Social Media Conversations

Presented by:Nicky Reynolds

SO

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NIn – te – gra – tion

- The intermixing of people or groups previously segregated

Social Media Integration

- The act of spreading your brand across the popular social media

platforms, and being active on all of them

Don’t panic.

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Get Found

Connect and Engage

Create a Community

Promote Content

Don’t cancel your email

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Include social media icons in emails

Ask subscribers to share and connect

Send a dedicated email campaign

Provide incentives Promote email sign-up via social

networks Build an email opt-in form on

Facebook Don’t forget SMS (text) if you can

afford it Promote email marketing on your

blog if you have one Include “Retweet This!” snippet

in emails

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Convert your social followers to email contacts for your e-newsletters

Ask for referrals – that’s where “sharing” and unique conversation ideas come into play!

Strengthen your SEO by creating good content

Get press – target journalists who have a large SoMe following because they’ll get people to your site

Live Events –

• Host a Twitter Party during one of your biggest events to get event-goers

involved in the promotion! Give away prizes, ask trivia questions, sharephotos, etc.

Using QR Codes – The RIGHT Way

• Should go to a mobile friendly site, contest form, e-newsletter sign-up

form, etc. – NOT to your main website

• Don’t let them go into the void – use a code management system to track scans

Tools of the Trade

• Pick a good social media tool to help you create and track yourCampaigns (I’ll show you a few later)

Create an Engaging Network• Events• Videos • Discussions/Conversations• Photos & Infographics• Blog Articles / News Stories• Giveaways –There are specific rules associated with Facebook giveaways; however you no longer have to use a sanctioned App!• Ask a question – you’ll get answers!• Create an engaging cover photo and change it out periodically - *Again, there are rules!

More Ideas:• Introduce a Fan of the Week program• Hold a special Fan Day thanking fans for their support and input, and Reward them with prizes, coupons, promo codes, etc.• Fan Page Freebie Friday – Who wants a Freebie? Get 100 shares ofthis post, and we’ll give away a prize to a random fan.• Show Off Friday – We’re so proud of ____ (attraction, destination, photo,Article, blog post, customer, employee, etc.) that we want to brag about it!• T3/TN Travel Tuesdays – Thanks for traveling! Here are somegreat deals! – Does your industry do something similar?• Caption This – show photos of something in your town and ask fans tocreate a caption. Bonus – give a prize to the person who’s caption generatesthe most “likes.”• Fan photo of the week – submit your photos of our town, a favoriteSeasonal icon, etc. (new one each week), and we’ll pick one everyweek to showcase on our Facebook Page! - - You can post as a regular post or put it as your Cover Photo for the week. *It doesn’t have to beRelated to your industry (although that’s great) – just get attention!• Share this post at least 100 times by XXX Date and we’ll give awaya really cool prize!

OTHER SOCIAL MEDIA SITES YOU SHOULD BECOME ENGAGED WITH AS YOU MOVE FORWARDTwitter Instagram

Pinterest LinkedIn

MySpace Discount Sites

Pinterest80% of Pinterest’s FB fans are women*

Pinterest hit 10 million U.S. monthly unique visitors faster than any independent site in history. They currently have ~12 m monthly unq visitors, over 70 m users, and more than 9 m FB-connected users

Daily users increased by 1,047% in 2012. Currently, there are 2.5 billion monthly pageviews. 5 million pins per day.

Pinterest shoppers average $140-180 per order

YouTube

It’s the 2nd largest search engine in the U.S. next to only its owner, Google.

MySpace – Seriously

• 2015 – There will be 83 M Millennials (a.k.a. digital natives)and 74 M Boomers

• Issues for Millennials: Safety, Globalization (want to be connect tothe rest of the world), and Technology (cell phones, IPods, laptop)

Favorite websites for Millennials:1. StumbleUpon2. Mashable3. Facebook4. MSN & Yahoo5. Google News6. YouTube7. Craigslist8. Ebay9. MySpace

Millennials are 130 times more likely to use internet than the averageAmerican. It’s twice as likely to be internet access on their phone.

HOW TO KEEP UP

There are several sites like Hootsuite, TweetDeck, and Vertical Response that help you manage your networks.

TweetDeck is a desktop application. Hootsuite and Vertical Response are internet

based so you can check them from any computer with internet.

Most have apps you can download onto your smart phone or tablet device.

Here are 2 examples…

o Mashable.como MediaPost.como SarahsFav.eso SocialMediaExaminer.com*o ExpandedRamblings.com (great for stats)o Facebook.com – closed groups for your industry (Tourism

Geeks)o Subscribe to Mari Smith on Facebook and subscribe to her

eNewsletter*o Subscribe to Peter Shankman. He’s just cool. HARO (more PR

than SoMe, but didn’t want to leave it out!)o Subscribe to eMarketer’s Daily eNewsletterso HubSpot has some good whitepaperso Tracking – SocialMention.com

Helpful Resources

Tools You Need toKnow About

• TwitterCounter• SocialBro• SocialSeek• Wildfire Social Media App• Klout (your social score)• Cyfe (monitor services like AdSense,MailChimp, Google Analytics, etc.)• FollowerWonk• Google Alerts

• HowSociable• NetVibes• Pinerly (schedule pins)• Seesmic, Hootsuite, Tweetdeck• TweetPsych (analyzes last 1000Tweets)• Tweet Reach (measures impactOf conversations)• WhoUnfollowedMe

CONTACT ME

Facebook.com/NickyReynoldsTwitter: TrickyNickyLinkedIn: Nicky ReynoldsPinterest: AuntieNickNick