Coatings Word December 2015

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COATINGSWORLD (ISSN 152-711-29) is published monthly by Rodman Media Corp., 70 Hilltop Road, Ramsey, NJ 07446 USA. Phone: (201) 825-2552; Fax (201) 825-0553.Periodical postage paid at Ramsey, NJ 07446 USA and additional mailing offices. Publications Mail Agreement No: 40028970. Return Undeliverable Canadian Addresses toCirculation Dept. PO Box 1051, Fort Erie, On L2A 6C7, [email protected]: Send address changes to: Coatings World, 70 Hilltop Rd. Ramsey,NJ 07446. Free subscriptions to Coatings World are available to qualified individuals. Others are as follows: U.S. one year $75; two years $120. Outside U.S. and overseas:

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4 | Coatings World www.coatingsworld.com December 2015

Table of Contents December 2015 Vol. 20, No. 12

ADVERTISING SECTIONSClassified Ads.......................................................48 Advertising Index ................................................. 49

COLUMNSInternational Coatings Scene ............................... 20

Europe European Coatings Sectors Embraces Concept of

Circular Economy

Latin America New Wacker Brasil Director Targets

Growth

China China Coil Coatings Industry Under Pricing

Pressure from Upstream Market

iPaint ....................................................................26

Who Let the State Legislatures Out?Business Corner ................................................... 28

It Starts at the TopBut Finishes at the Bottom

DEPARTMENTSEditorial .................................................................6

As We Go to Press ............................................... 10

Fresh Paint ........................................................... 12

Market Reports .................................................... 18

Industry News ...................................................... 43

Suppliers Corner ..................................................46

People in the News .............................................. 47

Meetings .............................................................. 48Final Coat ............................................................. 50

31 Powder Coatings Market

35 Biocides Update

37 Understanding the Function of Additives

40 Trade Association Directory

31
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Hearing OpportunityBefore It KnocksBecause we strive to always continue learning, we build meaningful

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Our expertise lies in collaborating with every customer to provide

trusted business solutions.

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Southwest RegionSales Manager
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EditorsPage

A Rodman Media Publication

70 Hilltop Road Ramsey, NJ 07446 USA

(201) 825-2552 Fax: (201) 825-0553

Web site:www.coatingsworld.com

EDITORKerry Pianoforte [email protected]

VICE PRESIDENT/EDITORIAL DIRECTORTom Branna [email protected]

ASSOCIATE EDITORCatherine Diamond [email protected]

TECHNICAL EDITORDarlene Brezinski

ART DEPARTMENTMichael Del Purgatorio

[email protected] Downing [email protected]

INTERNATIONAL CORRESPONDENTSSean Milmo (Europe)

Charles W. Thurston (Latin America/Americas)

CONTRIBUTING EDITORSPhil Phillips Steve McDaniel

EDITORIAL ADVISORY BOARDJim Berry (Berry Environmental)

Joseph Cristiano (consultant)

Thomas Frauman (consultant)

Joseph Prane (consultant)

Isadore Rubin (consultant)

Richard M. Tepper (PPG Industries)

Shelby F. Thames (University of So. Mississippi)

PRESIDENTRodman J. Zilenziger, Jr.

[email protected]

EXECUTIVE VICE PRESIDENT

Matthew J. [email protected]

GROUP PUBLISHER / ADVERTISING SALESDale Pritchett [email protected]

ADVERTISING SALES (U.S.)Kim Clement Rafferty [email protected]

Donna Campbell [email protected]

ADVERTISING SALES(Europe)

Ria Van den Bogaert, BVBA Vandenbo

Karmelietenstraat 24 C, Box 56, 1000, Brussels, Belgium

Tel.: +32 2 569 8905 Fax: +32 2 569 8906

Mobile: +32 497 05 0754 [email protected]

ADVERTISING SALES (Hong Kong, Taiwan & China)Ringier Trade Publishing Ltd

401-405 4/F New Victory House

93-103 Wing Lok Street, Sheung Wan, Hong Kong(852) 2369 8788 Fax: (852) 2869 5919

[email protected]

CLASSIFIED ADVERTISING SALESPatty Ivanov 631-642-2048; Fax 631-473-5694

[email protected]

PRODUCTION MANAGERPatricia Hilla [email protected]

AUDIENCE DEVELOPMENT MANAGERJoe DiMaulo [email protected]

CIRCULATION MANAGERRichard DeVoto [email protected]

ONLINE DIRECTORPaul Simansky [email protected]

C W circulation is audited by BPA Worldwide.

[email protected]

This months cover article is on The Powder Coatings Market (31).

According to a new study by Grand View Research, Inc., the

global powder coatings market is expected to reach $12.48 bil-

lion by 2020, Consumer goods are the largest application market for

powder coatings, with estimated consumption of 437.3 kilo tons in 2013.

Automotive and general Industries were the key application markets, with

combined powder coating sales expected to reach $5.11 billion by 2020.Powder coating demand in furniture was relatively small in 2013 but is ex-

pected to witness substantial growth of more than 7.6 percent from 2014

to 2020.

Further key findings from the study suggest:

The global market for powder coatings was 1,977.1 kilo tons in 2013

and is expected to reach 3,202.5 kilo tons by 2020, growing at a

CAGR of 7.2 percent from 2014 to 2020.

Asia Pacific was the largest regional market for powder coatings, with

estimated consumption of over 900 kilo tons in 2013. This can be

attributed to the presence of large manufacturing setup in the region,

especially in India and China, as well as rapidly growing domestic de-mand in various applications. This region is also expected to witness

fastest growth and grow at a CAGR of 8.5 percent from 2014 to 2020.

Europe and North America were the other key markets for powder

coatings. However, they are expected to lose regional market share

owing to the shift in manufacturing units from these regions to emerg-

ing economies in Asia and Latin America.

For more information go to www.grandviewresearch.com.

Consumer Goods isLargest Market for

Powder Coatings
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AsWeGoToPress

AkzoNobel Opens $10 MillionResearch Facility in the U.S.

AkzoNobel has opened a new

research, development and in-

novation (RD&I) center in

Strongsville, Ohio, in the United States.

The $10 million facility will support

several of the companys Performance

Coatings businesses, including coil, extru-

sion and packaging coatings.

