How to Turn Social Media Conversations to Actionable Insights

8/2/2019 How to Turn Social Media Conversations to Actionable Insights

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BNS Qsiuifa Wsko`9"37* 37>


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Qsiuifa BNS i n WSKO@__

3


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Wksudkjik Wskepou Onbwniaf Wskepou Jnpfom` Iftkjt`b`fu if koinj bèin

Hfkqum` oji`fu

@}u`sfnj nfe ifu`sfnj ifepusyjnfeonw` Okbwùiuks Unsaù bnshù

J`nsfnckpu um` oji`fu

Ifepusy

S`ne um` wku nu um` EOB_ Tiiu um` noupnj dkspb iu` S`ne Dno`ckkh Dnf Wna`Qnjj

Jiu`f uk uq`ù8 kc`st` nu_ifn bioskcjka

_`` qmnu f`q iu` s`wksu

Jiu`fuk npum`fuio koinj bèin

okft`snuikf

Kpujififa Jiuifa Ojpu`sifa

Ksanfi|ùm` ie`n nfe

ifiamu

WS@"QSIUIFA


4/39

Jiu`fifa uk _koinj B`ein< Qmy i iu ibwksunfu;

5

>& Okbwjnifu

C` nqns` kd wku ks

okft`snuikf qm`s` w`kwj`ns` okbwjnififa nckpu kpsoji`fu wskepou ks `stio`

N okbwjnifu i nfkwwksupfiuy uk e`bkfusnu`wskcj`b"kjtifa ncijiui`&


5/39

0

3& Okbwjib`fu

_koinj bèin okbwjib`fu ns` um` kfjif``~pitnj`fu kd uùibkfinj& Wku`fuinjoji`fu jkkhifa dks s`npsnfo` kf nwpsomn` eòiikf qkpje jkt` uk ``qmnu okfpb`s umifh nckpu umìswskepou ks `stio`&



6/39

4

?& @}ws`è f`èW`kwj` qmk mnt` n f`èqijj `}ws` iu cy `nsomifa

kfjif` pifa h`yqkse kscy ``hifa netio` dskb umà`f`snj wpcjio& If pomon`* kps oji`fu onf

s`nom kpu qium nf kdd`s kdniunfo` ks n ds`` e`bkdks `}nbwj`&



7/39

1

5& Jkkhifa kpu dks

okbwùiuks

Kps oji`fu onf c`nj`suè qm`f umìs

okbwùiuks fnb` ns`cìfa b`fuikfè cywku`fuinj opukb`s qmkns` if~pisifa nckpu umìs

wskepou ks qmk nsèinuidiè qium umìswskepou&



8/39

=

0& Um` oskqeDkjjkqifa um` oskqe onf ait` kps oji`fu nc`uu`s pfe`sunfeifa kd um` wpcjio `fuib`fu

ukqnse n ukwio umnu onf ndd`ou iu csnfe&



9/39

9

4& Ifdjp`fo`sQ` onf wku um`ifdjp`fo`s kfjif` nfe

miamjiamu um`is kwifikfukqnse kps oji`fucsnfe&



10/39

>7

1& Osii

Eiopikf if koinj

bèin onf `st` n nqnsfifa iaf c`dks` n

bnlks umpfe`suksb&Cpu c`dks` n osiiq`s` uk mnww`f* qònf ws`"`bwu iu cy

jiu`fifa uk qmnuakifa kf nfe usy uksòuidy iu c`dks` iu cjkq

pw&

Qmnu aù b`npsè aù bnfnaè*

nfe qmnu aù bnfnaè aù ekf`&

"Wù`s Espoh`sBnfna`b`fu Apsp



11/39

>>

9& B`npsifa

SKIIu i ibwksunfuuk b`nps`

um` SKI id kpsoji`fu mnt`nfy kfakifabnsh`uifa

onbwniaf&



12/39

>3

9& Um` Npeiu

N csnfe i um` pbkd njj okft`snuikfnfe i fk jkfa`s

okbwjù`jyokfuskjjè cy umòkswksnuikf&



13/39

>?

