EUROPE ONLINE PAYMENT METHODS: FIRST HALF 2015€¦ · 1 charts page 11 europe online payment methods: first half 2015 publication date: august 2015 page 2 general information i page

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EUROPE ONLINE PAYMENT METHODS: FIRST HALF 2015 PUBLICATION DATE: AUGUST 2015

PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-7 TABLE OF CONTENTS I PAGE 8 REPORT-SPECIFIC SAMPLE

CHARTS I PAGE 9 METHODOLOGY I PAGE 10 RELATED REPORTS I PAGE 11 CLIENTS I PAGE 12-13 FREQUENTLY ASKED QUESTIONS

PAGE 14 ORDER FORM I PAGE 15 TERMS AND CONDITIONS

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PRODUCT DETAILS Title:

Type of Product:

Category:

Covered Regions:

Covered Countries:

Language:

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Europe Online Payment Methods: First Half 2015

Market Report

Online Payment

Global, Europe

UK, Germany, France, Spain, Italy, Netherlands, Sweden, Norway,

Finland, Denmark, Switzerland, Russia, Turkey, Poland, Czech

Republic, Hungary, Belarus, Estonia

English

PDF & PowerPoint

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QUESTIONS

ANSWERED

IN THIS REPORT

Which payment methods are most frequently used by online shoppers across Europe?

How do preferences for online payments differ in Western and in Eastern Europe?

How large is the volume of online payments with cards in selected countries of the region?

What trends can be observed in the online payment markets worldwide and in Europe?

How are mobile payments developing in various European markets?

SECONDARY MARKET

RESEARCH

Our reports are exclusively based on secondary market research. Our researchers derive

information and data from a variety of reliable published sources and compile the data into

understandable and easy-to-use formats.

ADVANTAGES Maximum Objectivity

Reliable Sources

Up-To-Date Analysis

Boardroom-Ready PowerPoint Presentations

Guidance For Strategic Company Decisions

EUROPE ONLINE PAYMENT METHODS: FIRST HALF 2015

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PREFERENCE FOR ONLINE PAYMENT METHODS DIFFER BETWEEN EASTERN

AND WESTERN EUROPE

In Europe, online shoppers show varying preferences for payment methods used when making

purchases over the Internet. In countries such as the UK, France, Spain, Italy and the Nordics, card

payments have a clear lead. This trend in Western Europe is disrupted by a few exceptions only, including

Germany where invoice and direct debits accounted for a larger share of online sales than credit cards in

2014, and the Netherlands where local banking method iDEAL holds more than half of the market.

On the other hand, alternative payment methods dominate in some emerging markets in Eastern

Europe. In the Czech Republic and Belarus, over half of online shoppers paid by cash on delivery in 2014,

while in Poland online bank transfer was in the lead, followed by cash, and in Hungary more than two

thirds of online purchases were paid for on delivery, either by card or in cash. In Russia, the largest

market in the sub-region, card payments overtook cash on delivery as the payment method most used by

online shoppers in 2014, but cash still ranks second and is followed by various alternative methods such

as E-Money or use of payment terminals.

A common trend in both parts of the region is the rise of mobile payments. Turkey was the

Europe’s leader in share of mobile device owners who already had experience with mobile payments, as

of early 2015. Apple Pay launched in the UK this summer, though according to some surveys, more

Internet users in this country would rather trust their bank or PayPal to provide a mobile wallet. In-store

mobile payments via contactless technology are also gaining pace. For example, in France the number of

retail locations accepting such payments reached more than a quarter of a million.


