Coatings Word April 2013

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With us, none but the best work together to perfect your surface solutions.

We love your problems.

For every surface problem we have a solution the creative power of our people. Evoniks experts work hand in glove with our customers across all disciplines. That saves time and opens the door to more ideas. The result? Exceptional solutions for exceptional applications.

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Coatings World (ISSN 152-711-29) is published monthly by Rodman Media Corp., 70 Hilltop Road, Ramsey, NJ 07446 USA. Phone: (201) 825-2552; Fax (201) 825-0553. Periodical postage paid at Ramsey, NJ 07446 USA and additional mailing offices. Publications Mail Agreement No: 40028970. Return Undeliverable Canadian Addresses to Circulation Dept. PO Box 1051, Fort Erie, On L2A 6C7, [email protected]. POSTMASTER: Send address changes to: [email protected]; (201) 825 2552 ext. 374; Fax: (201) 825 6582. Free subscriptions to Coatings World are available to qualified individuals. Others are as follows: U.S. one year $75; two years $105. Outside U.S. and overseas: one year $95 (U.S.), two years $145 (U.S.), foreign airmail: one year $195 (U.S.). 5% GST required on Canadian orders. GST #131559148. The publisher reserves the right to determine qualification of free subscriptions. Printed in the USA. Coatings World is used under license from Whitford Worldwide. Coatings Worlds circulation is audited by BPA International.

Table of ContentsApril 2013 Vol. 18, No. 4

April 2013 www.coatingsworld.com Coatings World | 5

ADVERTISING SECTIONSClassified Ads.......................................................56 Advertising Index .................................................57

COLUMNSInternational Coatings Scene ...............................20

Latin America Spray-On Nanopolymer Captures Solar EnergyEurope European Coatings Show Attendees are Optimistic About the Future

Business Corner ...................................................22Unique Companies

IPaint ....................................................................26The Greatest Trade Secret Heist the World Has Ever Known?

DEPARTMENTSEditors Page ..........................................................6As We Go ...............................................................8Fresh Paint ...........................................................10Patents .................................................................16New Products ......................................................18Industry News ......................................................51Suppliers Corner .................................................53People..................................................................54Meetings ..............................................................55Final Coat .............................................................58

32 The European Coatings Show Review 38 Coatings Tech 2013 Focuses on Innovation40 Investigation Into Marine Concrete Anti-Fouling Coatings 44 Lab Equipment Directory48 UV/EB Continues to Enjoy Growth in the Coatings Market

28 The Resin Market UpdateResin manufacturers saw gains during the past year, and are optimistic about the coming year.

Cover design by Sara Downing

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A Rodman Media Publication 70 Hilltop Road Ramsey, NJ 07446 USA

(201) 825-2552 Fax: (201) 825-0553Web site: www.coatingsworld.com

EDITOR Kerry Pianoforte [email protected]

VICE PRESIDENT/EDITORIAL DIRECTORTom Branna [email protected]

ASSOCIATE EDITOR Bridget Klebaur [email protected]

ART DEPARTMENT Michael Del Purgatorio

[email protected]

INTERNATIONAL CORRESPONDENTSSean Milmo (Europe)

Charles W. Thurston (Latin America/Americas)

CONTRIBUTING EDITORS Phil Phillips

EDITORIAL ADVISORY BOARDJim Berry (Berry Environmental)

Joseph Cristiano (consultant) Thomas Frauman (consultant)

Joseph Prane (consultant)Isadore Rubin (consultant)

Richard M. Tepper (PPG Industries)Shelby F. Thames (University of So. Mississippi)

PRESIDENT Rodman J. Zilenziger, Jr.

[email protected]

EXECUTIVE VICE PRESIDENT Matthew J. Montgomery

[email protected]

GROUP PUBLISHER / ADVERTISING SALESDale Pritchett [email protected]

ADVERTISING SALES (U.S.)Kim Clement Rafferty [email protected]

ADVERTISING SALES (Europe) Baudry Boisseau Associates

27 Rue J. Lebeau- B-1000, Brussels, BelgiumTel.: 32-(0)2-513-06-47 Fax: 32-(0)2-514-17-38

[email protected]

ADVERTISING SALES (Hong Kong, Taiwan & China)Ringier Trade Publishing Ltd

401-405 4/F New Victory House93-103 Wing Lok Street, Sheung Wan, Hong Kong

(852) 2369 8788 Fax: (852) 2869 5919 [email protected]

CLASSIFIED ADVERTISING SALESPatty Ivanov 631-642-2048; Fax 631-473-5694

[email protected]

PRODUCTION MANAGER Patricia Hilla [email protected]

AUDIENCE DEVELOPMENT MANAGERJoe DiMaulo [email protected]

CIRCULATION MANAGERRichard DeVoto [email protected]

ONLINE DIRECTORPaul Simansky [email protected]

Coatings Worlds circulation is audited by BPA Worldwide.

6 | Coatings World www.coatingsworld.com April 2013

Spring is a time for fresh starts and new beginnings. In following with the season, our April issue contains a number of articles dealing with the latest innovations being brought into the coatings industry. We have articles on new technologies coming out of the academic research lab, as well as reviews from the American Coatings Associations CoatingsTech Conference, RadTech and the European Coatings Show.

The latest innovations in resins technology (page 28) is detailed in contributing editor Dave Savastanos article Resins Market Update. There is strong interest in environmentally friendly, green technologies, and understandably, resin manufacturers are involved in developing more biobased products.

Investigation into Marine Concrete Anti-Fouling Coatings (page 40) investigates marine biofouling and its implications for the durability of marine concrete. It was written by Peter Hughes, a final year PhD student at the University of Central Lancashire, UK.

Our review of the European Coatings Show begins on page 32. This premier biennial event was recently held in Nrnberg, Germany. It featured more than 900 exhibitors. Coatings World staff both exhibited and walked the show floor to gather the latest information on the latest products being brought to market.

Associate editor Bridget Klebaurs review of the ACAs CoatingsTech conference begins on page 38. The theme of the conference was Leaps and Bounds: Reenergizing the Coatings Industry. The goal of the conference was focusing on innovative trends in the coatings industry, research and development and practical applications in the world of coatings.

As the year progresses, we will continue to work hard to deliver our readers the latest and most relevant information related to paint and coatings.

A Time for New Beginnings

[email protected]

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Develop and improve low VOC, water-based primers for fi berboard composites and wood with Joncryl 1921. It has excellent dry and wet adhesion, excellent water resistance and very good industrial block resistance for quick process stacking. Joncryl 1921 is the newest addition to the product family of Joncryl 1915, Joncryl 1916 and Joncryl 1919. At BASF, we create chemistry.

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PPG Completes Acquisition of AkzoNobel North American Architectural Coatings Business

PPG Industries has finalized the acquisition of the North American architectural coatings business of Akzo Nobel N.V., Amsterdam, in a deal valued at $1.05 billion.

We are pleased to have successfully completed this acquisition, the second-largest in our companys history, as it further extends PPGs architectural coat-ings business in the United States, Canada and the Caribbean, and continues the ac-celerated pace of our business portfolio transformation, said Charles E. Bunch, PPG chairman and CEO. With this ac-quisition, PPG has expanded its reach in all three major North American distribu-tion channels, including home centers, independent paint dealers and company-owned paint stores. The companys prod-uct offerings are now available in more than 15,000 outlets across the region.

Our already strong portfolio of North American brands, including PPG Paints, PPG Pittsburgh Paints, PPG Porter Paints, Lucite and Olympic Paints and Stains, has been sig-nificantly strengthened with the addition of well-known brands such as Glidden, Flood, CIL, Sico and Liquid Nails, Bunch said. PPG also will license the following brands: Dulux, Devoe architectural coatings and Sikkens architectural wood products.

BASF Sets-up Coatings Technical Competence Center in Bangkok, ThailandBASF has set up a new Coatings Technical Competence Center ASEAN in Bangkok, Thailand. This new facility supports tech-nical and laboratory activities mainly in motorcycle coatings, including technology transfer, product development, performance testing, color design and development, and houses a sales and marketing team as well as a technical service team.

