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TABLE OF CONTENTS
EDITORIAL………………………………………………………..3
DIRECTOR MESSAGE………………………………………….4
OUR PEOPLE………………………………………………………5
FACULTY WRITE UP’S………………………………………………10
COMMITTEE CONTRIBUTION…………………………..67
EVENTS & HAPPENINGS………………………………………….153
STUDENT CORNER………………………………………………….238
ACADEMIC CORNER……………………………………………….262
3
Mr. Vijay J Deshabag
Librarian
Editor-GBS FOCUS
EDITORIAL
'Be the change that you wish to see in the world’ - Mahatma Gandhi
Welcome to the Annual issue of GBS INSIGHTS,
GBS INSIGHTS is the insights of GBS happenings that were witnessed during the year 2013-
2014. The calendar of events and every minute detail are systematically classified into six
major sections that is OUR TEAM, FACULTY WRITE UP’S, COMMITTEE CONTRIBUTION
EVENTS & HAPPENINGS, STUDENTS CORNER and ACADEMIC CORNER. In these sections
you find all the events that were part and parcel of Global Business School, Hubli.
Apart from the events and other stuff, we have a series of faculty write ups along with
students that are compiled in their respective sections.
I sincerely thank the Director for giving me the opportunity to bring GBS INSIGHTS for
consecutive third time in a row. I also thank the people who have put their sincere efforts
to bring out the monthly magazine GBSFOCUS and finally end up with very informative
Annual GBS INSIGHTS.
Read and enjoy the Annual issue of GBS INSIGHTS.
Drop your feedback at [email protected]
4
MESSAGE FROM THE DIRECTOR.
Dear Readers and Well Wishers.
Season’s Greetings to you.
We are pleased to release the GBS Insight-2014. This
is a year book of GBS covering the year long
happenings, events, faculty updates, achievements,
faculty and students’ writings, media coverage.
The academic year 2013-14 has been full of many things as mentioned. The special feature
is lot of articles have been contributed this year both from faculty and students.
We say “GBS where consistency is a way of life’ is truly reflected in 2013-14 as all the
flagship events have happened. Galacto has seen new scale in its success, in the pinnacle
sports event GBS remains undefeated for the 7th time, the international visit to Malaysia has
given the students the international exposure, the alumni found the home coming a nice
occasion in reminiscence, students have excelled in many events by winning prizes.
Placements have been good, We have new set of Bhumika medal winners and a lot more.
On the faculty front faculty have cleared NET, joined the Phd, written papers.
New faculty joined brining with them lot of corporate experience.
The sheer over 300 pages coverage speaks for itself the year that was.
Mr Vijay Deshabag has meticulously compiled the GBS Insight-2014. The team GBS has
contributed in a big way for the various events, happenings and achievements deserve a
word of appreciation.
This is the third year in succession we have brought GBS Insight to you. Hope you
appreciate the same and enjoy the reading.
We welcome your feedback.
With Thanks and kind regards
Ramakant kulkarni
Director.
10
FACULTY WRITE UP
TWIN FACTOR
DO CHILDHOOD EXPERIENCES AFFECT ADULTHOOD
QUALITY MANAGEMENT SYSTEMS
LEKI
CONFLICT IS A PART OF LIFE, BUT NOT TO BE A WAY OF LIFE
GET LUCKY
THE CAREER SUCCESS PUZZLE
SIP BEST PRACTICES
FOREIGN BANKS IN INDIA: INCLUSIVE OR ILLUSIVE….?
BEST HR PRACTICES AT VRL
ANDROID THE SUCCESS STORY OF UPRISING OF SMART DEVICES
AN INTRODUCTION TO HR ANALYTICS - DATA TO INFORMATION TO STRATEGY
LEKI [LETS KNOW IT]
JOURNEY OF A TEENAGER
ARIF…THE MECHANIC BEYOND JUST REPAIRS.
TOP JOBS IN TREND FOR MBA GRADUATES
DEMAND AND ACCEPTED FOOD RICE PLATE IN HUBLI-DHARWAD
DOING BUSINESS…. ALKA’S WAY
FIVE NOBEL PRIZE-WINNING ECONOMIC THEORIES YOU SHOULD KNOW ABOUT
INVOLVE TO EVOLVE
HOW MUCH METICULOUS: A CASE STUDY IN PLANNING AT INDIA’S FINEST AUTOMOBILE GIANT
PROSPECT THEORY:ILLOGICAL FINANCIAL BEHAVIOUR
MY FASCINATION WITH THE BEAUTIFUL GAME
11
THE TWIN FACTORS OF SYMPATHY AND EMPATHY
"Sandhya Vasudev has been a bank officer, presently a trainer
and a freelancer in writing and teaching."
Sympathy is a commonly taught virtue right from primary schooling. Sympathy is the concern that you show towards others in their suffering. Sympathy comes from Middle French sympathie, from Late Latin sympathia, from Ancient Greek συμπάθεια (sumpatheia), from σύν (sun, “with, together”) + πάθος (pathos, “suffering”). For example, when your pet dog or cat suffers an injury, you rush to nurse and care for it. This is sympathy. To say some kind words without feeling is what is referred to as ‘lip sympathy’, which may not earn you many brownie points. Real sympathy must result in some action, like offering to take your sick friend to the doctor or offering to drop a sick colleague home.
Empathy is an element which goes a bit deeper. The word 'empathy' is a twentieth-century borrowing of Ancient Greek ἐμπάθεια (empatheia, literally “passion”). Empathy is an emotion which makes you step into the other person’s shoes. Empathy is a passionate expression of emotion to visualize oneself in another’s situation. It is a deeper personal experience than sympathy. Suppose your subordinate comes to you and expresses anxiety about his sick child, you are more likely to show sympathy if you are unmarried, but tend to strongly empathize with him if you have your own child too. Herein lies the difference between the two. The former feels compassion for the suffering but the latter experiences the suffering itself.
Both the qualities are required in a manager, to be liked by his peers as well as his subordinates. It also helps the manager to know why his peer or subordinate is behaving the way he is. The importance of developing the quality of empathy becomes evident here. An empathetic manager will be in a better position to suggest or plan suitable solutions for problems, from the point of view of the other.
Some managers adopt a tough stance so as not to appear weak. They feel that qualities of mercy and compassion are weaknesses which show them at a disadvantage with their peers and subordinates, who may then take advantage of their gentleness. But this is not true as seen from my personal experience in the banking industry. Once a branch had a bully for a manager who would not sanction a single day’s leave to the officers, despite their genuine grievances.
They all planned a mass leave and he was left to face the music from the top brass. In contrast, the same branch saw a shift in guard, and in entered a manager who was sympathetic and at times empathetic to the problems of his staff and gave them a long rope. The result was that they showed the utmost enthusiasm in work and supported him in times of official exigencies. Such is the power of good leadership which embraces the humane qualities of sympathy and empathy. These have been proven to have a ripple effect which will circulate through the organization.
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So basically if you are an aloof and insensible person, it is time to change your attitude. It will make a world of difference to the quality of your life and of others, both in and outside the organizational context.
Feedback and queries could be sent to [email protected]
13
Mrs. Kiran Magavi
Faculty HRM & OB
Do childhood experiences affect adulthood?
( This article tries to orient the common man towards this issue)
The biopic Bhag Milka Bhag is running to packed housed across the country garnering a lot
of appreciation and praise. It traces the life of the Flying Sikh who did India proud by
winning laurels and medals in the field of athletics. Although he won many popular events,
that one honour that evaded him was the Olympic Gold at Melbourne first and then in
Rome, the latter missing it by fractions of a second. It is believed the horror of the tragic
events of partition of India experienced during his childhood had a lasting impact and
would affect him. It is only after he visits his ancestral home and reconciles with the
tragedy does he overcome from the agony, grief and fear. Later he goes on to win the next
race way ahead of the others.
Do Childhood experiences affect adulthood? This question has been raised by many
educators, researchers and the like and the answer seems to be in the affirmative. Can an
adult acquire a certain personality trait just because he passed through a certain
experience when he was a little child? The answer again is in the affirmative. Before
answering these questions, here is a small note on how personality is developed. Contrary
to common beliefs we don't inherit our personalities but instead we develop certain traits
as a result of the experiences we pass through in life. If a child was raised by an over
protective family then he will develop fears and insecurities because of believing that the
world is unsafe. Now when that child becomes an adult he will still have his fears and
insecurities but he will display them in a different way. So our childhood experiences affect
our behavior and personality in adulthood even if we were not aware of the existence of
this connection.
How childhood experiences affect adulthood
The question now is how early childhood experiences affect adulthood?
Back to the previous example, the child who feels insecure might develop fear of strangers
and might prefer to stay beside his parents than to be with his friends. When that person
grows up and becomes an adult the culture and his environment might force him to deal
with strangers and to stay away from his parents so his fears will take another form. For
example that person might fear taking risks, trying something new and might fall in love
with routine because it provides him with the security.
Alfred Adler once said that we develop our desires and drives during our childhood then
our whole adulthood becomes affected by these childhood experiences. People keep
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striving during their adulthood to fulfill the desires they have developed during childhood.
A single childhood experience such as being the youngest child can affect the life of that
child when he becomes an adult by making him a showy person. Childhood experiences
such as being bullied or neglected can result in badly affecting the self esteem of the adult
for the rest of his life unless he starts to take corrective actions. Children who are from
broken homes, abused by parents or brought up in over bearing and rigid environment
tend to manifest queer behavior due to the experiences they have faced. If these issues are
not addressed it can lead to serious disorders and consequences for the person and his
near and dear ones.
Personality development is a complex process that is affected by lots of different variables.
While it is wrong to say that one factor is solely responsible for developing the personality
of a child still you can confidently assume that some factors can affect the personality to a
great extent provided that the other factors are constant. Negative attitude and thoughts
are the biggest culprits. Some people experience extreme bitterness and difficulties in their
childhood and grow up to be cynical of others and suspecting every situation to be bad and
negative. However timely intervention, expert advice and treatment have worked in a
very positive manner in nurturing and moulding such people. Clinical Psychologists and
Psychiatrists have made marvelous contributions to address and treat this issue. Some
remedies are very workable and the individual should make a conscious effort to allay his
disorders. A little self- introspection is always advisable.
Some of the measures that can be adopted to combat these fears and anxieties are:
1. Get over inferiority, shyness, lack of self confidence and feelings of worthlessness
2. Acquire a solid self confidence that will make you feel competent and acceptable
3. Get rid of social anxiety, fear of people and self doubts
4. Have an unshakable and solid self image
5. Become relaxed around people and especially strangers
6. Stand up when you fall, take problems as learning experiences
7. Feel more attractive, stop making comparisons.
8. Seek the help of a counselor who will guide you to better your attitude
9. Meditation and introspection helps to a large extent
15
10. Remain focused on the your work and overcome your past experiences and
bitterness
Life is a beautiful gift. It involves all kinds of experiences. But to be effected by them is
rather unfortunate. We need to show some fortitude and courage to accept our misgivings
and quirks. It is in human nature to commit follies, but when the follies become serious
errors it needs to be attended to. Teachers and counselors need the training and expertise
to atleast identify the issue if not treat it. Once identified an expert intervention can go a
long way in dealing with the problem.
16
Dr. Bhargav K Revankar Associate Professor
Quality management systems – the application of ISO 9001:2008 in
education
E-mail: [email protected]
Introduction
A conventional view would describe education as the era of transmission of
knowledge. But that concept is changing rapidly, as it must. A more appropriate 21st
century credo would be: “Education is the construction of sustainable integration
processes based on individual needs and capacities.” Failing to meet this need for a
new mindset regarding education could make our communities unlivable within a
generation, as vast sectors of the population find themselves excluded from full
participation in the society. The alternative could be a future gravely undermined by failure
to invest in the best available education. Police and fences will not be enough to protect us
if our societies lack shared ethics built upon universal education. Effective implementation
of ISO 9001 quality standards by educational institutions can play a key role in addressing
this challenge.
Good news and bad: Most educational organizations take their responsibilities seriously
as they pursue competent educators, appropriate planning and curricula, the best available
methodologies and processes, and outstanding materials and infrastructure. Nonetheless,
educational organizations often fail to provide an adequate educational experience, or
ultimately do not satisfy “learner expectations”. This apparent paradox is possible because
improving individual elements does not guarantee a programme’s success if corresponding
synergies are absent. Implementation of a quality management system (QMS) for the
educational organization can create the required synergies.
Why adopt ISO 9001:2008? - The ISO 9000 family is an international reference for quality
management requirements in business-to-business dealings and has earned a worldwide
reputation as a “generic management system standard ”. Generic means that the same
standards can be applied to any organization and any product. In this context, the term
“product” may include services in any sector, business enterprises, public administration,
17
or governmental entity. No matter what the organization is or does, the ISO 9000 family
spells out essential features of a quality management system. Management system refers
to a systematic approach to managing processes and/or activities, people, resources and
infrastructure.
Quality management refers to activities aimed at meeting customer demands and
applicable regulatory requirements, as well as efforts to continually improve the
organization’s performance. Included here are steps taken to minimize the effects of
product deficiencies and to continually improve product performance. ISO 9001:2000
defines minimum requirements for a QMS. The standard specifies activities that need to be
considered during implementation of the system. The requirements are applicable to all
organizations. Continual improvement of the organization’s quality management system is
a further requirement of the standard.
ISO 9001:2000 the best option for any organization
– including educational institutions
– seeking to establish a QMS that provides confidence in the conformity of a product or
service to specified requirements. But as a generic standard, the Product Realization
section of ISO 9001 must be tailored to meet specific operational needs. Some educational
organizations have run into difficulties adapting ISO 9001 requirements to their needs, and
have been developed to address these issues. The guidelines contained in do not add,
change or otherwise modify the requirements of ISO 9001:2008, and are not intended for
use in contracts for conformity assessment nor for certification.
QMS based on ISO 9001:2000 for educational institutions in several ways: it was written by
education experts for educational professionals. It uses terminology broadly accepted in
the sector, including: educational organization, educational services, education provider,
learner, education design, education delivery, assessment of learning, and more. The eight
quality management principles listed in ISO 9000:2008 is described using education sector
language.
Four additional principles are suggested to sustain success in educational organizations:
18
• creating learner value;
• focusing on social value;
• Agility;
• Autonomy.
The Requirement chapters of ISO 9001:2008 are amended using educational sector
language
• Quality management system in the educational organization;
• Management responsibility;
• Resource management;
• Realization;
• Measurement, analysis and improvement.
Each corresponding section contains practical recommendations for its application in an
educational organization.
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Dr.Ramakant Kulkarni
Director
LEKI [Lets Know It]
HOW THE COMPANIES GOT THEIR NAMES
Sl No.
Company. Got its name from. Year of inception.
Head Quarters. Industry.
1 Accenture Accent on the future. 1989 Dublin ( Republic of Ireland)
Consulting & IT Services.
2 Adidas From the name of the founder Adolf (Adi) Dassler.
1924 Herzogenaurach, Germany.
Apparel, accessories
3 Aston Martin
From the Aston Hill races where the company was founded, and the surname of Lionel Martin, the founder.
1913 London UK. Automobile manufacturing
4 Bayer From the name of the founder Friedrich Bayer.
1863 Leverkusen, Germany.
Pharmaceuticals, chemicals
5 Boeing From the name of the founder William E. Boeing.
1916 Seattle, Washington, U.S A.
Aerospace & defense.
6 Bridgestone
From the name of the founder Shojiro Ishibashi. The surname Ishibashi means "bridge of stone".
1931 Kyobashi, Tokyo, Japan.
Auto & Truck parts.
7 Chevrolet From the name of the co- founder Louis Chevrolet, a Swiss-born auto racer.
1911 Detriot, USA. Automotive
8 Cisco Cisco – short for San Francisco.
1984 San Francisco, California, U.S.A.
Networking Equipments.
9 DHL From the name of the founders Adrian Dalsey, Larry Hillblom, and Robert Lynn.
1969 Bonn, Germany. Express Logistics
10 ESPN Entertainment and Sports Programming Network
1979 Bristol, Connecticut, USA
Cable and Satellite TV Channel
11 Ferrari From the name of the founder Enzo Ferrari.
1929 Maranello, Italy. Automotive.
12 Johnson & Johnson
From the name of the founder brothers James Wood Johnson, Edward Mead Johnson and Robert Wood Johnson.
1886 New Brunswick, New Jersey, USA.
Medical equipment & Pharmaceutical
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Conflict is a part of life, but not to be a way of life
"Sandhya Vasudev has been a bank officer, presently a
trainer and a freelancer in writing and teaching."
What is conflict? Conflict is the result of disagreement between persons or teams. As per
Max Lucade, “Conflict is inevitable but combat is optional”. Group and team-work situations
always seek some adjustments and understandings failing which conflicts or clashes result.
Conflicts are meant to be resolved. If they are allowed to become a way of life, the
organization loses its direction and success may become a distant dream.
The disagreement may result from differences under any of the following options.
1. Goals: When priorities are different. <- -> 2. Personality & styles: The chemistry is lacking! 3. Scarcity of resources: Tug of war indeed! 4. Values: Meeting eye to eye is difficult when core principles differ. ^ v
Nowhere a manager’s interpersonal skills come to the forefront as much as in the area of
addressing conflicts. A manager must study the conflict situation and assess the source,
whether it stems from personal differences or information deficiency or environmental
stress factors.
According to some authors there are five conflict management styles which may be
classified as: avoiding (turtle), accommodating (teddy bear), compromising (fox),
competing (shark) and collaborating (owl).
A manager can choose to be any of the following to resolve a conflict situation.
i. Turtle: Avoid the issue and retire into his shell.
ii. Teddy bear: Be accommodating and let the other party get the upper hand.
iii. Fox: Seek a compromise by giving up a little and persuading the other party to give up a
little, thus meeting somewhere mid-way.
iv. Shark: Forcing the other party to accept his supremacy in decision. A shark does not
care about others. He sees losing as a weakness and win he must, at any cost.
21
v. Owl: The wise owl seeks out a win-win situation with both the parties happy with the
solution. He discusses and toys with various options until an amicable settlement is
reached. The thrust here is on building relationships through collaboration.
From the above options it should be quite clear to any budding manager that the garb of
the wise old owl works best in resolving conflicts, although it may engage more length of
time. It may be also called as the principled negotiation or negotiation on the merits
approach, wherein people are given due value, common interests are explored, a plethora
of choices is generated beforehand and minimal scope is given to subjectivity. Thus a
gradual consensus is arrived on a joint decision smoothly.
But when time itself becomes a scarce resource the manager could become a fox, sacrificing
some of his goals and seeking sacrifice of part of the goals from the conflicting party and
reach a solution soon.
The teddy bear managers are seen to be weak, whereas sharks are overbearing and
disliked.
The turtle managers are seen to be introverts and escapists and may not last long in any
organization as they fail to address problems or take decisions.
So, students, it’s up to you to decide which type of manager YOU wish to become in various
types of situations.
Disclaimer: This article is an informal attempt to familiarize readers with conflict
resolution tactics. Going into depth would be purely academic and beyond the scope of this
article.
Feedback is welcome at [email protected]
Accordingly he should use his negotiating skills and tackle the matter. An alternative to the
traditional approach is.”
22
Dr.Ramakant Kulkarni
Director
GET LUCKY
Luck- the four letter word- all of us love to have it all the time. Hardly one may find
someone who does not wish to have luck. In their book “ Great By Choice” the authors Jim
Collins and Morten Hansen have dealt a chapter on Luck which prompts me to pen down
few thoughts. In the world of uncertainty, chaos where neither we can predict nor can we
control many things does luck have any role to play and if at all it has any role how that can
help develop the strategies for survival and success is addressed by the authors.
Luck is where the preparation / efforts meet the opportunity, Luck is the residue of design
and like are the definition of luck. But the authors look at luck from the different
perspective. The “Luck event” to meet three tests to be said to be the “luck”.
1) Some significant aspect of the event occurs largely or totally independent of the
actions of the key actors in the enterprise.
2) The event has a potentially significant consequence ( positive or negative).
3) The event has some element of unpredictability.
The cause of the event not - withstanding the event if that meets these tests can be said to
be a “luck event”.
The book is confined to the research on some corporate. Therefore the examples in the
context of the subject matter ‘Luck’ speak about how some gifted people see things (what
all other the people see the same things) differently. Not only do they see them differently
but also they work on those and convert the probability into the possibility.
So what some say Luck as the probability it is perhaps the half side and to complete the
other half side it is what we do with the luck having once got it matters the most.
Since most of the times the second aspect is not chased we take luck as rare and only few
get the same and it comes fewer times ?
For the luck to come it is essential to develop the ability to see things differently and work
on it.
It is a real life situation with a person. He was a business man travelling in the train one
night. He had occupied the upper berth and was sleeping. On the lower berth two
businessmen were in conversation exchanging what they were travelling for and their next
day’s programme. One of these business men had an appointment with a person on
23
business deal next day morning. It was all the new deal. The person sleeping on the upper
berth heard this.
As soon he got down next day morning he went to the place where the appointment was
fixed (much earlier to the actual person- the co-passenger), seized the deal and walked
away with the order.
We do not know what happened to the other person, but the fact remains that what you do
with when you see the probability and how you convert it into the possibility and Get
Lucky.
24
Mrs. Tazeen Taj Mahat Assistant Professor
The Career Success Puzzle
Dreams can come true, but there is a secret. They're realized through the magic of persistence, determination, commitment, passion, practice, focus and hard work. They happen a step at a time, manifested over years, not weeks. ~~Mark Twain~~
Is there a secret to why some people have successful careers and others don’t? Research shows that IQ or abilities often have no cause and effect relationship. Certainly, socio-economic background does have a significant influence, but no guarantee. Career planning and goal setting have been found to be the most decisive factors for career success.
It is never too early to start planning your post-MBA career. Many MBA students make the mistake of concentrating exclusively on their studies and not on thinking ahead about their long term goals. This means that when they graduate, they have no strategy in place to inform their next career move – which delays the benefits of doing an MBA. Kiran Mazumdar Shaw was quoted giving the following advice for aspiring students “Pursue the subject only if it excites them. Not because it's the 'in-thing' or someone they know is pursuing it. Students must dig deeper, figure out what areas within the broad field, interests them and focus on those subjects. There's no use being a generalist it won't get them anywhere”.
All of us need to assess what are we where we want to reach, how we can reach and accordingly take the right career decisions. Cognitive Information Processing CIP theory
postulates that effective career problem solving and decision making requires the effective processing of information in the following four domains:
1) Self-Knowledge includes individuals' perceptions of their values, interests, skills, etc. Before starting your MBA, fully assess your current skills, expertise and
25
personal qualities. Ask yourself where you want to be in three, five and ten years’ time. In his famous speech at IIM A , Harsha Bhogle says that it is important for a person to focus on what he must do and give a 100% every time rather than worry about targets and goals and think about the pay cheque Do what you love and give a 100%, success, results and goals will be achieved on their own. Once you have defined your goals, work with the mentors at your business school to set out a clear strategy for achieving them in the short, medium and long term. It is up to you to shape your MBA experience to deliver the best results for you.
2) Occupational Knowledge includes knowledge of individual occupations and having a schema for how the world of work is organized. What does the job/employer look like? What is the skill set needed in one occupation, what is the growth, competition, challenges etc. What contacts do you already have that will help get you there? What gaps are there in your expertise and professional network? What barriers are there to you achieving your goals? Your B school will also give you regular ‘extra curricular’ opportunities to interact with practitioners. Whenever you can, make sure you attend guest lectures, panel discussions, careers fairs and networking events – and use them as an opportunity to make contacts and gain new insights. Your business school’s alumni network isn’t just relevant to you when you graduate. It is an invaluable resource to tap into before and whilst you are studying. Find and connect with alumni on LinkedIn, look at their career paths, ask them for help and advice. They will be able to give you unique insights into common mistakes to watch out for, how to sell yourself and when to time career moves. Learning from the experiences of those who have gone before is very useful and will save you a lot of time and energy.
3) Decision Making Skills are the generic information processing skills that individuals use to solve problems and make decisions, including the subcomponents of communication, analysis, synthesis, valuing, and execution. Once you have settled in to your studies and have a clear career plan, look for a mentor or role model who you aspire to be like. Your business school may be able to help put you in touch with someone from the alumni network or a business partner and set up a formal mentoring arrangement. Or you may want to choose someone with a high profile that advises up and coming business people who you can follow and learn from. Use your mentor as a sound board and take them on your career planning journey with you. Remember that both parties should get something out of mentoring – make sure that it is a two-way relationship. Use their kelp in the following CASVE stage and take the right decision
* Communication: Individuals become aware that a gap exists between an existing and a desired state of affairs as a result of one or more external cues (positive or negative events or input from one or more significant others) or internal cues (client perceptions of negative emotions, avoidance behavior, or physiological changes).
26
* Analysis: Individuals form a mental model of the problem and perceive relationships among the components, e.g., relating self-knowledge with occupational knowledge to better understand the necessary characteristics of the occupation or other option they seek.
* Synthesis: Individuals expand (elaborate) and then narrow (crystallize) the alternatives that they are considering.
* Valuing: Individuals evaluate the costs and benefits of each of the remaining alternatives to themselves, significant others, their cultural group, and their community or society in general, ultimately leading to a first choice.
* Execution: Individuals formulate and commit to a plan for implementing their tentative choice, including a preparation program, reality testing, and employment seeking.
4) Executive Processing includes meta cognitions which control the selection and sequencing of cognitive strategies used to solve a career problem through self-talk, self-awareness, and control and monitoring. Take responsibility for managing your own career. Don’t wait until you’re fired, laid off, burned out or fed up to revitalize your career. Manage your career on an ongoing basis, particularly through the good times. This reflects a belief you should embrace—“take responsibility for everything that happens in your life.” Organizations are no more responsible for your career you need to manage your own career. As Vince Lombardi says “The biggest mistake that you can make is to believe that you are working for somebody else. Job security is gone. The driving force of a career must come from the individual. Remember: Jobs are owned by the company, you own your career!
The musical legand A R Rahman is not someone who prefers in dwelling in the familiar or working in the same style of music. He is always expanding his boundaries, picking up challenging and exciting projects which may involve him learning an unfamiliar musical style or make him use a novel instrument etc. Unlike many of his peers he does not have a notable style or a familiar theme for his music and has dealt with varying musical styles in the same film from one composition being Sufi while another being a Mandarin composition etc. The bottom line is that there are no magic potions or formulas for career success. It requires sustained effort, street smarts and insightful strategies, much like the focus of successful organizations.
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Mr. Mahesh Bendigeri
Asst Professor Summer Internship Program Best Practices
(Company Perspective)
Internship programs are valuable for both companies and interns. For companies, they’re
an incredible viral marketing opportunity. Word of mouth from interns about a positive
summer experience is priceless. Done well, the efforts will go a long way in building the
company presence/visibility and relationships on campuses where they interview for
interns.
Internship programs also give the company and the intern an opportunity to do a mutual
test drive – company take a chance to test and evaluate the interns’ abilities, while giving
them an up-close, personal feel .
Following are seven specific best practices in summer internship programs which
the company have to incorporate to have successful Internship Program.
1. Give interns real jobs.
It is a misconception that interns don’t really do anything since they are with the company
for only a short time. Meaningful work is key to impressing the intern and to getting the
most out of the intern as a business resource. This work must be doable and measurable,
and should make a difference (even if small) to the firm business strategy, objectives, or
priorities.
Examples include: a discrete project that is part of a larger project; real responsibilities --
the same as those that would be expected of a full-time employee in the same role; or a
research study. Specific examples include: the market research phase of a plan to launch a
new product; the due diligence for a potential acquisition; a business plan for introducing
an e-business initiative; analysis and recommendations for cost cutting or a new inventory
system; designing your MBA recruiting plan; or working alongside product managers
including exposure to P&L.
2. Give them a home.
Interns need to have a company guide, a team of people to be a part of, and deliverables
they’re accountable for -- even if they work with several groups during their time with the
company. Assigning specific task within time schedule will keep them always on toes. Treat
them as insiders. Invite them to all-hands meetings, press briefings, or other company
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events such as quarter-end celebrations.
Engaging them in these ways helps interns feel connected to the company and lets them
experience first-hand what it would be like to work with the organization later on.
3. Expose interns to senior management from a diversity of areas.
Facilitate opportunities for interns to hear from and interact with key senior managers. Let
them hear critical perspectives on company business and culture.
Examples include: a Friday lunch series with a different senior manager each week; a slate
of online chats with executives around the world; a social in which managers serve ice
cream to and mingle informally with interns; roundtables facilitated by executives, in
which the top challenges or priorities for the company are discussed.
4. Connect interns throughout the company.
Organizing one event early on for all interns to meet each other. The company can also plan
a bon voyage for them before they complete their Summer Internship Program. In between,
the company guide can permit the interns to organize activities on their own; providing a
small budget for them.
5. Seek out and give feedback.
Take time to find out how the interns are enjoying their summer (or not), and make mid-
course changes as necessary. Make a point to find out about interns’ long-term career
interests, and discuss what opportunities the company may have that align with them. If
the company guide know the he like interns back full time, let this be disclosed to the
intern, The company guide has to make sure that he give interns performance coaching and
feedback.
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Dr. Bhargav K Revankar Associate Professor
ANDROID THE SUCCESS STORY OF UPRISING OF SMART DEVICES
In 1970’s people accepted an operating system for personal computer - DOS. The
technology’s continual improvement reached the state of Smartphone; as change was
required and accepted by whole world. Primarily it was just one or two high-end mobile
phones that owned the operating systems, but with the success of the same more models
were attracted towards the use of smartphone operating systems. One smartphone
operating system that has truly modernized the world of a mobile phone is ANDROID.
Android is founded in October 2003 by Andy Rubin and with extensive support of Google,
along with major hardware and software giant’s; Intel, HTC, ARM, Motorola and Samsung
etc.
HTC Dream is first phone to use Android, which was released in October 2008. The
software on the phone with an integration of Google's proprietary applications, like as
Calendar, Maps, and Gmail, and a full HTML browser. Android supports the carrying out of
native applications and a preemptive multitasking capability. Third-party free and paid
apps are available via Google Play, which launched in October 2008 as Android Market.
Google launched the Nexus One smartphone using its Android OS in Jan-2010. Android has
multi-touch facility, but Google initially taken off that feature from the Nexus One, further it
was added through an update since February, 2010. In Fourth Quarter of 2010, Android
became the best selling smartphone platform after enormous gains throughout the year.
HTC Corporation released the HTC EVO 3D smart phone in June 2011, which could produce
stereoscopic 3D effects and take 3D stereoscopic photos for viewing on its screen. In third
quarter of 2012, Samsung Galaxy S III sales hit 18 million. In mid of November, 2012 Google
and LG released the Nexus 4 with Qualcomm's Snapdragon S4 Pro processor.
This resulted in Android becoming the most widely used smartphone in the market,
holding more than 50% of the smartphone market share. The competitors are Palm OS,
Blackberry OS, J2ME, Symbian (Nokia), BREW, OS X iPhone, Windows Mobile
The versions of ANDROID are
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Various Android Phones
Galaxy Tablet
Galaxy Nexux
Android-
Powered Microwave
Open Source Nature and Third Party Developers
Android being open source allows developers to further develop Android’s programming
and create independent third party apps for Android. This ensures constant improvement
and new content for Android. As a result of this continues development and innovation.
Android has become the core operating systems of many other devices through the
development of niche Android applications.
Niche Android Applications
Due to continual efforts of developers, Android became the operating system of other
modern technological devices, such as:
• Laptops
• Smartbooks
• Wristwatches
• Car CD/DVD players
• Game Consoles
• Vehicle SatNav Systems
• Treadmills
• Microwave
Initially Android was born as an operating system for smart phone, further all above
devices are now operated on Android operating system. What a revolution?
Android is a truly potential inventive OS; to support the statement self-driving car project
of Google is operated by Android operating system. Further Android has countless other
apps for all purposes. From parental control and employee monitoring apps to gaming
apps, Android offers its users a marvelous experience.
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Conclusion
The very fact that Android phones are cost effective than its rivals; and offers more exciting
and satisfying user experience, makes Android a preferred choice for many users. US
Department of Defense has cleared Android operated devices in its Security Check;
showing to us that Android operating system is top of the line and an extremely secure
system.
Reference:
www.stealthgenie.com
www.Dice.com
www.samsung.com
www.developer.android.com/index.html
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6. Don’t leave interns hanging where full-time offers are concerned.
The company guide should be frank about whether the interns get offers to return with
company, or the company should make sure when they will make offers in case they are
unsure at present. For interns the company will not be asking to join immediately : Help
them save face by giving them constructive feedback and a brief reason for why the
company will not be asking them back. Treat interns that the company will not be hiring
full time with respect, and they will be more likely to have favorable things to say about
company to their peers.
7. Involve interns in recruiting at their college. Brainstorm with interns about ideas for
their campuses; hear their views on best practices and key competitors. Ask them: What
were the best-in-class pre-recruitment activities, interviews, second rounds, sell weekends,
offers, communication, advertising?
Let them know what the company plan on their campus, including key dates, and keep
them engaged throughout the recruiting efforts.
For example: One savvy investment bank had a kick-off recruiting breakfast at each of its
core colleges. The bank invited their summer interns and former associates and asked each
to bring five other students to the breakfast. This was highly effective, yielding valuable
employee referrals and generating early interest in the firm.
A final note: The core components to a successful internship program are meaningful
work/projects and a well-thought-out structure. By far, it is better to have no summer
program than one that is not thoughtful or well planned. Internships can backfire and
actually hurt the company guide and company reputation if they are done haphazardly. If
the company guide can pull it off, However, offering a great summer internship program
can net excellent return on company investment.
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Mr.Nitinchandra S M
Lecturer
FOREIGN BANKS IN INDIA: INCLUSIVE OR ILLUSIVE….?
Recently the long awaited framework for foreign banks to operate more freely in India was
released by the Reserve Bank of India.
At the core of the new policy is the preferred organizational structure for them.
They will be encouraged to opt for the wholly owned subsidiary (WOS) model and be
incorporated in India. In return, the WOS is promised near national treatment like being
able to open branches anywhere on par with Indian banks and participate in the
development of the Indian financial sector. Foreign banks that have been operating
branches in India for long are encouraged to switch to the WOS model. The principle of
reciprocity will guide the RBI.A minimum capital of Rs.500 crore has been fixed for each
wholly owned subsidiary of a foreign bank. For the RBI, regulation of foreign banks,
especially from the perspective of financial stability, will become easier. To forestall the
possibility of foreign banks dominating the Indian financial sector, certain restrictions are
being placed if they grow above a certain size. They will adopt corporate governance
norms, which are generally applicable to the Indian corporate sector, except that there will
be compulsion to appoint Indian nationals on their board of directors up to a certain
proportion. The WOS has to meet the priority sector lending requirement of 40 percent on
par with domestic banks.
The government and the RBI envisage a productive role for foreign banks in India
subject to their following certain prescribed norms. It is no coincidence that the RBI has
stipulated similar requirements, such as in capital adequacy, for the new private banks that
are to be licensed shortly. However, while the imminent entry of new banks, especially
those promoted by large corporate houses, has been highly controversial, the expansion of
foreign banks’ footprint in the country is likely to be subdued. After the road map was
unveiled, leading banks of the world are adopting a wait-and-watch attitude. A few of the
big ones who have had branches in the country for more than 100 years are reportedly
reluctant to convert to the WOS model given all the restructuring it entails. That is not
surprising, given that the ethos of the foreign banks was not oriented towards activities
34
such as lending to small and medium enterprises and agriculture. Over their long years in
India most of them have grown at a snail’s pace. Regulatory restrictions have often been
given out as an excuse. Finally to conclude, as has been the case with new private banks,
expectations from the foreign banks in the evolution of India’s financial sector and in
financial inclusion are highly exaggerated.
35
Ms. Tejaswini Patil
Lecturer
BEST HR PRACTICES AT VRL
VRL, Asia’s largest Transport Company based in Hubli with the fleet strength of 4000 vehicles consisting of 3200 trucks and 400 buses, had a humble start in 1976 with one second hand truck bought by its promoter and put in to service from Gadag- Hubli route for the transport of goods. And in the next year VRL added one more second hand truck. Over a period of last 36 years VRL has grown from strength to strength. Today it has, besides the above mentioned fleet strength, a sprawling 43 acres campus at Varur housing the corporate office with 500 staff to control the operations of 1000 branches spread across the length and breadth of India. An independent 70,000 sq ft space room is earmarked to keep the records for the previous 8 years.
The operations are spilt into 1) General Cargo 2) Passenger Travels 3) Liquid Transport 4) Courier Services 5) Air Charter.
Recruitment and Selection : Manager of the production department does recruitment related to the production department in consultation with general manager and director of the VRL.As the recruitment is centralized efficient person in hubli itself fills all other post.
The selection of the candidate for the post of drivers is well drafted procedure with 15 to 20 parameters the candidate needs to clear to get finally shortlisted to become employee as the driver. A great deal of importance is attached to the selection because VRL knows that finally the vehicle and thereby the cargo/passenger is under the charge of the driver and their well being is dependent on him.
Salaries: Salary list is prepared on the basis of attendance of all the employees. For maintaining attendance they use “punch card”. Salary slips for all the branches are dispatched from Hubli branches itself. Salary includes DA, HRA, CA, And CLA.
Leave Administration: Employees are allowed to take 30 days leaves in a year. Procedure for granting leave is writing in a paper reason of leave and submit it to HOD personal department for records. The age limit for retirement is 58 years.
Training: Fresh employees and reporters are provided induction program that makes them familiar. The 32 instructors on the roll at VRL are constantly engaged in training the drivers on regular basis to keep the drivers on correction/update mode.
Other Benefits: Employees are provided with other facilities like PF,GRATUITY,&ESI.PF & Gratuity is calculated on basic and DA, it is given at 12% employees with salary greater than or equal to Rs 10,000.Company gives security to its employees especially female workers.
Bonus And Other Incentives: VRL gives bonus to workers and employees at the rate of 10%.On education loan of Rs 1000\- per year is given to employee’s children (2 children).VRL employees who marry without dowry will be given Rs.2000/- as a gift from the company.A VRL employees who marries the inter-caste men/women will receive the gift of Rs. 5000/- from the company.
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Employee and Employer Relationship - It is a process of an effective motivation of individuals in given situation in order to achieve a balance of objectives which will yield grater human satisfaction and help accomplished company goals .As we observed there is no trade union because of good relation between employee and employer if any conflict they are solved by the management . Apart from direct employment they have introduced a self employment scheme for local transports or agent of the company. It is estimated that more than 5000 people are benefited by the way of direct or indirect employment in the organization
Welfare and Safety Measures : The company maintains a full-fledged canteen to provide its employees with reasonable rate and healthy food snacks, while on duty subsidized rate. If employee meet with any accident during working hours they provided first aid treatment immediately and initial expenditure is borne by the company till he is shifted to the ESI hospital. Every parent employees shall be entitled & required to become members of the fund. The contribution payable by the employees shall be at the rate of percentage as applicable under provident fund act and same amount contribution by management.PF department will pay the interest 9% per annum.This is useful after the service, after seven years service the amount which is included in his account . Company pays PF 50 lack per month to employee Marriage.
Medical expense: In case of death, nominee will get pension fund it benefited to family.
Gratuity scheme: All the permanent employees are covered under gratuity scheme. Gratuity will admissible only after completion of qualifying service minimum five year service.
The Company provides two pairs of uniform and shoes to the entire garage employees. The company has 35 staff buses, these helps to employees to save time & money.
The statutory compliance is scrupulously adhered to. Through a regular system audit, the statutory compliance like PF, ESI, etc it is further ensured that it is done without fail. The deviations if any are openly dealt with firm hand by the promoter so that the concerned person is kept on tows and no deviations occur. In addition to this VRL has roped in the retired senior officers from the concerned Government department so that the technicality involved in statutory matters is completely taken care of .
The promoter follows the open door policy to its employees and all are open to meet him. Any suggestion found good is rewarded almost instantly or on return to the head quarters the personal file is summoned and checked to pass on the reward. The financial assistance in form loan and advances as a policy is not extended due to its misuses on previous occasions but as benevolence the promoter considers them on merit.
The organization of this size and spread not having labor union speaks volumes about VRL’s concern for its employees and customers.
What started as one vehicle company with the typical resistance at home, it’s been a long but focused journey for VRL to become the largest transport company in Asia.
37
Mrs. Kiran Magavi
Faculty HRM & OB
AN INTRODUCTION TO HR ANALYTICS - DATA TO INFORMATION TO STRATEGY
With data becoming widely available and more easily accessible, industries are quick to
realize the value of insights that analytics can uncover. In Human Resources, with the
automation of many HR transactions, from recruitment to retirement along with the need
to perform strategically, analytics of the workforce is more important than ever. HR
analytics is a lot more than head counting--it's about the total amount and the quality of
talent, knowledge, and expertise to move your organization forward and stay ahead of
competition. It's about measuring the return on human capital investment and measuring
the impact and how HR is driving performance, productivity, and profitability. In many
different studies, HR seems to be lagging in this era of analytics and big data. But analytics
of the workforce, a company's most important asset, should be an opportunity for
businesses, particularly for HR, to transform itself and align with the business strategy.
Companies who are big on analytics are all thriving partly because of their use of analytics.
But how can HR do the same and be successful? What does analytics mean for HR? And
what exactly is HR analytics?
HR is still currently in the process of a major evolution, moving beyond its transactional
and administrative roles to roles that are more strategic and consultative. And so as HR
redefines and re-images itself, data will be an important element. Expect the strategic HR
roles to utilize data to drive decisions. Especially now that many transactions such as in
hiring, recruiting, and other personnel actions are all getting automated, there will be huge
bytes of data to go around for the strategic data analysts.
So for progressing organizations, not only will there be a decrease in need for
administrative HR, there will also be an increase in need for analytics. HR departments
should not be shrinking but instead becoming more strategic and analytical. There will be
an increase in the need for a more consultative HR who is always in touch with
management, with the finance department, and with other stakeholders. They will be more
hands-on with ensuring that HR is aligned with business strategies.
What makes a good HR Analytics Professional?
These professionals don’t necessarily have to perform heavy duty stats but perhaps some
elementary stats with knowledge of statistical concepts such as reliability and validity of
data, correlation, T-tests, etc.
38
Skill sets required for HR Analytics
• Quantitative and statistical skills for forecasting models
• Use of technology and ability to keep up with the rapidly changing technology in
business intelligence and analytics. Proficiency in the use of Excel, statistical packages
like SPSS, SAS, R, and other analytical software for all kinds of data including qualitative
data, i.e., NVIVO ( a qualitative data analysis computer package produced by QSR
international used extensively by Qualitative researchers)
• Business acumen--professionals who will treat the business like an entrepreneur,
connecting the metrics with business decisions and business priorities
• Ability to interpret and communicate results and findings, including statistical and
qualitative information to executives
• Professionals who can serve as consultants, helping you figure out solutions
• Being in HR, there is a need for professionals who understand HR policies and
implications, as well as human behavior and can explain attrition and retention, job
satisfaction, competencies, etc.
• In sum, an HR analytical professional has to be analytical, technologically savvy, and
consultative
As Tom Davenport says, "companies are competing on analytics." With the overflow of data
and the increasing demands for talent to analyze the data, these skilled professionals are
rapidly getting recruited by industries that are traditionally heavy in analytics. The need of
the hour is to build up analytical talent and capabilities in HR, because after all, it is the
people who will drive business.
