Coatings Word November 2010

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WWW.COATINGS WORLD.COM NOVEMBER 2010 5

COLUMNS14 International Coatings Scene

Europe• Biomaterial use gains momentum.Latin America• Comex battles Mexican graffitti with nanocoating technology.

18 Business Corner • System development. Where value selling begins: Part 3

NOVEMBER 2010 • VOL. 15, NO.11

FEATURES

20 Adhesives & Sealants MarketThe adhesives and sealants market has rebounded somewhatthis year, but still has a way to go before reaching pre-recession levels.

22 Catching Up With KansaiAs part of its expansion plans in the Middle East region, Kansai Paint recently inaugurated a new plant in Iran.

24 Environmentally Efficient Down the LineDe Dietrich uses Henkel’s modern nanotechnology for pre-treatment

DEPARTMENTS6 Editor’s Page8 As We Go To Press 8 Index to Companies

10 Fresh Paint13 Patents17 New Products27 Industry News28 Suppliers Corner29 People34 Final Coat

ADVERTISINGSECTIONS

31 Classified Ads33 Advertising Index

COVER DESIGN BY MIKE DELPURGATORIO

COATINGS WORLD—Coatings World (ISSN 152-711-29) is published monthly by Rodman Publications, Inc., 70 Hilltop Road, Ramsey, NJ07446 USA. Phone: (201) 825-2552; Fax (201) 825-0553. Periodical postage paid at Ramsey, NJ 07446 USA and additional mailing offices.Publications Mail Agreement No: 40028970. Return Undeliverable Canadian Addresses to Circulation Dept. PO Box 1051, Fort Erie, On L2A6C7, [email protected]. POSTMASTER: Send address changes to: [email protected]; (201) 825 2552 ext. 374; Fax: (201)825 6582. Free subscriptions to Coatings World are available to qualified individuals. Others are as follows: U.S. one year $75; two years$105. Outside U.S. and overseas: one year $95 (U.S.), two years $145 (U.S.), foreign airmail: one year $195 (U.S.). 5% GST required onCanadian orders. GST #131559148. The publisher reserves the right to determine qualification of free subscriptions. Printed in the USA.Coatings World is used under license from Whitford Worldwide. COATINGS WORLD’S circulation is audited by BPA International.

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Industrial paint drives demand;raw materials remain a challenge for coatings industry

Editor’s Page

EDITOR Tim Wright • [email protected]

VICE PRESIDENT/EDITORIAL DIRECTORTom Branna • [email protected]

ASSOCIATE EDITOR Kerry Pianoforte • [email protected]

ART DEPARTMENT Michael Del Purgatorio • [email protected]

INTERNATIONAL CORRESPONDENTSSean Milmo (Europe)

Charles W. Thurston (Latin America/Americas)CONTRIBUTING EDITORS

Phil PhillipsEDITORIAL ADVISORY BOARDJim Berry (Berry Environmental)

Joseph Cristiano (consultant) Thomas Frauman (consultant)

Sidney Lauren (consultant)Joseph Prane (consultant)Isadore Rubin (consultant)

Richard M. Tepper (PPG Industries)Shelby F. Thames (University of So. Mississippi)

RODMAN PUBLISHINGPRESIDENT

Rodman J. Zilenziger, Jr. • [email protected] VICE PRESIDENT

Matthew J. Montgomery • [email protected] PUBLISHER / ADVERTISING SALES

Dale Pritchett • [email protected] SALES (U.S.)

Kim Clement • [email protected] SALES (Europe)

Baudry Boisseau Associates27 Rue J. Lebeau- B-1000, Brussels, Belgium

Tel.: 32-(0)2-513-06-47 • Fax: 32-(0)[email protected]

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(201) 825-2552 • Fax: (201) 825-0553Web site: www.coatingsworld.com

COATINGS WORLD’S circulation is audited by BPA Worldwide.

6 NOVEMBER 2010 WWW.COATINGS WORLD.COM

Suppliers of paints, chemicals and other products have reported dramaticallystronger results in recent quarters after suffering losses during the recessionwhen manufacturers slashed production, the auto sector ground to a halt and

the housing and construction markets languished.Paint firms have benefited from restructuring efforts along with the continued grad-

ual industrial recovery. It is also clearer now than ever before that the companies will-ing to invest in broadening their geographic footprint are ahead of the game.

The world’s three largest paint makers—AkzoNobel, PPG and Sherwin-Williams—all recently announced revenue and profit gains in the third quarter.

Charles Bunch, chairman and chief executive of Pittsburgh-based PPG Industries,touted the company’s strategic initiatives in high-growth emerging regions. He saidPPG’s record results were achieved despite “persistent raw material cost inflation andanemic construction markets in the developed economies of the world.”

PPG saw its profit climb 65 percent in the third quarter because of greater demand for itsindustrial coatings. The company reported net income of $262 million compared with $159million a year ago. Revenue rose seven percent to $3.46 billion from $3.23 billion. Revenuefrom its performance coatings business rose three percent to $1.1 billion, and industrial coat-ings revenue grew 13 percent to $927 million. Architectural coating sales fell however.

“Our record third quarter earnings reflect the benefits of the strategic initiatives we’veundertaken to broaden our geographic footprint, especially in high-growth emerging regions,and the diversity of the end-use markets we serve,” Bunch said in a statement.

AkzoNobel said its third quarter net profit rose by 20.8 percent due to strongdemand at its chemicals business, but cautioned that construction and housing mar-kets remain soft. The Netherlands-based company posted a net profit of €238 million($332 million) for the quarter, compared with €197 million a year earlier.

Sales rose 12.9 percent to €3.87 billion due to growth in emerging markets and astronger dollar, but profitability at Akzo’s paint and coatings units was pressured byhigher raw material costs and lower volumes in Europe, as housing and constructionmarkets in the U.S. and Europe showed no signs of a recovery. Excluding currencyeffects, revenue rose five percent, said the company.

“Although there is reason for caution in mature markets, we are confident that weare in good shape to benefit from our geographic spread and leading positions,” saidAkzoNobel’s chief executive Hans Wijers.

The strong performance by Akzo’s chemicals operations echo news from BASF SE, theworld’s biggest player in the sector, which reported a 23 percent rise in third quarter rev-enue. Demand for chemicals has outpaced supply, in part because some producers shutplants temporarily during the economic crisis and were offline when demand snappedback—leaving them unable to respond quickly enough to the rapid rebound in orders.

Revenue at Akzo’s paint business was up eight percent. Higher sales in emergingmarkets were offset by a decline in mature markets, particularly in Europe where vol-umes declined by three percent. Revenue at Akzo’s performance coatings division, whichmakes coatings for products ranging from furniture to cell phones, was up 18 percent,due to acquisitions, currency effects and five percent higher volumes.

Sherwin-Williams posted flat earnings for the third quarter as an 8.8 percent increasein revenue was offset by higher raw materials costs. Earnings missed Wall Street expec-tations and the company cut its earnings forecast for the fourth quarter.

Chairman and CEO Christopher Connor said the timing of price increases alsoheaded off an earnings improvement that might have resulted as house painting con-tractors and DIY jobs drove up revenue in the third quarter.

“We remain cautiously optimistic about the stability of end market demand andare working hard to mitigate the effect of rising raw material costs,” Connor said.“Raw materials remain a challenge for the foreseeable future.”

The Cleveland-based company reported net income of $175.3 million for the thirdquarter. It earned $175.2 million a year ago. Revenue rose to $2.17 billion from $2 bil-lion a year earlier.

[email protected]

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As We Go To Press

PPG to acquire Bairun Chemical Co.PPG Industries has reached an agree-ment to acquire Bairun, a privately-held packaging coatings company inGaoming District, Foshan, Guangdongin southern China. Approximately 70Bairun employees involved with sales,research and development, qualitycontrol, technical support, manufac-turing and warehousing will transferwith the business.

“This acquisition will bolster PPG’spositions in the Chinese and Asianpackaging coatings industry,” saidViktor Sekmakas, PPG senior vice pres-ident, industrial coatings, and presi-dent, PPG Asia/Pacific. “This acquisi-tion positions PPG to continue a histo-ry of strong growth in the packagingcoatings business in a large and grow-ing region. Furthermore, this acquisi-tion fits with PPG’s global strategy togrow in coatings and specialty prod-ucts, especially in emerging regionssuch as Asia/Pacific.”

“The addition of Bairun’s technologyand solid position in two large seg-ments in packaging coatings, themonobloc aerosol and tube (MAT) andlug cap, crown and general line (LCG)segments, complements PPG’s strengthin the food and beverage can segment,”added Douglas Pegg, PPG vice presi-dent, packaging coatings. “It also pro-vides us with manufacturing capabilityin southern China, which supplementsour overall China capacity andimproves customer logistics.”

PPG’s packaging coatings are usedfor containers for the beverage, food,cosmetic, pharmaceutical, paint andchemical industries.

SIKA STRENGTHENS BUSINESS IN NASika Corporation, the U.S. subsidiary ofSika AG, has acquired May NationalAssociates, Inc., a manufacturer of sili-cone and polyurethane products forsealing and bonding active in the con-

struction, industrial and distributionmarkets. May National is located inLakewood, New Jersey with annualsales revenue of approximately $20million and 60 employees. The acquisi-tion expands Sika Corporation’s posi-tion in sealing and bonding by enablingthe company to build up its siliconesealants offering particularly in thegrowing solar and façade markets inNorth America. After the rollout of itsengineered silicones business in

Europe in 2004, Sika now has the abil-ity to build a strong silicone footprint inNorth America and expand its globalsilicone technology and know-how tothis region. May National, founded in1984, manufactures and markets a fullrange of silicone, polyurethane, hybridand acrylic sealants and adhesives.May National will operate as a sub-sidiary of Sika Corporation and will bemanaged under the existing MayNational management team. CW

Index to Companies

This index gives the starting page for a department or feature with a significant reference to a manufacturer of paint, coatings, adhesives and

sealants. Subsidiaries are indexed under their own names.

AkzoNobel. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29

BASF . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Bredero Shaw . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Dunn-Edwards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

DuPont . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13, 29

Freeworld Coatings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

H.B. Fuller . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

Henkel. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20, 24

Industrial Nanotech . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Jotun . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

Kansai Paint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 22

Masterchem . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Meffert . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

PPG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8, 13, 34

RPM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Sherwin-Williams. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Sika . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

Textured Coatings of America . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Tremco . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

United Gilsonite Laboratories. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

Zircotec . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

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http://www.rodmanpublishing.com

Fresh Paint

Textured Coatings of America, Inc.’sCoolWall System was recently chosen asthe exclusive exterior coating for fourenergy efficient research homes built bythe Zero Energy Building ResearchAlliance (ZEBRAlliance) in cooperationwith the Oak Ridge National Laboratoryand the U.S. Department of Energy. JayHaines, president and CEO of TexCoteattended the ribbon cutting ceremonywhere he discussed the homes withAndre Desjarlais, group leader at theU.S. Department of Energy’s Oak RidgeNational Laboratory. When asked whyCoolWall was chosen as the exclusiveexterior coating for the project,Desjarlais said, “Most of these colorshave solar reflectances that are doublethat of traditional pigments.” TheZEBRAlliance project is testing the suc-cess of multiple energy efficient tech-nologies including CoolWall heat reflec-tive exterior wall coatings.