At BASF, we align our growth plans ac-cording to our customers expansion plans. The set-up of the new facility is well-timed, as there are increasingly more motorcycle and car plants being established in or trans-ferred to ASEAN locations, said Peter

Fischer, senior vice president, Coatings Solutions Asia Pacific, BASF. In Thailand, BASF has been in the motorcycle coatings business for more than 10 years and is the leading motorcycle coatings supplier local-ly. By staying close to customers, the new facility allows BASF to respond even faster to customer and market needs, and provide comprehensive high-quality services and innovative technologies and solutions in a more efficient manner.

Thailand is a key market and pro-duction hub for the car and motorcycle industries in ASEAN, which is an impor-tant region for these industries, Boonchai Opas-iam-likit, managing director, BASF Thailand Limited, added, This technical competence center will significantly ben-efit our customers, especially in Thailand, and at the same time is important to BASF in achieving our long-term business objectives. CW

Index to CompaniesThis index gives the starting page for a department or feature with a sig-

nificant reference to a manufacturer of paint, coatings, adhesives and sealants Subsidiaries are indexed under their own names.

AkzoNobel ...................................................................................................... 10

Aremco ........................................................................................................... 25

Benjamin Moore ............................................................................................. 30

Bronz-Glow Technologies ................................................................................ 10

Complementary Coatings Corp. ...................................................................... 25

Dunn-Edwards ................................................................................................ 30

DuPont ...................................................................................................8, 10, 25

Ferro Corporation ........................................................................................... 10

Freeworld Coatings ......................................................................................... 10

HB Fuller ........................................................................................................ 10

Hempel ........................................................................................................... 10

Kansai Paint .................................................................................................... 10

Keva Industries ................................................................................................ 25

Mar-Bal, Inc. ................................................................................................... 25

Muralo ............................................................................................................ 30

PPG ................................................................................................................. 10

RPM ............................................................................................................... 10

Rust Oleum ............................................................................................... 25, 30

Shawcor .......................................................................................................... 10

Spies Hecker .................................................................................................... 25

Tikkurila ......................................................................................................... 10

Tnemec ........................................................................................................... 50

Valspar ............................................................................................................ 25

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www.clariant.com

Thank you for visiting us at theEuropEan CoatingS Show 2013

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Volkswagen presented the CrossBlue concept car, a new generation of SUVs, at the North American International Auto Show in Detroit. Volkswagen specially designed the car for the U.S. and Canada, and the color was developed by BASFs paint specialists in Wrzburg.

The midsize SUV CrossBlue, which seats six, is powered by 306 horsepower. The CrossBlues outer appearance is char-acterized by a blue, very fine pearl color. The finish harmonizes with the alloy rims and the array of stainless steel applica-tions on the body. The color was devel-oped by BASFs Color Management Team in Wrzburg in close collaboration with Volkswagen.

For years, BASF has been Volkswagen partner worldwide, supplying products ranging from e-coat to clearcoat. In ad-dition, at many Volkswagen plants, BASF is a system supplier with a service team on site.

31st Biennial Western Coatings Symposium Issues Call for PapersThe 31st Biennial Western Coatings Symposium (WCS), which will be held Oct. 20-23, 2013 at the Paris Hotel is Las Vegas, NV has issued a call for papers and academic posters.

The WCS Committee is seeking technical presentations focused on the newest innovations, regional and global trends of the industry. Suggested topics include: New Formulations, Coatings Technologies and Product Trends; Leadership, Management and Marketing Innovations and New Supply Chain, Manufacturing and Regulatory Developments. The WCS presentation ses-sion is a technical focused event. Abstract and presentation content should not be promotional or commercial in charac-ter. The Academic Poster Competition Session at the WCS is designed to encour-age university students to submit posters promoting new ideas and technologies

based on preliminary or completed coat-ings or related materials research.

Each accepted entry will be provided with a display board to highlight the re-search project. Students will be required to staff their poster during exhibit hours with a maximum of two students per post-er. Only one poster can be submitted by a given student(s). A university can elect to set up an accepted academic poster with-out a student, but the university will not be eligible for the three academic poster com-petition awards. For more information go to www.westerncoatings.org.

CakeBoxx Technologies Partners with Valspar as Container Coatings SupplierCakeBoxx Technologies, developer of the CakeBoxx doorless intermodal shipping containers, has entered into a strategic partnership agreement with The Valspar Corporation as its coatings supplier for a new line of containers. Valspar will

supply a full line of premium paints and coatings, including Valspar Aquaguard, for the new CakeBoxx line of patented, doorless intermodal cargo shipping con-tainers. CakeBoxx containers provide se-cure, cost-effective and damage-resistant container options for the global shipping and transportation market.

CakeBoxx containers are specifically designed to respond to the evolving mar-ket pressures of decreasing margins and increasing security demands, said Daine Eisold, CEO of CakeBoxx Technologies. While CakeBoxx inherently addresses these cost and security aspects, this agree-ment with Valspar will enable us to ad-dress the long term serviceability of our products and the growing environmental concerns of our customers by providing an alternative to solvent-based paints. Both Valspar and CakeBoxx are providers of premium products and have the same focus on innovation in our respective in-dustries. It couldnt be a better fit for us

BASF Develops Blue Pearl Color for Volkswagens SUV Concept Car, CrossBlue

With its timeless design featuring clearly contoured shapes and blue special-effect paint, Volkswagen has

presented the CrossBlue concept car, a new generation of SUVs, at the North American International Auto

Show in Detroit.

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Troy Corporation 8 Vreeland Road Florham Park, NJ 07932 USA tel +1.973.443.4200 fax +1.973.443.0843

Troys advanced materials protection and surface enhancement technologies provide maximum efficiency and value by delivering higher performance at lower use levels. With one of the broadest product lines in the industry combined with superior technical service, Troy can custom develop the most cost-effective solutions, enabling formulators to meet performance objectives and improve cost savings.

To learn how Troy is the Key to Innovation, Performance, and Value, contact your Troy representative and ask how Troy dry film preservatives, wet-state preservatives, and performance additives are adding value in the industry today. Visit www.troycorp.com for more information.

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to work together to provide for-ward-looking solutions for our customers throughout the global supply chain.

Our strategic partnership with CakeBoxx reinforces Valspars shared commitment to innovation and technol-ogy leadership in the shipping industry, said Paul McCrory, segment director for Valspars global container business. Valspars Aquaguard coating line deliv-ers superior performance while enabling CakeBoxx to improve the sustainability profile of its containers. This combination offers customers a container solution that is unmatched in the industry.

Valspar has more than 60 years of wa-terborne coatings expertise in the shipping container industry. Its Aquaguard solu-tion is a cost-effective, sustainable coating used by leading global container manu-facturers. In 2012, Valspar Aquaguard was recognized with the Ringier Coatings Innovation award and was nomi-nated in 2011 as the Containerisation

International Innovation Technology of the Year and Sustainable Shipping Environmental Innovation of the Year.

Aquaguard demonstrates Valspars focus on providing differentiated coatings that transform industries, said McCrory. The technology allows manufacturers to improve their environmental performance by switching from solvent-based, zinc-containing materials to a water-based, zinc-free coating. Its anti-corrosion prop-erties enable containers to stay in service longer with fewer repairs, which creates further value for customers.

Specialty Coating Systems Announces AS9100C Specialty Coating Systems has achieved AS9100 Revision C certification for its Parylene coating service centers in Austin, TX, and Singapore. SCS received AS9100C certification for their coat-ing facilities in California, Indiana, New Hampshire and Wisconsin in early 2012.

The AS9100 standard expands the

requirements of ISO 9001 to meet rigor-ous demands of the aerospace and defense industries. The internationally recognized AS9100 standard ensures companies ad-here to the strictest quality, reliability and safety standards. Version C is the latest and most comprehensive version.

AS9100C certification is required by most major aerospace manufacturers and is endorsed by all major aerospace regulators, including the Federal Aviation Administration (FAA), U.S. Department of Defense (DoD), International Aerospace Quality Group (IAQG) and the National Aeronautics and Space Administration (NASA).

Specialty Coating Systems is a lead-ing manufacturer of Parylene conformal coating services and technologies with 11 locations around the world. Ultra-thin and pinhole-free Parylene coatings protect a wide array of applications throughout the aerospace and defense, medical device, electronics and automo-tive industries.

