Conversations about Valentine's Day flooded

social media channels like a rush of butterflies

after a long-awaited first kiss. From February 1st

to February 12th, there were 8,293,748 mentions of

the special day dedicated to commemorating our

lovers. Or singlehood. Or friendship. Using social

media monitoring, we uncovered the major topics,

trends and mixed feelings sparked by the holiday.

Social Media Conversations on Cupid:A Valentine’s Day Infographic

www.radian6.comCopyright © 2012 Radian6 Technologies

What's the Plan, Stan?

Staying in

38.5% Going to

the movies

25.8%

Going out to eat

17.0%Working

16.2%Going on

a trip

2.1%Going to a concert

0.3%Going to

the theatre

0.2%

27,453 conversations discussing plans for Valentine's Day

Fifty Ways to Name Your Lover

From “Baby” to ”Big Daddy Yum Yum,” people find every which way to express how fond they are of their loved one. Here are the most commonly used terms of endearment when expressing ”my <significant other>.”

MY

BABY MY BOOMY

MANMY

BABE MY

SWEET

HEARTMY

LOVE

BUG

MY LOVE MY

GIRLMY HONEY

MY

BABYMY

DARLING

20,020 Mentions 1.073 Mentions

Is Valentine's Day for him or for her?*

21,489Folks say they

hateValentines

Day

5,468Folks say they

loveValentines

Day

Is it Love or Hate?

Gimme, Gimme!

Cards

264,350

Chocolate 254,195

Flowers

126,563

Jewelry 112,837

Roses

105,115

Candy

85,340

Teddy Bear

45,574

Lingerie 18,746

Perfume

12,005

Popular Dating Sites

eHarmony 564 mentions

Match.com 408 mentions

Plenty of Fish 161 mentions

Christian Mingle 127 mentions

Zoosk 109 mentions

OkCupid 99 mentions

Lavalife 53 mentions

JDate 26 mentions

Nickelodeon teen star @arianagrande got 7,091 mentions around the Twitter Valentine Party on Feb 8, co-hosted by @Snoopy.

#snoopyvalentine

@greysabc received

1,749 retweetsaround their

Valentine's Day episode

Pop Culture

@funnyortruth: If you wait until Valentine’s Day to treat your girl like a queen, you fail 364 days of the year. (Another popular one from @funnyortruth: “Whale you be my Valentine?” “Dolphinately!”

@ohteenquotes: People call it Valentines Day. I call it what? Tuesday.

@AvrilLavigne: I’m in Beijing and will be sharing my Valentines Day with my loving fans!!!! My concert is on Feb 14th at the MasterCard Centre!! xoxo

@iSpeakComedy: VALENTINE’S DAY IS CANCELLED! Proof: 14-02-12=0

@ddlovato: Valentines day is only 4 days away?!! Wow..... Well, who wants to be my valentine??!

Popular Proclamations of Love: 5 of the Most Retweeted Tweets(50+ retweets, 50+ favorites)

8,293,748conversations

Valentine’s

Dayabout

Most Romantic Cities** Which cities in North America tweet the most about Valentine's Day?

#4360

mentions

toronto

#11,030

mentions

NYC

#2 657 mentions

Los Angeles#3393

mentionschicago

#8 213 mentionsWashington DC

#7234

mentions

Houston

#9 195 mentions

las vegas

#10#5343

mentions

atlanta

Philadelphia

#6 san francisco248 mentions

*Based on those profiles that have self-identified as being Male or Female **Based on those profiles that have self-identified their City.

172 mentions

PositiveConversations

Are men or women more expressive?

71%29%

Males are most

likely to express

negative sentiment

during the holiday.

74%

26%

NegativeConversations

70%

30%

Valentine's Day gifts people are talking about.