HERMETA ACQUIRED BY RPM BELGIUM To broaden its waterproofing productofferings for balconies, pedestrian traf-fic decks and industrial floors, the RPMBelgium Group has acquired HermetaChemie GmbH, based in Berlin,Germany. The company producespolyurethane- and epoxy-based coatingsystems sold primarily in Germany,Poland and Scandinavia. An operatingunit of RPM International Inc., basedin the U.S., the RPM Belgium Groupproduces industrial flooring and spe-cialty waterproofing products for appli-cations that include building founda-tions and other below-grade concrete,bridge decking, balconies and terraces,stadia and car parking decks. Its busi-nesses include RPM/Belgium N.V.,Alteco Technik GmbH, Monile France

and Alteco Polymer Systems.

SHERWIN-WILLIAMS NAMEDEXCLUSIVE PAINT AND COATINGSSUPPLIER TO HOLIDAY BUILDERS Sherwin-Williams has formed an exclu-sive supply agreement with HolidayBuilders, builder of single-family homesthroughout Florida and the greaterSoutheast in the U.S. Through thisagreement, Sherwin-Williams extensiveportfolio of paints and coatings will beused in Holiday Builders’ homes built inDallas-Fort Worth, Texas; Columbia,South Carolina; Mobile, Alabama; andthroughout Florida.

INDUSTRIAL NANOTECH SPECIFIEDFOR USE ON OIL PIPELINE PROJECT Industrial Nanotech, Inc. announcedthat their patented Nansulate Trans -lucent PT thermal insulation and assetprotection coating has been chosen foran oil refinery project to provide thermalinsulation and corrosion protection of anoil pipeline at Galp Energia’s PortoRefinery. Nansulate coatings are cur-rently included in an additional projectbid, which is pending award, for fuelstorage tanks at the same refinery. Thecoatings will be used at their PortoRefinery and will provide both thermalinsulation and corrosion prevention.Nansulate coatings resist moistureabsorption and have the ability to retaintheir insulating ability over time with-out degradation. This applications con-sists of 20 coats of NansulateTranslucent PT for insulation to reducesurface temperature from 100°C toapproximately 30°C. The overall dry filmthickness of the application will beapproximately 1,000 microns. Nansulatetechnology was originally created specif-ically for these types of applications; to

Textured Coatings’ CoolWall chosen as exterior coating for DOE research homes


CoolWall coatings will be used on aDepartment of Energy research project.

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provide a solution to corrosion underinsulation (CUI), while offering excellentweathering capabilities and perform-ance attributes that are not typicallyfound in other types of insulation.

Galp Energia SGPS SA, Portugal’sbiggest oil company, plans to invest €5.2billion ($6.5 billion) through 2013 as itdevelops projects including Tupi, thebiggest oil discovery in the Americas inthree decades. Galp plans to spend €2.2billion on its refining and marketingdivision, mostly on conversion projects atits Sines and Porto refineries as it tries toincrease diesel output and improve refin-ing margins. Galp Energia acquires fromseveral suppliers the crude oil that isprocessed in its refineries at Sines andPorto. These refineries have a total refin-ing capacity of 310 thousand barrels of

crude oil a day, or 20 percent of theIberian Peninsula’s refining capacity.

SHAWCOR ACQUIRES THERMOTITE BRASIL ShawCor Ltd. announced its BrederoShaw division has completed the acqui-sition of the remaining 50 percent inter-est in Thermotite Brasil Ltda. and BSServicios de Injeção that it did not pre-viously own. The purchase price is $37.9million. Since 2006, Bredero Shaw hasbeen a partner in this joint venture inthe offshore thermal insulation marketin Brazil. The venture has a strategical-ly located facility, which provides anti-corrosion and advanced insulation coat-ings for offshore applications. BrederoShaw anticipates that the demand forthese products will increase as Brazil

invests heavily in offshore oil and gasdevelopments.

ZIRCOTEC CARBON COMPOSITEWINS TECHNOLOGY AWARD A coating that enables engineers to spec-ify lighter weight carbon compositematerials for harsh applications in ardu-ous environments has won the presti-gious 2010 Plastic Industry BestTechnology Application of the YearAward. Zircotec’s plasma-sprayed zirco-nia-based coating protects compositesfrom the effects of heat and abrasion intough operating environments, openingup a new stream of materials to design-ers that offer performance with a weightadvantage. Branded ThermoHold forComposites, the Zircotec coating is beingsuccessfully used in Formula 1 this year

Fresh Paint


Silver Reaches New Height of Popularity on Vehicles

PPG introduces 66 new shades at annual Automotive Color Trend Show.

For the tenth consecutive year, silver hasranked as the most popular vehicle color in theworld according to data from PPG, the world’s

leading manufacturer of transportation coatings. Infact, silver’s popularity is the highest its been since1990 when PPG began recording its data.

In North America, the silver, grey and charcoalcategory saw a dramatic rise in popularity to 31percent this year. The color accounted for 25 per-cent in 2009 and 20 percent in 2008.

Black and white were tied for second (18 percent).Red was third (11 percent), blue was fourth, (10 per-cent), naturals, like browns, tans, golds, oranges andyellows, were fifth (eight percent) and green was last(four percent.) Just 16 years ago, the most popularcolor on vehicles in North America was green with 21 percent, while silver had only eight percent in 1994.

“There’s clearly been a significant strengthening of silver’s popularity in recent years,” said Jane E.Harrington, PPG manager, color styling, automotive coatings. “And, with more than two-thirds of cars in NorthAmerica being black, silver or white, one might be inclined to believe that vibrant colors don’t exist in automo-biles anymore. But that’s not true. The fact is that these shades continue to evolve. New advances in pigmentsand technologies are giving today’s vehicles different textural appearances and iridescent sparkle.”

In Europe, silver and charcoal (32 percent) were followed by black (24 percent), white (20 percent), blue (10percent), red (nine percent), naturals (five percent), green (one percent) and other/niche colors (one percent).

In the Asia/Pacific region, silver and charcoal (33 percent) were followed by white (21 percent), black (19 percent), red

PPG presented automotive designers with 66 new exterior shadesand five new interior shades for consideration for 2013-2014model year vehicles at its 2010 Automotive Trend Color Show.

(continued on the next page)



to allow 650°C exhaust gases to be rout-ed through the car’s carbon fiber diffuser,but is increasingly finding applicationsin a broad range of other sectors fromaerospace to carbon composite cyclewheels where it is used as a high per-formance braking surface.

BASF TRAINS SWEDISH SPRAY PAINTERS BASF’s professional spray painter train-ing has been introduced in Scandinavia.STAMPP, the training concept developedby BASF Coatings, has now beenlaunched in Sweden. STAMPP stands for“Stimulate and revAMp the PaintProfession” and involves a one-year train-ing program carried out in close coopera-tion with vocational schools and body

shops. In cooperation with paint schoolHaraldbogymnasiet Lackutbildningen inthe Swedish city of Falun, BASF is offer-ing professional training for young peopleto become spray painters. Sweden isalready the fourth country in whichSTAMPP is being implemented, afterRussia, Denmark and China.

MEFFERT INAUGURATES NEWPRODUCTION FACILITY IN MOSCOW Located in the industrial parkTechnopark in Noginsk close to Moscow,Russia, the new production site ofMeffert AG has started up production.The paint producer invested €18 millionin the production site of its Russian sub-sidiary, Meffert Production. The actualproduct range of the new plant in

Noginsk includes emulsion paints fol-lowed by plasters, primers and whitevarnishes.

KILZ BRAND RANKS HIGHESTAMONG PAINT COATINGS BRANDS Masterchem Industries, maker of theKILZ line of primers and KILZ CasualColors paints, announced that the KILZbrand was the highest ranked brandamong paint coatings brands surveyedbased upon The Harris Poll 2010EquiTrend Study. The KILZ brand wasalso highest ranked in trust and quality.The Harris Poll 2010 EquiTrend Study isbased on experiences and perceptions of19,708 U.S. consumers ages 15 and overwho were surveyed online betweenJanuary 12 and 21, 2010. CW

Fresh Paint


(10 percent), blue (eight percent), naturals (six percent), other/niche colors (four percent) and green (two percent).“Color is an important component of how today’s carmakers can define and differentiate a vehicle or brand in the mar-

ketplace,” said Harrington. “The palette of colors being developed for the automotive market is clearly being influenced byculture, nature, fashion, movies, media, electronics and many consumer products.”

At this year’s annual Automotive Color Trend Show held at PPG’s offices, thecoatings company presented its ideas for future vehicle colors. Titled “InSite,” theshow highlighted the influences of insights from PPG’s other color- and coatings-oriented businesses, such as architectural coatings, industrial coatings, protectiveand marine coatings, and aerospace coatings on its automotive coatings offering.PPG presented automotive designers with 66 new exterior shades and five newinterior shades for consideration in their designs of the 2013-2014 model years.

PPG introduced automotive manufacturers to new colors such as Denim, likethe name a classic true blue with a high effect sparkle; Cognac, a rich copperywarm brown with an iridescent highlight; Silky Silver, a liquid silver look with aslight bronze cast; Moonshine Blue, a pale silvery blue like the reflection of themoon on a lake; and Wicked, a sinister green color inspired by couture fashion.

In addition to color trend forecasting, PPG is continuing to develop new painttechnologies that offer automotive design options to enhance appearance and helpmanufacturers differentiate their brands.

PPG has developed proprietary interior coatings that provide thelook and feel of anodized aluminum. The five colors developed are com-mercially available and allow car makers to provide a luxury look and feelto their interiors. “Anodized aluminum has been a trend in the automotiveaftermarket for several years,” said Vala Mohr, PPG manager, interior

color styling. “Our technology now brings that same luxurious look to the original equipment market givingautomotive manufacturers another tool with which to enhance their brands.”

In addition, PPG highlighted several new coatings technologies that add unique special effects to a car’s exterior. “Newglass flake technology utilizes titanium dioxide-coated glass flakes that appear as a smooth surface and add an extremesparkle and brightness,” said Jerry R. Koenigsmark, PPG manager of color design, North America automotive coatings.“Also, new mica technology has helped increase the chroma and brilliancy from standard micas currently in use. This allowsfor increased brilliance in colors and greater highlight effects.” Koenigsmark also stated that new iron oxide coated alu-minum pigments allow for increased color capability in the red and orange color space.

New automotive paint shades on displayat “InSite”—PPG Industries' annualAutomotive Color Trend Show—at itscolor styling studio in Troy, MI.