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RCMA Launches Subscription Service to VOC Regulation MapsThe Roof Coatings Manufacturers Association (RCMA) is offering the opportunity to purchase an-nual subscriptions to interactive Volatile Organic Compound (VOC) Regulation Maps that track the rules governing Architectural and Industrial Maintenance (AIM) Coatings as well as Adhesives and Sealants in U.S. states and California Air Districts. Access to the VOC Regulation Maps is included with annual membership in the RCMA, but beginning in 2013 subscription op-portunities will be made available for non-members.

The VOC Regulation Maps have been developed to allow the user to click on a state or region to view select portions of the rule, including VOC limits for several product categories, labeling and record-keeping requirements, volume exemp-tions and active links to the full text of

the applicable rule. The maps are updated frequently to reflect the latest regulatory news across the country.

Specific maps for California track AIM Coatings and Adhesives & Sealants in each air district, and include links to each districts rule, California Air Resources Board (CARB) district page, and propri-etary district page. Links are also pro-vided to the model rules and suggested control measures from CARB, the Ozone Transport Commission (OTC) and the Environmental Protection Agency (EPA).

VOC content limits for a variety of in-dustrial and consumer products are regu-lated on federal, state and regional levels. The RCMA VOC Regulation Maps pro-vide a useful tool for manufacturers, ap-plicators and suppliers of AIM coatings, adhesives and sealants to ensure that products adhere to the guidelines of vari-ous regions.

Our members have found the VOC Regulation Maps to be critical tools for their businesses, said John Ferraro,

RCMA general manager. Keeping apace of the various rules governing VOC limits is a concern frequently voiced by members of the coatings industry, and RCMA is pleased to provide this tool to the industry to help them navigate the regulations.

Hardide Coatings Secures Grant for New Drilling Industry Hardfacing CoatingAdvanced surface coating specialist Hardide Coatings has secured a grant of up to 250,000 under the Technology Strategy Boards Smart scheme to com-mercialize a novel coating that will enable a new generation of hardfacing materials for use on drilling tool and wear parts for industries including oil and gas, mining and construction. The development of prototype grant from the U.K.s innovation agency will part-fund a two-year project to fur-ther develop, manufacture and test a new



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Hardide coating for use in a hardfacing material that will en-able drilling tools and high wear parts to operate at peak perfor-

mance in severely abrasive environments where current technologies fail.

The new material will complement Hardides existing range of wear and ero-sion resistant coatings and offer a level of durability and protection that is not cur-rently available from any surface technol-ogy in the market. Offshore drilling is one of the main markets for the technology. Oil and gas drilling environments are becoming in-creasingly hostile as exploration and production moves to deeper and harsher waters to exploit remaining reserves. Existing protective technologies are fail-ing to provide the required drilling tool life and the cost of equipment failure in these locations can quickly run into mil-lions of pounds in rig downtime alone. Smart is a Technology Strategy Board scheme offering funding to small

and medium-sized enterprises (SMEs) to engage in R&D projects in the stra-tegically important areas of science, en-gineering and technology, from which successful new products, processes and services could emerge. The Smart scheme supports R&D projects which offer po-tentially significant rewards and could stimulate U.K. economic growth.

Sherwin-Williams Names 2012 ProVisions Vendor Award Winners Sherwin-Williams, through its Product Finishes Division, announced the winners of its fourth annual ProVisions Vendor Awards during a vendor appreciation program at the Gaylord Opryland Resort and Convention Center in Nashville, TN.

The Product Finishes Division of Sherwin-Williams offers ProVisions as a part of its complete finishing solution to OEMs and shops, saving them time and transaction costs by offering all of the supplies they need on one order and

one invoice. In addition to offering a complete line of coatings, through this program customers have access to more than 10,000 of the supplies and equip-ment they use most, including test and safety equipment, abrasives, and spray equipment.

Winners of the 2012 ProVisions Vendor Awards are:

Partners of the Year Award Nexeo Solutions and Global Finishing Solutions. Nexeo Solutions provides thinner/re-ducer products and was recognized for establishing a product program for Sherwin-Williams facilities. Global Finishing Solutions is a spray booth sup-plier and was acknowledged for its over-all support and sales team training.

Field Sales Support Award Touch Up Solutions. A supplier of wood touch-up products, Touch Up Solutions was recognized for providing outstanding field sales support in offering wood touch-up innovations.

Facility Support Award



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BYK Additives and Instruments. BYK Additives and Instruments supplies coat-ing additives and instruments, and was acknowledged for upgrading Sherwin-Williams product service rooms with new measuring equipment.

These four companies have pro-vided exemplary support and service to both the Product Finishes Division of Sherwin-Williams and our customers, said Bruce Irussi, senior vice president of sales, North America. We are fortunate to partner with a strong group of vendors that extend our capabilities to provide quality products and innovative services to our customers.

AkzoNobel Announces Partnership with The Sage GatesheadAkzoNobel has signed a partnership with The Sage Gateshead, an international venue for music and musical discovery, in which the venue will use AkzoNobels International Paint brand protective

coatings on its steel structure as well as its Interpon brand Powder Coatings.

AkzoNobel is committed to the socio-economic development of the North East. This partnership builds on the work AkzoNobel is doing to sup-port the local economy, such as the recent construction of laboratories at Felling, Gateshead for the International Paint and Powder Coatings business-es, and construction of a world-class high-tech manufacturing centre for the Dulux Decorative Paints business in Ashington, Northumberland. The part-nership also pledges that AkzoNobel will work together with The Sage to deliver community projects in the com-ing year.

Pflaumer Honors for Innovation Awards to Be Presented at Eastern Coatings ShowThe Pflaumer Honors for Innovation Awards for new coating technology

will be presented at the Eastern Coatings Show (ECS) April 29 May 2, 2013 in Atlantic City. Pflaumer Brothers, of Ewing, NJ, is sponsoring the awards to honor and recognize the top two technical pa-pers showing the most outstanding tech-nical innovation.

According to Dave White, ECS Technical Committee chair, The techni-cal conference has two separate tracks with 42 papers being presented. We are very happy with the wide range of topics being covered and companies presenting technical papers.

Pflaumer Brothers is contributing a $3,000 honorarium for the Pflaumer Innovation Awards, which will honor the top two technical papers.

We are excited about being able to sponsor the first biennial Eastern Coatings Show and give these awards for papers showing outstanding technical in-novation, said Harley McNair, president of Pflaumer Brothers. CW

THE EASTERN COATINGS SHOWApril 29 - May 2, 2013

at The Taj Mahal in Atlantic City, New Jersey

THE EAST COASTS FIRST COATINGS SHOW OF ITS OWN!!

Attend The Conference Of Dynamic Speakers Giving Insights Into The Science, The Manufacturing And The Marketing Of Coatings!

Visit With Suppliers To The Coatings Industry On Our Trade Show Floor

For Registration, Call For Papers, Hotel And Program/Show Information Go To Our Website:

www.easterncoatingsshow.com

For Specific Questions Please Contact Us:Email: [email protected] call: Ann Fody: 732-291-0168 | Rick Mazzariello, Chairperson: 203-270-9190

Hosted By:



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U.S. 8,202,578 B2Valspar Sourcing has been granted a pat-ent for a method of making topcoated fiber cement articles comprised of providing an unattached fiber cement board substrate having a first major surface; providing a topcoat coating composition comprised of a multistage latex polymer having a soft stage Tg such that the coating composition will coalesce at a Minimum Film Forming Temperature (MFFT) between approxi-mately 0C and about 55C without requiring more than 10% VOCs for ac-ceptable film formation, and a hard stage Tg such that cement board substrates top-coated with the coating composition may be stacked without exhibiting evidence of crush damage; applying the coating com-position to at least a portion of the first major surface; drying or otherwise hard-ening the coating composition to form a crush resistant final topcoat that is color change resistant when exposed outdoors; and wherein the final topcoat has a Crush Resistance value of at least 3 when two face-to-face coated embossed fiber cement board substrates are subjected to a pres-sure of 6 kg/cm2; and stacking more than two of the thus-coated boards on a pallet or other horizontal supporting surface.