Featuring full testing, scale-up and

analytical capabilities, it will house

more than 120 staff, including 65 highly

trained scientists and technicians. Commenting on the opening, AB

Ghosh, managing director of AkzoNobels

Metal Coatings business, said: By ex-

panding our facility in Strongsville, we

are providing a central, state-of-the-art

technical resource for our businesses in

North America, creating the critical mass

for effective RD&I to more efficiently

support our customers. The facility will

also enable us to focus on further improv-

ing the performance and sustainability of

our products.Added Performance Coatings RD&I

director, Klaas Kruithof: This is a sig-

nificant investment which underlines our

focus on technology and product innova-

tion, as well as our commitment to the

North American market. It will be an in-

tegral part of our global RD&I function

and will directly contribute to our overall

growth plans.

The Strongsville center is the latest

in a series of investments to strengthen

AkzoNobels research capabilities in theregion. The company recently announced

that it is investing approximately 3 mil-

lion ($3.4 million) to expand its RD&I

capabilities in Houston, Texas. The

Houston facility will support the compa-

nys Protective Coatings, Marine Coatings

and Specialty Coatings businesses.

PPG Aerospace DonatesCoatings for F-4 RestorationAn F-4 Phantom fighter jet on display at

the New England Air Museum was re-stored with coatings and technical talent

donated by PPG Industries aerospace

business to honor the jets U.S. Air Force

service during the Vietnam War.

PPG donated high-solids

DESOTHANE HS/CA 8211 military and

defense topcoat in camouflage, Desothane

HS/CA 8800 topcoat in gloss white and

DESOPRIME HS/CA 7700 primer. Kevin

Lee, PPG senior account manager, aero-

space, provided the technical talent and a

personal connection to the aircraft manu-

facturer, McDonnell Douglas.NEAM volunteer and restoration

technician Jim McGuire contacted Lee,

with whom he had worked in the past,

to ask for PPG help in repainting the F-4,

which is on loan to the museum from

the U.S. Air Force. McGuire wanted

it restored with its paint scheme from

December 1972, when the aircraft was

flown in a mission that downed an enemy

MiG fighter jet. He knew what it looked

like from a photo provided by the mis-

sions pilot and copilot.

The assistance by Lee proved to be

serendipitous. My first experience in the

aerospace industry came back in 1978 at

McDonnell Douglas, in Tulsa, Oklahoma,

where we completely refurbished the F-4aircraft, including repainting.

Lee selected PPG coatings that would

provide a durable system with good ul-

traviolet (UV) protection that should re-

tain its gloss and color for years. CW

Index to Companies

This index gives the starting page for a department or feature with a sig-

nificant reference to a manufacturer of paint, coatings, adhesives and sealants

Subsidiaries are indexed under their own names.

AkzoNobel ................................................................................................ 10,31

Axalta Coating Systems ............................................................................. 12,29

Burtin Polymer Labs and Coating and Foam Solutions ................................... 12

H.B. Fuller ......................................................................................................12

Hempel ........................................................................................................... 12

Henkel ............................................................................................................ 12

National Paint Industries .................................................................................12

Polychem Powder Coatings .............................................................................29

PPG ................................................................................................10,12,31,50

Rust-Oleum .....................................................................................................29

Sherwin-Williams ...................................................................................... 12,29

Valspar ...................................................................................................... 12,29
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Fresh

Paint

Sherwin-Williams has introduced its

latest innovation, ColorSnap, the

companys most comprehensive,

integrated color selection system ever of-

fered. Designed to help consumers and

professionals make confident and effi-

cient paint color selections, ColorSnap

includes a first-of-its-kind, in-store dis-

play that makes color selection fast and

easy, in addition to enhanced online and

offline tools, and new colors, the com-

pany reports.ColorSnap will be available in all

4,000 Sherwin-Williams stores across

the U.S. and Canada by the end of

January 2016.

Customers can explore color in an

entirely new way with the interactive,

in-store ColorSnap Studio display, which

groups color by family, such as red, yel-

low or blue, then displays color by satu-

ration level from bright to neutral with a

new category just for whites. Each color

family is set on one of 24 rotating panels.By turning a panel, customers can see a

curated selection of nearly 50 paint chips

of specific colors within that color fam-

ily making the selection process simple

and fun.

The display, which will be the center-

piece of every Sherwin-Williams store,

also features new 2-by-3-inch take-home

color chips, rather than strips, so custom-

ers can get a bigger, better idea of how

colors will look in their space.

Sherwin-Williams conducted exten-sive testing to ensure the new ColorSnap

system would improve the overall cus-

tomer experience. During in-store testing,

on average, customers found their paint

color of choice in 60 percent less time

than with the previous display.

Sherwin-Williams collaborated with

IDEO, an award-winning global design

and innovation consultancy, on the in-

store display, which uses a human-cen-

tered, design approach to help simplify

the color-selection experience for bothDIYers and professionals.

We were honored to work with

Sherwin-Williams to reimagine the color

selection journey through the lens of the

companys many diverse customers. After

a thoughtful and iterative design process,

were excited to see ColorSnap come to

life, said Michelle Ha Tucker, portfolio

director, IDEO.

As part of the new display, a central

work area will be added for customers to

arrange and review their color choices,

explore Sherwin-Williams color tools andinteract with store experts. Customers

will also be able to browse and take home

nine new color guides and 12 postcards

that are designed to inspire, educate and

simplify color selection.

In addition to ColorSnap Studio, the re-

designed in-store color display, the all-new

system includes a refreshed and integrated

online set of tools including ColorSnap

Visualizer for iPhone, iPad, Android and

online (at sherwinwilliams.com). The tools

allow users to explore color before everpicking up a paintbrush. With the mobile

app, customers can scan the new 2-by-

3 inch color chip with their iPhone or

Android smart phone for instant access to

room scenes featuring that color, options for

coordinating colors, and more. ColorSnap

Visualizer also inspires by matching a color

in a photo to a specific Sherwin-Williams

color, allowing users to virtually paint a

room or simply browse details on the full

range of Sherwin-Williams colors. The iPad

app also features inspirational room scenesthat showcase expert color picks.

The ColorSnap system also seamlessly

integrates with Sherwin-Williams indus-

try-leading Sher-Color Advanced Color

Matching Technology, which calibrates

color formulas specifically for every prod-

uct and sheen, ensuring outstanding color

accuracy and consistency when order-

ing a Sherwin-Williams color or match-

ing a color to an accessory or to a color

from another paint brand. Sher-Color

is available in-store for fast, precise andcustom color matching.

Professionals will also find color selec-

tion easier and faster, thanks to the va-

riety of new resources available to them,

whether in the office or on the job site.

The ColorSnap Design Pro Suite includes

an updated and expanded suite of tools

for professionals (including a new ergo-

nomic fan deck, portable and desktop

kits and more), along with the ColorSnap

Visualizer online tools. The ColorSnap

Design Pro Suite creates a powerful color

selection system that can differentiatea design practice. It will be available in

early 2016.