Patents Update

Patent No. U.S. 7,745,514 B2PPG Industries has been granted apatent for a method for making anorganic dispersion of polymer-enclosedparticles from an aqueous dispersionof the polymer-enclosed particles in acontinuous phase that is an aqueousmedium, comprised of diluting theaqueous dispersion of the polymer-enclosed particles with a water misci-ble organic solvent in an amount suffi-cient to produce a dispersion whereinthe continuous phase is comprised of apredominantly organic solvent.

DEPARTMENT OF ENERGY PATENTSTHERMAL BARRIER COATINGSPatent No. U.S. 7,740,948 B1The United States of America as rep-resented by the United StatesDepartment of Energy, Washington,D.C. has obtained a metallic articlehaving a thermal barrier coating sys-tem thereon, comprised of a metallicsubstrate having a composition com-prised of nickel; and a thermal barri-er coating on a surface of the metal-lic substrate, the thermal barriercoating comprised of, a metal-ceram-ic mixture, the metal-ceramic mix-ture comprised of yttria stabilizedzirconia dispersed with aluminumparticles, nickel-aluminum inter-metallic phases interposed betweenthe metal-ceramic mixture and thesurface of the metallic substrate, thenickel-aluminum intermetallic phas-es formed by a diffusion processbetween the metal-ceramic mixtureand the metallic substrate.

DSM PATENTSMULTILAYER COATINGPatent No. U.S. 7,740,944 B2DSM IP Assets B.V. has been granteda patent for a multilayer coating inwhich a plurality of photocurable

resin cured films are layered, where-in at least two adjacent layers com-prise the same hindered phenolantioxidant in different amounts, andwherein the antioxidant has at leastone hindered phenol group, the hin-dered phenol group containing noneor only one sterically hindered alkylgroup selected from the group con-sisting of an i-propyl group, an i-butylgroup, and a tert-butyl group andwherein the adjacent layers compriseurethane meth(acrylate), wherein themultilayer coating further is com-prised of an amine compound; where-in the amine compound is present inthe multilayer coating to prevent thegeneration of hydrogen gas.

DU PONT DE NEMOURS PATENTS AUTOMOTIVE REFINISH COATINGPatent No. U.S. 7,737,243 B2E. I. du Pont de Nemours and Companyhas obtained a patent for urea-contain-ing polyisocyanate adduct mixture con-sisting essentially of the reaction prod-uct of at least one aliphatic isocyanatetrimer; and at least one cycloaliphaticisocyanate trimer in the presence of aurea-forming agent; and wherein themole ratio of the aliphatic tocycloaliphatic trimer is in the range offrom 1:2 to 1:10 and the reaction prod-uct has a molecular weight average offrom 500 to 3000 and an isocyanatefunctionality of at least 4.

CIBA PATENTS FLUORESCENT WHITENING AGENTSPatent No. U.S. 7,731,820 B2Ciba Specialty Chemicals Corporationhas received a patent for a composi-tion comprised of at least one water-soluble fluorescent whitening agent, awater-soluble polymer consisting ofacrylamide only or acrylamide andother monomers, the monomers are

selected from the group consisting ofmethacrylamide, N-alkyl acry-lamides, N-alkyl methacrylamides, N-hydroxy acrylamides, N,N-dialkylacrylamides, N,N-dialkyl methacry-lamides, N,N-di(hydroxyalkyl) acry-lamides, morpholino acrylamide,acrylic acid, methacrylic acid, itaconicacid, crotonic acid, 2-acrylamido-2-methylpropane sulphonic acid, allylsulphonic acid and vinyl sulphonicacid, whereby the acidic monomersare in the form of their free acid orwater-soluble salts and the water-sol-uble polymer has an average (weightaverage) molecular weight of between500 and 49,000, optionally; polyethyl-ene glycol with a weight averagemolecular weight of between 500 and6000 and water.

PROCESS FOR THE PREPARATION OFANTIMICROBIAL POWDER COATING Patent No. U.S. 7,736,694 B2Dupont Polymer Powders hasreceived a patent for a process ofpreparation of an antimicrobial pow-der coating composition comprised ofthe steps of transforming a naturalantimicrobial agent into a salt-formand micronizing the resultingantimicrobial salt into powder, mix-ing at least one of the naturalantimicrobial salt together with atleast one amino-reactive thermoplas-tic binder resin, subjecting the mix-ture to a melt compounding processat a temperature in a range of 80° Cto 230° C, at a residence time periodin a range of 5 to 60 seconds, using atleast one co-rotating twin-screwextruder with a soft screw designhaving conveying elements offering ahigh D/d ratio and having mixing for-ward kneading block elements, cool-ing the extrudate and micronizinginto powder particles. CW

PPG patents abrasion resistant coating

p13:p. 14 -15 patents-nov 10/26/10 1:52 PM Page 13


Biomaterial use gains momentum

International Coatings Scene


The use of biomaterials by coatingsproducers and their ingredient sup-pliers is gathering pace in Europe as

manufacturers, brand owners and retailchains seek a reduced reliance on petro-chemical-derived chemicals and lower car-bon footprints for products.

On current trends, the share of biomateri-als in coatings and other supply chains dom-inated by fossil-based chemicals shouldincrease rapidly over the next 5-10 years.

“Biomass is becoming an alternative feed-stock to crude oil but for the moment ourtarget is not to replace crude oil but toincrease our share of certain markets withbiomaterials which are competitive in termsof their cost and technology,” saidChristophe Rupp-Dahlem, programs direc-tor for vegetable-based chemistry atRoquette, a leading global producer ofstarches and starch derivatives which sup-plies biomaterials for coatings producers.

He was speaking during a press visit tothe company’s main site at Lestrem, north-west France, organized by Roquette andDSM of the Netherlands with whom it has ajoint venture for developing and producingcorn-derived succinic acid, a polyester build-ing block for the coatings and other sectors.

Roquette, which is one of the world’sbiggest producers of bio-based polyols,believes that in France with its large agri-cultural sector renewable materials willdouble their share of industrial raw materi-al to 15 percent by 2017.

DSM, which has recently moved out of petro-chemicals production to become a leading pio-neer in Europe of industrial or white biotech-nology, says that in the long term plant-basedmaterials will become the primary feedstocksource for manufactured products.

The company, which through its DSMNeoResins business is a major supplier of resins

to the coatings sector, believes that coatings andother sectors like pharmaceuticals and medicaldevices, automobiles, personal care productsand electrical equipment will be the major end-markets for biomaterials.

However, to become a major force in coat-ings and other sectors in Europe, biomateri-als face a number of challenges. One of thebiggest of these is the availability of agricul-tural crops like corn at a competitive price.

A big driver behind moves in the coatingsmarket into biomaterials is fears about risingcrude oil prices. Coatings producers do notwant to be confronted also with steep increas-es in prices of agricultural commodities.

“At the end of the day the ratio betweencrude oil and corn prices will determine theextent of the success of a venture like this,”said Will van den Tweel, general manager ofReverdia, the DSM-Roquette joint venturewhich at present has at Lestrem a demon-stration plant with a biosuccinic acid capac-ity of a few hundred tons.

Corn prices have been rising at a recordrate amidst speculation that they wouldreturn to the peaks of the global food crisis of2007-2008 with demand outstripping supply.

DSM, which makes succinic acid at Graz,Austria, from the petrochemical-basedmaleic anhydride, has developed an enzymeand yeast technology which enablesReverdia to make the chemical from corn-derived glucose far more cheaply than theconventional process.

Production of Reverdia’s biosuccinic iseven less expensive than that of bacteria-based technologies for biosuccinic manufac-ture employed by some competitors in NorthAmerica and Europe.

“With our process, which uses yeast at thefermentation stage, purification of the biosuc-cinic is much easier than with the bacteria-based technology,” said van den Tweel..

EUROPEBY SEAN MILMO

EUROPEAN CORRESPONDENT

[email protected]

As crude oilprices climb,industry islooking atalternativebiomaterialsources for the production of paint andcoating materials.

p14-15:columns 10/26/10 2:34 PM Page 14



EUROPEInternational Coatings Scene


“Succinic acid from maleic anhydride sells for €2.50-4.00 ($3.50 -5.50) per kilo,” he said. “In comparison wecan sell biosuccinic, which is the same molecule, at a verycompetitive price.”

DSM NeoResins already envisages marketing coatingsresins with biosuccinic-derived polyesters. DSM alsoexpects biosuccinate to be a component of composites forcoatings. It can also be used to make biosolvents, plasti-cizers and biopolymers in coatings and other products.

Currently DSM estimates that coatings, pigments, dyesand inks account for 11,000 tons of total annual demandof 35,000 tons of succinic acid worldwide. Once low-costbiosuccinic becomes widely available, demand for thechemical for coatings and coatings resins productioncould reach as high as 140,000 tons in 2020 out of a totalbiosuccinic consumption of around two million tons, mostof which will be used to manufacture polyurethanes and1,4-butanediol/pyrrolidones.

For DSM biosuccinic is the first in a range of major bio-materials it is planning to develop from its expertise inwhite biotechnology. Biosuccinic in particular has enormouspotential to provide a variety of new compounds and appli-cations in coatings and other sectors.

“It can be used in materials for which it was previouslynot viable because of its cost,” said Volkert Claassen, DSMvice president for strategy and growth options. “Instead ofsuccinic acid being like a niche product it will become acommodity. This will be an impetus for a lot of innovationwork on the chemical.”

DSM and Roquette aim to decide within the next fewmonths on the size and location of a commercial plant forits biosuccinic process.

The biosuccinic acid is already showing market potentialwhen supplied in combination with Roquette’s bio-based poly-ols to form composites for coatings and other applications.Glucose from corn can be hydrogenated to sorbitol, which canbe converted into isosorbide and other diols for which the com-pany is raising production capacity at Lestrem to 1,000 tonsnext year.

In combination with biosuccinic, isosorbide can be made intoa polyester which with other renewable monomers such asbutanediol, propanediol and citric acid can then be extendedinto branched copolyesters to give even greater scope for cross-linking.

Roquette has been recently testing with customersisosorbide- and succinic-based co- and terpolyesters forpowder coatings applications. “It can be applied in verythin transparent layers and has a high impact resistance,”said Rupp-Dahlem.

Nonetheless, exactly how quickly these polyester-basedproducts and other biomaterials penetrate the European coat-

ings market will depend on a number of key factors, especiallyprice trends in agricultural crops.

“Over the last two decades renewable feedstocks like cornand raw sugar cane have experienced lower price volatilitythan has crude oil,” said van den Tweel. Roquette and DSM arehoping that over the long term this trend will continue despiterecent fluctuations in corn prices.

DSM is developing enzyme and yeast technologies for pro-ducing biochemicals as well as biofuels from cellulose andlignocellulose from the stems, leaves and other residual bio-mass rather than from crop grains and seeds so that bioma-terials are no longer directly influenced by food prices.

However this second generation of biomaterials willrequire networks of biorefineries across Europe whosedevelopment and construction will have to be supportedby government grants and financial incentives.