Heat and Rain Erosion Resistant Coating U.S. 8,206,501 B2Kenneth A. Krienke has been granted a pat-ent for a temperature resistant and erosion resistant surface treatment for use in coating metal surfaces. The treatment is comprised of titanium ethoxide; 3-glycidoxypropyl-trimethoxysilane; an organic acid; and one or more additives that impart erosion re-sistance, heat resistance, or a combination thereof to the surface treatment, and where-in the one or more additives are present in the surface treatment in an amount from ap-proximately 20 to 40 volume percent, based on the total volume of the titanium ethox-ide and 3-glycidoxypropyltrimethoxysilane in the surface treatment, and wherein the

amount of 3-glycidoxypropyltrimethoxysi-lane is from 25 to 35 volume percent and the amount of titanium ethoxide is from 15 to 35 volume percent, based on the total vol-ume of the surface treatment.

The Shepherd Color Patents Non-Chromate Corrosion Inhibitor U.S. 8,216,352 B2The Shepherd Color Company has ob-tained a patent for a crystalline zinc alumi-num vanadium hydrotalcite composition that is substantially free of trace salts, suited for use as an anti-corrosive pigment.

Kansai Paint Patents Aqueous Primer U.S. 8,216,490 B2Kansai Paint Co. has been granted a patent for an aqueous primer composition com-prised of an aqueous dispersion of modified polyolefin which is comprised of an unsat-urated carboxylic acid- or acid anhydride-modified polyolefin having a melting point of 120 C or lower and a weight average molecular weight of 30,000 to 180,000, dispersed in an aqueous medium, an ionic functional group-containing acrylic resin, and a conductive carbon-containing pig-ment, which forms a coating film with an L value of 35 or more and a surface resistiv-ity of 1108 /sq or less, wherein the ionic functional group-containing acrylic resin has at least one species of ionic functional group selected from tertiary amino group and quaternary ammonium base, and has an ionic functional group containing unsat-urated monomer unit in an amount ranging from 1 to 40 mole percent.

BASF Coatings Patents Metallic Tone Glitter U.S. 8,202,634 B2BASF Coatings Japan Ltd. has been granted a patent for a method of form-ing a metallic tone glitter paint film comprised of applying a first base metal-lic paint for providing a sense of glitter

with a metallic tone to a base material, the first base metallic paint comprised of an aluminum pigment (A) of average par-ticle diameter D50 from 13 to 40 m and average thickness from 0.4 to 2.5 m; and an aluminum pigment (B) of aver-age particle diameter D50 from 4 m to 30 m and average thickness from 0.02 to less than 0.4 m, wherein the ratio (A/B) of the masses of the solid fractions of the aluminum pigments (A) and (B) is from 90/10 to 10/90, and the total mass (A+B) of the solid fractions of the alumi-num pigments (A) and (B) is from 5 to 50 parts by mass per 100 parts by mass of the resin solid fraction; applying a second base glitter paint to the first base metallic paint wet-on-wet, wherein the first base metallic paint is in an unhardened state, and the second base glitter paint com-prising a very small scale-like pigment, or a very small scale-like pigment and an aluminum pigment (C), wherein the very small scale-like pigment is character-ized by providing the metallic tone glitter film with a pearlescent gloss; wherein the very small scale-like pigment is selected from the group consisting of metal ox-ide coated mica pigments, metal oxide coated synthetic mica pigments, metal oxide coated alumina flake pigments, metal oxide coated silica flake pigments, metal oxide coated iron oxides, stainless flakes, metallic titanium flake pigments, plate-like molybdenum sulfide, plate-like bismuth chloride, plate-like iron oxide, cholesteric liquid crystal polymers, and combinations comprising one or more of the foregoing; applying a clear paint to the second base glitter paint wet-on-wet, wherein the second base glitter paint is in an unhardened state; and baking the first base metallic paint, the second base glitter paint, and the clear paint simulta-neously at a temperature ranging from room temperature to 160C, wherein the resulting metallic tone glitter paint film obtains both a pearlescent gloss and a metallic gloss. CW

Valspar Patents Crush Resistant Latex Topcoat for Fiber Cement

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New

Pro

duct

s

Dunn-Edwards has introduced Acri-Wall, a professional, zero VOC, low-odor in-terior flat paint that is ideally suited for use on new residential, commercial and multi-tenant housing projects. Acri-Wall exhibits excellent touch-up and good hide, and is self-priming on new drywall, according to the company.

Acri-Wall is available in a tintable White and in Swiss Coffee, in one-gal-lon and five-gallon containers. It applies smoothly and easily: the first coat seals and primes, and the second coat dries to a smooth, even finish. Because it is low odor, it can be used in occupied spaces where lower odor products are preferred.

Like all other Dunn-Edwards la-tex products, Acri-Wall is ethylene glycol (EG)-free and manufactured in the worlds first and only LEED Gold-certified manufacturing plant.

DuPont Refinish Unveils Cromax Pro Basecoat Low Humidity Support RangeDuPont Refinish now offers a new range of Cromax Pro Basecoat components spe-cifically to answer issues associated with using waterborne paint systems when low moisture levels affect evaporation and drying times. Even though bodyshops can regulate the temperature in the workshop area, it is not always easy to control ex-tremely dry, low humidity conditions.

The range includes two low humidity controllers (WB2043/WB2045), a reduc-er (TN800W) and a blender (WB2093). They all help refinishers to control drying times and paint performance by taking into account the ambient conditions.

Polyglass Launches New Cool Roof SolutionPolyglass U.S.A. Inc. recently launched its latest Kool Roof Solution. Polyreflect modified bitumen membrane is a self-ad-hered, white, reflective cap sheet that fea-tures a specialized surface, which consists of a tri-laminate film resulting in a highly

reflective, smooth surfaced, quality roof-ing membrane, according to the company. Polyreflects Energy Star approved film surface is listed with the Cool Roof Rating Council with a Solar Reflectivity of 85 and total Solar Reflective Index of 105.

Polyreflect is a sustainable roofing membrane and can be revitalized after many years of use with an application of Polyglass Polybrite 70 elastomeric roof coating, adding years to the life of the roof. Polyreflect cap sheet features patented ADESO Technology, a dual-compound technology using an APP or SBS formulation on the top side and an aggressive self-adhered formulation on the bottom side of the reinforcement. ADESO Technology integrates patented features that enhance lap sealing.

CorShield Offers VpCI Transit CoatingCorShield VpCI Transit Coating is an en-vironmentally friendly, water-reducible concentrate designed as a complete re-placement for hazardous oil-based cor-rosion preventives. This economical and excellent performance coating is safe to apply and easy to remove if necessary.

CorShield VpCI Transit Coating forms emulsion in water and is applied to metal surfaces by spraying or dipping. The wide dilution range with water allows flexibil-ity to customize the length of protection required vs. applied cost. Unique vapor phase action protects uncoated and diffi-cult-to-reach areas.

The protective coating is also translu-cent and in ambient conditions becomes dry-to-touch 30 minutes from application. It forms a clear and dry film, which gives an attractive appearance to protected parts.

CorShield VpCI Transit Coating can be easily removed with VpCI-414 or oth-er conventional alkaline cleaners.

The product is designed to protect ferrous and non-ferrous metals in shel-tered areas, indoors, or in packaging with no direct exposure to rain or outdoor

elements. It is also an excellent temporary coating for painted surfaces.

CorShield VpCI Transit Coating is heat stable, displaces water from metal surfaces, eliminates cleaning and house-keeping problems associated with oil, and provides superior protection and com-plete replacement for rust-inhibiting oils.

PPG Introduces CPC Color Accurate G3 SoftwarePPG Commercial Coatings has launched its third generation of software, CPC Color Accurate G3. The color formula-tion and management software provides a suite of powerful tools designed to in-crease the efficiency and productivity of paint operations at the distributor or with the end user.

Weve expanded and enhanced the features of Color Accurate to make color matching easier for our custom-ers, said Steve Podlas, brand manager for PPG Commercial Coatings. Color Accurate has always been a trusted tool, and now this new-generation software makes searches for color formulations and matches simpler and faster than ever. CPC Color Accurate G3 is straight-forward, easy to learn and easy to use; our customers can make the right color call quickly. Customer management and color storage functions are also designed in the software, and commercial perfor-mance coatings customers will find CPC Color Accurate G3 software makes the entire color support process much more productive.