With the emerging big data phenomenon, data analytics will often require a combination of
skill sets consisting of IT and Social Science--IT savvy professionals to mine the data, collect
and warehouse the data, and to visualize the data and Social Science professionals to
understand and explain statistics and the behavior and the psychology, the human
elements of the data.
Compiled by
Ms. Kiran Magavi
39
Dr.Ramakant Kulkarni
Director
LEKI [Lets Know It]
With What Core Values and Core Purpose theses Companies Work.
Sl No Company Core Values.
1 Wal Mart Customer Ahead of Everything.
2 P & G
Make pure goods of full weight.
3 H P
Respect and concern for Individuals.
4 Merck
Medicine is meant for Patients.
5 Philip Morris.
The Right to personal freedom of choice.
6 Ford Motors
Profit after people and product.
7 Johnson & Johnson
To Alleviate the Pain and Disease.
40
Sl
No
Company Core Purpose.
1 3M. To solve Unsolved problems Innovatively.
2 Cargill.
To improve the standard of Living around the world.
3 H. P.
To make technical contributions for the advancement &
welfare of Humanity.
4 Lost Arrow
Corporation.
To be a role model and tool for social change.
5 McKinsey.
To help leading Companies and Governments to be more
successful.
6 Merck.
To Preseve and Improve Human Life.
7 Wal Disney.
To Make People Happy.
8 Nike.
To Experience the emotion of Competition, winning and
crushing competitors.
9 Sony.
To Experience the joy of advancing and applying
technology for the benefit of the public.
Compiled By Ramakant Kulkarni Sources.. “ Built To Last “ By Jim Collins. LeKi. stands for
Lets Know It.
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Mr. Uday Lawate
Associate Professor
JOURNEY OF A TEENAGER
What started off as a teenage aspiration ended up in a career! Standing
in front of my college, I used to observe two red buses of Maharashtra
state transport going from Mangalore to Mumbai (then Bombay). Every
day without fail, these buses used to pass by at 3.30 pm and always in a
pair. I always wished that I too get to travel long distance by bus.
In due course I completed my post graduation and joined up as a Sales
Officer in Johnson & Johnson Limited in 1985. Since then, travel has
been part of my life. Beginning with ordinary red buses across Karnataka to travelling by
various classes of road, rail and air across India, I enjoyed flying in various aircraft
including the Airbus A380 to various parts of the world. From Jamnagar to Guwahati and
from Srinagar to Cochin. From USA to Australia and multiple destinations in Europe and
Asia Pacific, I have travelled to far off destinations for even two hour presentations.
Never imagined that life will take me on to such wonderful experiences!
That gives this tale a very different meaning. A small aspiration can take one on an
unimaginable career path. I began my career working as a quality control inspector. Took a
couple of years off to complete my MBA from KIMS, Karnatak University, Dharwad, joined
as a manager in an engineering company, later sold paints before moving on to a full
fledged Marketing and Sales career in pharmaceutical space. I am always willing to take up
any jobs irrespective of their complexity and challenges or just simple routine ones. The
spirit is to always try and excel.
During the course of the next 25 years, what I learnt and contributed have been an
experience that is really tough to narrate in a few words. Pleasure came in the form of
success while tackling tough customers, meeting stiff targets, handling tough situations
with the union in the field or managing budgets. All this came at the cost of missing out on
the small pleasures in life on the domestic front that we all long to. I must admire the
support I got from my wife and daughter.
How are brands built in the tough pharma environment?
How would one optimize on the budget spend while ensuring that you get the
highest bang for the buck?
How can one benefit from streamlining the processes?
How does a company implement IT systems without antagonizing the unions?
How does one bring down cost of products while not compromising on the quality?
What is the optimum size of field force to cover potential set of doctors? How is the
physician population segmented to maximize returns?
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How does one reach out to patients, pass on benefits of the therapy and bring
wellness?
These and a plethora of other questions are needed to be answered in day-to-day practice.
What helps find solutions to all these? Being grounded and always in touch with reality. No
rocket science. My parents imbibed in me some very sound values and principles, my
teachers imparted invaluable knowledge and the urge to constantly seek more of it and my
mentors in the industry helped me recognize the need to foresee the impact of any decision
that I needed to take.
Right through my career I have had the privilege of working with some of the finest brains
in the pharma industry and consulting space – both in the domestic market and in many
foreign lands. Having a set of peers and colleagues who are willing to work with you and
also challenge your ideas to make them better, are never easy to come by. I was blessed to
have a whole lot of people who were willing to go the distance with me and also help me
fine tune decisions. Thanks to all the people and circumstances, I have been able to make
useful contribution and also learn a lot in the process.
Handling field force issues, trade association issues, complex issues related to counterfeit
drugs, innovative brand promotion and CRM, resource optimization, incentive
compensation, automation of field reporting systems and working with multiple markets,
cultures, time zones and clients have given me an exposure that has helped me gain
experience across various aspects of domestic and international operations in the
pharmaceutical Marketing, Sales and Consultancy.
In my new area of operation at GBS, I look forward to share these experiences and be of use
to anyone that I come across. As a firm believer in the process of learning eternally, I will
always be looking for new ideas from the bright and youthful group of students and the
well read and well informed faculty members and the support staff.
43
ARIF…The Mechanic beyond just Repairs.
The commonality of alphabet “A” with which his name starts and the profession he has chosen for his livelihood it is difficult to draw any inference that is it by design or default. Arif is a mechanic versatile in automobile repair. Born in the family of 10 children and having lost his father at a very early age he was forced take to auto repair. The early demise of his father pushed his family into economic difficulty that made him to look for earning to support the family
income in whatever way he could. The drop out from school was inevitable as well as never gave him any chance to relook at the education. His uncle who runs a way side auto repair took him under his tutelage and Arif started picking up the auto repair skills. The keen learner Arif picked up the skills very fast and separated from his uncle and started working as a mechanic in the wayside repair shops proving his mettle as reliable mechanic. The stability of employment at the wayside repair shops being susceptible and the economic condition of the family always at the back of mind Arif had to change quite a few repair shops at regular intervals. This came as a boon in disguise because every time he changed the repair shop he was exposed to the new set of repair works from two wheeler to three wheeler to four wheeler, from light vehicles to medium to heavy vehicles. The repair shop works, besides the tools and needed infrastructure, on spare parts.The road side shops do not stock the spares instead buy as and when needed. This necessitates the good net work for the repair shops with automobile retailers. The mechanic frequents the retailers shop when the spares are bought for repair. This work related visits enabled Arif to develop good rapport with the auto-parts/spares retailers of all variety because of his exposure to various types of vehicle repairs. The coming-in of proprietary showrooms of various brands accompanied by its backyard service stations has opened up opportunity to mechanics to join and work. A skilled mechanic is always a needed person. Arif joined the Mahendra showroom and acquired expertise in handling all types of Mahendra four wheelers. So much so that the dealer would send him to places to attend the stranded vehicle to repair or toe the vehicle to service station. Arif used this opportunity to develop the personal rapport with the vehicle owner/driver. The vehicle repair ( at times servicing )at the service station is a costly affair and generally the owner look for private but reliable mechanic more so the mechanic from the same service station doing the servicing in private is a first choice. Realizing this trend and
DR.RAMAKANT KULKARNI (DIRECTOR)
44
tendency Arif quickly started making use of his personal rapport with the owners and offered his services on Sundays and beyond office hours. His expertise and reliable job gave him a good customer base of about 50 owners who would always wish Arif to attend their vehicles. His expertise in Mahendra and other vehicles gave him the clear advantage to take on repairs of any vehicle. Never he would say NO to any repair job be in the night hours if he were to attend the same. On so many occasions he went in night attended the job and came back to work as usual in the office time. He understood the pulse of the owners that no owner would like to have his vehicle not at his disposal for long because daily commuting is a way of life for all. Owners are generally wary of public transport once having got used to the own vehicle. Arif works with a common sense thinking that a vehicle is meant for movement and as such it must be put back to movement without delay. This makes him to attend the repairs soon. Using the network he has developed with the auto retailers he buys the spares on credit ranging few hours to few days not inconveniencing the owners, puts the vehicle back in order and with the spares bill obtained from the retailers he delivers the vehicle to the owner’s door step. Fleecing the owners in the matter of repairs is a general behavior among the repairers but Arif knows that one can fleece the owner once or twice only at the risk of losing for ever therefore the charges are reasonable, spares purchase bills are produced to the owner and above all do not tax the owner for any unnecessary repair that is not required. He does not stop at this but goes a step ahead with educating the owner on what can be done in case of minor self help repair cases. He has a simple message to the owners who are his regular customers that when the vehicle is needing the repair on the way due to stoppage for whatever reasons not to get it repaired without being consulted to him. He would advise the road side mechanic using the cell phones what minimum can be done to get the vehicle in motion so that he would attend the vehicle on return to head quarters in totality analyzing the problem so that frequency of repair is minimized. He uses the principle of family doctor who knows the case history of and background of the patients fully and can give pinpointed treatment with minimum pain to the physique and purse. When he has to attend the repair on emergency to a stranded vehicle on the road, he would not rush the spot in hurry, instead he would collect quite a few information from the driver/owner to understand what must be the problem that call for repair. Using this information like a minimum diagnose by the doctor before treatment he would reach the spot with tools, spares and fuel so that he does not have to move to get them leading to the
45
avoidable loss of time and irritation to the owner on delay. He would keep his two wheeler fuel tank always full so that the fuel can be spared from it. Sundays are his fully occupied days for 12 to 14 hours helping and attending his customers. Any requests coming from his customers to help their friends is always acceptable to Arif both for repair and extending the driving help. His hard work has been paying him the dividend helping to repay the family debt, extend the regular financial support to the family, shoulder family responsibility of medical bills, own a brand new Hero two wheeler and stay regular to bank loan installment. A school dropout and self made mechanic Arif is no less than a qualified Automobile Engineer by any standards.
46
Mr. Adarsh Navale Lecturer
TOP JOBS IN TREND FOR MBA GRADUATES
Want to succeed and earn big bucks in the business field? As per the experts, the key here is
to focus on jobs that offer good growth prospects and great earning potential. With this in
mind, following is the list of business jobs that offers a perfect combination of both good
growth prospect and great earning potential.
Business Analyst
Business analysts have slowly gained prominence and have emerged as one of the most
respected job in the business world. These professionals have materialized as the vital link
between the business objective of a firm and the organization’s informational technology
capabilities, as well as contribute to the profitability of the business firm. Skills to remain
competitive and the ability to seize the opportunity presented by the rapidly changing
marketplace are some of the essential traits required to get started in this line of work.
In today’s complex business environment, where the need of the hour is the ability of the
organization to remain adaptive, agile and handle constant changes through innovation,
these professionals have surfaced as the key to success. Hence there is high demand for
these professionals across all the sectors. Bachelor’s degree in business, finance or
accounting may be enough for entry level positions, but most business organizations prefer
to choose candidates with Master’s degree in business administration. As per PayScale, the
average annual income for these professionals is around 2.46 lakh to 10.88 lakh.
Account Executive
These professionals serve as a direct link between a business organization and its
respective clients. Account executives are basically responsible for securing new business
and maintaining customer relationship, or provide continuing support and servicing as a
primary point of contact. Account executives are directly accountable for developing and
sustaining long-term relationship with the customers and hence play a vital role in the
success of a business organization. In the present day economy, where the marketplace is
evolving at a rapid pace, the specialized skills of these professional’s are vital to survive and
retain the loyalty of the customers. The minimum educational requirement for this
profession is Bachelor’s degree in advertising, marketing or business administration.
However, most top companies prefer to hire candidates with a Master’s Degree in business
administration. While the annual salary for these professionals are approximately around
1.02 lakh to 4.22 lakh.
47
Human Resources Specialist
A Human Resource generalist, executive or officer carries out a wide variety of roles within
an organization. Depending on the size of a company, these professionals many have
overlapping responsibilities. In large firms, these professionals have clearly outlined and
well-defined roles or objectives. And their job descriptions include activities ranging from
recruiting, training, organization development and performance management, to policy
recommendations and employee relationship.
The employment opportunities in this field are good overall. The growing demand for
employee satisfaction and better work-life balance are some of the reasons behind the high
employment opportunities for these professionals. The educational requirement for this
profession is a Major in human resource, personal administration or industry and labor
relations. While the annual salary for these professionals in the range of 1.92 lakh to 9.25
lakh.
Marketing Manager
Marketing Managers play a pivotal role in almost every industrial sector. In its simplest
form, the job of a marketing manager is all about ensuring that customer’s needs are met,
simultaneously maximizing the profits of an organization. The job description of these
professionals includes developing the outbound marketing strategies of a product;
envisioning and designing innovative marketing tactics that will drive demand; and more.
An eye for quality and attention to detail, along with the skill to translate and grasp
technical capabilities into benefits are some of the essential traits for these professionals.
Presently the job openings for this profession are at an all time high and are expected to
grow at an alarming rate in the coming future. The educational requirement for this
profession is Bachelor’s degree marketing or business administration, along with some
work experience in fields such marketing, advertising, promotions or sales. And these
professionals garner pay packages that are in the roughly around 2.65 lakh to 16 lakh per
annum.
Financial Analyst
These professionals are a vital component of a business organization. They are regarded as
one of the crucial members of an organization, since they are responsible for handling
funds, which is the life blood of a financial institution. These professionals are responsible
for handling financial data of a business firm and assist in making decisions with regards to
financial investment. And they are also involved in analyzing investment plans and stock
options.
48
These professionals have gained prominence after the global financial crisis, and presently
a large number of corporate firms and other institutions are looking up to these
professionals to guide them through the ups and downs of the current fragile economy. The
educational requirement for this profession is a Bachelor’s degree in business, finance or
accounting. And the annual salary of these professionals is around 1.92 lakh to 9.81 lakh.
Operations Manager
The main duty of these professionals is to ensure smooth functioning of the day-to-day
operations of a business organization. And their sole motto is to find ways to increase the
productive of the organization by incorporating effective strategies in its business
operations. Operational managers are responsible for preparing program budgets,
handling logistics, controlling inventory, incorporating strategic plans for the welfare of the
company, supervising employees and so on. Strong leadership qualities and capability of
handling problems efficiently, along with good communication skills are some of the
essential traits for this profession.
Though this job entails huge pay packages and good employment prospects, there is a huge
shortage of skilled manpower in this line of work. Large amount of travelling, extended
working hours, and constant pressure to come out on the top are cited as some of the
reasons for the lack of applicants for this lucrative position. The minimum educational
requirement for this profession is a Bachelor’s degree in business administration,
accounting or management. Some employers opt for individuals with a MBA degree. And
the pay package for these professionals is in the range of 3.03 lakh to 14.38 lakh per
annum.
Auditor
This profession is ninth on the list of best jobs for business grads. And their job description
includes reviewing the accounts of a company or an organization to ensure the legality and
validity of their financial records. These professionals essential carry out the general
financial health check of a company or the client, and also act in an advisory role to
advocate possible cost savings strategies or risk aversion measures.
The recent financial crisis and the subsequent financial regulations have stressed the
importance of these professional. And with the increasing need for specialist who can carry
out thorough documentations, the demand for these professionals has reached the sky.
The educational requirement for this profession is Bachelor’s degree in accounting or
related field. And as per PayScale, the annual wage of these professionals is approximately
1.21 lakh to 13.02 lakh.
49
Investment Banker
An Investment banker performs a variety of roles, starting from investing and managing
monetary funds, merger and acquisition of deals, buying and selling of entities on the
behalf of their clients, to advising clients on financial strategies. And their job duties include
analyzing, gathering and interpreting numerical information; providing investment
recommendations, tactics and advices; predicting and assessing financial returns and risks;
preparing legal documents and prospectuses; liaising with accountants, financial experts
and lawyers; and more.
As per the Bureau of Labor Statics report, this job along with the other jobs in the
investment industry will experience a strong growth in the coming years. Also, since the
global markets are gradually increasing the levels of investment, the demand for these
professionals is bound to reach new heights in the near future. A Bachelor’s degree in
business, finance, or accounting is essential to land a job in investment banking sector.
However, Master’s degree in business administration or finance is essential for higher level
positions in this field. As per PayScale, the annual salary for these professionals is in the
range of 2.30 lakh to 30.76 lakh.
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Dr. Bhargav K Revankar Associate Professor
DEMAND AND ACCEPTED FOOD RICE PLATE IN HUBLI-DHARWAD
‘QUARTER RICE please ’ is commonly ordered by customers at most of self service fast
food centers in and around Hubli-Dharwad twin city.
Student community for Dinner and Lunch time look for that Quarter Rice stalls, nearer to
college /Institute and, yes, they found them.
Paul near Vidyagiri, Vimal near sangam circle, , Aman near Bhairidevarkoppa, Surya near
APMC are few local brands. Otherwise most of them are unnamed, but people rush to the
prominent self service eatery house.
What is ‘QUARTER RICE’ ? It is a last possible small size plate of Rice bowl- Masala Rice or
Egg Rice or Chicken Rice or Biryani Rice or Lemon Rice or Bise Beli Bath etc, along with few
add-ons – Onion , lemon, Tomato, fried chilly, and/or raita.
Prices will be Rs. 8 to Rs 14 Maximum which is affordable to any student and the size
absolutely satisfactory for a working lunch concept or for a light dinner. This even suite a
working middle class men/women.
Hygiene conscious customer need not worry, as it is observed on an aluminum foil or peace
of banana leaf, the rice is served. Further, the plate is cleaned by throwing away used foil or
banana leaf. The serving hands are covered by a half KG poly thin bag with appropriate
cutlery. The spoons are kept in boiled water from which customer is allowed to pick. The
observations even collected from family owned customer, who occasionally take a parcel
home for a change and they have accepted the quality and hygiene of the food as GOOD.
Few of customer claimed the quality of food over the decade is maintained and they have
compared with Thakur peda equivalent is not a exaggeration.
Following are the some of the observations collected from sample customer along the Twin
city High way.
51
Type of
Custom
er
Gende
r
Coun
t
Satisfacti
on
Quantity
Satisfacti
on
Quality
Satisfacti
on
Price
Satisfacti
on
Hygiene
Satisfaction
Taste
Yes No Ye
s
No Hig
h
Lo
w
Yes No Good OK Bad
Workin
g
M 120 91 10 89 20 90 12 92 10 82 15 07
Workin
g
F 14 14 00 14 00 12 02 10 00 12 02 00
Student M 130 101 07 10
1
15 100 12 99 14 97 12 08
Student F 22 19 01 19 02 20 02 17 02 20 01 01
Age Group: 15 years to 40 years
Scope of the research is wide open.
52
Dr. Ramakant Kulkarni Director
Doing Business…. Alka’s Way.
Background
Alka was qualified M.Sc woman. After her M.Sc she worked as faculty in the same
department of University on part time basis. She had the desire to persue her career in
academics with the qualification to her credit. However due to the difficult employment
situation prevailing those days she could not succeed. She got married to Dinanath and had
to relocate post marriage. Her desire to make a career in academics did not diminish post
marriage. She was always on the look out for the job in teaching. The place where she
relocated after marriage had lot of educational institutes and the University. But not much
success came her way.
She registered for the Phd after spending quite a bit of time searching the job. Few offers
came her way during her search but the salary was insultingly low or was not there at all.
Finally after discussion at home she made her mind to go for Phd. This was her attempt to
stand better chance to get the teaching job after the Phd. She was able to get an excellent
teacher to guide her in Phd. The regular work on Phd began and with the cooperation at
home she was on her way in the research.
In the meantime she was carrying which caused some interruption in her work. She had to
halt her work for sometime. She continued her work after delivering the baby and
completed her Phd thus she became Dr Alka. Once again her search for the job led her to
more disappointments as she was not able to get a decent job because some offers came
had the same insulting salary or no salary at all. On one occasion she attempted the Govt
college job but could not meet with any success.
Efforts continued.
She by now had given up hopes of getting the job of her liking in academics. She looked for
the job in other sectors and was able to get a scientist’s job in the local small industry which
was manufacturing the raw materials for medicines. She was able to do quite a decent work
there.
As the child was growing up and the child rearing responsibility was taking some more
time she had to rethink on her continuation on the job and finally had to quit the same.
Initial Entrepreneurial Idea.
Her inherent desire to keep busy was still live and she found a way. She started giving some
time to her son by taking his studies and school home work. This flashed in her the idea
starting the tuitions. She could get one student- Madan to begin with to teach mathematics
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and science. Slowly the tuitions started picking up. She cleverly took up tuitions to those
standards in which her son was studying making sure that her son’s studies are taken care
of. The tuitions she was taking started giving her some earnings. The tuitions would keep
her busy for about two hours in the morning time.
The presence of mother in law at home allowed her time from kitchen related work. She
had to attend minimum domestic work.
Dinanath her husband was a qualified person and was employed in the reputed
engineering company at the middle management level. His timing was such that he would
go in the morning by 7am and would return home only in the evening by 6pm. The work
place was quite far of enough for Dinanath to come home for lunch daily. Besides Dinanath
, father in law venkatrao, mother in law Padma and son Satish made Alka’s family
complete. Dinanath’s working time, son satish’s school time and presence of in laws at
home gave lot of time to Alka.
To Employment for fruitful usage of Time
Much against the convention Alka took up the job as medical representative for a Bangalore
based medium sized pharmaceutical company. She would go visiting doctors in keeping
with the job needs of the medical representative. She was perhaps the only lady medical
representative in the town those days. She was doing a decent job but the rigor of( the by
walk) visits that she had to do besides the company not standing up to the promises made
on working conditions Alka had to quit the job after sometime.
During this time Alka came in contact with a gynecology doctor who offered her the job in
her hospital. The formal qualification in science and the knowledge of medicine suited the
doctor’s need. The hospital was situated near her house so it was an acceptable offer for
Alka. She started working in the hospital though the working time was not regular and
working conditions not up to the mark.
Breakthrough At Last
Alka’s mother Leela was a doctor in Govt service. She had a good knowledge of cotton saris
of Andhra type. On one of her visits to Alka’s place mother Leela brought about 10 saris
worth about Rs 2000/-. The neighborhood ladies who saw those saris were fascinated by
those saris. These ladies checked if the saris could be for sale. Though the intention was not
to sell the saris when Leela brought the saris, the neighborhood ladies’ compulsion was
intense and Alka had to yield to that. She was left with no saris at the end of the day. Not
only were all the saris sold in no time but quite a few of ladies wanted the saris to be
brought for them next time.
54
The continued request from neighborhood ladies made Alka to get few more lots of saris to
meet their request. The regular flow of money and time investment kept Alka busy in this
work. What she was all the while looking to do with the spare time Alka found a purpose to
spend time.
Success to perseverance
Once the neighborhood requirements were met with, the stock she had, pushed Alka to
find the interested ladies in the saris she had in stock. She started moving out in search of
buyers. She would leave the house after attending to her domestic work and tuitions and
go for two or three hours using the bus services or at times going by walk.
She quickly realized that most females at home are relatively free after their forenoon
domestic work is over. Further they are at ease to buy saris when their husbands are away
in office. The presence of their husbands deters their buying decisions. Alka therefore
would time her visits during those hours to meet her buyers. Every household she visited
Alka would get the reference from the lady to find the next interested lady and make it a
point to visit the next lady. This helped her to expand her buyer base.
Using the reference based approach Alka would do her sale. This enabled her the easy
entry to the new household lady. The lady who would buy saris from Alka also had other
female related needs for her school or college going daughters. Alka though was not
dealing in those female wares would never miss the opportunity. She would buy the items
locally and deliver. The product base was slowly getting expanded though focus remained
on sari item. On one occasion a lady wanted a specific sari item which was a bit expensive,
Alka went to a shop, took the shop owner in confidence, picked four sari items went to the
house of that lady who wanted that specific sari delivered the item and satisfied her, later
in few minutes came back to the shop and returned remaining items. To ensure shop
keeper believes her that she would come back in quick time she made Dinanath to wait at
the shop. This was a smart move on her part to win over the buyer.
As her movements began to get more, the usage of public transport or the walk was taking
its toll on her time, Alka bought a second hand two wheeler ( Luna ). She had to learn to
drive Luna. She accepted the challenge and learnt to drive the Luna vehicle. This gave her
enough time to move independently. The vehicle was causing lot of problems and she had
to give up that vehicle in quick time. She purchased a brand new white color TVS Suzuki
vehicle which was heavier than the Luna. Not deterred by that She quickly learnt to handle
TVS Suzuki. The white color vehicle got so synonymous with her that invariably when the a
lady would find it difficult to recall Alka’s name she would say “that lady who comes on
white Suzuki.”
55
Support well Received
While one set of buyers were the housewives who would like to entertain Alka in the after
noon, one more set of buyers Alka could develop following the reference based approach
was the working women. Alka would meet such ladies in their office but it was most of the
times difficult and embarrassing for both Alka and such ladies to speak freely at the work
spot. In order to overcome this problem Alka had to visit these ladies at their home in the
late evenings. Knowing that reaching the remote areas in the late evening hours was prone
with danger for the female ,Alka found a perfect ally in father-in-law Venkatrao to
accompany her in the evening. Both would move on the two wheeler driven by Alka to visit
the houses where Alka had to go late evening.
Venkatrao had a good knowledge of textile. He had worked in his younger days in a
nationally reputed large scale cotton textile mill in the textile town of Maharashtra. Being a
person of inquisitive nature he had used his stay and time at cotton textile industry and
acquired knowledge in various areas like blending, coloring, designing, bleaching etc. He
could speak with reasonable command in the matter of textile area. His career as a auto
consultant and in the marketing department of the public sector general insurance
company as marketing person helped him to develop good network in the town and also
an excellent marketing skill. At the age of 75 Venkatrao was sturdy and enthusiastic and
always willing to offer helping hand. His lifetime desire to do something of his own which
met with limited success when he made quite a few attempts during his time found a nice
expression to fulfill the unmet desire.
Both Venkatrao and Alka formed a good combination which started giving results. When
Alka opened the sales talk, Venkatrao would close and when Venkatrao opened the sales
talk Alka closed it. Venkatrao’s age permitted him to speak with women with least
hesitation. Using the age related freedom Venkatrao quickly would find out some earlier
connect with the family and create a greener pasture for the ensuing transaction. His age
evoked empathy from the women paving way for smoother sale transaction.
Alka expanded her product base slowly by adding the Narayan pet saris as a premium
variety to the existing fast moving cotton saris sourced regularly from Bombay (
Mumbai).The other lady’s garments completing the product line. The monthly sale reached
average Rs 20000 and yearly turnover Rs.2.50 lakhs with two month equivalent stock at
home.
Dinanath using his banking knowledge and contact with the local public sector bank
opened a business account for Alka to help meet the financial needs arising out of business.
Alka started operating the bank account and slowly picked up the banking aspect. Yearly
balance sheet and profit and loss account statements were submitted to bank in
56
compliance with the bank procedure. Dinanath took care of such areas. Bank was
appreciative of Alka as an emerging woman entrepreneur.
Her business earning became a good financial support to the family besides keeping her
engaged full time. Later her earning proved to be the important support to the family when
owing to the difficult financial position at company the salary payments to Dinanath
became both irregular and erratic. The company finally was shut forcing Dinanath to
relocate in other town about 200 kms from his place.
Entrepreneurship settled firmly.
The place where Dinanath relocated was known for its spices variety and dry fruits. Alka
soon saw an opportunity in this, realizing that a house wife and working woman had to
take care of cooking and kitchen needs. On his regular fortnightly visits to home town
Dinanath would bring the dry fruits and spices for Alka that she needed to supply. This
became a complimentary diversification to her business and became a nice expansion.
The business woman in her was catching Alka very fast. Meeting customer needs in time,
constant efforts to satisfy the customer, so commonly taught in the business school had
become her regular practice.
On one occasion Alka had to supply about 25 premium variety Narayanpet saris to a family
who was buying them for the marriage at home. She did not have those many saris in stock
at that time but the order was temptingly big one. The saris were required within two days
as the marriage was to take place. Alka came home, immediately packed her bag and left for
Narayanpet in the night by state transport bus, reached Narayanpet in the morning, took
the parcel, started the return journey within next couple of hours by available bus to the
next destination place on her hometown way, reached the hometown by 10pm changing
the bus at two places to be received by Dinanath at the bus station, got up at 7 in the
morning and went to deliver the saris by 8 o’clock. This was the time when the cell phones
had not came in use.
Business with Human touch.
Alka had developed in course of time human touch in doing the business. Anytime she
found the fairly aged woman or housewife needing assistance in cooking, Alka willingly
helped them by preparing rotis/chapattis, serving them if they were to eat the
lunch/dinner, in depositing or withdrawing of money from banks, arranging money orders
visiting post office, booking LPG cylinder, buying medicines for them, as for these types of
work such women had to specifically step out of the house. This was her way of delighting
the customers.
57
For all such day’s schedule Alka would make calls to the women she planned to visit in the
day from 10.30 to 11 and set out for her visits, return home by 3.30 or 4 in the afternoon to
be at home to receive her son from school.
For the visits scheduled in the evening she would start by 6.30 and return by 8 pm to get
back home to attend the domestic responsibility of son’s school home work, cooking and
like work. She would retire for the day by 10.30pm.
Mother-in-law Padma’s presence at home did give Alka a good support in her business as
much as father-in-law Venkatrao’s regular accompaniment to her in the evening visit
schedules, getting the parcels released from transport offices and at times going to
Bombay/Narayanpet/ other outstation places to order and get the parcels from these
places. Dinanath would move with her on Sundays and holidays.
Legacy.
Today Alka is no more in this world having died premature but the business she started
continues though for sometime Venkatrao managed but Dinanath or Venkatrao could not
take it forward for long.
Dinanath gave the business to his childhood friend Srinivas who lost his job owing to the
closure of the company and had to find a lively hood to support his family. Being a brahmin
priest who performs daily pooja at few homes and had a direct access to women folk in the
home he visited which was so vital for this type of business.
A Tribute to (a woman) Alka for her perseverance and dedicated to the women on the
International Women’s Day.
Written by : Ramakant Kulkarni.
58
Dr.M.N.Manik
Dean Academic
FIVE NOBEL PRIZE-WINNING ECONOMIC THEORIES YOU SHOULD KNOW ABOUT
By Amy Fontinelle | Investopedia – Wed 16 Jan, 2013
Compiled by Dr.M.N.Manik
Dean Academic GBS Hubli.
The SverigesRiksbank Prize in Economic Sciences in Memory of Alfred Nobel has been
awarded 44 times to 71 Laureates who have researched and tested dozens of ground-
breaking ideas. Here are five prize-winning economic theories that you'll want to be
familiar with. These are ideas you're likely to hear about in news stories, because they
apply to major aspects of our everyday lives.
1. Management of Common Pool Resources
In 2009, Indiana University political science professor ElinorOstrom became the first
woman to win the prize. She received it "for her analysis of economic governance,
especially the commons." Ostrom's research showed how groups work together to manage
common resources such as water supplies, fish and lobster stocks, and pastures through
collective property rights. She showed that ecologist Garrett Hardin's prevailing theory of
the "tragedy of the commons" is not the only possible outcome, or even the most likely
outcome, when people share a common resource.
Hardin's theory says that common resources should be owned by the government or
divided into privately owned lots to prevent the resources from becoming depleted
through overuse. He said that each individual user will try to obtain maximum personal
benefit from the resource to the detriment of later users. Ostrom showed that common
pool resources can be effectively managed collectively, without government or private
control, as long as those using the resource are physically close to it and have a relationship
with each other. Because outsiders and government agencies don't understand local
conditions or norms, and lack relationships with the community, they may manage
common resources poorly. By contrast, insiders who are given a say in resource
management will self-police to ensure that all participants follow the community's rules.
Learn more about Ostom's prize-winning research in her 1990 book, "Governing the
Commons: The Evolution of Institutions for Collective Action," and in her 1999 Science
Journal article, "Revisiting the Commons: Local Lessons, Global Challenges."
59
2. Behavioral Economics
The 2002 prize went to psychologist Daniel Kahneman, "for having integrated insights from
psychological research into economic science, especially concerning human judgment and
decision-making under uncertainty." Kahneman showed that people do not always act out
of rational self-interest, as the economic theory of expected utility maximization would
predict. This is a crucial concept to the field of study known as behavioral finance.
Kahneman conducted his research with Amos Tversky, but Tversky was not eligible to
receive the prize because he died in 1996 and the prize is not awarded posthumously.
The pair identified common cognitive biases that cause people to use faulty reasoning to
make irrational decisions. These biases include the anchoring effect, the planning fallacy
and the illusion of control. Kahneman and Tversky's article, "Prospect Theory: An Analysis
of Decision under Risk," is one of the most frequently cited in economics journals. Their
award-winning prospect theory, shows how people really make decisions in uncertain
situations. We tend to use irrational guidelines such as perceived fairness and loss
aversion, which are based on emotions, attitudes and memories, not logic. For example,
they observed that we will expend more effort to save a few dollars on a small purchase
than to save the same amount on a large purchase.
Kahneman and Tversky also showed that people tend to use general rules, such as
representativeness, to make judgments that contradict the laws of probability. For
example, when given a description of a woman who is concerned about discrimination and
asked if she is more likely to be a bank teller or a bank teller who is a feminist activist,
people tend to assume she is the latter even though probability laws tell us she is much
more likely to be the former.
3. Asymmetric Information
In 2001, George A. Akerlof, A. Michael Spence and Joseph E. Stiglitz won the prize "for their
analyses of markets with asymmetric information." The trio showed that economic models
predicated on perfect information are often misguided because, in reality, one party to a
transaction often has superior information, a phenomenon known as "information
asymmetry."
An understanding of information asymmetry has improved our understanding of how
various types of markets really work and the importance of corporate transparency.
Akerlof showed how information asymmetries in the used car market, where sellers know
60
more than buyers about the quality of their vehicles, can create a market with numerous
lemons (a concept known as "adverse selection"). A key publication related to this prize is
Akerlof's 1970 journal article, "The Market for 'Lemons': Quality Uncertainty and the
Market Mechanism."
Spence's research focused on signaling, or how better-informed market participants can
transmit information to lesser-informed participants. For example, he showed how job
applicants can use educational attainment as a signal to prospective employers about their
likely productivity and how corporations can signal their profitability to investors by
issuing dividends.
Stiglitz showed how insurance companies can learn which customers present a greater risk
of incurring high expenses (a process he called "screening") by offering different
combinations of deductibles and premiums.
Today, these concepts are so widespread that we take them for granted, but when they
were first developed, they were groundbreaking.
4. Game Theory
The academy awarded the 1994 prize to John C. Harsanyi, John F. Nash Jr. and
ReinhardSelten "for their pioneering analysis of equilibria in the theory of non-cooperative
games." The theory of non-cooperative games is a branch of the analysis of strategic
interaction commonly known as "game theory." Non-cooperative games are those in which
participants make non-binding agreements. Each participant bases his or her decisions on
how he or she expects other participants to behave, without knowing how they will
actually behave.
One of Nash's major contributions was the Nash Equilibrium, a method for predicting the
outcome of non-cooperative games based on equilibrium. Nash's 1950 doctoral
dissertation, "Non-Cooperative Games," details his theory. The Nash Equilibrium expanded
upon earlier research on two-player, zero-sum games. Selten applied Nash's findings to
dynamic strategic interactions, and Harsanyi applied them to scenarios with incomplete
information to help develop the field of information economics. Their contributions are
widely used in economics, such as in the analysis of oligopoly and the theory of industrial
organization, and have inspired new fields of research.
5. Public Choice Theory
James M. Buchanan Jr. received the prize in 1986 "for his development of the contractual
and constitutional bases for the theory of economic and political decision-making."
Buchanan's major contributions to public choice theory bring together insights from
61
political science and economics to explain how public-sector actors (e.g., politicians and
bureaucrats) make decisions. He showed that, contrary to the conventional wisdom that
public-sector actors act in the public's best interest (as "public servants"), politicians and
bureaucrats tend to act in their own self-interest, just like private-sector actors (e.g.,
consumers and entrepreneurs). He described his theory as "politics without romance."
Using Buchanan's insights regarding the political process, human nature and free markets,
we can better understand the incentives that motivate political actors and better predict
the results of political decision-making. We can then design fixed rules that are more likely
to lead to desirable outcomes. For example, instead of allowing deficit spending, which
political leaders are motivated to engage in because each program the government funds
earns them support from a group of voters, we can impose a constitutional restraint on
government spending, which benefits the general public by limiting the tax burden.
Buchanan lays out his award-winning theory in a book he coauthored with Gordon Tullock
in 1962, "The Calculus of Consent: Logical Foundations of Constitutional Democracy."
Honorable Mention: Black-Scholes Theorem
Robert Merton and Myron Scholes won the 1997 Nobel Prize in economics for the Black-
Scholes theorem, a key concept in modern financial theory that is commonly used for
valuing European options and employee stock options. Though the formula is complicated,
investors can use an online options calculator to get its results by inputting an option's
strike price, the underlying stock's price, the option's time to expiration, its volatility and
the market's risk-free interest rate. Fisher Black also contributed to the theorem, but could
not receive the prize because he passed away in 1995.
The Bottom Line
Each of the dozens of winners of the Nobel memorial prize in economics has made
outstanding contributions to the field, and the other award-winning theories are worth
getting to know, too. A working knowledge of the theories described here, however, will
help you establish yourself as someone who is in touch with ideas that are essential to our
lives today.
62
Mr. Kiran Ambekar
Senior Lecturer
INVOLVE TO EVOLVE
Time and again consumer research done on relationship between consumer involvement
and their learning about a given brand has proved that high customer involvement in
purchase decision most of the time results in fairly rewarding the brand manager efforts of
building a unique brand religiously
Although there are myriad ways in which we conceptualize & measure consumer
involvement, the existing consumer research literature defines consumer involvement in
several ways: product involvement, brand involvement & advertising involvement. The
most sensible approach to measure Consumer involvement is using self administered
surveys that assess the consumer’s mental process or behavior regarding a particular
product or product category, where in the involvement is measured on a continuum than
as a dichotomy.
How does good consumer involvement help the brands?
Today most of the brand marketers are jostling just to enter into the consideration /choice
set of the consumer which is formed after processing information on various brands
available while buying a given product in a given category. Study says that if consumers
have low involvement they process little information on brands and hence end up selecting
too many brands in their choice set thereby broadening their choice set without analyzing
the personal relevance of those brands. It is here where comparison will not be between an
apple and an apple. As the choice set size increases the chances of fair brands getting a fair
chance decreases as one of the study proves that differentiated brands (Good brands) make
their way in creating a favorable attitude. This in turn leads to low brand switching and
strong brand loyalty, only if there is high purchase involvement.
Is consumer Involvement influenced by only price factors?
Juxtapose toothpaste and luxury cars we may find that cars are high involvement products
because high prices are involved in the transaction. However toothpaste may also get
consumer involvement if the perceived risk involved is high (social or physical risk in this
case).Therefore the consumer involvement is determined not only by price but also by
personal relevance of the product and the risk involved. This risk can be a financial risk,
physiological risk , time risk, social risk, physical risk, functional risk etc.
63
What can marketers do?
It is quite apparent from the above explanation that marketers need to increase the
consumer involvement in purchase decision process. To do this, amongst a variety of ways,
choosing appropriate media platforms would be effective and rewarding to the company
spending huge sums every year on media buying. One effective tool that has gaining ground
is gaming, through play stations and mobiles part of interactive media called digital media.
Recently Sony playstations launched gran turismo 6 –game created with Mercedes Benz,
Audi, and BMW along with GM, Hyundai, and Honda etc. This game has driven the
experience of consumers in a simulated environment which is an apt platform to showcase
their powerful cars, taking consumer engagement to high level
TV messages are filled with clutter. It is couch potato & lean back consumption, where as
gaming is lean forward where consumers gets actively involved .If marketers are able to
pass on this message, these messages amongst active consumers gets registered
permanently
Close up toothpaste though run their TV ad campaign - “PASS AHO NA” , also converted this
as a game for DTH platform where it could successfully communicated its communication
plan or thought .
Face book banners, campaigns, pages, ads have already become interactive but now brand
managers are looking for games where external entities are not the heroes but consumer
themselves are heroes .
Especially brands that target youth can get leverage through this huge gaming opportunity,
with whom the brand marketers cannot get in touch through traditional Medias. Whether it
is goods or service, toothpaste or bank – gaming can make things interesting
In small geographical areas which are termed as media dark areas, gaming is preferred
.There is myth that only children play games, but recent studies have found out that any
person right from age 9 to 40 play games because it has content that appeals every
sections.
The mobile game industry is growing exponentially, companies are increasing their
investment in gaming both on social site platforms and mobile platforms .Smart phone
users, android users also download applications. Around 10 million applications are
accessible in smart phones. Smart phone users either see videos or play games, hence
gaming is totally exploded by people with 7 crore game downloaded every month in this
country - proof of the above statement
64
Anybody who play these games also invites their friends and involve them as these games
are socially adaptable. Reach of this platform for advertisers is increasing as every day each
person play 3 to 4 games spending around eight minutes for each session.
Astute marketers would definitely like to take this advantage of such platforms which
simultaneous ensure reach, involvement and engagement.
Film promotions like RA ONE and DHOOM 3 also took place through gaming medium,
however not all films can use the same platform, there has to be connect between the
nature of films and the game.
The longing quest of brand managers to add perfection in their 30 sec commercial
spending huge sum of money will now come to an end with the game medium
Since playstations and mobile games are eventually replacing television. I think it is now
time for marketers to strategies their media plans to replace traditional methods with
contemporary methods.
65
Dr. Ramakant Kulkarni
Director
How Much Meticulous: A Case Study in Planning at India’s Finest Automobile Giant.
-------------------------------------------------------------------------------------------------------------
1) Recently I had an occasion to meet the Plant head and HR head of India’s most
reputed automobile manufacturing company with the Dean of Management Studies
to discuss the agenda for the ensuing meeting with the MD of that company who
was due to come there in the following month. In the entire meeting my role was
very small as I was drafted in the meeting at the last moment by co-incidence. This
permitted me to listen and learn quite a bit as well as write the following few lines
in appreciation.
2) The MD controls about few thousand employees and is on the move regularly. His
visits are thus far and few to the plants. When the visit happens it is tight in terms of
time and agenda. The present visit was to span over few hours with the MD reaching
the location previous night and had to complete the agenda for the next day which
included his address to the employees in the three units situated adjoining each
other. The meeting with management staff and meeting with us, followed by lunch
and reach the airport to leave.
3) The plant head was planning to take the MD in open vehicle to all the three locations
to address the full strength of employees. The vehicle would take him through the
shop floors while he moves thereby the shop floor visits were taken care. Why open
vehicle? The idea of open vehicle was to keep the MD on the move and save his time
of getting in and out of vehicle three times during which course few minutes would
be lost.
4) Further as the MD was leaving for airport with just enough time to reach. The plant
head planned to send three vehicles one with the MD seated and the other two as
stand by in case two vehicles fail, the MD was still left with one more option.
Working on the probability that all the three vehicles would not fail covering the 20
kms distance the MD had to travel to reach the airport.
66
5) Our delegation that was to meet the MD as per the agenda had 25 members. As a
policy of the organization the visitors had to make the entry at the gate to seek the
necessary visitors’ passes and then get in to the office / board room. Keeping in
mind the 25 entries would be taking its time, the instructions were given to us that
we send in advance the photo identity of the visitors with their names so that the
gate was informed and passes kept ready enabling thereby the visitors were
allowed in the premises as soon as they arrived to the location where the meeting
with MD was scheduled. Adherence to the rule was not diluted because of our
meeting with MD.