PPG Foundation Donates$120,000 to Penn State forUndergraduate ResearchThe PPG Industries Foundation has do-

nated $120,000 to the Pennsylvania State

University (Penn State) for its Materials

Research Institute (MRI) Student

Assistantship Program and additional

programming. This marks the third yearthe PPG foundation has supported Penn

State undergraduate students participat-

ing in the 10-week summer program, this

year funding eight fellowships, as well

as one graduate student for a full years

research along with additional student

opportunities.

PPG Industries values Penn States

MRI programs because they help pre-

pare students for careers in fields related

to PPGs business, such as coatings re-

search and development, said Sue Sloan,executive director of the PPG Industries

Foundation. Were excited to continue

our relationship with Penn State and pro-

vide funding that expands opportunities

for students and grows our ties with this

well-respected research institution.

Each summer student who is named

a PPG Undergraduate Research Fellow

conducts a materials research project

under an advisors supervision, and then

summarizes it in a poster presentation

held in conjunction with the NationalScience Foundation-funded Research

Sherwin-Williams LaunchesSystem to Simplify Color Selection
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13/52December 2015 www.coatingsworld.com Coatings World | 13

Fresh

Paint

Experience for Undergraduates (REU)

program. Jacob Wisser, a 2014 PPG

Undergraduate Research Fellow, went

on to win a Barry Goldwater Fellowship

considered the most prestigious U.S.

award for undergraduate research forhis summer research project.

The 2015 fellows also gave five-min-

ute presentations on their research at

the PPG Coatings Innovation Center in

Allison Park, Pennsylvania, on July 29.

We are very thankful for the sup-

port PPG provides to MRI and the PPG

Undergraduate Research Fellows, said

David Fecko, MRI industry relations co-

ordinator at Penn State. The program

offers our undergraduate students a ter-

rific opportunity to pursue research in anarea of their choosing, giving them im-

portant experience in the challenging and

exciting world of materials research.

The Materials Research Institute en-

compasses 15 departments in five col-

leges at Penn State. The universitys

engineering departments are committed

to driving materials-based research and

development, and the National Science

Foundation recently ranked Penn State

as the nations top materials university

based on total research expenditures.

Henkel AdhesiveTechnologies LaunchedLighting in 2025 TrendReportHenkel Adhesive Technologies, a solution

provider for adhesives, sealants and func-

tional coatings, has unveiled its Lighting

in 2025 report, with up-to-the-minute

research on current and future trends in

the lighting industry. One key finding of

the report is that the Asia-Pacific region

is poised to be a key driver of growth inthe global industry. With 2015 designated

as the International Year of Light and

Light-based Technologies by the United

Nations, Henkels comprehensive and

incisive research drew on the expertise

of leading academics and over 50 com-

panies working in related industries and

value chains. It provides a com-

prehensive industry outlook and

market insights. Michael Olosky,

Corporate Senior Vice President

and Global Head of Innovation & New

Business Development, Henkel AdhesiveTechnologies, remarks, You wouldnt

think of adhesives as an important part of

our modern lighting at first. But industrial

adhesives are everywhere in our everyday

lives: The headlights of cars, illuminated

advertising of stores and restaurants,

desktop computer screens or smartphone

displays these are examples of everyday

objects using the LED technology. What

they have in common: They are all built

with the application of high-performing

adhesives. Within the portfolio of ourAdhesive Technologies business unit, there

are many products that are used to manu-

facture innovative LEDs/OLEDs. Henkel

adhesives are a key enabler for new light-

ing solutions. According to the report,

urbanization in Asia will grow from 44

percent in 2010 to 53 percent in 2025,

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Fresh

Paint

compared to a global increase of

just six percent during same peri-

od. As the ranks of Asias middle

class continue to swell, consumer

demand for mobility and communications

technology will increase, while consumerswill also expect greater levels of sustain-

ability and efficiency. These Asian mar-

ket megatrends will drive the evolution

of lighting technology in four key areas:

Residential Buildings; Medical Diagnostics

and Treatments, Outdoor Applications

and Transportation.

GreenWizard and ValsparAnnounce EmeraldPartnership

GreenWizard Inc., a leading productmanagement platform for transparency

in building product data and documen-

tation, and Valspar, a leading global

coatings manufacturer, announced the

beginning of their Emerald Partnership

that will help architects and design-

ers achieve building performance and

sustainability requirements. This new

Emerald Partnership strengthens both

companies shared vision and commit-

ment to product responsibility. This is the

third Emerald Partnership since the pro-gram launched, profiling the collabora-

tive efforts of leaders in the industry.

With GreenWizard being the conduit

for responsible product attributes related

to building performance and sustainabili-

ty to the design and construction commu-

nity, and Valspar supporting these efforts,

great things are expected to come from

this partnership.

National Paint IndustriesPurchases General CoatingsTechnologiesNational Paint Industries of North

Brunswick, New Jersy has acquired

General Coatings Technologies located

Brooklyn, New York. General Coatings

is a manufacturer of paints and coatings

serving the architectural and commercial

maintenance market. General Coatings

was established in 1946 and has built a

reputation for premium quality coatings

under the Pentagon, Eaglo, F.O Pierce,and Dutch Master brand names.

We are thrilled to now have General

Coatings as part of our company. It will

add complimentary products along

with an outstanding long established

customer base to our existing portfolio.

Together with our specialty productssuch as clear wood finishes, marine,

pool, silicone, urethane and epoxy

paints, our dealers will now have avail-

able a product line unmatched in the in-

dustry. We are also excited to carry on

the General Coatings - Pentagon name,

which dates back to 1946 as a coat-

ings manufacturer, said Mike & Don

Schnurr of National Paint Industries.

Many individuals from General

Coatings will be joining National in the

areas of sales, manufacturing and cus-tomer service. We are very happy that

General Coatings is joining National who

has done an outstanding job of continued

sales growth in many different areas of

the coatings industry. Our customers will

be well served under their leadership as

we share the same family company val-

ues for quality and customer service said

Michael and Robert Ghitelman, owners

of General Coatings.

350 Full VesselCoatings Achieved withHEMPAGUARD AntifoulingProductTwo years after its launch Hempel has

announced that its antifouling product

HEMPAGUARD has now been applied as

a full vessel coating to more than 350 ships.

HEMPAGUARD was launched two

years ago during London International

Shipping Week 2013 after a five-year de-

velopment programme, and is Hempels

first product to use its proprietaryActiGuard technology that integrates sil-

icone-hydrogel and full diffusion control

of biocides in a single coating. So confi-

dent is Hempel of its performance that

the company offers the industrys first

performance satisfaction guarantee.