New features in CPC Color Accurate G3 software include a broad range of pre-formulated color matches corresponding to the colors in the CPC two-volume col-or book set and intuitive formula search-ing. The software includes more than 40,000 pre-formulated colors in 20-plus qualities. Color information resides in the software, lessening the need to call the PPG Color Library or go online to find color formulas. CW

Dunn-Edwards Unveils Acri-Wall Zero VOC, Low-Odor Interior Flat Paint

18NewProducts0413.indd 18 4/2/13 1:43 PM

Solvay helps you develop eco-friendly formulations

Solvay offers newest generation of innovative performance additives for environmentally friendly paints, coatings and emulsion polymers.

w RHODOLINE APE-free and Zero-VOC paint additives including defoamers, wetting and dispersing agents, and functional additives for freeze/thaw improvement and extended open-time

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APE-free surfactant technologies for a wide range of resin emulsion applications

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adhesion and improved stability for emulsion polymers

Committed to your coatings successRhodia is now Solvay

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EuropePhone: +33 (0) 1 53 56 50 00Fax: +33 (0) 1 53 56 53 90

Asia PacificPhone: +65 - 6291 1921Fax: +65 - 6394 3376

Latin AmericaPhone: +55 11 3741-7637Fax: +55 11 3741-8378

[email protected]

Visit us a

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International Coatings Scene Europe

European Coatings Show Attendees are Optimistic About the Future

An underlying

theme of the

latest exhibition

was the economic

and financial

sustainability

of individual

companies.

by Sean Milmo European Correspondent [email protected]

The European Coatings Show (ECS) took place in March 2013 in Nuremberg, Germany, at a time of continued static demand in the European Unions coating market.

The exhibition and the congress that was held at the same time is one of the worlds larg-est international coatings events, and had an air of optimism. The European coatings sector is undergoing changes that are putting it in a good position to benefit from any recovery in the EUs embattled economy.

There are speciality niches with strong growth prospects, a lot of new raw materials and formulations, novel functional and smart coatings, new emerging players among both coatings producers and raw material suppliers

and evidence of rising productivity, making the sector more internationally competitive.

Above all, a great effort has been made over the last few years to forge closer ties along the supply chain with raw material suppliers, paint makers and their customers, having a greater un-derstanding of each others problems and needs.

There has been much technological innova-tion stemming from development work started soon after the 2008 financial crisis in the expec-tation that the best time to launch new prod-ucts would be during the recovery. However, there has also been a lot of innovation in ser-vices as well as companies continue to extend their activities beyond manufacturing.

As in the last few bi-annual European Coatings Shows, great prominence has been given to environmental sustainability. An ad-ditional impetus behind the development of eco-friendly products has been the pressure for regulatory compliance.

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International Coatings Scene Europe

This is particularly the case with the EU chemicals regulation REACH, which obliges companies to register with safety profiles their chemicals, with the more hazardous ones being subject to separate, detailed evaluation and ultimately, if necessary, authoriza-tion to stay on the market.

Customers are anxious to know whether raw materials and ingredients in formulations are liable to be restrict-ed under REACH by being classified as substances of very high concern (SVHC). Chemicals for authorization are selected from the SVHC list, which currently numbers around 140 but is due to be at least tripled over the next few years.

Regulations like REACH are forcing us to change products to ensure that they dont contain substances which are or may not be environmentally acceptable, said Gregory Delmas, application group manager at Arkema. Customers also dont want to have to put warning signs on their product labels about hazardous chemicals either because of REACH or eco-label schemes.

Arkema won the European Coatings technology award for 2013 at the show for its Encor 2433 waterborne dispersion technology, which enables direct-to-metal application of coatings with quick air-drying times and low emissions of vola-tile organic compounds (VOCs).

Also, there was plenty of evidence at the show that the momentum behind the switch to biomaterials is still strong. This has been due to regulatory influ-ences, and also the desire among end-users such as brand owners and retail chain for green formulations.

Petrochemical-derived chemicals are being targeted by producers of bio-based alternatives who believe they have products that can perform as well or even better.

We are finding for example that there is a lot of interest among custom-ers in bio-substitutes for synthetic latex because of worries about its health ef-fects and odor, said Stefan Krause, in-dustrial account manager for Avebe, a Dutch potato starch producer. Starch is a good source for biomaterials for al-ternatives to latex and other chemicals.

We believe that the next 10 years will be boom period for starch.

The Importance Of SustainabilityAn underlying theme of the latest exhi-bition was the economic and financial sustainability of individual companies with exhibitors anxious to demonstrate how well they have been coping in the tough times of a persistent euro crisis, high unemployment and public sector austerity.

The total of 962 exhibitors at this years ECS, which had more than 25,000 visitors, was a record for its 22-year his-tory, while the number of non-German exhibitors at 615, or just under two-thirds, was also the highest ever.

China was the second highest national exhibitor after Germany, with a total of 115, followed by The Netherlands with 56 and the UK with 46.

Some Chinese companies are not interested in the market in Europe any more because of the state of the economy in the region, said Anne Kong, Europe trade manager at Yipin Pigments Co. Ltd., Shanghai. We want to grow in Europe and expand our network of dis-tributors. We have to show our presence in the market.

For non-European companies estab-lishing themselves in the region, the big challenge is building and maintaining ties with customers. This involves not just making single but multiple contacts with companies.

It is no longer sufficient to know the purchasing and R&D managers, ex-plained Phil Ruxton, vice president sales and marketing for coatings and polymers at Croda Europe. Youve got to know the marketing and sales managers, prefer-ably the whole management team, if you are to understand the needs of customers while also helping them understand the full value of your products.

At a time of economic difficulties, re-lationships with customers are strength-ened if raw material suppliers and coatings producers can help find ways of curbing downstream costs.

In current economic conditions with their margins under pressure, costs

are the big issue with customers, said Jan Weernink, responsible for European industrial marketing at Dow Coating Materials. The current focus of our customers is to manage cost, and they are working on products to achieve the same performance but at a lower cost. So a thinner film in a coating must per-form in the same way as the original one. Presently innovation is strongly being driven by the need for lower cost: raw material cost, cost in use and ownership

Dow has recently introduced a wa-terborne road marking paint, which a life cycle assessment confirmed had a lower environmental impact than sol-vent-borne paints in the same market. Also, in terms of application costs it is cheaper, which has made it especially attractive to municipalities hit by gov-ernment austerity measures.

Austerity in the public sector has helped us to introduce a new technology for waterborne road paint, Weernink said. Paint with this new technology is competing against solvent-borne paints and can be applied once every two years instead of once a year with the solvent-borne version. This need for fewer coats and thus cost is welcome to municipali-ties that are looking for cost savings.

Differentiation of their products and services was what most exhibitors were trying to convey to visitors to their stands at the exhibition. This urge for distinc-tiveness even extended to the ways com-pany personnel at the ECS communicated with existing or potential customers.

DSM Coating Resins had a stand around the size of a medium-sized kitch-en, far smaller than at previous ECS exhi-bitions. The stand acted as a conduit for visitors to talk to DSM staff in private rooms adjacent to the exhibition halls.

We thought that people would be more comfortable talking to our staff in separate rooms where they would have a level of privacy not available on an exhi-bition stand, said a DSM official.

DSMs change of approach indicated the priority now being given by raw ma-terial suppliers and other players in the coating sector to putting relations with customers on firmer foundations at a time of economic uncertainties. CW

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Business Corner Strategies & Analysis

by Phil Phillips, PhD Contributing Editor [email protected]

We are continuously struck by the fact that there are hundreds, maybe thousands, of closely held, non-traded manufacturing companies in North America that offer unique prod-ucts and services year after year, which go largely unnoticed by the general public.

These companies may never evolve to be the global giants like that of Ford, GE, Samsung and Dow, but they successfully contribute to society and to the progress of these large and other giant corporations: companies like Conversion Technologies Inc. (CTI) and Estron Corporation.

CTI, West Unity, OhioCTI has a plethora of applications for hot melt and water-based adhesives and coat-ings, largely applied to very wide rolls of various substrates (laminated), which are used for a wide variety of end-uses within the U.S. and Canada.