6) In addition to this, the presentation that we were to make before the MD was asked
to be sent in advance to the plant head for his onward sending to the MD so that the
MD would come read and ready for the discussion.
7) Well before hand we were informed that all the delegates would make it a point to
wear shoes compulsory and then get in the plant. The company policy stated that
the visitors were allowed inside the premises with shoes put on. The company is
certified for its safety and hygiene standards so compliance was always taken
seriously yet without inconveniencing the visitors.
What is narrated above is just a glimpse of the meticulous planning that had gone into the
MD’s visit and making his time most productive. Lot must have had been done going by
what was shared during our meeting that lasted few minutes that day.
Good lesson for everybody for how one can be meticulous in planning the agenda for the
high profile MD.
The person can be high profile depending on the occasion or depending on the position one
held, hence this lesson can be aptly taken as applicable for all who are involved in
planning.
===============================================================
67
COMMITTEE CONTRIBUTION
MARKET SNAPSHOT
DISCIPLINE & THE MANAGEMENT OF DISCIPLINE
MARKET SNAPSHOT
TABLETS SMART PHONES AND COULD BE THE NEXT MARKETING TOOLS; STOPPING AT SPORTS.
MARKET SNAPSHOT
APPLICATION OF COSTING TO INDIGENOUS BUSINESS UNIT IN HUBLI CITY
MARKET SNAPSHOT
CASE:2 APPLICATION OF COSTING TO INDIGENOUS BUSINESS UNIT IN HUBLI CITY
MARKET SNAPSHOT
CASE:3 APPLICATION OF COSTING TO INDIGENOUS BUSINESS UNIT IN HUBLI CITY
MARKET SNAPSHOT
CASE:4 APPLICATION OF COSTING TO INDIGENOUS BUSINESS UNIT IN HUBLI CITY
MARKET SNAPSHOT
CASE:5 APPLICATION OF COSTING TO INDIGENOUS BUSINESS UNIT IN HUBLI CITY
MARKET SNAPSHOT
CASE:6APPLICATION OF COSTING TO INDIGENOUS BUSINESS UNIT IN HUBLI CITY
68
Mr. Prasad Kulkarni
Faculty Coordinator
Major Indices
Indices Current
Close Prev. Close
% Chg
S&P BSE Sensex 19379.77 18619.72 4.08%
CNX Nifty 5735.30 5471.80 4.82%
BSE Sector-wise Indices
Indices Current
Close Prev. Close
% Chg
S&P BSE Auto 10996.59 10202.17 7.79%
S&P BSE Bankex 10946.19 10304.35 6.40%
S&P BSE CG 5773.02 5615.79 2.80%
S&P BSE CD 7706.52 7085.17 8.77%
S&P BSE FMCG 6838.02 6342.30 7.82%
S&P BSE HC 9463.81 8965.59 5.56%
S&P BSE IT 7839.26 8027.55 (2.35%)
S&P BSE Metal 8371.23 7784.89 7.53%
S&P BSE Oil & Gas 8216.34 8149.41 0.82%
S&P BSE Power 1522.78 1386.40 9.82%
S&P BSE PSU 5446.02 4989.92 9.14%
S&P BSE Realty 1170.33 1173.67 (0.28%)
Index Top Three Gainers / Losers
Company Current
Close Prev. Close
% Chg
Top Gainers Coal India 295.00 250.50 17.76% BHEL 137.35 118.75 15.66% Sun Pharma 592.55 519.80 14.00%
Top Losers TCS 1926.70 2023.15 (4.77%) SesaGoa 180.70 187.30 (3.52%) Reliance Inds 822.35 851.55 (3.43%)
September 30, 2013 Market Snapshot
Markets ended the September month on a
positive note. The two major Indian
benchmark indices S&P BSE Sensex and
CNX Nifty closed at 19379.77 and 5735.30
respectively for the month. The said
Indices had a gain of 760.05 points (4.08
%) & 263.50 points (4.82%) respectively
in comparison to their august month’s
close.
Sector-wise, S&P BSE Power Index was the
top gainer for the month, with a gain of
9.82%. Whereas, S&P BSE IT Index was
the top loser, with a loss of 2.35% from its
previous close.
Coal India, BHEL, Sun Pharma, NTPC, Tata
Motors, GAIL, ITC and ICICI Bank were the
Sensex-30 Index scrip’s which had double
digit gain for the month ended.
TCS, SesaGoa, Reliance Industries, Infosys,
Wipro, Hero Motors, Tata Steel, HUL and
HDFC Bank were the Sensex index scrip’s
which ended in red for the month. Disclaimer: The information contained here was
gathered from sources deemed reliable; however, no
claim is made as to accuracy or content. This is an
informatory report and does not contain specific
recommendations to buy or sell at particular prices
or times.
Finance Club Members: Sweta Malage; Nagaraj Bidralli; Arun Sonna; Siddu Dasar.
69
Mr. Howard A. Wylde
Director DCP
Discipline and the Management of Discipline
How Can We Improve Discipline in Academic Institutions?
School discipline addresses school wide, classroom, and individual student needs through broad
prevention, targeted intervention, and development of self-discipline. Schools often respond to
students with exclusionary and punitive approaches that have limited value. This article surveys
three approaches to improving school discipline practices and student behavior: ecological
approaches to classroom management; school wide positive behavioral supports; and social and
emotional learning.
Keywords: at-risk students; school psychology; student behavior/Attitude; violence
Schools face a number of challenges related to disruptive and antisocial students. The behavior
of these students interferes with learning, diverts administrative time, and contributes to teacher
burnout
This article deals with the range of discipline issues that include rule violation, disruptiveness,
class cutting, cursing, bullying, sexual harassment, refusal, defiance, fighting, and vandalism.
Failure to deal effectively with this low-level aggressive behavior contributes to poor individual,
school, and community outcomes.
Schools typically respond to disruptive students with external discipline, which consists of
sanctions and punishment such as office referrals, corporal punishment, suspensions, and
expulsions.
For example, a good number of academic institutions take serious disciplinary action against
erring students. Among these actions, a very high percentage resort to suspensions lasting 5 days
or more, and a few resort to expulsions. Such responses present a short term fix to what often is a
chronic and long-term problem. Little evidence supports punitive and exclusionary approaches,
which may be iatrogenic for individuals and schools. For example, segregation with antisocial
peers can increase antisocial behavior, and punitive approaches to discipline have been linked to
antisocial behavior and increased vandalism, particularly when they are perceived as unfair.
Similarly, suspension and expulsion disproportionately affect students with emotional and
behavioral disorders and students of color, contributing to school disengagement, lost
opportunities to learn, and dropout
School discipline entails more than punishment. It is complex and includes developing student
self-discipline. Discipline and its opposite, indiscipline, are transactional phenomena nested in
classroom, school, and community ecologies. The interactions that produce disciplined behavior
(or indiscipline) are mediated and/or moderated by the developmental needs of students; teacher,
student and school culture; student socioeconomic status; school and classroom composition and
structure; pedagogical demands; student and teacher role expectations and capacity to meet the
institutionally established expectations for their roles; and school climate. These transactions can
involve issues of student–school fit; bonding to school; academic demands; school support for
at-risk youth; differential beliefs and responses of adults to challenging behaviors; and race,
gender, and cultural factors.
70
This article surveys three approaches that promise to improve school discipline practices and
student behavior: ecological approaches to classroom management; school wide positive
behavioral supports (SWPBS); and positive youth development (PYD). In addition to giving an
overview of these approaches, we suggest ways that the three can be combined; and identify the
importance of using family-driven, culturally competent approaches and of effectively
addressing mental health needs and the adversities of poverty. An underlying premise of this
article is that school wide interventions, regardless of their roots, create cognitive and behavioral
ecologies that promote both situational order and student learning and development.
Ecological Approaches to Classroom Management
Improving school discipline through an ecological approach to classroom management focuses
on improving the efficacy and holding power of the classroom activities in which students
participate. Unlike SWPBS and PYD, it is an indirect approach to improving school discipline in
that it is aimed at the quality of the settings that students occupy rather than at the students
themselves. This section delineates the key features of this ecological approach to classroom
management and applies the approach to school discipline. From an ecological perspective,
classrooms are viewed as a behavioral stream that can be analytically divided into roughly10- to
20-minute activity segments, each representing a particular arrangement of participants,
resources and props, participation roles, location, focal content, and the like. Each segment has a
characteristic vector or program that defines the pattern of involvement for that segment. Subject
lessons have vectors or programs that define appropriate action or work involvement for a given
event. These programs of action provide slots and sequences for participants’ behavior; create
direction, momentum, and energy for lessons; and pull participants along. From the perspective
of classroom management, these segments both define what constitutes classroom order at a
given moment and hold those orders in place as they become routine. Segments provide situated
instructions or signal systems for how to participate in classroom events. Although norms, rules,
and interpersonal relationships play a part in the overall picture of classroom management,
ecologists emphasize that it is the strength and the stability of the programs of action embedded
in particular activities that create and maintain classroom order. The teacher’s core management
task, then, is to gain and maintain students’ cooperation in the programs of action that organize
and shape classroom life. Teachers accomplish this by defining activity segments, introducing
them into the environment, inviting and socializing students to participate, and monitoring and
adjusting enactment over time. This task is collaborative: The teacher and students jointly
construct classroom order. The difficulty of this task is related to the complexity of the activities
a teacher is trying to enact, the number of students in a class, time constraints, the demands of
the work assigned to students, the ability and willingness of students to engage in these activities,
the social and emotional capacities of students, the quality of the relationship between and
among teachers and students, and seasonal variations and distractions. Classroom management is
an enterprise of creating conditions for student involvement in curricular events, and attention is
focused on the classroom group and on the direction, energy, and flow of activity systems that
organize and guide collective action in classroom environments. The emphasis is on cooperation,
engagement, and motivation, and on students learning to be part of a dynamic system, rather than
on compliance, control, and coercion. The holding power of programs of action is, of course,
always vulnerable to some degree and misbehavior (i.e., alternative vectors) is an ever-present
possibility. In a classroom with strong lesson vectors and an alert teacher, alternative vectors are
71
usually seen early and stopped quickly by a short desist (―Shh‖), a gesture, or physical proximity.
In fact, most of what passes as classroom discipline practice consists of these brief, often
unobtrusive reminders to get back on track. If lesson vectors are weak because of teacher skill or
an unwillingness or inability of students to cooperate, such efficiencies are unlikely to work well.
In these circumstances, discipline in a more formal sense—explicit techniques directed to
remediating individual students’ conduct—emerges as the central issue.
An ecological approach deals with school discipline by increasing the strength and the quality of
classroom activities. Implicit in this approach is the premise that participating in well-managed
classroom activities encourages self-discipline by educating students about what is possible
through cooperation and coordinated action with others. In addition, it provides the essential
conditions for caring, support, clear expectations, and guidance that foster healthy student
development and motivation. The management of the setting has concurrent limitations in the
face of strong student resistance to participation in classroom activities. In such circumstances,
other school wide approaches, such as SWPBS and PYD, can help establish the necessary
conditions for classroom work.
School wide Positive Behavioral Supports and Social Emotional Learning
Two universal approaches to school wide discipline have predominated during the recent past.
School wide positive behavioral supports (SWPBS) and social emotional learning (SEL), which
incorporates approaches that emphasize self-awareness, self-management, social awareness,
relationship skills, and responsible decision making. They build on the connectivity of students
and staff. These two approaches differ in their primary aims—developing systems to manage
student behavior versus developing student assets that foster self-discipline—and often in the
methods used to achieve each aim. These differences are consistent with the distinction
commonly made between teacher-centered and student-centered approaches to learning and
classroom management. With respect to discipline, in teacher centered approaches, the primary
focus is on external school rules and the adult use of behavioral techniques, especially positive
reinforcement and punishment, to manage student behavior. In student-centered approaches, the
primary focus is on developing students’ capacities to regulate their own behavior and in
building caring, engaging, and trusting relationships. Whereas SWPBS programs tend to be
teacher centered, SEL programs are student centered. Still, the two approaches have much in
common: Like the ecological approach, which focuses on instructional engagement, both have
ecological components. In addition, both emphasize the prevention of problem behaviors and the
promotion of behavioral and social competencies; emphasize ―positive ―techniques over punitive
techniques; and recognize the critical role of academic instruction and the participation of
teachers, administrators, students, families, and communities.
The SWPBS Approach to Discipline
SWPBS is a comprehensive and preventive approach to discipline. The primary aim of SWPBS
is to decrease problem behavior in schools and classrooms and to develop integrated systems of
support for students and adults at the school wide, classroom, and individual student (including
family) levels. SWPBS is based on the hypothesis that when faculty and staff members actively
teach, using modeling and role playing, and reward positive behaviors related to compliance with
adult requests, academic effort, and safe behavior, the proportion of students with mild and
serious behavior problems will be reduced and the school’s overall climate will improve.
SWPBS is not a wholly original approach. Multiple branded programs, some of which involve
72
social and emotional learning strategies, describe similar approaches to reducing problem
behavior and increasing positive behavior. SWPBS can be subsumed under the term positive
behavioral supports (PBS), which has its roots in behavioral theory and its applications in
applied behavior analysis, was initially developed to intervene with, and support, students and
adults with significant intellectual disabilities and severe behavior problems. SWPBS procedures
are organized around three main themes: prevention, multi tiered support, and data-based
decision making. Prevention involves defining and teaching a common set of positive behavioral
expectations, acknowledging and rewarding expected behavior, and establishing and using
consistent consequences for problem behavior (including teaching or re-teaching alternative
behaviors).The goal is to establish a positive school and classroom climate in which expectations
for students are predictable, directly taught, consistently acknowledged, and actively monitored.
Suggested support programs for students at risk of antisocial behavior may follow a three-tier
approach, operating at the universal(school wide), selective (for students who are at risk), and
indicated (for students who are the most chronically and intensely at risk) levels. The greater the
student’s need, the more intense and detailed that support should be. Selective and indicated
supports should be based on the principles and procedures of applied behavior analysis to define
behavioral challenges, complete functional behavioral assessments, and design effective and
efficient procedures for correcting patterns of problem behavior in conjunction with student- and
family-centered planning approaches. SWPBS schools also provide regularly scheduled
instructions in desired social behaviors to enable students to acquire the necessary skills for the
desired behavior change, and they offer effective motivational systems to encourage students to
behave appropriately. SWPBS classrooms in SWPBS schools have the same set of common
school expectations posted, and teachers develop classroom-level rules and reinforcement
systems consistent with the school wide plan. In addition, classroom-handled versus
administrator-handled behavioral problems are clearly defined, and data on patterns of problem
behavior are regularly summarized and presented at faculty meetings to support decision making
and practice consistency.
The SEL Approach to Developing Self-Discipline SEL focuses on developing individual
qualities, strengths, and assets related to social, emotional, cognitive, and moral development and
positive mental health. The proximal goals of SEL programs are self-awareness, self-
management, social awareness, relationship skills, and responsible decision making, which, in
terms of discipline, provide a foundation for more positive social behaviors and fewer conduct
problems and improved academic performance. SEL helps develop the social and emotional
capacities that enable students to realize the discipline-related goals of character education,
which include responsible decision making grounded in moral reasoning and the capacity to
exhibit such qualities as respect, resilience, bonding with others, resolving conflicts
appropriately, caring, and self-understanding. In comparison with SWPBS, SEL’s roots are quite
diverse.
Conditions emphasize creating opportunities for skill application and learning and recognition
for successful skill application. The aspects of SEL that relate to self-discipline also draw on
work in developmental psychology and community psychology. When implemented in schools,
nearly all SEL programs share several common features, such as curriculum lessons, either
taught in a packaged program or integrated throughout the existing curriculum, designed to teach
social skills and foster social, emotional, and moral development. Often, SEL programming
73
includes a home–school component to foster generalization of skills taught. Planned
opportunities also are provided for students to apply, practice, and further develop social,
emotional, and moral competencies. These may include service learning, class meetings, and
cooperative learning activities. Another common feature is an authoritative approach to
classroom management and school wide discipline characterized by much greater emphasis on
supportive teacher–student relations and student responsibility than on the use of rewards and
punishment in preventing and correcting behavior problems.
Conclusion This article identified the transactional nature of discipline, the multiple factors that affect
discipline, and the importance of the school wide context. It examined three approaches to
creating a disciplined school environment and suggested how they could be integrated or aligned.
However, other challenges remain, and three are particularly important: collaboration with
families, cultural and linguistic competence and responsiveness, and ways to respond to the
needs of students with substantive mental health needs. Families play a key role in improving
behavior and engagement, but families often are estranged from schools, particularly parents of
children with behavioral problems. Racial and cultural disparities in services and discipline
indicate the need for cultural and linguistic competence and responsiveness. The mental health
needs of some students may require intensive supports, and the aggregate mental health needs of
students in some schools may be so great that, as a group, these students incapacitate their
schools by negatively socializing other students and/or by demoralizing staff or driving adult
behavior in unproductive directions. These schools may need effective mental health services
and internal systems to facilitate appropriate conditions for discipline and learning. These
challenges are often related. Addressing them will likely improve the impact of each approach.
Overall, these challenges may become greater because of the worldwide economic downturn,
which may exacerbate risk factors that are the squeal of stress and poverty and eviscerate safety
nets that buffer these risk factors’ impact. The problems may be compounded if accountability
systems fail to overcome the barriers that teachers and students face in creating productive,
disciplined learning environments.
Contributed by the Discipline committee of GBS, Hubli 2013-14.
74
Mr. Prasad Kulkarni
Faculty Coordinator
Major Indices
Indices Current
Close
Prev.
Close
% Chg
S&P BSE Sensex 21164.52 19379.77 9.21%
CNX Nifty 6299.15 5735.30 9.83%
BSE Sector-wise Indices
Indices Current
Close
Prev.
Close
% Chg
S&P BSE Auto 12074.9 10996.59 9.81%
S&P BSE Bankex 13086.92 10946.19 19.36%
S&P BSE CG 6306.53 5773.02 9.24%
S&P BSE CD 9151.96 7706.52 18.76%
S&P BSE FMCG 6814.17 6838.02 (0.35)%
S&P BSE HC 9609.08 9463.81 1.54%
S&P BSE IT 8477.73 7839.26 8.14%
S&P BSE Metal 9176.11 8371.23 9.61%
S&P BSE Oil & Gas 8936.11 8216.34 8.76%
S&P BSE Power 1604.33 1522.78 5.36%
S&P BSE PSU 5804.19 5446.02 6.58%
S&P BSE Realty 1343.47 1170.33 14.79%
Index Top Three Gainers / Losers
Company Current
Close
Prev.
Close
% Chg
Top Gainers
October 31, 2013 Market
Snapshot
Finance Club Members: Sweta Malage; Nagaraj Bidralli; Arun Sonna; Siddu
Dasar.
Markets ended the October month
positively. The two major Indian
benchmark indices S&P BSE Sensex
and CNX Nifty closed at 21164.52 and
6299.15 respectively for the month.
The said Indices had a gain of
1784.75 points (9.21 %) & 563.85
points (9.83%) respectively in
comparison to their September
month’s close.
Sector-wise, S&P BSE Bankex Index
was the top gainer for the month,
with a gain of 19.36%. Whereas, S&P
BSE FMCG Index was the only loser,
with a loss of 0.35% from its previous
close.
ICICI Bank, L&T, Tata Steel and
Maruti Udyog, were the Sensex-30
Index scrip’s which have gained over
20% from its previous month close.
Cipla, HUL and Coal India, were the
Sensex index scrip’s which ended in
red for the month.
Disclaimer: The information contained
here was gathered from sources deemed
reliable; however, no claim is made as to
accuracy or content. This does not contain
specific recommendations to buy or sell at
particular prices or times.
75
Dr. Bhargav K Revankar Associate Professor
TABLETS AND SMART PHONES COULD BE THE NEXT MARKETING TOOLS; STOPPING AT SPORTS.
A high alert to marketers: The future of marketing is appearing faster than you think... you
are already holding it in your hands. Yes, that's right, the Smartphone or tablet is where all
the action is in sports marketing.
The ubiquity of smartphones and tablets has created a 'second screen', which enables a
sporting audience to consume content in parallel to live TV. However, while TV is still
mostly a passive medium, two way interactions through simultaneous consumption and
contribution are native to the internet. It’s common to have CricInfo open on our second
screen while watching a match, or publicly rejoice or vent on social media for days about a
controversial goal after the football match might have finished.
We are in the early stages of the sporting audience if not migrating its attention to the
second screen then definitely splitting its attention between the live broadcast and the
second screen.
Two things are driving this. Firstly, sport polarizes an audience into partisan tribes. One
either supports Mumbai Indians or Kolkotta Knite Riders , Federer or Nadal , India or
Pakistan. While such partisanship has always existed since the start of sporting
competitions, in the internet age it is easier to aggregate a global or national community
around a tribe with a shared interest and to empower members to amplify their shared
identify. Secondly, sport creates a lot of data (scores, past ground behavior, partnerships,
records etc) and for the first time this data is accessible to fans through their second
screen. This brings them closer to the action. It enhances their experience of immersing
themselves into an event without leaving their home.
One way TV commentary is not appreciated by generation Y, against choosing to engage
with any time data on second screen. This uniqueness creates a more sticky second screen
audience. So how can you take advantage of this trend which is quickly getting bigger?
To start with, recognize that India will soon have some 70 million active smartphone users.
You can know more about each of these users through their location, usage and of course
their tribal affiliation and thus customize your message to them for better targeting
compared to the mass market messaging of the TV era.
76
The experience of second screen usage in developed countries proved that tablet users are
usually more emotionally engaged in the event and therefore can be a more endearing
consumer for your brand if you get your message right. So for the next few years the cost of
brand message to these consumers will be orders of magnitude cheaper than through live
sports on TV.
Now, fans will become loyal to you through your contribution to increasing their
enjoyment of an event that is important to them, and you might never need to push a
planned sales messages.
This brings me to relevance - keep your message relevant to the brand and the event - you
don't have to capitalize on every trending topic. Many thought it was inappropriate for an
exclusive sport to exploit the occasion for customer engagement on the sensitive topic of
fight for social justice. By contrast, Oreo did a great job with its "you can still dunk in the
dark" tweet during this year's awesome Bowl black out.
Finally, build your internal dashboard to keep track of progress. Not to get into the TRP
debate, but TV analytics are stuck in the 20 easier to both track and measure a campaign's
ROI even at a granular level. There's a reason why TWITTER and FACEBOOK are buying
social TV chatter companies to help brands stay on top of engagement levels on the second
screen.
To conclude, we can get a real time pulse on how your brand is being embraced and can
course correct in a nimble way even in the middle of a tournament.
Happy gadget world.
77
Mr. Prasad Kulkarni
Faculty Coordinator
Market Snapshot
Major Indices
Indices Current
Close Prev. Close
% Chg
S&P BSE Sensex 20791.93 21164.52 (1.76)% CNX Nifty 6176.10 6299.15 (1.95)%
BSE Sector-wise Indices
Indices Current
Close Prev. Close
% Chg
S&P BSE Auto 12312.76 12074.90 2.04%
S&P BSE Bankex 12730.30 13086.92 (2.73)%
S&P BSE CG 5745.19 6306.53 (8.90)%
S&P BSE CD 9816.81 9151.96 7.26%
S&P BSE FMCG 6562.03 6814.17 (3.70)%
S&P BSE HC 9500.86 9609.08 (1.13)%
S&P BSE IT 8414.25 8477.73 (0.75)%
S&P BSE Metal 9410.91 9176.11 2.56%
S&P BSE Oil & Gas 8650.68 8936.11 (3.19)%
S&P BSE Power 1631.74 1604.33 1.71%
S&P BSE PSU 5809.31 5804.19 0.09%
S&P BSE Realty 1355.92 1343.47 0.93%
Index Top Three Gainers / Losers
Company Current
Close Prev. Close
% Chg
Top Gainers Tata Steel 400.85 334.40 19.87% BHEL 156.05 140.95 10.71% JSPL 257.9 240.05 7.44%
Top Losers Bharti Airtel 327.20 364.65 (10.27)% Sesa Goa 183.00 201.90 (9.36)% Bajaj Auto 1974.75 2129.00 (7.25)%
Markets ended in red for the month of
November. The two major Indian
benchmark indices S&P BSE Sensex and
CNX Nifty closed at 20791.93 and 6176.10
respectively for the month. The said
Indices had a loss of 375.59 points
(1.76%) & 123.05 points (1.95%)
respectively in comparison to their
previous month close.
Sector-wise, S&P BSE Capital Goods Index
was the top gainer for the month, with a
gain of 7.26%. Whereas, S&P BSE
Consumer Durables Index was the top
loser, with a loss of 8.90% from its
previous close.
Tata Steel, BHEL and JSPL, were the top
three Sensex-30 Index scrip’s which have
ended positively for the month.
Bharti Airtel, Sesa Goa and Bajaj Auto,
were top three Sensex-30 index scrip’s
which ended in red for the month.
Disclaimer: The information contained here was
gathered from sources deemed reliable; however, no
claim is made as to accuracy or content. This is an
informatory report and does not contain specific
recommendations to buy or sell at particular prices
or times.
Finance Club Members: Sweta Malage; Nagaraj Bidralli; Arun Sonna; Siddu Dasar.
78
Mr. Mahesh Bendigeri
Asst Professor
Application of Costing to Indigenous Business Unit in Hubli City
*Prof. Mahesh Bendigeri,**Mr. Satish Halannavar,***Mr. Santosh Nargund
An attempt has been made by students of Sem II of 2012-14 batch to align classroom
teaching into practical world. It is first of its find to bridge the gap between academic
learning with pratical knowledge by taking up mini project and trying to apply the concept
of cost sheet to local business units.
Mr. Satish Halannavar and Mr. Santosh Nargund of Sem II class have identified a Tailoring
shop for the purpose of this study. The name of Tailoring shop is Manjunath Tailors.
Brief Profile of Manjunath Tailors:
It is a sole proprietorship concern, started in the year 1983 by Mr. Manjunath. Initially he
started with Single Sewing machine. Because of hardwork and good customer relation, the
business improved and today the work force size has increased to 6 people. Mr. Manjunath
started this career at the age of 12, wherein initially he worked as a helper, after 5 years he
started with his own shop with initial investment of Rs. 2000. He has done his education
upto 4th Standard. Now he is famous tailor in Hubli.
Cost Sheet:
Cost sheet is a statement, which shows various components of total cost of a
product/service. It classifies and analyses the components of cost of a product. It is a
statement which shows per unit cost in addition to Total Cost. Selling price is ascertained
with the help of cost sheet. The details of total cost presented in the form of a statement is
termed as Cost sheet.
It is interesting to know in tailoring industry, how tailors ascertain the cost of stitching a
shirt or trousers. Most of us feel that the cost of stitching a shirt or trouser depend on some
rough estimate or based on competitor price for stitching. But after conducting this mini
project it was found that even tailor apply the concept of cost sheet in ascertaining the cost
of stitching the shirt or trouser.
Data collection and Analysis
Following is the information collected from Mr. Manjunath Tailor with respect to stitching
of trousers on annual basis. This is based on no. of trousers he had stitched during the year
2011-12. Even though he has not maintained formal system of accounting. Yet the
information provided by him is taken as basis for preparation of cost sheet.
79
Cost Sheet for Stitching Trouser
1440 Trouser Stitched in the Year 2012
Particulars Amount Total Cost Per
Trouser
Direct Materials 67680 47
Pocketing Cloth 28800
Hooks, Button, Chain and Thread 24480
Canvas 14400
Direct Wages 172800 120
Direct Expenses - -
Prime Cost 240480 167
Factory Overhead 13160 9.14
Machine Repairs 2000
Current Bill 6000
Rent of Shop 3500
Depreciation on Scissor, Measuring
Tapes, Scales
1480
Chalk Pieces 180
Works Cost 253640 176.14
Administative Overhead
Receipt & Bill Book 2160 1.5
Cost of Production 255800 177.64
Selling & Distrubution Overhead
Plastic Bag for Packing 3000 2.08
Total Cost 258800 179.72
Profit 245200 170.28
Amt charges for Stitching per
Trousers
504000 350
Analysis:
From the analysis of Cost sheet it is found that total cost incurred for stitching 1440
trousers was Rs. 258800, and cost per trouser comes to Rs. 179.72 rounded off to Rs. 180.
But the tailor charges Rs. 350 for stitching per trousers. And this accounts to Rs. 170 profit
per trouser.
80
Conclusion:
From this study it is found that we can apply the concept of cost sheet to indigenous
business unit and ascertain the probable cost of manufacturing a given product/ service.
We conclude that small business unit can also make huge amount of profit if cost are
properly accounted for, at the time of manufacturing a product/service.
81
Mr. Prasad Kulkarni Faculty Coordinator Market Snapshot
S&P BSE Sensex ended the month at
21170.68 with a gain of 1.82% on monthly
basis. S&P BSE Mid-Cap and S&P BSE
Small-Cap indices registered a gain of
6.01% and 7.40% respectively for the
month.
Sensex has given a return of 8.98% for the
year ended 2013. Meanwhile, the Mid-cap
and Small-Cap indices ended the year with
a loss of 5.73% and 11.23% respectively.
S&P BSE Sensex (21170.68)
BSE Sectoral Indices Performance in the Month
Among BSE Sectoral Indices, S&P BSE IT Index was the top gainer for the month, with a gain of
7.93%. Whereas, S&P BSE Auto Index was the top loser, with a loss of 0.51% from its previous
close.
Top Sensex Gainers in the Month
Company % Chg
(M-o-M)
Wipro 18.71%
Tata Power 14.91%
BHEL 13.07%
Top Sensex Losers in the Month
Company % Chg
(M-o-M)
NTPC (7.16)%
Tata Motors (5.57)%
HUL (3.95)%
Disclaimer: The information contained here was gathered from sources deemed reliable; however, no claim is
made as to accuracy or content. This is an informatory report and does not contain specific recommendations to
buy or sell at particular prices or times.
82
Mr. Mahesh Bendigeri
Asst Professor CASE 2:
Application of Costing to Indigenous Business Unit in Hubli City
A case study of Digital Photo Shop
*Prof. Mahesh Bendigeri **Mr.Santosh Banni ***Mr. Kashappagouda
An attempt has been made by students of Sem II of 2012-14 batch to align classroom
teaching into practical world. It is first of its find to bridge the gap between academic
learning with pratical knowledge by taking up mini project and trying to apply the concept
of cost sheet to local business units.
Mr. Santosh Banni and Mr. Kashappagouda of Sem II class had identified Digital Photo
Shop for the purpose of this study. The name of this shop is Shivanand Digital Photos &
Videos, Bhairidevarakopp, Hubli.
Brief Profile of Shivanand Digital Photos & Videos:
It is a sole proprietorship concern, started in the year 14th Nov 2011 by Mr. Jagadish Pujar.
It is located in Bhairidevarakoppa, Hubli. The initial investment was Rs. 100000, in addition
to camera, video camera and 2 computers. Mr. Jagadish is an SSLC passout. Before he start
up this venture he had some initial training in his uncle shop and later on got an idea of
setting up his own business. He has two people working under him as his assistant.
Purpose of the Study:
The main purpose of this study is to understand the costing model applied in the digital
photo shop and the method adopted in ascertain the cost per photo print. Most of us feel
that the cost of printing the photo depend on some rough estimate or based on competitor
price printing. But after conducting this mini project it was found that even digital photo
shop business people will apply rough estimate of concept of cost sheet in ascertaining the
cost of printing the photo.
Cost Sheet:
Cost sheet is a statement, which shows various components of total cost of a
product/service. It classifies and analyses the components of cost of a product. It is a
statement which shows per unit cost in addition to Total Cost. Selling price is ascertained
with the help of cost sheet. The details of total cost presented in the form of a statement is
termed as Cost sheet.
83
Data collection and Analysis
Following is the information collected from owner of Shivanand Digital Photos with
respect to component of cost sheet. The information is collected for only one month time.
Based on this the analysis was done to determine the most appropriate way of ascertain
the cost per print. Even though he has not maintained formal system of accounting. Yet the
information provided by him is taken as basis for preparation of cost sheet.
Cost Sheet for Printing Digital Photo.
4000 copies in a month.
Particulars Amount Total Cost per print
Direct Materials 3750 0.93
Cartridges 1200
Memory card 1250
Photo card sheet 1250
Direct Wages
Direct Expenses - -
Prime Cost 3750 0.93
Factory Overhead 5600 1.40
Salary of Two assistant 2500
Machine repairs 500
Current Bill 600
Rent of shop 1500
Other Expenses 500
Works Cost 9350 2.33
Administative Overhead 350 0.08
Receipt & Bill Book 200
Stationery 150
Cost of Production 9700 2.41
Selling & Distrubution Overhead 200 0.05
Plastic Bag for Packing 50
Travelling expense 150
Total Cost 9900 2.46
Profit 10100 2.54
Sales 20000 5.00
Amt charges for printing per photo copy
84
Analysis:
From the analysis of Cost sheet it is found that total cost incurred for printing 4000 copies
is Rs. 9900, were as total revenue from sales would be Rs. 20000, considering Rs. 5 as
selling price per printing copy. Profit per photo is Rs. 2.54. This shows that business like
digital photo shop can also make reasonable profit by working on cost structure.
Conclusion:
From this study it is found that we can apply the concept of cost sheet to indigenous
business unit and ascertain the probable cost of a given product/ service. We conclude that
small business unit can also make huge amount of profit if cost are properly accounted for.
85
Mr. Prasad Kulkarni Faculty Coordinator
Finance Club
Market Snapshot
S&P BSE Sensex after registering an intra-
month high of 21409.66 on Jan 23, 2014
corrected sharply and registered an intra-
month low of 20343.78 on Jan 30, 2014
before closing the month at 20513.85, a
drop of 3.1% from its December close.
S&P BSE Mid-Cap and S&P BSE Small-Cap
indices registered a loss of 5.93% and
4.39% respectively for the month.
S&P BSE Sensex (20513.85)
BSE Sectoral Indices Performance in the Month
Among BSE Sectoral Indices, S&P BSE IT Index was the top gainer for the month, with a gain of
4.35%. Whereas, S&P BSE Realty Index was the top loser, with a loss of 15.47% from its
previous close.
Top Sensex Gainers in the Month
Company % Chg
(M-o-M)
Infosys 6.72%
Gail 4.60%
Wipro 4.02%
Top Sensex Losers in the Month
Company % Chg
(M-o-M)
Tata Power (18.15)%
Tata Steel (16.21)%
SBI (13.58)%
Disclaimer: The information contained here was gathered from sources deemed reliable; however, no claim is
made as to accuracy or content. This is an informatory report and does not contain specific recommendations to
buy or sell at particular prices or times.
86
Mr. Mahesh Bendigeri
Asst Professor Case 3:
Application of Costing to Indigenous Business Unit in Hubli City
A case study of Malatesh Student Mess
*Prof. Mahesh Bendigeri **Mr. Naveen Angadi ***Mr. Gurudatta Amate
An attempt has been made by students of Sem II of 2012-14 batch to align classroom
teaching into practical world. It is first of its find to bridge the gap between academic
learning with pratical knowledge by taking up mini project and trying to apply the concept
of cost sheet to local business units.
Mr. Naveen Angadi and Mr. Gurudatta Amate of Sem II class had selected Malatesh
Student Mess for the purpose of the study. It is located in Dharwad.
Brief Profile of Malatesh Student Mess:
It is a sole proprietorship concern, started on 16th Feb 2008 by Mr. Hanumanthagowda
Gowdar. . The mess is located in Gandhi Nagar, Dharwad. Mr. Hanumanthagowda is a BA
graduate and has 4 years of experience in this field. He started the mess with the initial
investment of Rs. 200000. He took a premises on rental basis and invested the capital on
purchase of utensils, tables and chairs, fan, grinding machine, wet grinder, Television, Gas
stove, Cylinder etc.
Purpose of the Study:
The main purpose of this study is to understand the costing model applied in the food
industry and the method adopted in ascertain the cost per plate of meals. Ascertainment of
cost per meal is most challenging job as the components that entire in preparing the food,
there prices keep on fluctuating. Maintaining the quality and price per meals is most
important. Further it is felt that cost per meal is determined by either some rough estimate
or based on competitor pricing. But after having conducted this study, it is found that even
the costing technique can be applied to determine the cost per meal.
Cost Sheet:
Cost sheet is a statement, which shows various components of total cost of a
product/service. It classifies and analyses the components of cost of a product. It is a
statement which shows per unit cost in addition to Total Cost. Selling price is ascertained
87
with the help of cost sheet. The details of total cost presented in the form of a statement is
termed as Cost sheet.
Data collection and Analysis
Following is the information collected from owner of Malatesh Students Mess with respect
to component of cost sheet. The information is collected for a period of one day cost
incurred for operating the mess. Based on this the analysis was done to determine the most
appropriate way of ascertain the cost per meal. The information collected here are based
on the oral interaction done with the owner and the prices mentioned are the prices
prevailing during the month of Dec 2012, hence there may be slight variation in the
presentation of facts.
Cost Sheet of Preparation of One Plate Meal
150 plates per day.
Particulars Amount Total Cost per print
Direct Materials 2240 14.93
Rice (12kg @ Rs. 45 per kg) 540
Millet (10kg @ Rs. 24 per kg) 240
Jawar (10kg @ 25per kg) 250
Oil (2.5kg @ 80per kg) 200
Bringal (10kg @ 40per kg) 400
Capcicum(10kg @ 25 per kg) 250
Moongdal(6kg@ 60 per kg) 360
Direct Wages (4members @ 100 per day)
400 400 2.67
Direct Expenses - -
Prime Cost 2640 17.6
Factory Overhead 1.40
Indirect Materials 605
Masala 50
Coconut (10 qty @ Rs. 10 each) 100
Corinder 20
Tomato (7kg@ Rs. 15 per kg) 105
Ginger & Garlic 20
Salt 10
Chilli Powder, pickle and chatni 240
88
Chilli 100
Milk 100
Gas & Power 433
Water bill 17
Grinding 50
Works Cost 3885 25.9
Administative Overhead
Rent (per day is calculated based on monthly rent)
165
Cost of Production 4050 27.00
Selling & Distrubution Overhead
Total Cost 4050 27.00
Profit 3450 23.00
Sales (150 plates @ Rs. 50 per plate of meals)
7500 50
Cost per plate of meal
Analysis:
From the analysis of Cost sheet it is found that total cost incurred for preparing 150 plates
of meals is Rs. 4050, were as the total revenue from sales of 150 meals is Rs. 7500.
Considering the Rate per plate of meals as Rs. 50/- the operating profit per plate comes to
Rs. 23 and the total profit Rs. 3450 per day.
Since mess run on montly food coupon system and hence considering 30 working days and
assuming the price of materials doesn’t vary, the total cost of one month comes to Rs.
121500 and the revenue comes to Rs. 225000. The overall operating profit per month
would be Rs. 103500
Conclusion:
From this study it is found that we can apply the concept of cost sheet to indigenous
business unit and ascertain the probable cost of a given product/ service. We conclude that
small business unit can also make huge amount of profit if cost are properly accounted for.
Snap of Menu on a given day:
89
Mr. Prasad Kulkarni Faculty Coordinator
Finance Club Market Snapshot
S&P BSE Sensex ended the February
month positively. The index closed at the
high around 21120.12, a gain of 2.96%
from its January close.
S&P BSE Mid-Cap and S&P BSE Small-Cap
indices closed positively for the month
with a gain of 3.05% and 2.9%
respectively.
S&P BSE Sensex (21120.12)
BSE Sectoral Indices Performance in the Month
Among BSE Sectoral Indices, S&P BSE Capital goods Index was the top gainer for the month,
with a gain of 9.37%. Whereas, S&P BSE Metal Index was the top loser, with a loss of 5.36%
from its previous close.
Top Sensex Gainers in the Month
Company
% Chg
(M-o-M)
Tata Motors 19.21%
L & T 12.47%
Dr Reddys 11.30%
Top Sensex Losers in the Month
Company % Chg
(M-o-M)
NTPC (10.92)%
Bharti Airtel (8.77)%
Cipla (6.40)%
Disclaimer: The information contained here was gathered from sources deemed reliable; however, no claim is
made as to accuracy or content. This is an informatory report and does not contain specific recommendations to
buy or sell at particular prices or times.
90
Mr. Mahesh Bendigeri
Asst Professor Case 4:
Application of Costing to Indigenous Business Unit in Hubli City
A case study of Happy Cone Ice Cream Manufacturer
*Prof. Mahesh Bendigeri **Ms. Pooja Kamath ***Ms. Preeti Supe
Introduction:
Ice-creams of many varieties, flavours and in different forms (cones, cups, slices, bulk
packing, candies, etc) are served round the year and demand is going up year after year.
Possibly the most popular mode of serving is in cones as it is neat & clean, easy to store and
there is no disposal need. With continuous increase in sale of ice-creams, demand for cones
is increasing. It is a mass consumption item. Ice-cream cones are prepared from wheat &
corn flour and they are eaten along with the icecream. Pre-determined quantity of ice-
cream is automatically filled in each cone. Cones are not only convenient but there is no
residual waste as well. They are of different colours and flavours. This is a very common
product and can be produced all over the country. Nearness to urban market should be the
main guiding factor.
Students Background:
Learning is fun when theory is put into practice. Students get practical knowledge by
working on live cases. In this regard a team of two students as a part of their academic
requirement were assigned the job of preparation of cost sheet of local vendor. The
students were informed to select their own firm for the study. Accordingly the students
have selected Happy Ice Cream Cone Manufacturing Industry for the study.
Ms. Pooja Kamath and Ms. Preeti Supe of Sem II class of the batch 2013-15 had personally
visited the Happy ice cream cone manufacturer for their study. Through their interaction
and field visit and the data they have collected. They case study has been developed.
Brief Profile of Happy Ice Cream Cone Manufacturer:
It is a sole trading concern started by Mr. Dinakar V K. It is located in Kamaapur, Dharwad.
It was started with an initial investment of Rs. 5000. Mr. Dinakar is SSLC passout. Initially
there were only two employees, but later on due to his hardwork and dedication the
business was expanded an presently there are 8 employees working under him. The firm
manufactures many variety of ice cream, but for the purpose of study. Only the data related
with manufacturing of ice cream cone is collected.
91
Objective of the Study:
To determine the cost of manufacturing per ice cream cone
To determine the basis of allocating common overhead
To determine the profit per cone.
Purpose of the Study:
The main purpose of this study is to understand the costing model applied in the ice cream
industry and the method adopted in ascertain the cost per unit. Ascertainment of cost per
ice cream cone is most challenging job the ice cream cone are not sold on per unit bases
from the point of manufacture to the retailer. They are sold in a packet of 10 cones. But yet
based on the no. of cones that are manufactured with the use of basic raw materials and
other ingredients. It is possible to know the cost per cone ice cream.
Cost Sheet:
Cost sheet is a statement, which shows various components of total cost of a
product/service. It classifies and analyses the components of cost of a product. It is a
statement which shows per unit cost in addition to Total Cost. Selling price is ascertained
with the help of cost sheet. The details of total cost presented in the form of a statement is
termed as Cost sheet.
Data collection and Analysis
Following is the information collected from owner of Happy Ice Cream with respect to
component of cost sheet. The information is collected for 5000 cone ice cream
manufactured in a month. Based on this the analysis was done to determine the most
appropriate way of ascertain the cost per cone. The information collected here are based
on the oral interaction done with the owner.
