MEDIAKIT

Connect with Australia’s most powerful and

engaged parenting community

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TELL ME BABY

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TELL ME BABY – BY PARENTS, FOR PARENTS

Access a highly active parent community.

All content is created and shared BY parents FOR parents. There’s no other parenting platform in Australia that’s 100% powered by parent generated content.

Connect with a powerful group of parent influencers.

TMB parents influence the product buying decisions of other parents by sharing their opinions with multi-media product reviews. Connect with potential customers and join the conversations that are driving product purchase.

Drive real parent engagement.

Sponsor relevant and highly-respected user-generated content across the TMB digital platform, or let TMB influencers create exclusive content for use across your own channels to maximise results.

TELL ME BABY

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Visit

Parents visit Tell Me Baby to read impartial parent reviews on the baby products they're interested

in buying. They also enjoy content from TMB influencers and

blogger members.

Join

Tell Me Baby encourages parents to become members through a

generous rewards program.

We attract parent influencers and established bloggers keen to reach

and connect with other parents.

Contribute

Members can post reviews on products they’ve purchased, create blog posts or share relevant videos

and images.

We only publish the highest quality content. And we don’t accept free products from brands for

review purpose.

Reward

Members earn points for sharing reviews and content.

The more content they create, the higher their member ranking and

the more rewards they earn.

A community that values and trusts each other

HOW THE TMB COMMUNITY WORKSCREATED BY PARENTS FOR PARENTS

TELL ME BABY

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144K MONTHLY UAs 16K SOCIAL FOLLOWS 14K REVIEWS 1.7K ACTIVE

MEMBERS5.5K SUBSCRIBERS

Source - Site data Google Analytics Sept 2017

THE TELL ME BABY COMMUNITYFrom well known bloggers to everyday mums:

Tell Me Baby is a community of parents that CREATE and CONSUME.

I love being a TMB member because...

MIM JENKINSON

Influencer and blogger

"I get to be part of a supportive community where I can produce and share content that can really help other parents."

@lovefrommim

GEORGIA PEARCE

Busy mum of two

"It's a lovely community to share your thoughts with other parents. I love that my tips and suggestions on products helps others. I also check out comments on products to make my buying decisions a little easier."

FI MORRISON

Influencer & blogger

“I love being part of a community of parents who are passionate about quality products for their babies, and I enjoy sharing our stories of parenthood together.”

@mummamorrison

STEPHANIE TAYLOR

Mum to a beautiful boy

"It's a fabulous website with real honest reviews and extraordinary rewards for mums who create content."

TELL ME BABY

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WANT TO CONNECT WITH TMBs POWERFUL PARENT COMMUNITY?Access TMBs innovative advertiser solutions today to start conversations that drive product purchase.

Actively engage and connect with a large community of powerful mums across a variety of channels:

AWARENESS + CONNECTION LISTINGS Connect with parents ready and willing to buy.

CONTENT MARKETINGLeverage off a highly-trusted platform and an influential group of parents.

DISPLAY + SOCIAL MEDIAExtend reach, increase brand awareness and drive traffic.

INSIGHTS REPORTINGGain a deeper understanding of your customers.

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TMB | ADVERTISING: LISTING PACKAGE

AWARENESS AND CONNECTION LISTING PACKAGE

More than just a directory listing…

Reach

Communicate with parents on the TMB digital platform with a dedicated brand page and

individual product listing pages.

Showcase your brand and your products in a way that engages and

connects with parents.

Content

Bring your brand and product listings to life, drive engagement

and purchase intent through high quality multimedia 

parent reviews.

Connection

Talk directly with TMB members answering

product questions and  replying to reviews posted

on Tell Me Baby.

Sales

Drive instant product purchase through your own brand page and product listing pages with 

a BUY NOW button.

• ONLY

$195 A MONTH • O

NLY $195 A M

ONTH

SPECIAL LAUNCH OFFER

$195 $497 $1,872 +MONTHY PACKAGEEX GST

QUARTERLY PACKAGEEX GST

ANNUAL PACKAGEEX GST

BUY AN ANNUAL PACKAGE AND GET AN ADDITIONAL 5 PRODUCT PAGES FOR FREE

Includes 1 brand page and up to 5 product pages

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TMB | ADVERTISING : LISTING PACKAGE

Product description and brand hero image: Increase brand and product awareness.

Answer parents’ questions: Take control and answer parents’ product questions directly, increasing their purchase potential.

Information stamps: Highlight the key features of your product.

Product features and Specs: Everything parents need to know about your product to encourage them to buy.

Instant purchase: Drive sales of your product with a purchase button that goes through to retailer website

Official product images: Create a visual effect and showcase your product through quality images.

Parent generated images and videos: Parents bring your product to life by telling their story and showing how they use your products in the real world.

Rating snapshot: Instil trust by showing your product is valued by other parents.

Sentiment word cloud: A visual display of the most popular words parents use to describe your product.

