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The Resource for the Global Coatings Industry, Volume March 2015
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Coatings World (ISSN 152-711-29) is published monthly by Rodman Media Corp., 70 Hilltop Road, Ramsey, NJ 07446 USA. Phone: (201) 825-2552; Fax (201) 825-0553. Periodical postage paid at Ramsey, NJ 07446 USA and additional mailing offices. Publications Mail Agreement No: 40028970. Return Undeliverable Canadian Addresses to Circulation Dept. PO Box 1051, Fort Erie, On L2A 6C7, [email protected]. POSTMASTER: Send address changes to: Coatings World, 70 Hilltop Rd. Ramsey, NJ 07446. Free subscriptions to Coatings World are available to qualified individuals. Others are as follows: U.S. one year $75; two years $120. Outside U.S. and overseas: one year $95 (U.S.), two years $160 (U.S.), foreign airmail: one year $195 (U.S.). 5% GST required on Canadian orders. GST #131559148. The publisher reserves the right to determine qualification of free subscriptions. Printed in the USA. Coatings World is used under license from Whitford Worldwide. Coatings World’s circulation is audited by BPA International.
Table of Contents
4 | Coatings World www.coatingsworld.com March 2015
50 Automotive OEM Coatings Market
56 Surfactants Directory
59 The 42nd Annual Waterborne Symposium
62 CoatingsTech Conference
64 CEO Forum
70 European Coatings Show Exhibitor Showcase
75 European Coatings Show Preview
76 13th Annual China Coatings Summit
March 2015 • Vol. 20, No. 3
ADVERTISING SECTIONSClassified Ads.......................................................88 Advertising Index .................................................89
COLUMNSInternational Coatings Scene ...............................36
Europe • European Color Trends Offer Wide Variety of Options
Latin America • Brazil Economic Doldrums Inspire ExportsAfrica • H.B. Fuller Acquires Continental Products
Business Corner ...................................................44Growth from “Tight” Places
iPaint ....................................................................46The Secret about Trade Secrets (In Europe)
DEPARTMENTSEditorial .................................................................6As We Go to Press .................................................8Fresh Paint ...........................................................10Market Reports ....................................................28Financial News .....................................................34New Products ......................................................48Industry News ......................................................77Suppliers Corner ..................................................82People..................................................................85Meetings ..............................................................87Final Coat .............................................................90
50
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6 | Coatings World www.coatingsworld.com March 2015
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A Rodman Media Publication 70 Hilltop Road • Ramsey, NJ 07446 USA
(201) 825-2552 • Fax: (201) 825-0553Web site: www.coatingsworld.com
EDITOR Kerry Pianoforte • [email protected]
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[email protected] Sara Downing, [email protected]
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Steve McDaniel
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Joseph Prane (consultant)Isadore Rubin (consultant)
Richard M. Tepper (PPG Industries)Shelby F. Thames (University of So. Mississippi)
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Coatings World’s circulation is audited by BPA Worldwide.
Last March we introduced a new yearly feature article, the CEO Forum. The inaugural forum featured insights from Ton Büchner of AkzoNobel and Charles Shaver of Axalta Coating Systems. This
year’s forum (page 64) has expanded to include five executives and gives our readers a truly global perspective.
Joining Büchner and Shaver, are Charles Bunch, chairman and CEO, PPG Industries; Shuchao Cao, vice chairman, Carpoly Chemical Group; Pierre-Yves Jullien, group president & CEO, Hempel; and Abhijit Roy, managing director and CEO, Berger Paints India Ltd.
I am grateful that these executives took time out of their busy schedules to offer our readers their unique perspective on the paint and coatings in-dustry and their business strategy for 2015 and beyond.
European Coatings ShowAs this issue goes to press we are make the final preparations for the European Coatings Show (ECS) in Nürnberg April 21-23. Be sure to check out our European Coatings Show Exhibitor’s Showcase beginning on page 70. If you are planning on attending the ECS the showcase will help you plan your visit. If you can’t make it to the show the preview will give you a glimpse of the latest offerings from the leading suppliers to the paint and coatings industry. Also be sure to sign up on Coatings World’s website, www.coatingsworld.com, to receive our daily Live from the Show Floor e-mail blasts.
CEO Forum Expands to Include Five Executives
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AkzoNobel’s Partnership with Photanol Wins Award
A partnership between AkzoNobel and cleantech company Photanol, which aims to harness the power of the sun to make chemicals, has won a top award at the 2015 WBM Bio Business Awards.
The collaboration – announced in September – was named Bio-Based Chemical Collaboration of the Year at a ceremony staged in Amsterdam. Held an-nually, the awards program was launched to recognize business excellence and in-novation in the bio-based industry.
The prize was awarded to AkzoNobel and Photanol for their ongoing work focused on creating sustainable technol-ogy which mimics the way plants use photosynthesis. Combining AkzoNobel’s processing technology expertise and Photanol’s existing proprietary tech-nology, the aim is to produce “green” chemical building blocks that will even-tually replace some of the raw materials AkzoNobel currently obtains from fossil-based production.
“Our pioneering work with Photanol has the potential to significantly reduce our carbon footprint and we’re delight-ed that such an exciting collaboration has been recognized with this important award,” said Marco Waas, AkzoNobel’s director of RD&I and Technology.
“Winning the award also demon-strates that our Planet Possible agenda of doing more with less is making great progress, and we remain committed to working with key partners in order to make our global activities even more sustainable, resulting in benefits both for ourselves and our customers.”
AkzoNobel is also involved in several other partnerships designed to identify viable alternatives for increasingly scarce raw materials.
Sika Acquires U.S.-based BMI ProductsSika will acquire mortar producer BMI Products of Northern California Inc., a U.S.-based company active in production
and sales of a full range of mortar prod-ucts and systems for the construction industry. The acquisition will accelerate Sika’s global expansion in the fast grow-ing mortar business with an extended new supply chain in the Western U.S. The BMI plant brings Sika’s mortar footprint to 76 factories worldwide.
BMI Products provides an excellent production platform and has developed a comprehensive range of mortar products and systems for the construction industry, Sika noted. The company is located in the city of Milpitas, California (San Francisco Bay Area) and, together with Sika’s Santa Fe Springs production facility near Los Angeles, provides strong access to the large and fast-growing California con-struction market.
The acquisition of BMI perfectly complements Sika’s growth strategy in North America and greatly strengthens
its supply chain for mortar products sold throughout the Western United States. It also provides Sika with a known brand of specialty products, and an established customer base in the large California market.
The acquisition represents a further step in the expansion of Sika’s mortar business. With 31 percent growth in 2014, mortar is Sika’s strongest growing product area as well as one of the key ele-ments of the Strategy 2018.
Christoph Ganz, head of region North America: “This acquisition is a further ac-celeration of the implementation of our global mortar strategy. It provides us with a solid production platform to fur-ther expand the mortars business in the Western U.S.. We are proud to welcome the new employees into the Sika team and we are excited about growing our busi-ness together.” CW
Index to CompaniesThis index gives the starting page for a department or feature with a sig-
nificant reference to a manufacturer of paint, coatings, adhesives and sealants Subsidiaries are indexed under their own names.
AkzoNobel .............................................................................................8, 10, 34
Asian Paints .................................................................................................... 34
Axalta Coating Systems ........................................................................10, 50, 90
BASF ..............................................................................................10, 34, 48, 50
Benjamin Moore ............................................................................................. 10
Crown Paints .................................................................................................. 10
Dunn-Edwards ................................................................................................ 48
Flowcrete ........................................................................................................ 48
Hardide Coatings ............................................................................................ 10
H.B. Fuller ............................................................................................... 10, 40
Hempel ........................................................................................................... 10
Jotun ............................................................................................................... 34
PPG ................................................................................................10, 35, 48, 50
Sherwin-Williams ...................................................................................... 10, 38
Sika ........................................................................................................8, 10, 38
Universo Tintas ............................................................................................... 38
Valspar ...................................................................................................... 10, 48
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AkzoNobel Performance Coatings has announced plans to invest €2.5 mil-lion to expand its plant in Cikarang, Indonesia. The investment will add capacity to help meet growing de-mand for the company’s International brand products, which are supplied by the Protective Coatings and Marine
Coatings businesses. The project is ex-pected to be completed by April 2015.
“The local market has been expand-ing over the last three years,” explained Mauricio Bannwart, managing director of AkzoNobel’s Protective Coatings busi-ness. “Further growth is now anticipated as Indonesia seeks to improve its position
in the petrochemical and power sectors, while an improvement in marine new build is also anticipated.”
News of the expansion comes after AkzoNobel recently invested a total of €5 million to add capacity for both its Marine Coatings and Protective Coatings business-es in Singapore and Sunshine, Australia.
AkzoNobel Performance Coatings Adds Capacity in Indonesia
PPG Foundation Donates $10,000 to Frontiers of Flight Museum
The PPG Industries Foundation has donated $10,000 to the Frontiers of Flight Museum in Dallas, TX to support a new sci-ence, technology, engineering and math (STEM) education program for 6th- through 12th-grade students from two public all-girls schools in the Dallas/Fort Worth area. The grant for the Young Women’s STEM Leadership Initiative was made on behalf of PPG Industries’ Dallas-area aerospace application support center in Grand Prairie, Texas.
The two partnering schools, Dallas Independent School District’s Irma Rangel Young Women’s Leadership School and Grand Prairie Independent School District’s Young Women’s Leadership Academy, emphasize leadership as well as STEM education for students mostly from low-income areas. The new Frontiers of Flight Museum program encourages underserved female students to increase their knowledge of STEM-related principles in aerospace and their awareness of and interest in aerospace and related careers through experimentation and hands-on learning, while also offering them leadership skill-building opportunities.
“Thanks to the PPG foundation’s support for our Young Women’s STEM Leadership Initiative, the Frontiers of Flight Museum is better able to meet the accelerated demand for STEM education programs and to inspire and empower young women across North Texas,” said Cheryl Sutterfield-Jones, chief executive officer, Frontiers of Flight Museum. “Statistics suggest there is tremendous growth opportunity for young women in STEM-related education and careers. In partnering with these two schools, the museum aims to increase girls’ understanding of aerospace and interest in related careers while instilling confi-dence in STEM-focused skills.”
Through the new initiative, more than 600 students will par-ticipate in guided tours of the Frontiers of Flight Museum and in on-site and outreach educational programming. The initiative also will include special events during Engineers Week and a one-week immersive camp during spring break offering girls an in-depth STEM-focused experience. The initiative also includes
paid internship opportunities for 10 upper-class students to as-sist teachers with spring break camp and 16 internships and 10 scholarships for the museum’s Flight School Summer Camp.
“PPG and its foundation believe the aerospace industry ben-efits from educational programs like this one that interest young people in pursuing science- and math-related careers by engag-ing them in fun activities,” said Kevin Brooks, business manager of PPG’s aerospace application support center near Dallas. “We are happy to support the Frontiers of Flight Museum in helping girls in the Dallas area develop technical literacy that will help them become better-skilled employees serving companies such as PPG and their communities in the future.”
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Commenting on the new projects, Conrad Keijzer, the company’s Executive Committee member responsible for
Performance Coatings, said: “Our busi-ness in Asia has experienced double-digit annual growth during the last five years. These expansions will ensure that we are well positioned to meet customer demand going forward. By focusing our invest-ment at key sites we are achieving econo-mies of scale, allowing us to continuously improve our operational productivity
Axalta Coating Systems Inaugurates Enhanced Sales, Technology and R&D Resources in Mexico Axalta Coating Systems has inaugurated a newly refurbished technology and R&D center for its powder coatings operations in Mexico. The facility also provides ex-panded capabilities for Axalta sales, tech-nical services and product management staff who will be able provide enhanced
quality and service to Axalta customers in the region.
“We are thrilled to inaugurate our innovative facilities which will help us serve our customers better every day,” explained Alfredo Villalobos, director of Industrial Coatings for Axalta in Latin America. “Without the support of our customers we would not be here today. Indeed, some of our customers have been with us from our first day of operations. We are grateful for their partnership.”
Axalta began its powder coatings op-erations in Apodaca 24 years ago, pro-ducing powder coatings for automobiles, home appliances, HVAC, architectural and electrical applications, gas pipes and toys. Production from the adjacent pow-der coatings manufacturing facility is used in Mexico and exported to several countries in Latin America.
“We do not merely have customers, we have commercial partners who have been with us from the very beginning,” said Isabel Alanis, commercial director
for Axalta’s powder business in Mexico and Central America. “Their success is our success.”
During the inauguration event, some of Axalta’s powder coatings customers received an award acknowledging their long lasting partnerships.
Hempel to Acquire Jones-Blair CompanyHempel has signed a binding agreement to acquire Jones-Blair Company, a lead-ing North American supplier for the pro-tective and waterproofing markets. With the proposed acquisition, Hempel says it will “look forward to a significant expan-sion of its North American business in ac-cordance with its global growth strategy.”
With the proposed acquisition of Jones-Blair Company – located in Dallas, Texas – Danish-based Hempel would support its main objective to further strengthen its presence in its strategic seg-ments in North America through organic growth and acquisitions.
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“Jones-Blair is a company that we have been following for years and we finally got the chance to acquire it,” said Hempel’s group
president and CEO Pierre-Yves Jullien. “Jones-Blair has proven to be one of the best coatings manufacturers in the region. It has a unique market position, great technical knowledge and many years of experience. The acquisition will create the best conditions for us to achieve our objectives in North America, and also supports our goal of becoming one of the world’s top-10 largest coatings suppliers by the end of 2015.”
Jones-Blair’s business is focused on two distinct markets: Oil & Gas (industrial coat-ings) and Construction, especially water-proofing through the NEOGARD brand.
According to Kim Junge Andersen, Hempel’s group executive vice president & CFO, the two company’s product port-folios complement each other perfectly. “By combining our strengths, we can serve our customers better and with more
complete solutions compared to what each of us could do on our own,” he said. “The acquisition will provide Hempel with a solid and diverse platform for the continued development of our business in the region.”
The transaction is expected to close in early March 2015, subject to regulatory approval.
Hempel acquired the U.S.-based pro-tective coatings manufacturer Blome International Inc. in 2012. Hempel has seen significant growth in the Americas as a result and many Blome products are now available to Hempel’s global customers.
At the end of 2014, Hempel com-pleted its latest acquisition when it ac-quired Schaepman, a Dutch coatings manufacturer.
Furniture Maker Switches to AkzoNobel’s Formaldehyde-Free Coating SystemU.S. office furniture producer Paoli has switched to a formaldehyde-free wood
coating system supplied by AkzoNobel that meets the latest indoor air quality standards and exceeds the levels of prod-uct performance of the previous system.
As well as complying with industry regulations, the move will enable Paoli to meet growing customer demand for products that meet the indoor air quality standards of groups such as BIFMA and the Greenguard Environmental Institute.
“The challenge was to develop a new system that would work on Paoli’s ex-isting finish lines and maintain the high quality look and performance achieved with the existing system,” explained Ron Cooper, North America regional sales manager for AkzoNobel’s Wood Coatings business.
“We worked closely with the fin-ishing team at Paoli, which has been a key AkzoNobel customer and develop-ment partner for more than 30 years. The experience of their finishing staff and leadership team was vital in help-ing to develop and implement the new
THE EAST COAST’S SHOW IS BACK, BIGGER THAN EVER!
THE EASTERN COATINGS SHOWJune 1 to June 4, 2015
at The Taj Mahal in Atlantic City, New Jersey
Attend The Conference Of Dynamic Speakers Giving Insights Into The Science, The Manufacturing And The Marketing Of Coatings!
Visit With Suppliers To The Coatings Industry On Our Trade Show Floor
For Registration, Hotel And Program/Show Information Go To Our Website:www.easterncoatingsshow.com
For Specific Questions Please Contact Us:Email: [email protected] or call: Ann Fody: 732-291-0168
Hosted By:Eastern Coatings Federation, Inc.
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formaldehyde-free system.” Paoli initially ran both sys-
tems side by side, but decided to convert entirely to formalde-
hyde-free when it became apparent that it offered significant benefits over the previ-ous system.
“This partnership underlines our Planet Possible approach to working together with our customers to deliver breakthrough sustainable solutions,” said Volkan Goren, managing director of AkzoNobel’s Wood Coatings busi-ness. “It is very gratifying to see that we can collaborate and develop a solution that provides an economic benefit to our customer while delivering sustain-able solutions.”
Hempel Continues Global Expansion with its First Factory in AfricaHempel has announced the acquisi-tion of its South African toll manu-facturer The Coatings Manufacturing
Company (TCMC). Since 2011, Hempel South Africa has partnered with TCMC, which is located close to Johannesburg, to better serve custom-ers in the region; the partnership cov-ered the HEMPATEX and HEMPALIN range of products.
“The acquisition of TCMC sup-ports our continued global growth and will open new business possi-bilities for Hempel in Sub-Saharan Africa,” said Hempel’s group execu-tive vice president & CFO Kim Junge Andersen. “ The new factory will al-low us to reduce lead times, streamline our supply chain, increase our ability to serve the regional market and of-fer a more complete assortment to our customers in the decorative, protective and marine industries.”
The new plant in South Africa is one of four new factories that Hempel has added to its worldwide production footprint since 2014, as part of its One Hempel – One Ambitiongrowth strategy.
Hempel inaugurated its first 100 per cent waterborne coatings factory in the Middle East (Saudi Arabia) in February 2014 and a new factory in India in September 2014. In December 2014, as part of the acquisition of Schaepman, a Dutch supplier of specialized indus-trial, protective and decorative coatings, Hempel gained a new production facility in the Netherlands.
H.B. Fuller Company Acquires Tonsan AdhesiveH.B. Fuller Company has finalized the previously announced purchase of Tonsan Adhesive, Inc., the largest in-dependent engineering adhesives pro-vider in China. With this acquisition, H.B. Fuller adds strong customer rela-tionships in high-value, fast-growing engineering adhesives markets, state-of-the-art manufacturing facilities, and strong product and technology develop-ment capabilities.
“With the addition of the Tonsan
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business, H.B. Fuller is now a key, glob-al competitor in some of the adhesives industry’s most innovative and profit-able segments,” said Jim Owens, presi-dent and CEO, H.B. Fuller. “Together with Tonsan’s management, we will build a stronger position from which to serve our customers in China and around the world. And, with our com-bined expertise and focus on innovation and growth, we will continue to help customers design new, different and better products.”
Tonsan generated approximately $100 million in revenue in 2014. H.B. Fuller has acquired 95 percent of the eq-uity of Tonsan for cash consideration of Rmb 1.4 billion, or approximately $225 million. The four founding shareholders of Tonsan will remain with the company as a part of the leadership team and re-tain a minority equity interest. The results of this business will be included in H.B. Fuller’s Asia Pacific operating segment going forward.
PPG Announces All-New Brand to Better Serve Independent Dealers and Paint ProfessionalsIn an ongoing effort to better serve its cus-tomer base of independent retailers, PPG Architectural Coatings, a business of PPG Industries, has launced the all-new PPG P i t t s b u r g h Paints brand, combining the heritage and product excel-lence of both the PPG Pittsburgh Paints brand and Devoe Paint. The new PPG Pittsburgh Paints brand will be available exclusively to U.S.-based independent retailers and represents a strong history in quality, du-rability and performance to contractors, professional painters and homeowners.