Analysis and Findings:
From the analysis of Cost sheet it is found that total cost manufacturing 5000 cone
ice cream is Rs. 113500, where as the sales revenue from it is Rs. 150000 per month.
Total profit for the month is Rs. 36500.
From the point of Cost per unit, the cost per unit of manufacturing the cone ice
cream is Rs. 22.70. whereas the profit per unit is Rs. 7.30 and accordingly the selling
price is Rs. 30 per cone ice cream.
From the cost sheet it is also found that the major cost of manufacturing the ice
cream goes into raw material cost. Since taste of ice cream is most essential
92
component which cannot be compromised, due to this reason the cost of raw
material may be more.
Some cost like labor cost has been allocated on the basis of time spent in
manufacturing the cone ice cream. As the labor also manufacture other variety of ice
cream, so their labor cost is allocated accordingly.
Depreciation on cold storage room is allocated on monthly basis.
Conclusion:
From this study it is found that we can apply the concept of cost sheet to indigenous
business unit and ascertain the probable cost of a given product/ service. We conclude that
small business unit can also make huge amount of profit if cost are properly accounted for.
93
Cost Sheet of Manufacturing of Cone ICE Cream
5000 cone ice cream in a month.
Particulars Amount Cost Per
cone ice
cream
Total
Direct Materials 80150
Wheat (10quintal @ 2500) 25000 5
Wrapper Biscuit 10000 2
Dry Fruits 7500 1.5
Milk 15000 3
Flavors 1250 0.25
Sugar 10000 2
Cone 9000 1.8
Lid 1000 0.2
Packing Box 1400 0.28
Direct Wages (6labour @ 2500each) 7500 1.5 7500
Direct Expenses 6250 1.25 6250
Prime Cost 18.78 93900
Factory Overhead 10850
Factory lighting 5000 1
Dep. On cold room 850 0.17
Fuel 5000 1
Works Cost 20.95 104750
Administative Overhead
Accountant salary 2000 0.4 2000
Cost of Production 21.35 106750
Selling & Distrubution Overhead 6750
Delivery Vehicle exp 4750 0.95
Salesman salary 2000 0.4
Total Cost 22.7 113500
Profit 7.3 36500
Sales 30 150000
Cost per cone ice cream 22.7
94
Field visit Video available on YouTube click on this : http://youtu.be/D8FzuGWlubE
Reference:
Project report submitted by Ms. Pooja K and Ms. Preeti Supe on 17th feb 2014.
http://mpstateagro.nic.in/Project%20Reports%20pdf/ICE%20CREAM%20CONES.pdf
95
Mr. Prasad Kulkarni Faculty Coordinator
Finance Club
Market Snapshot
S&P BSE Sensex ended the March month
on a positive note. The index closed at the
high around 22386.27, a gain of 5.99%
from its previous month’s close.
S&P BSE Mid-Cap and S&P BSE Small-Cap
indices registered a gain of 8.96% and
9.73% respectively for the month.
S&P BSE Sensex (22386.27)
BSE Sectoral Indices Performance in the Month
Among BSE Sectoral Indices, S&P BSE Realty Index was the top gainer for the month, with a gain
of 22.01%. Whereas, S&P BSE IT Index was the top loser for the month, with a loss of 10.24%
from its previous close.
Top Sensex Gainers in the Month
Company % Chg
(M-o-M)
Hindalco 34.82%
SBI 25.24%
Maruti Suzuki 24.28%
Top Sensex Losers in the Month
Company % Chg
(M-o-M)
Infosys (14.17)%
Dr. Reddy (11.74)%
Sun Pharma (10.79)%
Disclaimer: The information contained here was gathered from sources deemed reliable; however, no claim is
made as to accuracy or content. This is an informatory report and does not contain specific recommendations to buy
or sell at particular prices or times.
96
Mr. Mahesh Bendigeri
Asst Professor Case 5: Application of Costing to Indigenous Business Unit in Hubli City
A case study of Morab Mahila Graha Udhyoga
*Prof. Mahesh Bendigeri **Ms. Kruthika R Megeri ***Ms. Nandini K Anand
Introduction:
Jolada rotti is a specialty North Karnataka unleavened Indian bread made out of jowar
(Sorghum). The name literally translates into sorghum bread. Jolada rotti is part of the
staple diet of most of the districts of North Karnataka, where it is eaten with pulse curries
such as Jhunka, enne gai or with assorted chutnies.
Jollad Rotti is eaten with the following curries (Pallya): Stuffed bell pepper, stuffed brinjal
(yengai), Bijapur style Brinjal (Tumbagayi) and Jawari Pundi Pallya, hesar kaalu, jhunkad
vadi and any fresh salads. Chutneys that go well with jolad rotti include Shenga Hindi (a
kind of peanut chutney with garlic), and aradidda khara. Jollad rotti can also be eaten with
hot jhunka or pitla, known as jhunka bhakri or pitla bhakri; this is a famous combination in
Belgaum and Maharashtra.
Students Background:
Learning is fun when theory is put into practice. Students get practical knowledge by
working on live cases. In this regard a team of two students as a part of their academic
requirement were given the task of application of costing to small scale industry. The
students were informed to select their own firm for the study. Accordingly the students
have selected Morab Mahila Graha Udhyoga, Dharwad.
Ms. Kruthika Megeri and Ms. Nandini K Anand of Sem II class of the batch 2013-15 had
personally visited the Morab Mahila Graha Udhyoga situated in Dharwad for their study.
The students through interaction with the owner collected the information with respect to
manufacturing of Jowar Roti.
Brief Profile of Morab Mahila Graha Udhyoga, Dharwad:
Morab Mahila Graha Udhyoga was established on 8th Dec 2009 by Two women vendors
Ms. Ratna M Morab and Mrs. Gangava M Morab with a group of four womens. It is a small
business unit involved in making of Jowar Rotties and Chapathies. It is located in Mahatma
Basaveshwar Nagar, Dharwad. The initial investment was Rs. 25000 in addition to some
small instruments. The objectives of this business unit was to provide quality products to
customers which helps for successful of the business. Presently there are five members
97
working in this business unit. They supply roti to hotels, Daba, Savaji Kanavalli and Mess. In
addition to this the undertake order during marriage and festival season.
The main items available in this unit are:
Jowar Roti *Chapathies *Lemon Pickle *Mango Pickle
Red chilli paste *Ginger and Garlic paste *Different types of chattnies
Objective of the Study:
To determine the cost of manufacturing per Jowar roti/Chapati
To determine the basis of allocating common overhead
To determine the profit per Roti/chapati
Purpose of the Study:
The main purpose of this study is the application of costing technique for home made
industry. From cost point of view, it look very easy to ascertain the cost of Jowar
Roti/Chapati. So an attempt has been made by the students to know how the cost is
ascertained for those item which we consume every day.
Cost Sheet:
Cost sheet is a statement, which shows various components of total cost of a
product/service. It classifies and analyses the components of cost of a product. It is a
statement which shows per unit cost in addition to Total Cost. Selling price is ascertained
with the help of cost sheet. The details of total cost presented in the form of a statement is
termed as Cost sheet.
Data collection and Analysis
Following is the information collected from owner of Morab Mahila Graha Udhyoga,
Dharwad with respect to component of cost sheet. The information is collected for 18000
Jowar Roti manufactured in a month. Based on this the analysis was done to determine the
most appropriate way of ascertain the cost per Jowar Roti. The information collected here
are based on the oral interaction done with the owner.
Analysis and Findings:
From the analysis it is found that the total cost for preparing 18000 Jowar Roti is
Rs. 29880, of this the major cost being the labor cost which account for Rs. 15000
per month for 5 workers.
Total cost per Jowar Roti/Chapati is Rs. 1.66
Selling price per Jowar Roti/Chapati is Rs. 3
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Profit per Roti /Chapati is Rs. 1.34, which come to Rs. 24120 from sale of 18000 roti
per month.
Total Revenue generated from sale is Rs. 54000. ie. Rs. 3 per roti/chapatti x 18000
roti/chappati.
On an average 600 roti/chapatti are prepared and sold per day.
Conclusion:
From this study it is found that we can apply the concept of cost sheet to indigenous
business unit and ascertain the probable cost of a given product/ service. We conclude that
small business unit can also make huge amount of profit if cost are properly accounted for.
Cost Sheet of Manufacturing of Jowar Roti/Chapati
18000 Jowar Roti/chappati in a month.
Particulars Total Cost Per Jowar Roti/Chapati
Direct Material
Jowar 60kg @ Rs. 25 per kg 1500 0.08
Rice 5 kg @ Rs. 40 per kg 200 0.01
Wheat 350kg @ Rs. 24 per kg 8400 0.47
Direct Wages
5 workers @ Rs. 3000 per month 15000 0.83
Direct Expenses
Floor mill charges 210 0.01
Prime Cost 25310 1.41
Factory Overhead
Gas Charges 920 0.05
Works Cost 26230 1.46
Administrative Overhead
Shop Rent 1500 0.08
Bill Book and Stationery 150 0.01
Cost of Production 27880 1.55
Selling and Distribution Overhead
Plastic bag and paper for packing 2000 0.11
Total cost 29880 1.66
Profit 24120 1.34
Sales 18000 roti @ Rs. 3 each 54000 3.00
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Field visit Video available on YouTube click on this link: http://youtu.be/snRLJhChtvk
Field Visit Snaps
Reference: Project report submitted by Ms. Kruthika Megeri and Ms. Nandini K Anand on
17th feb 2014.
http://en.wikipedia.org/wiki/Jolada_rotti
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Mr. Prasad Kulkarni Faculty Coordinator
Finance Club
Market Snapshot
S&P BSE Sensex traded range-bound for the
April month. The index closed flat at the
22417.80, a gain of 0.14% from its previous
month’s close.
S&P BSE Mid-Cap and S&P BSE Small-Cap
indices registered a gain of 3.40% and
5.91% respectively for the month. Since
March the Mid-Cap and Small-Cap indices
have been outperforming the Sensex.
S&P BSE Sensex (22417.80)
BSE Sectoral Indices Performance in the Month
Among BSE Sectoral Indices, S&P BSE Health Care Index was the top gainer for the month, with a
gain of 6.68%. Whereas, S&P BSE Realty Index was the top loser for the month, with a loss of
4.88% from its previous close.
Top Sensex Gainers in the Month
Company % Chg
(M-o-M)
Sun Pharma 10.15%
M&M 9.33%
SBI 8.37%
Top Sensex Losers in the Month
Company % Chg
(M-o-M)
BHEL (8.16)%
Tata Power (7.96)%
Bajaj Auto (7.93)%
Disclaimer: The information contained here was gathered from sources deemed reliable; however, no claim is made
as to accuracy or content. This is an informatory report and does not contain specific recommendations to buy or sell at
particular prices or times.
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Mr. Mahesh Bendigeri
Asst Professor Case 6:
Application of Costing to Indigenous Business Unit in Hubli City
A case study of KVS Chips,Hubli
*Prof. Mahesh Bendigeri **Ms. Karthika.S.V ***Mr. Vijayakumar Mogali
Introduction:
India is one of the largest producers of potato. Besides being used as a daily food item in
various
Vegetable preparations, potato today increasingly finds use in the form of chips or wafers
as snacks food. The potato chips and wafers are popular processed food items that give
considerable value addition to potatoes. The main consumers of potato chips and wafers
are families especially in urban and semi-urban areas. Besides, hotels, restaurants,
canteens, army establishments require potato chips in significant quantities. The leading
brands are Lays, Binnies, Uncle chips, Ruffles, Bingos. These are priced at around Rs 20.00
per pack of 90 gm i.e. around Rs 220/- per kg. It should be possible for tiny units in small
urban areas to sell potato chips at around Rs 170/- per kg. and this would enable them
penetrate in the market. With this background the present study is undertaken to
understand the costing model in ascertainment of cost per packet of potato chips,
manufactured tiny industries with few labors.
Students Background:
Learning is fun when theory is put into practice. Students get practical knowledge by
working on live cases. In this regard a team of two students as a part of their academic
requirement were given the task of application of costing to small scale industry. The
students were informed to select their own firm for the study. Accordingly the students
have selected Morab Mahila Graha Udhyoga, Dharwad.
Ms. Karthika.S.V and Mr. Vijayakumar.Mogali of Sem II class of the batch 2013-15 had
personally visited the KVS chips factory situated in Hubli for their study. The students
through interaction with the owner collected the information with respect to preparation
of Potato chips.
Brief Profile of KVS Chips :
It is a sole proprietorship concern. It was started by Mr. Samikkannu.V in the year 1995 in
Bangalore and later it was shifted to Hubli in the year 2000. It is located in Bhavaninagar,
Hubli. The initial investment was Rs.50000. Mr. Samikkannu.V is an SSLC passout. Before
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he start up this business he was working in a Chips company in Bangalore and later he
started his own business in the year 1995. At present he has two labour under him.
Objective of the Study:
To determine the cost of preparing potato chips
To understand the process involved in preparing the potato chips
To determine the cost per packet of potato chips
Purpose of the Study:
The main purpose of the study is to understand the application of costing model to Potato
chips Industry and to understand to ascertain the cost per packet. In large scale industry
ascertainment of cost per packet may be easier job, with the use of sophisticated softwares,
but in home made chips industry it is difficult to ascertain. Most of the time it may be based
on cost plus profit model of ascertain the price of chips packet. By conducting this project
we would make an attempt in ascertain the cost per chips packet and suggest the owner
with respect to margin he is earning on each packet. .
Cost Sheet:
Cost sheet is a statement, which shows various components of total cost of a
product/service. It classifies and analyses the components of cost of a product. It is a
statement which shows per unit cost in addition to Total Cost. Selling price is ascertained
with the help of cost sheet. The details of total cost presented in the form of a statement is
termed as Cost sheet.
Data collection and Analysis
The data is collected from owner of K.V.S Chips company with respect to manufacturing of
potato chips. The information is collected only for the output of 1000 chips packets. Based
on this the analysis was done to determine the most appropriate way of ascertaining the
cost per chips packet. The information provided by him is taken as basis for preparation of
cost sheet.
Analysis and Findings:
It is found that the total cost of manufacturing 1000 packets of chips is Rs.
3856
Major cost being the raw material(potato) cost which is 70% of the total cost
of manufacturing 1000 packets.
The margin of profit per packet is Rs. 1.14, which is 23% on selling price and
29% on cost price.
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Since it is labor intensive work, the total cost of production is more compare
to price of branded chips packet.
Profit per day from sale of 1000 chips is Rs. 1140
Since these are unbranded chips but the selling price is equivalent to the
branded chips of Rs. 5 each packet.
Conclusion:
From this study it is found that we can apply the concept of cost sheet to indigenous
business unit and ascertain the probable cost of a given product/ service. We conclude that
small business unit can also make huge amount of profit if cost are properly accounted for.
Cost Sheet of Preparing Potato Chips @ KVS,Hubli.
1000 chips packets per day
Particulars Total
cost per
packet Direct Material 2760 2.76
Potato 1860
Palm Oil 900
Direct Wages 166 0.17
2 labors @ 2000 each per month , per day it is Rs. 166 for 2 labors
Direct Expenses 0
Prime Cost 2926 2.926
Factory Overhead 480 0.48
current bill 50
wood powder 360
Salt 10
Depreciation (weighing machine) 60
Works Cost 3406 3.406
Administrative Overhead 0 0
Cost of Production 3406 3.406
Selling and Distribution Overhead 450 0.45
Auto charges 100
Plastic Cover 350
Total cost 3856 3.856
Profit 1144 1.14
Sales 1000 packets @ Rs. 5 each 5000 5.00
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Field Visit Snaps
Reference:
Project report submitted by Ms. Karthika.S.V and Mr. Vijayakumar.Mogali on 17th feb 2014.
http://smallb.in/sites/default/files/knowledge_base/potato_chips.pdf
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STUDENT WRITE UP’S
A JOURNEY OF FLORIST WITH FLOWERS
INDIAN WOMEN AMIDST THE CHANGING TIMES
THE REAL ESSENCE OF CUSTOMER SATISFACTION
MY INCREDIBLE INDIA
FRIENDSHIP…..
MR. INCREDIBLE - ARVIND KEJRIWAL
THE RELIGION OF THE HEART
RAJEEV SAMANT – A VOYAGE FROM SILICON VALLEY TO NASHIK VALLEY
MALAYSIA- A CELESTIAL GLIMPSE OF ASIA
FRIENDSHIP AND LOYALTY
WOMAN
“AN UNTAPPED INDIA’S RURAL MARKET”.
KALEIDOSCOPE
A SCHOOL WITH DIFFERENCE- KALKERI SANGEET VIDYALAYA
A QUICK FACT GUIDE ON INDIAN PREMIER LEAGUE
LEADER REFORMS SOCIETY
LEADERSHIP
JOURNEY OF MBA
106
SAVITA PATIL MBA III SEM
A Journey of Florist with Flowers- Savita Shiggaon
Not so long ago people in small cities like Hubli hesitated to buy bouquets
to gift their relatives and loved ones. The general mentality was that for the
same price a durable gift could be purchased which would be "worth the
money." However, times are changing and so is the attitude of people
towards gifting flowers. For the past couple of years, people in Hubli prefer
to say it with flowers. Be it a birthday wish or compliments on a wedding
anniversary etc.
This change has been brought by Savita Shiggaon from 1993. It was she who pioneered the
world of florists. She brought the florist concept into reality, to the twin city. Very few
people took up this hobby as a profession. Savita Shiggaon is one among them. She started
her small business in 1993, it was the time when buying flowers for money was very rare.
In fact she has introduced this concept in Hubli.
An evening with Savita Shiggaon started with a series of questions and an interaction. I
would like to share it with you all the way.
1. Tell me about your business
Savita Shiggaon: I used to grow flowers in my garden. It was my hobby. I did B.Sc in botany
and then I did my M.Sc. I had collected gladiolus bulbs during my B.Sc, I cross pollinated
them to grow different color flowers, the color combination that emerged was really good. I
started using them to decorate my home. I got suggestions from my family and friends
saying “why don’t you use them for making bouquets?” At that time, Naveen Hotel was
coming up. I approached them. They asked me to supply bouquets for the inauguration. I
complied as requested. After that I began getting orders from them regularly, but I was
growing flowers which were confined only to the rainy season, so I went to Bangalore and
explored a bit of the flower market there. Later, I got a supplier in Bangalore who could
supply me with all season flowers. Naveen Hotel continued to provide me with orders from
1993. To date I supply them flowers even though Naveen Hotel has changed to The
Gateway Hotel. This is how Fragrance Florist started.
2. What initial challenges did you have to face?
Savita Shiggaon: When I started my small business, it was a time when people thought a lot
about buying flowers. That was challenging for me because this whole concept was new to
me and even to the people. Gradually people started accepting the concept. Initially I
worked from home. My family supported me all the time. Whatever resources I had I made
use of them. Whenever I had to make bouquets etc my dining table became my work table,
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and when the task was done, it became my dining table again. Day by day my customers
base increased. I began getting orders early in the morning and even late at nights. This
was the time when I thought to myself; yes, it’s high time that I come up with a new
commercial outlet of my own.
3. What drives you to work every day?
Savita Shiggaon: It’s my hobby, which has turned out to be my profession. I love doing it. It
is my dedication that drives me to work every day with a new hope.
4. What’s the best advice you have received in business that you wish to pass on
to our students?
Savita Shiggaon: I have not received any kind of suggestion or advice in business because
there was no one to guide me. It was completely my new concept. I started giving
customized service to my clients, according to their wish. As and when the requirements of
customers increased, we evolved. My customers provided broad ideas because they always
came up with innovative ideas. Each one of them was an experiment and we grew along
with it.
5. Which was a turning point for you in your business?
Savita Shiggaon: I was working as a part time lecturer at two places. Each of them paid me
Rs.600 per month, making a total of Rs 1200/- a month. I had to take a strong decision
since my son and I had to survive on it, and this was not possible with Rs.1200/- per
month. I had to take this firm decision, with the belief to be successful. I did not want to
keep one leg in the teaching profession and the other in the business of a florist. I therefore
choose to be a florist as my full time profession since in involves more creativity and I could
explore my creative talent more in this field. I am happy with the decision I have made.
6. What had been the most effective marketing initiatives or programs you have
used to promote your business?
Savita Shiggaon: I never advertised about my business. People who saw my work, enquired
and contacted me. From 1993 to 1999 there were no florists at all in Hubli other than me.
After that many others came in this field. I don’t consider them to be my competitors nor do
I consider them to be a threat to my business. On the contrary, I am urged to improve my
service and by doing so, I have been evolving day by day to be more and more successful in
satisfying my clients.
7. What one thing have you learned as a small business owner that has served
you well over the years?
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Savita Shiggaon: One thing is Quality, Time Management and goodwill with customers. I
never compromise with the Quality. A person who does not value time and quality will
eventually lose his value.
8. What plans do you have for the future?
Savita Shiggaon: Flower are business for me. However I do not want to continue, this
business for the rest of my life. Selling is not only the goal of my life. I need to retire some
day. I shall rub my business till such time I am able to save enough money to fulfill my
retirement plan.
9. Would you like to write any book?
Savita Shiggaon: Definitely not. There are plenty of books available. People have patience to
read them. I am more interested in reading for myself and evolving myself to the core.
10. What three things would you advise aspiring women entrepreneurs?
Savita Shiggaon: Definitely hard work and perseverance. If you have these two qualities
you will definitely be successful. Work hard and leave everything to God. He will take care
of you.
Flowers are considered to be signifying an important event in an individual's life. Flowers
are presented as gifts in a bevy of occasions like weddings, births, funerals anniversaries
and other such events. Even psychologists agree to the fact that flowers do have a positive
impact on human emotions. Whatever the case may be, a flower delights us with its fragile
beauty besides being a symbol of love and affection. Flowers as gifts of love are as
expressive and as eloquent as words, if not more. In fact, where words fall short and fail to
express some deep sentiments, flowers convey them more beautifully.
Flowers are truly a gift to us all, not just for the fact that they make wonderful gifts to
friends or loved ones, but that they are beautiful and fascinating examples of the powerful
effect that nature has on all humans. Flowers can affect our moods, and delight our senses.
They have the power to evoke images and youth, beauty and happiness, and they are
enduring symbols of the renewal of life. Fresh flower and arrangements can be an
expression of your thoughts and feelings for these reasons and many more.
With this short article, I would like to sincerely thank Savita Shiggaon for getting the florist
concept to our reach us two decades ago and for being an inspiring women to the budding
entrepreneurs.
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Vinuta Pratapan MBA III SEM
INDIAN WOMEN AMIDST THE CHANGING TIMES
Recent status of women:
Women are important in our society. Every woman has her own job or duty in this modern
society. The role of women in society has been greatly overlooked in the last few decades
but now it is coming to a more positive perspective. In the early days women were seen
only as wives who were intended to cook, clean, and take care of the kids. They were not
allowed to vote while men took care of having jobs and paying any bills.
Until the second half of the 20th century, women in most societies were denied some of the
legal and political rights. Although women in much of the world have gained significant
legal rights, many people believe that women still do not have equality with men. This is
evident at home, at their workplace, and in society in general. Society has always associated
money with power; the person bringing home the money had the power. The traditional
role of man was to work and make money, which would be used by all in the household.
The traditional role of the woman was to stay at home, take care of the children, clean the
house, and cook. The man often made the final decision on all household matters because
he had the money. Changes in the family began when women wanted more from life.
Women do not have the same position as men, though much progress has been made in the
society to bring women to a stage where they have equal rights, equal pay, and equal
independence but still it is not achieved. Though it may seem that women have a great deal
of freedom and independence, the overall condition of women in the world today is not as
it should be. Still the bird flies with only one wing as the other is hampered and not fully
functional. Throughout the last 100-300 years the changes that women have seen and been
affected by have been phenomenal. Women have gained a lot of ground in politics, the
work force, and even more power within their own households.
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Women as leaders:
There was a time in history when women were unable to voice their opinion in politics
being unable to cast a vote or run for office, and now in modern time there are more than
one woman running in the presidential campaign. The work force is filled with powerful
women who lead as executives for large companies like Indra Nooyi CEO of Pepsi, or
Speaker of the House Nancy Peolosi, these women are in powerful positions that were
never filled by women long time ago. Besides the bigger more noticeable changes that have
widely affected the world, there has been a subtle change of the role women play in the
household. Overtime women have gone from being the “housewife”, or the primary
homemakers and caretakers of the children while men earn the money. Now women and
men can both be the bread winners, the stereotypical role place on women is slowly
dissolving and both spouse/parents are sharing the responsibilities that come with the
house and family.
Women have come a long way over time and have carved a new path for the women to
come. While the word “feminist” generally brings upon negative attention, it is the feminist
of the world, those who are for women’s rights, whom are creating an opportunity filled
future for all females to come. Men and women will continue to endure different treatment
regardless of what day and age, or even socialization they’ve been brought up in. Before
the equality of men and women was non-existent, and now it is a work in progress, the
future for women is looking up.
Laws for Women:
Since days women are being used as a toy by some of the culprits in the society. There are
so many criminal acts which have happened and are happening till this hour. Some of the
crimes are sexual harassment, immoral trafficking, harassment for dowry, sex test, forced
abortion, rape, domestic violence and many unimaginable acts.
To safeguard women & to keep their rights in place, a set of laws have been framed in
order to safeguard & protect women. The same laws have been enhanced to generate
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justice in favor of women & help them to overcome such vulnerable acts happening against
them.
With the help of Advocate Nirmanik, I was able to up bring certain norms, rules & laws for
the betterment & protection of women. Some of them are:
Dowry Prohibition Act
Prevention of Immoral Trafficking
Domestic violence Act
Prohibition of child marriage Act
The Medical Termination of Pregnancy Act
The Muslim Women (Protection of rights on Divorce Act)
Prohibition of Sex Selection Act
He also added that Death Penalty for Sexual Harassment is the new one in the basket of
laws helping women get justice if not benefits in social aspects. He also said that the Central
government has established a Fast Track Court which would help the victims get justice
sooner than compared to other judgments given. But in some parts of the country it is not
warmly welcomed due to lack of conduct & personnel to take forward the proceedings and
happenings of such a set up.
Thanks to the court of law that such laws have been designed. But what is the use of such
laws if they are not spelt & followed in the right manner? A bitter truth is that such
questions remain unanswered. So why not we the people change such myths and make
India & the world at large a better and beautiful place to live in.
Conclusion:
In my opinion, we are all humans. We are all equals in rights. We all have the same origins
and we’ve all evolved the same way, so we all have the same abilities. And it’s up to us to
decide which ones are more important, which ones we want to use and which ones we
should work on. It doesn’t matter if you’re a man or a woman; you’re going to do it the very
112
same way. So, as a conclusion, woman is as important for society as man is. There’s no
difference at all.
The dignity of women is of prime importance. Since ancient times such dignity has been
invaded numerous times. A nation is not judged not only on the basis of its political
freedom but upon the degree of respect for its women. Women’s empowerment not only
means economic power but also upholding the status of women. Reforming the laws
effectively would go a long way in removing tears and ushering in a new dawn.
There have been so many efforts put by so many people and institutions on a larger scale to
protect, safeguard and respect women, so let us all contribute to the same cause.
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Ms.Shruti Thakkar MBA III SEM
THE REAL ESSENCE OF CUSTOMER SATISFACTION
Consumer Satisfaction is the degree of satisfaction gained by customer after utilizing a product / service. It is a self-reported measure of how much customers ‘like' a company and how happy they are with the goods purchased or services obtained from the company. Customer satisfaction
should be given the top priority as, it helps in building loyalty of the customers which will help in assured sales, profits and finally achieving the goals of the company.
It is the key performance indicator within the company. In a competitive market place where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy. Therefore it is essential for businesses to effectively manage customer satisfaction. To be able to do this, firms need reliable and representative measures of satisfaction. KNOWING THE KING : As the saying goes.... CUSTOMER IS THE KING, understanding customers is critical job. With changing scenario, customers preferences are changing and they are shifting from one product to other, one brand to other, and so on ….In such a scenario , to understand customers, what customers are doing and what they’re saying, companies need to examine the customers interactions with their products and services through a different lens and discover where these are falling short. Customers needs should be recognized and the Companies should be able to match the products with the demand thereby. Tracking actual customer behaviors and experiences across retail, online centers provide powerful insights into the root cause of issues like poor satisfaction. INSIGHTS : To be proactive, companies must gain insights into their customers that reach far beyond survey data. Here, a comprehensive view of the customer experience from beginning to end with the opportunity to drill down to understand specific interactions becomes extremely valuable. By identifying repeated patterns, complaints and areas for improvement, companies can focus on and remove the greatest obstacles to the consumer. “The single most important thing to remember about any enterprise is that there are no results inside its walls. The result of a business is a satisfied customer." - Peter Drucker. This quote made me think on Sutaria Auto Center – Automobile Dealers (Mahindra Cars), where I had done my Summer Implant Project. The project included, interviewing Sales Manager and the inputs which I received from the manager were : “Striving hard for achieving Customer Satisfaction by giving them the best
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service , Work for team progress and provide Low maintenance costs to the customers, and so on….” Once the customers are satisfied, they will also be loyal towards the company and its products. The arena of customer satisfaction is changing these days. Some companies give it, utmost priority and other’s a little less priority. Here are some of the companies which have shown a greater degree of Customer Satisfaction : 1. Cork Airport Ranked First For Customer Satisfaction In Global Passenger Survey.(October 2013) 2. Maruti udyog ranks highest in customer satisfaction for automotivedealer service, according to the j.d. power asia pacific 2001 india customer satisfaction index study. 3 Suzuki motorcycle ranked highest in customer satisfaction. 4. RPG, Airtel ahead in customer satisfaction (2004). 5. The customer satisfaction index (CSI) for the city's Lohegaon airport (Pune) has been put at 81 per cent by a New Delhi-based independent consulting agency, Spectrum Planning (2008). Companies like, The Delhi Metro Rail Corporation (DMRC) is planning a feedback survey of commuters as part of its "customer satisfaction week. The Best and Worst - FORBES Examining customer satisfaction by industry, a recent survey revealed the top three industries are:
Real Estate: 96% IT Services & Consultancy: 95% Healthcare: 94% The bottom three are: Retail & Wholesale: 82% Social Media: 78% Entertainment & Arts: 77%
Here, it can be interpreted that majority of the companies consider customer satisfaction as their first priority. Real estate, IT, consulting services and Health Care industries give most preference to Customer Satisfaction. Companies have the opportunity to understand customer behavior and improve satisfaction rates. This leads to greater customer retention and company growth so that companies can rely on the strongest marketing engine that exists: the customer.
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Mr.Hanumgouda MBA III SEM
MY INCREDIBLE INDIA
“Sare Jahan Se Accha” uttered Rakesh Sharma (India’s first man in space) when the then
prime minister Smt. Indira Gandhi posed him a question as to how India looked from the
outer space.
India !! a country with its most diverse culture, rich heritage, spiritual destination, sports,
business acumen is moving at a faster pace. Mark Twain once said: "So far as I am able to
judge, nothing has been left undone, either by man or nature, to make India the most
extraordinary country that the sun visits on his rounds. Nothing seems to have been
forgotten, nothing overlooked."
When I was given this job of writing an article, the buzz around in the campus was about
Galacto and the theme was about India being an incredible nation, and as I was always
having an immense belongingness to my nation, it was easier for me to connect my article
to India. The opportunity fell into my lap when the article writing and India (through
Galacto) which is something I am always proud to talk both were to be combined.
So l chose to showcase my patriotism with this article, let us know India in order to grow as
a powerful nation in the coming days.
India is known as the land of Gods. In every soil particles there is peace and devotion. From
olden days we believed that the Gods lived on this earth. India as we come from Tretayuga
God Shiva has lived here. In Dwaparyuga Krishna has guided the world. We can see so
many mythological stories were written by Gods for the betterment of the mankind.
Vedas, Upanishads, Mahabharata, Bhagavad-Gita and Ramayana these are the main sources
that can drive the human beings towards the Moksha which can be achieved after death.
These all will help the humans to improve their lifestyle and help the mankind to move in a
right direction. All these bring forth the soul of Indianism.
From the ancient days as we take from the origin of the Indus valley civilization. The
civilization of India was among the great three old civilizations in the world. It is the most
age old and broader lived civilization (1000 km2 area, from 2500BC-1500BC).The people
were knowledgeable and led the systematic lifestyle. That was identified by the research
with the way the houses were built during this civilization, by bricks, metal materials, and
the drainage system. To me, they represent the richness and greatness of my incredible
India.
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After the civilization India continued its charm as the history comes alive when we
remember the kings and queens who once ruled the Indian Territory. Raja Harishchandra,
Ashoka, Shivaji, Ranapratap Sinha, Shree Krishna Devaraya, Tippu Sultan, Jhansi Rani,
Keladi Channamma, Kittur Rani and Belavadi Mallamma so many great conquerors who
reigned supreme over these lands and left behind a legacy of their own.
Then came an era of ‘India under British Raj’, with the British government assuming direct
control over Indian affairs following the Rebellion of 1857, the political trajectory of the
sub-continent changed. The men and women of India fought to release their motherland
from the hands of the British’s Raj, beginning with Mangal Pande, Tilak, Lala Lajapat Roy,
Gandhi, Nehru, Subash Chandra Bhose, Sarvarkar, Bhagat Singh, Chandrashekar Azad and
Sardar Vallabhai Patel so on remembered with admiration for their valiant fight in freeing
India and today are synonymous with patriotism. This I believe is India one against the
outside forces and showing remarkable power.
So many disagreeable social norms were followed by the society like untouchability, child
marriage, Sati, no girl child education and widows were prohibited from the social
functions these were stopped by the great social thinkers like Raja Ram Mohan Roy, Swami
Vivekananda, Parama Hamsa, Basaveswar, Purandar, Madva, Kanak. They brought forth a
social revolution and facilitated the betterment of the society with their efforts. Girl
education and women empowerment soon took its roots and opened a new chapter in
India’s new life.
Long way after the independence, India's economic policies were seen breaking new
grounds; They were the first large-scale test of the modern economy to show its existence
to the rapid changing global environment. With the onset of reforms to liberalize the Indian
economy in July of 1991, a new chapter has dawned for India and her billion plus
population. This period of economic transition has had a tremendous impact on the overall
economic development of almost all major sectors of the economy, these made India an
attraction among the global forum for the investment.
The country has never been far behind in the field of science, innovation and technology,
the innate ability of our scientists to perform creatively in science came to be backed with
an institutional setup and strong state support after the country’s independence in 1947.
Since then, the Government of India has spared no effort to establish a modern science and
technology infrastructure in the country. It is among the top five countries which launches
the satellites in the outer space. India has launched its first mission to Mars on 5/11/2013
which is a giant leap forward for the space exploration missions. There are plenty of
notable men and women who have been noble prize awardees and how one can forget to
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mention here about India’s greatest contribution, India gave ZERO to the world without
that there is no mathematics.
India is culturally diversified and very much unique in its bonding, relationship, race, caste;
including all kinds of religion sects, races, languages, food system, festivals etc…but we all
live together and celebrate in each other’s uniqueness.
The people of India are warm and welcoming, always believing in the policy that guests
should be treated like how God would be. It also has different kind of dance cultures and
different type of music instruments, great dancers and great musicians as well as all type of
artists. Bollywood film industry is performing equal to all other movie industries in the
world. All of this makes India incredible.
Geographically India is the 7th largest country in the world. It has beauteous green forests,
a varied variety of flora and fauna, and has many rivers flowing through its fertile lands.
The Himalayas adorn India like a majestic crown
Finally India teaches the mankind that about the power of the love through the strong
relationship which bonds the people forever. India ! words would never stop for my
country, I am proud to write it one last time on this article, that my country India is
incredible.
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Mr. Avinash Shetty
Student
Friendship…..
“A single soul dwelling in two bodies”
It was on a Tuesday afternoon while after submitting my finance assignment when my
faculty Miss Diana Hombal called me to her cabin and gave me a task of writing an article
for GBS focus, as usual the first reply was ‘no’, but then took up this task and started to
write. After a lot of puzzle in my mind and heart finally a topic flashed to me ‘Friendship’.
Friendship is a treasure and it means lot to me. I really tried my best to stir up the inner
human in me. So let me start…
The first thing that flashes to me when I hear this beautiful ‘ten letter’ word is
“Blessings”. A blessing that has been bestowed by the lord in everyone’s life. A good friend
is more than any blessing in this world and I am blessed with real friends. Vivid memories
of laughter, adventures, and long talks where we share our dreams and fears are sprinkled
generously throughout my memory. As a highly relational person, friendships and
community make me into the fullest version of myself.
When the world seems to turn upside down, when all our life seems to be totally
ruined – the only person we can rely upon during these tough times and the only shoulder
we can cry on without any uneasiness is our Friend. I got used to believe that friendship is
an everlasting phenomenon and it is truly forever. I stick to the opinion, that true
friendship is never-ending. Life is unpredictable and we never know what may happen
tomorrow.
A lot of people go through life with only a few friends. It seems that some have less
than that. They have no one on whom they can call in good times or bad. There is no one
with whom to bounce ideas around, or to talk about deep and troubling subjects. They have
no one to call in times of need or difficulty. They are at the mercy of life, standing alone.
Other section of people seems to have a multitude of friends. Wherever they go, people
know them, and like to be around them. Any problems which occurs to them, they know
exactly the person with whom to discuss the topics of inquiry and debate. Life is full of
entertaining and invigorating relationships because it is full of friends.
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Emily Dickinson rightly said "My friends are my estate." Friend is the channel through
whom great emotional, spiritual, and sometimes even physical blessings flow. Friends can
cheer us when we’re sorrowful or depressed. They can challenge us when we allow
ourselves to get beyond our reasonable boundaries and motivate us when we’re ready to
give in, and they can provide for us when life falls apart. They are there when we want
someone with whom to share life’s pleasant and memorable moments.
We often just want them around to have a good time, to laugh, to act silly, to enjoy some
mutually liked activity. Many people think friends are just who you talk to in school or who
you walk with to classes. But to me friends are people you love like they are family. I
believe that a best friend is someone who hugs you when your brother runs away and your
family doesn’t understand you.
Friendship is noble. Friendship is divine. A true friend is really a gift of God. There are
instances of men sacrificing their lives for their friends. So, everyone should know how to
choose a friend and how to honor friendship. If we wish that our friends should be true to
us, then we must be true to our friends.
In how many ways have friends enriched our lives and made us feel loved, accepted,
respected and cared for? Probably, too many to list, and the list grows daily and words fall
short to describe about friendship.
I would fail in my duties if I don’t thank Diana mam for having trust in me and giving me
this opportunity in portraying my thoughts in the form of paper. Thoughts may vary from
person to person but for me ‘Friendship’ is a priceless tag and I am fortunate to have
wonderful caring friends.
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Shweta Mahindrakar SEM IV, GBS Hubli
Mr. Incredible - Arvind Kejriwal
After a long thought, I felt that there can be one best topic to pen down my thoughts and its
about the man in current news spread like wildfire, this is about the Man who showed the
power of Mango people ( AAm AAdmi ) None other than The Incredible Insurgent – Mr
Arvind Kejriwal`
Hi readers,
I am Shweta Mahindrakar, I will be taking you through my thoughts about leadership , the
power , courage and inspiration of a man who is a true inspiration.
Arvind Kejriwal, the 42-year-old Haryana-born activist, the 7th chief minister of Delhi since
28 December 2013 succeeding Sheila Dixit in the 2013 Delhi Legislative Assembly election
by a margin of 25,864 votes, and the ‘ONE’ who is determined to tackle corruption and help
change the way India is governed.
He is well-known for his role in drafting the proposed Jan Lokpal Bill and his efforts to
bring and implement the Right to Information (RTI) Act at grassroots level.
Mr.Kejriwal has got his desired (CM's) post , Aam Aadmi Party-led Delhi government on
Tuesday cleared a 50% cut in electricity tariffs, delivering on yet another poll promise a
day after it announced metered consumers will get 20 kilolitres water every month free of
cost. The decision to subsidize power tariff, which will involve a cash outgo of Rs. 61 crore
in the next three months, was announced by chief minister Mr. Kejriwal after a meeting of
the cabinet.
I feel like there is an emergency now for Indians. India is being divided and sold in pieces.
Every citizen knows what happens to the country and to the people. Everywhere
corruption is rooted to the core, including among political parties and even the small
transactions we go through our daily life. Someone has to come and save India, I hope it
should be Mr.Arvindji. I am not linked to any political party, I am the most common
management grad, the small voice of a young Indian, just being a common man, and carry
this opinion that the current ongoing political corruption should be eradicated.
Mr. Kejriwal is been doing something really interesting (like silencing the BJP and
Congress) or are they ashamed of what could have been done. Congratulations to AAP for
fulfilling one more promise that they made to the public. People from other parts of the
country are also waiting similar decisions from their respective CMs. Mr. Kejriwal delivered
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what he promised, otherwise it's very seldom for the politicians to act like this. He gave
Delhiites, something great to rejoice in this New Year.
We usually sit on the couch in front of TV, laptops, and think what could have been a better
option or the better way to achieve it, and that’s exactly what we do - we think &
understand the situation, nothing beyond it; but Mr. Kejriwal took the lead. He is the one
who have self oath to set a system, for a better tomorrow!
On the contrary, though we like AAP it does not mean that we have to endorse everything
what they do. Let us assume that it is a trial and error basis.
And I being a Aam Adami am happy for the grand success of Aam Admi in Delhi, but few
things that keep me anxious are –Mr. Kejriwal are you going to subsidize everything? Are
you going to give everything for free and take the easy way out? Or are you going to find a
way through which you can fulfill the promises without making the government bankrupt?
And without knowing the financial impact, any major decision taken like this just it is
political decision without any base like any government does. Re.1/- per KG rice and 30 KG
per family per month, it’s in every state, Karnataka too has such policy. It’s like Kill the
snake and feed to eagle? And why did AK became the CM with the support of congress (it’s
so called biggest rival).
I would have been happy if he has provided lower tariffs on water and electricity as a result
of savings by reducing corruption. We have to realize that water is costly to produce and
giving out free water is unsustainable in the long run. It should be subsidized but not free.
He should concentrate on power theft also which is quite high in national capital. This will
also reduce some burden from power companies.
Coming from a middle class family, I would not allow my father’s or my hard earned money
to fund some lazy people’s electricity and water bill for fulfilling another ambitious social
agenda. I will oppose whatever way possible.
This matter has to be taken seriously by Mr. Kejriwal and not make any announcement in
excitement. As he is the wonderful person and wishes to see India to be corruption free, he
can do much more better changes in the coming days.
I also carry another smaller view which is understandably true for a young citizen of India.
Why only Delhi? I too am the citizen of India. Are other states different from Delhi? Delhi is
one of biggest city in India with average per capita income much higher than most of Indian
cities. Why free water and subsidized electricity to only the people of Delhi? Actually, We
at pan India or rural India need development; and without dispute all development
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depends upon money and its(money) corruption free and efficient usage. So in a sense is
Mr. Kejriwal looking very short term for his own publicity so that he can gain politically in
case of elections? Well the answer for all my questions is in the very future, and soon going
to be examined by the eyes of a nation that has been tormented with corruption for a very
long time. And as Dalai Lama says, ‘Justice entails a requirement to act when we become
aware of injustice’, and the eyes of the nation have seen corruption and all that an Indian
layman wants is development and now slowly beginning to be seen in the form of a
common man named Mr. Kejriwal.
