Product Brochure: Global Mobile Payment Methods: First Half 2015

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GLOBAL MOBILE PAYMENT METHODS: FIRST HALF 2015 PUBLICATION DATE: AUGUST 2015

PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-8 TABLE OF CONTENTS I PAGE 9 REPORT-SPECIFIC SAMPLE

CHARTS I PAGE 10 METHODOLOGY I PAGE 11 RELATED REPORTS I PAGE 12 CLIENTS I PAGE 13-14 FREQUENTLY ASKED QUESTIONS

PAGE 15 ORDER FORM I PAGE 16 TERMS AND CONDITIONS

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PRODUCT DETAILS Title:

Type of Product:

Category:

Covered Regions:

Covered Countries:

Language:

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Number of Charts:

Global Mobile Payment Methods: First Half 2015

Market Report

Online Payment

Global, Asia-Pacific, Europe, Western Europe, Eastern Europe, Latin

America, Middle East & Africa

China, Japan, South Korea, Australia, India, Indonesia, Thailand,

Vietnam, USA, Canada, UK, Germany, France, Spain, Italy

Netherlands, Russia, Poland, Hungary, Brazil, Mexico, Argentina,

South Africa, Nigeria, Morocco, Kenya

English

PDF & PowerPoint

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Global Site License:

€ 950 (exc. VAT)

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€ 1,900 (exc. VAT)

QUESTIONS

ANSWERED

IN THIS REPORT

How is the mobile payment environment evolving around the world?

What payment methods are used by shoppers in selected countries when buying using mobile

devices?

How does mobile payment user penetration differ between various regions and countries?

Which important moves did some of the major market players make in mobile payments since the

start of 2015?

SECONDARY MARKET

RESEARCH

Our reports are exclusively based on secondary market research. Our researchers derive

information and data from a variety of reliable published sources and compile the data into

understandable and easy-to-use formats.

ADVANTAGES Maximum Objectivity

Reliable Sources

Up-To-Date Analysis

Boardroom-Ready PowerPoint Presentations

Guidance For Strategic Company Decisions

GLOBAL MOBILE PAYMENT METHODS: FIRST HALF 2015

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RIVALRY IN FAST GROWING MOBILE PAYMENTS REMAINS INTENSE

Around the world, mobile payments are on the rise. Despite more than half of

consumers having concerns about data security when using mobile payments, the share of

mobile payment users reached two-digit figures across the major markets, such as the UK, the

USA, Japan, China and others. Asia-Pacific was ahead of Europe, the USA and Latin America in

2014 in mobile payment user penetration. In China, the number of mobile payment users

almost quadrupled in the past two years. Third-party mobile payments in this country, led by

Ailpay, increased nearly five-fold.

The mobile payment trend is noticeable in Europe also. Eastern European countries

Turkey and Poland ranked above the others in the region in mobile payment user penetration

in early 2015, while of the EU5 countries, Italy was on top. In the USA, the share of adults who

used mobile payments increased to over 20% in 2014. Furthermore, some countries in the

Middle East and Africa continue to demonstrate the power of mobile payments in markets

with low banking penetration. In Kenya, the number of transactions with mobile money neared

one billion, and in Nigeria both the number and value of mobile payments grew at high triple-

digit rates.

Rivalry among mobile payment providers remains intense. Since the beginning of 2015,

Apple Pay expanded from the USA to the UK, Samsung launched a trial of Samsung Pay in

South Korea, and Google unveiled its new mobile wallet solution, Android Pay. As mobile

payments continue to boom, more market offerings are expected to join the race.


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MANAGEMENT SUMMARY

GLOBAL

Online and Mobile Payment Trends and News about Players, H1 2015

Payment Methods Used in M-Commerce, in % of Surveyed Mobile Phone Users, February 2015

Mobile Payment User Penetration, in % of Shoppers, by Selected Regions and the USA, 2014

Perception of Security of Mobile Payments, by Selected Regions, and by Age Group, in % of Shoppers, 2014

Mobile Payment Users Penetration, by Product/Service Category, by UK, France, Germany, Italy, USA, Japan,

Australia, Spain, China, in % of Mobile Phone Users, 2014

Types of Mobile Payments Used for Purchasing Non-Digital Goods, by UK, France, Germany, Italy, USA, Japan,

Australia, Spain, China, in % of Mobile Phone Users, 2014

Types of Mobile Payments Used for Purchasing Non-Digital Services, by UK, France, Germany, Italy, USA,