“Uniting the strong equities of the PPG Pittsburgh Paints brand and Devoe Paint into this completely redesigned brand offers a powerful option to dealers
who want to support a brand that will be exclusive to the deal-er market,” said Dori Marks, senior marketing manager, PPG Architectural Coatings. “This launch demonstrates our commitment to the independent dealer network, which PPG has supported for more than 100 years, by offering a new level of exclusivity they can offer to the paint professionals and homeowners they serve.”
The all-new PPG Pittsburgh Paints brand is backed by more than 300 com-bined years of paint expertise and will in-corporate the most popular Devoe Paint sub-brands, such as WONDER-TONES, WEATHER KING and WONDER-PRO lines, into the long-standing heritage of color leadership, product knowledge and service excellence that comes with the PPG name. Independent retailers will also enjoy an enhanced level of product and marketing support with the new PPG Pittsburgh Paints brand. New label de-signs will begin to show up on shelves of
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independent retailers at the start of the year. Though most sub-brand formulas under the new PPG Pittsburgh Paints brand
will remain unchanged, some products such as REGENCY, WONDER-PURE and KILSTAIN Primer lines will receive formula upgrades for improved product performance. Original PPG Pittsburgh Paints sub-brands such as MANOR HALL, TIMELESS and SUN PROOF lines will now be sold under the PPG PAINTS brand and available at PPG Paints company-owned stores and inde-pendent dealers.
The new PPG Pittsburgh Paints brand will no longer be sold at PPG Paints com-pany-owned stores, but sold exclusively at independent, locally-owned paint re-tailers. With industry-leading tools and support, quality products, expert service, and the best color platform in the indus-try with THE VOICE OF COLOR pro-gram, the PPG Pittsburgh Paints brand is backed by PPG Industries – a leading
global coatings manufacturer – and meets the needs of all segments, from residential repaint to commercial applications.
Benjamin Moore Natura, Insl-X Garageguard Voted 2015 Products Of The YearBenjamin Moore’s Natura and INSL-X GarageGuard paints have each been named Product of the Year for 2015. Product of the Year is the world’s larg-est consumer-voted award for product innovation where winners are backed by the votes of 40,000 consumers in a na-tional representative survey conducted by research partner, TNS, a global lead-er in consumer research. Natura and GarageGuard have taken home the top honors for the Paint Category.
Entered products are then placed into specific categories such as food, bever-ages, personal care, household care, etc. Products are then chosen as a winner in each category through the TNS survey of 40,000 consumers.
Natura is a premium zero-VOC product with zero emissions that pro-vides both beautiful and durable hiding. GarageGuard is a water-based, catalyzed epoxy floor coating that gives garage floors an extremely durable and show-room like appearance. It delivers out-standing hardness and superior chemical, abrasion and impact resistance in a long lasting semi-gloss finish.
Crown Paints Invests $2.5 Million to Establish Paint Factory in RwandaCrown Paints has announced its entry into Rwanda with the establishment of a modern paint showroom in Kigali and a five-year plan to invest approximately $2.5 million in the country. Rwanda now becomes the third country to host Crown Paints’ showrooms in East Africa, as the paint maker also owns five other in Kenya and one in Tanzania.
According to Crown Paints Group CEO Rakesh Rao, the company aims to
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transform the lives of Rwandese by creat-ing more job opportunities and contrib-uting to the country’s economic growth as it also aims to establish a paint factory in Rwanda.
“We aim to recruit more customers and equip them with knowledge on our paints portfolio. There is a boom in the construction sector in Rwanda and con-sumer tastes are changing fast, with more people using texture and stone finishes,” said Rao.
The opening of the showroom in Rwanda comes after Crown Paints opened a depot in Kigali six months ago. According to Rao, the firm has full confidence in the Rwanda market and believes it’s the next frontier for its growth in the coming years. “With the rise in construction, Rwanda market has posed great opportunity for Crown Paints and we have gained a great level of stability in a short period. The market offers a lot of opportunity for quality paints,” he explained.
The showroom will also serve cus-tomers from the Democratic Republic of Congo (DRC) and Burundi.
AkzoNobel’s Polymer Chemistry Business Wins 2015 JEC Group Innovation AwardAkzoNobel has received the 2015 JEC Innovation Award for its patented cure system for bio fiber reinforced compos-ites in the competition’s Resins category. The company will receive its award dur-ing the JEC Europe Composites Show in Paris March 10-12, 2015.
AkzoNobel received the JEC Innovation Award based on the develop-ment of its new technology that removes barriers and allows for the adoption of sustainable bio fibers to be used by com-posite producers.
Fiber reinforced composites are found in a wide variety of consumer, industrial and infrastructure products. Specifically, many if not all of these products rely
on glass fiber reinforcements. While glass fibers are adequate, alternative bio-based reinforce-ments offer a number of advan-tages to manufacturers including a much lower CO2 footprint, light weight and high-performing product properties.
Application of bio fibers in unsatu-rated polyester (UP) composites requires drying of hygroscopic fibers. After drying, immediate processing is required to pre-vent moisture take-up, which can make the application of bio fibers complicated and cumbersome.
“We are convinced that this innova-tion can have a significant influence on the adaptation of bio fibers in the un-saturated polyester composite industry,” said Markus Majoor, global market seg-ment leader for AkzoNobel’s Thermoset business. “We look forward to sharing both the commercial and technical as-pects of this innovative cure system with our existing and prospective customers at the JEC Paris and we intend to build a
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co-supplier network with natu-ral fiber producers to bring this innovation to market.”
Sherwin-Williams Partners with Wayfair to Offer Shoppers Color InspirationWayfair Inc., an online site for home fur-nishings and décor, has formed a partner-ship with Sherwin-Williams to integrate color matching and inspiration through-out the Wayfair.com shopping experience. Shoppers will be able to browse paint colors alongside more than two million products in furniture, décor and bedding.
“We are continually focused on creat-ing innovative ways to help people shop for their homes,” said Steve Oblak, senior vice president and general manager of Wayfair.com. “Our new color integration with Sherwin-Williams will assist our customers in making confident product selections while shopping our extensive selection of home furnishings and dé-cor. Whether matching new bedding to bedroom walls or pairing accent pillows with a new sofa, customers will now be able to find color inspiration and ideas right alongside Wayfair’s vast selection of products.”
“Wayfair is a terrific partner for a collaboration that includes the integra-tion of our color technology throughout the online retail experience,” said Karl Schmitt, senior vice president of mar-keting, research and design, Sherwin-Williams. “While making purchases of home furnishings and décor on Wayfair.com, we know that Wayfair customers are also making decisions and seeking
inspiration related to painting and wall color. It makes perfect sense to integrate our color expertise into the Wayfair shop-ping experience. Together, we are giving consumers the tools and inspiration they need to bring their vision of home to life.”
PPG Launches Redesigned Website for ADJUSTRITE SystemThe commercial coatings group of PPG Industries has launched a rede-signed website for the ADJUSTRITE Commercial Estimating System at www.adjustrite.com. The site went live in early November and features a refreshed look, user-friendly navigation and a wealth of new information about the AdjustRite and AdjustRite Plus collision repair es-timating systems. The website focuses on the two applications and details and compares their individual features and benefits.
The AdjustRite and AdjustRite Plus systems are specifically designed for the commercial truck market and have been updated to coincide with the launch of the website.
“The new website makes AdjustRite easier than ever to use,” said John Lewis, manager of programs and services for PPG’s commercial coatings group. “The database has been expanded, a variety of estimate solutions are available, and visitors can even sign up for a free trial to see which program best fits their require-ments. We’re confident that our current customers will appreciate the site and system enhancements, and I think those just learning about AdjustRite will also
be pleased.”While the AdjustRite system is updat-
ed regularly, enhancements introduced on the website include:
• an online alternative parts solution with list prices for a variety of truck makes, models and parts;
• a generic light-duty pickup truck da-tabase; and
• a combined pricing solution that first checks for facility pricing, then checks for available global average pricing.
The website also provides informa-tion regarding AdjustRite system require-ments, presents a comprehensive list of relevant frequently-asked questions and debuts a dedicated “What’s New” section.
The AdjustRite system is a logic-based estimating platform that uses actual truck model information, based on a sophisti-cated database compiled from truck parts and repairs, for consistent repair estimate accuracy. The AdjustRite Plus system, which is particularly suitable for insur-ance companies and claims adjusters, additionally offers a claims management component—it is the first and only full-service application that takes into con-sideration the complete commercial truck claim process. The automated features of the AdjustRite and AdjustRite Plus systems dramatically reduce the time re-quired to write an error-free professional repair estimate, virtually eliminating the chance of miscalculation while improving overall cycle time and productivity.
The AdjustRite estimating platform works on all Web-enabled computers, in-cluding mobile devices, that meet system
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requirements. Estimates can be managed from the office, shop or in the field. The system is also EMS-capable, enabling it to communicate easily with other shop man-agement systems.
The AdjustRite system was developed by PPG’s commercial coatings group for commercial truck dealers, independent collision repair facilities, fleet repair fa-cilities, independent claims adjusters and insurance companies.
Sika Enters Into Negotiations to Acquire Axson TechnologiesSika has entered into exclusive negotia-tions with Axson management and share-holders to acquire Axson Technologies, a leader in the field of epoxy and poly-urethane polymer formulations for de-sign, prototyping and tooling, structural adhesives, composite materials and en-capsulation products for the automo-tive, nautical, renewable energy, sports & leisure and construction markets.
The transaction is subject to conditions including anti-trust approvals in certain jurisdictions as well as consultations with employee representatives.
Axalta Coating Systems North America Launches ‘Color Block’ BlogAxalta Coating Systems has launched its new blog, called Color Block, which focuses on color to highlight its Automotive Color of the Year cam-paign. Axalta executives and four-time NASCAR Cup Series champion Jeff Gordon and Ray Evernham, three-time NASCAR champion crew chief and host of Velocity’s television show, Americarna revealed Axalta’s 2015 col-or of the year, Radiant Red, at SEMA 2014 in Las Vegas, Nevada. Radiant Red debuted on the No. 24 Axalta Chevrolet SS driven by Gordon.
The blog will feature posts from ex-perts in a variety of industries includ-ing fashion, interior design, architecture
and cosmetology to name a few. Axalta’s own color ex-perts Nancy Lockhart and Dan Benton will post blog articles as well.
“We are excited to launch Color Block. This is a great opportunity for Axalta to continue to share our auto-motive color expertise and invite ex-perts from an array of fields to discuss the relevance of red in their industries,“ said Nancy Lockhart Axalta color mar-keting manager.
American OEM Selects Valspar Wood for New Tennessee Prefinished Flooring LineValspar, manufacturer of wood coat-ings for prefinished flooring, siding, moulding, kitchen cabinets, furniture, and other building products, has began supplying coatings to a new American OEM hardwood-flooring line in Only, Tennessee. The new line is designed to
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USGBC Releases the Top 10 States for LEED Green Building Per Capita in Nation
Now in its fifth year, the per-capita list is based on 2010 U.S. Cen-sus data and includes commercial and institutional green build-ing projects that were certified throughout 2014. Illinois retained its top national position for the second year in a row, with 174 LEED certifications representing 3.31 square feet of LEED-certi-fied space per resident.
Two newcomers to the list, Georgia and Arizona, show that 2014 was a year of major growth for LEED in the South and Southwest regions of the country, while the continued strong performance of Washington, D.C., Maryland and Virginia have helped the mid-Atlantic region remain the epicenter of green building across the country. Washington, D.C., which is not in-cluded on the official list of top states due to its status as a feder-al territory, is notable as it continues to lead the nation with 29.44 square feet of space per resident certified in 2014. Maryland and Virginia finished third and fourth respectively, and both states increased their per capita totals to 2.70 and 2.33 square feet of LEED space per resident in 2014.
2014’s list had the highest average (2.34) of per capita space certified per resident per state since 2010, and the second high-est average to date. Six of the eight states (IL, CO, MD, VA, MA and HI), which were also on the list in 2013, increased the amount of square feet of space they certified per resident in 2014. Illinois and Colorado are the only two states to make the list every year since 2010.
The full ranking is as follows:1. Illinois 2. Colorado 3. Maryland 4. Virginia 5. Massachusetts 6. Hawaii 7. California 8. Georgia 9. Minnesota 10. (tied) Arizona 10. (tied) New York
USGBC calculates the list using per-capita figures as a mea-sure of the human element of green building, allowing for a fair comparison of the level of green building taking place among states with significant differences in population and, accordingly, number of overall buildings.
In 2014, LEED for Building Operations and Maintenance was once again the most popular rating system within the top
10 states, representing 48 percent of the total square footage certified. LEED for Building Design and Construction was the second most popular rating system in the top 10, representing 46 percent of the square footage certified and LEED for Interior Design and Construction was the third most popular rating sys-tem, representing 6 percent of total square footage certified in these states in 2014.
A sample of notable projects that certified in these states in 2014 include:
• Illinois: The Aon Center, a 3.2 million-square-foot tower in Chicago owned by Jones Lang LaSalle, LEED Silver
• Colorado: Denver Museum of Nature & Science’s Mor-gridge Family Exploration Center in Denver, LEED Platinum
• Maryland: NASA Goddard Space Flight Center Building 26 in Greenbelt, LEED Gold
• Virginia: University of Mary Washington’s Technology Con-vergence Center in Fredericksburg, LEED Silver
• Massachusetts: Winchester Hospital Ambulatory Surgery Center in Winchester, LEED Gold
• Hawaii: City Financial Tower in Honolulu, LEED Gold• California: Levi’s Stadium in Santa Clara, LEED Gold• Georgia: The Georgia World Congress Center in Atlanta,
LEED Silver• Minnesota: Wells Fargo Center in Minneapolis, LEED Gold• Arizona: Arizona State University Health Services renova-
tion in Tempe, LEED Platinum• New York: Golisano Institute for Sustainability at the Roch-
ester Institute of Technology in Rochester, LEED PlatinumCollectively, 1,662 commercial and institutional projects be-
came LEED certified within the top 10 states in 2014, represent-ing 251.7 million square feet of real estate. Worldwide, 4,502 projects were certified in 2014, representing 675.7 million square feet.
More than 26,600 projects representing 3.6 billion square feet of space have been LEED-certified to date, with another 42,000 projects representing 8.8 billion square feet in the pipe-line for certification. USGBC launched LEED v4, the newest ver-sion of the rating system, in the fall of 2013. The latest version continues to raise the bar for the entire green building industry, which Forbes Magazine projects could be worth up to $960 bil-lion globally by 2023. LEED v4 features increased technical rigor; new market sector adaptations for data centers, warehouses and distribution centers, hospitality, existing schools, existing retail and midrise residential projects; and a simplified submittal pro-cess supported by a robust and intuitive technology platform.
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and high-style production and quick color change-outs on a variety of sub-strates and finishes.”
As a first step in that evaluation process, Valspar Wood’s application engineers conducted line productivity surveys and mapped line configurations and equipment based on desired pro-duction processes. Part of that process includes analyses of line speed, tem-peratures, calibration, cure parameters, coatings formulas, and color integrity, among other elements required for op-timum production.
The Valspar Wood team of appli-cation engineers, technicians, color formulators, and coatings chemists, re-ported findings and recommendations back to American OEM management to improve throughput, efficiencies and cost control. From this exercise a standard operating procedure was implemented.
“Although American OEM is a new company, our manufacturing team
has worked together for many years,” said American OEM chief executive officer Don Finkell . “We’ve worked with Valspar for more than 25 years so naturally they are an important part of our operation.”
The American OEM operation uses specialized color mixing equipment that, when combined with advanced knowledge and expertise, consistently replicates colors that are 99.9 percent accurate. Equally important, the color equipment promotes sustainability be-cause it greatly reduces tint and chemi-cal waste involved in color formulation and reproduction, in many cases elimi-nating waste completely.
Finkell continued, “Valspar came in, evaluated our lines and went to work,” he said. “They surveyed the current line speeds and finish parameters and imme-diately began working with and training our employees. Valspar’s support was instrumental in getting our operation up and running.”
Axalta Receives Multi-site ISO 14001 Certification for Global Manufacturing FacilityManufacturing centers of Axalta Coating Systems received certification of confor-mance with the requirements of the ISO 14001:2004 standard. The certification has been accredited by Lloyd’s Register LRQA and is valid for three years. The certification applies to all 34 of Axalta’s majority-owned manufacturing facilities that produce liquid and powder coatings.
“We are very proud to receive ISO cer-tification again and be recognized for our global efforts to maintain and continually improve our multi-site Environmental Management System (EMS),” said Peter Hurd, Axalta senior vice president for Operations. “Our renewed certification is a testament to the effort, dedication and know-how of the people of Axalta across the globe. Their diligence and capabilities help protect our assets, our employees
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and the communities in which we operate.”
ISO 14001 certification pro-vides assurance to employees,
customers and corporate partners, as well as to the general public and regulatory agencies, that companies adopt a system-atic approach to environmental respon-sibility. The ISO 14001 program enables organizations to measure the environ-mental impact of their activities, to set environmental objectives, and to imple-ment assessment and reporting processes to ensure environmental performance is continually improved.
In order to be recertified as compliant with ISO 14001 requirements, Axalta underwent a demanding evaluation pro-cess in 2014 that included third-party audits at 11 of our 34 manufacturing fa-cilities. The audits focused on site com-pliance with the ISO 14001 standard as well as compliance with the Axalta global EMS. Each site passed a rigorous evaluation process covering a multitude of procedures, programs and practices within five criteria: environmental poli-cy, planning, implementation and opera-tion, checking and corrective action, and management review. The recertification process culminated in a comprehensive audit in December, 2014 by LRQA of the Axalta global headquarters, during which the effectiveness of the global EMS was assessed.
To maintain certification, LRQA will continue to perform semi-annual audits of Axalta’s headquarters and a represen-tative sampling of certified sites to ensure compliance and to assess initiatives for continued improvement. Our customers can be confident that Axalta will continue to provide the high quality products and services they have come to expect well into the future.
BASF European Production Center for Flooring, Waterproofing Systems Fully OperationalBASF’s new European competence center for flooring and waterproofing systems at Oldenburg, Germany, is now fully op-erational. Manufacture of the Masters Builders Solutions products has been
relocated from Schaffhausen, Switzerland. This relocation was the key step in the continuing development of business fol-lowing the sale of the CONICA Sports Surfaces business and the Schaffhausen, Switzerland, facility in July 2013. Besides production, customer order management, sales, marketing, product management and research and development depart-ments are now located at Oldenburg which BASF says has “proven to be the right choice due to its location in the EU, the good infrastructure, and the compe-tence of its employees.”
“Our new center underlines our com-mitment to sustainable, long-term expan-sion for our flooring and waterproofing system segments. In addition, we are reinforcing our position as a reliable, in-novative partner to our customers and providing support for them through in-dividual solutions,” said Philipp Kley, senior vice president of the Construction Chemicals Europe Business Unit.