To date, feedback from customers

confirms that their vessels have remained

significantly cleaner, and for longer, than

theyve experienced with any other anti-

fouling product.

The coating was introduced to theshipping industry against a backdrop of

rising bunkering costs, tightening envi-

ronmental regulations and the introduc-

tion of mandatory Ship Energy Efficiency

Management Plans (SEEMP). In October

2014, HEMPAGUARD, won Shipping

Efficiencys prestigious EnvironmentalTechnology award for making a signifi-

cant contribution to environmental im-

pact reduction or prevention to ships.

H.B. Fuller AdhesiveAcademy to AccelerateCustomer InnovationH.B. Fuller has officially opened

its Lneburg Adhesive Academy in

Germany, the companys newest technical

centre of excellence, to help its custom-

ers respond more quickly and effectivelyto market trends, industry challenges and

opportunities.

Combining state-of-the-art equipment

with the collective knowledge of experts

drawn from H.B. Fullers global network,

this facility will be a focus for adhesive

R&D excellence. Drawing on special-

ist knowledge from different industry

sectors, the academy provides an envi-

ronment to work in partnership with cus-

tomers to solve problems, and create new

solutions, more rapidly than ever before.Our new adhesive academy is a per-

fect example of what we mean by con-

necting what matters. It brings together

everything necessary to connect custom-

ers to innovative adhesive solutions that

will give them a competitive edge, said

H.B. Fullers president and CEO, Jim

Owens. From the academy, we will

strengthen our commercial partnerships,

solve some of the worlds toughest ad-

hesion challenges and develop market-

ready solutions to help drive customerand industry performance.

Nick Lehman, R&D director, added,

By bringing together adhesive specialists

from different sectors to share expertise,

transfer technologies between markets

and stimulate ideas, we are confident

we can accelerate adhesive innovation.

Furthermore, we are providing those ex-

perts with first-class offices, laboratories,

technical facilities and machinery to en-

sure they have the best possible environ-

ment in which to think and to create.Covering 2,300 square meters, the



Fresh

Paint

Lneburg Adhesive Academy includes

dedicated areas for packaging and con-

verting, hygiene and durable assembly ad-

hesive technologies. It is purpose-designed

for related functions, such as conducting

experiments, running demonstrations andtraining customers. The investment in the

site also reinforces H.B. Fullers commit-

ment to the local community.

Henkel Signs DevelopmentAgreement with DropWiseto Expand its SurfaceTreatment BusinessHenkel Adhesive Technologies has signed

a a joint development agreement with

U.S.-based DropWise Technologies Corp.

DropWise, founded in 2014, is head-quartered in Cambridge, MA. The start-

up company has developed technology,

intellectual property and lab-scale manu-

facturing know how for a novel method

of hydrophobic coating applications.

The partnership will enable Henkel fur-

ther expanding its position in the global

surface treatment business and driving

growth with new applications.

Collaborating with promising

start-ups that provide access to cutting-

edge future technologies is an integral

part of our innovation strategy, saidMike Olosky, corporate senior vice

president and global head of Innovation

& New Business Development, Henkel

Adhesive Technologies. Together with

DropWise we can combine their unique

technologies with our global market

access and know-how in coatings to

generate profitable growth for both

partners in the future.

Axalta Coating Systems

Will Locate New GlobalInnovation Center at TheNavy Yard in PhiladelphiaAxalta Coating Systems has announced

its new Global Innovation Center will be

located at The Navy Yard in Philadelphia,

Pennsylvania. The 16,000m2 facility will

be home to Axaltas global research,

product development and tech-

nology initiatives, and it will

partner with the companys

other technology centres in the

Americas, Europe and Asia-Pacific.

The project is being developed byLiberty Property Trust and Synterra

Partners, and Axalta has entered into a

long-term lease agreement for the build-

ing. Project construction is expected to

be complete in late 2017. Upon reaching

full operation in 2018, Axalta will bring

at least 190 new jobs to Philadelphia

with the possibility of additional posi-

tions in the future. Axaltas global cor-

porate headquarters is already located

in Philadelphia, and its North America

headquarters is located in Glen Mills,Pennsylvania, with a customer training

centre in Exton, Pennsylvania.

Axalta chairman and CEO Charlie

Shaver, Pennsylvania Secretary for

Labour & Industry Kathy Manderino,

and Philadelphia Mayor Michael Nutter,

announced the project at The Navy Yard.
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Fresh

Paint

H.B. Fuller LneburgAdhesive AcademyAwarded LEEDCertification

H.B. Fuller has announced that its

newest technical center of excellence,the Adhesive Academy in Lneburg,

Germany, is LEED certified to the Gold

level. It is the first laboratory building in

Germany that has achieved a Gold certi-

fication under version LEED v2009 NC

(New Construction).

PPG Industries FoundationGrants $7,000 to UnitedWay of DelawareUnited Way of Delaware has announced

the generous gift of $7,000 from thePPG Industries Foundation. From

PPG providing the paint and volunteers

to upgrade our office in Dover, to the

PPG Industries Foundations lifetime fi-

nancial support of over $400,000, the

PPG team continues to be a committed

partner to United Way of Delawares

mission. As PPG celebrates 40 years

of manufacturing operations in the

First State, we honor them for all they

have done and continue to do to posi-

tively impact the community, said JohnMoore, vice president of resource de-

velopment at United Way of Delaware.

Neal Nicastro, plant manager at the

PPG Architectural Coatings facility in

Dover, Delaware, said, We are proud

to support the United Way of Delaware

and are committed to the communities

in which we operate. PPG values our

relationship with the United Way and

the impact weve been able to make on

the Dover community together. PPG

Architectural Coatings is a business

of PPG Industries, the worlds leading

coatings company.

PPG-Painted Chevy Takes2015 Barrett-Jackson CupA PPG-painted 1962 Chevrolet Bel

Air Bubbletop was named the 2015

Barrett-Jackson Cup Ultimate Best

of Show winner at Circus Circus in

Reno, Nevada. The award was pre-

sented during the final evening of

the three-day Barrett-Jackson Reno

Tahoe collector car auction. The car

is owned by Randy and Lisa Wilcox

and was built by Andy Leach at CAL

Automotive Creations in Bennington,Neb. Its silver finish was applied by

Charley Hutton of Charley Huttons

Color Studio in Nampa, Idaho, using

PPG Industries automotive refinish

products exclusively.