Nevertheless all Indians have crossed their fingers that Mr.Kejriwal can take India to new
height of development, progress, end corruption, give jobs to unemployed, end poverty,
increase power generation, agriculture production etc - The dream of every true citizen of
India
If I get a chance to meet him or contact him I would like to say, kindly take a pause, think
twice and go little bit slow. Do not be in a hurry to commit, and it is always good if you have
taken necessary care. Improvement in the system is very much required, and we are
confident you Mr. Kejriwal will do it, but just a caution that it would not lead to deeper
financial impact. At the same time, AAP must also concentrate on the next elections and a
lot of homework for it, is very important.
He is the man who can change the way Indian politics work and as he truly admits, ‘yes we
are doing politics but for the people’ Mistakes would happen in the course but Mr. Kejriwal
is one such person who will accept public opinion and will make improvements and he is
truly my icon.
We want Him to succeed. We hope he becomes PM of India because that gives all of us who
– WATCH, LISTEN AND FORGET, something to believe in and WORK or LEAD. Keep going.
Hindustan is with you. Jai ho AAP ki
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Mr.Ruben Stanley SEM II, GBS Hubli
The Religion of the Heart
t the heart of all religions is the religion of the heart. Cutting across customs
and creeds, beneath all rites and rituals lie certain universal and eternal
principles. At the centre of all religions, where it matters most, the rules
remain the same.
These principles are applied and understood by one and all. Recognizing them
does not require lengthy study or abstruse knowledge. Their validity is obvious to
anyone who cares to think deeply and to examine human needs and behavior. Quite
simply, they are part of human consciousness conscience. Wrong upbringing or ill
treatment may suppress them, but they cannot be erased, existing as they do, deep in
human hearts.
According to me four major principles, it may be said, underlie any system of
ethical thought. They are Honesty, Fairness, Service and Encouragement. Let us take a
closer look at each of them.
Honesty has been described as the best policy. Undoubtedly it is so, but reducing
it to mere policy is to devalue its worth. It is true that if one is honest in word and action
it is often rewarded and reciprocated, but there other enduring satisfactions that flow
from it. It is the best shield against fears and worries. It also blesses one with peace of
mind.
Even children, it is seen, have a keen sense of fairness. They immediately know it
when justice and fair play are denied. This may even go deep enough to affect their
outlook on life and their relationship with others. A proper sense of fairness allows you
to rise above differences of gender, community and race. It is what brings harmony into
life.
Almost all of us have to work in order to survive, but does working hard amount
to service? Not unless it is carried out with certain higher purposes in mind. It is of
course laudable to work for one’s own needs and comforts, but it turns into service only
when we go beyond personal satisfaction, rising above egocentricity and uniting with
A
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and serving others. Those who are service-minded will strive to consider the well being
of others and also the betterment of the world.
We come finally to the concept of Encouragement or the building up of a
nurturing environment. A beautiful story concerning John Ruskin, well-known writer
and art critic, puts this principle into clear perspective. He stood one evening watching
a lamp-lighter who went, torch in hand, from one post to another. Patiently and with
care, he cleaned and then lit the lamps, one after the other. Going from post to post, he
proceeded down the street.
His receding figure became more and more dim, but he left behind him a whole
line of lights burning brightly. Ruskin gazed at him thoughtfully and they exclaimed,
‘There, that is what I mean by a man of God. You can trace his course by the light he
leaves behind, burning and dispelling darkness. It is our job to keep the lights burning!’
Above all the four principles inculcate and practice only one set of thing in your life to
attain the spirituality of heart and that’s………..
‘W I S D O M’
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Aparna Joshi SEM IV, GBS Hubli
RAJEEV SAMANT – A VOYAGE FROM SILICON VALLEY TO NASHIK VALLEY
History of wine in India:
Since the very inception Indians had the native familiarity with Wine. This becomes
apparent with the artifacts found at the sites of Harappan Civilization. During ancient times
wine was often referred to as Somarasa; soma is mentioned in Vedic scriptures as well.
Also the reference of Drakshasava is found in ayurvedic texts which was basically a
delicious digestive preparation made from ripened red grapes, cinnamon, cardamom,
nagkesara, vidanga, tejpatra, pippali, and black pepper and contained natural alcohol.
Drinking has always remained a social taboo and therefore no culture of social drinking
could ever develop in India- except for medicinal purposes. India has predominantly
remained a non- drinking country. Now it is high time to revive the notion of social
drinking and responsible drinking habit with proper regulatory affairs of the state.
Since almost a thousand years or so, wine is being made in India.The European travellers
brought wine to the courts of the Mughal emperors Akbar, Jehangir and Shah Jehan. Royal
vineyards enabled the emperors to have a taste of red (Kandhari) and white wines (Bhokri,
Fakdi, Sahebi etc.) that were produced for the royal fervor.
The next important contribution was made by the Portuguese settlers who not only
improved the wine they found in the 16th century when they came to Goa but also
introduced a new variety of wine for the Indian sub-continent: Vindaloo.
The reference of the famous Persians wine, Shiraz, which was often sent to the Moguls in
India, and later to the British, is often made.
Since 1612, wine began becoming more and more familiar throughout India due to the
British influence. As cost of shipping wine to India was very high, the British planted
vineyards, in Surat, and also in Kashmir. The popularity was picking up; a phylloxera
epidemic destroyed all the vines in India.
And eventually after a long pause of several years it was revived yet again in 1982 by
Shyamrao Chowgule of Chateau Indage.
Today, in the 21st century, Wine is seen as a sophisticated drink and in fact considered
being healthier than liquor. Wine has travelled a long way through time and the occasion is
ripe for claiming the position it deserves.
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Rajeev Samant
Rajeev Samant, Founder and CEO of Sula Vineyards, was born
and raised in Mumbai, India. After attending Cathedral School,
Rajeev gained admission to California’s prestigious Stanford
University, from where he graduated with a bachelor’s degree in
economics and also completed a master’s degree in engineering
management. After Stanford, he worked for two years at Oracle
Corporation in Silicon Valley, where he had the distinction of
being the youngest manager in Oracle’s Finance Division,
managing the Compensation group. In 1993 Rajeev decided he’d
had enough of the corporate world and quit his job.
After backpacking around the world for a year, Rajeev returned to India where, along with
volunteering for leading NGO Concern India, he started farming mangoes at his family’s 20-
acre plot in Nasik, and then tried his hand at various crops like roses, teakwood and grapes.
Realising that Nasik had potential as a wine region, Rajeev established Sula Vineyards,
Nasik’s first winery, in 1999. It was a pioneering effort and today Nasik is considered
India’s wine capital – with 40 out of India’s 65 wineries. Sula Vineyards is today globally
renowned as India’s premier quality wine producer, and Rajeev was the first to introduce
varietals such as Sauvignon Blanc, Chenin Blanc, Zinfandel and Riesling to India.
In 2002, Sula was the first Indian winery to be the subject of a feature in Wine Spectator,
the world’s leading wine magazine. Rajeev has subsequently been featured in the global
media including Time, Newsweek, CNN, BBC, Bloomberg and many others as the man who
has introduced wine to India. Starting with a sale of 50,000 bottles in the first year, Sula is
today India’s largest wine producer, with a production of 6 million bottles. Sula Vineyards
is also a leader in sustainable winemaking, and has created direct and indirect employment
opportunities for thousands of rural youths.
Sula Vineyards’ import arm, Sula Selections is today one of the leading importers of wines
and spirits into India, representing brands such as Rémy Cointreau, William Grant & Sons,
Hardys and Ruffino.
Sula Vineyards & Nashik:
Situated 180 km northeast of Mumbai, Nashik is India’s largest grape-growing region, but
had traditionally never been used to grow wine grapes. A little research quickly showed
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that the Nashik climate was not only perfect for wine grapes, but was also on par with
winegrowing regions in Spain, California, and Australia. His determination doubled and
Rajeev returned to California in search of a winemaker. In Sonoma County he found Kerry
Damskey, an eminent Californian winemaker, who enthusiastically agreed to help start a
winery on Rajeev’s 30 acre family estate.
In 1997, the duo took the revolutionary step of planting French Sauvignon Blanc and
Californian Chenin Blanc, varieties that had never before been planted in India. The first
Sula wines, released in 2000, were widely acclaimed as India’s best white wines.
Since its inception, Sula has rapidly established itself as India’s Leading Premium Wine
Producer, helping spark a wine revolution that has seen consumption grow at 25%
annually and several new wineries come up in the Nashik area. In November 2002, Wine
Spectator - the world’s No.1 wine magazine - did a five-page feature on Sula, a proud first
for an Indian winery.
A second winery with three times the capacity of the first was completed in late 2004 to
keep up with demand, and a third million litre winery started operations in 2006. Sula has
expanded from the original 30 acre family estate to about 1,800 acres (owned and
contracted) under plantation, both in Nashik as well as in nearby Dindori, India’s upcoming
wine region. Varietals planted include Cabernet Sauvignon, Shiraz, Zinfandel and Merlot
along with Chenin Blanc, Sauvignon Blanc, Viognier and Riesling. In addition to having a
wide distribution network within India, Sula also exports its wines internationally, as well
as importing and distributing wines from leading producers worldwide. In 2005, Sula
proudly launched its first reserve wine, the Dindori Reserve Shiraz, as well as India’s first
dessert wine, the Late Harvest Chenin Blanc.
The winery and vineyards are open to the public for educational tours, and the beautiful
Tasting Room invites visitors to enjoy their favourite Sula wines amidst spectacular views
of the vineyards and surrounding lakes and hills. The nearby Sula amphitheatre is an
impressive location for events and social gatherings and is available for bookings. Visitors
can now spend a few nights in paradise at BEYOND, Sula’s new exclusive accommodation
on the vineyards with a beautiful lake view.
Firmly committed to remaining at the forefront of Indian wines, Sula continues to
experiment with new varietals, engage in sustainable agriculture, support the local rural
economy, and, of course, make wines of outstanding quality and superb value.
Future
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"Fifteen years behind China" is where Samant puts the current development of the Indian
wine market. Sula now releases two wines over the 1,000 rupee threshold ($18), a first for
the country's producers. (Samant helped work to eliminate the excise tax rule.) You can
now get a license to open a wine bar in two weeks. Tariffs on EU wine imports are being
bargained down, which will open the door for a blue-chip trade. Soon, the country will have
its first official appellation.
Of course, the reasons for this growth in the Indian wine world are manifold, but to Samant,
a big one sticks out: Women. In the older generation, a lady does not take alcohol. Even
among the younger set, a whiskey-drinking woman is not, perhaps, one to meet the
parents. But now there's a fine-wine culture, where a glass of Riesling is hardly the coarse
hooch of never-do-wells. As India's hip wine culture grows, more and more drinkers are
finding sophistication, not shame, in uncorking a bottle.
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MALAYSIA- A CELESTIAL GLIMPSE OF ASIA
It’s been such a beautiful journey. Got a life time of memoirs, nothing
less than what I anticipated from the “truly Asia”. It went like a
breeze from the beginning, all the VISA work was taken care by the
college, completely aggravation free, even the currency exchange. All
we had to do is submit our photographs and passport. The batch
was divided into two groups, one from Tirchi and the other from
Bangalore. I was lucky enough to be in the batch leaving from
Bangalore, I would not have survived the heat of Tirchi. Trains were booked to reach
Bangalore with food included, courtesy our college. Finally we reach Bangalore at 2 pm
after half a day’s
journey. The flight
was at midnight
so we could kill
some time. We
reached airport
by evening, the
excitement
building up, I
could feel my
pulse raising, a
sense of elation
by thinking of
what was about to
come. The future
held many promising possibilities, and I would not miss any. I was keen on making the
most out of it. We passed the security check, this was a new experience for me as it was my
first one in air and it turned out to be the most pleasant one. The flight took off and I was
flying quite literally and emotionally. We arrived at the Kuala Lumpur airport in the wee
hours. There was a time zone difference, but not sufficient to get jet lagged. We were to stay
at the Hotel Elenga and we reached there by 8. We needed to rest as we dint get much sleep
in the short flight.
We rested till about 12 and we were off to explore the beautiful city of Kuala Lumpur. We
soon had our lunch and then some shopping. We were all so excited being abroad, it was
completely an amazing experience. We were still stomaching the new currency exchange
calculations and were not able to shop freely at first. After roaming around the town and a
late supper we went out on a long night walk. As we walked towards the PETRONAS twin
MANAGEMENT FACULTY AND STUDENTS ENJOYING DURING THEIR INTERNATIONAL TOUR
Ms. Aparna Joshi
130
towers and the giant building grew on us, it took us a moment to apprehend the grandness
of the architectural monument. The late night walk was so soothing, walking with all the
friends, very unforgettable. By the time we were back to the hotel we were completely
exhausted. The next day began with an early breakfast at the hotel. We went to the sunny
lagoon a theme park in Kuala Lumpur; it was such an amazing place. It had a lot of
recreational activities like the 5D water games at the water park, bungee jumping,
trampolines, scream park, wild life park etc. We saw different species of parrots and
snakes that I had never seen before in India. It was completely a fun filled and an eventful
day. The food was wonderful
and we actually never had to
miss the Indian food as we
were fortunate to have a
sumptuous Indian meal each
day. Later we returned to
our hotel after another tiring
and a well spent day.
We slept late and got up
early each day as we would
gather and have long night
chats with friends and it was
all fun. We were here to
make the most of the 5 day trip and we wouldn’t lose any time sleeping while we were in
Malaysia. The third day we headed down to the Kings Palace which was so magnificent.
Surrounded by a beautiful park, green lawns and ponds the King´s Palace, Istana Negara, is
the official residence of the Yang Di-PertuanAgong, a Malay title usually translated as
"Supreme Head”. You can watch the Palace from outside the main gate where the Royal
Guards, dressed in white Malay as well as red British inspired uniforms, are guarding the
main gate on horse and on foot. We saw the administrative offices of Kuala Lumpur and
then we were off to shop our hearts out. It was totally a different experience travelling by
the Metro. Next we went to Berjaya Times Square which is your one-stop, one-shop venue
for great shopping, dining and entertainment experience. It's All in the Square!. Next we
went to the China market by metro again. As soon as we entered, the image of Hubli’s
National market flashed before my eyes. It was such a rush but it was a shopper’s stop
where one could bargain and get very good deals on all the things they sought to purchase.
I bought a couple of watches for my younger brother at great deals. We had a lot of fun
bargaining and shopping stuff at the market. It also had great street food and the smell and
aroma where just irresistible. Although we dint eat anything as we were not familiar with
the Malaysian cuisine. After a long day of shopping we called it a night since we were to
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leave to Genting Highlands, the hill resort is at an average elevation of 1,740 metres
(5,710 ft) within the Titiwangsa Mountains on the border between the states
of Pahang and Selangor of Malaysia.
The next morning we left for Genting Highland, it is accessible by a cable car called Genting
Skyway (3.38 km) which at its opening used to be the worlds fastest and South East Asia's
longest gondola lift. This was an amazing ride on the cable car and the entire path was so
full of fog. It felt like we were drifting over an ocean of clouds. We stayed at the Genting
hotel. We were accommodated at the 9th floor and the view outside the window was
picturesque. This place is like one off the family holiday spots and it had everything and
when I say everything I mean everything from shopping complexes to pubs to Indoor
gaming zones to all the foodie places. Also known as the ‘Fun City above the Cloud’, Genting
Highlands is the only legal land-based casino, Casino de Genting, which is very famous. The
first thing we did was to shop from morning till evening until our feet were sore. The food
here was to die for and they had an amazing assortment of desserts and Indian food. Even
though we were tired we wanted more of this city and our strength came from our
yearning. After dinner we headed down to the Casino, although most of us dint gamble but
it was fun to watch. We left at 1 am as it was time to shut the place. We had already started
feeling nostalgic about Malaysia as the next day was to be our last day of the
trip/adventure. We were off to bed after a brief chat with friends and a little bit of packing
to do of all the stuff we had bought here. I went to bed that night with a little heavy heart as
I had enjoyed so much during my journey and it was about to come to a halt.
This morning, the 5th day of our journey came with a little bit of mixed emotions as the
thought of leaving made me sad and the one of going back to India, to my home sweet home
made me happy. The thought of seeing my loved ones was a little comforting. We dragged
our luggage back to Kuala Lumpur, stopped for a quick lunch and then towards the Airport.
As we sat in the waiting room for the check in and security check, I could see some dark
clouds descend on everyone’s face. I knew how they were feeling, as I was feeling it too. We
boarded our flight as per schedule. I whispered my hushed adieu to the city which gave as
such fond memories. Malaysia you are truly Asia and ill always remember you with a smile
on my face and reminiscence in my heart. Thank you for treating us with such warmth and
welcome.
We were back in India by 11-30 pm. I grabbed a quick bite at a Subway joint and embarked
on a bus arranged by the college to take us back home. We reached Hubli by 8-30 am.
Everyone dispersed back to their dens. I raced back home along with by kid brother who at
come to pick me, to happily share my escapade with my family. We were welcomed back by
the college. It was a very warm gesture by the faculty and juniors which reflected on how
much we were missed. It all ended happily.
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I would like to thank our college for providing us with such a wonderful opportunity
to travel abroad. It was interesting, learning about Malaysian culture. I would also like to
thank our Dean Dr. M.N. Manik, our faculty Ms.Tejaswini Patil who held responsibility for
all the girls in the batch, our faculty co-ordinator Mr.KiranAmbekar for a well-planned and
a hassle free trip, our faculty Mr.NagarajGoudar for being there for us, the board of
directors Mr Bharat Jain and Jitesh Jain for accompanying us, Joha travels for its services
and last but not the least our Director Mr.RamakantKulkarni for having faith in us and
believing is us that we would behave sensibly during the trip. Without each one of you this
trip would not have been possible and such a joyous one.
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FRIENDSHIP AND LOYALTY
One of the things that hold friendships together is loyalty; this is why it’s
such an important ingredient in friendship, because it’s the glue that
binds people together.
A friend’s loyalty is a wonderful virtue. When loyalty is missing other
values will certainly suffer in any friendship. This is a quality that one
should look for in a friend, as friendship can be very complicated at times, but loyalty
between friends will hold the friendship together.
Whether still in school or grown or living your adult life, people need a reason to call
someone a friend. Granted one major reason is because a person as a rule doesn’t like to be
alone all the time, but there has to be a reason for choosing and then sticking with certain
people. And that reason more often than not is that a friend is someone you can count on;
whether to listen to you, to help you, or to just be there for you when you need a friend.
And it all works in reverse as well, as friends need to have mutual needs met or it won’t
work out.
But underneath all the layers of friendship, is the real reason that a friendship persists, and
that is loyalty. Its loyalty that causes a friend to take your side in arguments with other
people, or loyalty that causes them to swear to your face that you are the prettiest girl ever
or the toughest dude on the block. It’s that underlying respect for you and your feelings,
your dignity and your pride that keeps you wanting and needing this person in your life;
because really, who else will have your back when you do something truly stupid or will be
there to congratulate you when you beat the other friend in tennis or a stupid dance
contest. Who else will be there to stand up for you at your wedding or make sure that you
get there on time; your loyal friend of course, probably your best one; because probably it’s
your best one that is the most loyal, just as you are most loyal to them.
The bottom line is that friendship is built on mutual trust, and it comes from being loyal to
one another. Remember a good friend is someone who walks into your world when rest of
the world is walking out.
Loyalty is that feeling in the gut of doing right by your friend, and without it, friendship
cannot endure.
I leave you with a poem that I know “I asked God for water, he gave me an ocean. I asked
God for a flower, he gave me a garden. I asked God for a tree, he gave me a forest. I asked
God for a friend and he gave me you”. Be loyal to your friends, and as always you must live
well to be well.
Ms.Pooja S K
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WOMAN
Woman is as soft as cotton,
Woman is as strong as a mountain,
She understands the importance of the family,
She selflessly gathers all the beads of family,
She may get hurt, she may get pricked,
But she smiles and walks up with the sea of love within her.
Woman is sometimes filled with anger like storm,
But she is also a Woman calm like a stream passing across the valley,
She always wants things to be sparkling around her,
A thorn that causes pain for her family is removed by her without giving a single thought of
pain or hurt
She is surrounded with so many different people, but she knows how to keep everyone
happy.
Woman’s faithfulness is like carving on a stone and can never be erased,
Woman’s wounds are not seen by people, but God heals it and we think she heals herself,
Even when a child with slip of tongue hurts its own mother, she smiles and lets it go,
From where is this source Of power & patience in this woman is a question to uphold.
Woman unlike men are kept a line behind,
But being kept there on edge at bad times she sets to be the backbone to others,
Ms. Farheen Badbade Ms. Jasmine patadia
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Being the pride of her family,
She has to keep up with the demands,
Woman is herself only till the age of 10 then on woman is never herself till she dies the
chains of society keep her bounded,
Woman is also a free bird but also sacrifices & leads life as she is asked to.
Woman now is not the one, who stands quiet,
She is hard at times like a locked door,
She is soft as feather that soothes,
She has the warmth of motherhood,
She is so strong now that she stands straight even if she gets cuts & bruises in the wild
storm and protects her loved ones
WOMAN IS GIFT OF GOD ! RESPECT HER !
SHE IS SENT BY GOD TO PROTECT THE CREATION
DO NOT DISRESPECT HER !
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Ms.POOJA BARSHI.
MBA 4th SEM.
“AN UNTAPPED INDIA’S RURAL MARKET”.
There was a time when the whole world thought that the rural India was
a land of snakes and holy men with magical powers may be its time to re-
acquaint ourselves with the true identity of the rural side of our country.
Coke, Pepsi, chic, Pantene, Colgate, Close Up, Ariel , Surf , Lays ,Cheetos
are house hold brand names in rural markets today!!!!!
"The future lies with those companies who see the poor as their
customers" says C. K. Prahalad in his book "The Fortune at the Bottom of
the Pyramid” and here by the “THE UNTAPPED INDIA’S RURAL MARKET” topic comes into
picture. It refers to those market or areas which remained untapped or unnoticed in rural
India.
He clearly pinpoints on the raw fact that there is vast potential for profits in the rural
markets. He says, globally the bottom of the pyramid consists of 4 billion people living on
less than $2 per day. If we stop thinking of the poor as victims or as a burden and start
recognizing them as value-conscious consumers, a whole new world of opportunity will
open up for companies as well as economy. Prahalad suggests that four billion poor can be
the engine of the next round of global trade at global level and prosperity, and can be a
source of innovations.
In his book he cites numerous examples of companies that have generated wealth for the
poor and profits for themselves by focusing on rural markets in India. As urban markets
become saturated (high sales and high profit but product will be at its end of life), more
businesses are retooling or changing their marketing strategies, and in many a case co’s
products targeting rural consumers with tiny incomes but rising aspirations, giving birth
to a new era of rural marketing.
To expand the market by tapping the countryside, more and more MNC's are entering into
India's rural markets. Among those some of the companies are Hindustan Lever, ITC, Coca-
Cola, LG Electronics, Britannia, LIC, HDFC Standard Life, ICICI, Philips, Colgate Palmolive
and Telecom companies.
In this article let me share with you my views on Opportunities & Challenges for all the
Companies targeting to tap this huge rural untapped markets.
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Opportunity.
The Indian rural market with its vast size and demand offers a huge opportunity that
companies cannot afford to ignore. We are a country with 1.12 billion people of which 70%
live in rural areas which means more than 700 million people spread around 6,27,000
villages. The India's rural population comprises of 12% of the world's population
presenting a huge, untapped market. The importance of the rural market for some FMCG
and durable marketers is underlined by the fact that the rural market accounts for
55 % of LIC policies,
70%of toilet soaps,
50 % of TV, Fans, Bicycles, Tea, Wrist Watches, Washing soap, Blades, Salt, Tooth
Powder and 38 % of all Two-Wheelers purchased.
Of the two million plus BSNL connections, 50% is from small towns/villages and
Out of 20 million Rediff mail signups, 60% are from small towns!
Let me also give you the market size of rural markets:
FMCG - 6500 Billion,
Agri-Inputs - 4500 Billion,
Consumer Durable's - 500 Billion,
Automobiles (2 & 4 Wheelers) - 800 Billion!
The figures tell us that the rural market is growing much faster
than the urban counterpart. A recent forecast revealed that the Indian Cellular Services
revenue will grow at a rate of 18.4 per cent with most of the growth coming from rural
markets.
In 2013, the rural market has grown at an impressive rate of 40 % compared to the 10–15
per cent growth rate of the urban consumer retail market. “According to a McKinsey survey
conducted recently, rural India, with a population of 700 million, would become bigger
than the
Total consumer market in countries such as South Korea or Canada and it would grow
almost four times from its existing size in the next few years”.
These figures reveal that rural market has huge and untapped market opportunities to
explore for youth who desire to own enterprise at rural areas.
Understanding the Rural Market:
Before entering into rural market it’s essential to understand few
characteristics of it:
Rural Indians have a very low disposable income.
Most rural homes have minimal storage space and no refrigeration.
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Rural Indian purchasing habits tend to be of an "earn today, spend today"
mentality.
Rural Indians tend to buy what they need for short segments of time.
Rural Indians buy in smaller quantity.
The average income of rural Indians is less Rs.2000/- per month (Rs.24, 000/- per
annum).
CHALLENGES:
I think the biggest challenge for any MNC's are meeting the four aspects in rural
marketing: 4A’s Availability, Affordability, Acceptability & Awareness.
Availability: The first challenge is to ensure availability of the product or service.
India's 627,000 villages are spread over 3.2 million sq km; 700 million Indians live
in rural areas, finding them is not easy.
Affordability: The second challenge is to ensure affordability of the product or
service. With low disposable incomes, products need to be affordable to the rural
consumer.
Acceptability: The third challenge is to gain acceptability for the product or service.
Therefore, there is a need to offer products that suit the rural market.
Awareness: Since large parts of rural India are inaccessible to conventional
advertising media, building awareness is another challenge.
With all the above facts & figures the question is, can we afford to ignore rural India and
move ahead? Well the answer is definitely NO!!! Because it is estimated that the rural India
will consume 60% of the goods produced in the country.
At this point I remember Gandhiji’s saying that “India's future lay in her villages” and if it
develops then country develops.
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MS. SNEHA YARDI SEM IV, GBS HUBLI
KALEIDOSCOPE
- a mix of sunset and dawn
So here we are! Less than two years, and we’re leaving college, a full 17
years of formal schooling about to get over soon.
Where to from here? The answer to that question is as varied as the
students who make up this year’s batch. Many of us know (or claim to
know) exactly the next step to take, whether that step is an internship,
a full-time job, or even a backpacking trip far somewhere and some will say “we have no
idea.” The big thing about college is learning about ourself, and many of us will leave our
majors with some vague idea of the job we’d like to get or business we’d like to start, but
nothing more.
Whatever we decide, most of us will agree that GBS was a perfect place to foster our
minds in this critical learning phase.
Has it ever occurred to you that last days in college is a bit like looking into a kaleidoscope? It’s full of pictures jumbled together all of which together make up your life. There are the images of your growing years with your family and friends. Then there are the pictures of your student activities, the classmates you met and, the wonderful excitement of our college days, events, projects, placements and finally, the new dawn that awaits. The pictures of our future are very vivid and sometimes vague because, of course, none of us know what the future holds.
I’m a totally different person than I was coming in as a fresher 2 years ago. I hope I’m also a
better one. I’ve learned so much about so much—my field of study, my interests, myself,
and so on—I feel like, were I to go back in time, my younger self wouldn’t even recognize
me! I can only hope this passion for learning carries on. I suppose real-life experience will
teach all of us a lot and that’s what GBS has been into this past 2 years.
The biggest thing I learnt is that we only get one trip (international) around this rock, so we
might as well enjoy it.
It has been a long two years and a short two years. Long because of all the drama and bad
home works and assignments, the readings and extra credit projects, the struggle for IAs
and all the other stress and pressures to conform to the norms. Short because of the
lifelong friendships, the lasting memories, and the truly interesting and amazing things we
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learned between the occasional bits of drudgery, and for every event and project that gave
us a sense of achievement. Good or bad, long or short, I will always remember this place.
I do know how I’ll deal with those life events are awaiting me in the near future: by using
the skills and information I’ve picked up here. It all comes down to help, and I’ve got plenty
of people to thank for that: parents, of course, teachers, friends... I guess that means the
biggest thing I learned is to lean on others when needed.
There’s another, more important, side to that idea as well, and it’s the one piece of advice
I’d like to give you as we get ready to cross this stage for the last time: Make sure you’re
around when other people need someone to lean on.
To everyone who touched our lives, I say thank you. To parents who stood by us no matter
what. To teachers who tried to instill in us a passion for learning. To administrators who
wanted to make our college experiences as amazing as possible. To advisors who helped us
decide what path to take. To friends who were there for pizza parties, study sessions, and
everything in between. And to all those others we depend on. Without you—without each
other—there would be no purpose to being here, no way to advance.
Life, like society, is exactly what we make of it. Thanks to all the loving, kind people I’ve met
during my time in GBS, they have given me so much to bank on, so much to dream about
and so many lessons, and the best part – the view towards life. Life is truly a kaleidoscope, a
mixture of pictures where a sun is setting a new dawn is awaiting.
Today we are throwing our caps in the air Getting ready to go different ways To tackle the world head on my friends And to start on the very first phase Of matured life with all it implies No more running home to mum But making her proud of the lives we lead And showing our dads we’re not dumb. I’d like to give our thanks to you all For being there when we needed you Now it’s our turn to show what we do I don’t know how or why or when But goodbye my friends until we meet again
Sincerely, and from the bottom of my heart, thank you all.
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Savita Patil
Aparna
Joshi
Aparna Joshi
Aparn
a Joshi
A SCHOOL WITH DIFFERENCE- KALKERI SANGEET VIDYALAYA
The 365th
Women’s day motto was Inspiring
change. We the GBS family followed the same by changing
the tradition of conducting regular events at college and
inculcating new tradition of visiting an NGO.
We chose to visit Kalkeri Sangeet Vidyalaya(KSV)-
A school with a difference. The whole women group started from our college in morning and
finally we found KSV in far away place from city. It is located quiet place far away from city
and located in a village named Kalkeri near Dharwad.
The KSV school provides a musical and academic education to two hundred children
between the age of 6 to 25 years, for whom education was out of reach. In addition, food,
accommodation, health
care and clothing are
also provided, and
everything is free.
There is no fees at all.
There are around 20
teachers for academic
and music and 16
volunteers at KSV.
Early morning hours
are dedicated for music
practice and remaining
few hours of the day
for academic and
sports.
More than a
school, KSV is a living
and working ideal model, where the students can blossom and realize their full potential. KSV is
a combination of both traditional and modern in its educational approach. Tradition is taught
through the ancient disciplines of Indian Classical music. The modern educational programme is
based on the educational syllabus in Karnataka state and great emphasis is put on teaching
English as the main language of communication. Computer studies are also important to prepare
the students to meet the demand of today’s rapidly evolving world. In the eco friendly set up at
STUDENTS ALONG WITH SCHOOL CHILDREN DURING THEIR VISIT TO KALKERI
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KSV, children enjoy the tranquility necessary for the academic and music studies. Students get
overall development here at KSV.
KSV was founded in 2002, by a team
of Mathieu Fortier, ustad Hameed Khan,
Agathe Meurisse Fortier and Blaise Fortier.
Mr. Adam Woodworth is principal of KSV.
He took us on a visit of the whole school.
This school is evidently different as the very
buildings of the classrooms ar all made of
straw and mud i.e, village huts and totally
eco friendly structure.
Mr Adam Shared us one great
thought with us- KSV wants to give quality
education which will remain with students forever, school infrastructure won’t remain with them
but knowledge does and it helps our students to be independent.
We can make difference by
being different, this is proved by KSV
team. Recently KSV got Zayad future
Energy Price award for the energy
conservation – self sustained energy
conservation system it has through
solar power.
We met the school kids and
even interacted with them. This school
gave them a new life, dream and hope
to relive their life and at free of cost.
All Students and school staff
welcomed us with a small music
program and we all were mesmerized by their performance. We were very happy from admiring
the performance given by students in flute, tabala, sitar, singing, bharatnatyam dance and violin.
We could certainly see great musicians in those students in the soon coming days
We conducted an activity for students over there. Students prepared greeting cards for
their favorite teachers and gifted them. This activity brought a lot of cheer and fun and ofcource
the creativity among the kids. Students were so much involved in preparing cards for their
teachers that they did not even realize it was their lunch time and so was it for us too. As a new
change agents, we from GBS Family distributed fruits and sweets for the students of Kalakeri
STUDENTS ALONG WITH PRINCIPAL MR.ADAM WOODWORTH
STUDENTS DURING THE PROGRAM AT KELKERI
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and we firmly believe this small gesture will begin a small movement in our system as a form of
corporate social responsibility by a business school.
This small visit to a school gave us all a memory to remember forever and also our take
away from this was - the more you give the happier you are. It was really heartwarming
experience and we request all the others also to make some time out of their busy scheldules and
visit the school at least once.
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Mr. Prashant M
A QUICK FACT GUIDE ON INDIAN PREMIER LEAGUE
IPL is one of the recent fascinations caught up with the youth in our country. We all
have our favorite teams and some not so favorites one too, but many facts and how its
benefiting the business or what are its flaws, is something what this below fact guide will
help you to know.
Administrator- Board of Control for Cricket in India Format –T 20 – 20 over match
Double Round Robin & Play Offs
No Of Teams are 8
The Indian Premier League (IPL) is an Indian professional league for men's Twenty20
cricket clubs with double round-robin and playoffs. Currently contested by eight clubs, it is
India's primary Twenty20 cricket club competition. Only clubs based in India are qualified
to play in the Premier League. Seasons run in the Indian summer spanning between April
and June
The competition was formed by the Board of Control for Cricket in India (BCCI) in 2008
after an altercation between the BCCI and the now-defunction Indian Cricket League. The
Premier League is headquartered in Mumbai, Maharashtra
There are the eight franchises in the IPL (in brackets original cost of franchise in $/million):
• Chennai Super Kings, CSK (91)
• Delhi Daredevils, DD (84)
• Kings XI Punjab, KXIP (76)
• Kolkata Knight Riders, KKR (75.1)
• Mumbai Indians, MI (111.9)
• Rajasthan Royals, RR (67)
• Royal Challengers Bangalore, RCB (111.6)
• Sunrisers Hyderabad, SRH (159)
Until 2012, the Indian Premier League was sponsored by DLF after they paid $50 million
for the five year sponsorship. Pepsi took over the contract for the 2013 IPL after paying
close to 4 billion rupees for the 5 year contract. In 2008, Sony paid $1 billion for the
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broadcasting rights over a ten year period. The IPL is watched across the world and in
2010 made history by becoming the first sporting event to be broadcast live on YouTube.
Tournament Rules
There are five ways that a franchise can acquire a player: In the annual auction, signing
domestic players, signing uncapped players, through trading, and signing replacements. In
the trading window, the player can only be traded with his consent. The franchise will have
to pay the difference between the old contract price and the new contract price. If the new
contract is worth more than the older one, then the difference will be shared between the
player and the franchise selling the player.
Some of the team composition rules are:
• Minimum squad strength of 16 players plus one physiotherapist and a coach.
• No more than 11 foreign players in the squad and maximum of four foreign players
should be in the playing eleven.
• A minimum of 14 Indian players must be included in each squad.
• A minimum of six players from the BCCI under-22 pool in each squad.
IPL games utilise television timeouts, hence there is no time limit for teams to complete
their innings. However, there may be a penalty if the umpires find teams misusing this
privilege at their own choice. Additionally, each team is given a two-and-a-half-minute
"strategic timeout" during each innings; one must be taken by the bowling team between
the 6th to 10th overs, and the batting team between the 11th to 16th overs.
The total spending cap for a franchisee in the first player auction was US$5 million. Under-
22 players are to be remunerated with a minimum annual salary of US$20,000 while for
others it is US$50,000.
Television rights
On 17 January 2008 it was announced that a consortium consisting of India's Sony
Entertainment Television (Set Max) network and Singapore-based World Sport Group
secured the global broadcasting rights of the Indian Premier League. The record deal has a
duration of ten years at a cost of US$1.026 billion. As part of the deal, the consortium will
pay the BCCI US$918 million for the television broadcast rights and US$108 million for the
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promotion of the tournament. This deal was challenged in the Bombay High Court by IPL,
and got the ruling on its side.
Some Problems Of IPL
• A controversy was triggered when the Centre gave away potential revenue of 45
crore by granting exemption to International Cricket Council (ICC) on the revenue
generated from the recently concluded World Cup Cricket Tournament.
• Initially the IPL enforced strict guidelines to media covering matches, consistent
with their desire to use the same model sports leagues in North America use in regards to
media coverage.
• As per IPL rules, the winner of the previous competition decides the venue for the
finals. In 2009, the reigning Champions, Deccan Chargers chose the Brabourne Stadium in
Mumbai. However, a dispute regarding use of the pavilion meant that no IPL matches could
be held there.
• On 25 April 2010, the BCCI suspended Lalit Modi the IPL chairman, for "alleged acts
of individual misdemeanors’". The suspension notice was served on him by Rajeev Shukla,
BCCI vice-president, and N Srinivasan.
• On 14 May 2012, an Indian news channel India TV aired a sting operation which
accused 5 players involved in spot fixing. Reacting to the news, Indian Premier League
president RajivShukla immediately suspended the 5 uncapped players.
• On 16 May 2013, 3 players of Rajasthan Royals were arrested by Delhi Police on
charges of spot fixing. The three players were Sreesanth, Ankeet Chavan & Ajit Chandila All
three Players were suspended by BCCI until the inquiry in case is completed by the police.
Merits and Demerits Of IPL
Merits:
• Indian Players get an opportunity to showcase their talent and chance to perform
well and make an impression towards Selection committee of India
• Great experience for domestic players to involve with international players and play
with them and learn from them.
• Huge Entertainment and fun for 2 months
• Cricket with Fun
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Demerits:
• Match Fixing
• Corruption
• Short time cricket harming Test and 50 overs match
• Betting
• Players distraction from major cricket like Test and 50 Over’s
• Money involved , cause of huge amount players become greedy and fall in
Controversies
• Entertainment + Cricket = Money , which is not good symbol to CRICKET
Hence this brief guide facts on IPL cricket , will help us know how this new craze is spread
with the country’s TV screens. My personal opinions is that IPL is leading to the craze of
short time cricket , and forgetting Test and 50 overs cricket , where we should have some
control on IPL and should grow Test and 50 overs , as it is genuine format of cricket.
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Ms. AnitaHoogar
(II Sem)
LEADER REFORMS SOCIETY
Leaders of the world and of any country particular plays most important
role to achieve genuine happiness of its people. Good and capable leader leads its people
and country to a peace and prosperity, while the cruel and incapable leader bring people to
the world of sufferings and ultimately ruin country. Leader must not only be educated and
experienced but it is important to be a compassionate and sensible to the problems faced
by their people.
In my view most important character of a good leader is that they must be compassionate.
Having a personality of caring about people is important. You can’t be a good leader unless
you generally like people. That is how you bring out the best in them. No matter what
credential they have and how much experience they have in administration but without
being compassionate they can't ever become a responsible and successful leader. For
example Hitler is known for his cruelty and he had no feelings for his own race. He failed to
understand the feelings of Jews and thus persecuted them. He also failed to know the fact
that the strength of his country lies in them, while opposite is Mahatma Gandhi, a major
political and spiritual leader of India, followed nonviolent actions, avoiding any bloodshed
in the country during their struggle for Independence. Because of his compassionate nature
many leaders in today's world has looked him upon. So leader must be compassionate first
without being influence by any ulterior motive.
Secondly, with compassion, leader must be far-sighted and able administrator. He must be
able to organize his government in a way that it would reach the grass root level.
Lastly, when you step up and answer the call to lead others, you also accept the
responsibility to serve the people you represent, to protect their interests and to promote
the cause you have committed yourself to. To my mind, good leaders have a vision. A leader
with vision has a clear, vivid picture of where to go, as well as a firm grasp on what success
looks like and how to achieve it. They must be driven by a set of values that serves them
and their followers, accept the responsibility that comes with leadership and set goals that
are committed to achieving them.
When we select our commanders, we expect them to create a vision, motivate and inspire
their people towards that vision. We expect our commanders to be more than the head of a
unit .These are the most important qualities you need to be a leader. Some characteristics
may be more naturally present in the personality of a leader. However, each of these
characteristics can also be developed and strengthened. A good leader whether they
naturally possess these qualities or not, will be diligent to consistently develop and
strengthen them in their leadership role.
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Ms. Pooja Kanavalli
(II Sem) LEADERSHIP
Remember the difference between a boss and a leader, a boss says,
“GO!”- A leader says “Let’s Go!”---E.M.Kelly
Leadership is the process of influencing an organized group and motivating towards
accomplishing the goals. A leader is a leader when he has followers. A leader has a vision.
He makes his followers believe in his dreams and motivates them to make the dream a
reality. He has a clear thought of where he must reach. He knows what to do to achieve his
goals. He directs and motivates his followers to achieve the goals.
Leadership is both science as well as art. The scope of leadership is reflected in number of
studies, theories etc. However, some managers are effective leaders without any training.
Leadership is an act. Leadership is both rational and emotional. It includes actions and
influences based on reason and logic as well as based on inspiration and passion.
Leaders are thought to do the right things whereas mangers are thought to do things right.
Leadership vs. management is two overlapping functions. All thought some function
performed by leaders and managers may be unique, there is also an area of overlap.
There are certain myths related to leadership…
1. Good leadership is all common sense
2. Leaders are born, not made
3. The only school you learn leadership from is school of hard knocks
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The skills of leader are
1. Lay the foundation
2. You get only one chance to make a first impression.
3. Strategic thinking
4. Communicate and drive change
5. Learning from experience
6. Creating opportunities to get feedback
7. Learning from others
8. Having developmental plan
9. Building technical competence
10. Building effective relationships
11. Seeking opportunities to broaden experience
12. Adapting the change
13. Understanding peers
14. Practicing theory Y attitude
15. Recognizing common interest and goals
These are different skills which one should develop to be an effective leader.
A leader’s values, ethics and morals play an important role in the process of influencing his
followers. It is important for leaders to realize that individuals in the same work unit can
have different values. We can only make inferences about people’s values based on the
behavior, but leaders must have an influence on the followers with his values. He must be
able to bring in change for better of an individual as well as for the mission.
A leader uses different styles in different situations. He may use more than one style
according to the need of the situation. An effective leader uses more than one style. He uses
autocratic style where he needs to take quick decisions and when his employees are not
capable enough to do the work on their own without any directions. A leader may use
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participative style where his employees/followers are knowledgeable and takes their
views in decision making. He may also use delegating style when he knows that his
followers are capable enough to handle the work. He just delegates the work and authority,
and the followers achieve the goals. Free-rein style is the one in which followers are given
full authority to make their decisions on their own. Here the followers are given complete
power.
So an effective leader is the one who develops his leadership skills and uses more than one
style according to the situation to influence and motivate his followers.
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Mr. Avinash Sheety
(IVSem)
JOURNEY OF MBA….!!!!!
Hi readers.., Hope you all are doing great and enjoying the humid and
warm temperature. Wished to write a last article for GBS Focus. Last
time I took you through my Friendship world but this time I am here to take you through
My Journey of MBA of two years.
Today was my last exam of last semester and now my college is officially over and I am a
Post Graduate now. I don’t know whether to smile or to feel sad. But I choose to be happy
It was a great experience being here. Two years, I learnt many things, now when I look back I feel the changes. How time changes and how life keeps on moving without a pause. People come and go. We laugh, cry. Some really low moments and some really high. Life is so beautiful in its own way.