The relocation of production equip-ment from Schaffhausen to Oldenburg took place in two stages to minimize neg-ative impact on production operations. BASF has invested in logistics, facilities, production equipment, research and development. The added roll out of the tinting hubs (machines to color the floor systems) in Europe, increases flexibility, brings supply efficiency close to the cus-tomer and will improve the professional service significantly.
Hardide Coatings Invests $7 Million in U.S. PlantHardide Coatings, Inc., a UK-based pro-vider of advanced surface coating tech-nology, has plans to invest in a new manufacturing plant in Virginia (U.S) worth approximately $7 million. The investment will see Hardide Coatings expand provision of its range of special-ist nanostructured coatings throughout North America.
The 26,000 square foot facility in Martinsville, Henry County, is planned to be operational in the fourth quarter of 2015 with up to 29 jobs being cre-ated in the first three years. The com-pany produces a patented range of hard wearing coatings which significantly
increase the life of critical metal parts operating in abrasive, erosive, corro-sive and chemically aggressive envi-ronments. The new facility will service existing and new customers in the oil and gas, aerospace, flow control and advanced engineering markets.
Philip Kirkham, CEO of Hardide plc said: “Demand from customers in North America, including leading com-panies operating in oil and gas explo-ration and production, valve and pump manufacturing, nuclear, advanced en-gineering and aerospace industries, is developing well and a local production facility will significantly boost the busi-ness available to us.”
The new facility is located within an Enterprise Zone in a state where more than 230 aerospace companies, the Commonwealth Center for Advanced Manufacturing and two Rolls-Royce facilities are based. It will house new chemical vapour deposition (CVD) coat-ing reactors as well as the latest pre-treat-ment, inspection, quality assurance and finishing equipment.
“Martinsville, Virginia was chosen af-ter a long and detailed evaluation of nu-merous locations in different states. We chose Virginia as it offers a positive busi-ness environment with a central location for the existing and projected customer base and it makes a compelling economic and business case,” addedKirkham.
Speaking about the announcement, Governor McAuliffe said, “Creating jobs in the advanced manufacturing sec-tor is critical as we work to build a new Virginia economy. I am thrilled to an-nounce these new jobs, which pay well above the average prevailing wage for the region. I had the opportunity to meet with company officials last summer in the U.K. about this project, and we are hon-ored to welcome Hardide Coatings to the Commonwealth’s growing roster of inter-national companies.”
“This is a big win for rural Virginia as the region continues its economic re-bound,” said Maurice Jones, Virginia Secretary of Commerce and Trade. “Hardide Coatings is a growing global company, and this significant investment to expand its manufacturing presence
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to serve worldwide customers is a great testament to the strong workforce and infrastructure in place in Martinsville-Henry County and the Commonwealth as a whole.”
Fit-out of the building and local re-cruitment is already underway. The new personnel will receive full training in the Hardide coatings’ process at the com-pany’s UK headquarters before the North American facility becomes operational later this year.
The range of Hardide coatings are highly abrasion, erosion, corrosion and chemical resistant while also being tough, ductile and impact resistant. Applied by chemical vapour deposition (CVD), the process can also coat them to inter-nal surfaces and complex shapes. The coatings technology is proven to offer dramatic improvements in component life, delivering cost savings to customers through reduced downtime and increased operational efficiency.
PPG Protective and Marine Coatings Greece Holds Second Customer Event PPG Industries in Greece recently fol-lowed up its first customer training semi-nar with a second event at its facility in Acharnai, Athens. The follow-up event enabled customers from local shipping companies to learn firsthand about a number of new technologies and prod-ucts and to gain insight into essential as-pects of the marine coatings business.
The sessions were led by George Petkovski, PPG technical training man-ager, Europe, Middle East and Africa (EMEA), who discussed the use of ma-rine coatings in modern shipbuilding, focusing on corrosion paint technology, essential painting and spray-application procedures, antifouling and fouling-release coatings, and maintenance and repairs. Discussion forums across the two-day event focused on the impor-tance of shipboard maintenance, ballast tanks, newbuildings, cargo holds and chemical tanks.
“Following the success of our first event in 2013, we wanted to build on our relationships with our customers and local businesses, to give them a
wider understanding of what we do, and how we can work with them to increase their fleets’ operational efficiency and profitability,” said Tassos Kaklamanis, PPG market manager, marine. “We have been extremely pleased with feedback from those attending, and we hope to continue these ‘up close’ customer events in the future.”
Axalta Paint System Selected as Automotive News PACE Award FinalistAxalta Coating Systems has been named a finalist in the 2015 Automotive News PACE (Premier Automotive Suppliers Contribution to Excellence) Award program for its inno-vative 2-Wet Monocoat paint system.
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The first of its kind, the 2-Wet Monocoat paint system was de-signed to help OEM customers reduce the complexity of the
conventional coating process and in-crease productivity by fusing the proper-ties of a basecoat and clearcoat into one coating layer and reducing the number of drying cycles and ovens from two to one. The result is a system that needs less space on the shop floor, which is ideal for manufacturing facilities with smaller footprints and for brownfield paint shop conversions. To create these properties, while also improving the monocoat’s appearance, Axalta tailor-made a hyper-branched acrylic polymer for this innova-tive new product.
“Axalta’s 2-Wet Monocoat paint sys-tem was designed to improve appearance and durability while providing step-change efficiencies for our OEM custom-ers,” explained Steven Markevich, Axalta senior vice president and president of its Light Vehicle OEM coatings business. “Having our 2-Wet Monocoat paint sys-tem selected as a 2015 PACE Award final-ist reflects our commitment to constant innovation. Our unique resin chemistry helped to facilitate the streamlining of the process and the elimination of steps.”
British Coatings Federation Says Paint Sales Outperform EconomyThe latest figures from the British Coatings Federation show that for the second consecu-tive year, paint sales have out-performed GDP, with an increase of five percent in volume during 2014, against economic growth of three percent.
“We’ve seen excellent growth in the trade paint sector, which experienced near double-digit growth, due to the combined effect of general economic recovery, and the growth in new house building,” said Tom Bowtell, chief executive of the BCF.
Woodcare products also had a very good year with double- digit growth, helped in part by the much better weather last year compared to 2013.
Industrial coatings sales have been disappointing with more or less flat sales, with a decline in commercial and infrastructure projects. Similarly, wall-coverings and printing inks have also struggled, although towards the end of 2014 volumes saw some improvement, stimulated by growth in packaging inks and wallcoverings exports.
Looking to 2015, nine out of ten British Coatings Federation members are optimistic about sales and growth, fore-casting an increase in number of employ-ees, capital investment, sales value and gross margin.
“The industry is in a really buoyant mood after the generally excellent year for paint sales in 2014, and it is encour-aging to see such high levels of optimism as we head into a new year,” concluded Bowtell.
Axalta Announces Integrated Title Sponsorship with Pocono RacewayAxalta Coating Systems and Pocono Raceway jointly announced a multi-year partnership that will include an integrated sponsorship campaign and the renaming of this year’s June NASCAR Sprint Cup Series (NSCS) race held at ‘The Tricky Triangle.’ The “Axalta ‘We Paint Winners’ 400” marks the first time that Axalta will be a title sponsor in a NASCAR Sprint Cup Series race.
As a part of the overall program, Axalta plans to leverage its sponsorship across multiple platforms which will in-clude digital and social media, traditional marketing outreach, and customer and community race-day events.
“Axalta is proud of its 22-year motor-sports partnership. As a leader in the US refinish business, our paint graces race-cars that burn rubber on the track each season and we proudly support four-time NASCAR Cup Series champion Jeff Gordon,” said Axalta vice president and head of its North America business, Nigel Budden. “Now, we are pleased to ex-pand our racing involvement as Pocono Raceway’s title sponsor of the upcom-ing race on June 7th. We look forward to cheering on Gordon, as he vies for a
seventh win at Pocono Raceway.”Axalta has a long-history in the racing
industry. In addition to being the sponsor of the No. 24 Axalta Chevrolet SS, driven by Jeff Gordon, Axalta is also the official paint supplier of Stewart-Haas Racing and Hendrick Motorsports.
“We are very excited to share this great news, in cooperation with everyone at Axalta Coating Systems,” said Pocono Raceway president/CEO, Brandon Igdalsky. “They have been a great ad-dition to the Pocono Raceway family, and we look forward to growing this relationship in 2015 and beyond. What makes this even more special is the fact we get to work hand-in-hand with a true global powerhouse who also calls the Commonwealth of Pennsylvania ‘home.’”
PPG 2015 Show Truck Tour Dates ReleasedPPG Industries’ automotive refinish business has released the 2015 appear-ance schedule of its colorful show truck. The truck, a popular crowd-pleaser at its tour stops, is a 75-foot 2007 Coronado Freightliner tractor-trailer rig. This year it sports a new paint scheme that highlights the vibrant colors, ingenious graphics and matchless special effects that PPG’s advanced refinish products allow and encourage.
Again this year, veteran PPG driver Chad Hook will steer the truck across the country to major custom car and truck shows sponsored by the Goodguys Rod & Custom Association, the National Street Rod Association (NSRA) and other automotive enthusiast groups. He has been driving the PPG show truck since 1999 and has never missed an event or arrived late. He will begin his annual expedition April 24 with the Goodguys 2nd Florida Nationals and move on to Nashville, Indianapolis and other desti-nations across the nation. He will make a total of 14 stops and end the season with the Goodguys 18th Southwest Nationals in Scottsdale, Arizona, Nov. 20.
The complete tour schedule is as fol-lows: April 24-26: Kissimmee, Florida - Goodguys 2nd Florida Nationals May 15-17: Nashville, Tennessee - Goodguys 10th Nashville Nationals June 5-7:
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Indianapolis - Goodguys 2nd Indy Nationals June 12-14: West Springfield, Massachusetts - Goodguys 23rd East Coast Nationals June 19-21: Saint Paul, Minnesota - Back to the ‘50s July 3-5: Des Moines, Iowa - Goodguys 24th Heartland Nationals July 10-12: Columbus, Ohio - Goodguys 18th PPG Nationals July 17-19: Syracuse, New York - Syracuse Nationals Aug. 6-9: Louisville, Kentucky - NSRA Street Rod Nationals Sept. 10-12: West Valley, Utah - Ultimate Air Affair Sept. 19: Englishtown, New Jersey - Diesel Nationals Oct. 2-4: Fort Worth, Texas - Goodguys 23rd Lone Star Nationals Oct. 8-10: Biloxi, Mississippi - Cruisin’ the Coast Nov. 20-22: Scottsdale, Arizona - Goodguys 18th Southwest Nationals.
Nissan Awards BASF Shanghai Coatings with Excellent Supplier Award BASF Shanghai Coatings Co., Ltd., one of the leading automotive coatings suppliers in China, has recently been awarded the “Excellent Supplier Award 2014” by Dongfeng Nissan Passenger Vehicle Company and Zhengzhou Nissan Automobile Co., Ltd. As the only coat-ings supplier to win the annual award, BASF was recognized for the high-quality coatings solutions, the outstanding per-formance in technical competency and level of services delivered.
“Dongfeng Nissan has been work-ing with BASF for more than 10 years. In 2014, we applied BASF’s Integrated Process II for the first time in our new plant in Dalian, China,” said Xilu Liu, director of Raw Material Purchasing Department of Dongfeng Nissan Passenger Vehicle Company. “BASF has impressed us with its technical compe-tence and ability to build mutual trust in this project. This award is a testament to its achievements with us and we believe that our successful partnership will help us deliver innovative and unique auto-motive products and services to enrich our customers’ lives.” The innovation of Integrated Process II consists in eliminat-ing the second paint layer, the primer coat and its baking phase. A new waterborne basecoat system takes on the functions
of the primer, which not only effectively shorten the painting process, but also reduce volatile organic compounds emis-sions and save energy and materials.
“Our partnership with our suppliers plays a pivotal role in Zhengzhou Nissan. As the winner of the Excellent Supplier Award, BASF has shown dedication to ex-cellence and we appreciate our long-term strategic partnership with the company.” said Junfeng Wang, Deputy Director of Purchasing Department, Zhengzhou Nissan Automobile Co., Ltd.
BASF Shanghai Coatings Co., Ltd. is a joint venture between BASF Group and Shanghai Huayi Fine Chemical Co., Ltd., with more than 17 years of partnership.
PPG’s Liquid Nails Portfolio Now Available on ARCATArchitects, engineers and contractors can now find product information on the complete line of Liquid Nails brand adhe-sives and Top Gun caulks and sealants on
the ARCAT database for specifi-cation in a variety of construc-tion projects.
Serving as an online resource center for nearly 3 million architects, engineers and contractors, ARCAT provides a database of technical data, catalogs, videos and specifications from more than 11,000 manufacturers. Also, ARCAT green reports LEED credits for various building projects and materi-als, including a listing of LEED-certified Liquid Nails brand green adhesives that are available.
Additionally, a mobile app is avail-able for Android, iPhone and iPad users to access the complete catalog of ARCAT products and more on-the-go. The app assists contractors in the productivity of the design-build process, from design to construction and facility management.
Additional Liquid Nails product in-formation and resources can be found at www.liquidnails.com. CW
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IRL has launched a new edition of its single country report “A Profile of the Chinese Paint Industry.” In this study, IRL examines China’s paints and coatings market independently and not as part of a regional study on the Asia Pacific paint market, thereby enabling to present more in-depth information on paint market influences and trends. This fully updated seventh edition provides market data for 2013 and forecasts for 2018.
The total consumption of paints and coatings in China reached 13.1 million tons in 2013, and is forecast to rise to nearly 17.9 million tons by 2018. This is equivalent to an average annual growth rate of 6.5 percent, which is somewhat lower than historical trends in China but is still impressive compared with the more mature markets such as the EU, U.S. and Japan. This growth forecast takes into account predicted Chinese GDP growth, the development of the iron and steel in-dustry and its related sectors, growth in downstream industries (such as construc-tion, automotive, petrochemical and ma-chinery) and current per capita coatings consumption, which remains low.
After four years of rapid growth, the Chinese paints market started to slow down in 2013 due to the unfavorable global economic situation and decelera-tion of certain downstream industries. However, demand for coatings in the construction, automotive, appliances and infrastructure sectors continued to grow. Therefore, the total paints market grew fairly moderately in 2013.
Architecture is the largest end-use sector in China and continued to grow quickly in 2013 due to an increase in the construction of low-cost housing, com-mercial housing and infrastructure. The protective coatings market is the second-largest sector in China due to the rapid development of construction, transporta-tion, petrochemical, energy and machin-ery projects. Nuclear power and wind power infrastructure, high-speed rail,
roads, bridges, containers and off-shore engineering applications continued to drive growth in the protective coatings market in 2013.
The wood coatings market was af-fected by the stagnation of exports, but stimulated by domestic demand for solid wood furniture. The powder coatings market remained in steady growth due to strong demand from appliance manufac-turers and the construction industry. The automotive coatings market continued to be boosted by growth of car production and an increase in car ownership, despite government controls on traffic flow in major cities. The plastic coatings market was possibly the fastest growing segment in 2013, due to recovery of the demand from appliance, mobile phone and com-puter applications.
The marine coatings segment was the worst performing in 2013, mainly due to deterioration of the global marine in-dustry and competition from other Asian countries for shipbuilding and repair.
Other segments such as coil coatings, road marking coatings, can coatings and aerospace coatings, achieved reasonable growth in 2013.
The per capita consumption of coat-ings was only 9.6kg, and the consump-tion of architectural coatings was only
3.6kg per head in 2013; these figures are much lower than the global average and the average consumption in Western countries. This indicates a large, as yet untapped potential in the Chinese coat-ings market to be exploited in the future.
Nevertheless, the Chinese market is expected to grow more rationally after a decade of fast growth. The industry will continue to consolidate, and the market will become more integrated be-tween manufacturers, distributors and service providers. The overall industry is facing further challenges, in terms of capital, strategic transformation, in-creasing demand for quality products and services, growth of environmental and safety issues, and a dynamic busi-ness environment.
“A Profile of the Chinese Paint Industry” gives an insight into the mar-ket changes in the past few years, as well as outlining the key trends affecting nine mainstream paints and coatings seg-ments: architectural/decorative, industrial wood coatings, protective coatings, ma-rine coatings, automotive OEM coatings, automotive refinishes, powder coatings, general industrial coatings (including coil coatings) and plastic coatings. Forecasts on these are presented for the year 2018 alongside market data for 2013. The cost
IRL Publishes a Profile of the Chinese Paint Industry
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of the full report is €3,250. For more information go to www.informationresearch.co.uk.
Grand View Research Reports on Global Industrial Coatings Market Size and Forecast up to 2020According to a report from Grand View Research, the global industrial coatings market is expected to witness growth owing to the increased importance of corrosion resistance, high temperature performance and enhanced service life in automotive, marine, construction and oil & gas industries. Technological de-velopment in solventborne and powder coatings is expected to play a crucial role in promoting industrial coatings market growth over the forecast period. Regulatory support aimed for reducing VOC emission is likely to fuel eco-friend-ly coatings demand, and is expected to have a positive impact on industrial coat-ings market in the near future.
Governments of India, China and Middle East countries have increased their expenditure on infrastructure, which is expected to augment global in-dustrial coatings market. Positive outlook towards the oil & gas sector in BRICS is expected to have a positive impact on in-dustrial coatings market over the next six years. Development of unconventional resources such as shale gas and tight oil in the U.S. and Canada is expected to promote the use of industrial coatings as solutions for providing corrosion resis-tance and wear protection in drilling and exploration applications.
Major market participants include PPG Industries, AkzoNobel, Axalta, DuPont, Sherwin-Williams BASF, Nippon Paints, Valspar and NOROO Paints & Coatings. Application growth of in-dustrial coatings in the automotive and construction industries in Asia Pacific has forced market players to increase their production capacities in China and India. In May 2013, Axalta announced an investment of $50 million for their waterborne coatings manufacturing fa-cility situated at Shanghai, China. The plant is expected to supply 25,000 tons of waterborne coatings for automobile
manufacturers located in South and Central China.
U.S. Demand for Adhesives & Sealants to Reach $12.8 Billion in 2019 According to Freedonia Research, U.S. demand for adhesives and sealants is forecast to increase 2.8 percent per year to 6.4 billion pounds in 2019, valued at $12.8 billion.
A turnaround in construction activ-ity, combined with the expanding use of adhesives and sealants in manufac-turing and assembly, will underpin de-mand gains. Analyst Carolyn Zulandt found: “Adhesive bonding technolo-gies will make further inroads in ap-plications historically dominated by mechanical fasteners and other alter-native joining systems.”
Advances will be limited by trends to-ward high solids formulations and lower application weights. Market maturity and sluggish growth in paper packaging and other key markets will further re-strain increases. These and other trends are presented in “Adhesives & Sealants,” a new study from The Freedonia Group.
Emulsion and dispersion adhesives and sealants will remain the leading product type. The ongoing displacement of solvent-based products is expected to support increases as end users strive to meet emissions regulations through the adoption of water-based and higher solids formulations. The fastest annual growth through 2019 is expected for reactive adhesives and sealants, driven by rising demand in major markets and trends favoring higher value materials. Silicone and polyurethane adhesives and sealants will post the most rapid gains among reactive types, supported by their superior performance characteristics.