Hutton used several PPG brands to

attract the judges eyes. ENVIROBASE

High Performance Basecoat, Magnesium

Silver (code 904978) and DELTRON

DCU2021 Urethane Clear gave the car its

exterior luster. The engine bay received

Pepper Grey (code 931611) and finishedwith GLOBAL REFINISH SYSTEM

D8115 Matte Clearcoat, and the inte-

rior was painted with custom-mixed

Envirobase High Performance coatings

to match the oxblood leather.

The Barrett-Jackson Cup was es-

tablished in 2013. The Ultimate Best

of Show award brought with it a prize

package worth almost $60,000. Cars

entering the competition were reviewed

over a three-day period by a trio of

well-respected custom car world per-

sonalities including builder and PPG

devotee Bobby Alloway, hot rodder Pete

Chapouris, and Bob Millard, general

manager of the International Show CarAssociation (ISCA).

Accella Acquires BurtinPolymer Labs and Coating& Foam SolutionsAccella Performance Materials, a man-

ufacturer of polyurethanes and recycled

rubber products has announced the

acquisitions of Burtin Polymer Labs

(BPL) and Coating and Foam Solutions

(CFS), a manufacturer of spray foamsand coatings for insulation and roof-

ing as well as specialized spray elasto-

mers including the Bullet Liner brand

for truck bed liners and heavy duty

coatings. Burtin Polymer Labs and

Coating and Foam Solutions are based

in Cartersville GA, and will continue to

provide their broad line of high perfor-

mance products with strong customer

support with even greater resources as

part of the Accella family.

The combination of Burtin andAccella provides strong technical ex-

pertise and a portfolio of polyurethane

system capabilities, allowing us to fur-

ther expand our manufacturing foot

print and provide even more valuable

solutions for our customers based on

deep polyurethane technology and ap-

plication expertise, remarked Andy

Harris president and CEO of Accella

Performance Materials. CW
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MarketReports

Information Research Company (IRL)

has released an in-depth analysis of

the top global markets for architec-

tural coatings, covering market shares

and prices in its analysis for the first time.

IRL is offering a detailed and compre-

hensive guide to this sector of the coat-

ings industry. The reports provide, for

each key country covered (21 countries

in total), consumption estimates in both

volume and value terms, with 2014 as

the base year and forecasts to 2019. Inits two-tiered approach, top-level data is

also available for the remaining countries

covered in our global database (~100

countries).

IRL estimates global sales of architec-

tural paints and coatings to have reached

almost 27 million metric tons in 2014,

with sales expected to reach over 33 mil-

lion metric tons by 2019.

The information in IRLs reports is

based on a comprehensive program of

telephone interviews with key playersin each country market, backed up by

thorough secondary research and IRLs

in-house database of global paints and

coatings market data.

IRL has identified over 120 of the

leading companies in the major global

markets, providing market shares in vol-

ume terms for each country.

The geographic coverage includes the

following countries: Germany, United

Kingdom, Spain, Italy, France, Poland,

Russia, Saudi Arabia, UAE, South Africa,Turkey, China, Japan, South Korea, India,

Indonesia, USA, Canada, Mexico, Brazil

and Argentina.

In terms of value, global sales of archi-

tectural coatings reached $61 billion/49

billion in 2014. Asia accounted for the

largest share of the market value despite

having a substantially lower average price

compared to Western economies.

The majority of the market value was

generated by sales of Vinyl/Styrene/VAE

paints, followed by Pure Acrylic paints.The average price across these two

IRL Releases Architectural CoatingsGlobal Market Report



MarketReports

categories varies substantially, with the

latter being much more costly. The share

of Pure Acrylic has been increasing in re-

cent years and although it still has a small

share in volume, it already accounts for a

substantial share of the value.All research was undertaken between

July and October 2015 from our offices

in London, New Jersey, New Delhi and

Beijing. The research took the form of an

extensive telephone interview programme

with senior executives at major coatings

companies in each of the countries cov-

ered. The information provided has been

crosschecked and validated using other

online information, published statistical

data and trade association data.

Country reports are priced individu-ally, and will be available to purchase

online at IRLs website: www.informa-

tionresearch.co.uk.

New Study Finds GreenConstruction is Major U.S.Economic DriverThe green building sector is outpac-

ing overall construction growth in the

U.S. and will account for more than

2.3 million American jobs this year, ac-

cording to a new U.S. Green BuildingCouncil (USGBC) study from Booz Allen

Hamilton.

The 2015 Green Building Economic

Impact Study, released today by USGBC

and prepared by Booz Allen, finds the

green building industry contributes more

than $134.3 billion in labor income to

working Americans. The study also found

that green constructions growth rate is

rapidly outpacing that of conventional

construction and will continue to rise.

By 2018, the study finds, green con-struction will account for more than 3.3

million U.S. jobsmore than one-third of

the entire U.S. construction sectorand

generate $190.3 billion in labor earnings.

The industrys direct contribution to U.S.

Gross Domestic Product (GDP) is also

expected to reach $303.5 billion from

2015-2018.

Green building is playing a mas-

sive role in the U.S. construction sec-

tor, the clean and efficient energy sector

and the U.S. economy as a whole, saidRick Fedrizzi, CEO and founding chair,

USGBC. More than 2.3 million U.S.

workers are taking home $134 billion

annually in large part because of green

building programs like LEED. Demand

for green building will only continue to

grow as individuals, businesses and insti-tutions continue to prioritize sustainable

approaches to the design, construction

and operations of our built environment.

The new USGBC analysis also ex-

plores the multifaceted economic con-

tribution of green construction to the

U.S. economy and individual U.S. states,

quantifying the economic impact of green

building and LEED (Leadership in Energy

and Environmental Design).

Our research shows that green build-

ing has created millions of jobs and con-tributed hundreds of billions of dollars to

the U.S. economy, with the construction of

LEED-certified buildings accounting for

about 40 percent of green constructions

overall contribution to GDP in 2015,

said David Erne, a Senior Associate at

Booz Allen. This industry is certainly

on the rise, and aggressive growth in the

green building sector is anticipated over

the next four years.

In addition to national jobs, GDP

and labor earnings from green building,the study projects significant growth in

green buildings contribution to indi-

vidual states tax contributions and en-

vironmental asset indicators at both the

national and state levels.

Total state earnings related to LEED

building construction projects are esti-

mated to total $8.4 billion by 2018. In

Texas alone, almost 1.26 million jobs in

the green building sector are projected

between 2015 and 2018. As a result,

green building will also contribute to sig-nificant savings across energy, trash, wa-

ter and maintenance costs.

Self-healing Coatings andParts Are Next Frontier forSmart MaterialsRecent advances and ongoing improve-

ments will help rapid and low-cost develop-

ment of smart materials, and the next wave

of innovation will be in self-healing coat-

ings and parts, according to Lux Research.