In my 2 years of MBA I met many people. I was attached to many and worked with many. Enjoyed with everybody I came across and discovered a different me every time. All that I can recall now is the first presentation when I was shivering with stage fear, That first interview for Organizing committee, those events we organized, those proxies, talks, Bunking classes, Rehearsals, Practices, Improvements, Exams and so on. Life was always fun and exciting here. I have learnt very good problem handling skills and stress management. How to meet deadlines by completing a week long assignment overnight. All those group tasks which compelled us to stay up all night with our facebook, watsapp on. All those frequent semesterexams.
These two years of my life were really good. I know what I have learnt. I can sense the changes in me. I met many who contributed to my life in one or the other way. I was encouraged, appreciated, criticized and discouraged time to time. But it always added towards my learning and helped me to learn and become better with every step. I feel that I am kinda detached soul. But still I miss people from my past. Places, time, memories, tears and smiles. I can relate to everything I left behind and touchwood I feel blessed because whenever I look back I find my people standing there for me. Now, I am going to start with my professional life. I just wish all my friends and acquaintances all the best for their future endeavors. I hope to stay connected with you all. God Bless you all….
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EVENTS & HAPPENINGS
INDEPENDENCE DAY
GBS ANNIVERSARY
OFFER 2013
TEACHERS DAY
GANESH FESTIVAL
PARICHAY 2013
GIVE THE GIFT OF LIFE: DONATE BLOOD
TRADITIONAL DAY CELEBRATION
FRESHER’S DAY AT GBS
NATIONAL EDUCATION DAY
CYBER SECURITIES
GALACTO: HANDS ON LEARNING EXPERIENCE
GLOBAL BUSINESS SCHOOL ORGANIZED MANAGEMENT FEST GALACTO 4TH TIME
GALACTO STUDENTS EXPERIENCE
NEW YEAR CELEBRATIONS INTERNATIONAL TOUR 2014
REPUBLIC DAY UNDER-GRADUATE PLACEMENT DRIVE
GBS AND VIJAY BANK
CULTURAL COMMITTEE PRESENTS FUN WEEK
WINNERS
PINNACLE-2014
THE SCOTLAND OF INDIA-MADIKERI
INTERNATIONAL WOMEN’S DAY
BHUMIKA- 2014
REMINISCENCE - 2014
INTERACTIVE SESSION ON MANAGEMENT EDUCATION AND PGCET 2014
ELECTION 2014 A VIEW – GBS GLOBAL WEEKLY REVIEW (16-APR-2014)
GLOBAL WEEKLY REVIEW –IN ACADEMIC YEAR 2013-14
ALLOCATE AND ALLOW
BEST SIP 2013
AWARDS AND ACHIEVEMENTS
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Mr. Kiran Ambekar
Faculty Coordinator
INDEPENDENCE DAY
Global Business School, Hubli unfurls the national flag and released pigeons in air
symbolizing freedom- amidst Students, teaching and non teaching staff.
‘Independence Day signifies freedom & overall progress in terms of inclusive growth of
nation marks the imperative outcome of the freedom.’ said Dr. Ramakanth Kulkarni,
Director Global Business School, Hubli. Juxtapose with the institute he said Institute has
made commendable progress in different spheres of its operations, thus implying the
optimum use of its tangible and intangible resources (including Independence and
empowerment given to its employees at various levels)
Management members - Shri Mahendra Kothari, Vice president Gen Society, & Jitesh Jain,
Secretary Gen society, along with his family graced the occasion, and enthralled the
gathering with their words of wisdom
FACULTIES AND STUDENTS POSING DURING THE INDEPENDENCE DAY CELEBRATION
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Dr M N Manik, Dean
Academics Global
Business School,
Hubli, complemented
and acknowledged the
organizing team for
their contribution and
also the audience for
being part of the
celebration. Officially deputed for Vote of thanks –Dr, Manik said that it’s time not to thank
ourselves but to thank the legends who shed their blood to get freedom for the country.
Director in his formal speech also said that on the backdrop of burning issues our country
is facing – it’s time to really question ourselves - ‘Are we really a sovereign country’
GBS Applauds the entire team of student (Sharath, Swetha, Saddam, Sumit, Allwin, Sanket &
Santos) who have worked religiously and spell-bound the audience by their wonderful
decoration and other arrangements, which has indeed energized the environment and
boosts the otherwise latent feeling of patriotism within all of ous.
>>>Click Here for Live experience of the Director Speech
http://www.youtube.com/watch?v=z4WNrZwcVRs&feature=youtu.be
FACULTIES DURING THE INDEPENDENCE DAY CELEBRATION
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GBS HUBLI CELEBRATES ITS 6TH YEAR ON 3RD SEPTEMBER 2013
GBS MEMBERS PERFORMING POOJA DURING THE 6TH GBS ANIVERSARY CELEBRATION
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Mr. Mahesh Bendigeri
Faculty Coordinator
OFFER 2013
(Orientation For Final Placement Resourcefulness)
Scheduled from 2nd Sep to 4th Sep 2013
Day 1: It gives me immense pleasure to present the 3Days Orientation Program- Offer
2013. The orientation program started on 2nd Sep with Saraswati Pooja followed by the
inaugural function. Dr. Ramakant Kulkarni-Director of GBS inaugurated the function by
lighting up of lamp. Dr. M N Manik Dean Academics, Prof. Nagaraj Goudar – Placement
Director and all the faculty members, admin staff, support staff and students graced the
function. Next we had spiritual talk by Mr. Raghutam Das on Self Confidence. Post lunch
was resume writing were in students were asked to write resume in most innovative way.
The shortlisted students were selected for PI and Mr. Pramod Jalakekar along with other
faculty members as a panel conducted the PI.
Day 2: Started with Guest Lecture by Mr. Sudhir Renake Deputy Manager TOI, who spoke
on importance of writing effective resume and preparedness for PI, he also spoke on his life
experience during his MBA days and during his work life. Followed by his talk there was
Just 3 minute event conducted by Mrs. Kiran M and Mr. Howard, One Act Play conducted
by Prof. Bhargav, Collage conducted by Ms. Diana Hombal, Business Quiz conducted by
Adarsh Navale. All these event were the highlights of day 2 oreintation.
Day 3: Started with Group Discussion conducted by Prof. Mahat and shortlisted students
were put for panel discussion conducted by Mr. Nitinchandra More. Placement is final
destiny of any student. Placement Plan give direction, Placement plan event was conducted
by Kiran ambekar and followed to this was cultural program conducted Ms. Tejaswini patil.
All the winners were awarded with 1st,, 2nd and 3rd Prize based on the decision of the
judges of respective event. With these brief note.
I take this opportunity to thank our Management, Director, Faculty members, staff and
support staff for making this event successful.
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Dr. M.N. Manik
Faculty Coordinator
TEACHERS DAY
As a part of its rich tradition GBS Hubli celebrates teacher’s day every year by inviting senior teachers from various fields. This tradition was set in the very first year when GBS was just three day old in Sept-2007. So far GBS Hubli has felicitated Prof. Abdul Karim, Prof C.C.Dixit, Prof SrinivasTopkhane,Prof M B Rao , Mrs Dalwai Pattan, Mr Hiremath, Prof Giraddi Govindraj, and Prof G S Amur.
This year Prof. Tigadi founder Director Kousali Institute of Management Studies Karnataka University Dharwad and Prof. Ashok Chachadi were invited on the occasion of teacher’s day celebration. Prof. M.N.Manik Co-ordinated the event. The event was presided over by Dr. Ramakant Kulkarni with welcome speech. Prof. Tigadi was felicitated by his students Prof Chachade, Prof Ramakant Kulkarni and Prof Nitin Dhopeshwar whereas Prof.Chachadi was felicitated by Dr.M.N.Manik. Prof Tazin Prof Jagdesh Patil and others Prof. Chachadi addressed on the occasion giving elaborate intrdocution of Prof Tigadi highlighting Prof Tigadi’s life and achievements sand shared how his teachers molded him at various levels of his education whether it is primary or secondary, U G or P G. He shared some of his experiences as a student when he was persuing his MBA at KIMS under Prof.
DR.CHACHADI ADDRESSING & INTRODUCING PROF.TIGADI DURING TEACHER DAY CELEBRATION ALSO SEEN DR.RAMAKANT KULKARNI (DIRECTOR)AND DR.M.N.MANIK
(DEAN)
160
Tigadi how strict and principled Prof Tigadi has remained even today. Dr Chachadi considers him as his great professor and role modal
Prof. Tigadi gave key note address on the teachers day occasion he mentioned his days with foreign faculty and Indian faculty. Prof. Tigadi was greatly influenced by the discipline of his PG teachers abroad and Indian professors for their knowledge, values, commitment. He shared some of his moments spent with Dr. Sarvapalli Radhakrishnan and Pandit Jawaharlal Nehru.
During that time Pandit Nehru invited Prof Tigadi to come back to India and serve the country, valuing his words Prof.Tigadi returned to India and settled here. During his speech he mentioned some of the great teachers he came across to name few… Prof. S.K.Niranjan as well as likes of Y.B.Chavan (Indian Economic Association). Prof. Ramswamy. T.R.Gadgil (Director Gokhakhale School of Economics).Prof. Lakhadawala. Prof. C N Vakil. He shared his association with Sri Pranab Muharjee and Dr Manmohan singh. The programme concluded with vote of thanks by Dr.M.N.Manik., All faculty members, admin staff and students were present during the occasion. Later students organized various games and activities for faculty and staff at GBS premises.
DR. M.N.MANIK FELICITATING PROF.TIGADI DURING THE OCCASION
DR.RAMAKANT KULKARNI FELICITATING DR.CHACHADI DURING TEACHERS DAY
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Mr. Prasad Kulkarni
Faculty Coordinator
GANESH FESTIVAL
Global Business School is a premier management institute situated at Bhairidevarakoppa,
Hubli. Since its inception in 2007, it has set a tradition of celebrating Ganesh Festival every
year for a period of three days. Perhaps it’s the only management institute under university
setup which has the tradition of celebrating Ganesh festival.
Festival celebration started with setting up of well decorated mantap with lights and
flowers at the GBS campus and installing the Ganesh Idol in the mantap on Monday
September 09, 2013. The festival was celebrated with great enthusiasm by the
management, staff and students by offering prayers and distributing Prasad on each day of
the celebration. The three day festival celebration was concluded by immersing the Ganesh
Idol in the pond.
GBS MEMBERS DURING THE CELEBRATION OF GANESH FESTIVAL
162
Mr. Mahesh Bendigeri
Faculty Coordinator
PARICHAY 2013
(Orientation Program for Sem I students )
23rd Sep 2013
Day 1: It gives me immense pleasure to present the 4 Days Orientation Program- Parichay
2013. The orientation program started on 23rd Sep with inaugural function. Shri. Ramesh
Kothari – Chairman of GEN Society, Mr. Amit Basawa 1st student to take admission at GBS
inaugurated the function by lighting up of lamp. Shri. Bharat Jain – President, Shri Jitesh
Jain – Secretary, Dr. Ramakant Kulkarni – Director, Dr. M N Manik Dean Academics, all the
faculty members, admin staff, support staff and students graced the function. Shri Ramesh
Kothari in his speech highlighted the importance of risk management . He said as a student
one should be ready to take up challenges and work that extra mile so that the career is
bright and fruitful. Dr. Ramakant Kulkarni presented the journey of GBS from 2007 and the
people associated with it. He also presented the flag ship events of GBS and invited the
students to take active part in the upcoming events. Dr. Manik presented the Academic
Road Map and told the student to be ready for academic assignment. He also stressed that
two years at GBS academic inputs will help to lead better career and able to face any kind of
corporate challenges. Mr. Kiran Ambekar – GMG Coordinator presented the board
guidelines on GMG Committee formation and the objective of GMG. Senior students heading
respective committee were also given opportunity to present the activities conducted by
them during last year. Mr. Nagaraj Goudar – Director Placement presented the roadmap on
placement activities that happens in GBS and the level of preparedness expected from
students to get successful campus placement. The Day concluded with Mr. Howard –
Director Discipline and Dr.Bhargav – Discipline Coordinator presenting on Do’s and Don’t
at GBS. They also presented on Dress Code and campus behavior.
I take this opportunity to thank our Management, Director, Faculty members, staff and
support staff for making this event successful.
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Mrs. Tazeen Taj Mahat
Faculty Coordinator
GIVE THE GIFT OF LIFE: DONATE BLOOD
Blood cannot be manufactured in factories; it can only come from generous donors.
Organizing blood donation camps is the perfect way to cater to this
demand. GBS conducted blood donation camps in association with Rotary clubs Navanagar,
Hubli on 26 OCT 2013.
GBS has been partnering with Rotary club in organizing blood donation every year for
the past three years. The objective of this camp is not just to donate blood units but also to
make students aware about blood donation and its benefits.
GBS director Dr. ramakanth kulkarni welcomed the gathering and The rotary president, Dr.
Karpoormath and Dr.Umesh hallikeri made the students aware of benefits
of blood donation, Shri MV Karmari he presidential remarks. CSR faculty coordinator
Mrs.Tazeentaj Mahat, Rotarians Shri. Achut Leme and Shri. Jeevan Motagi was present and
instrumental in organizing the event.
MRS. TAZEEN TAJ MAHAT FACULTY DONATING BLOOD DURING THE CAMP ORGAINSED AT GBS ALONG WITH ROTARY MEMBERS AND GBS STUDENTS
165
We make every effort to motivate
students to come forward and
donate for this noble cause. We
specially encourage first time donors
as we believe that once the initial
hesitation/fear goes away, the donor
starts enjoying and look forward to
the next camp!! Nearly 40 members
donated blood on 26 Oct 2013.
All the STAFF and students of first
and second year MBA donated blood
on this occasion and joined the noble
cause.
ROTARY MEMBERS AND GBS STUDENTS DURING THE BLOOD DONATION CAMP
166
Ms. Diana Hombal
Faculty Coordinator
TRADITIONAL DAY CELEBRATION
India is one of the most diverse countries in the world when it comes to culture. At colleges and management institutions, Traditional Day is observed as a celebration of India's diverse culture, and is usually marked with students wearing traditional attire and relaxing the corporate dress code. We too had at GBS Hubli, from the year 2012, have set in a culture of marking one day in the month as a Traditional day where students are to come in ethnic dress code. This time, the Ladies association committee decided that the dress code for Girls to sari and kurta for boys and the traditional day was celebrated on 8th of October, 2013. Students both from 1st and 3rd, participated enthusiastically and all were gathered for a group photo.
GBS FACULTIES ALONG WITH FIRST BATCH STUDENTS DURING THE TRADITIONAL DAY CELEBERATION
THIRD SEMESTER STUDENTS DURING THE TRADITIONAL DAY CELEBRATION
167
Mr. Kiran Ambekar
Faculty Coordinator
FRESHER’S DAY AT GBS
GBS organized fresher’s day on 12 oct 2013 .Since its inception GBS has organized the
event for the new comers with an resonant
objective of providing the fresher’s a
platform to get acquaint with the institute,
its environment, culture etc.
The rounds designed for the fresher’s day
were spread over almost 5 days,
culminating to decisive day on which GBS
crowned its Mr and Mrs. Fresher
Mr.Rohan Kothari was crowned as Mr.
Fresher and Ms.Shilpa was crowned as Ms.
Fresher. Gbs congratulates both students for
winning the title, also complements the
entire organizing team for having done a commendable job.
FIRST SEMESTER STUDENTS ALONG WITH SENIOR STUDENTS DURING THE FRESHER’S DAY
CELEBRATION
FIRST SEMESTER STUDENTS DURING THE FRESHER’S DAY CELEBRATION
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Mr. Mahesh Bendigeri Dr. Bhargav K Revankar Faculty Coordinator
NATIONAL EDUCATION DAY
“Right education should help the student, not only to develop his capacities, but to
understand his own highest interest.” J. Krishnamurti
On 11th Nov 2013 Global Business School, Hubli celebrated National Education Day in
remembering of Maulana Abul Kalam birth anniversary. The program started with
invocation song by Ms. Shilpa Nayak. Dr. Ramakant Kulkarni –Director GBS, welcomed the
gathering. Shri. Gopalkrishna Hegde former editor of Vijaya Karnataka Daily Newspaper,
Mr. Yashwant Ponkse – Branch Manager HDFC Mutual fund, Hubli. Pt. Dr. Mrityunjaya
Shettar – Famous Vocalist, Mr. Ajay Suman Shukla – Coordinator LEAD Program DCSE were
invited to be the Guest Speaker for this occasion.
Shri. Gopalkrishna Hegde, Mr. Yashwant Ponkse, Dr. Ramakant Kulkarni and Prof. Mahesh
Bendigeri inaugurated the function by lighting the lamp.
Shri Gopalkrishna Hegde addressed the students on importance of self discipline, sports
and time management. He said students should develop the habbit of reading newspaper,
participate in sports as these will energies both body and mind and keep person always
active.
Mr. Yashwant Ponkse highlighted the importance of finance knowledge to become
successful in the finance industry. He told students to focus on basis concepts in finance
and understand its practical application. He also highlighted the importance of computer
knowledge and certification courses in Finance Industry.
Pt. Dr. Mrityunjaya Shettar with his beautiful act of singing gave valuable inputs on
communication skills, presentation skills and medical therapy to cure Blood Pressure and
Diabetic. He told music has power of expressing various facet of life. He narrated the
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success story of Dr. M S Subbalaksmi, Smt. Gangubai Hangal and told students that nothing
is impossible in life, provided you have dedication to work for it and achieve it.
Mr. Ajay Suman Shukla spoke on the importance of technology in today life. Technology
no doubt has made our life simpler, at the same time most of us are not aware of, as to how
to use it , to enhance our knowledge and get connected with rest o the world. Mobile
application like Whats Up, Line, Google Chat, Facebook are most sought out application
among the students. But these days students rather than making use of them for some
educative purpose, use it for most unproductive purpose. He urged the students to be
innovative and start thinking of becoming an entrepreneur.
Dr. Ramakant Kulkarni – Director GBS gave presidential remarks,
Dr. Manik – Dean Academics proposed the vote of thanks.
The program was coordinated by Prof. Mahesh Bendigeri and Dr. Bhargav Revankar.
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Dr. Bhargav K Revankar Faculty Coordinator
CYBER SECURITIES
Dr.Bhargav Revankar, Associate Professor
“Cyber securities” a workshop organised on Saturday 09-Nov-2013 in the college
Auditorium.
The objective of the workshop is to communicate wild international challenges of cyber
crimes and precautionary measures against the same. An effort to awaken young minds to
realize self protection in
the cyber world and
organization in total
against CYBER CRIMES,
and an effort to upgrade
the knowledge of cyber
age to the esteem
invitees from police
department, corporate
executives, advocates
etc.
The workshop was inaugurated by the chief guest Shri. Srinath Joshi, Deputy
Commissioner of police (crime and traffic), Hubli-Dharwad. He admired the corporate
social responsibility exhibited by the Management school, and appealed to every citizen for
self protection against crime and cyber crimes.
A simulation hacking and anti hacking techniques are demonstrated, along precautionary
measures by professionals from Antivirus Automation organizations from IT city –
Bangalore.
The quality learning’s of the workshop are as follows-
Cyber Management = Administrative Policies + Testing + Auditing
Chief Guest Shri. Srinath Joshi, Deputy Commissioner of police Hubli-Dharwad inaugurating the workshop
172
Types of Hackers: white
– Gray – and Black hat
hackers
Routine precautionary
measures:
o Periodical change
of passwords
o 3D passwords ( *
include numbers
– alphabets-
special characters)
o Logout caution
o Use of https :// rather than http://
o Caution towards disclosure of your personal / professional informations
o Vulnerable
Buffer Overflow Attack
Motives and objectives of hackers
o Fun, Profit, Revenge, self gratification etc
Hacking is healthy to the computer industry?
o Security is thought of and efforts are put forward to making information
more private
o Free software is made available because of these people
o These crackers create jobs for others to stop them
o Since home users are more vulnerable with less security they are an easy
target for people to hack into for fun
o Software developers improve their software
o Programming languages such as C and C++ would not exist
o Operating Systems such as Unix and Linux would not exist
o Microsoft might not been developed
o Basically, no one would be designing new types of software
SHRI. SRINATH JOSHI ADDRESSING THE WORKSHOP
173
o Antivirus Companies would not have became billionaire
o
Demonstrations of
o Password stealing
o Wifi- jamming
o Remote user access
o Morphing of genuine website by fake input screen
The software penetration testing and anomalies
Software Problem: requires changing software implementation or design
Network Problem: requires changing networking mechanisms such as network
protocols.
OS Problem: requires
changing OS mechanisms
such OS resource
management policies.
The corporate representatives,
advocates, officers from police
department and students have
benefited by this The workshop at
a scale of 135 citizens, which was planned by students of III semester Mr.Prashant C. Malagi
and Ms. Aparna K Joshi under the guidance of Prof.Dr.Bhargav Revankar.
Shri. Jeetesh Jain Secretary GEN society, Prof.Dr. Ramakant Kulkarni, Director and Prof.Dr.
M N Manik, Dean were presided the function.
AUDIENCE DURING THE WORKSHOP
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Dr .Ramkant Kulkarni
Director
GALACTO: HANDS ON LEARNING EXPERIENCE.
We are conducting Galacto from the year of inception in 2007. So far we have conducted
four such events in 2008,2010,2012 and in 2013 respectively.
Galacto is a management fest driven by the students and managed by them, with the faculty
acting as mentors.
As management institute it is our endeavor to enable students apply the class room
learning to the real life situations and develop the appreciation towards management
concepts.
A cursory look at the galacto would bring out the various learnings students can get.
Communication, sales, purchase, product design and development, crisis management,
decision making, time management, pressure handling, negotiation skills, facility
management, human relations skills, hospitality management, Leadership.
Product design and development:
In business “product” forms the main focus of existence similarly the games form the main
focus of galacto. The process of games designing and administration takes the students
through the product design and development experience.
Marketing and Sales:
Students generate sponsorship to fund the event. This takes them through the sales
experience as they have to sell the event to the sponsors. This also helps them to apply the
negotiation skills. The mileage extended to the sponsors takes them back to delivering on
the promises made. The focus is not heavy on fund generation but on sales experience
though.
Not only the sales happens in fund generation but also it happens in getting the teams to
participate in the event which leads to marketing and selling the event to the participating
teams. The sponsorship brochure and event brochure is akin to product catalogue one
comes across in business.
Communication skills :
The event selling to participating teams and to the sponsors puts the communication skills
test. Getting the members on jury to judge the event also requires to apply etiquettes,
manners and communication skills.
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Time Management :
The games run in all the functional area which calls for coordination and time management.
The skills in these areas are put to test helping them to sensitize to various time constraints
and managing the available facility to the best use. Facility planning therefore takes it due
place and is brought into practice.
Decision Making :
Every moment the decision issues come up in all the areas and in order to keep the process
on, decisions need to be taken. The skill sets in decision making are put to use.
Crisis Management :
In spite of best planning many known-unknowns and unknown- unknowns crop up while
the event is on. The crisis crop up due these things helping the students to over come the
problem. As such problem solving and crisis management is learnt.
Purchase :
Lot of resources are purchased to manage the event. The students learn to negotiate to get
the best deal so vendor analysis and price advantage is learnt by them in the process.
Further when the sponsorship is generated in kind it is a type of purchasing decision
making.
Human Relations Management:
HR issues come up quite frequently in various ways like some one trying to push his/her
point over looking the larger perspective of the event, wanting to take full charge of many
things but not able to do manage all the things, feeling of being left out, not able to jell with
other team members, seeking extra importance and many such things. Managing such HR
issues calls for application of HR skills.
Leadership :
The event is student driven therefore the leadership qualities are put to test in all the areas
of the event like sponsorship, hospitality, games design and administration, support
systems management, stage management and likes.
Hospitality Management :
Since the students play host to many invitee teams putting the guest to comforts, proper
and timely communication, helping them to take care of games related needs expose the
students to hospitality management.
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System Approach and Division of Labor:
Games, sponsorship, hospitality, communication, provision of support systems, stage and
facility management, media and publicity, procurement and facility sourcing, logistics form
the main areas for the conduct of event. Students start working in one or combination of
areas helping them to appreciate the systems approach and division of labor concept.
Conclusion:
It is usually found in event like galacto some students take to it from start and stay till the
end while few join as the time progresses and many join towards the last few days while
some wish to stay out.
It is important to orient the students for the common goal and vision and driving them
towards the hands on learning.
It is with this sincere intention we conduct Galacto regularly once in two years so that each
and every student of GBS is given an opportunity to experience the hands-on learning and
carry the life time memory of student days with him/her.
==============================================
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Mr.Adarsh Ms.Tejaswini & Ms.Diana
Faculty Coordinators
Global Business School organized management fest Galacto 4th time
In the initial years when the 1st batch was in, the students, faculty and management came up with
an idea of organizing management fest to provide the learning experience to the students. The
name Galacto was suggested and adopted by the students. Later as a long term vision, GBS made
it a policy that every student of GBS during his/her 2 year association should have the experience
of the skill sets required for organizing an event. The event therefore became a bi-yearly event
taken place at regular intervals of 2 years. The 1st Galacto 2008 became a regular feature having
repeated in 2010 and 2012.
GBS organized the 4th
Galacto on 21st to 23
rd
November, 2013. In an existence of only six
and half years, four management events to the
credit of GBS is a proud moment for every
GBS students, all the staff and management
of GBS. Galacto runs on themes as it
happened with previous three Galacto.
The theme for present Galacto was
―Incredible Bharat‖, to bring out the unity
and diversity, the rich Indian culture, various
achievements the country has to its credit.
Besides this it was an attempt to orient the students to their responsibility as an Indian citizen.
The event flagged off with the Bike rally
from its premises at Bhairidevarkoppa on
21st afternoon ending at the Urban Oasis
Mall on Gokul Road passing through the
streets of Hosur and gokul road. It was
inaugurated at the Oasis mall with the
participating teams giving their initial
performance related activity.
The next 2 days i.e, 22 and 23, the event
was conducted in the GBS premise with
the participating teams exposed to the
MS.SHIPLA B ALONG WITH STUDENTS WELCOMING THE GUEST SHRI. VARUN AGARWAL
BIKE RALLY TO URBAN OASIS CARRIED OUT DURING THE
EVENT
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various events in leadership, marketing, finance, human resources, general knowledge and
cultural program. The cultural program was held at Hotel Mayur Aditya at Navloor location.
GBS was hosted 19 teams coming from various parts of Karnataka and adjoining states.
The previous 3 events have given a lot of exposure and experience to the students that have
enabled the learning process. For GBS, Galacto is more than just an event; it has become a hand
on learning pedagogical tool to apply the classroom learning.
The vision of Galacto at GBS is the experiential learning and lifetime memory of student days.
Lot of alumni’s having come forward to associate with the event in different capacities
reaffirming that they not only enjoyed the event during their times but also the experiential
learning they had. The students worked up to gave the campus a festive look.
The event was inaugurated by Shri. Varun Agarwal, a celebrity upcoming entrepreneur. In his
address, Mr. Agarwal narrated his life experience of becoming an entrepreneur from scratch,
helping the students to think of
becoming the entrepreneur rather than
the job seekers. He went on to add there
is a likely imbalance between the job
seekers and the job providers if this
imbalance is not corrected now by
creating their jobs more than the jobs
required, the situation will end in chaos.
Relating entrepreneurship to Incredible
Bharat, he touched upon that we Indians
are entrepreneurs by nature, but the
British rule made us the babus (job
seekers). He lamented that we have not recovered from the babu culture in spite of 6 decades of
independence. He strongly conveyed the message that it is not the money which stops somebody
from becoming the entrepreneur but our aspirations are the real limitations. Don’t chase the
money but chase the dreams was his message to the students. A small idea if nurtured properly
and taken to its logical end, does help in making an entrepreneur.
The function began with the cultural dance by GBS students followed by the participating teams
presenting their skits as the part of the Ice breaking event. The variety in the skits highlighted
the countries mood towards the vote as well as the general awareness towards this divine right to
vote.
Sri Madan Desai was the Chief Guest for the valedictory who distributed prizes to the winners.
SHRI. VARUN AGARWAL ALONG WITH SHRI.MAHENDRA KOTARI AND OTHERS DURING INAUGURATION
179
In his address he called upon the students to come out with innovative ideas which can change
the course of our living. He stressed upon the ethical behavior among the students, set the goal in
life and work for its achievement was his further advice. Narrating various experiences from real
life he advised many moral and valuable things which are precious in life.
The results of all the events and the winners of General Championship are as below
Kristu Jayanti College, Bangalore emerged as General Champions of Galacto-13.
Sl
No
Event Area Winner Team Runner Team
1 Praveshan Ice-breaking Chetan Business
School
Anjuman College, Bhatkal
2 Ekalavya Best Manager(Only
one)
KLE’s IMSR, Hubli
3 Shoonya Finance Jain College,
Belgaum
IEMS College Hubli
4 Pravartaka Marketing BET’s GBS,
Belgaum
Kristu Jayanti College,
Bangalore
5 Janatatva Human Resources Kristu Jayanti
College, Bangalore
IMER College, Belgaum
6 Arthagyana Quiz BET’s GBS,
Belgaum
Kristu Jayanti College,
Bangalore
7 Vidhitantra Information
Technology
BVB MBA College,
Hubli
KLE’s IMSR, Hubli
8 Vahini Social Media Kristu Jayanti
College, Bangalore
Anjuman College, Bhatkal
9 Layanrutya Cultural Jain College,
Belgaum
SDM CET Dharwad
185
Mrs. Kiran Magavi
Faculty Coordinator GBS FELICITATED DR ASHOK CHACHADI
GBS felicitated Dr Ashok Chachadi on 14-12-2013 at its premises on his retirement due by
December end. Dr Chachadi served Kousali Institute of Management Studies over 30 years
as the teacher of management,
Dean and Director.
Prof Tigadi-Founder Director of
Kousali Institute was the Chief
Guest, Prof J M Subrmanya former
Director of SDM IMD, Mysore and
Ex CEO of BDK Alloys Hubli was the
special guest on the occasion. Both
Prof Tigadi and J M Subrmanya
happened to be the teachers of Dr
Chachadi.
The other invitees attended
included Prof Abdul Kareem veteran English teacher, Dr Rajgopal, Dr Vishwanath
Korvi,Dr.Anil Garag, Dr Anil Yargatti,Dr Ramesh Kulkarni, Dr Uttam Kinange, Dr Murgod,Mr
Shehagiri Kulkarni, Mr Santosh Hurlikoppi,Mr Rangachar Raichur and all the students and
staff of GBS.
Dr Ramakant Kulkarni,
director GBS in his welcome
address recalled his
association with and how he
got into teaching because of Dr
Chachadi.
Prof Tigadi recalled in his key
note address how studious and
sincere was Dr Chachadi and
further how he influenced him
to get to teaching. The
contribution of Dr Chachadi
was praised.
Prof J M Subramanya recalled his association with Dr Chachadi in his address that as
student Dr Chachadi was very curious to know a lot and posed many searching questions
DR ASHOK CHACHADI ALONG WITH PROF J M SUBRMANYA, PROF TIGADI & DR.RAMAKANT KULKARNI
DR ASHOK CHACHADI ALONG WITH PROF J M SUBRMANYA, PROF TIGADI & DR.RAMAKANT KULKARNI LIGHTENING THE LAMP
186
making the teachers give their best to the class. Later as colleague in industry we both
formed a good team.
In his acceptance of felicitation Dr Chachadi spoke as to how he could get into management.
As a student of textile in the
under graduate education he
realized that there were
different ways of doing things
and if done well lot of savings
and better results can be
obtained. As the canteen
secretary and tour secretary
how he could practice the
management. This prompted
him to take to formal education
in management which was
available to him at two places
as he was selected at a foreign university as well as at Kousali Institute. Due to the family
constraints he chose to pursue MBA in Kousali Institute.
Later while working in industry his interest in academics and call from Prof Tigadi made
him to get back to academics as he registered for Phd. Further while looking forward to the
retirement he spoke that he is prepared for it and in that direction he already had a
seminar on post retirement life to
understand how to lead it.
He thanked all the well wishers,
students and all for the cooperation and
support he got in discharging his duty
as teacher and administrator.
All the invitees spoke on the occasion
and recalled their association with Dr
Chachadi and wished him.
Dr Chachadi was presented with the
citation in recognition of his
contribution and development of
management education.
DR ASHOK CHACHADI BEING FELICITATED BY DR.RAMAKANT KULKARNI & MRS.TAZEEN TAJ MAHAT
DR ASHOK CHACHADI ADDRESSING THE GATHERING
187
Faculty Tejaswini Patil introduced Dr Chachadi, Diana Hombal read out the messages sent
by Dr Nagbrahamam and Dr K R S Murthy and well wishers who could not make it to the
programme. Mahaveer presented the slide show containing the photographs of Dr
Chachadi at GBS on various occasions, Howard Wylde proposed vote of thanks, Kiran
Magavi compeered and coordinated the programme.
Dr Chachadi released the November-13 issue of GBS house magazine GBS FOCUS on this
occasion to the gathering.
=================================================================
188
Mr. Kiran Ambekar
Faculty Coordinator
GBS TAPS THE UNTAPPED HINTERLAND FOR EXPERIENTIAL LEARNING
Eight villages, 8 teams, VIII products - like wise this phrase though used different product,
all teams have gained similar exposure
and quantum of subject knowledge,
because of the Unparallel experiential
learning “On Field” rural marketing
project ,designed and executed by the
subject faculty Prof Kiran Ambekar.
Immaculate planning in terms of
gaining the confidence and support of
BAIF INSTITUTE FOR RURAL
DEVELOPMENT –GRAMA CHENTAN
TRAINING CENTER SURSHETTIKOPPA,
has played a vital role in giving success to this project.
Adding to this support was the well
designed research methodology and
questionnaire to explore the consumer
behavior of rural consumers towards the
chosen products. Students have literally
visited every household in a village
allocated to them, through the support of
the village opinion leaders and
influencers.
After a eight hours rigorous survey ,
students joy and thrill was augmented by the hospitality of the NGO, especially the village
specific recipes which was served in the lunch and dinner by BAIF.
FACULTY KIRAN AMBEKAR ALONG WITH STUDENTS DURING THE PRACTICAL SESSION
STUDENTS INTERACTING WITH THE VILLAGERS
189
The limitless Joy and excitement
to practically learn the subject
was seen, when the student were
given exclusive platform to
practically demonstrate the PRA-
Participatory rural appraisal
technique as a relevant tool for
exploratory research in rural
markets
To bring a logical ending to the
entire activity, students were asked to convert the entire survey data into systematic
formal reports, after proper analysis, interpretation and findings - in the process
Gaining the first hand self explored knowledge
The entire rural marketing team thanks the Management and Director of the institute for
their support.
STUDENTS INTERACTING WITH THE VILLAGERS
190
Mr.Nitinchandra S M
Faculty Coordinator
INTRAPINNACLE 2013
Refuse to lose……
The excitement simply does not stop at GBS...the energy is high and the adrenaline rush is unstoppable....!!!!.These were the initial lines of the invitation for the event. And remarkably, the event stayed true to its description. It was an event driven completely by the students. The energy and enthusiasm among the students was incredible.
The sporting spirit is an integral part of GBS culture. The attitude to win, the
fighting spirit and determination to give it your all on the field are the values that a sportsman lives by. GBS encourages such sporting values in its budding leaders of tomorrow. In line with this spirit, the GBS sports committee conducted INTRAPINNACLE 2013, the annual intra-college sporting event of GBS on 30th November and 1st December 2013 at SDM Dental College Ground, Dharwar.
The event comprised of the following seven disciplines across all the four divisions of GBS: S. no Games Category
1 Cricket Boys, Girls
2 Volleyball Boys
3 Basketball Boys
STUDENT OF BOTH THE SEMESTER DURING THE INTRA-PINNACLE SPORTS EVENT
191
4 Football Girls
5 Throw ball Girls
6 Badminton Boys, Girls, Mixed Doubles
7 Table Tennis Boys
There was active participation by the students in all the disciplines and the average attendance was recorded at 154 students for the two days. All the games were keenly contested and hard fought. Moreover the games conducted were fair in terms of umpiring and refereeing. Consequently the event was conducted very smoothly.
As it turned out, the heat of the battle blended with the picturesque settings of the arena provided for a beautiful spectacle. The catering facility was good and on time. In the light of all these wonderful things, I would like to state that the event was indeed a roaring success…..
Finally, I would like to express my gratitude to the GBS sports committee and all the volunteers who helped me in conducting this event. I profusely thank
Dr. Bhargav Revankar for supporting me throughout the event.
STUDENT DURING THE INTRA-PINNACLE SPORTS EVENT
192
Ms. Tejaswini Pati
Faculty Coordinator
PRAYAAS-2013 An attempt to develop HR know how
“Every New experience is a best experience”
One of the city’s most renowned business school i.e. Global Business School conducted an
one day in-house Human Resource Management fest on 15-12-2013 under the leadership
of Ms.Tejaswini Ma’am and organized by cultural committee students of 1st sem with an
objective to give a practical insight to the first semester students of MBA regarding the
Human Resource subjects and help them to apply the theoretical concepts in to practical
situations. The team names are as follows The ladders.com, alltimejobs.com,
Placementindia.com, Indeed.com, Glassdoor.com, Bharatcareer.com, Freshworld.com,
Naukari.com, Monster.com, Ziprecruiter.com, Careerbuilder.com, USAjobs.com,
Simplyhired.com.
The day began at 9.30am with an inaugural session accompanied by our chief guest Mr.
Ravi Kulkarni and along with our beloved Director Dr. Ramakant Kulkarni. Our chief
guest gave a valuable speech on Human Resource practices and gave a image of current
scenario. Followed by we had the rounds started at 10.30am.
The first round was Aptitude test where questions relating to Human Resource development were asked There were 25 questions given to them. Followed by the aptitude round we had Introduction round where every team was
supposed to come on the stage and give the introduction about their organization structure
of HR department and justify it and which was judged by Ms. Tejaswini and Mr. Mahaveer.
GREETINGS TO MR. RAVI KULKARNI BY DR.RAMAKANT KULKARNI
193
Third round which was titled as Jargons, where certain HR terms and keywords were
given to teams and they were supposed to
convey to their teammates without using the
term.
Fourth round was a round with visuals and that was HR Quiz, where questions relating to Human Resource were asked and points were given according to their excellence. Fifth round began the exact race and that
was all about Personal Interview, where the
members of a particular group has to
interview among themselves for a
particular post and was judged by Ms.
Laxmi Chougle.
Finally, the final round was the Press
Round where two candidates that is the VP-
HR and Labor Laws Manager from each
team were involved in the press and was
judged by Mr. Raghu Kulkarni. Sir had
wide experience in teaching field and
judged the participants with extreme
relevance
Then came the valedictory function along with the chief guest Mr. Raghu Kulkarni.
Students gave their feedback and the first place was bagged by The Ladders.com and
runners-up place was bagged by Alltimejobs.com. We even awarded Mr.Saif Patil as
Best Performer for Prayaas.
As a concluding part Prayaas was success and has been placed as a Milestone in the GBS
calendar.
MS. TEJASWINI AND MR. MAHAVEER JUDGING THE EVENT
MS. LAXMI CHOUGLE JUDGING THE EVENT
194
NEW YEAR CELEBRATIONS
Vanish everything that is bad, Welcome everything that is good, Wishing
you all a very Happy New Year
New Year was celebrated on 1-1-2014 at GBS premises. Delicious south Indian lunch was
arranged at its canteen with cake cutting ceremony. Followed by movie trip to Laxmi Pride
Mall to watch the sandalwood movie “ Shravani Subramanyam”.
The review of the same is as follows
Shravani Subramanyam is a 2014
Kanada film written and directed by
Manju Swaraj. This film stars Ganesh
and Amoolya in the main roles. The
movie revolves around music lover who
wants to become a big singer like
Balasubramanyam. He will be trying to
move forward in that direction.
Suddenly one young girl enters in his
life and what will be the changes that get
into life it’s the remaining part of the story.
During this special occasion New Faculty Mr. Uday L was welcomed by the team GBS.
DR.RAMAKANT KULKARNI ADDRESSING THE GATHERING DURING THE NEW YEAR
195
Mr. Kiran Ambekar
Faculty Coordinator
GBS DELIVERS CONSISTENTLY FOR THIRD TIME ON IT’ S
INTERNATIONAL TOUR PROMISE.
INTERNATIONAL TOUR 2014
Incredible, Marvelous, Unforgettable…… this is how the International Tour can be
described. It was a successful journey with 100 members of the GBS Family.
The 20 members group left Hubli on 21st Jan and the 80memeber group left Hubli on 22nd
Jan and thus started the voyage. E Boarded the flight from Bangalore International Airport
to the Malaysian capital Kuala Lumpur. Reached the place at 6 in the morning and had the
first glimpse of a foreign country. We checked into our Hotel and thus started the 1st day ith
a light breakfast and a bit of shopping and a mini city tour.
The next day was a very well planned day. We were leaving for the water park for a whole
day. The day was watery in the water park. All were thrilled to see the variety of games, the
jungle trail, the Zulu walk, and the water games the various restaurants to catch upon if
hungry, 5D shows and what not to mention. There was bike ride, bungee jumping, ice
skating. All faces were tired and happy at the same time with the glow of the fun.
STUDENTS HAVING THE BEST TIME DURING THEIR VISIT TO MALAYSIA
196
The 3rd day the energy was
renewed and as usual after our
breakfast they had planned a city
tour for us, to which the first
destination was the KING’S
PALACE. Malaysia has 11 Sultans
and we visited 1 of the Sultan’s
Palace. The palace was a beautiful
place with 400 acre place with
greenery around it. Though we
were not allowed inside gate of
the palace it must be a beautiful
inside as it as outside.
As we left from there our next destination was not much far just a 15 minutes bus ride and
we were at the WAR MEMORIAL. This was a place which was dedicated by the Malaysian
people to their heroes who fought in the World War 1. The place was beautiful with huge
pillars and fountains around it and as we reach in the centre we could see the Granite made
statues of 7 soldiers who were the part of the World War 1. The soldiers were in different
positions of war with the weapons in hand. The place was a sign of gratitude and great
respect to the brave soldiers.
Next we moved to the Malaysia’s Times Square Mall, which was said to be the cheapest in
Malaysia. There we did our bit of shopping and then left to the most beautiful place one
could find in Malaysia and for which it is famous of course, It was none other than the Twin
Tower PETRONAS.
The Twin Tower has around 88 floors and
connected by a bridge in between. One
could find all the world known brands
there and the eyes couldn’t fit in all the
beauty of the place at once. With all happy
faces we left from there and hand a
stomach full of dinner went to our Elanga
Hotel for the last night stay in that hotel.
The next day we had to check out the
hotel early as we had to go to the
GENTING HIGHLAND which was a place 600ft above sea level with a temperature around
10-15 degrees.
SHRI.BHARAT JAIN,SHRI.JITESH JAIN ALONG WITH DR.MANIK(DEAN) AND MR.KIRAN A
MS.TEJASWINI PATIL DR.MANIK(DEAN) AND MR.KIRAN A ALONG WITH THE STUDENTS
197
We reached the place and checked in the FIRST WORLD HOTEL which had a world record
of having the highest number of rooms in the world that is 6118. It was a huge place with
so many rooms and so many
floors. The place had all kind of
entertainment one could think of
at one single place. Casino,
Games, Dance, Music, Magic
Show, 3D shows and what not.