Among adhesives and sealants mar-kets, the fastest annual gains are project-ed for construction, which will recover from the declines of the 2004-2014 pe-riod. Accelerated new building construc-tion will fuel gains, as will increased improvement and repair activity and ris-ing infrastructure spending. Faster gains will be prevented by the development of higher performance products with
longer replacement cycles. The slowest annual gains are projected for the pack-aging market, which will be hampered by weakness in the paper and paperboard packaging segment.
Manufacturing and assembly will continue to be the largest market for ad-hesives and sealants. Within this market, the tapes and labels segment is expected to remain the leading outlet for adhe-sives, driven by healthy advances in the production of pressure sensitive tapes and labels. Among other segments, solid increases are expected in the aerospace, machinery, motor vehicle, and electrical and electronic markets, where adhesives and sealants will continue to displace al-ternative fasteners.
Kline Says ‘Unknown’ Southeast Asian Biocides Market Growing the FastestWhile biocides market growth in the mature markets of Europe and the U.S. is estimated at two percent and slightly less than one percent, respec-tively, the five percent growth forecast in biocides consumption in Southeast Asia during 2014-2019 makes this re-gion one of the fastest growing and most attractive regions globally, finds recently published “Specialty Biocides: Southeast Asia Market Analysis and Opportunities” report by global consult-ing and research firm Kline & Company.
In recent years, the region has enjoyed economic progress driving the demand in construction, packaging, transporta-tion, and consumer products industries, among others. These in turn are driving growth of key end-use industries in in-dustrial preservation applications, such as paints and coatings, adhesives and sealants, and synthetic latex polymers. Consequently, the industrial preservation applications are leading market demand, accounting for the largest consumption of specialty biocides in Southeast Asia, both in volume and value terms.
Water-based adhesives and paint are enjoying fast growth due to the low volatile organic compound (VOC) emission trend, which is gaining mo-mentum in Southeast Asia. The greater
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public awareness about environmen-tal sustainability issues changes their consumption culture towards more environmentally-friendly products. As a result, market shifts away from solvent-based formulations, and sales of water-based adhesives or paints are growing as they have a low environmental im-pact with lower VOC emission.
The rapid rate of urbanization in Southeast Asia, as well as growing aware-ness about the importance of effective sanitizers, in combination with growing disposable income contributes to growth in consumption in hygiene applications. Hygiene applications are the second big-gest end-use industry with a total volume consumption of 26 percent, estimated to increase by 4.6 percent during the fore-cast period. The water treatment industry will also witness a healthy growth rate due to the economic growth in the region, increasing the number of new power plants and heavy industries.
Due to the importance of quats in Southeast Asia, nitrogen-based biocides are the leading category on a volume ba-sis in the region. While isothiazolinones lead the market by value, other important chemicals include DBNPA, glutaralde-hyde, or peracetic acid.
In a market widely dominated by multinationals, Dow Chemical continues to be the leading supplier in the region. However, the Southeast Asian supplier market remains fairly fragmented with leading suppliers varying from one ap-plication to another. For instance, Troy and Clariant are the leading suppliers of biocides in the metalworking fluids in-dustry in Southeast Asia, while Lonza and Celcure Chemicals dominate the biocides market for wood preservation.
A variety of factors, such as economic growth, increased awareness of health and environment, or multinational sup-plier base along with imports from China and Japan, among others, will drive the biocides market in Southeast Asia. “As Western markets growth potential dimin-ishes due to market maturity or regulatory hurdles, the Southeast Asian region rep-resents an attractive opportunity for bio-cides suppliers, notably in industrial and water applications,” comments Nikola
Matic, Industry Manager, Chemicals & Materials practice.
Global Nanocoatings Market Expected To Reach $8.17 Billion By 2020The global nanocoatings market revenue is expected to reach $8.17 billion by 2020, according to a new study by Grand View Research, Inc.
Nanocoatings are extensively used as a substitute to conventional polymer coatings in applications including auto-mobile, building and construction, and medical and healthcare. Nanocoatings demand is expected to increase due to superior properties and lesser VOC emis-sions as compared to other commercially used coatings in the market.
Medical and healthcare was the larg-est application market for nanocoatings, with demand estimated at 43.7 kilo tons in 2013 owing to increased use of anti-fingerprint and anti-microbial coatings for maintaining clean and hygienic en-vironment in patient care facilities. The segment is also expected to be the fast-est growing application, at an estimated CAGR of 22.7 percent from 2014 to 2020. Nanocoatings are used in automo-tive applications in order to retain color and gloss, with estimated demand of 39.8 kilo tons in 2013.
Further key findings from the study suggest:
• Global nanocoatings market volume was 309.5 kilo tons in 2013 and is expected to reach 1,262.9 kilo tons by 2020, growing at a CAGR of 22.3 percent from 2014 to 2020.
• Anti-microbial nanocoatings were used widely in applications in-cluding medical & healthcare and building & construction to avoid infestation of disease spreading mi-crobes. The segment demand was estimated at 90.9 kilo tons with rev-enue of $541.6 million in 2013 and is expected to grow at a CAGR of 22.9 percent from 2014 to 2020.
• Anti-fingerprint nanocoatings are expected to be the fastest growing product segment at an estimated CAGR of 23.2 percent from 2014 to 2020. The segment is expected to
witness growth on account of its usage in electronics and automotive application.
• North America was the dominant regional nanocoatings market with an estimated demand of 128.7 kilo tons in 2013. Increased infrastructural spending in the cur-rent fiscal budget coupled with high demand for automobiles and ad-vanced healthcare facilities in the region are expected to be major fac-tors responsible for nanocoatings market development.
• Product innovation plays a key role as the fragmented nature of mar-ket results in companies developing new products to gain competitive advantage. The nanocoatings mar-ket is expected to gradually move towards consolidation over the next six years, with raw material supply being a focal point which may trig-ger a trend of mergers, acquisitions and strategic alliances.
Phosphorous-Based Flame Retardant Market in China Poised for Strong GrowthGCiS China Strategic Research estimates that the domestic market of flame retar-dant chemical in China is valued at nearly RMB 6.8 Bn, or approximately $1.1 bil-lion, as of the year end of 2014. The study finds that the market will continue to thrive in the next few years, but growth rate varies greatly by product type.
China continues to play a promi-nent role in the global flame retardant chemical market in terms of produc-tion, domestic consumption as well as direct export and is expected to lead in global market growth. Locally produced phosphorous flame retardant chemi-cal is gradually replacing previously popular halogen-containing chemicals in a broad range of applications, par-ticularly in plastics and rubber segment. Consumption of inorganic flame retar-dant is also on the rise. Both domestic and overseas fire retardant standards and environmental regulations are the driving forces behind this trend; how-ever weaker law enforcement and super-vision in China may make the transition
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slower than suppliers’ optimis-tic expectation.
The report features in-depth analysis of the five key product
types, phosphorous, brominated, inor-ganic, chloride and other types of flame retardant chemicals. The majority of fire retardant chemical is used in plastics & rubber industries as an important addi-tive to PP, PE, PU, engineering plastics for automobile and electronics, flexible PVC, and they are closely followed by the electrical & electronics, chemical (mostly coatings) and electric wire man-ufacturing industries. Other key applica-tions of consideration include chemical, textile, wood processing, paper and more, though size of demand is relatively lower in these sectors.
This GCiS market study draws on a three month in-depth primary survey of 58 of the market’s suppliers and channel players. It is essential reading for any pro-fessional needing accurate and detailed strategic information of this market. Major areas covered include: market size and shares, five-year projections, market structure, pricing trends, distribution, an assessment of key suppliers and more.
U.S. Demand for Construction Chemicals to Exceed $12 Billion in 2018U.S. demand for construction chemicals used in on-site applications is projected to grow 8.2 percent per year through 2018 to $12.1 billion. Gains will be pri-marily driven by double-digit increases in building construction expenditures, sup-ported by healthy economic growth and an improved consumer financial outlook. Increased economic activity and greater government investment in the aging in-frastructure of the U.S. will also support healthy consumption of construction chemicals in nonbuilding applications. While overall growth will be underpinned by the strong increases in construction spending, the product mix will also con-tinue to shift toward new, higher value formulations and technologies as the market adapts to environmental regula-tions and more stringent building codes. These and other trends are presented in “Construction Chemicals,” a new study
from The Freedonia Group.“Following several years of recovery, a
fully healed U.S. housing market will lead to a jump in new residential construction activity,” said analyst Nick Cunningham. Nonresidential building construction ac-tivity is also expected to increase rapidly through 2018. Economic growth will support a rebound in both the indus-trial and office and commercial sectors. Greater economic activity will also re-quire increased investment in infrastruc-ture, both public and private, particularly for the U.S.’ aging transportation net-work. This will lead to healthy growth in nonbuilding construction chemicals de-mand, especially for cement and asphalt additives and coatings. Growing demand for chemical additives and coatings will also result from the increasing use of new concrete technologies that offer superior performance and ease of placement, such as high performance concrete and self-consolidating concrete.
Higher value formulations will con-tinue to gain share in many product seg-ments in response to both environmental and performance concerns. Volatile or-ganic compound (VOC) regulations have been enacted at both the federal and state level. This trend will be further intensified by consumer preferences for low odor and easy cleanup water-based products. The transition toward better perform-ing, longer lasting products will boost the value of the construction chemicals mar-ket going forward, though the decreased replacement frequency and volume of chemicals required will serve as a check on further growth.
Kusumgar, Nerlfi & Growney Report on Formulated AdhesivesAccording to a soon to be released study by the consulting firm Kusumgar, Nerlfi & Growney, global consumption of for-mulated adhesives was 10.24 MM tons in 2014 worth $29.4 billion. Volume has increased modestly since the 2009 reces-sion and a five percent annual rate of growth is forecast through 2019. Growth in Europe and North America is forecast at a mature two percent annual rate while the Asia-Pacific region, led by China, is
forecast to expand at an eight percent an-nual rate.
China represented two-thirds of the formulated adhesive volume in the Asia-Pacific region in 2014 and 32 percent of the global share. Adhesive growth in China is moderating but a still robust eight percent annual rate of increase is forecast through 2019. Japan is the second largest consumer in Asia-Pacific with eight percent of the volume with growth forecast at one percent/yr. India is third in the region with six percent of the volume but will surpass Japan by 2019 owing to its forecast double digit rate of growth.
Brazil is the leading consumer of ad-hesives in South and Central American countries accounting for 60 percent of the region’s volume. A five percent an-nual rate of growth is forecast for Brazil and the region. Pressure sensitive prod-ucts (tapes, labels, decals, etc.) are the largest end use for formulated adhesives representing 27% of the volume in 2014 (Figure 2). Packaging tapes is the larg-est end use with modest growth prospects but many specialized applications are growing faster. Packaging is the second largest adhesive end use with 22 percent of the volume and a four percent yearly rate of growth is forecast. Flexible pack-aging was 15 percent of the packaging volume and one-quarter of the value and is growing six percent/yr.
Woodworking was an outlet for 19 percent of the adhesive tons and includes furniture, building products and other applications. Construction was the other larger volume adhesive end use with 14 percent of the volume. The top four for-mulated adhesive end uses combined for 82 percent of the volume in 2014 and 63 percent of the dollars. Smaller, higher dollar value, end uses include aerospace, electronic, disposable products, windmill blades, etc.
The information will be part of Kusumgar, Nerlfi & Growney’s soon to be released multiclient study, “The Global Adhesives Industry, 2014-2019.” Further information can be obtained at 201-773-0785; e-mail: [email protected] and on the company’s website at www.kusumgar-nerlfi-growney.com. CW
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Akzo Nobel N.V. has reported positive volume growth and an improvement in return on sales (ROS) for the full-year 2014. Excluding incidentals, ROS was 7.5 percent (2013: 6.1 percent).
Operating income excluding inciden-tals grew 20 percent to €1,072 million (2013: €897 million), reflecting higher benefits from ongoing operational effi-ciency programs and lower restructuring charges, offset by higher adverse inciden-tal items. Contrary to positive incidental items of €61 million in 2013, mainly re-lated to gain on divestments, the negative incidental items of €85 million in 2014 relate to provisions for legacy items, an external fraud suffered by one of our subsidiaries in the US, and project costs related to a divestment. Net income at-tributable to shareholders was €546 mil-lion (2013: €724 million which includes exceptional items). Revenue for the full year declined 2 percent, with volume up 1 percent in all Business Areas, more than offset by negative currency effects and divestments.
CEO Ton Büchner said: “For the full year we achieved further improvements in our operational performance, vis-ible in our return on sales and return on investment levels. The introduction of several commercial excellence initia-tives will help us drive organic growth going forward.
“2014 was challenging, evidenced by negative currency effects, a continued lack of growth in Europe and a slow-down in some of the Asian and Latin American economies. During the year, we continued to build a solid foundation and remain on track to deliver on our 2015 target,” he added.
He concluded, “The year was also notable for several key achievements. A major highlight for us in 2014 was the launch of our Human Cities initiative and our partnership with 100 Resilient Cities. We introduced the first carbon credit methodology for the international
shipping industry, which allows ships to generate income in the form of carbon credits by reducing CO2 emissions. We were also especially pleased to be ranked first on the Dow Jones Sustainability Index (in the Materials industry group) for the third year in a row.”
BASF Increases Earnings in 4th Quarter and Full Year 2014 Dr. Kurt Bock, Chairman of the Board of Executive Directors of BASF SE said at the company’s Annual Press Conference in Ludwigshafen: “We achieved our goal for 2014. We increased earnings – de-spite the disappointing economic devel-opment in Europe. We grew profitably. We further strengthened our chemicals business and in turn improved our mar-gins. We have our costs firmly under con-trol. This is an outstanding achievement of the entire BASF team.”
In the fourth quarter of 2014, BASF Group sales of €18.0 billion almost matched the level of the previous year (fourth quarter of 2013: €18.1 billion). Sales volumes increased by one percent.
The Catalysts division as well as the Agricultural Solutions and Oil & Gas segments mainly contributed to this in-crease. Positive currency effects (plus two percent) could not compensate for the mainly oil-price related decline in sales prices (minus four percent). Income from operations (EBIT) before special items rose by €40 million to €1.5 billion (fourth quarter of 2013: €1.4 billion). EBIT before special items rose signifi-cantly in the Chemicals and Agricultural Solutions segments compared with the same period of the previous year.
At €74.3 billion, sales in 2014 matched the level of the previous year (2013: €74.0 billion). Sales volumes in-creased in all segments in 2014. Overall volumes grew by 4%. Prices decreased by 3%, largely due to significant de-creases in oil and gas prices. Negative
currency effects dampened sales in al-most all divisions.
EBIT before special items grew by €280 million to €7.4 billion in 2014. This was primarily the result of a larger con-tribution from the chemicals business – comprising the Chemicals, Performance Products and Functional Materials & Solutions segments. EBIT was up €466 million from the previous year’s level and reached €7.6 billion. Net income amounted to €5.2 billion, exceeding the previous year’s level of €4.8 billion. Earnings per share rose from €5.22 to €5.61. Adjusted earnings per share were €5.44 compared with €5.31 in the previ-ous year.
At €3.7 billion, fourth-quarter sales in the Performance Products segment were slightly above the same period of the pre-vious year. EBIT before special items was €217 million and thus at the same level as in the fourth quarter of 2013. For the full year, sales were down by 1% to €15.4 billion. Despite an increasingly gloomy market environment over the course of the year, BASF was able to increase sales volumes with stable prices and thus al-most fully compensate for negative cur-rency effects. EBIT before special items improved by €90 million to €1.5 billion. This was mainly because of the reduction in fixed costs due to restructuring and other measures.
In the Functional Materials & Solutions segment, sales in the fourth quarter rose by eight percent to €4.4 billion due to higher volumes and posi-tive currency effects. EBIT before special items decreased by €18 million to €220 million. For the full year, sales rose three percent to €17.7 billion due to signifi-cantly higher sales volumes – especially of products for the automotive industry. The increase was curbed by negative cur-rency effects. Prices were stable overall. EBIT before special items rose by €127 million to €1.2 billion through consid-erable increases in the Catalysts and
AkzoNobel Releases Full-Year and Q4 2014 Results
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Coatings divisions.In the Oil & Gas segment, consid-
erably higher volumes in the fourth quarter could not compensate for sig-nificantly lower oil and gas prices. Sales declined by three percent to €4.0 billion. At €347 million, EBIT before special items was €155 million below the same period of the previous year. Full-year sales grew by two percent to €15.1 bil-lion in 2014, mainly through higher vol-umes in the natural gas trading business. Sharply falling oil and gas prices weak-ened sales growth. In the Exploration & Production business sector, the activities in Norway acquired from Statoil led to positive portfolio effects. EBIT before special items declined by €61 million to €1.8 billion as a result of slightly smaller contributions from both business sectors. Net income declined by €266 million to €1.5 billion.
Sales in Other in the fourth quarter fell by 37 percent to €700 million. EBIT before special items improved by €86 million to minus €28 million. Full-year sales decreased by 14 percent to €3.6 billion. This was predominantly because of lower plant availability after a plant outage at the Ellba C.V. joint operation in Moerdijk, Netherlands. EBIT before special items improved by €52 million to minus €566 million. The reversal of pro-visions for the long-term incentive (LTI) program and an improvement in foreign currency results not assigned to the seg-ments were partly offset by lower earn-ings contributions from other businesses.
Sika Announces Record Growth in 2014Sika reported record sales in 2014. In fis-cal year 2014, Sika continued its growth and achieved what it calls “the best result in the company’s history.” Sales reached record levels in all re-gions and all relevant growth targets for 2014 were exceeded. High growth mo-mentum and disciplined cost manage-ment led to new record figures of CHF 633.2 million (+21.0 percent) for the operating result and CHF 441.2 million (+28.0 percent) for net profit.
Sika CEO Jan Jenisch said: “Our re-cord year in 2014 is the result of our
strategic continuity and the expertise and commitment of our 16,895 employees. Their energy, ideas and active embodi-ment of the Sika Spirit have taken Sika to the next level of performance. On behalf of Group Management, I wish to thank them all for their hard work and loyalty over the past year.”
Sika reported that the company sig-nificantly exceeded its growth targets for full year 2014. It increased sales by 13 percent (in local currencies) to CHF 5,571.3 million. All regions contributed to this growth and set new sales records. The negative currency effect for the full year was 4.7 percent. Sales in Swiss francs increased by 8.3 percent after ad-justment for currency effects.
Sales in the region EMEA (Europe, Middle East, Africa) experienced an in-crease of 13.3 percent. Visible growth drivers in the Middle East and Africa and the moderate recovery seen in the southern European markets had a posi-tive impact on the region’s development.
North America recorded a 7.9 per-cent increase in sales. Construction proj-ects put on hold in recent years are now being carried out.
The region Asia/Pacific witnessed a 12.9 percent increase in sales, break-ing the CHF 1 billion barrier for the first time. At 16.0 percent, sales growth remained consistently high in Latin America in 2014. In a demanding busi-ness environment, Sika benefited from its strong market presence.