One of the most demanding products CTI produces is the customized Corvette automobile headliner. This product re-quires precise lamination skills, which must result in perfect fit & finish ev-ery time. They have been working with the Corvette headliner for five years, and will also make the next generation, which starts in August 2013.

CTI also supplies products into the construction, furniture, medical, consum-er products, insulation, sound absorption and numerous other markets.

CTI is not your ordinary laminator. Many laminators coat rolls or sheet stock with adhesives, laminate layers of adhe-sively coated materials, and slit or die cut these finished systems. However, CTI per-forms all these functions in an integrated manner, thus providing a total compre-hensive package that can be handed off to its customers.

While they can apply adhesive from 1 mil to 60 mils, CTIs application sweet spot centers around applying coatings and adhesives onto a 24-144 wide roll stock, running at 200 feet/minute, at greater than 3 mils thickness. Thats the up and running sweet spot. The differ-entiator that sets CTI apart from other laminators, and what is at the epicenter of its customer value proposition, is their integrated engineering problem-solving and adhesive chemistry know-how.

Being able to provide a consultative service for a customer as a precursor to an ongoing long-term relationship is key to the CTI success model. This ability, to assist a customer in its initial prod-uct design and final outcome is the CTI difference.

There are four elements in CTIs of-ferings that intermingle and integrate to assure achieving the customers require-ments, CTIs differentiation:

1. Application engineering problem-solving and adhesive chemistry know-how.

2. Assistance in production startup methods for its customers.

3. Preproduction market sampling for its customer.

4. Full, long-term CTI in-house production.

For information about CTI, con-tact Chet Cromwell, president, at (419) 924-5566

Estron, Calvert City, KYThe company was founded in 1976 by Dr. Stan Skora, who recognized the promise of solvent-free coatings tech-nology while it was still in its infancy. Of particular interest was the powder coatings industry, which was limited in its expansion potential by technical and performance issue.

Estron was and remains a specialty ad-ditive and resin company whose focus was developing products which would allow the powder coatings industry to overcome

many of these obstacles to its growth. Estron additives provided two primary solutions to powder coating problems and its inherent growth barriers:

Final applied powder coating smoothness, and

Eliminating frictional heat from con-stricting the free-flow of powder from the fluid bed through the feed tubes to the electrostatic application spray guns.

The first product line, Resiflow flow modifiers, was an immediate success and has since become an industry standard. Then, the first specialty wax, SBS-1200, was embraced by the powder coatings industry. Estron has subsequently devel-oped many dozens of proprietary, high-performance niche additives and resins, making it one of the most successful coat-ings additives companies in its field.

The company has developed a strong global presence throughout the coatings market, particularly powder, high-solids, coil, waterborne, UV/EB curable and nail varnishes. As the company continues to grow, it remains focused on the driv-ing forces behind its success: Quality, Flexibility, and Innovation.

Estrons core competency lies in a combination of skills and abilities:

1. To have highly efficient market-ing communications and develop strong industry rapport as a result.

2. To accurately identify both market and technical unmet needs.

3. To reduce the unmet need potential opportunity though a set of decision criteria screening and focus both tech-nically and from a marketing aspect on meeting the criteria objectives.

4. To covet and maintain its current busi-ness while methodically considering new or adjacent market opportunities.

5. Focus: Constantly reminding them-selves of their strengths and staying within them.

For information about Estron, contact Herb Straub, vice president, at (270) 395-4195. CW

Unique Companies

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International Coatings Scene Latin America


by Charles W. Thurston Latin America Correspondent [email protected]

Solar energy is a topic of great inter-est throughout the world, including Latin America. A novel approach to applying organic nanopolymer-based pho-tovoltaic functionality to clear and semi-transparent building windows is being honed by researchers at the U.S. National Renewable Energy Laboratory, in Golden, CO, through second-stage cooperation with the technology originator, New Energy Technologies, of Colombia, MD. While the company has already produced in cooperation with the University of Florida a small pane of conductive glass that will power LEDs and small motors, the current goal is a standard-sized glass window that can be coated in commercial manufacturing scale at low cost, without the use of high temperature or pressure common in the industry today.

The organic photovoltaic (OPV) coat-ings developed by New Energy Technologies are less than one-tenth of the thickness of thin film solar cells, or one-thousandth the thickness of a human hair; the company has filed 11 patents for the processes.

Our SolarWindow technology of ultra-small solar cells can be installed anywhere that direct sunlight or artificial lighting such as fluorescent systems emit visible light, noted Patrick Thompson, New Energy Technologies vice president for business and technology development, in a recent company report. As such, the windows can capture interior light at night, as well as non-solar night light from outside the building. Research is also underway to coat flexible transparent and semi-transparent materials with the OPV element, including plastic and paper.

In artificial light, SolarWindow tech-nology outperforms todays commercial solar and thin-films by as much as 10-fold under low-intensity irradiance, added

John Conklin, president and CEO of New Energy Technologies.

Apart from optimizing the electrical functionality of the product, which is based on alternating layers of common material polymers, the NREL research-ers hope to devise high speed and large area roll-to-roll and sheet-to-sheet coat-ing methods required for commercial-scale BIPV and windows, according to a company statement in March. Officials at New Energy Technologies declined inter-views for this story.

Our proprietary spray application method has proved superior durability against harsh mechanical bending. In con-trast, conventional spin-coating methods in the lab resulted in immediate break-down. Importantly, our method does not require the conventional temperature and pressure sensitive manufacturing meth-ods that add to conventional PV systems current high cost, said Conklin in a Dec.

21, 2012 address to shareholders.His company is quick to point to the

immense U.S. market for OPV windows _ some five million buildings and 80 mil-lion residences as well as the potential savings over traditional window ma-terials: In December 2010, our power production modeling calculations were validated by Steven Hegedus, Ph.D., a renowned scientist and authority in photovoltaics. His lab confirmed our important estimate that a 40-story glass building fitted with SolarWindow could see from $40,000 to $70,000 in savings per year. In comparison, common roof-top (PV) modules only produce $20,000 in savings, said Conklin.

There are a host of competitors at work in the nanotech OPV market. DuPont, 3M, and several Chinese companies are among a larger number of companies cur-rently producing solar products that are transparent or semi-transparent. CW

Spray-On Nanopolymer Captures Solar Energy

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IPaint Protecting the P&C Industrys Intellectual Assets

by Steve McDaniel, JD, PhD Technology Litigators

So, can a trade secret thief benefit from his heist and walk away totally unscathed? Oh yeah. Can the scoundrel make a ton of money from it right under the nose of the rightful owner? You bet. Does society sometimes even reward the rogue for his sticky fingers? Sure.

Take the peculiar case of Dr. Franklin, the undisputed right-ful owner of what might be the greatest chemical trade secret of all time. Dont know Dr. Franklin? Dr. R. Franklin? Dr. Rosalind Elsie Franklin of Kings College London (known fondly to the thieves, her trusted colleagues, as Rosy)? Still doesnt ring a bell? OK, lets go at this from a different angle.

The things you gotta prove to show some one is guilty of trade secret theft generally are:

1. The plaintiff owned a trade secret. 2. The defendant used or disclosed the trade secret, in viola-

tion of a confidential or contractual relationship with the plaintiff, or after acquiring the trade secret by improper means, or after acquiring the trade secret from a third par-ty with notice that the disclosure was improper.

3. The plaintiff suffered injury, such injury, by way of ex-ample, including value lost by plaintiff or value gained by defendant.

With that in mind, ever heard of Watson and Crick? Yep, THAT James Watson and Francis Crick - of Nobel Laureate fame AND fortune.

Rosalind Franklin was a very good x-ray diffraction re-searcher, and was hired to do that by Kings College in England. She was already well-known for her work on the X-ray diffraction images of carbon-based molecules like coal before arriving, so she continued her trade at Kings College by focusing her ample skill set at unraveling the structure of DNA. There were a bunch of guys in the U.K. working on the structure of DNA, including Linus Pauling a Nobel laureate known for his x-ray diffraction model of collagen (the building block protein of skin). This old boys club also included Watson and Crick. It also in-cluded Maurice Wilkins, a colleague of Franklin at Kings College, who had a thinly-veiled, and well-known, turf war going on with her.