“Europe has the competence in biotechnology andchemistry as well as the biomass resources for large scalebioproduct conversion by 2020,” said Claassen.“European governments need to show more determina-tion to make it happen.” CW

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International Coatings Scene

Graffiti has not yet become high artin most areas of Mexico, so enter-prising paint and coatings compa-

nies are cashing in on the multi-billion-dollar global problem with nanotech-based products.

Comex Group, for example, sells Deletum3000 as its premier anti-graffiti coatingthroughout Mexico, but is not yet selling itin the United States, according to a sourceat Comex's U.S. headquarters in Lonetree,Colorado.

Deletum 3000 was originally developed byUniversidad Nacional Autónoma de México(UNAM) Professor Victor Castaño, a prolificnanotech researcher at the University'sCenter for Applied Physics and Technology,in Santiago de Queretaro. The technologyfor Deletum 3000 was sold to Comex byUNAM in 2004.

Recently, Deletum 3000 was honored bythe Project on Emerging Nanotechnologies,which was established in April 2005 as apartnership between the Woodrow WilsonInternational Center for Scholars and thePew Charitable Trusts. Castaño continueswork on nanotech coatings, and serves as aconsultant to industry, like CG2NanoCoatings Inc., of Ottawa.

The Comex product is a two-componentsystem, including a high-performanceacrylic urethane base, plus nanoparticles,oil and water-proof molecules, and a cross-linking agent. It is sold in six colors and isavailable in 1-, 4-, and 20-liter packages.

Typically, there are three types of anti-graffiti coatings, including permanent, semi-permanent and sacrificial. Permanent coat-ings are formulated to last through multiplesolvent cleanings, and spray paint does notgenerally penetrate the surface. Semi-perma-

nent coatings also may be cleaned with sol-vents, but each cleaning wears away part ofthe barrier, requiring reapplications of thebase coating. Sacrificial coatings are water-based. Providing a smooth wax or polymersurface that will wash off with the graffiti.

Competing manufacturers of anti-graffitipaint include Ameron, Dupont, EcologicalCoatings, Graffiti EnviroSafe, Safety Pointand others. Among recent developments inanti-graffiti paints is a hardener developedby Bayer that enhances performance ofwaterborne polyurethane paints. Anotherapproach has been developed by GlassFusion International, which markets a sili-ca-based coating that is applied over paintto resist graffiti. Costs for anti-graffitipaints and coatings can range from $60 agallon to hundreds of dollars.

While the exact cost of graffiti removal isdifficult to sum, in some countries, like theUnited Kingdom, the cost is estimated at$1.5 billion per year, and some cities likeLos Angeles are estimated to spend wellover $100 million per year on the problem.Last year, Los Angeles enacted a law requir-ing new buildings to include anti-graffiticoating, unless the owners sign a contractvowing to remove any graffiti on their prop-erty within 72 hours from notification. InNew York, applying graffiti can result in a$1,500 fine.

On the other hand, a successful graffitiartist may find his or her work in theBrooklyn Museum, or purchased for corpo-rate logo use. According to Wikipedia,France's graffiti group 123Klan "hasdesigned and produced, logos and illustra-tions, shoes, and fashion for the likes ofNike, Adidas, Lamborghini, Coca Cola,Stussy, Sony, Nasdaq." CW

Comex battles Mexican graffitiwith nanocoating technology

Nano coatingsare helping tokeep Mexico’sinfrastructuregraffitti-free.

LATIN AMERICABY CHARLES W. THURSTON

LATIN AMERICAN CORRESPONDENT

[email protected]

p16:columns 10/29/10 10:49 AM Page 16



New Products


UGL’s new Drylok decorative waterprooferUnited Gilsonite Laboratories (UGL)has introduced a new product in theDrylok line of masonry waterprooferscalled Designer Drylok. Drylok MasonryWaterproofer is among the top ratedmasonry waterproofers on the markettoday. New Designer Drylok MasonryWaterproofer is formulated with anadvanced color system that imparts agranite like filler system with multicol-ored specks which is an economicalalternative to solid surface color. Untilnow, waterproofers have been a utilitar-ian paint, used to keep water fromentering a masonry substrate, accordingto the company. Now, customers havethe ability to keep water out and createan up-to-date specked finish to add amore attractive look to their space.Latex-based Designer Drylok MasonryWaterproofer is recommended for use onmasonry walls, cinder and concreteblocks, stucco, brick, field stone founda-tions and retaining walls.

DUNN-EDWARDS INTRODUCES BLOCK-IT Dunn-Edwards has introduced Block-ItPremium, a new, high-performancestain-blocking primer. Block-It Premiumis made with a waterborne alkyd formu-la that provides adhesion, hide andstain-blocking properties. It is recom-mended for use on an array of previous-ly painted or new interior and exteriorsurfaces. Block-It Premium’s stain-blocking performance derives from uti-lizing waterborne alkyd resins, barrier-type pigments and stain-blocking addi-tives that form a smooth, tight film overthe stain, locking it in place and pre-venting it from migrating through thetopcoat. This primer can be used on sur-faces such as drywall, wood and acousti-cal ceilings. It is effective in hiding toughstains caused by food, grease, water orsmoke damage, ballpoint or felt pen ink,

lipstick, crayon and tannin bleeding onwoods. Block-It Premium is eco-friendlyand ethylene glycol (EG)-free.

JOTUN LAUNCHES ‘LADY EFFECTS’PAINT RANGE IN THE UAE Jotun Paints has launched its latest pre-mium paint range—Lady Effects. Underthe company’s Lady brand, the new lineoffers better finish and new interioreffects, which allows customers to bemore artistic in selecting the colors tocomplement their lifestyles and person-alities. The unveiling of Lady Effects ispart of the manufacturer’s strategy tomaintain its number one position with-in the Middle East paint market, whichis estimated to be worth $2 billion,according to the company. With invest-ments towards the research and devel-opment of unique products exceeding$25 million, Jotun has formulated a newproduct line that can create uniqueeffects, such as shimmering wall finish,which can be achieved using LadyEffects Pearl; and illusion of color move-ment with silver sparkles, goldensparkles and golden base through LadyEffects Metallic. The range also includesLady Effects Glaze, an oil-based glazesuitable for painting techniques such ascolor washing, glazing, sponging, mar-bling, flame, ragging and other types ofinnovative finishes; and Lady EffectsStucco Antica, which creates attractivemarble effects on interiors. CW

UGL has launched Designer Drylock to addappeal to masonry applications.

New product line part of Jotun’s strategy tomaintain lead position within $2 billionMiddle East paint market.

p17:columns 10/26/10 2:41 PM Page 17



In this, our third and final column con-sidering Systems Value Selling, we wantto address the topic of Positioning. That

is, positioning in your customer’s mind thatyou and your company’s capabilities aloneare the resource “go-to” organization forproblem salvation and opportunity consid-erations. Simply speaking, you are the cus-tomers profit improver.

The Systems Value Seller (SVS) achievesthis profit improver position by affecting thecustomer’s processes in two ways:• Reducing the contribution a process makesto cost; or• By increasing the contribution a processmakes to earning new sales revenues.

The SVS’ method focuses on the ultimateend benefit of systems, not their componentsand costs. Therefore, the SVS’ identificationmust be with the end-game profit improve-ment and not with products, equipment, serv-ices or even with systems themselves. By beingidentified with the deliverable objective—prof-it improvement—you have cast yourself, as aSystems Seller who understands his or hercustomer’s total economics. This is powerindeed since you and your customer have thesame profit-improvement objective.

The added benefits forthcoming from a suc-cessful SVS experience is that the process pro-fessionalizes the seller’s mission by expressingit in business management terms, not salestalk. This gives you the seller the same lan-guage as the customer.

POSITIONING AND SERVICETo say that a SVS is “customer oriented” is cor-rect, but a gross understatement. The SVSmust be the ultimate in customer orientation.If the tables were turned and you are now thecustomer, what would you want a SVS to look

like as a package of capabilities?A SVS’s profile would include:

• An in-depth knowledge of one or more ofyour processes;• How that knowledge can be applied to cre-ate the most cost-effective solutions to theoperating problems they create for you;• The SVS would know that most process prob-lems occur together as a system where oneproblem can cause or aggravate another; and• The seller’s solutions are also based on systemsand each system will be a custom-tailored pack-age of hardware (equipment), raw materials (coat-ings, chemicals, adhesives, etc.) and services, orthe software (plant engineering consulting, techservice, customer service, product delivery, etc.).

A SVS’s objective is to impress you as thecustomer by:• Beginning the “sale” with an intangiblesuch as the performance of an in-depthanalysis of your process. This sets the stageunder the SVS’ control;• The SVS, by working closely with yourprocess managers, will agree on the natureof problems or issues uncovered;• The SVS must determine what individualdifferences of the process are as well as factorin the similarities from the SVS’ experiences;• The SVS is under no obligation to advocateonly a single cookbook solution. The sole pre-conception governing the SVS’ prescriptionis to find the solution that best meets yourcost and operating requirements; and• By bringing together a combination of per-sonal expertise, experience and informationresources on your industry, the SVS beginsto relieve you of many of the complicatedburdens of improving cost efficiency.

ULTIMATE OBJECTIVEThe SVS’s ultimate objective in this selling

System development. Where valueselling begins: Part 3

The last of a three-part series exploring the topic ofsystem selling.

Business CornerSTRATEGIES & ANALYSISBY PHIL PHILLIPS, PHDCONTRIBUTING EDITOR

[email protected]

p18-19:columns 10/26/10 2:42 PM Page 18



STRATEGIES & ANALYSISBusiness Corner


process is to earn the role of an implicitpartner with the target customer.Alternatively, the SVS wants to literallyearn a seat at the table of decision-mak-ing within the confines of that customer.

My mentor was Bill Smith, productmanager and excellent SVS. When Billwas discharged from the Marines atage 28 he had already received his BSin Advance Chemical Engineering fromthe University of Missouri in only twoand a half years and became a chemicalsalesman in a New York office. One ofhis assigned accounts was the FleersDouble Bubble Gum Company. Fleerswas the market leader in bubble gumat that time but used BF Goodrichlatex, the main component of the bub-ble gum formula. Bill was determinedto crack the account.

Bill tried in vain to make anappointment to see the presidentsince he was the one to make allmaterial change decisions in thecompany. He decided to bring a birth-day carrot cake to Sid, one a week foras long as it took. By the third weekSid came out to see this weird personand ask, “why the cakes?” Billadmonished that he had to get Sid’sattention in some unconventionalmanner. Sid laughed and asked Billwhat he wanted.

Bill said, “All I want is the chanceto assess your production process todetermine how I, and Goodyear Tire& Rubber Co., can make you moremoney. I have a bedroll, changes ofcloths and toilet articles with menow, so I would plan on stayinginside your plant until I can tell yousomething of value to your business.Can I start now?”

