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Slides from a course I'm teaching today through Rochester Community & Technical College.
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Lee Aase Chancellor, Social Media University, Global (SMUG)
May 8, 2014
Content and Conversations: Media Creation and Sharing
Basic Social Media “Food Groups”
Agenda
• The Top of the Pyramid
• Democratization of Content Production and Distribution
• Shooting, Editing and Uploading Video
• Sharing Presentations via Slideshare
• Blogging: Tying it All Together
• Strategic Social Media
Reviewing Media Trends
•
For most of the 20th Century, reaching large audiences via media was simple but expensive...
...or you could “earn” an audience by getting past one of these gatekeepers
While local affiliates and newspapers sold audiences to advertisers at monopoly prices
Media Truism: If a platform is free, you are the product, not the consumer.
Then Ted Turner revolutionized TV, followed shortly by ESPN
...and one of these guys invented the Internet
Because the means of producing and
disseminating media were democratized, everyone became a potential reporter.
Everyone Means You!
Gutenberg: Global Mass Literacy Zuckerberg: Global Mass Publishing
• Founded Feb. 14, 2005
• Purchased by Google for $1.65B in Nov. 2006
• 100 hours of video uploaded every minute
• Over 6 billion hours watched per month
• Second most-used search engine
YouTube
Top 10 Video Tips
#1: Always carry your camera. You can’t edit what you didn’t shoot.
Top 10 Video Tips
#1: Always carry your camera. You can’t edit what you didn’t shoot.
Top 10 Video Tips
#1: Always carry your camera. You can’t edit what you didn’t shoot.
Top 10 Video Tips
#1: Always carry your camera. You can’t edit what you didn’t shoot.
A Tale of Two Popes
Top 10 Video Tips
#2: Find a quiet place to shoot, particularly if you don’t have a remote microphone
Top 10 Video Tips
#3: Get close to your interview subject
Top 10 Video Tips
#4: Avoid the 2 Ws: Windows and Whiteboards
Top 10 Video Tips
#5: Look for Even/Uniform lighting
• Uniformity more important than brightness
• Possibly add light on interview subject
• Count to 3
• Nod and smile
• Warn interviewees so they feel less awkward
Top 10 Video Tips
#6: Mom said it wasn’t nice to say this but...
SHUT UP!
• Make eye contract with subject
• Have subject talk to you instead of thinking about the camera
Top 10 Video Tips
#7: Lurk behind the camera
Top 10 Video Tips
#8: Always* use a tripod
Top 10 Video Tips
#9: Frame Your Shot Well
Top 10 Video Tips
#9: Frame Your Shot Well
Top 10 Video Tips
#9: Frame Your Shot Well
Top 10 Video Tips
#9: Frame Your Shot Well
Top 10 Video Tips
#9b: Don’t shoot vertical with your phone!
Top 10 Video Tips
#10: Break the “Rules” When Necessary
A Viral Video from the Girl Next Door
YouTube Channel Examples
YouTube Channel Examples
YouTube Channel Examples
In-Class Demonstration
Setting Up Your YouTube Channel
Slideshare: YouTube for PowerPoint
• Presentation at Community 2.0 conference in San Francisco on May 12, 2009
• Attendance approximately 200
• Somebody tweeted something like “Hey @GuyKawasaki, @LeeAase just mentioned you in his presentation” and included the link to my presentation, which I had uploaded to Slideshare.net
Behold, the Power of Slideshare...
Slideshare: YouTube for PowerPoint
Slideshare: YouTube for PowerPoint
Slideshare: YouTube for PowerPoint
Slideshare: YouTube for PowerPoint
Inserting a YouTube Video
Inserting a YouTube Video
Break
Blogs in Plain English
My Start in Blogging: Lines from Lee
A Pivotal Presentation
Podcast Blog: April ’08
The $4-a-month online newsroom
Let’s Talk “site” - May 2008
Sharing Mayo Clinic - January 2009
• Basic blog is free
• Start in < 1 minute
• No server or software maintenance
• Path for growth if you get serious
Wordpress.com Advantages
• Instead of username.wordpress.com, you can have
• mycoolblogname.com (e.g. social-media-university-global.org)
• blogname.mainwebdomain.com (e.g. sharing.mayoclinic.org)
• Domain mapping preserves flexibility
Wordpress.com Domain Mapping
• Write and Publish Text
• Include Photos
• Embed YouTube videos
• Embed Slideshare presentations
• Let’s do a sample post on the private blog
What can you do on Wordpress.com?
In-Class Demonstration
Strategic Social Media Review
• Understand the capabilities of the social platforms and their current or potential communities #SMUG
• Relate those capabilities and communities to your personal or professional goals and objectives #SMUG
• Develop a realistic plan that relates to/coordinates with your existing programs OR inspires previously impractical projects #SMUG
3 Keys to Strategic Social Media Application
Closing Assignment: Answer the question on the next slide...
• In a post on the private blog we created for this class, or if you’re really bold
• In your own personal blog on wordpress.com
How will you take advantage of the
communication power that is unprecedented in
human history?