Franklin started working at Kings College in early 1951. By January 1953, she had assembled her data and had written three manuscripts, two of which included a double helical DNA back-bone. Had that been the whole of it, there is little doubt that she

would have been proclaimed as one of the discoverers of the DNA structure, with all the acclaim, money and influence that would accord.

As chronicled in Watsons The Double Helix (which made him tons of money), on a chilly English day in January of 1953, he travelled to Kings College from Cambridge car-rying a preprint of Linus Paulings incorrect proposal for DNA structure. Wilkins was not in his office, so Watson went to Dr. Franklins lab and proposed to her that they should all collaborate and beat Pauling to the punch be-fore the old man figured out what was happening. Franklin rankled when Watson suggested she did not know how to interpret her own data she had after all three manu-scripts proving her point very authoritatively and cau-tiously did not share this with him. With that spectacular failure in diplomacy at his back, Watson made a hasty re-turn to Wilkins office. Wilkins and Watson then conspired to change the course of science history by unceremoniously stealing Franklins data. Without Franklins permission or knowledge, Wilkins showed Watson Franklins famous pho-tograph 51. Watson, in turn, showed Wilkins a prepubli-cation manuscript by Pauling. It was Franklins photo 51 that gave the Cambridge duo critical insight into the DNA structure, and showed them where Paulings paper and their own first incorrect model were fatally flawed. Watson cop-ied down all Franklins data before returning to Cambridge and sharing the stolen information with Crick.

By the end of February 1953, Watson and Crick knew they had solved the problem, with Crick proclaiming (in the local brewhouse) that they had found the secret of life. Watson and Crick finished building their model in early March of 1953. The next day, allegedly, they received a letter from their

The Greatest Trade Secret Heist the World Has Ever Known?

So, can a trade secret thief benefit from his heist and walk away totally unscathed? Oh yeah. Can the scoundrel make a ton of money from it right under the nose of the rightful owner? You bet.

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IPaintProtecting the P&C Industrys Intellectual Assets

co-conspirator Wilkins stating that Franklin was leaving Kings College so that they could now put all hands to the pump. This was also one day after two of Franklins papers had reached Acta Crystallographica for publication.

Crick and Watson then published their model in Nature on April 25, 1953 in an article describing the double-helical structure of DNA, with only a footnote acknowledging hav-ing been stimulated by a general knowledge of Franklin and Wilkins unpublished contribution. Actually, although it was the bare minimum, they had just enough specific knowledge of Franklins data upon which to base their model. As a result of a deal struck by the two laboratory directors, articles by Wilkins and Franklin, which included their X-ray diffraction data, were modified and then published second and third in the same issue of Nature, seemingly only in support of the Crick and Watson discovery.

Eventually, Francis Crick would admit that her data were the data we actually used to formulate their 1953 hypothe-sis regarding the structure of DNA. Unpublished drafts of her papers clearly showed that she had independently determined

the overall form of the DNA helix (phosphate groups on the outside of the structure, as opposed to the original models of Watson and Crick as well as those of Pauling with the phos-phates backasswards on the inside).

So there you have it. Had she been a plaintiff (and, oh my, wouldnt some of us have loved to have had her as a client), she would have very likely prevailed. She clearly owned an amazingly valuable trade secret, and treated it as such. Wilkins wrongfully disclosed her trade secret, and Watson and Crick wrongfully used it.

And, boy oh boy, did the defendants benefit from the theft! Watson and Crick were awarded the 1962 Nobel Prize for Medicine along with their co-conspirator Maurice Wilkins. They made tons of money starting with the prize money itself, landed prestigious jobs, speaking engagements, book deals, you name it. And, Rosalind Franklin died at the early age of 38 years old of ovarian cancer four years before the thieves that stole her trade secrets were crowned as the worlds best chemists for determining the correct structure of DNA. Crime does pay sometimes. CW

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FEATURE

David Savastano, Ink World Editor

Resins play a crucial role in the formulation of coatings. Whether it is for coatings designed for construction and housing, industrial metal, automotive, aerospace or oth-er uses, resins are critical for characteristics ranging from dura-bility and adhesion to gloss and resistance properties.

While the paint and coatings market has had some difficult times in recent years, many resin manufacturers say they saw gains during the past year, and are more optimistic about the market going forward.

Tina Snider, marketing manager, wood, wood composites and concrete resins and performance additives for Industrial Coatings, Dispersions & Pigments Division, North America, BASF Corporation, said that BASF saw glimmers of recovery, although economic indicators for 2012 were mixed.

Construction started to return in different segments and should continue in 2013, Snider added.

The specialty resins have recovered and continue to grow following the recession in 2010. We have seen strong demand for the specialty performance epoxy resins, said Charles Zarnitz, product line manager epoxies for Emerald Performance Materials CVC Thermoset Specialties business group. These materials typically are used in high performance applications such as industrial maintenance, primers in automotive and aero-space, and concrete coatings.

Steve Reiser, Specialty Polymers, Inc. s vice president of sales, noted that the 2012 resins market was much improved from the economic downturn of the last few years.

Specialty Polymers participates in a wide range of markets, and last year we saw some of these markets performing better than others, Reiser added. Some were even up significantly. Generally speaking, all markets appear to be performing better than the lows of 2008, 2009 and 2010.

Our customers have stayed loyal through the market ups and downs and we continue to add new customers, said Peter Boyer, senior technical sales representative at Georgia-Pacific

Chemicals. That said, we sense there is a real feeling of opti-mism among our customers right now.

Carl Sullivan, vice president, commercial coatings, Reichhold, said that 2012 showed minimal growth in most coatings mar-kets from Reichholds perspective. Waiting for a rebound is not a good business path, Sullivan added.

The recovery we see is not consistent, and growth is specific for certain markets and regions, said Yasmin Sayed-Sweet, vice president, sales and marketing for Alberdingk Boley, Inc. (AB).

Meeting Customers NeedsWith competition ever increasing and costs a concern, coatings manufacturers are looking for more for less. Resin suppliers are doing what they can to help out.

Although it sounds clich, everyone is very busy and doing more with less, Snider said. Anything, a product or service, that can remove complexity or solve a problem leads to a win for all involved. Customers require clear, concise communica-tion and problem solving support.

With the weak market, price pressures are rather signifi-cant, Sullivan noted. However, more significant is the will-ingness to target differentiated products that provide unique performance features.

Zarnitz noted that customers are always seeking improved value and performance.

For specialty epoxy systems, customers seek improved ele-vated temperature performance, flexibility, toughness, adhesion, longer recoat times and blush resistance, Zarnitz added.

Improved performance is another key need.The principal demands are to meet higher performance

with less film thickness, lower or zero VOC with no odor, higher renewable content for polyurethane dispersions and 2K perfor-mance in a 1K product, Sayed-Sweet said.

Boyer said that a common theme is a demand for perfor-mance that is tailored to a customers end use.

Resin manufacturers saw gains during the past year, and are optimistic about the coming year.

Resin Market UPDATE

28-31 Resins FEATURE 0413.indd 28 4/3/13 1:33 PM

FEATURE


Resin Market Update

Our customers value the expertise and technical resourc-es Georgia-Pacific Chemicals provides to help them meet the challenges of todays marketplace, Boyer added. While theres no denying that we must all continuously improve upon our cost efficiencies, the demand for GP Chemicals knowledge and service capabilities continues to grow.

John Schierlmann, product manager at Specialty Polymers, Inc., said customers are looking for more technical support and personal attention from their resin suppliers.

Throughout the industry, companies are dealing with increased raw material prices, as well as the rising costs of health insurance, freight and other operating expenses, Schierlmann, explained. Customers want to lower their costs, but need equal or improved performance. To help get there, and because many customers have reduced their lab staff, they are putting more pressure on their resin supplier to provide technical support. Customers want this support face-to-face with their suppliers. This involves both more cus-tomer sales and technical service calls.

Rising Costs of Raw MaterialsThe pricing volatility of raw materials for resins has made plan-ning difficult for resin makers as well as their coatings customers.

Raw materials are a large part of our costs, Reiser said. Specialty Polymers works very closely in partnering with our

suppliers to get the best raw material costs. We also look to our suppliers to bring us new raw materials, which could provide lower costs or better performance to our customers.

Snider said that balancing supply and demand requirements for manufacturing resins of all types requires cross-functional team effort.

