Sara K. SummersMarketing Portfolio

Acesse Corporation

Acesse CorporationInteractive Portfolio

This is an interactive portfolio. Click on images and links to watch videos, read blogs, visit social media channels, and view presentations.

Acesse CorporationOverviewDirected global content strategy aiding in revenue

growth from $250 million to over $700 million

Originated global brand standards and analytic measurement practices

Led a team of best-in-class marketing professionals in content creation of social media, websites, SEO, blogs, infographics, video & event scripts, print collateral, press releases, and customer communication & education

Directed, facilitated and integrated content and social media strategies and best practices across the web

Supervised online reputation for the company and all related products and brands

Planned and executed a 3-day $2 million global conference with live translation into 6 languages

Acesse BrandWe created Acesse branded marketing materials to support the Acesse brand including business presentations, videos, corporate blog, and social media channels to build brand awareness and equity.

Acesse Brand

To introduce the new brand we created a social media teaser campaign followed by a product website, sales sheets, videos, blog, customer communications, sales promotions, and product support upon the release of the product.

YouSmart (previously Acesse University)

eLearning

YouSmart (previously Acesse University)

eLearningWe developed a collection of videos to support the launch including a brand video, product support video, promotional video, and videos to enhance product interactivity.

YouSmart (previously Acesse University)

eLearning

We created different sales sheets focusing on three different aspects of the YouSmart product. These sheets targeted different learning interests for small business owners.

YouSmart (previously Acesse University)

eLearning

We also created more detailed category specific sales sheets for customers as they go deeper in the sales funnel.

We also created quick start guides and tutorials to aid in the on-boarding process to reduce churn after purchasing the product.

YouWebWebsite BuilderWe supported the YouWeb product release with website creation, social media, blogging, sales sheets, videos, and product support materials.

We also developed customer communication and education through a Quick Start Guide, Knowledge Base Articles, FAQs, slide docs, and video tutorials to support our customers.

YouWebWebsite Builder

AdvertisingAcesse Ads Platform

I led the research and creation of the materials to support an existing product, Acesse Ads including revamping the website copy, video creation, social media assets, a social media awareness campaign, sales presentations, FAQs and tutorials.

AdvertisingAcesse Ads Platform

Events

I led an event planning team that planned and executed the 2014 Acesse Las Vegas conference, Ad:Tech New York, Hong Kong, and an international event tour through APAC.

Deluxe Corporation

Deluxe Corp OverviewGrew social media acquisition by: Facebook 590%,

Twitter 454%, and Google Plus 107%

Acquired over 24,500 social media profile IDs and 1,200 email addresses via social media for ad targeting

Increased Facebook engagement rate by 634%

Brand lead and voice for social media CRM resulting in amplified brand awareness (monthly impressions) by 1314%

Developed and executed enterprise social media analytics, strategy and reporting

Created and implemented paid and organic optimization strategies across all social networks

Led and managed editorial calendar planning strategy with cross-functional input

Contributed and managed content for Deluxe Corp and Bags & Bows blogs

Deluxe Corp Increased Acquisition

Page Like Campaigns

Ad campaigns targeting existing customers via email match, lookalike audiences, keywords/interests, and behaviors and tracked metrics to determine which audiences and creatives resonated best.

Like-gated apps and apps with contact forms

Deluxe Corp Increased Engagement

Analyzed social media metrics to determine optimal posting cadence, time of day, days of the week, and type of content

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Deluxe Corp Increased Engagement

Utilized Apps and Live Events to Increase Engagement

Optimized images and content specific to each content channel

Deluxe Corp Social Media Brand Lead

Shared valuable content with fans and followers Blog content Facts to better their business Product features Offers

Answered questions, responded to donation requests, and addressed concerns

Deluxe CorpLive Tweeting at EventsOscars Live Tweeting Campaign

Bags & Bows Case Study: Live Tweet During Events to Expand Your Influence

Pinterest Boards

Social Apps

Social Polling

Live Tweeting

Deluxe CorpLive Tweeting at Events Results

Oscars Live Tweeting Results

Reach (Posts): 552,118

Unique Visitors (Apps): 119

Visited Contest Pages: 107

Clicked Shared Links: 359

Sign ups: 32 new emails

Cost/Action (Sign up): $0

Deluxe CorpIntegrated Media CampaignsHoliday Campaign

Small Business Survey

PR - Radio interviews and print media coverage (e.g. Wall Street Journal, USA Today, etc.)

Webinar

Infographic

Social Media

Social Media‘Like-Gated’ Quiz

Deluxe CorpIntegrated Media Campaigns

Bags & Bows Anniversary Promotion

Email offer

Social media ads that mirror email audience, creative and messaging

Deluxe CorpBlog Contributor

Contributed to the Deluxe Corp Blog: How A Cosmetic Business Wins Over Its Online Customer

s Facebook Insights Series: Intro, Intermediate, Advanced 11 Social Media Branding Tips to Light Up Your Business 2014 Small Business Resolutions Recap: 17 Resources t

o Get ‘Recommitted’

Lead contributor to the Bags & Bows Blog: How to Use Your Logo To Brand Your Business Earth Day: 5 Small Business Tips To Go ‘Green’ 6 Creative Gift Wrap Ideas 5 Merchandising Tips To Make The Sale

ConnectMy website saraksummers.com features a collection of blogs and past work as well as my complete resume.

Visit my SlideShare channel to see more professional presentations including my social media portfolio while at Deluxe Corporation, which shares my social media strategy and measurable results.

Connect with me through LinkedIn, Twitter, or email to set up a meeting to discuss how I can help you with your marketing strategy.