Bill solved issues with the BFGoodrich latex, his competitor andthe Fleers’ incumbent, amounting to$450,000 per year in process costsavings and, within eight monthstook all of the $5.5 million latex busi-

ness into Goodyear’s chemical divi-sion at a slightly higher price perpound selling price.

Systems Value Selling can pay offif analysis disciplines are appliedand well thought out in advance. CW

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Adhesives and Sealants Market UpdateThe adhesives and sealants market has rebounded somewhat this year, butall indications are that it will take several more years before it gains thelevels seen before the recession.

BY KERRY PIANOFORTEASSOCIATE EDITOR


The adhesives and sealants mar-ket continues to be negativelyimpacted by a number of fac-

tors including the troubled automobileindustry, while consumer adhesivesand sealants are fairing slightly bet-ter. While volume levels were down inNorth America, Asia-Pacific repre-sents the best opportunity for growth.

According to a study by the consultingfirm Kusumgar, Nerlfi & Growney(KN&G), the global consumption of for-mulated adhesives was 16.6 billionpounds in 2009 worth $20.6 billion.Volume was down five percent comparedto 2008 while value was off six percent.Volume in North America declined tenpercent from 2008 while Europe experi-enced an eight percent fall. Poundagewas up slightly in the Asia-Pacific regionas growth in China and India offset thedeclines in most other countries. SouthAmerican consumption was down threepercent in 2009.

“In North America the recessioncaused adhesives and sealants volumeto decline about ten percent in 2009compared to 2008,” said Mike Growneyof KN&G. “Most of the fall-off occurredin the first half of 2009. The end usewith the largest decline in 2009 wasautomotive OEM. Other end uses withlarge declines include construction andwoodworking. Aerospace, disposableproducts and consumer adhesives andsealants end uses came out the best in2009. Pressure sensitive products isthe largest adhesive application andresults varied. Industrial pressure sen-sitive products declined modestlywhile consumer applications were offonly slightly.”

Indications are that the market foradhesives and sealants is slowlyrebounding. “This year the market hasrebounded somewhat with end uses thatwere off the most up the most,” saidGrowney. “However, it will take severalmore years before they gain the levelsseen before the recession.”

Residential construction continues tobe extremely slow compared to prioryears. “Commercial construction in theprivately funded sector has all but dis-appeared,” said Michael J. Soeder, vicepresident, marketing, NA, Tremco Inc.,Commercial Sealants & Waterproofing.“The result effect is less opportunitiesfor all facets dependent on these mar-ket segments. The focus has shifted torestoration and retrofit of structures.As a result, hybrid technologies insealants offering enhanced perform-ance, paintability, adhesion to a widevariety of substrates and extendedwarranties over traditional urethanesare getting increased attention.”

Use of adhesives and sealants in con-

struction markets represent approxi-mately 25 percent of adhesive demandglobally, according to William Magee,global director, strategy and marketingat H.B. Fuller. “The recession dramati-cally affected demand in these marketsparticularly in mature economies,” hesaid. “Use in electronics markets wasalso affected but this market representsless than ten percent of global adhesivedemand. Use in automotive marketswas also affected of course. Packagingrelated markets, on the other hand, tendto be more recession resistant alongwith tapes/labels and other consumerrelated markets.”

The consumer sector has also offeredopportunities for growth. “The greatestopportunity for growth in the residentialarena has been offered by weatheriza-tion in existing homes,” said Soeder. “Ifthe “Cash for Caulkers” initiative hadmaterialized, this would have been evenmore significant. With tax credits onwindows, though, this has created a needfor the sealants used in their installation

Phot

o: T

rem

co

p20-21:features 10/28/10 2:05 PM Page 20



and a bump in sales that might nothave been seen otherwise. Commercialsegments impacting consumers themost and with the most activity andfunding are those that are federallyfunded, healthcare and the institutionalsegments.”

The adhesives and sealants industryalso continues to be challenged by ris-ing raw material prices. Tremco has ini-tiatives to deal with energy issues bothinternally and externally. “Internally,we have begun the process of reducingour energy requirements by 50 percentover the next ten years through processimprovements and building upgrades,”said Soeder. “Externally, we have beencontinuing our efforts on the develop-ment of comprehensive, compatiblebuilding enclosure solutions that con-trol air and moisture infiltration, andutilization of best practices in thedesign and construction of weathertightbuildings, to reduce energy consump-tion and prolong building life.”

Incorporating many of these solutionsand practices, Tremco has completelyrestored its corporate headquarters todemonstrate their effectiveness andenhance its energy efficiency, indoor airquality and occupant comfort whilereducing operating costs. This includesenergy-efficient windows and engi-

neered transition assem-blies to provide a securetie-in from the windowassemblies to the wallassemblies as well aswind turbines and vege-tative roofs.

Another importantissue facing adhesivesand sealants manufac-turers is environmentalregulations. “Regulationsare ever changing foradhesives,” said Magee.“Regulations such asREACH present chal-lenges and add cost for all chemicals pro-ducers, and the impacts for adhesivemanufacturers are no different. In ourview, other regulatory changes presentchallenges for H.B. Fuller and the indus-try to innovate and develop solutionswhich address these changes. There aremany adhesive technology options whichcan address VOC related and otherchanges. It’s a matter of using these toolsto meet the needs of the particularindustry performance required.”

This shift to low-VOC technologieshas had a major impact and may offernew opportunities. “These alternativesare gaining acceptance in other parts ofthe country and are pushing higher

VOC products into decline that muchfaster,” said Soeder. “Green building ini-tiatives like LEED and the federal greenpurchasing mandates, which cross allgeographic areas, are creating evengreater demand. The real question nowis what pending regulations such asCalifornia’s Green Chemistry Rule andthe pending EPA Chemical Action Plansare going to do to the industry. Thesehave the potential to completely changethe base technologies used in the indus-try. That is a big wild card and we justdon’t have a total understanding of whatthe impact will be.”

Tremco has focused substantial efforton the development of a green concretetechnology platform. “With fast trackconstruction creating continuing de -mands for the reduction in constructioncycles and improved productivity, wehave developed waterproofing mem-branes, which can be applied to greenconcrete instead of having to wait weeksand our Vulkem 45SSL Expansion JointSealant, which allows next-day applica-tion to joints in concrete slab pours whileensuring adhesion and eliminating‘green cracking’ as the concrete cures,”said Soeder. “Development is continuingand we will have some exciting and inno-vative new products to announce in thenear future.”

H.B. Fuller has launched Flextra,which offers water-based, solvent-basedand solvent free options for flexible pack-aging. The company has also launchedClean Melt low application temperatureCase and Carton adhesive and an inno-vative new packaging adhesive for theagricultural market. CW

H.B. FULLER AND RPM MAKE KEY ACQUISITIONSAdhesives and sealants manufacturers H.B. Fuller and RPM have made anumber of acquisitions. Recently, H.B. Fuller has completed acquisitionsin three strategic areas. “Our acquisition of Egimelt in Egypt strategical-ly positioned us to grow in that region of the world with key customer part-ners,” said Magee. “We acquired Nordic Adhesives which added to our flex-ible packaging technology portfolio and gave us a foothold in this marketin Europe. Most recently, we acquired Revertex Finewaters in Malaysia,again positioning ourselves to grow in this part of the world.”

RPM’s Building Solutions Group has acquired Park Dis Ticaret A.S., aleading supplier of sealants, tapes and membranes to the construction mar-kets in Turkey. Based in Istanbul, Park has annual sales of approximately$10 million. Founded in 1994 by Adnan Akkin, Park distributes high-per-formance sealants, weatherseals, structural silicones, one-side and double-side adhesive tapes, and adhesives to customers in Turkey, Russia and theMiddle East. “This acquisition will provide Tremco illbruck and the RPMBuilding Solutions Group (BSG), a strong base from which to grow ourinternational presence,” said Frank C. Sullivan, RPM chairman and CEO.“As part of the RPM BSG, Park will also be able to expand its product offer-ings into new categories, such as firestopping. We look forward to havingAdnan Akin and his management team join RPM.”

Source: KN&G



As part of its expansion plans in the Middle East region, Japan’s leading coatings manufacturer recently inaugurated a new plant in Iran.

BY TIM WRIGHTEDITOR

Kansai Paint, Japan's leadingpaint manufacturer, withoperations in more than 40

countries spanning the globe fromAsia to Europe and North America,recently expanded its operations inthe Middle East, Central Asian andNorth African regions as well asIndia and China.

Formed in 1918, Kansai Paint hassince grown to become the 7thlargest paint manufacturer in theworld and with the establishment ofKansai Paint Middle East (KPME) inDubai, UAE, as its window companyfor the Middle East, Central Asianand North African regions includingIran and Pakistan, Kansai is poisedto serve these markets with its cut-ting edge technology.

KPME through its wholly ownedsubsidiaries has been manufacturingand selling a complete range of prod-ucts in Pakistan since 2009 while itsIran plant was inaugurated on July11, 2010 by Mr. Shoju Kobayashi,chairman of Kansai Paint.

According to Mr. Kobayashi,Kansai Paint is a technology drivencompany as opposed to being branddriven. As such it operates one of thelargest research and developmentcenters for paint and coating solu-tions in the world. The firm isfocused on developing leading tech-nology in coatings, spending morethan $50 million annually on

research and development alone. With more than $2.7 billion annual

sales and an asset base of approxi-mately $2.6 billion, Kansai Paint oper-ates three state-of-the-art automotivepaint plants from its headquarters inOsaka, Japan and is the leading sup-plier of automotive coatings to Toyota,Suzuki, Nissan, Honda, Peugeot andRenault worldwide.

Coatings World had the chance todiscuss Kansai’s recent investmentsin the Middle East region, as well asthe firm’s broader strategy, with thechairman, Mr. Kobayashi.

What coatings markets will the new plant inIran serve and what is the strategy behindthis capital investment?

The manufacturing plant in Iran willserve the automotive and industrialcoatings markets within Iran andsome countries in Central Asia. As faras the reasons for this investment areconcerned, Kansai has been supply-ing paint to automotive customers inIran—alongside Dupont, PPG, BASF,Henkel and other global players—since 2005. Kansai’s supply to theregion operated under an importmodel. However, this model continuedto become more and more impracticaldue to increases in demand and over-all volumes. Therefore Kansai estab-lished a production base to serve theIran market more efficiently.

What is the initial production capacity?


Catching up with Kansai

Kansai Paint Expands in Middle East

Kansai’s new Iran plant was inaugurated in July 2010.




The current capacity on a single shiftbasis is 18,000 tons.

According to Kansai’s estimates, what isthe current size of the Middel East coatingsmarket?

Though estimates vary, based on publiclyavailable information, the size of themarket is currently in excess of $3 billion.

What is Kansai’s market share in the regionand what are your growth projections for thefuture?

Kansai is a new entrant, havingestablished its window company,Kansai Paint Middle East, in early2008. Therefore our share is quitemodest at this stage. However, giventhe strength of the Kansai productportfolio, the company expects toachieve a double-digit share of themarket within the next ten years.

