52% OF ONLINE SHOPPERS IN GERMANY ABANDONED A SHOPPING CART DUE TO THEIR FAVORITE PAYMENT METHOD NOT BEING

OFFERED, AS OF JUNE 2016.EUROPE: SHARE OF ONLINE SHOPPERS WHO ABANDONED SHOPPING CART DUE TO LACK OF FAVORITE PAYMENT METHOD, IN % OF ONLINE SHOPPERS WHO ABANDONED SHOPPING CART, BY BENELUX, GERMANY, NORDICS AND THE UK, JUNE 2016

Note: multiple reasons for cart abandonment could be chosenSurvey: based on a survey of 3,000 respondents from the UK, Germany, Benelux and Nordics; 83% of respondents abandoned a shopping cart during a checkout processSource: Optimizely, October 2016; cited in the report “Europe Online Payment Methods: Second Half 2016” by yStats.com

GERMANY 52% BENELUX 42%

NORDICS 33% THE UK 23%