Japan, Australia, Spain, China, in % of Mobile Phone Users, 2014

ASIA-PACIFIC

3.1 ASIA-PACIFIC (REGIONAL)

Mobile Payment User Penetration, in % of Shoppers, by China, Japan, South Korea and Regional, 2014

3.2 CHINA


Number and Value of Electronic Payment Services Transactions, by Segment and Total, incl. Mobile Payment,

in billions, in CNY trillion, and in % Year-on-Year Change, 2014

Third-Party Mobile Payment GMV, in CNY trillion, and in % Year-on-Year Change, 2010 – 2014

Third-Party Mobile Payment GMV, in CNY trillion, and in % Year-on-Year Change, 2012 - 2018f

Number of Mobile Payment Users, in millions and in % Share of Mobile Internet Users, December 2012,

December 2013 & December 2014

Breakdown of Third-Party Mobile Payment GMV, by Providers, in %, 2013 & 2014

3.3 JAPAN


Ways of Using E-Money, incl. “Using Smartphone or Mobile Phone”, in % of Internet Users, December 2014

Brands of E-Money Used, in % of Internet Users Who Used E-Money, December 2014

3.4 SOUTH KOREA Online and Mobile Payment Trends and News about Players, H1 2015

Payment Methods Used in Online Shopping, incl. Mobile Payment, in % of Online Shoppers, September 2014

Awareness and Usage of Mobile Payment Services, in % of Smartphone Users, March 2015

Reasons for Using Mobile Payment Services, in % of Mobile Payment Service Users, March 2015


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TABLE OF CONTENTS (1 OF 5)

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ASIA-PACIFIC (cont.)

3.4 SOUTH KOREA Barriers to Using Mobile Payment Services, in % of Smartphone Users Who Do Not Use Mobile Payment

Services, March 2015

3.5 AUSTRALIA

Breakdown of Awareness and Usage of Mobile Payments, in % of Smartphone Users, February 2015

Selected Payment Methods Used in Financial Transactions, incl. Mobile Banking, in % of Adults, 2008, 2011,

2014

3.6 INDIA


Value and Volume of Payment Transactions by Selected Non-Cash Payment Methods, incl. Mobile, FY 2013-

2014 & FY 2014-2015

3.7 INDONESIA

Awareness of Mobile Money, by Demographic Group, in % of Individuals in Each Group, November 2014

Mobile Money, Bank and Nonbank Financial Institution Access and Use, in % of Individuals, November 2014

Awareness of Mobile Money Providers, in % of Individuals Aware of at Least One Mobile Money Provider,

November 2014

3.8 THAILAND

Value and Volume of Mobile Payment, in THB billion and in millions, by Bank, Non-Bank and Total, 2010 –

2014

3.9 VIETNAM

Payment Methods Used in Online Shopping, incl. “Mobile/Games Cards”, in % of Online Shoppers, 2013 &

2014

NORTH AMERICA

4.1 USA


Share of Adults Who Used Mobile Payment, in %, 2013 & 2014

Types of Mobile Payments Conducted In-Store, in % of Mobile Payment Users, 2014

Payment Methods Used When Conducting Mobile Payments, in % of Respondents, 2014

Mobile Payment Services Used, in % of Respondents, 2014

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GLOBAL MOBILE PAYMENT METHODS: FIRST HALF 2015 TABLE OF CONTENTS (2 OF 5)

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NORTH AMERICA (cont.)

4.1 USA

Current/Intended Use of Smartphone Wallet Apps, by Brands, in % of Internet Users who Already Use/May

Use a Wallet App, November 2014

Planned Use of Mobile Payment Apps, by Apple Pay and PayPal, in % of Current/Future Mobile Payment

App Users, June 2014, September 2014, December 2014 & March 2015

4.2 CANADA

Interest in Payment-Related Mobile Features, by High Interest and Low Interest, in % of Respondents, April

2015

Use of Alternative Payment Methods, incl. Mobile, by Gender and Age, in % of Respondents, 2013

EUROPE

5.1 EUROPE (REGIONAL)

Current and Intended Use of Mobile Payment Methods, in % of Mobile Device Owners, February 2015

5.2 WESTERN EUROPE

5.2.1 UK


Innovative Features That Would Encourage More In-Store Visits, incl. Mobile Payment, in % of Online

Shoppers, April 2015

Contactless Card Payment Statistics, incl. Number of Cards, Number and Value of Transactions, by

Credit/Charge and Debit Cards, and Number of Bank-Owned Terminals with Contactless Functionality

December 2014

Breakdown of Awareness of Mobile Wallets/Mobile Payments, in % of Consumers, by Selected Age

Groups, February 2015

Companies Most Trusted With Provision of Mobile Digital Wallet, in % of Internet Users Owing an iPhone,

Q1 2015

5.2.2 GERMANY


Breakdown of Awareness and Usage of Mobile Payments, by Payment Type, in % of Respondents, 2014

Breakdown of Contactless Mobile Payment Usage, in % of Consumers, May 2015

Breakdown of Smartphone Users Willing to Use Mobile Contactless Payment via Smartphone by Gender,

in %, November 2014

GLOBAL MOBILE PAYMENT METHODS: FIRTS HALF 2015 TABLE OF CONTENTS (3 OF 5)

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EUROPE (cont.)