What are Kansai’s goals for the new plantand in the Middle East region as a whole?

Kansai has set-up two new plants sincethe establishment of Kansai PaintMiddle East and intends to constructan additional seven plants over thecourse of the next few years. The num-ber plants, their size and scope will ofcourse depend on the emerging oppor-tunities and Kansai’s ability to pene-trate each market and build scale.

How would you characterize the Middle Eastpaint and coatings industry and how does itdiffer from other regions?

The Middle East, Africa and CentralAsia region is in a sense an emergingmarket as opposed to the mature mar-kets of Japan, Asean, Europe andNorth America. Moving a step ahead ofthe vertical integration of the oil andgas industries and the petrochemicalsector, which has direct synergies withthe natural resource availability in theregion, many economies are buildinginfrastructure for new industries suchas light manufacturing, tourism, finan-cial services and sophisticated globaltrading hubs. The economic boom, andsubsequent changes happening in the

market have led to the growth of vari-ous infrastructure and industrial seg-ments, which in turn has drivengrowth of the paint and coatings sectorin these countries.

How would you characterize the state ofthe coatings industry as a whole?The global coatings industry has beenconsolidating through mergers andacquisitions over the last five years.Moreover, there is an increasedrequirement for developing not onlyenvironmentally friendly products butcoatings for new emerging applications,leading to the need for fairly significantinvestments in research and develop-ment. Secondly, volume has becomeimportant in securing raw materials atglobally competitive prices. Thus, scaleis becoming essential for long term sus-tainability. Until 2006, no global com-pany enjoyed a market share exceedingseven percent; with the acquisition ofICI by AkzoNobel and of Sigma by PPGthe measure has changed.

Is Kansai’s business rebounding after therecession?

Kansai was able to come out of the eco-nomic crisis fairly quickly since its main-stay in term of segments was automo-tive, which was able to garner significant

government support. Moreover, in termsof geography, China and India wereKansai’s main markets outside Japanand these did not suffer for too long;these markets are booming across allsegments.

What can we expect moving through the next

few quarters from Kansai Paint? Describe the

firm’s strategy for navigating these turbulent

times?

Kansai is maintaining its growth ori-ented mind-set in terms of its strate-gy and plan while being particularlycautious with respect to costs.

Where can we expect to see future investment?

The next few investments are expected tobe in China, India, The Middle East andAfrica. Kansai has already announced anapproximately $100 million investmentin India. CW

An interior view of Kansai Paints’ new plant in Iran, which will manufacture coatings forthe automotive and industrial coatings markets within Iran and central Asia.

Shoju KobayashiChairman

Kansai Paint



De Dietrich Thermique uses Henkel’s modern nanotechnolocy for pre-treatment.

BY TIM WRIGHTEDITOR

Nanotechnology offers metalworking business-es great potential for more efficient and envi-ronmently friendlier pre-treatment processes.

New nanoceramic conversion treatments likeHenkel’s Bonderite NT score highly over traditionalprocesses through leaner process management, lowerenergy costs and considerably reduced maintenanceeffort.

The current global ecological situation calls for theresponsible and intelligent use of the available resources.The demand for and use of environmentally benign man-

ufacturing technologies have therefore rocketed in thelast few years. One example is De Dietrich Thermiquebased in Mertzwiller in Alsace, France. As one of theleading manufacturers of heating systems in Europe, thecompany produces over 200,000 heating boilers and hotwater storage units at the site per year—about 80 per-cent of these are coated. In 2009, the company switchedfrom the conventional iron phosphating metal pre-treat-ment method to nanoceramic conversion protection withBonderite NT.

“After the old production facility was totally destroyedin a fire, one of Europe’s most advanced coating lines hasnow been built here. True to our company philosophy, atop design priority was the use of environmentallybenign process technologies, without compromising onquality,” said Pascal Kern, technical manager at DeDietrich. The company’s high quality aspirations areobvious from a glance at its list of references. Be it atHungary’s National Museum in Budapest, the luxuryErmitage hotel in Geneva or the IMKB stock exchange inIstanbul, heating systems from De Dietrich are in opera-tion all over the world. Its famous post horn logo datingback to 1778 is considered the oldest in the industry.

In its quest for an alternative, environmentally soundpre-treatment process, the company finally opted forHenkel and its Bonderite NT surface treatment toreplace traditional iron phosphating before the applica-tion of the paint finish. On the metal surface, the novelprocess generates a nanoceramic conversion layer thatgives long-term protection from corrosion creep andimproves paint adhesion. What makes it special is thatits formulation contains no toxic heavy metals such aschromium and nickel, and no eutrophication-inducingphosphates or organic compounds. As neither toxic heavymetals nor phosphates have to be disposed of, the processhas a high sustainability profile from the ecological pointof view. However, it also brings major benefits to the pre-treatment process in terms of quality and economy.

Meanwhile, Bonderite NT has been in successful use atDe Dietrich for a year and has demonstrated its suitabil-ity for the task at the site. Supplied as finished parts, upto 3,000 iron housings have to be prepared for powdercoating every day. Mr. Kern estimates that costs would be


Environmentally Efficient Down the Line

For corrosion protection, De Dietrich utilizes nanotechnology forcoating its heating systems. Henkel’s Bonderite NT is appliedhere by spraying.




two to three times higher if the entire coating processwere outsourced to an external service provider.Moreover, having the process in-house allows the compa-ny to respond flexibly when it comes to choosing colors.Mr. Kern is responsible at De Dietrich Thermique for theentire painting process and hence also for the use of thenew Bonderite NT pre-treatment technology, which isapplied by spraying.

IMPORTANT CONTRIBUTION TO RESOURCE-EFFICIENT MANUFACTURINGThe continuous spraying line for pre-treatment comprises atotal of four process steps. The first two steps are alkalinedegreasing followed by a three-stage rinse. Then theBonderite NT conversion coating is applied and the surfacesare rinsed with deionized water in the final step. The advan-tages of the new process have impressed Mr. Kern.

“The new process from Henkel has worked perfectlyfrom the start and the results have exceeded our expec-tations,” he said.

The elimination of the previously necessary passivationstage not only makes the entire process shorter but bringsother benefits as well. A big advantage is also that thereis no need to heat the system to 55°C, as required in theold phosphating zone, since the new conversion processoperates at room temperature. Mr. Kern estimates theenergy savings to be around 30 percent compared to thepreviously used iron phosphating. Last but not least, theshorter contact time of 45 seconds creates basic potentialfor accelerating throughput on the pre-treatment line stillfurther. However, this advantage is not currently exploit-ed at De Dietrich Thermique because of the slower down-stream powder coating process.

Better results have also been achieved in terms ofwater consumption, cleanliness and disposal. Whatmakes a big difference is that phosphates and heavy met-als were deliberately rejected in the product’s develop-

ment. This means that the process no longer generatessludge, and the time and expense required for mainte-nance and disposal have thus been dramatically reduced.“We no longer have to remove the sludge from the tankevery day, the pipes and spray nozzles remain uncongest-ed, and we need fewer replacement parts,” Mr. Kern said.

Cost savings of some €250,000 are achieved in this way.The site’s additional own purification system for treatingthe process water is now no longer needed.

“To ensure a high level of corrosion protection, we usedto have to replace the conversion bath three times peryear. Today, the water remains in the new, resource-effi-cient process,” Mr. Kern said. The Bonderite NT bath iscontrolled and topped up simply and quickly on the basisof the pH.

BETTER CORROSION PROTECTION COMBINED WITH OPTIMAL PAINT ADHESIONBefore it was introduced in this pre-treatment line, theBonderite NT process was extensively tested in theHenkel labs and had successfully completed trials onanother coating line. Comparative measurements werecarried out over a period of months until the finalapproval was granted.

Although the inorganic nanoceramic layer is just 20 to30 nanometers thick and hence much thinner than aniron phosphate coating, the extensive preliminary testsshowed significantly better results for corrosion protec-tion and paint adhesion than those achieved with theconventional process. In the ISO 9227 salt spray test onpainted steel panels, for example, De DietrichThermique’s specification of 300 hours with less than 1mm corrosion creep from the scribe were not onlyachieved but also exceeded with a pass performance at600 hours.

“In the past we used to have great difficulty passingour specification with iron phosphating,” said Mr. Kern.

The typical golden shimmer of the Bonderite NT coating facili-tates visual inspection of parts. Pascal Kern of De Dietrich andBernard Claveau of Henkel worked hand in hand to put the newpre-treatment process in place.

Water consumption has been dramatically reduced as a result ofthe new pre-treatment process.




The nanoceramic coating is also superior as far as paintadhesion is concerned. Bonderite NT creates a continu-ous, high-density inorganic layer of nanoceramics, accord-ing to Bernard Claveau, sales representative at Henkel,explaining the principle of this modern technology. Thecoating increases the surface area of the metal, offering agreater surface for paint adhesion than what can beachieved with iron phosphating. The golden shimmer of

the part surfaces pretreated with Bonderite NT also facil-itates visual inspection of the process. More than steel,Bonderite NT can also treat aluminium and zinc.

“The implementation of Bonderite NT has enabled us toachieve significant improvements in metal pre-treatment overthe previously used iron phosphating method,” said Mr. Kern.“The nanoceramic coating delivers outstanding quality andpoints the way forward ecologically and economically.” CW

After the final powder coating, the parts are optimally protected against corrosion.




Industry News


Taminco has significantly increased itsNorth American specialty amine deriv-atives capacity in order to addressgrowing market demand for a varietyof amine-derived products that areused in water treatment, gas treat-ment, pharmaceuticals, coatings andother applications. Three state-of-the-art production units—for the produc-tion of alkylalkanolamines (AAA) anddiethylhydroxylamine(DEHA)—are upand running as part of a major expan-sion to its St. Gabriel, Louisiana site,making it one of the largest specializedamine derivative plants in the world.The newly built multi-million dollarunits became fully operational inAugust and marked the consolidationof Taminco’s U.S. operations into twofacilities—St. Gabriel and Pace,Florida. Ingham said the integrationhas led to a significant reduction inlogistics as well as overall streamlinedoperations.

LUBRIZOL CONTINUES EXPANSION INTO CHINAThe Lubrizol Corporation brokeground on its new additive plant inChina, the centerpiece of its previous-ly announced 10-year investmentplan to upgrade operations andincrease its global capacity in lubri-cant additives. The manufacturingsite in South China, within theZhuhai Gaolan Port Economic Zone,will be developed and phased in tomeet market demand. By phasing inselect capacity additions in China,Lubrizol aims to respond to lubricantgrowth in Asia and better match itsmanufacturing footprint with globaldemand patterns. The site is ideallylocated for exporting productsthroughout the region. The plant isscheduled to commence operations inthe first half of 2013. Production atthe plant will focus on select additive

components, eventually incorporatingdriveline, industrial and fuel compo-nents, manufacturing and blending. Itis estimated that the Zhuhai facilitywill require an investment in excessof $200 million over the next threeyears. The new plant will be comple-mentary to Lubrizol's existing jointventure, Lanzhou Lubrizol LanlianAdditive Co., Ltd.