The company reported that Strategy 2018 is delivering results in excess of Sika’s targets and expectations. Its core features are the accelerated development of growth markets, investments in new factories and the launch of new products. A key growth driver in the year under re-view was the high-margin mortar busi-ness, which recorded sales growth of 31 percent. The strategy is implemented by results-driven employees who are ready to take responsibility and whose main priority is the customer, Jenisch stated.
Jotun Reports Profit of NOK 1.3 Billion for 2014 Jotun gained a top line growth of nine per ent, partly driven by currency
fluctuations. After a some-what careful start of the year, the sales numbers improved throughout the year, and Jotun experienced a substantial growth of 17 percent during the last four months. Jotun obtained total sales of NOK 17.5 billion in 2014, including full revenues of associates and of joint ventures, com-pared to NOK 16 billion in the same period the year before.
Among Jotun’s many segments, the sales development within Decorative Paints has been good, particularly in Southeast Asia and the Middle East. Additionally, there has been an improve-ment in the segment of Marine Coatings, particularly due to constructions of new ships in Northeast Asia. All segments achieved double-digit percentage growth last four months.
Asian Paints Consolidated Net Profit for the Quarter Increases Asian Paints Ltd. has announced its fi-nancial results for the quarter and nine months ended December 31, 2014.
“We registered single-digit volume growth in the decorative paint seg-ment in India due to sluggish demand conditions,” said K.B.S. Anand, man-aging director & CEO, Asian Paints Limited. “Growth in the current quar-ter was also impacted due to the early festival season as compared to the pre-vious year. The Automotive coatings JV (PPG-AP), witnessed good growth in the General Industrial and Auto Refinish business segment. However, the Auto OEM business was impacted by subdued consumer demand.
“The growth in the Industrial Coatings JV (AP-PPG), was led by de-mand in the Industrial Liquid Paints segment. The international business per-formance was led by double digit growth in some markets like Bangladesh, Nepal & Emirates even though some countries continued to be affected by political events and macro-economic uncertain-ty. The ramp-up of Home improvement business has been slower than expected, due to weak consumer sentiments,” he added. CW
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International Coatings Scene Europe
by Sean Milmo European Correspondent [email protected]
Consumers in Europe are now almost spoiled for choice in the range of colors available in most coatings sectors.
As a result coatings and colorant producers, as well as suppliers of materials running in-plant coatings facilities, are having to put in a lot more effort into detecting variations in con-sumer tastes.
This is especially the case with coatings for interiors of homes, offices, commercial premis-es and automobiles, in particular the equipment and consumer products used within interiors, such as electrical and electronic devices.
In interiors there is at present a tendency for a mix of colors with a common theme such as neutrality and natural hues, but with accented
colors, often bright and vibrant, which compli-ment the predominant shades. Also within this color assortments is a growing application of coatings with metallic effects, sometimes show-ing a pure metal look such as gold or silver.
Increasingly the objective behind interior de-sign is not just a visual impact but a tactile one as well so that the coatings have to have both attractive colors and a haptic quality.
New and improved coatings technologies are having a strong influence on the choice of colors.
The ability to apply powder coatings at lower temperature, for example, is resulting in stronger and brighter colors appearing on a wider range of wood and plastic products.
Powder coatings are now being cured ef-ficiently at temperatures of approximately 120˚C compared to the normal range of 160˚C – 200˚C, which has limited their application mainly to metals.
New and
improved
coatings
technologies are
having a strong
influence on the
choice of colors.
European Color TrendsOffer Wide Variety of Options
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International Coatings Scene Europe
Applicators of powder coatings are now opening plants specifically built for powder coating of medium-density fiber-board (MDF) panels. MDF Specialised Coaters, Sheffield, England, operates a dedicated power coatings unit with a gas-fired, infra-red curing oven able to give 4,500 meters of MDF per day smooth and textured single powder coatings,
With both MDF and melamine-faced chipboard (MCF), powder coat-ings are supplementing spraying with conventional coatings and printing as a coating process. In addition systems applying textured plates are available for adding embossed effects, such as wood grain patterns.
The dispersions and pigments business of BASF has developed a system for the mass coloring with pigment dispersions of the wood fibers in MDF boards.
“The pigment preparations are added during the production process,” explained Juliane Kruesemann, BASF’s pigments marketing manager. “ They ensure an even mass coloration of the material, since they stay affined to the wood fiber, and stand out due to their great shine as well as their color and light stability.”
BASF has just jointly developed a range of four new colors for Glunz, Meppen, Germany, an MDF produc-tion subsidiary of Sonae Industria Group of Portugal, which will comple-ment black and grey shades already provided by BASF.
“The new color collection opens up a completely new range of aesthetic options for MDF,” said Kruesmann, adding that it reflects both current and long-term trends.
Most of the leading coatings, pigments and woodboard manufacturers now have their own design teams keeping up with the latest color trends to provide an ad-vice service to operators further down the value chain.
“Our customers expect us to come up with new designs which reflects the cur-rent color preferences of both industrial and ordinary consumers, “ said Elliott Fairlie, head of décor development at the UK branch of Egger Group, a German-based panel manufacturer. “It is easier for us to provide the ideas for designs,” he added.
Although being affected by techno-logical advances in coatings, color trends are mainly driven by economic, political and social factors.
“We have to look at a wide spectrum of current influences, which are evident during visits to fairs and exhibitions but also in lifestyles and behaviour patterns,” explained Judith van Vliet, a designer at the Swiss-based pigments manufacturer Clariant. “We translate the results of all these observations into predictions of color trends the next 1-2 years.”
In recent years the main theme in interior design has been a predomi-nance of soft and neutral color but with a growing tendency for promi-nent accents in the form of brighter and bolder colors on relatively small accessories or equipment.
“Soft neon colors are popping up in several consumer electronic products: headphones, speaker sets and mobile phones as accents or covering the whole surface,” said Stephie Sijssens, perfor-mance coatings color design manager at AkzoNobel. “Sport accessories and the new generation of Scandinavian designers were a big inspiration for (this change).”
At last year’s Milan Furniture Fair, one of the biggest in the world with more than 350,000 visitors, the use of color accents was even more noticeable as a means to “create more personalized and individual pieces,” according to Fairlie.
This contrasted with a growing trend for cooler greys, often in a combina-tion of shades. “Mix and matching (in interior design) is nothing new,” said Fairlie in a commentary on the show. “We now see this trend in a new form, with designs appearing individually and at random, yet stylishly balanced and complemented.”
Brighter colors are now gaining more prominence in interiors possibly due partly to the wider applications of pow-der coatings and the greater availability of colored MDF and other fiberboards.
“There is a lot more accenting go-ing on perhaps because consumers are willing to take more risks with colors in their own homes,” said van Vliet. “The stronger colors are also now being ap-plied to larger surfaces such as tables and chairs.”
In parts of northern Europe where traditionally cool but light reflective colors have prevailed, bolder colors are
starting to be adopted by designers.“In Scandinavia pastel colors and
neutrals have been very important in the last years because they give out light,” said van Vliet. “So I was pleasantly surprised to see during the Stockholm Design Week last month (February) col-ors like bright orange and teals with a mix of greens and blues being used in interior design, often combined with the softer neutrals and pastels.”
“This use of brighter colors in interi-ors in Europe is a sign of a greater opti-mism, particularly among the young even though they are experiencing high levels of unemployment,” she said. “They are fed up with the years of negativity since the 2008 financial crisis and want to show they are being positive.”
As the mood of Europeans change amidst economic and political uncertain-ties, the coatings sector, particularly that serving the interior design market, will have to continue to grapple with fluctua-tions in consumers’ color tastes. CW
“Brighter colors are now gaining in prominence in interiors possibly due partly to the wider applications of powder coatings and the greater availability of MDF and other fiberboards.”
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38 | Coatings World www.coatingsworld.com March 2015
International Coatings Scene Latin America
by Charles W. Thurston Latin America Correspondent [email protected]
Brazil’s flat economy has inspired manufacturers of paint and coatings to turn to export markets to make up for lost domestic sales, reckons Antônio Valdinei
da Rocha, the manager of exports and imports for Universo Tintas, based in Diadema, Sao Paulo state. “Although exports have not been a significant part of sales, we hope to double them in the next year or so, with targets in South America, the Middle East and Africa,” said Da Rocha.
Privately-held Universo, which manufactures architectural paints for home, wood and metal applications, already is export-ing to the other member countries of Mercosul, the Common Market of the South, and to Peru. “We are now negotiating sales into Paraguay, Chile, Bolivia, Ecuador and other countries in Latin America,” said Da Rocha.
Universo also is exporting paint to unidentified Middle East and African countries, and hopes to augment sales. One market-ing tool the company has employed for those regions is atten-dance at the Big Five trade show in Dubai, which it has attended twice, gaining a new customer in Angola, Da Rocha noted. Brazilian company attendance is promoted through the Câmara de Comércio Árabe Brasileira, the Arab-Brazilian chamber of commerce, and through the Agência Brasileira de Promoção de Exportações e Investimentos (Apex), the federal export promo-tion agency.
To strengthen its export potential, Universo has gained certification by the Portuguese Institute for Accreditation (IPAC), a member of European Accreditation (EA). Similarly, the company has ISACert recognition, a member of the Dutch Council for Accreditation RvA), which covers Africa, Asia and other regions.
Domestic costs of production, transportation and warehous-ing have risen markedly over the past year, Da Rocha said. New federal import taxes for paint raw materials increased, and electricity prices for industrial customers were bumped up 30 percent as of March, he noted. While the company does not reveal production or sales numbers, on-site tank storage capac-ity for water-based lines is sufficient to supply five million liters per month, company profile information indicates. Another two million liters per month of solvent-based paints and coatings are also manufactured by the plant.
To help hold the line in the Brazilian market, Universo re-branded two lines of paint recently and is promoting a very concentrated line. Among rebranding moves, the company’s top-of-the-line acrylic Premium Polycril is now sold as Tinta
Acrilica Premium Universo; similarly the economy line acrylic Rilaplast is now sold as Tinta Acrilica Economica Universo. Within the economy lines, Unilar is also a new brand.
“We also are promoting our concentrated Rende Muito Mais (covers much more) architectural line, which can be di-luted up to 80 percent with water. While the middle class had grown substantially in past years, this upward movement has slowed dramatically of late,” Da Rocha said.
In terms of specialty paints, Universo launched an antibacte-rial/antifungal product, Tinta Higiênica Universo, that is now gaining traction. With electrostatic additives from Clariant, the paint repels microorganisms seeking to attach to the paint surface. Universo has gained certification for the product un-der Japan’s JIS Z 2801:2006 Antimicrobial Products code, Da Rocha says. The line is available in acrylic, enamel and epoxy finishes, in five basic colors. CW
Brazil Economic Doldrums Inspire Exports
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Middle East Coatings Show 2015 DubaiDubai International Convention & Exhibition Centre, UAE9 – 11 March 2015
Asia Coatings Congress 2015Windsor Plaza Hotel, Ho Chi Minh City, Vietnam12 – 13 May 2015
Latin American Coatings Show 2015World Trade Centre, Mexico15 – 16 July 2015
Asia Paci� c Coatings Show 2015Kuala Lumpur Convention Centre, Malaysia17 – 18 September 2015
Middle East Coatings Show 2015 CairoCairo International Convention and Exhibition Centre, Egypt7 – 8 October 2015
North African Coatings Congress 2016Hôtel Hyatt Regency, Casablanca, Morocco12 – 13 October 2016
Asia Paci� c Coatings Show 2016BITEC, Bangkok, Thailand21 – 23 September 2016
5
www.coatingsgroup.com The Coatings Group Events
global links for coatings professionals
For up-to-date information on any of the above events, please contact the Coatings Group Tel: +44 (0)1737 855021 Email: [email protected]
or visit our Website: www.coatingsgroup.com
6
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40 | Coatings World www.coatingsworld.com March 2015
International Coatings Scene Africa
by Shem Oirere Africa Correspondent
Leading global provider of adhesives, sealants and other speciality chemical products, H.B. Fuller has acquired Kenya-
based industrial adhesives firm Continental Products Limited, giving it added advantage in delivering its range of products to key custom-ers in the East and Central African regions.
H.B. Fuller, which recently announced fis-cal 2014 net revenue of $2.1 billion, said the acquisition falls within its growth strategy for emerging markets, as it will enable the com-pany to fully leverage its broad-based technol-ogy portfolio and effectively deliver specialty adhesive products to the market, where it has enjoyed strong customer relationships and local manufacturing capabilities with Continental Products Ltd.
H.B. Fuller’s senior vice president for Europe, India, Middle East, Africa (EIMEA) region, Steve Kenny, talked to Coatings World on this exciting development in the company’s expansion plan.
Coatings World: Considering the many years H.B. Fuller has been in business and the experi-ence attached to such longevity in the market, why did the company opt for an acquisition in East Africa rather than setting up a subsidiary from scratch?Steve Kenny: We had a long working relation-ship for many years with Continental Products including licensing our technology to them and also selling our products to them for re-sale to customers in the region. What we have done with this acquisition is to continue building on what this relationship has achieved and ensur-ing the great service that has been offered by Continental Products is expanded.
H.B. Fuller
recently acquired
Kenya-based
industrial
adhesives firm,
Continental
Products. The
company said
the acquisition
is part of its
growth strategy
for emerging
markets.
H.B. Fuller Acquires Continental Products
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International Coatings Scene Africa
CW: The economies of East and Central Africa have shown mixed growth signals with those in Eastern Africa likely to ex-perience substantial expansion with sec-tors such as construction and packaging likely to record good progress. How does H.B. Fuller intend to take advantage of this growth to achieve its short- and long- term objectives in this market?SK: H.B. Fuller is not currently involved in the construction industry in this re-gion; we do have a significant presence in construction in North America. Our focus in East and Central Africa will be on what we have been doing for many years with Continental Products, which is leveraging and exploiting the value of our technology in packaging, tobacco and labeling. We will continue to sell our adhesive solutions to multination-als and large African companies such as tobacco manufacturers and bever-age producers that need labelling solu-tions for their bottling operations, for example. By partnering with already well-branded companies that use our technology, we have the advantage of tighter control on quality.
CW: The East and Central Africa region has at times been seen to have varied regulations and compliance levels when it comes to construction and industrial material and products. How does H.B. Fuller intend to ensure the needs of each consumer is met without necessarily com-promising on quality of products?SK: Construction is not part of our core business in East and Central Africa, and because we are not working with traders, the possibility of low quality products or counterfeits of our brands will not be an issue. I know that in industries such as tobacco, there are counterfeit ciga-rette brands on the market. However, our products are not affected because we sell to established companies and do not deal with middlemen.
CW: Apart from East and Central Africa, where else in the continent is H.B. Fuller active and what has been the market re-sponse to its products there?SK: In Africa, we have a manufacturing plant in Cairo that serves customers in
North Africa and also the Middle East. We also sell our products to multina-tional companies in West and South Africa. Our strategy for the African continent is to steadily expand our physical presence in a manner that ensures we provide added value and enhanced service to our customers. We will have to overcome several challeng-es, such as limited logistics infrastruc-ture in large parts of the continent as well as sustainable access to raw ma-terials, as we seek to respond to huge market opportunities and partner with customers and meet their manufactur-ing needs of the region.
CW: What are some of the applications that H.B. Fuller will be targeting to grow in the East and Central Africa market?SK: We are not able to manufacture a wide variety of water-based tech-nologies locally in Kenya (some of the Continental Products Ltd industrial ad-hesives include labelling adhesive, book binding, packaging, lamination paper conversion and tobacco industry). We will be able to augment these offerings with a much broader range of imported products as well to ensure we can meet all of our customers’ adhesives needs and serviced by our outstanding team of experts in Kenya.
CW: Mergers and acquisitions have at times been a moment of uncertainty and
anxiety among employees. How is H. B. Fuller addressing this issue with employ-ees and clients of Continental Products? SK: The staff at Continental Products is extremely excited about this new devel-opment. They number approximately 20 full time employees, who will now be part of a global team of more than 3000. They are particularly excited to have become part of a bigger family, which provides them with access to a comprehensive range of established, world leading products used in various industries ranging from book-binding to footwear, hygiene to furniture and many many more and thus they are now able to explore many more opportuni-ties in a much more diverse collection of markets.
CW: H.B. Fuller projects a $70 million capital expenditure in 2015. How much of this will go to East and Central Africa market and what specific investments will the company be making in this region? SK: Our capital budget was actually prepared excluding prospective acquisi-tions and this was before the Continental Products acquisition was completed.
CW: Local currencies in East and Central Africa have recently lost ground against hard currencies and the contin-ued strengthening of especially the U.S. dollar against these currencies is likely to impact manufacturing operations in the region. What measures does H.B. Fuller hope to take to absorb the pos-sible impact of this currency volatility in coming months? SK: As is the case with many special-ity chemicals businesses in Africa we are compelled to import a significant proportion of our raw material needs essentially because of the lack of well-established local sources of these ma-terials in Africa. Most of these raw materials come from long-established sources in the Middle East, Asia and Europe. Whenever local currencies lose ground against hard currencies such as the U.S. dollar or the Euro, imports become more expensive when convert-ed to local currency. However, in our business what is more important is not
Steve Kenny, H.B. Fuller’s senior vice president for
Europe, India, Middle East, Africa (EIMEA) region.
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International Coatings Scene Africa
the price per kilo of our products but how their performance in manufactur-ing processes can enable the customer (the user) achieve productivity, perfor-mance and quality improvements in their production processes. If, for ex-ample, I can supply a high performance adhesive that will ensure the label on a bottle of premium branded beer stays in place for several hours under refrigeration or ice water conditions, typically that producer will prefer that over a lower cost product which breaks down after a only a few minutes and peels away from the bottle in the hands of a disappointed consumer. The cost impact per a bottle produced of a premium high performance adhesive versus a commodity type, low perfor-mance adhesive, is miniscule and does not materially impact total unit cost of the customer’s product. We are of course in a competition yes, and price is always a consideration but what counts most is the quality and end-use
performance of our products rather than the price per kilo.