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MANAGEMENT SUMMARY

GLOBAL DEVELOPMENTS

Online and Mobile Payment Trends and News about Players, H1 2015

Overview of Alternative Online Payment Methods, H1 2015

Payment Methods Used in M-Commerce, in % of Surveyed Mobile Phone Users, February 2015

Mobile Payment User Penetration, in % of Shoppers, by Selected Regions and the USA, 2014

Perception of Security of Mobile Payments, by Selected Regions, and by Age Group, in % of Shoppers, 2014

Mobile Payment Users Penetration, by Product/Service Category, by UK, France, Germany, Italy, USA, Japan,

Australia, Spain, China, in % of Mobile Phone Users, 2014

Types of Mobile Payments Used for Purchasing Non-Digital Goods, by UK, France, Germany, Italy, USA, Japan,

Australia, Spain, China, in % of Mobile Phone Users, 2014

Types of Mobile Payments Used for Purchasing Non-Digital Services, by UK, France, Germany, Italy, USA,

Japan, Australia, Spain, China, in % of Mobile Phone Users, 2014

Share of Online Shoppers Who Would Use Digital Currency, in % of Online Shoppers, by Selected Countries

and Territories, 2014

EUROPE

3.1 EUROPE REGIONAL

Current and Intended Use of Mobile Payment Methods, in % of Mobile Device Owners, February 2015

3.2 WESTERN EUROPE

3.2.1 UK


Breakdown of Online Card Spending, by Credit and Debit Cards, in GBP billion, 2010 – 2014

Innovative Features That Would Encourage More In-Store Visits, incl. Mobile Payment, in % of Online

Shoppers, April 2015

Contactless Card Payment Statistics, incl. Number of Cards, Number and Value of Transactions, by

Credit/Charge and Debit Cards, and Number of Bank-Owned Terminals with Contactless Functionality

December 2014

Breakdown of Awareness of Mobile Wallets/Mobile Payments, in % of Consumers, by Selected Age Groups,

February 2015

Companies Most Trusted With Provision of Mobile Digital Wallet, in % of Internet Users Owing an iPhone, Q1

2015


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TABLE OF CONTENTS (1 OF 4)

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EUROPE (cont.)

3.2 WESTERN EUROPE (cont.)

3.2.2 GERMANY


Payment Methods Used in Online Shopping, in % of Online Shoppers, 2011 & 2014

Online Payment Services Used, in % of Online Shoppers Who Paid Using Online Payment Services, 2014

Breakdown of Interactive Retail Sales by Payment Methods, in EUR billion and in %, 2013 & 2014

Breakdown of the Last Online Purchase by Payment Methods, in % of Online Shoppers, 2014

Breakdown of Online Shopping Spending for the Last Purchase by Payment Methods, in %, 2014

Breakdown of B2C E-Commerce Sales by Payment Methods, in %, 2014

Breakdown of Awareness and Usage of Mobile Payments, by Payment Type, in % of Respondents, 2014

Breakdown of Contactless Mobile Payment Usage, in % of Consumers, May 2015

Breakdown of Smartphone Users Willing to Use Mobile Contactless Payment via Smartphone by Gender, in %,

November 2014

3.2.3 FRANCE

Payment Methods Most Used in B2C E-Commerce, in % of Online Shoppers, Q1 2014 & H1 2015

Value of Online Bank Card Payment Transactions, in EUR billion, 2013 & 2014

Value of Online Bank Card Payment Transactions, in EUR billion and in % Year-on-Year Change, Q1 2014 - Q1

2015

Number of Cards with Contactless Payment Functionality, in millions, April 2014 & April 2015

Number of Retail Stores with Contactless Payment Terminals, in thousands, April 2014 & April 2015

Number of Contactless Payment Transactions, in millions, April 2014 & April 2015

3.2.4 SPAIN

Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014

Breakdown of Attitudes to Mobile Payments, in % of Consumers, 2014

3.2.5 ITALY

Breakdown of B2C E-Commerce Sales, by Payment Methods, in %, 2012 - 2015f

Breakdown of Digital Payments, by Electronic Payment with Credit Card, Online and Mobile, in %, 2013 & 2014

Breakdown of Online and Mobile Payments, by Type, in %, 2013 & 2014

3.2.6 NETHERLANDS

Breakdown of Online Purchases by Payment Method, in %, 2014

Breakdown of Online Purchases by Payment Method, by Shopping Channel, in %, 2014

EUROPE ONLINE PAYMENT METHODS: FIRST HALF 2015 TABLE OF CONTENTS (2 OF 4)

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EUROPE (cont.)