MOMENTIVE AND HEXIONCOMPLETE MERGER Momentive Performance MaterialsHoldings Inc., the parent company ofMomentive Performance MaterialsInc., and Hexion LLC, the parent com-pany of Hexion Specialty Chemicals,Inc., completed the previouslyannounced combination of Hexion andMomentive. The combined forces nowhave 117 production facilities, morethan 10,000 associates, pro formaannualized sales of approximately $7.5billion and proforma adjusted EBITDAof $1.24 billion. The new Momentive isone of the world's largest specialtychemicals and materials enterpriseswith approximately 28 percent of itssales in fast-growing regions includingthe BRIC countries (Brazil, Russia,India and China), 33 percent in Europeand 39 percent in North America. Thecombined companies will operateunder the Momentive name and areintroducing a new logo designed to cre-ate a bold new look for the enterprise.The new Momentive is headquarteredin Columbus, Ohio. Its silicones andquartz business is headquartered inAlbany, New York. The new Momentiveis organized into three global businessdivisions: Silicones and Quartz, led bypresident Steven Delarge; Epoxy,Phenolic and Coating Resins, led bypresident Joseph Bevilaqua; andForest Products, led by president DalePlante. Momentive Performance

Materials was formed in 2006 throughthe acquisition of GE AdvancedMaterials. Hexion Specialty Chemicalswas formed in 2005 through the com-bination of Borden Chemical, Inc.,Resolution Per formance Products, Inc.,Res olution Specialty Materials, Inc.,and Bakelite AG

PERSTORP DOUBLES PRODUCTIONCAPACITY AT ITS UK-SITE Specialty chemicals companyPerstorp, supplier of caprolactonesand its derivatives, has announced theinvestment to double the productioncapacity of its Warrington, UK site ison track to reach mechanical comple-tion by the end of the year and begincommissioning in early 2011. The fullcapacity expansion is expected be onstream in the summer of 2011.According to the company, the marketfor caprolactone-based technology isgrowing rapidly by more than five per-cent per year. Caprolactones are usedin coatings, adhesives, sealants andelastomers applications.

SUDARSHAN EXPANDS HPP PIGMENT CAPACITYSudarshan Chemical IndustriesLtd., Pune, India, is set to investapproximately $15 million to expandcapacity at its high performance pig-ments production facilities. Theproducts marketed globally underthe Sudaperm trademark meet thedurability requirements for exteriorcoatings, plastics and specialtyprinting inks where color retentionand chemical fastness are requiredin-use. Sudarshan offers a wide port-folio of high performance pigmentsincluding Benzimidazolone (PY154,PO64), Isoindolinone (PY110),Isoindoline (PY139), DPP (PO73,PR264), Anthraquinone (PR177) andQuinacridones (PV19, PR122). CW

Taminco expands in North America

p27:columns 10/26/10 2:46 PM Page 27



Supplier’s Corner

Troy Corp. has introduced TroysolZLAC, a substrate wetting and flowadditive that contributes zero VOCs toaqueous systems. The product is thelatest addition to Troy’s Z-line of“green” performance additives engi-neered to help paint and coatings man-ufacturers achieve regulatory compli-ance and still maintain optimum per-formance. Troysol ZLAX provides thesame benefits and attributes associat-ed with Troysol LAC, but without theVOCs, the company reports. Silicone-free, APE-free Troysol ZLAC is the lat-est in a class of multifunctional addi-tives developed by Troy. Troysol ZLACpromotes wetting of low energy sub-strates and provides higher gloss,improved flow and leveling, and excel-lent color acceptance.

ULTRABLEND DISPENSER MELDSSMALL SIZE, SPEED, PRECISION Colorant dispenser and mixer manu-facturer Ultrablend has introducedthe UltraBlend XE automatic dis-penser. Ideal for smaller stores, theXE can be used as a backup unit orfor running specialty dispensing jobsin bigger stores that already havelarge capacity dispensers. At 32 inch-es x 32 inches, the UltraBlend XEmeasures a smaller footprint thanone manual dispenser. It is capable ofsimultaneously dispensing up to 16colorants and is accurate up to 1/768fluid ounce (+/- 2%). Programmableautomatic agitation prevents col-orant settling or separation and itaccommodates any size containerfrom ½ pint up to five gallons. TheXE has a canister capacity of up to 16three-quart canisters, is zero-VOCand low-VOC compatible and offers ahumidifying nozzle with automaticthe Auto-Cap and SmartChamberhumidification system to prevent

nozzle drying and the need for spe-cial cleaning tools. All of Ultrablend’sequipment is also web-enabled,which allows the company to remote-ly diagnose and in most cases repairany problems that arise, as well asupload color formulation databasesas they are regularly updated.

NEW DOW CORNING 255 FLAKE RESIN Dow Corning Corporation has intro-duced a new silicone solid flake resinto its full line of flake resins that is tai-lored to meet needs for higher-temper-ature performance, VOC reduction andFDA compliance in powder coatingsand cookware/bakeware coatings. DowCorning 255 Flake Resin is a 100 per-cent silicone, hydroxyl-functional solidflake resin designed for use as a binderfor powder coatings to increase heatstability and weatherability. The highglass transition value offers greaterassurance of storage stability and pow-der flowability, and the high residualsilicon dioxide content contributes tohigher-temperature performance. DowCorning 255 Flake Resin also can beused as a blending resin with solvent-based silicone resins to reduce VOCcontent or with solvent-based organicresins to improve heat stability andweatherability.

SHAMROCK SHOWCASES NEW ADDITIVES TECHNOLOGYShamrock Technologies’ latest prod-uct offerings include MicroFLON,NanoFLON and Fluoro-T fluoropoly-mer additives. Part of Shamrock’spremium line of PTFE products, theyare specifically designed for applica-tions where anti-wear and frictionmodification are essential, accordingto the company. The MicroFLONprime PTFE grade offers customers a

broader range of applications includ-ing food contact, and the tightprocess and particle size controldeliver superior dispersion and dis-tribution benefits. NanoFLON primePTFE grade offers particle sizes assmall as 200 nanometers, which pro-vides a break-through in slip, abra-sion-resistance and release, accord-ing to the company. The Fluoro-Tproduct line offers outstanding coef-ficient of friction and wear resistancein both nylon and acetal (POM)applications.

COGNIS LAUNCHES FOAMSTAR A 46 POLYMER-BASED DEFOAMER Cognis has launched FoamStar A 46,a Star polymer-based organo-modi-fied silicone defoamer, which canimprove the film appearance proper-ties of paint. According to the firm, itis an excellent defoamer for zero to50 g/l VOC, medium to low PVC pre-mium paints, and enables manufac-turers to meet the need for low emis-sion paint. The new high-perform-ance defoamer works agains micro-foam and can be used in both highlytinted and high-gloss paints. Its highpersistency and good dispersibilityhelp to improve the film properties ofVOC-free paints. In addition,FoamStar A 46 reduces the amountof defoamer needed by up to 50%,while also delivering very fast bubblebreak times.

UNION PROCESS’ NEW LAB MODEL ATTRITOR FOR SMALL MEDIAUnion Process has built an 05-SDMhybrid mill capable of small mediamilling. The model 05-SDM combinesthe features of a standard wet grind-ing, laboratory Attritor batch millwith the added benefits of being ableto handle small media milling. CW

Troy offers new multifunctional additive

p28:p.50 SC-dec 10/26/10 2:47 PM Page 28


People on the Move


AkzoNobel broadens its leadership team AkzoNobel has broadened its leader-ship team. A nine-person executivecommittee has been established com-prised of the current board of manage-ment members including Hans Wijers,CEO; Keith Nichols, CFO; Leif Darner,performance coatings; Tex Gunning,decorative paints and Rob Frohn, spe-cialty chemicals and four new leaders.Joining AkzoNobel to form part of thenew executive committee is MarjanOudeman. Once named one of the WallStreet Journal’s “Women to Watch inEurope,” Oudeman previously workedfor Tata Steel Limited, where she wasdivisional director for strip products.She will be responsible for humanresources and organizational develop-ment. Also joining the new leadershipteam will be Graeme Armstrong,responsible for research, developmentand innovation; Sven Dumoulin, gen-eral counsel and Werner Fuhrmann,supply chain/sourcing.

AkzoNobel also made a number ofbusiness unit changes. Richard Stuckes,currently managing director ofDecorative Paints UK, Ireland andSouth Africa, will be appointed manag-ing director AkzoNobel DecorativePaints Europe. He will run the entireAkzoNobel Decorative Paints businessin Europe. Frank Sherman, currentlymanaging director of Surface Chemistry,will focus on his role as country directorfor AkzoNobel in North America, basedin Chicago. Sherman has been instru-mental in setting up the NorthAmerican leadership team and will con-tinue full-time in that role. On April 1,2011, after leading Surface Chemistrythrough a restructuring for more thanseven years, he will step down from themanaging director role. Bob Margevich,currently managing director ofFunctional Chemicals based inAmersfoort, the Netherlands, will beappointed managing director of Surface

Chemistry, based in Chicago. After threeyears in Functional Chemicals,Margevich will return to the U.S. to leadSurface Chemistry effective April 1. JanSvärd will be appointed managing direc-tor of Functional Chemicals, effectiveMarch 1, based in Amersfoort, theNetherlands. Svärd is currently manag-ing the Pulp and Paper Chemicals busi-ness. Ruud Joosten, currently managingdirector of Decorative Paints Northernand Eastern Europe, will be appointedmanaging director of Pulp and PaperChemicals effective February 1, based inGothenburg. Knut Schwalenberg will beappointed managing director ofIndustrial Chemicals, effective Jan. 1,based in Amersfoort, the Netherlands.He will succeed Werner Fuhrmann.Peter Tomlinson, currently directorEMEA at Marine and ProtectiveCoatings, will become regional directorAkzoNobel Middle East, effective Oct. 1,initially in parallel to his current role.

DUPONT’S MAKES KEYLEADERSHIP CHANGES DuPont recentlynamed TerryCaloghiris president– strategic initia-tives and JohnMcCool president –Performance Coat -ings. Caloghiris cur-rently is presidentof PerformanceCoatings. During his31-year career withDuPont, he has helda range of seniorleadership rolesaround the world inbusiness manage-ment, sales, market-ing, technical andoperations. McCoolcurrently serves as

vice president of Per formance Coatingsfor the company’s Europe-Middle East-Africa (EMEA) region. He has served inseveral leadership positions since joiningDuPont in 1976.