>7& Fànuit` dnjjkpuOkbwnfi` mnt` ukbkfiuks kfjifòkft`snuikf n iu okpje

nddòu okswksnu`s`wpunuikf nfe umìscpif` wskwòu&



14/39

1 Qny uk Pfe`sunfe U`}u

if _koinj Bèin

koinjbèintiikf&okb

_kpso`< Kaf`tn* B& -37>7) Um` bnfy `bkuikf kd koinj bèin&

C`sifnuk* _ -37>7)& _i} qny uk dife tnjp` if Uqiuu`s fki`& Mnstnse Cpif` S`ti`q&


15/39

^P@_UIKF

@fe if ~pùikf bnsh* kctikpjy& N pom* iu unaaè n n

~pùikf&


16/39

OKFEIUIKFNJ

Okfeiuikfnj tkio` njjkq ykp uk eidd`s`fuinu` cùq``f um`fùi|`f opss`fu nouikf + d``jifa nfe mkq iu qkpje cèidd`s`fu id kbùmifa `j` q`s` eidd`s`fu&


17/39

IFU@FU

Pfjih` okfeiuikfnj tkio` qmiom wkifu uk ifu`fu id kb`umifa qneidd`s`fu* um` ifu`fu una m`jw kps oji`fu pfe`sunfe qmnu um`

okfpb`s qnfu + ek`fu qnfu uk ek siamu fkq* pfe`s um`

opss`fu `u kd oisopbunfo`&


18/39

bèinwjpb`&qksews`&okb

Fànuit` qkse dskb um` uq`ù`s

onf apie` ykps oji`fu if wsiksiui|ifa bnshùifab`na` nfe wskepou e`t`jkwb`fu&


19/39

NPAB@FU

Umi tkio` eidd`s`fuinu` c`uq``f e`as`` nfe `t`siuy if`fuib`fu* n q`jj n ie`fuidi` `bwmni&

I ekfu jih` umi wskepou& i fku um` nb` n I mnu` umiwskepou.


20/39

S@OPSS@FO@

Umi tkio` njjkq kps oji`fu uk pfe`sunfe id um` b`fuikf`e`t`fu mnww`f`e c`dks`* ks id iu nf kfakifa ip`&


21/39

IFE@DIFIU@

Umi tkio` i jiu`snjjy um` tisupnj paa`uikf ck} dks ykps oji`fu

wskepou + csnfe&

Qm`f n f`ui|`f if um` dkspb ny* I qim um` omnsa` ns` fku ukkmiam* um`f iu bpu ait` ykp nouikfncj` ifiamu&


22/39

Ndu`s jiu`fifa okb` ksanfi|ifa & & &

Ksanfi|ifa ie`n nfe ifiamu


23/39

Ksanfi|ifa ie`n nfe ifiamu

3?

Kpujififa

Ifiamu

Ifiamu

IfiamuIfiamuIfiamu

Ifiamu IfiamuIfiamu

IfiamuIfiamu

Ifiamu Ifiamu

Jiuifa

Ojpu`sifa

@}nbwj` kd Ojpu`sifa cy oji`fu


24/39

@}nbwj` kd Ojpu`sifa cy oji`fu ifiamu& Qskfa

c) S`ne >77 wku cpu dkpfe >7 ifiamu& Siamu


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Ndu`s qsiuifa um` BNS* qmnu i um` f`}u u`w;

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WK_U QSIUIFA


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WK_U"QSIUIFA

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WK_U QSIUIFA


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WK_U"QSIUIFA

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WSKKSD@NE

Wskdksne`

Wkksds`ne

Wsskds`en

WSKKDS@NE


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_pcbiu uk um` Nookpfu IO dks ifiuinj om`ohifa

?=

Nib dks n |`sk"s`upsf snu`

S`ti` wskbwujy


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Umi s`wksu nfe um` ifdksbnuikf okfunifè um`sìf ns` cnè kf ifdksbnuikf dskb koinj bèin kf um` Ifu`sfù nfe kum`s

wpcjiojy ntnijncj` enun& Csnfeukjkay ek` fku qnssnfu um` noopsnoy kd pom ifdksbnuikf fks i Csnfeukjkay s`wkficj` dksum` okfu`fu nfe noopsnoy kd pom ifdksbnuikf& Netiksy ifdksbnuikf bny c` okfunifè if um` s`wksu& Nfy pc`~p`fu

eòiikf bne` cnè kf um` enun bpu c` eòieè ndu`s ykps wskdìkfnj bnfna`s mnt` ons`dpjjy s`ti`qè nfen`è qmnu ibwnou pom ifdksbnuikf qijj mnt` kf ykps okbwnfy& If fk `t`fu mnjj Csnfeukjkay c` jincj` uk ykp ks ykps

okbwnfy dks nfy jku wskdiu* jku s`t`fp`* ifu`sù* akkeqijj* jku enun* oku kd wskopsifa pcuiupu` `stio` ks dks nfyifeisòu* ifoie`funj* wòinj* ks okf`~p`fuinj enbna` kd nfy hife* mkq`t`s nsiifa* umnu ns` s`jnuè uk um`` u`sb* qmùm`sif okfusnou* uksu ks fàjia`fo`* ks nfy jànj um`ksy&

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How to Turn Social Media Conversations to Actionable Insights