CW: Please give us you final remarks on the realization of the agreement to pur-chase Continental Products and your hopes for the future of the company’s growth in East and Central Africa.SK: I am excited about establishing a physical presence in Sub-Saharan Africa and having responsibility for such a large and diverse region which extends from India to Turkey, Russia to South Africa and of course the en-tire European continent; a rich mix of mature economies with areas which are now experiencing phenomenal growth. It is an adventure and a bold step to ex-pand our operations in the Sub-Saharan region and especially in Kenya, which is known for its political stability and which has a well-earned reputation for quality. The country is established as a manufacturing hub in the East African region and it works hard to sustain high
standards. The continent of Africa only recently surpassed an historic milestone as the total population exceeded the one billion mark; the middle class is now growing fast and so are levels of disposable income in many economies across the African continent and they will soon rival the levels achieved by South Africa in the more prosperous countries. That means more purchasing power, ever changing consumer tastes and increasing levels of demand for more and more sophisticated, higher value consumer goods. This dynamic is attracting a lot of foreign investment to Africa and a significant number of those companies investing in Africa require high performance adhesives to manu-facture their goods. We are fully com-mitted to Africa and aspire to providing manufacturers in the region with great solutions to their manufacturing chal-lenges and together we will create great offerings for discerning consumers in the continent. CW
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44 | Coatings World www.coatingsworld.com March 2015
Business Corner Strategies & Analysis
by John D. Jacquin, Chemark Consulting
Over 460 million years ago the first jawless fish swam in shallow seas of what was to become the Appalachian basin of North America. Over the next several mil-
lion years, the central portions of the North American plate teemed with evolving life below shallow seas and eventually flourished in coastal forests, subject to inundation by fluctu-ating ocean level. The process of burying organic material, devoid of oxygen and under great sedimentary pressure con-tinued through Cretaceous era, the last age of the dinosaurs, ending 65 million years ago. This long-term evolutionary process has produced the natural energy sources of the indus-trial age . . . oil and gas reserves.
Growth & Sustainable ProfitabilityThe theme of last month’s Business Corner was growth and sustainable profitability. Two important elements required to achieve growth are developing new markets and leveraging loyalty to capitalize on the opportunities. True loyalty affects profitable growth, both directly and indirectly. In a direct sense, customer facing engagement resources can accurately measure true loyalty, and provide the supplier with opportunity to gain new business as the customer grows. However, when market resources are “downsized” to manage short term goals, it less-ens inter-company communication and thereby the relationship. This will negatively impact loyalty as well as performance, espe-cially critical during periods of change, either planned, as when introducing a new product or business merger, or even an un-planned and unforeseen quality problem, during a consolidation.
Yet indirectly, “intense loyalty” reaches deeply into the growth cycle, by exposing the value chain to new opportuni-ties. A loyal customer will invite a trustworthy supplier to un-derstand, participate, and contribute value to help develop a new market – a growth area that the supplier might have little knowledge of without the connection of a loyal relationship. Developing new markets is a key to sustaining profitability, and loyalty fuels the opportunity access. So loyalty is the “bridge” we all must build as the basis for sustainable profitable growth.
Growth in Today’s EconomyWhere can we find “fuel” for sustainable growth in today’s economy? Consider the past . . . That buried organic debris was compressed under shale and limestone into the resources
that fuel our modern world. The Appalachian basin contains two layers of buried energy – Utica shale from the middle Ordovician period and Marcellus shale from Devonian yield gas from Pennsylvanian and surrounding area wells. The Bakken formation, centered in western North Dakota, yields light oils extracted from within shale deposited in late Devonian and early Mississippian times.
The early Mississippian era also yields gas and light oils from Barnett shale in North Texas. Further south, oil and gas is extracted from Eagle Ford shale deposits originating from Cretaceous life. Growth from TIGHT Places . . . “Tight gas and tight oil” (a light crude petroleum product) are extracted from formations of low permeability, such as shale. The common element of these shale formations is that until re-cently, it was difficult to economically extract the gas and oil from these reservoirs.
The Influence of Hydraulic FractionatingOver the last decade, the process of hydraulic fractionating (fracking) and horizontal drilling (figure 1) has been perfected in North America, recovering formerly unattainable reserves of crude oil and natural gas. The growth in known reserves and substantial increase in petroleum production levels in the U.S.
Growth from “Tight” Places
(Part 1 of a 2-Part series)
Three well bores with lateral drilling (one dual) and multiple fracking zones
along the horizontal bore are diagramed. Small fractures are created with
controlled explosive charges and an injection fluid (water mixed with sand and
chemicals) is forced into the formation under pressure to further fracture the
shale and extend the reach of the well. Extracted tight gas or oil is conducted
through the low porosity shale formations of the fracture stations. Hydraulic
fracturing is estimated to have increased U.S. oil reserves by 50% and gas
reserves by 90%.
Schematic of Shale FieldHydraulic Fracturing (Fracking)
& Horizontal Drilling
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March 2015 www.coatingsworld.com Coatings World | 45
Business CornerStrategies & Analysis
has created a world changing event. This new-found economic energy and raw material source translates into new opportuni-ties for coating manufacturers and suppliers of resins, additives and specialty polymers to achieve sustainable growth.
What kind of growth are we talking about? Consider this: The U.S. Energy Information Administration estimates that more than half of the domestic natural gas and close to half of the crude oil produced is shale gas and tight oil. U.S. produc-tion of crude oil in 2014 has nearly doubled since 2007 and is close to the highs of the mid-80s after Alaskan North Slope production came on-stream (figure 2). Some forecasts project that within a of couple years U.S. petroleum production will surpass the record years of the early 70s. Natural gas withdraw-als are at an all-time high and growing yearly; production is now 30 percent above the turn of the century average. In 2013 the U.S. became the number one producer of natural gas in the world; and the number one global producer of crude oil. These achievements would not be possible without the extraction of tight gas and oil through fracking.
Global Energy EconomicsAlthough crude oil market prices have dropped from $100/bbl to $40-60/bbl, U.S. production is expected to not only be sus-tainable but grow over the next half dozen or more years. The price reduction is attributed to several causes: (1) an excess in supply driven by an increase in U.S. shale based tight oil produc-tion, which grew from 0.6 mbbl/day in 2008 to 4.7 mbbl/day in 2014 (2) growing and even record crude inventory levels due to increased production and sluggish growth at many of global economic leaders and (3) geo-political efforts to curb the tight oil production in the U.S. through lower pricing. As expected, the number of shale drilling rigs decreased significantly during the early part of 2015, potentially knocking a couple percentage points off the growth curve.
However, the cost of refining crude oil is more complex than the extraction process. Geopolitics, especially where oil prof-its are funding government programs, tend to require higher
pricing; and crude oil transportation, over land or sea, can play a huge role in cost. In spite of the constant U.S. Congressional/Executive wrangling over projects like the Keystone pipeline or ANWR, and local (state or county) bans on fracking operations, the U.S. (and Canada) are very stable politically and exert rela-tively, minimal impact on exploration and drilling.
The more critical cost factor in North America is transporta-tion of the new tight oil, specifically the lack of available pipe-lines and the need to use rail to convey the crude to the refinery. For example, North Dakota, now the second largest petroleum producing state, in not nearly as well connected by pipeline to the refineries on the gulf coast (or elsewhere) as the oil fields in Texas, still the number one producing state. Some estimates on the break even point for tight oil fields are below $40/bbl; other sources indicate that tight oil is competitive with other high-price resources at $50-80/bbl.
Whatever the break even cost may be, the hydraulic frac-turing process has significant potential for cost reduction, and as pipelines connect shale gas and oil fields, transportation will become less costly versus shipment by rail car. (It may also be-come safer, given some of the recent crude oil train wrecks in Quebec, West Virginia and Illinois).
These developments will continue to lower tight gas and oil cost and further drive down break even costs. Further, tight oil fracking operations are very flexible. Drilling rigs can be shut-tered or redeployed quickly – in a matter of weeks or months – when crude prices decrease or recover; and they pump at a greater rate than conventional drilling wells. Thus, the flexibility of tight oil production, now over 6 percent of the global output, may have significantly diminished the influence of OPEC to set prices, especially ceiling prices, and may exert a stabilizing effect on pricing at levels significantly below $100/bbl.
Impact of Fracking on coatings and its associated value chainThere is no doubt that tight oil and gas production is expected to grow for many years to come. So how does that impact the market for coatings and the polymers, resins and additives used to formulate them? We need to review the typical hydro-fracturing operational system and from this we can understand where growth can be generated. For example, the equipment used to build the site, access and store the raw materials, extract and store the resource and transport it to market are all potential areas of sustainable growth. Conventional coatings are required in ev-ery aspect of this process, and the fracking process itself uses new technologies that employ specialty coatings and polymer systems that represent new markets for the industry. Being close to this industry and having rapport and built in loyalty can help coating suppliers both participate as well as support these growth opportunities.
Next month, part 2 of this article will describe the fracking process and explore specific areas where coatings are expected to grow and what new technologies are required to extract oil and gas from tight places. CW
Source: www.eia.gov
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46 | Coatings World www.coatingsworld.com March 2015
IPaint Protecting the P&C Industry’s Intellectual Assets
by Steve McDaniel and Jon Hurt, Technology Litigators
Just in time for the European Coatings Show, we finally get around to focus-ing on protecting your “crown jew-
els” trade secrets in the EU.
So here goes...In the continuing efforts to har-
monize trade secret laws and regu-lations across national boundaries, the European Parliament is at this minute considering a trade secret directive (the “Directive”) that will affect all 28 European Union states (assuming Greece and some others don’t leave the EU, but that’s a different story). This is a big change, as about one third of the EU countries don’t have laws specifi-cally governing trade secret misappro-priation, and even more lack a specific definition of what constitutes a trade secret. If passed, probably sometime this Spring, the EU nations will have two years to pass local laws that meet the Directive’s standards.
So, what are the new rules likely to look like going forward?
The first change is to standardize the definition of “trade secret.” The draft definition contains three components:
1. “is secret in the sense that it is not, as a body or in the precise configura-tion and assembly of its components, generally known among or readily accessible to persons within the cir-cles that normally deal with the kind of information in question;”
2. “has commercial value because it is secret;”
3. “has been subject to reasonable steps under the circumstances, by the person lawfully in control of the information, to keep it secret.”
Though lawyers love to split hairs when it comes to legal language, this is really quiet similar to the United States
uniform trade secret act’s trade secret definition of:
1. “derives independent economic value, actual or potential, from not being generally known to, and not being readily ascertainable by proper means by, other persons who can obtain economic value from its disclosure or use,” and
2. “is the subject of efforts that are reasonable under the circumstances to maintain its secrecy.”
So European markets and the U.S. are moving toward playing in the same ball-park (at last agreeing what a trade secret is). This is not surprising as both defini-tions seek to conform to the language of the World Trade Organization’s Agreement of Trade-Related Aspects of Intellectual Property Rights (let all multinational cor-porations around the world now hold hands and sing Kumbaya). Functionally, when doing business in the EU if / when the new laws take effect, you will do well to ap-ply the skills you learned here in the iPaint series to maintain the secrecy of your infor-mation. This way you and all your business partners in Europe should be able to lay claim to the trade secret definition above by establishing that you took “reasonable steps … to keep it secret.”
However, the current draft has some specific soft spots to which you will need to pay particular attention. The EU is ap-parently hesitating to include language that would override individual state’s employment laws so that it is likely that your employer – employee agreements will be relied upon as the basis to make an employee return trade secret informa-tion. The Directive may be so worded that an employer would need to show intent by the employee to misappropriate your trade secret before you could recov-er damages. Some opposition by health care industry and patient groups via the European Public Health Alliance oppose the trade secret definition itself as being
too broad and likely to discourage access to data in the public interest by various interested parties (e.g., researchers, con-sumers, journalists, etc.). An example of-ten trotted out by these groups would be concerns related to keeping information on toxic chemicals in products undis-closed under the “trade secret” umbrella.
Bottom line, your business contracts (e.g., with employees, contractors, partners, franchisees, etc.) and documented proce-dures will likely need to be very stringent-ly worded to have a leg-up in Europe. It would be wise to slip your legal team some extra billable hours to get all your contract and non-disclosure agreements buttoned up tight, before adoption of the Directive.
Trade secret misappropriation under the EU Directive would occur by breach of these types of contracts or agreements, or just plain “unlawful acquisition.” Unlawful acquisition would include in-tentional actions or gross negligence resulting in unauthorized access to the trade secret or materials from which it can be deduced; theft, bribery, deception, conduct considered “contrary to honest commercial practices;” and, of course, breach or inducement to breach a duty to maintain secrecy or a confidentiality agreement. Use or disclosure of a trade secret will also be unlawful when a per-son knew or should have known that the trade secret was obtained unlawfully.
What will be the penalties for some-one in the EU found to have misappro-priate a trade secret? A whole bunch of pain and embarrassment. When you al-lege infringement, a court may order as an interim measure: prohibit the use or disclosure of your trade secret; prohibit the import, export, production, market-ing, sale, or storage of goods that infringe your trade secret; provide for seizure or prevent delivery of such goods whether domestically produced or imported. Upon determining that infringement has indeed occurred, a court may also; force product recalls; force alterations to
The Secret about Trade Secrets (In Europe)
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IPaintProtecting the P&C Industry’s Intellectual Assets
infringing products (including software and data type products) to remove the trade secret violating features; force the destruction of infringing good / removal from market, unless such action would undermine the trade secret’s protection; deliver to the trade secret holder and/or destroy of any or all parts of electronic files, documents, substances, materials, or objects containing or implementing the trade secret; and publish the courts dec-laration of infringement. In other words, you can really drop the hammer once you establish misappropriation. But to quali-fy as an “infringing good” “design, qual-ity, manufacturing process or marketing” must “significantly benefit” from the trade secret. That undefined term “signif-icantly benefit” raises an eyebrow, as its meaning seems open to much interpreta-tion. Your authors suggest that this is a problem that will raise its head more than once in the current form of the Directive.
Another noticeable difference relative to U.S. trade secret laws (i.e., the Economic Espionage Act) is the lack of criminaliza-tion of trade secret theft. However, similar to the U.S. where some states (e.g., Texas, California) have done so, a few EU mem-ber states (e.g., Germany) presently have criminal statues for this behavior. A recent amendment to a bill in France to criminalize trade secret theft to discourage corporate
espionage was quickly withdrawn due to outcry from political, civil and journalist groups as impeding investigative journal-ism and freedom of information.
Which brings us to additional pitfalls that may be put into play by the Directive. In particular, there are exceptions made in the Directive for the quote/unquote lawful disclosure of trade secrets. Given the backlash in France and other opposi-tion groups, this may even be reworded to be broader before the new law is voted on. These exceptions include:
1. “independent discovery or creation;”2. “observation, study, disassembly or
test of a product or object that has been made available to the public or that it is lawfully in the possession of the acquirer of the information;”
3. “exercise of the right of workers representatives to information and consultation in accordance with Union and national law and/or practices;”
4. “any other practice which, under the circumstances, is in conformity with honest commercial practices.”
The first two are pretty straightfor-ward, and don’t seem out of line with how things work in the U.S. But the last two seem ripe for individual member states to draft local law loopholes that could cause
big headaches for a trade secret holder. Moreover, the Directive also include exclu-sions that are a broadly worded invitation to create nightmarish loopholes. Specifically, “that there shall be no entitlement to the ap-plication for the measures, procedures and remedies provided for in this Directive … in any of the following cases:”
1) “for making legitimate use of the right to freedom of expression and information;”
2) “for the purpose of revealing an ap-plicant’s misconduct, wrongdoing or illegal activity, provided that the alleged acquisition, use or disclosure of the trade secret was necessary for such revelation and that the respon-dent acted in the public interest;”
3) “the trade secret was disclosed by workers to their representatives as part of the legitimate exercise of their representative functions;”
4) “for the purpose of fulfilling a non-contractual obligation;”
5) “for the purpose of protecting a le-gitimate interest.”
Yeah, terms like “right to freedom of expression and information,” “revealing misconduct, wrongdoing,” “public inter-est,” “a non-contractual obligation,” a “legitimate interest” sound upright and positive, but what the hell do they mean? Talk about broad, subjectively vague and open to interpretation. And what will those terms mean, say in Germany’s laws vs. France’s vs. Italy’s and so forth.
Last month’s iPaint article clarified that in the U.S., going to court can be dangerous to your trade secret’s health. And though the pending Directive has clauses to restrict access to documents, hearings, transcripts, and parts of deci-sions that may disclose trade secrets, how this is implemented in each member state and the effectiveness of court proceed-ings in protecting your secrets is still to be evaluated. Litigant beware!
So, if we’re around when it is finally passed, we will do a review of how things are turning out given the strengths and weaknesses of the Directive – in about 10+ years from now. Until then, que sera, sera (Whatever will be, will be . . . thanks Doris!). CW
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Dunn-Edwards Paints has enhanced its designer-preferred Perfect Palette color system with the Then, Now & Forever collection of 300 new colors to offer designers, architects and consumers the most complete, well-researched palette for any project.
Then, Now & Forever builds off Perfect Palette to offer a complete range of 1,996 colors.
“While Perfect Palette was a fan-tastic starting point, color and design constantly evolve,” said Sara McLean, color marketing manager at Dunn-Edwards Paints, “Then, Now & Forever reflects on the past and future of color, making it easier than ever to specify historic colors with complete accuracy or choose from designer trending colors with total confidence.”
Of the 300 new colors, 142 are his-torically accurate colors inspired by architecture of the American West. Dunn-Edwards and the Architectural Resources Group, an architecture firm focused on historical preservation and renovation, analyzed a range of hues from more than 300 years of Southwestern architectural history. From Missions to Victorian to Mid-century Modern, building styles from the 1600s to the 1900s contributed to color schemes representative of the American Western culture.
Then, Now & Forever derives color inspiration from buildings past and fu-ture. Dunn-Edwards brought Mark Woodman, color forecast expert and past president of the Color Marketing Group, in on the final review to ensure we had the correct set of 300 colors for design professionals. The new color sys-tem also identifies 158 popular, trending colors that have become the new classics for design professionals. Touching the entire color spectrum, this palette offers a greater range of grays and browns, as well as blues and oranges.
“We discovered that new trending colors worked well to create a full palette
that also blended with the historic col-ors,” said Mark Woodman.
The 300 new colors will be integrated into the new Perfect Palette display, color library, color album, fandeck and design-er travel kit for easy selection on-the-go.
To support the launch of the new collection, Dunn-Edwards will intro-duce a new array of digital tools, in-cluding InstaColor, a new mobile app, and ColorView, a color rendering tool that allows you to upload a picture of a room and paint it virtually. Professionals can download color swatches into an expanded range of programs, including Adobe Illustrator, REVIT and Sketch-Up. And, for the first time, with Color-Ark Home consumers will have the opportu-nity to store their color purchases in an online database for future reference.
Sherwin-Williams Adds CARC Aerosol Touch-up To Military Product LineSherwin-Williams announces MIL-DTL-64159 Type III Chemical Agent Resistant Coating (CARC) Aerosol is now available for touch ups or other small job applications on military ve-hicles, ground support equipment and rotocraft. The coating provides vital CARC protection for military vehicles in the field, where a scratched or dam-aged finish coat – or a repair made with a non-CARC coating – may compromise the integrity of a vehicle’s protection and put military personnel at risk.
A specially-designed aerosol can al-lows military personnel to mix the two-part coating through a simple procedure that includes shaking the can, depressing a plunger to mix the coating and shaking once more prior to application, saving time and allowing rapid field recoating.
The water-reducible topcoat is Qualified Products Database (QPD) approved and is available in mul-tiple CARC colors, easily portable in 250mL and 400mL sizes. The topcoat
combines superior corrosion resistance in a CARC coating.
“This new topcoat offers CARC pro-tection to reduce risk to military person-nel in the field,” said Beth Ann Pearson, global product manager, metal and plas-tics, Sherwin-Williams Product Finishes Division. “Its convenient aerosol packag-ing means that there is no need for equip-ment set-up in the field or a finishing application area. It saves time, is perfect for small jobs and touch-ups, and offers CARC protection for our military men and women.”