BASF NAMES TWO TO BOARD OF EXECUTIVE DIRECTORSThe Supervisory Board of BASF hasnamed Margret Suckale and MichaelHeinz to the Board of ExecutiveDirectors of BASF. Suckale willbecome industrial relations directorand head of Ressort II, and Heinz willtake over as head of Ressort IV.Effective at the same time, Hans-Ulrich Engel will become chief finan-cial officer and will be responsible forRessort III. He will be located in theU.S. Harald Schwager will succeedEngel as head of Ressort V. As previ-ously announced, Kurt Bock will suc-ceed Jürgen Hambrecht as chairmanof the Board of Executive Directors.Hambrecht and John Feldmann, mem-ber of the Board, are retiring at theend of the Annual Meeting in 2011.

NATIONAL SAFETY COUNCILELECTS VERGANO TO BOARDDuPont executive vice president MarkVergnano recently was elected to theposition of vice chairman of the Boardof Directors (BOD) for the NationalSafety Council (NSC). DuPont hasbeen a member of the NSC since 1914.Vergano has been a member of theBOD since 2006.

HALL TECHNOLOGIES HIRESTECHNICAL SALES REPRESENTATIVE Richard Keeler has joined HallTechnologies Inc. as a technical salesrepresentative. Keeler is based in thecompany’s Houston sales office. In hisnew position he is responsible for salesand service to customers in southernTexas and Louisiana. CW

Terry Caloghiris

John McCool

p29:columns 10/26/10 3:31 PM Page 29


Meetings

Nov. 9-11: Eurocoat 2010, Genoa,Italy. More info: ETAI, www.eurocoat-expo.com.

Nov. 9-11: Fatipec Congress, Genoa, Italy.More info: DMG World Media, TheCoatings Group, www.coatingsgroup.com.

Nov. 10-12: Spray FinishingTechnology Workshop, Toledo,OH/USA. More info: DeVilbiss, Binksand Owens Community College ,www.owens.edu/workforce_cs/spray2010.pdf.

Nov. 15-18: Paint Technology , Hampton,United Kingdom. More info: PRA, www.pra-world.com/nandl/training/courses.

Nov. 16: Winter 2010 CorrosionSymposium, Corrosion Issues in Utilities,Hoboken, NJ/USA. More info: MetropolitanNew York Section of NACE International ,[email protected]

Nov. 16-19: Greenbuild 2010, Chicago,IL/USA. More info: U.S. Green BuildingCouncil, www.greenbuildexpo.com.

Nov. 23-25: Advances in CoatingsTechnology - ACT ‘10, Katowice, Poland.More info: Anna Pajak, Institute forEngineering of Polymer Materials andDyes Paint and Plastics Department,www.impib.pl.

Nov 24: Paint and Coatings Basics,Hampton, United Kingdom. More info: PRA,www.pra-world.com/nandl/training/courses.

Nov. 24-25: The 3rd InternationalGreen Coatings Industry DevelopmentForum (under the 6th InternationalChemical Manufacturers Summit),Shanghai, China. More info: Sino-EUManufacturers Association (SECMA),www.secma.org.cn/en.

Nov. 25-28: Paint & Coat Ukraine 2010,Kiev, Ukraine. More info: IGE Expo Ltd.,www.igeexpo.com.

Dec. 6-8: Radiation Curing Technology,Hampton, United Kingdom. More info:PRA, www.praworld.com.

2011

Jan. 17-19: The Coatings Summit,Washington, DC/USA. More info:Vincentz Network, www.european-coatings.com/thecoatingssummit.

Jan. 28-30: The India InternationalCoatings Show 2011, New Delhi, India.More info: www.coatingsindia.com.

Jan. 31 - Feb. 3: SSPC 2011 Greencoat,Las Vegas, NV/USA. More info: SSPC:The Society for Protective Coatings,www.sspc.org/sspc2011.

Feb. 14: TiO2 2011, Scottsdale,AZ/USA. More info: InterterchPira,www.tio2conference.com.

Feb. 23-25: Smart Coatings 2011,Orlando, FL/USA. More info: Dr. J.Baghdachi, [email protected];www.smartcoatings.org.

Feb. 28 - Mar.4: Waterborne Symposium,New Orleans, LA/USA. More info: TheSchool of Polymers and High PerformanceMaterials, www.psrc.usm.edu/waterborne.

Mar. 1-3: Middle East Coatings Show,Cairo, Egypt. More info: The CoatingsGroup, www.coatings-group.com.

Mar. 28-30: European Coatings Congress2011, Nuremberg, Germany. More info:Vincentz Network, www.european-coat-ings-show.com/en/congress.

Mar. 29-31: European Coatings Show2011, Nuremberg, Germany. More info:Vincentz Network, www.european-coatings-show.com/en. CW

Greenbuild is in Chicago Nov. 16-19


MAJOR MEETINGS

Nov. 16-19: Greenbuild 2010, Chicago, IL/USA; www.greenbuildexpo.com.

Jan. 17-19: The Coatings Summit, Washington, DC/USA;www.europeancoatings.com/thecoatingsummit.

Jan. 31 - Feb. 3: SSPC 2011 Greencoat, Las Vegas, NV/USA;www.sspc.org/sspc2011.

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Blades Equipment for Sale

CWM CLASSIFIED 1110.qxd:CWM Class March2004 10/26/10 3:56 PM Page 1





http://www.bladeshop.com


http://www.mixers.in

http://www.paintmachines.in

http://www.hockmeyer.com




http://www.youngscorp.com

Classified Advertising

Statement of Ownership, Management, and Circulation


WWW.COATINGS WORLD.COM

Pigments/ Additives

Coatings World

15,296 15,265

13,264 13,476

8 10

13,272 13,486

1,524 1,421

1,524 1,421

14,796

469

15,265

89.7%

14,907

389

15,296

90.5%

November 2010

September 2010

10/7/10Circulation Manager

Coatings World

Monthly

October 7, 2010

$75.00

201-825-2552

Joe DiMaulo70 Hilltop Rd., 3rd Floor, Ramsey, Bergen County, NJ 07446-1150

70 Hilltop Rd., 3rd Floor, Ramsey, NJ 07446-1150

C. Dale Pritchett, 70 Hilltop Rd., Ramsey, NJ 07446

Rodman Publishing Corp. 70 Hilltop Rd., Ramsey, NJ 07446-1150

Rodman J. Zilenziger, Jr 70 Hilltop Rd., Ramsey, NJ 07446-1150

0 0 1 8 0 2 6

Tim Wright, 70 Hilltop Rd., Ramsey, NJ 07446

12

0

x

James R. Zilenziger

Katherine M. ZilenzigerClaire R. Zilenziger

70 Hilltop Rd., Ramsey, NJ 07446-1150

70 Hilltop Rd., Ramsey, NJ 07446-1150

70 Hilltop Rd., Ramsey, NJ 07446-1150Anna G. Zilenziger 70 Hilltop Rd., Ramsey, NJ 07446-1150

CWM CLASSIFIED 1110.qxd:CWM Class March2004 10/26/10 4:14 PM Page 2




http://www.qhchemical.com


http://www.chems-field.com

http://www.yipin.com

Advertising IndexCompany Name Page Phone Fax Website

Chemark Consulting . . . . . .15 . . . . . .910-692-2492 . . . . . .910-692-2523 . . . . .www.chemarkconsulting.net

Chesapeake Energy . . . . . . .Cov. 2 . . .405-935-2605 . . . . . . . . . . . . . . . . . . . . . . .www.chk.com/cemi

Conn & Company . . . . . . . . .19 . . . . . .814-723-7980 . . . . . .814-723-8502 . . . . .www.connblade.com

Evonik Industries . . . . . . . . .4 . . . . . . .732-981-5343 . . . . . . . . . . . . . . . . . . . . . . .www.evonik.com/chroma-chem

Heubach Ltd. . . . . . . . . . . . .3 . . . . . . .800-HEUBACH . . . .215-736-2249 . . . . .www.heubachcolor.com

Rio Tinto Minerals . . . . . . . .7 . . . . . . .303-713-5000 . . . . . . . . . . . . . . . . . . . . . . .www.riotintominerals.com

Shamrock Technologies Inc. . . .Cov. 4 . . .973-242-2999 . . . . . .973-242-2536 . . . . .www.shamrocktechnologies.com


Coming next month in Coatings World

Also: Biocides & Fungicides UpdatePigments Directory

Construction Chemicals

Powder Coatings

Ad Index CWM1110.qxd:CW February’04 Index 10/28/10 3:43 PM Page 1

http://www.chemarkconsulting.net

http://www.chk.com/cemi


http://www.evonik.com/chroma-chem

http://www.heubachcolor.com

http://www.riotintominerals.com

http://www.shamrocktechnologies.com



Final Coat

PPG-finished KMT 359 named GrandChampion at Big Rig Build-off

KMT 359 was recently named Grand Champion in the2010 Big Rig Build-off, part of the Paul K. Young TruckBeauty Championship at the annual Mid-America

Trucking Show (MATS) in Louisville, KY. The truck, a highlycustomized 1984 Peterbilt 359 owned by Kevin McIntyre ofPort Charlotte, FL, was entered in the contest by OutlawCustoms of Henderson, CO. It was the second year in a rowOutlaw Customs has won a major award at the event. Lastyear, their entry took People’s Choice honors.

“We had the truck for a year and worked on it non-stop forthe last six months,” said Alex Gobel, founder and co-ownerof Outlaw Customs. “We wanted to create a sure winner. Wedid a tremendous amount of work on the truck body, interi-or and mechanicals, then came up with a paint scheme andturned it over to Motorsports Concepts down the road forthe finish. We chose PPG’s Delfleet Evolution for the kindof look we knew would draw attention to this rig.”

The team at Motorsports Concepts, led by owner JarodSwantkoski, body technician Barry Krans and painter JeffCarmin followed Gobel’s design using Delfleet F3975 andF3993 primers, FBC 3CT 5851 White Diamond and 908346Sunset Orange basecoats and F3906 clearcoat to give thetruck its lustrous award-winning finish.

“The work these builders do is just phenomenal,” saidJJ Wirth, PPG brand manager, commercial segments.“We’re always amazed at the designs they create, and weare absolutely excited PPG coatings are part of it.”

Prior to painting KMT 359, the Outlaw team – Alex andbrother Andy Gobel, Nic Gillan, Ken and Keith Kroshell –chopped the truck 5” and extended the frame to 300”. Theyshaved and suicided the doors, fabricated an air-ride suspen-sion, gutted and recreated the interior in burnt orange leatherwith champagne ostrich upholstery and copper and chromeaccents and accessories. CW

PPG’s Delfleet Evolution line was used for the KMT 359’s winning look. Delfleet F3975 and F3993primers, FBC 3CT 5851 White Diamond and 908346 Sunset Orange basecoats and F3906 clearcoatwere all applied in the process.

p34:columns 10/26/10 3:32 PM Page 34



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Melting point ASTM D4591 C / F 323/614 321/610 320/608 320/608 321/610 321/610 325/617 328/622 328/622 327/621 328/622 327/621

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http://www.shamrocktechnologies.com

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Coatings Word November 2010