5.2 WESTERN EUROPE (cont.)

5.2.3 FRANCE

Number of Cards with Contactless Payment Functionality, in millions, April 2014 & April 2015

Number of Retail Stores with Contactless Payment Terminals, in thousands, April 2014 & April 2015

Number of Contactless Payment Transactions, in millions, April 2014 & April 2015

5.2.4 SPAIN

Breakdown of Attitudes to Mobile Payments, in % of Consumers, 2014

5.2.5 ITALY

Breakdown of Digital Payments, by Electronic Payment with Credit Card, Online and Mobile, in %, 2013 &

2014

Breakdown of Online and Mobile Payments, by Type, in %, 2013 & 2014

5.2.6 NETHERLANDS

Breakdown of Online Purchases by Payment Method, by Shopping Channel, incl. Mobile, in %, 2014

5.3 EASTERN EUROPE

5.3.1 RUSSIA


Payment Methods Used in Online Shopping, incl. SMS, in % of Online Shoppers, 2013 & 2014

Payment Methods Used in Online Shopping, in % of Online Shoppers, incl. SMS, by Gender and Location

Type, 2014

Share of Active Internet Users Who Used Mobile Payments, in %, by Age Group and Location Type, March

2015

Breakdown of E-Money Usage by Device, in % of E-Money Users, May 2015

Awareness and Usage of E-Money Services, in % of E-Money Users, May 2015

Share of NFC-Enabled Smartphones of Total Smartphones Sold, by Share of Units Sold and Share of

Revenues, in %, 2012 - 2014 and Breakdown of Revenues from NFC Smartphone Sales by Brands, in %,

2014

5.3.2 POLAND

Payment Methods Used When Paying via Mobile Phone, in % of Individuals Who Paid with Mobile Phone,

October 2014

5.3.3 HUNGARY

Value and Number of Contactless Payment Transactions with Cards, in HUF million and in million

Transactions, by Cards Issued in the Country and Outside the Country, H1 2012 – H2 2014

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LATIN AMERICA

6.1 LATIN AMERICA (REGIONAL)

Share of Favorable Conversations about Mobile Payments in Social Media, by All Conversations and

Conversations about Safety and Security, in %, 2013 & 2014

6.2 BRAZIL


Current and Intended Use of Mobile Payment Services, in % of Mobile Phone Users, 2013

6.3 MEXICO

Breakdown of Online Payment Methods Used in Online Shopping, by Payment Method and Device Used,

in % of Online Shoppers, Q1 2015

Breakdown of Offline Payment Methods Used in Online Shopping, by Payment Method and Device Used,

in % of Online Shoppers, Q1 2015

6.4 ARGENTINA


MIDDLE EAST & AFRICA

7.1 SOUTH AFRICA

Share of Payments for Online Purchases Made via Mobile Phone, in %, 2014


7.2 NIGERIA

Mobile Payment Statistics, incl. Number of Transactions, in thousands, Value of Transactions, in NGN

million, H2 2012 - H2 2014

7.3 MOROCCO

Share of Mobile Phone Users who Made a Purchase or Payment via Mobile Phone, in %, and Type of

Purchase or Payment Made via Mobile Phone, in %, November 2014

Breakdown of Payment Methods Used to Pay for a Purchase via Mobile, % of Mobile Phone Owners who

Made a Purchase or Payment via Mobile Phone, November 2014

7.6 KENYA


Mobile Payment Statistics, incl. Number of Transactions, in millions, Value of Transactions, in KES billion,

Number of Customers, in millions, and Number of Agents, in thousands, 2008 - 2014


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GENERAL METHODOLOGY OF OUR MARKET REPORTS

Our reports are compiled based on secondary market

research. Secondary research is information gathered from

previously published sources. Our reports are solely based on

information and data acquired from national and international

statistical offices, industry and trade associations, business

reports, business and company databases, journals, company

registries, news portals and many other reliable sources. By using

various sources we ensure maximum objectivity for all obtained

data. As a result, companies gain a precise and unbiased

impression of the market situation.