Smart materials those thatchange their properties in response to

environmental stimuli, pro-

viding dynamic functionality

range from everyday items

like photochromic lenses that

darken in sunlight to complex ceramics

and nanocomposites used in electron-ics. Emerging classes of smart mate-

rials include self-healing materials,

sensing materials, and shape memory

materials, each of which has many po-

tential applications.

Today, researchers are beginning

to develop software tools for predicting

what structures will result in what smart

properties. As a result, in the next five to

ten years, these kinds of smart materials

may become much faster and cheaper

to develop, said Anthony Vicari, LuxResearch Analyst and the lead author

of the report titled, Get Smart: Smart

Materials as a Design Paradigm.

Lux Research analysts studied advanc-

es in the development of smart materials

and their adoption by industry. Among

their findings:

The focus is on self-healing materi-

als. With applications in composites and

coatings, self-healing materials are set to

be the next frontier for smart materials.

Such materials automatically repair dam-age to themselves through one of several

chemical mechanisms.

Varied companies hold patents. Over

300,000 patents have been granted

across all smart material families even

though few mention the term smart ma-

terial in their titles, abstracts or claims.

Patent filings peaked in 2012 at about

100,000, and top patent holders include

heavyweights such as Siemens, IBM, GE

and Samsung.

Commercialization can occur rap-idly when conditions are right. Many

classes of smart materials had long in-

cubation times, but saw very rapid com-

mercialization once the time was right.

Pieozelectric materials were long relegat-

ed to niche applications before booming

due to adoption in mainstream products

such as inkjet printers, digital cameras

and smartphones.

The report, titled Get Smart: Smart

Materials as a Design Paradigm, is part

of the Lux Research Advanced MaterialsIntelligence service. CW



International Coatings Scene Europe

European Coatings Sector EmbracesConcept of Circular Economy

The scope of

the value chains

themselves are

being lengthened

in Europe,

resulting from the

introduction at

the national and

European level

of the idea of a

circular economy.

by Sean Milmo

European Correspondent

[email protected]

T

he application of sustainability, origi-

nally mainly focused on individual

products and their ingredients, has beenextended to whole value chains.

In the coatings sector these value chain

cover the raw materials for the wide range of

chemicals used in coatings formulation to the

use of the paint itself in sectors like construc-

tion, automobile, marine and aerospace.

Now, however the scope of the value chains

themselves are being lengthened in Europe, re-

sulting from the introduction at the national

and European Union level of the idea of a cir-

cular economy.

This attempts to change the current economicsystem, prevalent since the industrial revolution

in Europe, under which growth is based on the

manufacture and consuming of products and

then disposing of them as waste. It is derived

from what is increasingly being seen as an out-

dated belief that resources will remain abundant

without the need for their reuse.

So Europe has been adopting a resource

efficiency agenda, in which a cradle-to-graveapproach is replaced by a cradle-to-cradle or

circular arrangement.

For Europe greater resource efficiency has

become vital because it is so dependent on im-

ported raw materials.

The emergence of the circular economy

backed by closed-loop schemes in which dis-

posal is replaced by reuse is changing con-

cepts of sustainability at least in Europe.

Sustainability is not just about launching coat-

ings and other products on the market which

will help preserve the environment and pro-tect human health. They also need to be safe
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International Coatings SceneEurope

to recycle, particularly by reusing them,

once they reach the end of their conven-

tional life cycle.

Closed loop schemes help to make

sustainability an even bigger force, ex-

plained Tom Bowtell, chief executive of

the British Coatings Federation (BCF).

The more people start to talk about sus-tainability and the circular economy the

more they will understand that sustain-

ability is part of the solution to the issues

of resources and global warming.

The BCF has just launched a campaign

in the UK, called Paintcare, which is one

of the first of its kind in Europe, for the

remanufacture of waste decorative paint,

mainly in the DIY sector.

Coatings and raw materials compa-

nies are having to reconsider their sus-

tainability policies in the light of circulareconomy initiatives.

The circular economy will change

things, said Dirk Voeste, vice president,

sustainable strategy, at BASF, a pace setter

in sustainability initiatives in the coatings

sector because of its position as both a

coatings and raw materials producer.

Were now thinking about how we

deal with closed loop systems in the con-

text of sustainability, he continued. We

need to start to increase the performance

of our products in terms of durabilitybecause that helps to make better use of

resources. We have to think about de-

signing products to ensure that they are

recyclable, which will be a process begin-

ning at the R&D stage.

He was speaking during an interview

with Coatings Worldafter giving a pre-

sentation on the companys sustainabil-

ity strategy at a conference at Windsor,

England, in November organized by

Sustainable Brands London.

BASF, which in addition to produc-ing coatings also makes resins, pigments

and other coatings ingredients, empha-

sizes the importance of helping to en-

courage sustainability along the length

of value chains.

We look at value chains in terms of

their sustainability requirements and how

much sustainability initiative can benefit

customers along the chains, not just withproducts but with processes, he said.

He used as an example the com-

panys CathoGuard process for OEM

coatings which, as a result of the first

layer eliminating the primer and bak-

ing steps, reduces energy consumption,

greenhouse gases and emissions of vola-

tile organic compounds.

The companys present sustainability

policy has been based on the assessment

of around 60,000 products and the stag-

ing of 180 workshops of employees and,in some cases, customer representatives.

Its key objective is to increase the pro-

portion of total sales provided by what it

calls accelerators or those contributing

substantially to sustainability in value

chains. Its target for 2020 is a 28-per-

cent share of total sales from accelera-

tors against a current 23 percent worth

around 15 billion ( $16 billion).

Each of our strategic business units,

including coatings, now has an individual

accelerator target, said Voeste.Circular economy schemes can help

companies achieve their sustainability ob-

jectives in areas like energy consumption.

Remanufacturing of coatings can

save a lot of energy, Bowtell said.

Around 75 percent of the carbon foot-

print in the making of paints comes from

the production of energy intensive raw

materials like titanium dioxide.

BCFs PaintCare campaign, which has

the same brand name as a paint recycling

scheme in North America, has put for-ward 15 proposals for action by the paint

and waste industry and central and lo-

cal government in the UK. The aim is to

use a large proportion of the 50 million

liters or 71,500 metric tons of leftover

decorative paint each year to establish a

new remanufacturing sector.Only 2 percent of the leftover

paint is reused or remanufactured, said

Bowtell. Yet it is technically feasible

to turn around 40 percent of this waste

back into new paint.