BASF and FoundOcean Offer MasterFlow 9800 GroutBASF and FoundOcean Ltd. have launched an integrated material and ser-vice system for the provision of a new high-strength grout, MasterFlow 9800, in Edinburgh, UK.
The new MasterFlow 9800 high-strength grout is the result of more than-three years of joint development with FoundOcean Ltd., the primary purpose of which has been to deliver significant and quantifiable improvements in pro-ductivity and safety when grouting off-shore structures, the company stated. The material is formulated for largescale applications where bulk grout supply and continuous mixing and pumping are a major benefit.
“MasterFlow 9800 was developed toward the demanding requirements of a highly challenging offshore application environment. Aligning the excellent prop-erties of the new offshore grout with the operational advantages of FoundOcean’s continuous mixing and pumping equip-ment will bring major health and safety improvements and installation cost re-ductions,” said Luc Westhof, global key account manager at BASF’s Construction Chemicals division.
MasterFlow 9800 is set to improve offshore grouting by introducing a
Dunn-Edwards Enhances Perfect Palette Color System with 300 New Colors
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highstrength grout with important op-erational advantages. The material can be shipped and stored in silos rather than bags, facilitating quayside storage in all weathers as well as more flexibility in deck layout and omitting the requirement for bag or container lifting during grout-ing operations and dockside resupplies.
According to BASF, the material of-fers a number of superior properties, including extremely low autogenous shrinkage and excellent early strength development, even at cold temperatures, and high fatigue resistance. When com-bined with its operational advantages, these properties have the potential to provide significant reductions in grout-ing time cost optimization for the foun-dations installation, whilst ensuring the durability of the grouted connection.
“FoundOcean recognized a need amongst its customers for a material that could provide high early strength de-velopment and low temperature perfor-mance, yet also offer increased efficiency, safety and cleanliness,” said managing di-rector Jim Bell on the motivation behind the joint development.
It also allows for the use of an upgraded version of FoundOcean’s Recirculating Jet Mixer (RJM). The de-livery rates when using an RJM are up-wards of 20 cubic meters per hour and as such faster grouting of the annulus can be achieved, saving valuable offshore op-erating days. The closed circuit between the silo and RJM, along with the con-tinuous mixing process, also minimizes overage, as well as reducing dust.
Flowcrete Releases New Epoxy Flooring SystemFlowcrete has recently launched Flowcoat ESD, which has been designed to provide environments looking to es-tablish controlled electrostatic protected areas (EPAs) with a high-performance flooring option that will prevent poten-tially hazardous static charge build up.
The reformulated 100 percent solids epoxy system fulfills the three criteria relating to flooring as outlined in ANSI/ESD S20.20, which requires a system re-sistance of a person through the floor and to ground of less than 35 megohms. This
makes it ideal for locations where elec-trostatic discharge is a serious cause for concern, such as in laboratories that need to protect sensitive electrical equipment or in areas where flammable materials are handled and in which a fire safe floor is required to prevent static becoming an ignition source.
“Flowcoat ESD combines a popu-lar epoxy system, that has repeatedly proven itself within some of the most intense industrial environments, with highly effective antistatic technology,” said Flowcrete Americas managing direc-tor, Dave McNeece. “Facilities managers know that just walking across the floor of a processing environment can cause a charge to build up, meaning that this otherwise harmless activity can create a potentially dangerous problem. Site own-ers and operators can rest assured that the electrostatic dissipative properties of Flowcoat ESD will continuously work to safeguard their site from electrostatic dis-charge concerns.”
PPG Introduces DURAFORM DR Polyester Coatings for Garage, Entry DoorsPPG Industries’ coil and building prod-ucts group has introduced DURAFORM DR coating, a next-generation polyester coil coating engineered specifically for garage and entry door applications.
Designed for two-coat application on aluminum or cold-rolled steel, Duraform DR coating is formulated with PPG’s proprietary star-shaped polyester poly-mer to provide superior hardness, in-creased flexibility and other performance benefits compared to conventional poly-ester coating systems. The technology also enables greater processing flexibility, including wide cure parameters and bet-ter flow characteristics, to reduce inher-ent applied costs for garage and entry door manufacturers.
The polymer formulation for Duraform DR coating is modified to offer excellent abrasion resistance and paintability for garage and entry doors, which can increase their durability and colorfastness. The coating incor-porates long-lasting ceramic pigments
to provide an extended gloss range along with a rich variety of colors, including stain-like finishes that mimic the look of wood grain.
Brian Knapp, PPG director, coil and building products, said the ability to formulate Duraform coatings for spe-cific applications gives customers a competitive advantage. “Garage and entry door manufacturers are always looking for ways to differentiate their products from the competition,” he ex-plained. “The ability of these coatings to meet the unique demands of their industry, including providing better abrasion resistance, hardness, flexibil-ity and color retention, enables them to do so.”
Valspar Launches Graffiti-Resistant System Protecting All Coil & Extrusion CoatingsValspar Corp. has recently developed an ASTM-compliant graffiti-resistant sys-tem, which has been tested and approved for all Valspar Coil and Extrusion build-ing products. Valspar has aligned with Graffiti Removal Services (GRS) to create a sustainable, cost-effective system.
“We undertook this project to en-sure that our customers’, and everyone throughout the value chain, perfor-mance and restoration needs are met for the life of our products,” said Jeff Alexander vice president of sales for Valspar. “As incidences of graffiti con-tinue to rise across the country, mu-nicipalities are adopting policies that require rapid graffiti removal – the Valspar Graffiti Resistant system will allow our customers to meet those re-quirements with the products they al-ready know and trust.”
“The combination of our high-per-formance coatings and Graffiti Removal Services’ tested and approved envi-ronmentally safe cleaning system can help save building owners significant costs of repainting or replacing panels,” Alexander added. “We are pleased to work with Graffiti Removal Services to offer our customers a fast and cost-effec-tive removal solution.” CW
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FEATURE
Catherine Diamond, Associate Editor
Automotive and truck production is increasing, which is driving coatings use and growth rates.
According to Phil Phillips, president and manag-ing director of Chemark Consulting Group, experts like LMC Automotive have raised forecasts from 17.2 million units to 17.4 million units. This is a three percent growth from the 2014 production level of 16.9 million units.
“Investment in the region will increase overall capacity by nearly 500,000 units, and, coupled with strong North American vehicle demand, a more positive production outlook is expected,” Phillips said. “Comparing 2012, 2013, 2014 and 2015, we see almost a 13 percent average growth rate over this time period.”
Phillips noted that it is automotive and truck production – not sales – that is the basis for forecasting coatings use and growth rate. “Obviously, sales of these units are important to track but coatings are used when a vehicle unit is produced, and that’s what we must watch.”
The financials affecting automotive/truck demand fall along the following 10 macro and consumer elements: disposable in-come, unemployment, the housing market, the stock market, fuel prices, credit availability, vehicle equity, vehicle price, incen-tive actions, and product activity.
“We have others forecasting the same rate or better going forward, indicating that North America’s automotive industry is in good shape,” Phillips said. “The value chains of activity (coat-ings, et al) supplying it have a very healthy segment to play in.”
Chemark estimates the North American OEM automo-tive/truck coatings market to be valued at $2.4 billion USD. “This figure is as the coating formulators sells its coatings directly to the OEM plants for use in applying electro-coat primers; sandable primers; base color coating and finally the clear topcoat systems. It does not include the tier suppliers who make and coat under hood and body parts ($0.390 bil-lion) as well as the job shop custom coaters ($0.145 billion)
who receive parts from the tier part manufacturers and coat to specification,” Phillips said.
A total North American value of $2.835 billion USD is con-sumed. The major formulators who supply over 80 percent of the North American OEM plants and key tier fabricators are: PPG, Axalta, AkzoNobel and BASF. Others who supply some OEM but mainly, tier manufacturers are: Sherwin-Williams, Wörwag, Red Spot, Nippon Paint and United Paint.
Automotive and truck production is increasing, which is driving coatings use and growth rates.
Automotive OEM Coatings Market
U.S. Sales Long-Term Outlook
Charts Above: Source: The CHEMARK Consulting Group, Inc. 2015
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According to Chris Toomey, BASF’s senior vice president of Coatings Solutions, North America, his company sees growth due to increased automaking.
“When the automakers build more vehicles, BASF sells more coatings products,” Tommey said. “We also see continued growth outside that based on new technologies we’re develop-ing and our quality products.”
Toomey said that BASF has strengthened its local presence in China with its latest plant for automotive OEM coatings in Shanghai.
“In addition, we’re currently building another plant that pro-duces binders, which will start production in the second half of 2015,” Toomey said. “In the future, we will continue to invest in research and development, application technology and produc-tion capacities in emerging markets. In the field of automotive refinish, we opened the first training center for automotive refin-ish paint in Johannesburg.”
In terms of the latest trends and technologies driving the market, Toomey said that there are three. “One is process im-provement to increase the efficiency in the application of the different paint layers. BASF pioneered the integrated process that eliminates one of the baking steps for OEMs. The second is product technology. Designers want to differentiate with color. Our color designers work with the OEMs to develop attractive and unique colors. The third driver is lightweighting. Different substrates require adjustments to the coating layers to ensure proper adhesion etc.,” he said.
Every year, BASF’s global color design team predicts future color trends. The latest trend show, Toomey said, which was entitled Under the Radar, featured five trends for North America that will debut on cars in the next two to three years. Some of those colors are a light blue, a rich orange and a soft green.
Regarding coating performance, Toomey said that color is a big part of the car design. “Automakers want high perform-ing, quality and reliable coatings to help attract buyers to their brands. BASF continually works to improve efficiency and sus-tainability into the coatings material and processes,” he said.
Finally, Toomey said that BASF’s research and development is built around color performance, basecoats and clearcoats and waterborne processes. “We have best-in-class products and we
continue to push the envelope and look to improve what are already strong products,” Toomey concluded.
Cindy Niekamp, senior vice president of Automotive Coatings at PPG, said that PPG’s automotive OEM coatings business continues to perform well, growing above market rates.
“In the fourth quarter, the business delivered solid volume growth,” Niekamp said. “In 2014 overall, PPG’s automotive OEM coatings business was strong in North America and Asia Pacific and we experienced growth in Europe as well. Long term, the market for automotive OEM coatings is expected to continue to grow nicely, likely around four to five percent, led by build growth in Asia and Latin America. Due to our broad global foot-print, we expect to continue to leverage these positive economic trends for continued growth in the automotive OEM coatings.”
Niekamp added that PPG has benefited from being well-positioned in China and other emerging regions, where it has taken advantage of customers building new greenfield plants, and converting to newer paint shop technologies. “PPG’s posi-tion as a leader in many of these technologies has allowed us to grow in high growth countries with some of the most successful car makers,” she said.
“In addition to our technology, we have continued to localize production and services in China and emerging regions. For ex-ample, our manufacturing facility in Tianjin, China has become the largest volume paint plant in PPG globally. And, we continue to expand paint and resin capacity in China. In 2014, we an-nounced investments in facilities in San Juan del Rio, Mexico and Sumare, Sao Paulo, Brazil that will allow us to meet in-creased demand for automotive coatings in those regions.”
Niekamp added that PPG sees a variety of trends for the fu-ture. “One example is the demand for color. Color science has come a long way, and coatings offers customers a way to differ-entiate themselves in a meaningful way,” she said.
“Another key driver for research and development invest-ment is energy. As automakers continue to look for innovative ways to enhance fuel efficiency, PPG’s products help custom-ers make lightweight vehicles that meet environmental require-ments. OEMs are using more lightweight metals for auto bodies and auto body components (such as the new Ford F150). PPG works in partnership with our customers to offer solutions that allow their paint shops to adapt to this more complex environ-ment, while ensuring continued quality and colorful finishes. We also work with them to reduce energy costs in their energy-intensive paint shop processes.”
To conserve water use, the paint shop has become a focal point for auto manufacturers. PPG is launching its Green Logic Matrix and Green Logic Ultimate in 2015. The system enabled by GreenLogic Matrix uses about 15,000 gallons to fill compared with 200,000 gallons used in a traditional system. GreenLogic Ultimate contains an optimized blend of polymers, three of which are derived from plant materials. In addition, the company’s ZIRCOBOND pretreatment cut water use, waste and energy costs – it can save the average North American assembly plant 16 million gallons of water annually, Niekamp said. In addition to the GreenLogic prod-ucts, PPG’s Enviro-Prime 7000 hyper-throwpower electrocoat also
Source: The CHEMARK Consulting Group, Inc. 2015
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can save on average 30 percent of the electricity and water used in the typical electrocoat process.
Niekamp said that white continues to be the most popular car color manufactured globally in 2014, car manufacturers across the world are continually seeking new ways to create a unique appearance for models and vehicle brands. “Today, automakers can choose from a broad array of colors as well as a wide as-sortment of variations of conservative hues such as white, silver, black and gray, and distinct effects such as micas, glass flakes,
fine bright aluminum and hue-shifting pigments,” she said. For 2015 models, PPG believes drivers will see an increase in
natural tones such as coppers, oranges and browns. New mod-els also may be influenced by metal tones such as bronze, pew-ter and rose gold, which have had a significant influence across fashion, jewelry, furniture and industrial design in recent years. In addition, consumers will have access to the same high-defini-tion experience they now readily consume across entertainment platforms, with access to “high-depth” color – a deeper, richer
PPG-Painted Car by Bobby Alloway Wins 2015 AMBR Award
A Bobby Alloway-built car painted with PPG Industries auto-motive refinish products won the 2015 America’s Most Beauti-ful Roadster (AMBR) award at the Grand National Roadster Show (GNRS), Jan. 23-25 at the Pomona Fairplex in California. The striking 1933 roadster, owned by Larry Olson of Sioux Falls, South Dakota, was finished by Alloway and drew approval from the show judges and crowd alike. The AMBR, an 8-foot-tall tro-phy, is awarded annually and regarded as the ultimate recog-nition of a roadster-style hot rod. It was Alloway’s second time winning the prestigious award; his first was in 2003. Alloway also won Best Rod of the GNRS this year with a 1937 Chevrolet coupe that was in the top 10 in the Builder’s Challenge at SEMA this past November.
The GNRS started in 1950 and is the longest-running in-door car show in the world. This year, 18 competitors vied for the AMBR award. Alloway’s winning entry featured his signature black finish embellished with contrasting blazing-orange flames running nearly the entire length of the roadster’s body. Alloway uses PPG products exclusively, and he achieved the car’s out-standing look using Deltron DBU 9700 Basecoat and DCU 2002 Concept Clearcoat.
Alloway, called the “master of black” because his distinctive cars are almost always painted black, has been building street rods since 1978. His shop, Alloway’s Hot Rod Shop in Louisville, Tennessee, opened in 1991 and has consistently turned out award-winning vehicles. He is well-known for cars that feature a commanding, aggressive look obtained through a combination of color, proportion, stance and power.
Along with winning the AMBR and Best Rod honors, Allo-way was inducted into the GNRS Roadster Hall of Fame during the show. The Hall of Fame was established in 1960 to recog-nize “outstanding pioneers in the creative car building sport.” Alloway’s entry was based on his illustrious career building cars that have earned significant awards. In addition to his two AMBR awards, Alloway’s cars have won the Goodguys Street Rod and Street Machine of the Year awards, the highly-prized Ridler tro-phy and others. He also has been welcomed into the National Rod & Custom Car Hall of Fame and honored as Detroit Au-torama Builder of the Year.
Other builders who won big at the GNRS included Randy Borchering of Painthouse in Cypress, Texas, and Dave Kindig of
Kindig-It Design in Salt Lake City. Borchering’s two-toned 1947 Hudson painted in his custom Bad, Bad Leroy Brown and Green Acres Pearl earned First in Class, Outstanding Paint and Out-standing Display accolades. “Winning these awards was awe-some,” Borchering said. “Winning here is extremely gratifying.”
Borchering used Deltron DP90LV Epoxy Primer, Vibrance Collection VP2100 Polyester Primer, Deltron Basecoat and Glob-al Refinish System D8152 Clearcoat to achieve award-worthy results. Borchering has used PPG products for 25 years. Paint-house has been building custom cars for nearly 10 years and has earned a reputation for providing outstanding paint jobs.
Dave Kindig scored with a 1934 Dodge and a 1950 Phantom Fleetside. The Dodge took home First in Class, Outstanding Paint, Outstanding Interior and Outstanding Display awards. The car is painted a custom PPG mix called Dark Desert Sage, which was created using Envirobase High Performance Basecoat and Global Refinish System D8188 Clearcoat. The Phantom Fleetside won the 2015 Al Slonaker Award for being the most innovative vehicle at the show. Its white-over-red paint scheme was also achieved using Envirobase High Performance Basecoat and Global Refinish System D8188 Clearcoat.
”From solvent to water, our customers make our paint shine,” said John Parran, PPG marketing director, automotive refinish. ”We’re proud of our products, but we’re even more impressed by what our customers can do with them. We congratulate these winners on jobs well done and look forward to what they dream up next.”
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version of color – especially in 2015 models that offer blues, reds and yellows.
Steve Markevich, Axalta’s senior vice president and presi-dent OEM, said that global automotive production has grown by three to four percent in the last two years, and the impact of steady global growth provides excellent market conditions for Axalta’s continued investment in technology and capability.
“However, the growth has not been uniform worldwide,” Markevich said. “Markets in China and NAFTA have seen sig-nificant gains while South America and Europe have had recent challenges. As a global supplier and thus able to weather local economic fluctuations, Axalta has benefited from the growth in automotive production which overall has been running slightly ahead of global GDP. The net effect has been and will likely continue to be a need for more paint.”
Markevich said that Axalta is investing in many markets to support growth with due emphasis on China. “We recently had the grand opening of our new waterborne manufacturing facility at our operations center in Shanghai. In December, we opened a new OEM research and development lab that is adjacent to the Shanghai facility. In addition to these hard assets, we have been building our team and aligning our technologies to support growth and our customers. At the same time, we are increasing our resin capabilities in Mexico, our coatings capacity in Brazil and expanding our waterborne production capacity in Germany to continue to meet the demands in our global markets,” he said.
There are five mega trends that are impacting coatings, Markevich said.
The first is the car buyer’s desire for color options and im-proved appearance. “A vehicle remains an emotional purchase for many car buyers and this drives a desire for a range of op-tions and the following of trends,” he said. “Many consumers will pay extra money or choose a car make and model to get the color and effect that they desire. The packaging and marketing of color and appearance creates an opportunity for our OEM customers to stand out and to capture share or improve margins in a very competitive environment. Axalta designs color op-tions that will best fit the need of consumer tastes and the OEM branding strategies designed to reach car buyers.”
Productivity is the second trend, Markevich said. The auto-motive market is fiercely competitive. “Customers are continu-ally looking for ways to reduce costs. The paint shop operation is one of the largest users of energy and capital in the manu-facturing process. As a result, our OEM customers are seeking innovation in coatings technology that can help reduce cost,” he said.