Cross referencing of data is conducted in order to

ensure validity and reliability.

The source of information and its release date are

provided on every chart. It is possible that the information

contained in one chart is derived from several sources. If this is

the case, all sources are mentioned on the chart.

Our reports include text charts, pie charts, bar charts,

rankings, line graphs and tables. Every chart contains an Action

Title, which summarizes the main idea/finding of the chart and a

Sub Title, which provides necessary information about the

country, the topic, units or measures of currency, and the

applicable time period(s) to which the data refers. With respect to

rankings, it is possible that the summation of all categories

amounts to more than 100%. In this case, multiple answers were

possible, which is noted at the bottom of the chart.

Reports are comprised of the following elements, in the

following order: Cover page, preface, legal notice, methodology,

definitions, table of contents, management summary

(summarizing main information contained in each section of

report) and report content (divided into sections and chapters).

When available, we also include forecasts in our report content.

These forecasts are not our own; they are published by reliable

sources. Within Global and Regional reports, we include all major

developed and emerging markets, ranked in order of importance

by using evaluative criteria such as sales figures.

If available, additional information about the data

collection, for example the time of survey and number of people

surveyed, is provided in the form of a note. In some cases, the

note (also) contains additional information needed to fully

understand the contents of the respective data.

When providing information about amounts of money,

local currencies are most often used. When referencing currency

values in the Action Title, the EUR values are also provided in

brackets. The conversions are always made using the average

currency exchange rate for the respective time period. Should the

currency figure be in the future, the average exchange rate of the

past 12 months is used.

The reports include mainly data from the last 12 months

prior to the date of report publication. Exact publication dates are

mentioned in every chart.

METHODOLOGY OF OUR GLOBAL MOBILE PAYMENT METHODS: FIRST HALF 2015 REPORT

This report covers the global mobile payment market. It

takes into account a wide definition of mobile payment, including

payment methods used in M-Commerce (remote) and in-store

(proximity) payments.

All major countries are covered, though data availability

varied across the markets.

Countries are grouped by regions, with regions

presented in the descending order of B2C E-Commerce sales.

Within each region, the countries are also ranked by B2C E-

Commerce sales. Besides country and regional data, information

about global development is also included.

Depending on data availability, the following types of

market information are included: mobile payment user

penetration, the payment methods used by mobile shoppers,

number and volume of mobile payment transactions, information

about mobile payment users. Not all the mentioned types of

information are available for each of the covered countries. For

the leading country or countries in each region or sub-region, also

online and mobile payment trends and news about major players,

such as payment providers, banks and retailers are presented.

The report includes data mostly published within the first

six months of the year of publication. The exact date of publication

of the source is stated on each chart. The time period which the

data refers to differs by source.


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UPCOMING RELATED REPORTS

Global Online Payment Methods: Fist Half 2015 August 2015 € 1,950

Europe Online Payment Methods: First Half 2015 August 2015 € 750

Asia-Pacific Online Payment Methods: First Half 2015 August 2015 € 750

Global Alternative Online Payment Methods: Fist Half 2015 August 2015 € 950

Company Profiles of 10 Leading Online Payment Service Providers 2015 July 2015 € 2,950

Global Online Payment Methods: Full Year 2014 March 2015 € 3,950

Asia-Pacific Online Payment Methods: Full Year 2014 March 2015 € 950

Europe Online Payment Methods: Full Year 2014 March 2015 € 1,950

North America Online Payment Methods: Full Year 2014 March 2015 € 950

Latin America Online Payment Methods: Full Year 2014 March 2015 € 950

Top 8 Global B2C E-Commerce Country Sales Forecasts: 2015 to 2018 July 2015 € 2,950

Global B2C E-Commerce & Online Payment Market 2014 October 2014 € 5,950**

Global B2C E-Commerce Market 2014 October 2014 € 4,950**

Global M-Commerce 2015: Smartphones & Tablets March 2015 € 1,950

REPORT

PUBLICATION

DATE

PRICE*

Europe Cross-Border B2C E-Commerce 2015 August 2015 € 1,950

Asia-Pacific Cross-Border B2C E-Commerce 2015 August 2015 € 950

Global Cross-Border B2C E-Commerce 2015 August 2015 € 2,950

Global Mobile Payment Methods: Second Half 2015 January 2016 To be announced


**Reflects Discounted Price

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Business

Product Brochure: Global Mobile Payment Methods: First Half 2015