly Technologies, Inc.14
• Our goal is to match the title tag as close as possible to the searches we want to rank for.
• Remember to include data/terms that are specific to your ideal candidate
• Start universal, and then target, target, target!
• Order of terms is important, priority moves from left to right
• Aim for <60 characters
Search
Page Title
#TALswhoknowSEO
© 2016 SmashFly Technologies, Inc.15 © 2016 SmashFly Technologies, Inc.15
• Opportunity to look at the velocity of job titles and skills
• If you’re in an organization that’s creating new roles, allows you to see whether there is a market for those titles.
#TALswhoknowSEO
© 2016 SmashFly Technologies, Inc.16
What are we optimizing?
Title tag
Title Tag
URL
Meta Description
Content
#TALswhoknowSEO
© 2016 SmashFly Technologies, Inc.17 © 2016 SmashFly Technologies, Inc.17 © 2016 SmashFly Technologies, Inc.17
I have no way to update this!
I might have a way to update
this?
I can update this!
#TALswhoknowSEO
© 2016 SmashFly Technologies, Inc.18
What are we optimizing?
Title tag
Title Tag
URL
Meta Description
Content
#TALswhoknowSEO
© 2016 SmashFly Technologies, Inc.19
• What to do when you can’t do anything?
• Our goal is to outperform the competition
1: 31%2: 14%
3-5: 23%
6+:
10%
1: 46%2: 21%
3-5: 33%
6+:
15%
#TALswhoknowSEO
© 2016 SmashFly Technologies, Inc.20
What are we optimizing?
Title tag
Title Tag
URL
Meta Description
Content
#TALswhoknowSEO
© 2016 SmashFly Technologies, Inc.23 © 2016 SmashFly Technologies, Inc.23
• Tagcrowd.com
• Provides visual look at the frequency of words and phrases in your job post
#TALswhoknowSEO
© 2016 SmashFly Technologies, Inc.24
N e x t s t e p s f o r i m p r o v e d o p t i m i z a t i o n
#TALswhoknowSEO
© 2016 SmashFly Technologies, Inc.25 © 2016 SmashFly Technologies, Inc.25
• Access to your web data is an essential part of improving your SEO skills
• Find our who your ideal candidates really are and what they’re searching for
#TALswhoknowSEO