3.2 WESTERN EUROPE (cont.)

3.2.7 SWEDEN

Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, 2013 & Q4 2014

3.2.8 NORWAY


3.2.9 FINLAND


3.2.10 DENMARK


3.2.11 SWITZERLAND


3.3 EASTERN EUROPE

3.3.1 RUSSIA


Payment Methods Used in Online Shopping, in % of Online Shoppers, 2013 & 2014

Payment Methods Used in Online Shopping, in % of Online Shoppers, by Gender and Location Type, 2014

Payment Methods Used in Online Shopping, in % of Online Shoppers, 2011 - 2014

Share of Active Internet Users Who Used Mobile Payments, in %, by Age Group and Location Type, March

2015

Online Payment Methods Offered, in % of E-Commerce Websites, Q1 2014 & Q1 2015

Awareness and Usage of E-Money Services, in % of E-Money Users, May 2015

Breakdown of E-Money Usage by Device, in % of E-Money Users, May 2015

Share of NFC-Enabled Smartphones of Total Smartphones Sold, by Share of Units Sold and Share of

Revenues, in %, 2012 - 2014 and Breakdown of Revenues from NFC Smartphone Sales by Brands, in %,

2014

3.3.2 TURKEY

Number and Value of Domestic E-Commerce Transactions with Cards, in millions and in TRY million, Q1

2012 - Q1 2015


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EUROPE (cont.)

3.3 EASTERN EUROPE (cont.)

3.3.2 TURKEY (cont.)

Number and Value of Cross-Border E-Commerce Transactions with Cards, in millions and in TRY million,

Q1 2012 - Q1 2015

3.3.3 POLAND


Breakdown of Payment Methods Most Used in Online Shopping, in % of Online Shoppers, 2014

Payment Methods Used When Paying via Mobile Phone, in % of Individuals Who Paid with Mobile Phone,

October 2014

3.3.4 CZECH REPUBLIC

Payment Methods Used in Online Shopping, in % of Online Shoppers, Q2 2014

Payment Methods Used in Online Shopping, in % of Online Shoppers, by Gender and Age Group, Q2 2014

3.3.5 HUNGARY

Share of Payment On Delivery of Total Online Shopping Spending, in %, 2014

Value and Number of Online Payment Transactions with Cards, in HUF million and in million Transactions,

by Cards Issued in the Country and Outside the Country, H1 2010 – H2 2014

Value and Number of Contactless Payment Transactions with Cards, in HUF million and in million

Transactions, by Cards Issued in the Country and Outside the Country, H1 2012 – H2 2014

3.3.6 BELARUS

Breakdown of Last Online Purchase by Payment Methods, in % of Online Shoppers, September 2014

3.3.7 ESTONIA

Value and Number of Domestic B2C E-Commerce Card Transactions, by Debit and Credit Cards and Total,

in EUR million and in thousands, Q1 2013 – Q1 2015

Value and Number of Cross-Border B2C E-Commerce Card Transactions, by Debit and Credit Cards and

Total, in EUR million and in thousands, Q1 2013 – Q1 2015

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GENERAL METHODOLOGY OF OUR MARKET REPORTS

Our reports are compiled based on secondary market

research. Secondary research is information gathered from

previously published sources. Our reports are solely based on

information and data acquired from national and international

statistical offices, industry and trade associations, business

reports, business and company databases, journals, company

registries, news portals and many other reliable sources. By using

various sources we ensure maximum objectivity for all obtained

data. As a result, companies gain a precise and unbiased

impression of the market situation.

Cross referencing of data is conducted in order to

ensure validity and reliability.

The source of information and its release date are

provided on every chart. It is possible that the information

contained in one chart is derived from several sources. If this is

the case, all sources are mentioned on the chart.