Everybody had a great fun out
there and all were enjoying the
place to their fullest. We enjoyed
the CASINO in the night time also
at 1.30 AM.
Next Day, the 5th day, our last day
in Malaysia, we left the place at
09:00 AM from Genting and started the journey to our last destination the Batu Caves, to
the famous Karthikeyan Temple. The place was religious place with caves and small
temples in it. From there we had our last Malaysian lunch and left to Airport and boarded
the flight to India and we were Back our home land INDIA !!!
STUDENTS ENJOYING DURING THEIR INTERNATIONAL TOUR
198
Ms. Diana Hombal
Faculty Coordinator
REPUBLIC DAY
GBS celebrated Republic Day on 26th January. This was the 7th time the National Flag was hoisted at GBS to commemorate the occasion. Sri Mahendra Kothari, Vice President of Gen Society and Chairman Governing Council hoisted the national flag in the presence of students and staff. The national anthem was followed by students' performance. The patriotic songs and dance performance marked the celebration. In his address Mr. Mahendra Kothari conveyed his greetings. Director Dr. Ramakant Kulkarni spoke on the
need and importance of constitution and how it is helping the nation. Greetings were sent to the final
year students who were on International Tour to Malaysia during this time.
DR.RAMAKANT KULKARNI ADDRESSING THE GATHERING DURING THE REPUBLIC DAY
SHRI. MAHENDRA KOTHARI HOISTING THE NATIONAL FLAG DURING REPUBLIC DAY
200
Mr. Nagraj Goudar Director Placement Event Co-ordinator
GBS CONDUCTED UNDER-GRADUATE PLACEMENT DRIVE (TCS PLACEMENT DRIVE)
GBS in association with TCS, Bangalore conducted the placement drive for the under
graduate students on 14-02-2014 at its campus. A team of 19 officials from TCS visited GBs
campus and in the day long sessions conducted the selection covering written test, group
discussion and five rounds of interview. In all 1000 students from across places in 200 kms
radius(Davangere, Hospet, Bellary, Gadag, Hubli, Dharwad, Belgaum, Haveri, Hangal,
Dandeli,Bijapur, Bagalkot representing 45 colleges) participated in the drive. TCS issued
134 offer letters at the end of the drive to the selected students. The students started
coming in from the early morning at 7am to participate.
In the formal inauguration Sri Nagraj Goudar Director Placement addressed the gathering
giving details of the drive and the process. He further added that GBS has been conducting
this drive for last four years as a social responsibility on the part of GBS and helping the UG
students to get placement. The present drive has been the fourth in as many years. The TCS
officials briefed the gathering the career opportunity at TCS and urged the students to
TCS STAFF ALONG WITH MR. NAGRAJ GOUDAR(DIRECTOR PLACEMENT) DR.RAMAKANT KULKARNI DIRECTOR AND DEAN DR.MN MANIK AND MR.HOWARD W(DIRECTOR DISCIPLINE) DURING INAUGRATION
201
make a career at TCS. GBS Director Ramakant Kulkarni welcomed the gathering and Dean
Dr Manik proposed vote of thanks.
The entire GBS staff and students managed the operational part of the drive.
TCS OFFICIALS ADDRESSING THE GATHERING REGARDING CAREER OPPORTUNITY AT TCS
203
GBS AND VIJAY BANK
GBS and vijay bank, Regional Office hubli entered into mou on 1st feb-2014 for assisting the mba students at gbs for financial assistance to enable their education. The mou was signed at gbs premises by gbs director ramakant kulkarni and sri. Sridhar shetty regional manager, vijay bank hubli. Sri Narayan Bhat chief manager, Prof Mahesh Bendigeri, admission coordinator and Sri Howard wylde Director students welfare GBS.
DR.RAMAKANT KULKARNI(DIRECTOR) ALONG WITH SRIDHAR SHETTY REGIONAL MANAGER, VIJAY BANK HUBLI
DURING MOU
DR.RAMAKANT KULKARNI(DIRECTOR) ALONG WITH SRIDHAR SHETTY REGIONAL MANAGER, VIJAY BANK HUBLI SIGNING MOU & LEFT SIDE GBS
MEMBERS GREETING VIJAYBANK OFFICALS
204
Ms. Tejaswini Patil Event Co-ordinator
CULTURAL COMMITTEE PRESENTS FUN WEEK
Dates - 10th, 11th, 12th and 13th of Feb- 2014 Venue - Lobby
Essence - Creating a fun atmosphere in the workplace increases productivity, morale, and
makes the organization more competitive. Fun is contagious. Everybody wants to have fun
and be part of fun activities. We can make more fun, if we just decide to be bold, flexible,
improve our attitudes and apply some ideas.
Objective - In order to relieve the stress and boredom, fun week was organized with the
following themes. It started with a Halloween Day followed by Retro’s, Mis-match and Red
Carpet Day.
Award Ceremony - On Red Carpet day winners of all the three days were rewarded
accordingly.
The scary Halloweens of the day - Komal, Ruben, Savita and Anandayya.
Dharmendra and Hema malini of gbs - Rakesh, Veena, Shalini and Prashant M.
The perfect mismatch - Aparna, Vijay, Rohit and Kanchan.
The Celebrities of the Red Carpet day - Akshata Kadam and Koustab.
The Best Couple - Megha R C and Rakesh
207
Dr. Bhargav K Revankar & Mr.Nitinchandra SM Faculty Coordinator
PINNACLE-2014
Pinnacle started by GBS as the yearly sports meet in 2008 has gained in strength as the
years by gone.
Pinnacle 2014 is the 7th one in as many years and has aroused tremendous enthusiasm
among the students and participating MBA institutes.
GBS is the only institute under Karnataka University to have consistently kept Pinnacle
sports a regular affair since its start.
This has become the most awaited sports event for the participating institutes.
All the affiliate MBA institutes coming under Karnataka University are invited to participate
in Pinnacle every year and this year too.
In all there 6 different sports events in Pinnacle-2014 and a team of 25 students involving
both boys and girls will be playing the sports. Badminton, Cricket, Volleyball, Throwball, 4 x
100 mts relay, Basketball will help the students to exhibit the talents to bring the trophy to
their institute.
GBS STUDENTS CELEBRATING AS THEY LIFT THE GENERAL CHAMPION’S TROPHY FOR THE SIXTH TIME IN A ROW
208
4 x 100 mts relay is the new event in Pinnacle-2014.
Pinnacle-2014 is played on 2nd and 3rd March-2014 at two different venues. On 2nd March it
will be played in Karnataka University ground and 3rd it will be in the SDM Dental college
ground.
Pinnacle was formally inaugurated on 26th Februay,2014 at GBS premises in the
auditorium in the presence of the invited team captains and few players by drawing the
schedules. All the captains were administered the oath to bring in the sporting spirit and to
build the sense of friendship and fair play.
The Pinnacle flame was lit on the occasion to mark the inaugural of the event.
Prof Bharagav Revankar and Prof Nitin More are the faculty coordinators for Pinnacle-2014
and the sports committee students of both MBA 1st and 2nd year are the organizers well
supported by all the GBS students.
GBS are defending the champions of Pinnacle for last six years.
Event Details
Dates : 2- Mar-2014 and 03-Mar-2014
Number of institutes participated : 07
Number of sports conducted : 09 [individual and group sports]
Number of sports man winners : 84
General Championship : GBS Hubli
209
Sl.No. Sport Particulars winner Runner
1
Shuttle
badminton
Boys
single KIMS GBS
2 Girls
Single KIMS IEMS
3 Mixed
Double KIMS
DVH
IMSR
4 Cricket
Boys IMSR IBMR
5 Girls GBS IBMR
6 Throw ball Girsl IMSR IBMR
7 Relay 4x100
boys GBS IBMR
8 Volley ball Boys GBS KIMS
9 Basket
Ball Boys GBS IBMR
Points:
Sl.No. Team Winner
(10)
Winner
(7) TOTAL
1 KIMS 3 1 37
2 GBS 4 1 47
3 IMSR 2 20
4 DVH IMSR 1 07
5 IBMR 5 35
6 IEMS 1 07
7 CBS 00
211
Mr. Kiran Ambekar
Faculty Coordinator
THE SCOTLAND OF INDIA-MADIKERI
Report by Ruben Stanley (II SEM)
The most awaited movement for the 1st year students of MBA batch 2013-2015 has come
true. The outbound program which was supposed to be at the initial stage of the 1st
semester commencement could not be executed due to some genuine reasons, but yes the
delay in the outbound program had bought in a surprise to the students and finally the
management had fixed Madikeri as the destination for the outbound program from March
5th 2014 to March 9th 2014. The Coorg city which is also called as the Scotland of India had
many more features which was explored.
Day 1 We started from Hubli at 10.00pm with around 90 students, 5 teaching staff
and 1 supporting staff arranging two executive buses through a thrilling travelling in the
bus for around 13 hours and reached madikeri at 11.00am.
Day 2 We started at 2pm and reached the Abbey falls and spent our time there for 3
hours. At 5pm we left from Abbey falls and reached the Raja seth garden which was almost
at the peak of the city blend with beautiful sceneries, followed by we had a motivational
MR.BASAVARAJ THE TOUR COORDINATOR ADDRESSING THE STUDENTS DURING THEIR VISITS TO MADIKERI
212
speech by Mr.Basavaraj, the event manager and from there we reached the hotel and
concluded the day.
Day3 The intensity grew up and we left at 10.00am to Talacauvery, a Hindu temple which
was situated at the peak of more
than a 1000feet high. We received
blessings from the God and Goddess
at the temple and from there at
1.00pm we reached Bhaagmandal
which was a place of river and a
temple. From Bhaagmandal we
reached the hotel at 5.00pm. Later
7.00pm we left to a Camp fire region
outside the city, danced there till
9.00pm and later reached the hotel
and had a sound sleep.
Day 4 It was the last day of the outbound trip. At 10.00am we left to river rafting
which was almost the main event, there we swam and enjoyed in the water till 1.00pm and
later after our lunch we to the Tibetian Golden temple, observed the beauty of their culture
and exactly 6.00pm we left to Hubli and next morning at 5.30am we reached Hubli with
unforgettable memories.
Glimpses of Outbound programme
STUDENTS ALONG WITH FACULTY MEMBERS DURING MADIKERI
VISIT
213
Ms. Diana G Hombal
Faculty Co-ordinator
INTERNATIONAL WOMEN’S DAY
Global Business School, Hubli organized the International Women’s Day on 12/3/2014 at
its premises in Bhairidevarkoppa to celebrate the International Women’s Day. Addressing
the students on this occasion the Entrepreneur of Safe Hands 24/7, Smt. Shravani Pawar
spoke on how a woman can run an organization which provides safety to many big
organizations in the form of female security guards.
Chief Guest on this occasion, Smt. Shravni Pawar asked the young crowd if they all are
happy making a living with the routine things or are they living with passion. She shared
her challenges and difficulties of setting up an organization run by a woman with a
business objective of providing security to other organizations through female security
guards. And how her difficult choices made then are have borne fruits in the form of today’s
strong organization in the state with 400 + employees making a living because she made a
choice to live with her passion.
The guest of Honor on this occasion, Smt.Dr. Savita Raichur, the famous dermatologist and
cosmetologist addressed the young crowds on the equality of women and also brought
DR.RAMAKANT KULKARNI (DIRECTOR) ALONG WITH SMT.DR. SAVITA RAICHUR AND SMT. SHRAVNI PAWAR
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forth the usage of cosmetics is now turned into abuse of cosmetics. And cautioned the
audience about the dangers of abuse of cosmetics and shared the various ways to prohibit
the same. She gave a call to the audience to remember to thank our mothers for all the hard
work they put all throughout their lives to see their children prosper.
On 11th march 2014, the GBS College MBA girl students, a total of 33 students along with
their faculty, Ms. Diana G Hombal had, visited and celebrated the women’s day with the
students at KSV. The students at Kalkeri Sangeet Vidyalaya are highly talented and
specialized not only in academics but also in traditional form of singing and dancing. All the
girls had a unique experience of visiting this school and were inspired to bring more
change in the society and had their learning’s of the challenges of Social Entrepreneurship.
Dr. Ramkant Kulkarni, Director, in his presidential remarks spoke about the importance of
this day, and reminded the crowd how women have been the change agents in the society..
Faculty Ms. Diana G Hombal co-ordinated the event and the theme for this year was
‘Women – Inspiring change. ‘Student Ms. Vinutha Prathapan compeered for the program,
faculty,Mrs. Kiran Magavi welcomed the gathering and faculty, Ms. Diana Hombal proposed
the vote of thanks.
FACULTIES AND STUDENTS EAGERLY LISTENING TO THE GUEST DURING INTERNATIONAL WOMAN’S DAY
CELEBRATIONS
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Mrs. Tazeentaj Mahat
Faculty Coordinator
Asst Professor
BHUMIKA- 2014
Annual Parents Meet
GBS organized the yearly parents meet “Bhumika-14” on 12th April, 2014 at Hotel
Dennison’s, Gokul Road, Hubli. Mr Abu Shaikh, Managing Trustee, Shaikh Group of
Institutions Belgaum was the Chief Guest on this occasion.
Both parents and educators have a large stake in children's success and therefore parents
are an integral part for the success of any student. Global Business School, Hubli from the
year of its inception in 2007, has been organizing the Annual parents meet involving the
Parents of all their students. GBS has seen 7 successful years of its services to the student
community and 5 successful batches that have passed out from GBS Hubli are witness to
the this event.
Bhumika event is organized by GBS to also award the deserving meritorious students in
various specializations. The Gold and silver medals are instituted by the Board Members of
GBS management. All the final year students, at the end of their course are evaluated in 5
different categories – Marketing, Finance, Human Resource, Sports and Over all with
rigorous rounds and stringent parameters and are declared winners for Gold and Silver
medals.
MR ABU SHAIKH THE CHIEF GUEST INAUGURATING THE FUNCTION ALONG WITH SHRI RAMESH KOTHARI(CHAIRMAN) AND DR M S SUBHAS (DEAN KIMS)
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This was the 7th Bhumika in a
row, a total of 9 students of
the batch of 2014 were
awarded for the excellence in
various academic and sports
field by giving the medals.
The Chief Guest for the
evening was Mr Abu Shaikh,
Managing Trustee, Shaikh
Group of Institutions Belgaum
who not only was a part of the
award presentation but also
gave the Bhumika address.
Mr Abu Shaikh spoke about the corporate culture in education is being led by GBS.
Touching up on “Success” he opined that it is an indication of happiness and awards bring
the happiness. Satisfaction is an indicator of quality of life. Drawing reference to Covey Mr
Shaikh looked at Stimulus and response and stated that the aim of B schools should be to
use the space between the stimulus and response. Complimenting GBS for its efforts in
providing good placement and the year book ‘GBS INSIGHT’ he called up on the students to
take reference to Jack Welch for his introspective habit of asking such questions as Am a
right person to do the job ? Am I adding value to the organization ? Am I giving positive
return to the organization ? Providing insight on these questions he said organization hire
people for value addition, for their problem solving abilities. He cautioned that we tend to
over step our limits as such
one should be cautious of this
situation. He suggested that
for first 3 to 4 months one
may not venture to provide
any advice as this is a
orientation period on the job.
Referring to ‘Toyota Way’
book he informed that the
new recruit in Toyota is
asked to observe the job done
for full day and know how the
job is done and then ask
questions like why the job is done that way and is there any other way that job can be done.
MR ABU SHAIKH THE CHIEF GUEST ADDRESSSING THE GATHERING
SHRI RAMESH KOTHARI (CHAIRMAN) ADDRESSSING THE GATHERING
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So keen observation is essential he added. One can be forthright in his/her approach but
giving excuses is not good he said. Offering advice out of his long experience he suggested
to the students to build trustworthiness, show 100% integrity, stay punctual, build
network with people, develop positive attitude. He concluded by telling that the best way to
predict future is to create it. So you are what you make.
Mr Shaikh was presented the life time achievement award carrying citation, by the GBS
management.
Mr Ramesh Kothari, Chairman GEN Society in his address called up on the parents to
encourage their children to follow their dream and help achieve it. Employment has
attained important place in the present day due to the skills and expertise with which
people come to work. Education and intelligence has gained in prominence as such the
profession / work has come out of caste / community driven domains he concluded.
DR M S Subhas Guest of honor and Dean of Management studies, Karnataka University in
his presidential address posed the question that would MBA continue and answered that as
long as organizations need managers MBA will continue. Calling upon the parents and
students he said to dream big, chase passions, shape the aspirations, think of 3 to 5 to 10 to
50 years as to how much you will earn and attain the same by hard and purposeful work.
Ownership of the work and walking that extra mile brings success rather than doing run of
the mill like work which every body does he concluded with.
STUDENTS POSING BEFORE THE BHUMIKA CERMONY
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Dr. Ramakant Kulkarni welcomed the gathering and shared the significance of having this
annual parents meet, He said that Bhumika is one such unique event which brings all the
stake holders – the Management, the
Parents, the Faculty and students on
one common platform at least once
a year. A student’s career is shaped
by all the stakeholders, and
Bhumika becomes important in this
regard.
Mr Nagraj Goudar- Director
Placement presented the placement
report and handed over the offer
letters through the dignitaries to
the students placed in various organizations.
Dr Manik introduced Mr Shaikh to the audience.
Bhumika Coordinator Tazin Taz proposed vote of thanks jointly with Diana Hombal.
The Management of GBS was represented by the Shri. Ramesh Kothari, Chairman, Sri
Bharat Jain President, Sri Jitesh Jain,
Secretary of GEN Society.
All the staff members were introduced
to the audience and they were
felicitated by the management.
Bhumika was coordinated by faculty
Tazin Taz and Mr Uday Lawate and
Diana Hombal this year.
Tazin Taz presented the brief on the
selection process for the awards.
A total of 88 nominations were received for all categories including Marketing, Finance,
Human Resource, Sports and Overall. Out of that 45 were short listed for the final round of
personal interview. The students qualifying through various rounds and personal interview
by expert panel were finally adjudged as winners.
The winners go as under :
DR M S SUBHAS( DEAN KIMS) ADDRESSSING THE GATHERING
DR. RAMAKANT KULKARNI WELCOMING & ADDRESSSING THE GATHERING
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For Marketing: total nominees were 11, Gold Medal was awarded to students Ms.Shruti
Thakkar, and Silver award went to Mr. Rahul Kumbhar respectively.
For Finance category: total nominees were 12, Gold Medal was awarded for students
Ms.Sneha Yardi and Silver award went to Ms Puja Barshi respectively.
For Human Resources category: total nominees were 8, Gold Medal was awarded to
students Ms. Aparna Joshi and Silver award went to Ms. Akshata Kadam respectively.
For Sports category: total nominees were 12, Gold Medal was awarded to students
Mr.Anup Terani and Silver award went to Mr. Manjunath C Kattimani respectively.
For Overall Leadership: total nominees were 12, Gold Medal was awarded to student Ms.
Puja Barshi.
The students of first year gave the cultural programme.
The spirit of Bhumika-14 “ Faith in System, Faith in process and Respect for fellow
contestants.”
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Specialization Gold Medalist
OVERALL
Ms. Puja Barshi
Specialization Gold Medalist Silver Medalist
MARKETING
MS.SHRUTI
THAKKAR
MR.RAHUL
KUMBHAR
FINANCE
MS.SNEHA YARDI
Ms. Puja BArshi
HR
MS. APARNA JOSHI
MS.AKSHATA
KADAM
SPORTS
MR.ANUP TERANI
Mr. MANJUNATH C
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Ms. Tejaswini Patil
Faculty Coordinator
Asst Professor
Mrs. Kiran Magavi
Faculty Coordinator
Asst Professor
REMINISCENCE - 2014
Global Education Network Society’s Global Business School, Hubli conducted its third
alumni meet on 6th April, 2014 at its premises.GBS has seen 7 successful years of its
services to the student fraternity and 4 successful batches who have passed out from GBS
Hubli attended the Reminiscence 2014, the Alumni Meet.
Reminiscence is the alumni meet which GBS organizes annually to bring together the
alumni of GBS, present students and faculty. This is essentially done to bring back the
nostalgia among the passed out student. Reminiscence 2014 is the third alumni meet
following the path set by the 1st Alumni meet in 2011. It provides opportunity for Alumni to
stay associated with their alma mater.
The theme for this year’s alumni meet was “Simply South”, with nearly 80 alumni
attending. The event was headed and coordinated by Prof. Kiran Magavi and Prof.
Tejaswini Patil. The program started with welcoming the alumni in a typical south Indian
style followed by introduction of alumni. Alumni provided the valuable inputs and shared
their corporate experience to benefit the present batch.
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Prof. Kiran Magavi welcomed the gathering, Dr. Ramakanth Kulkarni, Director of GBS
proposed vote of thanks, Ms. Vinutha Pratapan anchored the event.
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INTERACTIVE SESSION ON MANAGEMENT EDUCATION AND PGCET 2014
GBS Hubli in association with BLDEA's A S Patil College of Commerce
(Autonomus) MBA Programme, Bijapur had organized interactive session on
Management Education and PGCET 2014 on 4th April 2014. More then 80
students pursuing final year degree had attended this seminar. Mr. Venkat
Ramani from varnaz spoke about importance of management education. Mr.
Murgesh Pattanshetti spoke about leadership qualities. Mr. Mahesh Bendigeri
spoke about PGCET 2014, purpose of forming APMINK, Education loan. Dr.
Savita Toro - Director BLDEA MBA Programme gave presidential remark.
Representative of IEMS, Chetan B-School, IBMR had participated in this
seminar.
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Dr. Bhargav K Revankar
Associate Professor
Election 2014 a view – GBS Global Weekly Review (16-Apr-2014)
A MBA girl cast her vote first time at a polling booth in Hubli Dharwad on 17-Apr-2014,
during the 5th phase of elections. The electoral battle for the 16th Loka Sabha which
kikcked off on Apr-07, will wind its way around the country in nine phases and counting
will takes place on May 16th
Elections in India 2014
The constitutional term of 15th Lok Sabha will complete on May 31, 2014. The general
election for members of 16th Lok Sabha will be held in 2014 by public voting in all
parliamentary constituencies. The two leading parties contesting are the Indian National
Congress, the party leading the ruling UPA government - and the Bharatiya Janata Party
with Narendra Modi as the prime ministerial. Though Rahul Gandhi appears to be the new
face of the party, the INC is yet to announce its candidate. Rs 300 billion the amount likely
to be spent by the Government, political parties and candidates for the Loka Sabha
elections according to center for media studies. The projected expenditure makes world’s
largest exerciser in democracy, one of its most expensive as well, second only to $ 7 billion
spent for US presidential elections in 2012.
History of Elections
The Constitution of India was adopted by the Constituent Assembly on November 26, 1949.
Drafted by a committee led by Dr. B. R. Ambedkar, it took effect from January 26, 1950, and
the date is celebrated as the Republic Day of India. India was declared as a democratic
republic, with Dr. Rajendra Prasad becoming the first President of India. The first
constitutional elections in India were held in 1952, in which the Indian National Congress
won by majority and India got its first Prime Minister, Jawaharlal Nehru. The first Lok
Sabha was formed and Dr. Rajendra Prasad was re-elected as the President of India.
Year Election Party Prime Minister
1957 The 2nd General
Election
INC Pandit Jawaharlal Nehru
1962 The 3rd General
Election
INC Pandit Jawaharlal Nehru
After Jawaharlal's demise, Gulzarilal Nanda
became PM then Lal Bahadur Shastri then
Indira Gandhi
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1967 The 4th General
Election
INC Indira Gandhi
1971 The 5th General
Election
INC Indira Gandhi
1977 The 6th General
Election
Janata Party Morarji Desai followed by Charan Singh
1980 The 7th General
Election
INC Indira Gandhi /Rajiv Gandhi
1984 The 8th General
Election
INC Rajiv Gandhi
1989 The 9th General
Election
Janata Dal
coalition
V.P. Singh / Chandra Shekhar
1991 The10th General
Election
Congress P.V. Narsimha Rao
1996 The 11th General
Election
3rd Front H.D. Deve Gowda
1998 The 12th General
Election
BJP Atal Bihari Vajpayee
1999 The 13th General
Election
BJP Atal Bihari Vajpayee
2004 The 14th General
Election
UPA Manmohan Singh
2009 The 15th General
Election
UPA Manmohan Singh
The Electoral Process
1. Constituencies are segregated as per the number of seats in Lok Sabha and Vidhan
Sabha elections.
2. The voters' list of the demarcated constituencies is prepared and published
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3. The Election Commission declares dates of election, date of filing nomination papers
and the last date of withdrawing nomination.
4. Nominations are filed.
5. Nomination papers are verified on a fixed date.
6. Campaigns are held by political parties through public meetings, distribution of
posters, processions, and use of media like radio and television.
7. Campaigning closes 48 hours prior to election date.
8. The election law in India prohibits a candidate from:
a. Threatening or bribing a voter
b. Campaigning using government resources
c. Influencing or appealing voters on religion and caste
d. Spending over Rs. 25 lakhs and Rs. 10 lakhs for one-time Lok Sabha or
Vidhan Sabha election, respectively.
Population Electorate
Male Female Total Male Female Other Total
Electorates
539,344,962 508,604,500 1,049,225,050 425,128,296 383,236,197 28,161 811,529,275
Finally.....
The team GWR elaborated above subject discussion and finally students conducted the
mock election pooling one day earlier of 5th phase of 16th General election – the analysis of
mock pooling found 100% voting by staff and students of the session.
Thus, the GWR team created the awareness of 16th General election with very motive “right
to vote and vote to right”.
Courtesy: Shivakumar Odsumath, Nagayya, Shivakumar Hiremath, Praveenkumar T,
Veena J
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Dr. Bhargav K Revankar
Associate Professor
GLOBAL WEEKLY REVIEW –IN ACADEMIC YEAR 2013-14
SEMESTER- II
THE VERY BUZ WORD GWR- GLOBAL WEEKLY REVIEW; STARTING FROM RADIO WORLD
IN THE 1920S TO NEARLY 86 MILLION ACTIVE MOBILE INTERNET USERS IN INDIA AND
BUSINESS WORLD AROUND WAS BROUGHT TO PLATFORM OF GWR BY GBS SEMESTER-II
STUDENTS WITH AN ATTEMPT TO BRING ALL POSSIBLE INDUSTRIES ELABORATIONS IN
GIVEMN SESSION WITH GROUP DISCUSSION, DEBATES, FACULTY INTERACTIONS,
INDUSTRY INTERACTION ETC.
CONGRATULATIONS TO TEAMS:
INDUSTRY / TOPIC STUDENT TEAM
1 AUTOMOBILE BHAGYASHREE, KOMAL B, IRAVVA H, MONICA
2 JOBS AND ENTREPRENEURSHIPS RUBEN, SHWETANK J, SHILPA N, ASHISH GOYAL, SAIF PATIL
3 FILM SANTOSH, AVINASH, VIJAY JITURI, PADMAJA, PRABHVATI
4 TOURISM & BANKING GOURAV , BADESAB, NITESH, SHANAWAZ,
5 SPORTS RANJITA NAYAK, DARA RICHARD,
NAMEETA HANJI, ABHINAV K, MAHESHKUMAR M.S
6 ELECTION 2014 SHIVAKUMAR ODSUMATH, NAGAYYA, SHIVAKUMAR
HIREMATH, PRAVEENKUMAR T, VEENA J
7 APP WORLD FARHEEN, BASIL, POOJA KANAVALLI, KUBER, SHARAN B,
8 MASS COMMUNICATION &
JOURNALISM
RAMESHCHANDRAHAS, NAMITA, RANJITA, ABHINAV,
RAKESH
9 AGRI-BUSINESS MANAGEMENT SIMRAN, PRITHIVI, SHRIDHAR, ARUN, SUPRIYA
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Dr. Ramakant Kulkarni
Director
Allocate and Allow.
( How we did so many events/activities at GBS this year.)
---------------------------------------------------------------------------------------------------------------------
Introduction.
In the educational institute besides the academic activity, the co-curricular and extra
curricular activities have their respected place. These activities contribute to the overall
development of students’ personality and help build the character. Besides establishing a
bond with the staff who lead these activities ,the students carry the memories with them to
cherish for long time. Further as the formal class room education ends at PG level the
events and activities leave a strong memory with the students.
Bird’s Eye View.
Realizing the vital role this aspect plays, we at GBS have instituted year long activities and
events through out the academic year. The Teacher’s day, three day Ganesh Festival, intra-
pinnacle sports meet, orientation to the new batch, management fest Galacto, Women’s’
day, UG placement drive (TCS drive) inter-collegiate sports meet Pinnacle, alumni meet
Reminiscence, parents meet Bhumika, In all in 2013-14 we organized 14 events. All these
events/activities over a period of last seven years have become iconic in their existence
and have become brands in themselves. This indeed is a firm step in institution building
and GBS is proud of its staff and students not only in their seeing a common goal and vision
but also working relentlessly to accomplish the goal and vision.
Approach.
How we do this and have been doing all these years deserves a look. Post facto the
accomplishment gives satisfaction to all. The relook and recording of how we did and have
been doing would serve as a guiding path for future.
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In a span of eight months ( inclusive of examination ) of academic year split into four
months of a semester keeping the academics in tact and unaffected, conducting about 14
events amounts to two events per month. This calls for dedication, commitment,
involvement and sense of ownership on the part of staff and above all a clear thinking.
During the lull time of academics in the months of May to August lot of work is done by us.
In the month of June-13 we had a detailed and long staff meeting during which time the
calendar was drawn with three aspects (namely type of event to be organized, the time /
month in which the event is scheduled and who is to lead the given event) are clearly
settled. Once freezed, the calendar was circulated to all the staff. The advance planning of
this nature enabled the staff leading the event to start thinking about the event with ample
time at his/her disposal. Further during the weekly staff meeting the events were discussed
by the staff leader of the event with his/her plan, the thought process that helped all the
other staff members to contribute their inputs, the end result being the consensus driven
event.
Bringing the external factors under control is a crucial area in any event. The staff meeting
and the inputs contributed helped a great deal.
Early Communication Helped.
When the teacher’s day event we took up, as early as in June we decided upon who that
senior teacher GBS would felicitate on 5th Sept,2013. After a brief discussion on few names,
Prof Tigadi’s name was finalized. But this was half the job done. Is Prof Tigadi available and
willing ? Faculty leader Dr Manik next day met Prof Tigadi and checked his availability and
finalized the time and schedule for 5th September. Now what was left was nothing except
wait for the day. Almost three months ahead of the event we were ready.
Similarly we did a good home work to keep Dr Chachadi informed that he was required at
GBS for the felicitation on the eve of his retirement realizing that many institutes would be
seeking his time as also the invitees who were to be the part of the felicitation function. The
event met with its desired outcome as we could get most of the invitees and for many it was
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a happy reunion. Mr J M Subramanya ( who has the distinction of taking the very first class
in Kousali Institute for the first batch of MBA when the course was started in Karnataka
University in 1976) was able to meet Prof Tigadi after a gap of many years. Prof Abdul
Kareem was able to refresh his association with Prof Tigadi( both Prof Tigadi and Prof
Kareem happen to be in their eighties).
How Students Got in.
Galacto was the major event in all the true sense because that required commitment of
resources, complete student support, sponsorship generation, games planning, mobilizing
the participating college teams, aligning the students of both the batches ( 1st year and 2nd
year as the 1st year students being freshers). As soon as the students joined back after their
two months of project work faculty leader Adarsh Navale conducted an opinion poll as to
should students and GBS conduct Galacto.
This made the event not just institute driven but student driven. The student involvement
was there from day one. This helped the fresh batch to take up the event from the day they
joined because by then a Galacto buzz was already there in the campus. The event was
always kept fresh in the students’ mind. The end result 20 teams, Rs 5 lakhs sponsorship,
three days of festivity, three locations, road rally and so much buzz in media and in town.
Success Through Confidence Building.
We had to handle a bit of discontent spread in students as we had scheduled sports meet
intra-pinnacle ( intra pinnacle is inter class sports meet) ahead of Galacto but had to
reschedule it after Galacto because of the enormity of Galacto event. Realizing the
seriousness of the situation and its impact on the ensuing Galacto Prof Bhargav and Prof
Nitin More faculty leaders quickly held meeting with the sports committee students and
reassured them the event is just rescheduled and not put off. This enabled them to take the
students into confidence which not only enabled Galacto but also conduct of intra-pinnacle
with in a week of Galacto. The sports committee was in action and the discontent was
quickly dissolved. Importantly during the meeting with sports committee quite a bit of
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discussion and planning happened for the inter collegiate sports meet Pinnacle that was
scheduled in Feb/March.
We have been conducting pinnacle but this year it was different. There was a formal
unveiling of trophies before all the participating team captains at GBS followed by oath
taking by all the captains of fair play when the action would start.
Thinking on Feet.
The international women’s day event looked moving smoothly as faculty leader Diana had
finalized the guest for the occasion well before hand and started working on the event but
just before one day of the event a crisis developed when the guest backed out citing
professional reason which prevented her( guest) from accepting the invitation. A quick
brain storming session did not yield any outcome and the situation looked a bit grim. But
Diana’s presence of mind and thinking on feet solved the crisis. We had been inviting Dr
Savita Raichur for quite some time to GBS to speak to female students but all our previous
efforts went in vain. Diana gave a try and this time Dr Savita Raichur had to yield having
expressed her inability on all the previous occasion.
Transparency as Value System.
Bhumika event is most waited one for the final year students as they stand to receive the
awards for their two year contribution. But this is a serious exercise for us to make sure the
selection process is flawless so that the deserving students get the rightful award. We have
instituted the balance score card mechanism as a basis to select the students as a first step
where all the students are eligible to participate. This makes the faculty leader to stay in
regular contact with the students particularly in the last semester. As the subjects are
limited in the final semester with only one subject as compulsory which brings all the
students together in a class, the faculty contact with all the students so essential can
become a major concern.
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Realizing this vital thread faculty leader Tazin shared the only compulsory subject by
engaging the regular class in that subject and thereby maintaining the vital regular contact
with the students to get the balance scored card filled.
To bring in the fairness the claims made by the students in the balance score card were
scrutinized to short list the students for the next level of selection. The Bhumika team
consisting of Tazin, Diana and Uday Lawate meticulously did the work of selection to the
next round. Suggestion put up by the committee that the personal interview round be done
by experts by external sources and no staff or faculty be part of the interview was well
accepted in the faculty meeting. In short time getting the experts was a task by itself, so in
the faculty meeting each one contributed by his/her network and we could get in all 20
external experts with track record in their domain area to interview in finance, HR,
marketing, sports and overall leadership area.
Further to avoid the temptation of knowing the results due to the privileged access the
staff/faculty has, as a principle we decided from the very first Bhumika in 2008 that only
the faculty leader to have the access and none else including the director or board. The
excitement is thus preserved till the end. This value system is followed religiously year
after year.
The personal calculations and perceptions that get built naturally in terms of who are the
likely award winners and actual winners in end leaves some scope for discussion. To over
come and avoid such discussion we have put the transparency in the system. The entire
fact sheet of all the students leading to the award is circulated to all by email. This makes
everyone to bridge the perception/expectation and reality gap as much as it conveys why
and how the final winners got the award.
Team in Place That Knew All The Students.
Reminiscence is the home coming event for alumni. When we thought of this event it was
essential that the faculty who has connect with all the batches was the right person. We
gave this event to faculty Kiran Magavi and Tejaswini Patil, together they fulfilled the
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requirement. How to reach the alumni was the next issue. Both the faculty through the
student team of alumni committee did the fine job using the telephone, sms, face-book and
worked out the reach. Result about 90 alumni turnout and a good home coming occasion
for past students.
Social Responsibility Well Executed.
We are conducting the placement drive for UG students in association with TCS for last
four years and this year too we had the same as TCS was on campus. We take this as our
social responsibility. On an average 1500 UG students are pooled up and TCS closes up to
200 placements. This is a very big number for us to manage on the campus from security,
canteen, infrastructure, aspiring student discipline, accompanying parents hospitality, staff
support to TCS and various related issues.
But before that, reaching the aspiring students drawn from various nearby districts of
Bijapur, Belgaum, Bagalkot, Koppal, Gadag, and Hubli-Dharwar is a task by itself and needs
a careful planning and judgment. Team Leader Mr Nagraj Goudar (director placement)
handled the project very well. The communication to the principals of the UG college was
routed through postal, telephonic and personal means. Using the small gap between the
semesters students tend to go home. These students were trained to meet the college
principals/ concerned staff and hand over the communication material. The personal visit
by the students carried a right message besides our commitment to the cause of placement
for UG students.
While the task of reaching and pooling the students was done, the internal arrangement
were carefully attended to by regular staff meeting where the tasks were clearly spelt out
by using the flow chart method. The confidence gained over the last few years has stood us
in good stead in handling the TCS drive. Over 500 UG students have been benefited by this
initiative of GBS in last few years.
An Event By Chance.
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The three day Ganseh festival has a small history at GBS. One of the founder members did
not have the tradition of this festival at home hence to fulfill that unmet desire when we
started GBS in 2007, he ventured into this tradition. The festival become a regular event.
The student enthusiasm is as much given scope as much as the reverence the festival
commands. This year faculty leader Prasad Kulkarni mobilized the students well and led
the event/festival.
Ball Was Set Rolling For A Smooth Passage.
The proper orientation to the new batch as well as to final year batch after their two
months project work almost sets the ball rolling for the academic year ahead of them.
Faculty leader Mahesh Bendigeri devised a well crafted plan for orientation giving the title
as Parichay and OFFER respectively. This enabled the proper orientation to the new batch
to assimilate the culture and various academic and GMG related matters.
Finally It Is One Stop Shop.
The international visit excites all especially if one is going abroad first time. GBs having
committed to its students the international visit has had its challenges on students’
passport, police verification, date of birth and so on. This needed both patience and
perseverance. Soon it became like one stop shop for students. Faculty leader Kiran
Ambekar left no stone unturned to help the students to get their passport. He worked on
the project coordinating various agencies, travel agent, and all the concerned. Keeping
aside his personal pleasure on the tour he spent full day to help out a student to get over a
small problem cropped up there.
Conclusion.
Apart from these we have done quite a few other activities adding value to the students’
learning. The staff who was allotted the given activity stood up to their task and worked
diligently for the desired outcome.
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So many activities over a period of one academic year spanning eight/nine months was
possible due to the clear planning during the academic lull, allocation of responsibility as
well as allowing the staff to spend enough time on their area/activity, resources planning
including the budget and allowing the free hand to the staff to carry out the activity, while
believing in team work by including all the staff in the discussion yet adopting the least
interference approach by the higher ups.
GBS is deriving good deal of mileage out of this. Enough scope is given for exhibiting the
leadership qualities in the staff connected directly or on periphery. The perfect example of
building the leadership. Besides the platform for leadership development it is helping to
practice the delegation because once the responsibility is allocated enough authority is
given to the staff in the matter of execution. We also followed one more discipline that staff
who had done the activity previous year is retained for the same activity in the next year to
bring in scaling up and improvement as well as bringing in the consistency in thinking.
Allocate and Allow approach has paid GBS full dividend in its institutional building efforts.
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STUDENT CORNER
HR CONCLAVE
UNKAL KERI BACHAO ANDOLAN
FRESHERS SPEAK
GBS EMERGES RUNNERS-UP
OPERACY 13
STUDENT PARTICIPATION IN MANAGEMENT FEST
STUDENT PARTICIPATION “FINOMANIA A FINANCE EXTRAVAGANZA”
SPORTS UPDATE
SAMAR-2014
BAMBOOZLE
DELTA 14.0
INSIGNIA ‘14
MaCufe 2K14
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Ms. Tejaswini Patil
Faculty Coordinator
HR CONCLAVE ON “RECENT BEST PRACTICES IN HRM FOR EXCELLENCE”
ON 28TH SEPT 2013 AT PESIT BANGALORE
Guest speakers for the conclave were
1. Shridhar.M.Rao -Zoho company Chennai
2. Genpact-Vivek Vinayak.Pureka
3. Krishna Bhagwan-IIME-Motorola systems
4. Dr Balaji.M.Sriramulu -Siemens Division head, New Age HR practice
5. Dr Pallab.B.Upadhaya - Director HR Citrix Systems
The speakers at the conclave gave knowledgeable inputs relating to the recent HR trends.
The first person was Shridhar.M.Rao from Zoho company, Chennai. He gave an insight on
Age of tech parity
The decision making generation:
Generation Bharat (1960-1975)
The linking generation:
Generation India ( 1975-1990)
Future generation (born >1990)
Future challenges for ME ME & ME Generation:
Abundant & Entitlement
Evolving adulthood
Narcissistic & over confidence
Fear of missing out
Change in Corporate Trends :
Professionals rather than family members
Lessening of hierarchy
Focus on individual & organizational learning
Management of change
More responsibility to stakeholders.
People:
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Employability vs employment
Loyalty towards profession vs organization.
Individual vs team
Discipline vs creativity
Earnest & optimistic
Pragmatic idealistic
Financially responsible
Supervising positivity
Career management perspective is shifting:
Career
Internal External
Subjective owned by careerists Objective & owned by the organization
Protean career -Douglas Hall (1976)
How to manage the new careerists
Parenting manager to peer-renting manager
Provide choice & alternative
Communicate fast-Be global & digital
Ask compelling questions
Appreciate pluralism & diversity
Enhance your collaborative capacity.
Find your core values
Principle No-1
Aspiration
Leverage resources
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Change the game
Principle No:2
Fold the future in
Investment orientation
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Fold the future in investment orientation
Principle 3:
Focus on “Next practices”
Well known practices Best practices Next practices
Second session was by Krishna Bhagwan-IIME -Motorola systems
The changing world:
Demographics
Emerging economics & shifting investment flows
Reducing competitive advantage of nations
New paradigms for nations power
Life goals-happiness
Happiness & success
Career & professional development
Know yourself and build on your strengths
Domain
2013
2017
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Do you enjoy your domain?
Motion Field
Are you the best induced emf
in the domain can you make money in the domain-
Is there a demand? For domain?
How does it works in IT industry?
Predominantly
Role based Function based
Applications at all levels
KRA’S aligned to organizations Balanced score card
Typical KRA include
Revenue, AOI, PM %, bench cost,NPS,Large deals, utilization, retentions, promotions etc
Corporate level strategy
Creating business unit synergy
Creating synergy through shared services
Yesterday history
Tomorrow is mystery
And today is a gift
Dr Balaji.M.Sriramulu -Siemens Division head, New Age HR practices
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He says that, how do we handle future and seek approach
HR competencies
Emotional climb in strategy
Execution India growing at 5-7% every year
India & China
What we are getting paid for?
What are the expectations?
Coming back to our philosophy – Cut, Clarity, Color, Carat
And the 4 c’s – Culture, Career, Content , Compensation
Dr Pallab.B.Upadhaya - Director HR Citrix Systems
Managing new careerists
Future challenges from a practitioners perspective
Economy, Service orientation, Increasingly knowledge based, Global in nature, with greatly increased cross border flow of goods and services & finances, Inter-linkages, Government, Facilitate rather than intrusive outward looking, Focused on economic agenda rather than political agenda, Strangely though, a sense of competitiveness.
Genpact-Vivek Vinayak.Purekar
Balanced Score Card
Translating strategy to operational reality
What is Balanced Score Card?
-It’s a organizational measure
-Invented by Kalpan & Norton
-Based on the premise that no single measure can provide a clear performance target or focus attention criteria on critical areas of business.