Currently 29 percent of leftover paint

is landfilled, 19 percent incinerated with

energy recovery and 48 percent without

and 2 percent poured down the drain.

A major obstacle previously to the

marketing of remanufactured paint has

been the lack of quality standards. SoPaintCare is urging the paint industry to

introduce a remanufacturing quality pro-

tocol. It also wants the paint and waste

industries to join together with academia

to find solutions for leftovers which can-

not be remanufactured into new paint by

using them as raw materials for concrete

and other products.

PaintCare is calling on local authori-

ties and the waste industry to stop land-

filling liquid paint by ensuring that their

waste recycling centres accept liquidpaint. Central government is being ex-

horted by the campaign to specify in 5

percent of government paint contracts

the use of a significant proportion of

remanufactured content.

The process for remanufacturing

paint is labor intensive, Bowtell ex-

plained. So in comparison to production

processes for making normal paint it is

expensive, which could be an obstacle to

finding markets for reused paints. That

is why it is important that industry, gov-ernment, retailers and other stakeholders

have to come together to make the proj-

ect a success.

Despite the relatively high production

costs, industry is investing in waste paint

solutions. One of the countrys leading

waste companies has recently opened a

paint remanufacturing pilot plant. The

circular economy is not only giving a

new meaning to sustainability but dem-

onstrating in the coatings sector how it

can add value to products previously re-garded as waste. CW

The emergence of the circular economy

backed by closed-loop schemes in which

disposal is replaced by reuse is changingconcepts of sustainability...



International Coatings Scene Latin America

Among the

products

manufactured

in Jandira are

silicone fluids,

emulsion, resinsand rubbers

for a variety of

markets including

coatings,

construction and

automotive.

by Charles W. Thurston

Latin America Correspondent

[email protected]

Wacker Qumica do Brasil recently

named Adriano Magalhes as ex-

ecutive director, taking the place of

Danilo Timich, with responsibility for South

America. Asked about his expectations for

growth, Magalhes told CW that, Recently,

the economic environment in South Americabecame rather difficult, with lower growth rates

in many industry sectors. Still, Wacker was able

to maintain a strong position in selected mar-

kets, and we continue to grow albeit at a single-

digit rate in the region.

Based in Sao Paulo, the company has de-

veloped its Wacker Academy in Brazil as its

technology and product center, with succes-

sive investments to enable the facility to serve

neighboring country markets. Magalhes com-

mented, Over the last years, we have been in-

vesting in our local site and technical center atJandira in Brazil, near So Paulo, to continually

improve our yields and enhance the quality of

our products. Plus, we support our customers

and partners in developing new products and

applications adapted to the regional market

requirements and climatic and environmental

conditions. Our success in this approach proves

us right, as we were able to enter new market

segments and win new customers in spite of the

challenging environment.

Among the products manufactured in

Jandira are silicone fluids, emulsions, defoam-ers, resins and rubbers as well as several per-

sonal care products. Key markets for these

products are the construction, automotive,

coating, pulp and paper industry, the chemical

and the process industry, cosmetics and health

care as well as the power and the electro/elec-

tronic industry.

Future product growth will be more di-

verse, Magalhes suggested: Altogether, South

America remains a promising market for

Wacker. Demand is increasing for our high-

quality products, such as VAE (vinyl acetateethylene) dispersions, dispersible powders and

silicones, and we are further encouraged by the

regions potential in the long run. Thats why

we continue to invest in our local facilities to be

prepared for future growth.

At the August Concrete Show South

America in Sao Paulo, the company touted its

new Vinnapas 5518 H, a dispersable hydropho-

bic powder used in fine skim coat plaster.

In October, at the annual Abrafati show,

Wacker introduced its Silres WH, a silicone res-in emulsion for wood protection coatings that

possesses hydrophobic properties. The emul-

sion, when added to paint or stains, protects

wood outdoors against water and dampness.

Wacker also showed its new Geniosil XT line,

based on silane-modified polyether with a high

density of crosslinkable silyl groups. This line

and represents the first technically equivalent

alternative to conventional polyurethane-based

systems, the company claims. The new poly-

mers are ideal for applications that repeatedly

subject them to dynamic forces, which up tonow required isocyanate-curing polymer sys-

tems, the company adds.

Other new products being marketed are in

the Vinnapas line, including 5518 H a dispers-

ible polymer powder that exhibits great work-

ability, good adhesion to all substrates, greater

flexibility and flexural strength. Another prod-

uct in the line is VINNAPAS Dispersions for

Intumescent Coatings, which provide special

fire protection coatings which encase steel gird-

ers and swell (intumesce) in the event of a fire,

thus delaying the melting or warping of thebuildings supporting structure. CW

New Wacker Brasil Director Targets Growth

Wacker has been investing in its local site and technical

center at Jandira, Brazil.
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International Coatings Scene China

by Arnold Wang

China Correspondent

It is estimated that the coil coatings

output in 2014 is around 540 thou-

sand tons in China, growing by

around 8-11 percent over 2013. But the

fierce competition from upstream coated

metal market, mainly coated steel, is put-

ting more pressure to the coil coatings

producers in China. Currently the coilcoatings market is led by several domes-

tic companies such as Shanghai Zhenhua,

and Wuhan Twin Tiger and several for-

eign companies such as Nippon Paint,

Valspar, Becker, AkzoNobel and PPG.

The domestic coil coatings producers

normally have a closer customer rela-

tionship with local major coated steel

manufacturers. For example, the part-

nership between Shanghai Zhenhua and

Baosteel and the partnership between

Wuhan Twin Tiger and Wugang havebeen formed for many years.

Shrinking real estateindustry led to coil coatingsmarket structure changeThe structure of Chinas coil coatings

market did not change much compared

with 10 years ago, with real estate still

holding the largest share, followed by

automotive and electrical appliances.

Although no institute has reported a pre-

cise number of how big each segment isnow, one thing for sure is that the market

structure has been changing followed the

structure change of the Chinese economy.

The sales of Chinas real estate market fell

by 7.6 percent in 2014, comparied with

a growth rate of 17.3 percent in 2013.

With the quick shrinking of the real estate

market, the market share of coated steel

used for the manufacturing of electric ap-

pliance and automotive will grow. On the

contrary, the market share of coated steel

used for Chinas real estate industry willdecrease accordingly.

Among all the electrical appliance

products, washing machine, refrigerator

and air conditioning consume the most

steel. In 2014, the output of washing

machine decreased by 3.34 percent and

refrigerator decreased by 0.8 percent.

