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Driving Your
Social Strategy
Anthony Shop
Chief Strategy Officer, Social Driver
2 1 J U N E 2 0 1 7
Driving Your Social Strategy
• Embrace People As the New Channel
to make your brand part of their story
• Drive Conversations
by harnessing converging media
• Create Engaging Content
to motivate people to join in
• Activity: 6 E’s of Engagement
Digital
strategy and
creative to
connect with
people today.
PUT PEOPLE AT
THE CENTER
WHAT’S THE
SECRET TO
SOCIAL MEDIA?
GED Grad Day
U N L E A S H I N G T H E E N E R G Y
GED Grad Day
U N L E A S H I N G T H E E N E R G Y
GED Grad Day
U N L E A S H I N G T H E E N E R G Y
PEOPLE ARE THE NEW CHANNEL
To achieve remarkable results,we must unleash
the energy in people.
@afshop @socialdriver
Drive
Conversations
with Converging
Media
TRADITIONAL MEDIA
paid
earned
owned
CONVERGING MEDIA
Change the Equation
D R I V I N G C O N V E R S A T I O N S
O W N E D
M E D I A
Change the Equation
D R I V I N G C O N V E R S A T I O N S
S H A R E D M E D I A
Change the Equation
D R I V I N G C O N V E R S A T I O N S
S H A R E D + E A R N E D
M E D I A
Change the Equation
D R I V I N G C O N V E R S A T I O N S
E A R N E D M E D I A
CONVERGING MEDIA
Create Engaging
Content to Motivate
The 6 E’s of Engagement
S O C I A L M E D I A S T R A T E G Y :
• Elevate
• Empower
• Ease
• Entertain
• Entice
• Educate
#Internet4Schools
E L E V A T I N G Y O U R A D V O C A T E S
#Internet4Schools
E L E V A T I N G Y O U R A D V O C A T E S
#Internet4Schools
E L E V A T I N G Y O U R A D V O C A T E S
STEM Vital Signs
D E S I G N I N G F O R S H A R I N G
The 6 E’s of Engagement
A C T I V I T Y
• Elevate
• Empower
• Ease
• Entertain
• Entice
• Educate
#WhyApply
Sept. 22
ENGAGEMENT IS NOT JUST POSTING.
Elevate, Empower, Educate,Ease, Entertain and Enticeto connect with people.
@afshop @socialdriver
Driving Your Social Strategy
• Embrace People As the New Channel
to make your brand part of their story
• Drive Conversations
by harnessing converging media
• Create Engaging Content
to motivate people to join in
• Activity: 6 E’s of Engagement
Permission Pyramid
Content Traffic Light
