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Content Marketing with SlideShare Ross Mayfield

Content marketing with SlideShare

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Presentation to LinkedIn's internal learn day. Deck created by and for @Rashmi, presented by @Ross

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Page 1: Content marketing with SlideShare

Content Marketing with SlideShare

Ross Mayfield

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The launch Oct 2006

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Visual Essays

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Visual Resume

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SlideShare has been on LinkedIn.com since 2008

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Both appeal to professionals. Have different strengths.

Tara Hunt

Co-founder at Buyosphere

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Who is marketing their content & how

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WhoIndividuals, small businesses & enterprises all share

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Its often a story

Salesforce shares all formats

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Showcase experts from the company

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Or departments

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5 tips for content marketing on SlideShare

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Make it visual

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Tap into a trend

Be provocative!

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Be a thought leader

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Help content go viral