Our reports include text charts, pie charts, bar charts,

rankings, line graphs and tables. Every chart contains an Action

Title, which summarizes the main idea/finding of the chart and a

Sub Title, which provides necessary information about the

country, the topic, units or measures of currency, and the

applicable time period(s) to which the data refers. With respect to

rankings, it is possible that the summation of all categories

amounts to more than 100%. In this case, multiple answers were

possible, which is noted at the bottom of the chart.

Reports are comprised of the following elements, in the

following order: Cover page, preface, legal notice, methodology,

definitions, table of contents, management summary

(summarizing main information contained in each section of

report) and report content (divided into sections and chapters).

When available, we also include forecasts in our report content.

These forecasts are not our own; they are published by reliable

sources. Within Global and Regional reports, we include all major

developed and emerging markets, ranked in order of importance

by using evaluative criteria such as sales figures.

If available, additional information about the data

collection, for example the time of survey and number of people

surveyed, is provided in the form of a note. In some cases, the

note (also) contains additional information needed to fully

understand the contents of the respective data.

When providing information about amounts of money,

local currencies are most often used. When referencing currency

values in the Action Title, the EUR values are also provided in

brackets. The conversions are always made using the average

currency exchange rate for the respective time period. Should the

currency figure be in the future, the average exchange rate of the

past 12 months is used.

The reports include mainly data from the last 12 months

prior to the date of report publication. Exact publication dates are

mentioned in every chart.

METHODOLOGY OF OUR EUROPE ONLINE PAYMENT METHODS: FIRST HALF 2015 REPORT

This report covers the online payment market. It takes

into account a wide definition of online payment, including

payment methods used in E-Commerce and mobile payment,

such as remote and proximity payments.

All major countries in the region are covered, though

data availability varied across the markets.

Countries are grouped by sub-regions, presented in the

descending order of B2C E-Commerce sales. Besides country and

regional data, information about global development is also

included.

Depending on data availability, the following types of

market information are included: the most used payment

methods among online shoppers, number and volume of online

and mobile payment transactions, information about online and

mobile payment users. Not all the mentioned types of information

are available for each of the covered countries. For the leading

country or countries in each region or sub-region, also online and

mobile payment trends and news about major players, such as

payment providers, banks and retailers are presented.

The report includes data mostly published within the first

six months of the year of publication. The exact date of publication

of the source is stated on each chart. The time period which the

data refers to differs by source.


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UPCOMING RELATED REPORTS

Global Online Payment Methods: First Half 2015 July 2015 € 1,950

Company Profiles of 10 Leading Online Payment Service Providers 2015 July 2015 € 2,950

Europe Online Payment Methods: Full Year 2014 March 2015 € 1,950

Top 8 Global B2C E-Commerce Country Sales Forecasts: 2015 to 2018 July 2015 € 2,950

UK B2C E-Commerce Sales Forecasts: 2015 to 2018 July 2015 € 450

Germany B2C E-Commerce Sales Forecasts: 2015 to 2018 July 2015 € 450

France B2C E-Commerce Sales Forecasts: 2015 to 2018 July 2015 € 450

Russia B2C E-Commerce Sales Forecasts: 2015 to 2018 July 2015 € 450

Eastern Europe B2C E-Commerce Market 2014 October 2014 € 1,950**

Europe M-Commerce Snapshot 2015 March 2015 € 950

Europe Clothing B2C E-Commerce Market 2015 January 2015 € 1,450

Global B2C E-Commerce and Online Payment Methods 2014 October 2014 € 5,950**

REPORT

PUBLICATION

DATE

PRICE*

Global Mobile Payment Methods: First Half 2015 August 2015 € 950

Global Alternative Online Payment Methods: First Half 2015 August 2015 € 950


**Reflects Discounted Price

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EUROPE ONLINE PAYMENT METHODS: FIRST HALF 2015€¦ · 1 charts page 11 europe online payment methods: first half 2015 publication date: august 2015 page 2 general information i page