But China air conditionings output in-

creased by 11.5 percent. Because wash-

ing machine and refrigerator consumed

more steel per unit, the total steel usage

of electronic appliances has only smallincrease in 2014. Following the salary

increase of Chinese customers and the

change of Chinese life style, the electri-

cal appliance structure has been chang-

ing rapidly: the reduction of one basic

electric appliance segment means the in-

crease of another new product segment.

In addition, the export of electric appli-

ance increased by 5.2 percent to 58.1

billion U.S. dollars.

So the coil coatings companies who

take advantage of this market trend willcontinue growing in China, but not so

easy as before. They need to put more

efforts developing new technologies to

meet the fast changing customer de-

mand. Nippon Paint is leading the mar-

ket for the coal coatings used for coated

steel used for electrical appliances in

China. This company developed sev-

eral unique coil coatings technologies

which enables its coatings to be used

on plasma color TV, microwave oven

machine and elevator. Besides, foster-ing a strategic relationship with steel

processing producers becomes another

way for some coil coatings producers to

increase their market share under fierce

competition. For example, Nippon

Paint has forged strategic partnership

with Sinosteel Shanghai and Magang

Holding Co., Ltd. To reduce production

cost and increase competitiveness in the

market, Haier chose to forge strategic

alliance with downstream raw material

companies. At the end of September,2015, Hebei steel agreed to acquire 70

China Coil Coatings Industry UnderPricing Pressure from Upstream Market



International Coatings SceneChina

percent share of Haier Specialty Steel, a

coated steel manufacturer who sells 80

percent of its products to Haier.

More pricing pressure

comes from upstreamcustomersBut the profitability of Chinas coil coat-

ings market has been under enormous

pressure because of overcapacity in the

coated steel market, especially in the

coated steel segment. The coated steels

capacity in China has been surpassed

its demand in recent years, leading to

fierce price war in China domestic mar-

ket as well as in related export markets.

Lacking of a leading brand image in

the international market, the Chinesecoated steel products are mainly export-

ed to Southeast Asian markets, Brazil,

Ukraine and Turkey. Besides, frequent

anti-dumping policies applied by some

foreign countries also worsened the

situation of Chinas coated steel market

from time to time.

It is reported that the utilization

rate of the production lines of China

coated steel is only around 50 percent.

The problem of overcapacity is even

worse in Boxing County, which owns

80 percent of the coated steel capacityof Shandong province and over 30 per-

cent of the total coated steel capacity of

China. Boxing County alone consumes

200 thousand coil coatings a year. But

the concentration of coated steel pro-

duction in one place has not driven

industry escalation in Boxing County

but led to one negative phenomenon:

the price war. The fierce competition in

pricing made some local companies in

Boxing County to choose the low cost

strategy by sacrificing product quality,namely selling coated steel with thinner

steel sheet or thinner coatings film to

their customers. So the image of Boxing

coated steel is tarnished and even the

sales of some companies who insist on

selling quality products are affected.

New technologiesand quality push coilcoatings companies growcontinuously!China coil coatings producers are mainly

located in Shanghai, Jiangsu, Guangdongand Shandong. The leading companies have

been working hard to tackle environment

pressure from stricter regulations, and de-

velop new products to meet new customer

demands. To achieve economy of scale, both

Zhenhua and Twin Tiger have expanded

their production capacity recently. Shanghai

Zhenhua has been growing its market share

from Baosteel to other steel producers by

developing high quality and new coil coat-

ings products to meet customer demand. To

take advantage of the new environmentaltrend, Zhejiang Tiannu Coatings also in-

troduced water based coil coatings into the

market. Although the price pressure from

upstream market is high still, high quality

and new technologies will help both foreign

and domestic coil coatings producers con-

tinuously grow in China. CW

Protection of Trade Secrets-

It's Elemental

*TRADESECRET AUDITS *TRADESECRET VALUATIONS

*INNOVATION PROTECTION *TRADE SECRETLITIGATION

Let us help you protect your intellectual property

and manage your risks.----------------------------------------------------------

300 West Ave. Ste. 1316; Austin, Texas 78701

(512) 472-8282. Email:[email protected]

www.technologylitigators.com

Youve spent years developing your products. Where

would your business be if someone walked off with your

secret formula? Your client lists?Your confidential

business strategy?

At McDaniel and Associates, not only are we skilled in

protecting your trade secrets, but at the core of our business

are scientists who have long been involved in the specialty

chemicals industry. We understand the challenges specific to

our industry and can assist you in safeguarding and

defending the security of your most valuable assets.
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IPaint Protecting the P&C Industrys Intellectual Assets

by Steve McDaniel & Jon Hurt

TechnologyLitigators.com

What do you do if someone mis-

appropriates confidential in-

formation that is not deemed

(ultimately by a court, when push comes

to shove in such matters) a trade secret?

Well, depending upon what state in the

U.S. has jurisdiction in your case, you

may have some options.Almost all states in the U.S. have ad-

opted some version of the Uniform Trade

Secrets Act (UTSA), and the UTSA

preempts you from bringing a common

law or other civil lawsuit regarding trade

secret misappropriation, with an excep-

tion for breach of contract claims. But

state courts are splitting as to whether

other confidential information that does

not rise to the level of a trade secret can

be the subject of a lawsuit based on their

version of the UTSA. Depending upon

the circumstance of the information mis-

appropriation, there have been a vari-

ety of conflicting rulings from one stateto another (e.g., Washington, Nevada,

Ohio, Hawaii, and Utah having pro-UT-

SA preemption rulings, while New Jersey

and Pennsylvania noted for anti-USTA

preemption rulings), and even within the

same state (Im looking at you, California),

as to whether or not the USTA preempts

you from filing a lawsuit for mishandling

of non-trade secret confidential informa-

tion. A recent ruling in Arizonas Supreme

Court flipped the trend in that state to-

ward an anti-UTSA stance, so this issue is

in flux in each state. Hint: you will need

to consult your local attorney to get the

inside baseball for your states recent courtdecisions on this issue.

Your first line of defense to avoid be-

ing caught in the trap of having non-trade

Who Let the State Legislatures Out?
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IPaintProtecting the P&C Industrys Intellectual Assets

secret information misappropriated and

the USTA preempting you from other

lawsuits is to use all the techniques we

have previously described in this series to

side step this issue: keep as much of your

business information providing a com-petitive advantage as is possible strictly

confidential so it is classified as a trade

secret. But of particular note, having

all your non-disclosure/confidentiality

agreements in place that you normally

use to protect trade secrets will be very

useful in showing that the misappropri-

ated information was at least confidential

per a contract agreement. The UTSA

generally excludes claims to breach of

contract, giving you the opportunity to

add

Documents

Coatings Word December 2015