Gallery: A gallery of official product images plus images and videos taken by TMB families while using your product.

TMB PRODUCT LISTING PAGE EXAMPLE

Parent reviews : TMB reviews have a powerful influence over the purchasing decisions of TMB parents. Connect with parents actively reviewing your product by replying directly to their questions and comments.

Q&A section: An opportunity to answer common questions about your product.

Designed to drive the best results.

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TMB | ADVERTISING : CONTENT MARKETING

SPONSORED CONTENT ON TMBLeverage TMBs powerful parent influencers across the TMB platform.

ARTICLES Sponsor high quality and engaging blog articles written by established TMB parents respected within the community.

Choose a relevant, targeted theme, which aligns with your brand and product offering.

500 – 800 words including a high quality image, brand sponsorship attribution, link and logo.

Published in BLOG section and promoted on homepage for 1 week and included in 1 x subscriber newsletter.

VIDEOS Harness the power of TMB videos created by real parents demonstrating how they use your product in their every day lives.

You decide the video theme – product demonstration, product review, product showcase or something different.

Video to appear in your paid for product listing page with sponsorship attribution.

Promoted on the TMB homepage for 1 week and included in 1 x subscriber newsletter.

COMPETITIONS Competition posts are between 500 – 800 words and written by a leading TMB influencer.

Brand attribution, brand or product image, plus link and logo included in your competition post.

Published on the TMB platform for up to 3 weeks and promoted on the TMB homepage for 1 week and included in 1 x subscriber newsletter.

EXTEND YOUR REACH AND AMPLIFY YOUR SPONSORED CONTENT ACROSS THE TMB FACEBOOK COMMUNITY WITH A SPONSORED POST

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TMB | ADVERTISING : CONTENT MARKETING

Parent reviews*: Syndicate trusted TMB parent reviews across your own channels and extend their powerful influence to your audience.

Photos: Replace dull, ineffective stock images and bring your product to life with real photos taken by real parent advocates for your product.

Articles: Begin conversations and inspire potential customers through unique, high quality, engaging articles written by powerful TMB parent influencers.

-

Articles are between 500 – 800 words and can include 1 x optional image (if requested).

* Reviews are non exclusive and remain the ownership of Tell Me Baby.

Video: Leverage off the power of video created by real parents demonstrating how they use your product in their every day lives.

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Fully edited video between 1 – 5 minutes.

Video Snap: Promote the versatility of your product through TMB Video Snaps – a combination of clips showing parents using your product in different ways.

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Unedited 20” clips. Option to choose as many clips as required (minimum purchase amount of 10 clips applies).

CONTENT CREATIONLeverage powerful parent influencers and increase the engagement of your own channels with content created exclusively for your brand.

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TMB | ADVERTISING : DISPLAY & MEDIA

ADVERTISINGStrengthen your brand awareness across the TMB network through dominant and targeted onsite display placements and subscriber emails.

Banner and mrec formats on high traffic pages across the TMB digital platform.

Dedicated banner or mrec placement featured on the TMB weekly subscriber email.

Banner 1140px X 141px Mrec 300x250px

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SOCIAL MEDIAExtend your reach, drive traffic and create viral conversations through TMB social media channels.

TMB | ADVERTISING : SOCIAL MEDIA

FACEBOOK AND INSTAGRAM SPONSORED POSTS Amplify your product or brand messaging, promote product reviews or extend the reach of TMB sponsored or syndicated content.

TMB AUDIENCE TARGETING FACEBOOK CAMPAIGN Promote your own brand post to a unique TMB custom Facebook audience of 320,000 parents.

Get seen by your target audience at a lower CPM than standard Facebook ads.

Facebook & Instagram sponsored posts

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GAIN A DEEPER UNDERSTANDING OF YOUR CUSTOMERSTMBs unique parent sentiment report uncovers real parents attitudes about yours and your competitors’ brands, highlighting important opportunities to improve branding and increase product purchase.

Review rankings

Learn how TMB parents rate your brand and products against those of competitors through TMB average review star ratings.

Key search terms

Find out which common Google search terms parents use to find your TMB product pages and those of your competitors.

Parent sentiment - brand and competition

Understand what parents are saying across TMB about yours and your competitors’ brands. Identify common customer sentiments to improve communication and marketing strategies.

Parent sentiment - products and competitor products

Understand what parents are saying across TMB about yours and your competitors’ products. Identify common customer sentiments that could lead to important product improvements and enhancements.

Key Findings and Presentation

A concise summary of the key findings and actionable opportunities presented by a TMB analyst. Ask questions, clarify findings and gain a full understanding of your report results.

TMB | ADVERTISING : PARENT SENTIMENT REPORT

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To give your brand the opportunity to experience the impact of this powerful

and engaged parenting community please contact:

J E N H O R TO N N AT I O N A L S A L E S M A N AG E R Write: jen@TellMeBaby.com.au Call: 0481 592 125

Involved Community,

Powerful Influencers,

Better Results.