We continually work closely with our business, manufac-turing and development teams along with our suppliers and customers to meet industry demands, Snider added. Delivery costs continue to impact overall costs with the cost of fuel and delivery time demands placed on the trucking industry.

Managing price with our customers is a continuous, time consuming process that keeps us whole and keeps our custom-ers competitive, Sullivan said. Simultaneously, the R&D and development teams remain completely separate from this pro-cess, and thereby bring new, differentiated, innovative products to market.

Sayed-Sweet said that the higher raw material costs requires new manufacturing processes.

Not only has the cost of manufacturing increased, but also we have not seen any new and unique acrylic monomers in the market, said Sayed-Sweet. We at AB are developing unique manufacturing processes to build reactive components in an un-conventional way imparting unique properties.

Working closely with customers to keep them informed is an

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FEATURE


important part of the process.As costs rise and customer demands increase, companies

need to operate more efficiently, Reiser said. We find the more closely we work with our customers, the better we can bal-ance their needs with our resources. Over the past two years, Specialty Polymers has expanded both their sales and technical group. These folks are working closer than ever with our cus-tomers to ensure we clearly understand their application and performance requirements. To meet the flexibility in delivery volumes and lead times customers need, weve invested signifi-cant capital in our production facilities.

At GP Chemicals, we continuously challenge ourselves to assess how our products create value for the customer and what might be done to create even more value, Boyer said. As in-dustry costs rise as a result of REACH regulations and raw ma-terial costs, we proactively communicate with our customers so there is a general understanding and agreement of the cost/value relationships facing the market.

New ProductsTo meet the needs of their coatings customers, resin manufactur-ers are working overtime to develop new innovations.

BASFs Joncryl PRO 1525 was introduced as a DTM and topcoat WB 1K resin with improved hardness and block resis-tance for high gloss(>80 at 60) low film (

FEATURE


expanded to include the use of bio-based materials as a polymer building block, Cooley said. Reichhold has a developed an alkyd latex technology platform that is comprised largely of bio-based materials and is low VOC. Many of our alkyd latex resins were submitted to the USDA BioPreferred program and car-ry the USDA Certified Biobased Product Label. These products are sold under the BECKOSOL AQ trade name.

In all product development efforts, we strive to meet market needs, which more often need to meet environmental regulations, Snider said. New water-based resins developed are targeted to meet the lower VOC requirements of their specific market and be APEO-free. In addition, our biobased Sovermol polyols are 100% solids offering a range of properties for various SB 2K coating applications.

Alberdingk Boley is backward inte-grated in castor and linseed oils; we have launched sustainable polyurethane dis-persions based on these two oils for vari-ous substrates, Sayed-Sweet said. We have also developed multi-phase acrylic emulsions, which can be formulated to meet low to zero VOC requirements. These products are also APEO-free and contain self-crosslinking technologies that allow for a one-component system with high end performance.

One of our strengths is the ability to reformulate products, whether to meet customer or regulatory require-ments, Boyer said. For instance, we are providing our customers with prod-ucts with higher solids and water-based offerings. Our successes include, for example, product reformulations that have helped our customers adapt to the need for lower VOCs.

Our product platform lends itself to low VOC coatings applications, Zarnitz said. We manufacture a range of low viscosity, 100% solids resins, reactive di-luents and modifiers that allow for high solids, low VOC formulations. We also supply a variety of epoxides that are manufactured from green renewable re-sources, such as ERISYS GE60, which is based from sorbitol/sugar.

Schierlmann said that Specialty

Polymers has developed a line of resins that can be formulated into high perfor-mance coatings and meet the ever increas-ing demand for lower VOCs.

The unique core shell technology utilized in these resins provides for ex-ceptional water, chemical, scratch and early block resistance in a wide range of applications, said Schierlmann.

These new core shell resins have a much lower solvent demand than resins traditional used in a high performance application. Meeting the demand for low VOC coatings, without sacrific-ing performance, has been a challenge for customers. Specialty Polymers goal with this new line of resins is to meet this customer need. CW

Resin Market Update

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FEATURE

Bridget Klebaur, Associate Editor

As the three-day European Coatings Show (ECS) and Congress drew to a close in Nrnberg, Germany on March 21, 2013, attendees and exhibitors alike found the show to be a success.

According to NrnbergMesse and Vincentz Network, the organizers of the show, approximately 26,000 attendees and 962 exhibitors visited the show. The congress also drew well, as more than 650 attendees listened in on the 144 presentations.

Exhibitors that Coatings World talked to at the show generally said the show went well. Michael OBrien, general sales manager, Halox, explained that because of this years extended Congress, the show started off slowly, although it progressed by the second day.

When you have so many formulators that are in the con-gress during the first day, it takes away the amount of formula-tors you get to your booth the first day, OBrien noted. They pay a lot of money to go to the congress, so it doesnt bother me that they spend a lot of time there. I would, too, if I spent $1,000 a day to go, but when you spend a lot of money on your stand, you want the traffic to be all three days. So the second and third days are usually the best for us, OBrien said.

Compared to the 2011 show, OBrien explained that despite the slowing down of the market, this years show seemed to be about the same as the last ECS.

I would say its about the same as last time. We were kind of

Attendees, Exhibitors Enjoy Successful 2013 European Coatings Show

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FEATURE2013 European Coatings Show


getting numbers on leads and they look similar to what we saw two years ago, which is actually pretty good considering the European market has slowed down a lot in the last two years, so were happy with the attendance, he said.

Ellen Van de Woestijne, global market manager, Feed Additives and Specialty Additives, Taminco found that for her first European Coatings Show experience, the show went very well.

We had a lot of distributors from Asia and the Middle East coming to visit the show. We also wanted to meet all our distributors and follow up on last year and see what they want for this year, and meet new customers who are interested, Van de Woestijne explained.

Dr. Ulrich Kusthardt, president, Evonik Industries, found that the second day was the busiest for Evonik, and they en-joyed the discussions and talks going on for them at the ECS.

The show was very busy, especially the second day, but I would say there were less Asian visitors this year. There have been very good talks, very intense discussions, and less people that just ask for catalogs and go. I think maybe there are less visitors than the last show, but that is not surprising because of the slowdown of the economy, Dr. Kusthardt explained

Dr. Kusthardt also explained that Evoniks goal for the 2013 ECS was to get into talks with people about interesting new projects and their innovation capabilities.

We are organized by various business units working for the coatings industry, but we are able to bring them all to-gether, he said.

Roberto Aroldi, industry manager coatings, Eastman Chemical, said that in addition to being busy as usual, the atten-dance was very good.

I attended the first show in 1991, and every year the atten-dance grows, he said.

Dirk DiSantis, regional business director, Additives and Functional Products, Eastman Chemical, added that the ECS is a global show for the industry

This is a great show because its really supported globally by the industry and its well organized. So as an exhibitor, its a great place to be. You get a lot of what you want, your custom-ers are here so you can get a lot done in a short amount of time, DiSantis said.

We hope people see Eastman is very active in a number of different segments in the industry, DiSantis added. We really try and supply across the industry. Were on a path of introduc-ing new technologies and products, and a lot of that innova-tion is driven out of sustainability themes. A big part of our work going forward is taking sustainability issues and making them actionable in the industry. Theres a number of elements to sustainability and our portfolio around innovation is heavily weighted to target those things.

Eastman was excited for the show this year, not only to intro-duce new technologies and products, but also to share that they were named the 2013 Energy Star Partner of the Year by the Environmental Protection Agency in the United States for the second consecutive year. Eastman was given the award based on

their strategic managing and improvement of energy efficiency in 2012. Eastman Chemical is the first chemical company to get this recognition more than once.

Zhi Li, president, Trust Chem explained that the num-ber of visitors has seemed to increase for this years show. Trust Chems goal for the ECS was to advertise new products theyd developed.

We have some new products on the market, so we want to advertise them so people know we are launching products to the industry to help to reduce costs, Li explained.

An Asian distributor, Helmut Unkel, director, H.J. Unkel Group, felt that compared to previous shows, the 2013 ECS was the same if not better.

Its at least as good, probably even a little bit better in terms of organization, but we found that all the booths were ve

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Coatings Word April 2013