-It is a set of measure that gives executives a fast and comprehensive view of business.
-Essence of Balanced score card is align & focus
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Experiences:
Aparna
The HR CONCLAVE at PESIT was a enriching experience. As we sat in the auditorium
soaking up on the aura of great people entering, it was really exhilarating. We felt very
different sitting throughout the day metamorphosing into an improved version of us. We
felt more confident exiting that building. We were so excited learning about new concepts
of HR. It was worth all those hours sitting and listening to all the experiences of such great
entrepreneurs and pioneers in their own fields.The hospitality at PESIT was warm and
welcoming. We felt ourselves at home when we landed at PESIT. We are looking forward to
such more experiences and improving. We feel we are more equipped than before
attending the HR conclave.
Nameeta
It was my pleasure to be part of HR conclave,gained an immense knowledge by attending this session.And also there was a panel discussion where we had opportunity to ask questions about HR practices.And glad to meet all Hr heads who presented about recent practices in their organizations.
Madhura
It was a great opportunity to attend HR conclave at well known institute called Pesit.We even had a great experience by attending the session,learnt new HR concept which we were not aware of.
Kavita.H.M
My experience on HR CONCLAVE at Pesit college Bangalore was mind blowing and we had
a knowledgeable experience about the various interesting and enriching concepts in HR by
various eminent people around, and it made us more interesting in attending the session
and had a good insights. I thank my Director, teju maam for giving us a chance for
attending this session.
Akshta
It was a great learning for me, we were exposed to recent trends of HR.Moreover we could
meet 5 HR managers at one forum. I thank director sir and teju madam for giving us an
opportunity to attend the same.
It was an eye opener session for all of us, where in we were exposed to recent best
practices in Human Resource for excellence.
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Mrs. Tazeentaj Mahat
Faculty Coordinator
UNKAL KERE BHACHAO ANDOLAN
The CSR committee members of GBS have participated in Unkal kere Bhachao andolan held
on 22 Sept 2013. They met Rajanna Korvi and extended their support in the moment
STUDENT PARTICIPATING IN THE UNKAL BACHAO ANDOLAN
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FRESHER’S SPEAK
Ms.Parimala D
Talk to one of our exceptional students and the words “collaborative” and “
teamwork” ... These are just a few of the attributes that make our MBA
program unique.
It is a moment of pleasure for me as I have joined GBS for my master
program. The environment here is very friendly and has a lot of encouragement. The
facilities provided add on to a better learning .library, magazines, newspapers’ are a source
of immense knowledge. I look forward to becoming a groomed professional at the end of
this program
Ms.Kanavalli
GBS is a temple of knowledge. It provides a platform where we can learn
professionalism, interpersonal skills, discipline and time management. All
the faculties here identify every student’s strengths and weaknesses and
help to overcome their weaknesses. It’s a college which moulds every
student’s behaviour and gives a new shape to their lives. GBS gives
opportunities to each and every student to showcase their talent and that
is why I feel very proud to be associated with GBS.
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GBS EMERGES RUNNERS-UP
Global Business School (GBS), management institution affiliated to Karnatak University Dharwad were the runners-up in the Inter Collegiate Basket Ball Tournament conducted by Karnatak University Dharwad, on 21st and 22nd of October, 2013.
The tournament was scheduled for 2 days at the KCD grounds, which pooled in 7 teams participating from all over North Karnataka. The finalist’s KCD team and the students of GBS Hubli fought for the Championship trophy and GBS were the runners-up. The students of GBS who participated in this tournament were Anup Terani, Manjunath C. Kattimani, Stany D'Mello, Shidlingesh Korishettar, Vijaykumar V.S, Anand Godi, Raghvendra Kshatriya and Shivbasappa Betageri.
The Director and all the staff of GBS Hubli appreciated the efforts and wished congratulations for their performance. In the photo, the Director – Dr. Ramakant Kulkarni, Faculty Co-ordinator – Dr. Bhargav Revankar and Mr. Nitin More and all student
participants can be seen.
DR.RAMAKANT KULKARNI AT THE CENTER (DIRECTOR), DR.BHARGAV R AT THE RIGHT AND TO THE LEFT MR.NITIN CHANDRA ALONG WITH BASKET BALL RUNNERS UP
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‘OPERACY 13’
The city’s renowned management institute Global Business School(GBS)were declared as
runners -up in the two events - Finance ‘Catastrophe’ and Operations – ‘Vicissitude’ at the
recently concluded event – ‘Operacy 13’ , management fest conducted by Kirloskar Institute
Of Advanced Management Studies (KIAMS), Harihar.
The Kirloskar Institute Of Advanced Management Studies (KIAMS), Harihar conducted the
management fest ‘Operacy 13’ on the 19th and 20th of October, 2013 at Harihar.
Students of GBS, Mr. Rajshekar Gannur and Mr. Ezra Paul participated in the Finance event
‘Catastrophe’ against 6 other potential teams drawn from all over the country and were
adjudged as Runners-up. Students Mr.Kirti Basti and Mr.Amit Basawa participated in the
Operations event – ‘Vicissitude’ and also emerged as the Runners-up.
The Kirloskar Institute Of Advanced Management Studies (KIAMS), Harihar conducted the
management fest ‘Operacy 13’ on the 19th and 20th of October, 2013 at Harihar. This event
DR.RAMAKANT KULKARNI (DIRECTOR), DR.M.N.MANIK(DEAN ACADEMICS) & MR.KIRAN AMBEKAR(SENIOR LECTURER & GMG COORDINATOR)ALONG WITH RUNNERS UP STUDENTS
249
drew in a pool of 100 participants from various management schools of North Karnataka. A
total of 10 students participated from GBS Hubli, bringing home the Runners-up trophy in
the final General Championships.
The Director, faculty and staff of GBS appreciate the efforts of the students and
congratulate them on this occasion.
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STUDENT PARTICIPATION IN MANAGEMENT FEST
Global Business School participates in National Level Management fest “Synatics”organized
by Kristu Jayanthi College Bangalore on 29th and 30th of Nov 2013.. Across the country
around 32 teams have participated in this fest, GBS being one among them sent a team of
12 students for various sub events as given below
STUDENTS NAME EVENT
1. Swati Chitragar MARKETING
2. Shweta Mahindrakar
3. Akshata Kadam HR
4. S Shalini
5. Prashanta FINANCE
6. Manjunath Bhyahatti
7. Rahul Kumbar BIZ QUIZ
8. Sneha Yardi
9. Hanumgouda
10. Guru amate
11. Sangamesh Koti BEST MANAGER
12. GAurav PHOTOGRAPHY
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GBS acknowledges the efforts of the team for giving a best attempt in terms of reaching
up to finals and semifinals in Hr and Marketing event respectively. Also institute conveys
best wishes to students in forth coming events
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STUDENT PARTICIPATION “FINOMANIA A FINANCE EXTRAVAGANZA”
Global Business School participates in finance extravaganza called “Finomania” at IMSR College hubli on Nov 16th 2013. Across the state around 18 teams have participated in this event, GBS being one among them, sent a team of 06 students for various sub events as given below
STUDENTS NAME EVENT
13. Prashantha BNB
14. Shreedhar
15. Rubin CONNECT THE DOTS
16. Bhagyashree FIN QUEST
17. Nandini
18. Santhosh B SAFETY NET
19.
By all members STOCK CIRCUS
GBS acknowledges the efforts of the team and also conveys best wishes to them in forth
coming events.
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SPORTS UPDATE
Anup Terani GBS student of MBA Final year is selected to represent the
Karnataka University Basket Ball Team to participate in All India Inter-University
tournament being held in Kakinada (Andhra Pradesh)during third week of January-
14. We wish him Best of Luck.
===========================================================
Manjunath C Kattimani GBS student of MBA Final year is selected to represent
the Karnataka University Net Ball Team to participate in All India Inter-University
tournament being held in Raipur, (Chhattisgarh State) during third week of
January-14.
We wish him Best of Luck.
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Dr. Bhargav Revankar Associate Professor & Sports
Coordinator
“Lead by min, management by heart”- SAMAR-2014
Students of GBS pursuing their 1st year of MBA have participated and won the state level
management sports event SAMAR 2014 conducted by Chetan Business School Hubli on
15th and 16th of February 2014. The students excelled in the events in cultural, where
they bagged the first place and in Madaki Tod – the runners-up against 13 (thirteen) teams
across state. The following are the students represented the Global Business School, Hubli.
1. AMIT S. BASAWA 2. BHAGYASREE G.
KULKARNI 3. KANCHAN SUGNANI 4. KIRTI C.BASTI 5. MEGHA R.CHALWADI 6. NAMITA B. HANJI 7. PRASHANT U. ANGADI 8. RAKESH B. NAVALGUND
(C) 9. RAMESH F.
BHOVIWADDAR 10. RANJITA I. NAIK
11. VIJAY J. JITURI 12. VIJAYAKUMAR
HOOLIMATH
DR.BHARGAV R (PROF & SPORTS CORDINATOR,DR.RAMAKANT KULKARNI (DIRECTOR), DR.M.N MANIK (DEAN) & MR.NITIN (FACULTY) ALONG WITH THE WINNER OF NATIONAL
LEVEL FEST
255
Mr. Kiran Ambekar
GMG Coordinator
GBS PARTICIPATES IN AD FEST BAMBOOZLE
Organized by IMSR
Global Business School participates in National Level advertisement fest
“Bamboozle “organized by IMSR College Hubli on 7th and 8th of March 2014.
Across different states around 17 teams have participated in this fest, GBS
being one among them, sent a team of 6 students for various sub events as
given below
STUDENTS NAME EVENT
20. Saddam Ad analysis
21. Deepak
22. Sumit
Ad-0-mania
23. Prasanna
24. Naveen
Ad Wiz
25. Hanumgouda Ad gossamer
GBS acknowledges the efforts of the team, also conveys best wishes to them in
forth coming events
Students feed back of the event
The best advertisement icons of India were invited to the function. They gave
lots of inputs about the ad industry, ad creation and in and out of
advertisements. The rounds were very knowledgeable and informative about
the ads. We learned a lots of things with fun. Totally it was a good experience.
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Mr. Kiran Ambekar
GMG Coordinator
DELTA 14.0
A National Level Management Fest
GMIT, Davangere
“Carved perfectly for Victory”
The students of Global Business School had participated in a 2 day National level
management fest at Davangere. Our students have competed against 14 teams and bagged
first placed in the specified events:
Event Participant Prize
Best Manager Ruben Stanley Winner
Paper Presentation Kuber kalburgi and Shwethank Johri Winners
Case Study Deepak Dixit and Rohit Winners
Quiz Prashanth Malagi and Vishwanath Finalists
Collage Making Sangamesh koti, Kavitha, akshata and Finalists
STUDENTS OF GBS DURING THEIR PARTICIPATION IN TWO DAY NATIONAL LEVEL FEST AT DAVANGERE
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Students Feedback
We would like to thank our management for permitting us to participate
in fest. Moreover than winning it was the unparallel learning that we got.
Institute Remarks
GBS acknowledges the efforts of the team & congratulates them for
Bagging prizes, also coveys best wishes for their future
Endeavors.
Winning Team with Director, Dean & coordinator
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Mr. Kiran Ambekar
GMG Coordinator
INSIGNIA ‘14
A National Level Management Fest
SDM college of Engineering & Technology, Dharwad
“A Learning Curve”
The students of Global Business School had participated in a 1 day National level
management fest at Dharwad. Our students have competed against 8 teams and bagged
first placed in the specified events:
Event Participant Prize
Best Manager Bhagyashree Kulkarni Finalist
Marketing Basil Braganza, Prashant Angadi, Ranjitha.
Nayak
Winners
MR.KIRAN AMBEKAR ,DR.RAMAKANT KULKARNI,DR.M N MANIK ALONG WITH THE WINNERS BASIL BRAGANZA, PRASHANT ANGADI, RANJITHA. NAYAK
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Student Feedback
Overall we had a awesome experience, Moreover a practical learning curve
We would like to thank our management for permitting us to participate
in the fest
Institute Remarks
GBS acknowledges the efforts of the team & congratulates them for
Bagging winning award, also coveys best wishes for their future
endeavors
260
Mr. Kiran Ambekar
GMG Coordinator
MaCufe 2K14
A National Level Management Fest, Davangere
“The tough ones meeting the toughest”
The first year students of Global business School had participated in a 2 day widely
scattered events in a National level Management fest at Davangere competing with 15
strong teams and also have bagged trophies in 2 events and other events reaching up to
finals
Events Participant Prize
Best Manager Ruben Stanley Finalist
Marketing Kuber kalburgi and Basil Braganza Winners
Finance Prashanth A and Padmaja N Semi-Finalists
MR.KIRAN AMBEKAR ,DR.RAMAKANT KULKARNI,DR.M N MANIK ALONG WITH THE PARTICIPANTS OF NATIONAL LEVEL FEST HELD AT DAVANGERE
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Human Resource Bhagyashree K and Rosemary U Runners-up
Quiz Pavan Teli and Susheelkumar Semi-finalists
CSR Vikram P and Sangamesh S Finalists
Students Feedback
A heart filled thanks to the management for sending two teams for the fest and allowing us
to learn something and bag some trophies. It was too stressful, but yes we did enjoy the
stress because we could achieve something fruitful.
GBS acknowledges the efforts of the team & congratulates them for
Bagging prizes, also coveys best wishes for their future
Endeavors
262
ACADEMIC CORNER
FACULTY DEVELOPMENT PROGRAM
FACULTY UPDATE
FACULTY PUBLICATION
DILIP CHANDAK – CEO VEGA HELMETS
TWO-DAY HANDS-ON WORKSHOP ON WRITING EFFECTIVE LITERATURE REVIEW SDMID
FIVE DAYS WORKSHOP ON GREEN STONE TAPAI
MR. SHRIKANT DESAI’S GUEST LECTURE
WORKSHOP - ENTREPRENEURSHIP & INDUSTRIAL TOUR
THE DELEGATION OF (ABOUT 30 BUSINESS PERSONS)
RESOURCE PERSON FOR THE UTI IFAS MEET
PEDAGOGY WORKSHOP
BUSINESS ENTREPRENEURSHIP TODAY AND TOMORROW
GWR ON “MASS MEDIA AND COMMUNICATION”
SYNOPSIS OF MR. RAJESH HEDA’S GUEST LECTURE
INTERNSHIP PROJECTS SIP/MCP
STATISTICS OF ACADEMIC PERFORMANCE YEAR - 2013-14
PLACEMENT SATAISTICS
GBS IN MEDIA
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Mr. Prasad Kulkarni
Faculty Coordinator
Financial Modeling using spreadsheets”
Faculty Development Program
The days are gone where financial professional used to rely on calculators for complex computations in financial decision making. Now are the days of spreadsheet models. To name a few the modeling techniques are used in areas like capital budgeting, investment appraisal, business valuation, financial analysis and forecasting. The prime reason for its wide usage is that it allows business users to improve the reliability, quality and timeliness of their decision making. Looking at the importance of the modeling in the field of Finance, one day faculty development program was organized by GBS, Hubli in association with KIMS, Dharwad on July 31, 2013 at GBS campus, Hubli. The main motto of the program was to impart the skill of building financial models among the academicians. Mr. Prasad Kulkarni & Mr. Adarsh Navale (faculty GBS) Coordinated the event. Inauguration: For the inaugural ceremony, Mr. Sheshgiri Kulkarni (CA) was the chief guest; DR. A. H. Chachadi (Dean & Director of KIMS) was the Guest of Honour and Dr. Ramakanth
Kulk arni (Director GBS) was the President.
DR. A H CHACHADI LIGHTING THE LAMP DURING THE INAUGURAL SESSION. FROM LEFT DR. RAMAKANTH KULKARNI,MR. SHESHGIRI KULKARNI, DR. ANILKUMAR GARAG AND MR. PRASAD KULKARNI
264
Days Chief Guest Mr. Sheshgiri Kulkarni in his key note address said that capital markets are organized but investors are not well educated. Capital markets with uneducated investors will not sustain in the long run. He emphasized that the sustainability of the capital markets mainly dependents on how the investors are educated about the markets and the factors affecting them. For this to happen the investors should make themselves organised i.e., they should have an minimum idea of financial modeling which helps them to value the business before making the investment decisions. In his conclusion he further added that non financial part also plays an important role when you are making investment decisions.
Chief Guest Mr. Sheshgiri Kulkarni addressing the Participants
265
Days Guest of Honour Dr. A.H. Chachadi addressed the participants with an explanation of a quote from VIDURA NEETHI, which say that you should invest 20% of your income to grow, keep 20% for your dependents, spend 20% of your income, spend 20% on image building and last 20% for the charity. He further said that spending should always be the outcome of Income minus Investments and not the other way where Investment is the outcome of Income minus Spendings. In his conclusion, He said that the concept of modeling is not new to us, our ethos has taught us, what is new is the application of technology to modeling i.e., using spreadsheet for developing the models.
Guest of Honour Dr. A H Chachadi addressing the Participants
266
Technical Sessions: The Resources Persons for the day were Dr. AnilKumar Garag (Director, Bapuji BSchool Davangere) and Mr. Prasad Kulkarni (Sr. Lecturer, GBS Hubli).
The Pre-lunch session was addressed by Dr. AnilKumar Garag
who demonstrated the participants on how to design the time value tables, the option strategy calculator and also the solver option and its usage for financial decision making.
The Post-Lunch session was addressed by Mr. Prasad Kulkarni who showed the participants on how to design the equity portfolio monitor, mutual fund portfolio tracker and also demonstrated how to building a basic and an advanced future ricing model.
Dr. AnilKumar Garag addressing the Participants in the Pre-Lunch Session
267
Participants: The participants present for the program were from both academic as well as corporate field. They had come from placed like Hubli, Dharwad, Belgaum and Gadag.
Valedictory: For the valedictory Dr. Samir Kagalkar (FPM, IIMB) was the chief guest and Dr. Ramakanth Kulkarni was the president. Dr. Samir Kagalkar in his valedictory speech said the requirement for more indigenous research has made IIMs to ease up the entry for their FPM program. Further he said that for academician few IIMs have started offering part-time FPM. In addition, he gave a lot of inputs on how to get the free course materials available on different universities website. In his conclusion he said that faculties should work for betterment of their TRPs (Teaching, Research & Practice).
Participants Group Photo
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FACULTY UPDATES
Global Business school heartily congratulate Dr. Bhargav Revankar for his phd
Topic: CRM in Healthcare management with special reference
to North Karnataka.
Date of viva-voce and Award: 28-07-2013.
Guide: Dr. Shivashankar K, Professor , UAS, Raichur
GBS WELCOMES NEW FACULTIES
Mrs. Kiran Magavi
Faculty HRM & OB
Mr. Howard A. Wylde
Director DCP (Discipline, Counseling & Personality Development)
Mr. Uday Lawate
B.Sc, MBA
Associate Professor-Marketing
GBS WELCOMES ADMINISTRATIVE STAFF
Mrs. Spurti Kurlageri
Assistant to Administrator
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CONGRATULATIONS FOR CLEARING NET
Mr.Prasad Kulkarni
B.Com, MBA
Senior Lecturer-Finance.
Mr. Nitinchandra S M
BE (Mech),MBA
Teaching Associate
CONGRATULATIONS FOR ACHIEVEMENTS
Prof Mahesh Bendigeri is selected in the Editorial and Academic board of Pravish Rajnam Centre for Management Education - Journal of Studies, New Delhi. ISSN 2348-3652.
Mr.Prasad Kulklarni for clearing the Phd entrance exam of Davangere University held recently and as well as based on his NET score and shortly enrolling for Phd. Ms.Tejaswini Patil for clearing the Phd entrance exam of KUD held recently and enrolling for Phd. Mrs.Kiran Magavi Congratulation on being invited to join the board of studies at CMR Institute
of Management studies , Bangalore. Your experience and knowledge will
surely benefit the education field.
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FACULTY PUBLICATIONS
Title:"B TO B MARKETING ANOMALIES AT ASHOK IRON WORKS, BELGAUM"
Authors: Nitinchandra S M & Bhargav Revankar
Journal:GLOBAL JOURNAL OF MANAGEMENT AND RESEARCH ISSN 2278-0955, July –
September 2013 issue.
Title:Hospital Governance in Crisis; A case study of advanced medicare and research
institute(AMRI)Hospital Goverance practices in Dhakuri(Kolkata)
Author:Mr.Mahesh Bendigeri
Journal Name: International Journal of Development Studies ISSN:0975-5799 & Year:2014 Title:Corporate Governace Issues and Challenges in Microfinance Institution in indias;A
case study of SKS Microfinance
Author:Mr.Mahesh Bendigeri
Journal:Spurthi-IMSR Journal of Management Thoughts
ISSN:2249-1201 & 2014
Title: Investment choice of occupants of banking financial services and insurance
(BFI)Sector- A Demographic Study at Ranebennur
Author: Mr.Mahesh Bendigeri
Journal: Indian Journal of commerce and Management Studies
ISSN: 2240-0310& 2013
Risk-Return Analysis and investor’s response towards investment in metlife ULIP plan in
Hubli-Dharwad Muncipal City
Author: Mr.Mahesh Bendigeri
Journal: International Journal of management, IT and Engineering
ISSN: 2249-0558& 2013
"Business Model Innovation V/S Monitor's Ten Types Of Innovation Framework A New
Mantra For Successful Entrepreneurship In India "
Author: Mr.Mahesh Bendigeri
Journal:A journal of Radix International educational and research Consortium
ISSN: 2277-100x & 2014
271
Impact Of Equity Ownership On The Financial Performance A Study Of Listed Logistic
Firms In India
Author:Mr.Mahesh Bendigei
Journal: Global Journal of management and research
ISSN: 2278-0955
Title:Factor Affecting Goan inverstor confidence in Indian primary market
Author:Mr.Prasad Kulkarni
Journal:Arth Prabhand:A journal of Economice and Management
ISSN:2278-0629 & 2013
Title:Perceptions of Various Stakeholders on FDI in Indian Retail Sector in Hubli-Dharwad
an Empirical Study
Author: Kiran Ambekar
Journal: Journal: International Journal of Trade and commerce-IJTC
Year:2014
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AWARDS AND ACHIEVEMENTS
CSR-GHRDC B-School Survey 2013 Rates GBS at No 2 Position in the
Category of Young Turks, New & Upcoming B-Schools in India—
Established during last 5 years.
GBS Ranked at 200th position in “Business Today” All India B-School
Survey 2013.
Global Business School,Hubli is ranked at "A" Position in the ALL India B-School Survey Conducted by Business India Magazine,Business India November Issue No:931
273
Mrs. Kiran Magavi
Faculty Coordinator
DILIP CHANDAK – CEO VEGA HELMETS
Mr. Dilip Chandak, CEO, Vega Helmets, Belgaum addressed students of II semester on 22nd
January 2014. Sharing his experiences as an entrepreneur he urged the students to get into
business without fear and hesitation. Have a broad mind and heart and enjoy business is
what he seemed to believe in. Discuss ideas; keep talking about your ideas to others. Even if
you cannot work on it and somebody else uses it feel good that at least YOUR idea is alive in
someone else. Do not allow jealousy to set into you. Do not believe you are a small town
person and hence it is difficult to make it big. Become aware of the business needs and
ideas. Travel around to know how business is done. Benchmark with the best but never be
apprehensive or feel inferior of your own product. Appreciate others and share their
success were some suggestions he gave to the audience. Answering a volley of question
that were connected to the finances he raised, the women issues that plague business, the
loyalty to the company and how experience is more valued over degree it seemed like it
was a good rapport that the speaker established with the students. To a query on ethics he
mentioned that to him ethics is not cheating his suppliers, customers and end users. There
are certain procedural hurdles that one has to cross in business and the entrepreneur is
hard pressed, he may have to resort to certain unpleasant means. Follow your dream and
take calculated risks is what he urged. In all it was a fruitful afternoon spent with the
speaker.
274
Mr. Mahesh Bendigeri
Asst Professor Dr. Bhargav K Revankar
Associate Professor
TWO-DAY HANDS-ON WORKSHOP ON WRITING EFFECTIVE LITERATURE REVIEW
JANUARY 9 & 10, 2014; SDMIMD, MYSORE
Prof. Mahesh Bendigeri and Dr. Bhargav Revankar had attended Two Days Hands on
Workshop on Writing Effective Literature Review, organized by SDM IMD on 9th and 10th
Jan 2014.
The workshop started with a formal welcome and introduction by Prof. Gayatri – Deputy
Director, SDMIMD, Mysore, followed by session by Dr. M.R. Suresh, Professor-Marketing,
SDMIMD, Mysore wherein he spoke on the entire framework of Literature Review, different
types of Literature Review and the need for literature review. He also shared his
experience on working on Govt Consultancy project and how literature review helps the
researcher to design his research work. Next Session was taken by Dr. R. Jagadeesh,
Professor-Operations, SDMIMD, Mysore on Planning Literature Review and mentioned the
importance of selection of proper research methodology, time frame for research and
method of writing literature review. Prof. M. Minhaj, Professor-Systems gave hands on
experience on how to use google and google scholars for data surfing and Dr. I.R.N. Goudar,
Former Scientists G, NAL, Bangalore gave a broad framework on different website for
collection of data and research papers, he also oriented us on how to use open access
journal for collection of research paper. Dr. Sunil M.V., Librarian, SDMIMD, Mysore
presented on Referencing and Compilation of Bibliography using Bibme and Zotero
software. He also highlighted the classification of research paper into High, Good, low, And
how to write referencing in a shortest possible time. Overall the workshop has helped us to
upgrade ourself in terms of quality review of literature writing. We thank our Management,
Director and Dean for giving us an opportunity to attend this workshop.
275
Mr. Vijay J Deshabag
Librarian WORKSHOP ON GREENSTONE
Greenstone is a suite of software for building and distributing digital library collections. It
provides a new way of organizing information and publishing it on the Internet or on CD-
ROM. Greenstone is produced by the New Zealand Digital Library Project at the University
of Waikato, and developed and distributed in cooperation with UNESCO and the Human
Info NGO. It is open-source, multilingual software, issued under the terms of the GNU
General Public License. Read the Greenstone Factsheet for more information.
The aim of the Greenstone software is to empower users, particularly in universities,
libraries, and other public service institutions, to build their own digital libraries. Digital
libraries are radically reforming how information is disseminated and acquired in
UNESCO's partner communities and institutions in the fields of education, science and
culture around the world, and particularly in developing countries. We hope that this
software will encourage the effective deployment of digital libraries to share information
and place it in the public domain.
TAPAI Management Institute, Manipal organized workshop on developing Digital Libraries
using Open Sources Software The workshop was of 5 Days with an Intention to give more
practical exposure to the Librarians to develop digital Library.
The resource person who were part of this 5 days program was Dr. Narendra Kumar, Chief
Scientist from NISCAIR, Dr. M.G. Sreekumar librarian of IIM Kozhikode
Prof.Kedareshwarans IT Faculty TAPAI, Dr .Manjuantha K Librarian TAPAI Dr.Madavi
Faculty TAPAI.
Participants from various Institutes were part of the Workshop each participants were
given a System and the resources person made them learn and practice the minute details
of the software. At the end of the Five day all participants were able to develop their own
digital library.
Meanwhile the librarian of TAPAI was a kind enough to take the participants to the nearby
Libraries.
It was a Great Learning Experience and thanks to the Management, Director and Dean for
giving me an opportunity to attend this workshop.
276
Mrs. Kiran Magavi
Even Co-ordinator
MR. SHRIKANT DESAI’S GUEST LECTURE
Mr. Shrikant Desai, Crisis Management expert addressed the students of Semester II at GBS.
Mr. Desai shared his
experiences of his career
spanning 24 years in the field
of Petroleum and Oil rigging.
Stressing that the youth have
to be alert and carry a passion
for work Mr. Desai’s exciting
and sometimes unbelievable
experiences enthralled the
students. His wide knowledge
of International affairs
particularly related to crude
oil rigging that has political
and military ramifications, depicted that those who work in the field have to take risks to
be successful. He expressed disbelief over some Human Rights violations in the Palestine/
Israel border and parts of Africa.
Another area that Mr. Desai stressed on is patriotism for one’s country and a respect for
culture. Mutual respect for
religion and
broadmindedness was what
he reiterated in his talk.
Some memorable incidents
of his life included meeting
heads of state from OPEC
countries including the likes
of Col. Gaddafi of Libya.
Narrating his tales with
dramatic precision the
students interacted with the
very amicable speaker with
child like curiosity wanting to know more of his work and encounters.
After a successful career in the field Mr. Desai has returned to Belgaum, his hometown and
is mobilizing the students and youth to be active sportsmen. He also is an entrepreneur
now. He is a freelance consultant to some companies and governments across the globe.
MR.SHRIKANT DESAI INTERACTING WITH THE STUDENTS DURING HIS LECTURE
MR.SHRIKANT DESAI INTERACTING WITH THE STUDENTS DURING HIS LECTURE
277
Dr. Bhargav K Revankar Associate Professor
Workshop - Entrepreneurship & Industrial Tour, to Govt. First Grade college
Shiggaon
18th of February, 2014.
Dr.Bhargav Revankar
The workshop begin with the visit of Akshypatra – Asia’s Biggest Kitchen in process in the early morning at 06:45 am, a team of 24 with 3 faculty members lead by Dr. Vibhuti. The Technical sessions at Global Business School, Hubli started at 09:15am after welcome by Dr. M N Manik, Dean Acadmic GBS, Hubli and address by Dr. Ramakanth Kulkarni , Director GBS, Hubli. In technical session with the difference Entrepreneurship and Jobs was elaborated with corporate examples by - Mr. Ruben , Mr. Shwetank , Ms. Shilpa & Mr. Saif Patil Prof. Mahesh Bendigeri, PGP coordinator , GBS Hubli conducted the session-2 with the objective Entrepreneurship Cell in the college and how GBS nurtures the entrepreneurships in the management students. We need Soft skills for both Job/Entrepreneurial profession which was lively conducted by Prof. Howard Wylde, with student participation in few personality development games for communications skill, thinking beyond etc. After working lunch, Industrial Visit to learn more the entrepreneurship at Skytech Industries, Dharwad.Accordingly, the workshop was organised and conducted by Dr.Bhargav Revankar in invitational request by Dr.Vibhuti, GFGC, Shiggaon for BBA/B.Com final year students.
PROF. MAHESH BENDIGERI CONDUCTING SESSION STUDENT PRESENTATION DURING THE SESSION
278
THE DELEGATION OF (ABOUT 30 BUSINESS PERSONS)
The delegation of (about 30 business persons) BNI – Be Dazzlers, Bangalore, a consortium
of Business owners from different vertical who plan to partner / offer services similar
likeminded Business Owners / Entrepreneurs visited GBS on the side lines of their visit to
Hubli. The delegation was given the presentation on GBS by Ramakant Kulkarni showing
various happenings and events, academics etc. Mr Goudar got the delegation to GBS. In the
interactive session the delegates posed few questions and the same were answered by
Dr.M N Manik, Dr.Bhargav R, Mr.Howard. Student Shruti and Sangmesh coordinated the
programme. Various areas of mutual interest were explored.
MS.SHRUTHI TAKKAR INTRODUCING THE DELEGATES Dr.M.N.MANIK INTERACTING DURING THE SESSIONS
MR.NAGRAJ GOUDAR (DIRECTOR PLACEMENT) DELIVERING TALK DURING THE SESSION DR.RAMAKANT KULKARNI (DIRECTOR) PRESENTATION DURING THE SESSION
279
RESOURCE PERSON FOR THE UTI IFAS MEET
Mr. Prasad Kulkarni, Sr. Lecturer, Finance acted as a resource person for the UTI IFAs meet
held at Belgaum on February 26, 2014. Around 50 IFAs were assembled during the session.
He oriented the assembled IFAs on research and its importance and also shared his outlook
on equity markets and on some selected equity funds.
MR. PRASAD KULKARNI, SR. LECTURER, FINANCE ACTED AS A RESOURCE PERSON FOR THE UTI IFAS HELD AT BELGAUM
280
PEDAGOGY WORKSHOP
3rd and 4th Feb-2014: GBS faculty attended two day Pedagogy workshop organized by
Kousali institute of Management Studies, Karanatak University, Dharwad and participated
in the deliberations on 2nd and 4th semester MBA subjects.
281
Dr. Bhargav K Revankar Associate Professor
BUSINESS ENTREPRENEURSHIP TODAY AND TOMORROW
Global Business conducted a Half Day workshop – “Business Entrepreneurship Today and
tomorrow” on Saturday 15-Mar-2014, in the GBS campus. The entrepreneur’s panel
discussions begin at 3:00 pm sharp with Dr. Shankar Bijapur, Gynecologist being the
moderator.
Dr. Ravi Kongavi, Kemikon Industry, Chemical Engineer & Scientist, Kelgeri Dharwad, Sri.
Vijay Doddwad, Secretary PURA trust, Brewberrys - the coffee bars, KCD circle, Dharwad,
Sri. Veeru Uppin, Argees Business Solutions, Hubli, Shripal Bafna, Head for Ustav , Rayapur
Dharwad, Mr. Themim, Owner Café star and Mr. Amog, MASS business solutions Hubli have
explained the very fundamentals of entrepreneurship, Mistakes of their journey, What
didn’t work ? , Quality aspects, HR problems, Risks and calculative risks, selling.. Selling and
selling how difficult it is? They have given a message “Bigin with end in mind”, the mantra
of entrepreneurship. Quality and qualification of language is to understand the customer.
Dr. Ramakanth Kulkarni, Director GBS Hubli unfolded the panel discussion stating the
objective of the workshop as to educate the challenges of Business Entrepreneurship with
an effort to awaken youth and young mind towards Entrepreneurship and in total an effort
to support Business Entrepreneurs in India.
FROM LEFT MR.AMOG GUNDUR MR.SHREEPAL BAFNA, DR.KONGAVI, DR.SHANKER BIJAPUR, VEERU UPPIN, THEMIM JOSHI AND VIJAY
DODDWad during program
282
He also expressed that this conclave is result of Global Weekly review conducted by few
students with inclination of entrepreneurship, under the direction of faculty Dr.Bhargav.
Master of ceremony was conducted my Ms. Akshat Kadam, introduction of the Guest by Mr.
Howard Wylde and Vote of thanks rendered by Dr. Bhargav Revankar.
283
Mr.Nagaraj Gouder & Dr. Bhargav K Revankar Event Coordinator
GWR on “Mass Media and communication”
The session begin with introduction to Media, Mass media and Management aspects by
student managers Mr. Rameshchandra, Mr. Abhinav, Mr.Rakes
and Ms. Rosemerry.
Mr. Girish Gowda, MD, Aspect network media invited on
Global Weekly Review-GWR, scheduled on 18-Mar-2014. GWR
of the week was planned with theme “Mass communication”.
Mr. Girish Gowda started with financial particulars – starting
with budgeting. How budgeting of a channel, individual TV
serial, program or a reality show? The income of all the
shows/ programs, the distribution channels was exclusively
explained with respect to Kannada TV channel in particular.
The facet of an individual channel and its comparisons are also explained while narrating
the query TRP of a student. The ranking of any TV serial is based on TRP. TRP is calculated
on sample of TV watching population between given prime time or serial timing with the
time slicing of every minute. A special statistical tool will give the analysis and TRP ranking
in the range one to ten. Ranking one being lowest & ten the highest.
The TRP ranking plays a vital role in advertisement world, rather directly proportional. An
advertisement demands TRP rating above 5+. Higher the ranking, higher the slot bookings
and pricing. And accordingly 10 second ads and 20 seconds ads will be allocated too.
The total technology involvement automated to calculate TRP and every channel look
forward high TRP’s. The role of operations research in promoting some projects plays vital
role. Some time to attract new set of customers towards the channel, projects will be
launched where ROI with negative returns is a strategic move. It will be a sleek loss to the
channel in total. These will be usual practises of National level channels.
As usual Human Resource is the biggest risk and challenge even to TV channels. The
attitude of front screen and background workers plays very important role. HR includes
technical personals, the editors, the actors etc. The ethics is myth, resent past which is
administered by a governing body to certain extent. But as a publicity stunt, to go with
taste of public, and point of survival, the industry exercises unethical practices.
He also explained, repeated telecasting of the same episode twice/thrice is another means
of keeping target audience in curiosity which in turns maintains TRP.
MR.GIRISH GOWDA ADDRESSING THE EVENT
284
Finally Mr. Gowda answered all the queries of students and faculties, like breakeven stock
of episodes, quality aspects and in total opportunities to a MBA student in Media Industry.
The GWR was witnessed by 73- including students and faculty of GBS.
We render special appreciations from GBS to Mr. Girish Gowda and his team for the
wonderful session.
285
Mrs. Kiran Magavi
Event Co-ordinator
SYNOPSIS OF MR. RAJESH HEDA’S GUEST LECTURE
Mr. Rajesh Heda, entrepreneur and trader from Belgaum addressed students of semester II on
18th
March 2014 as part of the III activity. Sharing his
experiences as a businessman he urged students to be
positive in their approach and always think of doing
something big. Never compete with someone weaker than
you and always be willing to face the challenges is what he
believed in.
Sharing excerpts from an article he told the students to
work for more for passion rather than for anything else.
Drawing references from stories from his own life’s
experiences he shared how he learnt business from some
large houses in Chennai and other cities. ISHA – the
wedding mall is big scale venture was well planned and is
his dream project as he saw the opportunity for the same in
Belgaum. Treat your employees well, trust them and hire
the best
and they
will deliver the best for you. Sharing some
schemes they have for their sales men at the
mall he expressed that all good things come
when your preparedness is high. He defined
luck as a situation when opportunity meets
preparedness. Switching to the Hindi language
at times he borrowed verses and dialogues
from the movies to drive home a point.
Addressing a couple of question Mr. Heda
reiterated that it is only passion and positive thinking that can drive an entrepreneur
MR.RAJESH HEDA ADDRESSING THE STUDENTS
STUDENTS EAGERLY LISTENING TO MR.RAJESH HEDA
286
Dr. Bhargav K Revankar Associate Professor
INTERNSHIP PROJECTS SIP/MCP
It is an opportunity for MBA student to be acquainted with …What is an industry?
Organization? Organization behavior? Professionalism? Time management? ….. etc.
It is also first break to get placed in your favorite industry / organization.
The SIP/MCP is a fully practical oriented course to give in-depth knowledge about chosen
business. It is to explore the foundation courses learned by student in first year and apply
them or with possibilities to acquire more practical knowledge about them.
A student is permitted to choose his/her preferred industry / business. A project with the
help of internal and external guidance will be done to apply the learned concepts.
COURSE OF ACTION:
1. Each student will select an organization of his/her choice or Institute may depute
the students to various organizations looking at benefits to the students of specializations.
2. Institute will nominate internal guide who will guide the student starting from
selection of organization till viva-voce.
3. The study conducted by the student will be of full time where s/he is required to
attend the business/industry all the days of the week as per organizations norms. The
industry expert will act as External guide and student is required to submit attendance
details on weekly basis duly certified by organization/ External guide.
4. The proposal for the project should be submitted to the institute as registration of
project, which is in consultation with internal & external guide.
5. The mandatory documents in the implant project are
i. Joining report
ii. weekly status report ( 8 in number)
iii. Daily diary
iv. Project proposal / synopsis
v. Mid review report
287
vi. Project completion certificate from organization.
vii. Project report (final).
6. Project is of duration eight weeks. Late submission will not be accepted by institute
/ University in any case. A Hard bound copy + CD soft copy (2 sets) will confirm you
submission with acknowledgement in time.
7. Viva voce presentation will be conducted by KUD, soon after the submission with
Panel nominated with industry experts and academicians.
The deliverables on viva-voce are
i. Joining report
ii. Project report
iii. Presentation (ppt etc)
iv. Primary / secondary date ( if any Questionnaire / structured interview etc)
v. weekly status report ( 8 in number)
vi. Daily diary
vii. Mid review report.
288
BEST SIP 2013
Vinuta Pratapan
Mr. Nitinchandra More
Mr. Deepak Nagarkatte
A study on e-banking services in State
Bank of India, with special reference to
Koppikar Road Branch
Aparna K Joshi
Ms. Tejaswini Patil
Mrs. Manjula Toshikhane
Study of HR practices of a public undertaking and exploring the relation between HR practices & Job satisfaction” - A case study at NWKRTC.
Amitkumar Ostwal
Jagadish Patil
Mr. Rahul Shindhe
Assessment of Service Quality of Electrical
Services at Shetty Infraservices pvt ltd
Shruti Thakkar
Dr. Bhargav Revankar
Mr. Sachin Shah
AWARENESS ANALYSIS OF MAHINDRA CARS IN & AROUND HUBLI CITY – A STUDY AT SUTARIA AUTO CENTRE
Akshata Kadam
Ms. Tejaswini Patil
Mr. Naveen Kadam
DESIGNING OF PERFORMANCE APPRAISAL SYSTEM FOR MAYUR AADITYA RESORT
Stany D’ mello
Ms. Diana
Mr. Vaseem Faroki
A Study of Job Satisfaction and Retention
at Royal Orchid Central Shimoga
Akash B Hiremath
Dr. Bhargav Revankar
Mr. Rahul Tiwari
Renal Care Market Analysis” In North-
Karnataka Region With Respect To
“FRESENIUS MEDICAL CARE
Eknath Sukumaran
Dr. M N Manik
Mr. Shivayogi Shirol
Competitive Analysis of companies,
competing Nissan in Hubli
289
Pooja Barshi
Mr. Mahesh Bendigeri MR.SAHIL ARORA
CREDIT APPRAISAL SYSTEM IN
STATE BANK OF MYSORE
Varsha Hulgur
Mr. Mahesh Bendigeri
Mr. Prakash Yelavatti
PERFORMANCE EVALUATION OF
BIRLA SUNLIFE EQUITY BASED
MUTUAL FUND SCHEMES
290
Statistics of Academic Performance Year - 2013-14
No. of Hours Budgeted : 3015
No. of Hours Available : 2868
No. of Hours Conducted : 2774
Percentage of Academic Conduct : 96.72
SEM STREAM BUDGET
AVAILABL
E
CONDUCTE
D
PERCENTAG
E
OVERAL
L
SEM
-I
FINANCE 90 82 78 95.12
87
.39
GEN. MANAGEMENT 480 448 399 89.06
HUMAN RESOURCE 90 86 78 90.70
MARKETING 90 82 55 67.07
SEM
-II
FINANCE 180 168 187 111.31
10
2.1
4
GEN. MANAGEMENT 180 166 185 111.45
HUMAN RESOURCE 270 261 255 97.70
MARKETING 270 247 233 94.33
SEM
-III
FINANCE 240 213 235 110.33
10
0.9
4
GEN. MANAGEMENT 270 256 244 95.31
HUMAN RESOURCE 150 140 148 105.71
MARKETING 270 245 235 95.92
SEM
-IV
FINANCE 30 26 37 142.31
93
.25
GEN. MANAGEMENT 210 275 209 91.00
HUMAN RESOURCE 90 62 91 146.77
MARKETING 105 111 105 94.59
Total 3015 2868 2774 96.72
293
STATISTICS OF ACADEMIC PERFORMANCE YEAR - 2013-14 STREAM WISE ( in Hrs)
STREAM BUDGET AVAILABLE CONDUCTED PERCENTAGE
GEN. MANAGEMENT 1140 1145 1037 90.57
FINANCE 540 489 537 109.82
HUMAN RESOURCE 600 549 572 104.19
MARKETING 735 685 628 91.68
TOTAL 3015 2868 2774 96.72