The third trend we see is globalization. OEMs are increasing-ly looking for global solutions, Markevich added. The philoso-phy is to engineer the product and process once and replicate it throughout the world. This standardization improves the effi-ciency and quality of product launches and ongoing operations, many of which are very far from the home office.
“The continued evolution of emerging markets remains a persistent consistent trend,” he said. “Emerging markets are leading GDP and GDP per capita growth. China, India, South
America and the ASEAN countries continue to show great po-tential. Paint process capabilities and applications are still de-veloping. To benefit from the growth, Axalta‘s strategy is to continue to invest and grow capability with global support as these markets evolve.
“Regulation is the final trend that affects everything we do. The automotive industry is affected by many regulations. As a coatings supplier, regulations regarding hazardous substances and volatile organic content directly impact the materials that we use to produce coatings.
“Regulations governing vehicle emissions indirectly impact coatings suppliers as OEMs consider alternative materials and production methods to increase the miles per gallon and reduce the environmental impact of operating a vehicle. One result, for example, is the increased use of lightweight plastic and compos-ite materials that require new paint formulations which Axalta offers,” he said.
Axalta has tracked color and effect over time in its annual Global Color Popularity Reports, and over time, Markevich has noticed a few interesting trends. While regional differences continue, he said Axalta is seeing more global alignment in con-sumer preference. Neutral colors continue to dominate although they are giving ground to more color and chromatic versions. Both red and blue also have seen increases globally while silver continues to decline.
“As a result of these trends, we’ve identified Radiant Red as the 2015 automotive color of the year in North America,” he said.
In terms of coating performance, Axalta customers are look-ing for consistency and quality in the products we supply.
“The automotive coating process is a complex, highly auto-mated system,” he said.
“It is not uncommon to produce 60 or more painted vehicles an hour. The ability to maintain these high levels of production without interruption is critical to our customers’ success. The final painted vehicle must meet customer expectations for paint quality, be free of defects, have a great appearance and a har-monious color match across all parts including those painted at other locations and attach during final assembly. Finally, as the average age of vehicles on the road continues to increase, the coatings are expected to provide protection and beauty for the life of the vehicle.”
Markevich said that his R&D team is focused on address-ing trends, color brilliance, and sustainability. “As a result, our research covers a wide range from features that consumers are demanding to highly productive systems to meet the need for continuous improvement. At the same time, we are responding to the changing regulatory environment.
“We have introduced our Vermeera technology line of pre-mium effect and high chromatic colors to provide our customers and their car buyers with a new level of elegance and excitement. Our next generation AquaEC electrocoat and our new topcoats are targeted to meet the requirements of ever-increasing regula-tions as well as OEM specifications that call for more produc-tive coatings and their ability to work with advanced materials such as carbon fiber reinforced components,” he said. CW
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FEATURE
Dow Coatings Materials Philadelphia, PA, USAPhone: 800-447-4369Web: www.dowcoatingmaterials.comEmail: [email protected]
Product name: ECOSURF LF SurfactantsAtttributes Comments: For interior and exterior paints and coatings, ECOSURF LF Nonionic Surfactants are APEO-free, low foam alternatives that offer excellent pigment wetting along with cloud point defoaming in pigment dispersions.
Product name: TRITON HW-1000 Surfactant High Performance Wetting AgentAttributes/Comments: TRITON HW-1000 Surfactant High Performance Wetting Agent is a non-silicone based, superior wetting and leveling agent offering low foaming and the abil-ity to wet various substrates. TRITON HW-1000 Surfactant High Performance Wetting Agent helps to improve the gloss and smoothness of coating � lms.
Pilot Chemical Company Cincinnati, OH, USAPhone: 513-326-0600Fax: 513-326-0601Web: www.pilotchemical.comEmail: [email protected]
Types of surfactants offered: anionic, cationic and amphoteric
Product name: Masurf UV-350Attributes/Comments: Ultraviolet light absorber for non-polar, hydrocarbon solvent systems, is designed to impart UV protec-tion to fabrics and hard surfaces. Masurf UV-350 is not water soluble, so it will not readily wash off exterior surfaces.
Siltech Corp.Toronto, ON, CanadaPhone: 416-424-4567Web: www.siltech.comEmail: [email protected]
Product name: Silmer EPC F418-FAttributes/Comments: Originally developed as a resin-miscible epoxy reactive silicone, this water dispersible epoxy functional silicone is ideal for emulsion polymerization or other situations where epoxy reactivity and water or organic miscibility is de-sired. The silicone lowers surface tension and provides many properties when reacted into a resin.
Product name: Silquat J208-1BAttributes/Comments: This water dispersible cationic silicone also contains a lipophile providing strong surface activity, good detergency and af� nity to surfaces.
Troy CorporationFlorham Park, NJ, USAPhone: 973-443-4200Fax: 973-443-0843Web: www.troycorp.comEmail: [email protected]
Product name: Troysperse ZWD1New Troysperse ZWD1 is an advanced, 100 percent active liquid dispersing and pigment wetting additive for aqueous coatings and printing inks. Troysperse ZWD1 is formulated for excel-lent color development, fast dispersion time, high gloss, high pigment loading, and optimal cost performance. What’s more, Troysperse ZWD1 contributes zero VOCs to � nished products, allowing more latitude in the formulation of ‘green’ products.
Here is a look at the latest offerings from select surfactants suppliers. For more information on the products listed, please contact the company directly.
DIRECTORYSurfactants
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Product name: Troykyd D209WNew Troykyd D209W is a solvent-free performance additive that eliminates foam without compromising surface appearance or integrity. Troykyd D209W leaves systems virtually free of surface defects and does not compromise the system’s gloss or clarity, which makes the product ideal for high-quality clear and high-gloss coatings. Troykyd D209W is an excellent choice for environmentally ‘green’ coatings. CW
Does Your Company Belong in the Surfactants Directory?
Contact: Kerry Pianoforte, Editor
Email: [email protected]
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FEATURE
The 42nd Annual Waterborne Symposium
This annual event featured presentations on a variety of topics related to surface coatings including waterborne, additives, pigments and emerging technologies.
Kerry Pianoforte, Editor
The School of Polymers and High Performance Materials at the University of Southern Mississippi (USM) held the 42nd Annual International Waterborne, High-Solids and
Powder Coatings Symposium February 8-13 in New Orleans, Louisiana. The Waterborne Symposium is a technical forum for environmentally-friendly coatings technologies. Proceeds from the symposium are used by USM for various elements of academic program development including junior faculty devel-opment, graduate student stipends, equipment acquisition and maintenance, and especially scholarships for undergraduate students majoring in Polymer Science. Most of these students enter the coatings or related polymer industries upon gradua-tion. These scholarships are key to USM’s efforts to recruit the highest-achieving students into their Polymer Program.
This year’s event featured 53 papers organized into seven topical sessions related to various aspects of surface coatings: opening, academia, general, waterborne, additives, pigments and emerging technologies.
Plenary Speaker: Dr. Rigoberto AdvinculaThe opening session commenced with plenary speaker, Rigoberto Advincula of CASE Western Reserve University, Department of Macromolecular Science & Engineering who presented a talk entitled “Nanostructured and Smart Coatings.”
Coatings are an integral part of modern society since they provide both barrier and packaging applications in its basic function. Many types and classifications of coatings can be dif-ferentiated by formulation, method of deposition or industry. According to Advincula, it is useful to think that coatings are essentially nanoscopic phenomena that have been translated to macroscopic visibility.
“Nanostructuring enables the development of new coatings and function since it alters the way a coating is able to function at the interface in its most ultrathin form,” explained Advincula. “This can be by way of morphology, patterning, templating, etc. The chemistry or composition of the coating can be synthesized or formulated in such a manner that they are congruent with
stimuli-responsive, self-healing or highly efficient properties. One particular combination of nanostructuring at the interface combined with new chemistry is the adaption of different poly-mer brush methodologies by grafting.”
The presentation summarized the science and engineering be-hind many functional and nanostructured coatings produced by the Advincula Research Group (ARG) through the years. The fo-cus has evolved from ultrathin film to bulk thin film phenomena.
Featured guest speakers at this year’s event were Victoria Gelling, technical director at The Valspar Corporation who pre-sented “Electrochemical Investigations in the Development of High Performance Coatings” and Michael Koerner of Axalta Coatings Systems, who presented “Extensional Rheology as Related to Paint Atomization.”
According to Gelling, in the past, corrosion and coatings re-search has been a visual study. A survey of ASTM methods for corrosion detection of coated surfaces illustrates the emphasis on the visual assessment of corrosion detection. This has begun to change.
“Electrochemical techniques have been utilized in the past few decades as important methods in the study of corrosion and coating degradation,” said Gelling. “Electrochemical techniques allow for the determination of changes in material properties, which often occur prior to visual changes and provide informa-tion regarding corrosion mechanisms. Indeed, by using these techniques, such as Electrochemical Impedance Spectroscopy (EIS), Scanning Electrochemical Microscopy (SECM), and Scanning Vibrating Electrode Technique (SVET), important mechanistic information regarding protection/failure transitions can be determined.”
“EIS, SECM, SVET, along with the many other electrochemi-cal techniques, provide information that is far superior to the historical visual corrosion assessment,” she added. “For ex-ample, small changes in capacitance and resistance of a coated sample can be monitored via EIS and small current densities resulting from corrosion redox reactions can be measured via SVET. The changes is capacitance and resistance determined
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via EIS can occur due to water ingress as well as changes in bar-rier protection. The current densities measured by SVET can provide a quantitative measurement of the rate of corrosion.”
The presentation featured a review of electrochemical tech-niques for corrosion and material degradation assessment, along with real-world results of the use of those techniques to study a next generation powder coating.
Koerner explained that formulators understand that im-proved application can be achieved by modifying the shear rhe-ology of paint to be somewhat pseudoplastic and thixotropic. Axalta Coatings has been interested to find methods to measure extensional rheology that we believe more directly relates to paint atomization. “When these methods are fully developed, we believe formulators can more precisely tune paint rheology for optimal application,” he said.
Studies using the Capillary Breakup Extensional Rheometer (CaBER) have been used to demonstrate capillary thinning and filament formation. This is consistent with observed droplet formation during paint spray. He said that Axalta recognizes some limits to this approach as a result of relatively low relax-ation times observed in commercial paints.
“Current work is to then use these material properties to predict suitability for spray atomization,” he said. “We are using shadowography methods to collect sprayed droplet particle size distributions. If the rheology has been correctly described, then it should directly relate to the quality of spray.”
Sidney Lauren Memorial LectureThe fourth annual Sidney Lauren Memorial Lecture, “Novel Biobased Polymers for Coating Applications,” was given by Bret J. Chisholm of North Dakota State University. His lecture high-lighted current and future issues shaping the coatings industry.
As a result of substantial developments in the area of carbo-cationic polymerization, the polymerization of novel biobased vinyl ether monomers possessing unsaturated groups in their side-chains was enabled.
“Linear vinyl ether polymers with narrow molecular weight distributions were obtained from novel vinyl ether monomers derived from a variety of renewable resources including plant oils, eugenol, and cardanol,” said Chisholm. “By appropri-ate choice of the polymerization system, living polymerization was achieved and unsaturation derived from the renewable re-source was preserved in the polymer. By preserving side-chain unsaturation, crosslinked networks were achieved through an
oxidative mechanism. In addition, the unsaturation was deriva-tized to other functional groups that enabled the production of coatings through a variety of crosslinking mechanisms. Further, it was demonstrated that these biobased vinyl ether monomers could be readily copolymerized with other monomers to pro-duce a wide array of functionalized copolymers useful as bind-ers for coatings.”
Technology ShowcaseIn addition to the main technical program, the Waterborne Symposium also included a three-day Technology Showcase. The Showcase focused on emerging technologies, new materi-als, innovative services and equipment.
Student Poster Sessions/AwardsThis year the Waterborne Symposium presented the Siltech Best Paper Innovation Award, the SSCT Best Student Paper Award and the Eastman Student Poster Awards.
USM students presented their research during the Poster Session. This year’s session included 21 student posters.
The Eastman Student Poster Award Undergraduate Recipients are Laken Kendrick, “Design of Biomimetic Adhesives for Improved Wet Adhesion;” Chase Tretbar, “Synthesis of Hydrazide Functional Polymers by RAFT Polymerization;” Christopher Keller, “The Effect of Counter-Ion Exchange on the Morphology and pH Tunability of AB poly(butadiene)-b-poly(lysine) Diblock Copolymers;” and Chase Thompson, “Analysis of the Formation of the DGEVF/4,4’-DDS Crosslink
2016 Call for PapersThe School of Polymers and High Performance Materials at The University of Southern Mississippi has issued a call for papers for presentation at the 43rd Annual International Waterborne Symposium, February 1-5, 2016 in New Orleans. Papers should relate to new and emerging technologies related to materials, processes, production, characterization, application and markets in the field of surface coatings. All papers should be original and represent recent advances in coatings science and related disciplines. Title, abstract and author’s names (speaker’s name underlined) should be submitted by mail, fax or e-mail no later than Aug. 15 to School of Polymers and High Performance Materials, The University of Southern Mississippi, Box 10063, Hattiesburg, MS 39406-0063; 601-266-4475; Fax: 601- 266-6265; E-mail: [email protected]; Web: www.psrc.usm.edu/waterborne.
Student Poster session.
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Network as a Function of a Cure Rate.” The Graduate Student Poster winner are John Misasi, “Understanding Fracture Toughness Improvements in POSS-Modified Hyperbranched Epoxy Glassy Networks;” Jeremy Moskowitz, “Synthesis of Controlled, High Molecular Weight Polyacrylonitrile via RAFT Polymerization;” Katrina Knauer, “Phase Separation and Water Uptake in (PS-PIB)2-s-PAA Miktoarm Star Polymers;” and Phillip Picket, “Amphiphilic Copolymers Capable of Forming Micelles to Serve as Unimeric-Dispersants or Gelators For Oil Spill Remediation Applications.”
The Student Best Paper Award sponsored by the SSCT went to Katrina Knaeur for her paper titled, “Controlling Surfaces of Sulfone Polymer Films with Chain Rigidity and Viscoelastic Behavior.”
The Siltech Innovation Award was given to Kristin Blankenship of AGC Chemicals America for “Formulation Techniques Using FEVE Resins in Waterborne and High Solids Coatings.”
Luis Chua and Tyler Woldansk were the recipients of the Sidney Lauren Memorial Scholarship.
Architectural Coatings Panel DiscussionFollowing the success of last year’s Automotive Panel, this year’s Symposium featured a Architectural Coatings panel discussion which was, once again, chaired by Dale Pritchett, publisher of Coatings World.
Architectural Coatings is the largest segment in the global coatings industry. This year’s panel focused on the business and trends that impact this market. Attendees had the opportunity to hear first hand from major architectural coatings manufac-turers on how their company succeeds in this dynamic market.
The panel was comprised of Dr. Phil Phillips, president of the Chemark Consulting Group; Dr. Victoria Gelling, techni-cal director of Valspar Corp. and Dr. Kent Young, director of technology of the The Sherwin-Williams Company. The panel concluded with a Q&A session with the audience.
The 2016 Waterborne Symposium will be held January 31-February 5. CW
Graduate student poster winners.
Undergarduate student poster winners.
Above, clockwise from top
left: Dr. Robson Storey,
chairman of the Symposium
presents Kristen Blanken-
ship with the Best Paper
Award. Sideney Lauren
Memorial Scholarships were
given to Tyler Woldanski
and Luis Chua.
The Architectural Coatings Panel.
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FEATURE
Kerry Pianoforte, Editor
The American Coatings Association (ACA) held its CoatingsTech Conference March 9-11 at the Marriott Louisville Downtown, Louisville, Kentucky. The theme
of this year’s event was Focus: Innovation! Infrastructure! Efficiency! The conference highlighted the latest technologies and trends in the coatings world and showed practical appli-cations. Leading the conference was two Technology Short Courses. In addition, tabletop exhibits held during the event featured displays of the most recent innovations in products and services offered to the industry. The conference consisted of eight separate tracks: polyurethanes, test methods, industrial coatings, novel technologies, end users, architectural coatings, rheology and titanium dioxide/pigments.
The conference commenced with a Keynote Address from Rigoberto Advincula of CASE Western Reserve University, who presented a talk entitled “Innovation Through Nanostructured and Templated Coatings.” Smart coatings are developed through intelligent design, material choices and control of film formation. “The demand for high performance coatings and in-novation in the industry necessitates new ways of harnessing control all the way to the molecular level,” Advincula stated. In his talk he addressed approaches towards smart coatings through nanostructuring and templating ultrathin films and coatings, enabling new functionality from several design princi-ples that can be applicable to commercial coatings. “These coat-ings include superhydrophobic coatings, anti-bacterail coatings, oil-water separation and sensors,” he added. “The Advincula Research Group through the years have focused on a bottom-up approach in the design of new coating materials that utilize innovative chemistry and surface characterization tools.”
Highlights of this event included The Technical Focus Lecture, Mattiello Lecture and Mattiello Symposium.
The Technical Focus Lecture, “Graphene Functional Properties and Their Application in Resins, Plastics and Elastomers,” was presented by Greg Smith of Cabot Corp. His lecture included examples of how graphenes can be
utilized in coatings applications to deliver mechanical rein-forcement, electrical, thermal and other functional proper-ties. Graphene technologies were discussed generally, aspects of post-processing graphenes materials and toxicology of these materials was also discussed.
The Mattiello Lecture, “Solid State Lighting and its Impact on the Marketing and Production of Decorative Coatings,” was presented by Danny Rich of Sun Chemical Corporation. Solid state lighting in the form of light emitting diode lamps (LED) is quickly taking over as replacements for existing lower effi-ciency lamps. Current lighting standard, which phased in from 2012-2014, do not ban incandescent or any specific lamp type, but they do require that lamps need to use approximately 25 percent less energy.
“Many commercial lamps meet these new standards, in-cluding halogen, incandescent filament, CFLs and LEDs,” said Rich. “The new bulbs provide a wide range of choices in color and brightness, and many of them last much longer than tra-ditional lamps.”
One problem Rich identified with these new bulbs is that the spectral distribution of flux from some of these new lamps do not match or even correspond to the spectral power distribution of traditional office and home lighting. Rich’s talk focused on the impact of the new lamp lights on the design, marketing and production of modern decorative coatings.
“The decorative coatings industry has followed recommend guidelines for many decades, producing color matches that are acceptable under a series of standard illuminants that are rep-resentative of the lamp lights in most common facilities,” said Rich. “The new solid state lamps do no render object colors in ways similar to the currently adopted standard illuminants.
This biennial event’s theme was Focus: Innovation! Infrastructure! Efficiency!
CoatingsTech Conference
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The primary obstacle to coatings manufacturers is the lack of standards on how to test color matches for quality conformance under the new lamp lights. “
“As the energy efficient lighting industry is currently still in a technologically developing phase, it seems that it will be some time before any agreements on the characteristics of modern lamp light will be reached,” he added. “Guidance will be pro-vided on creating and/or using illuminant data representative of these lamps until standards are published.”
The two Mattiello Symposium presenters were Yoshi Ohno, National Institute of Standards and Technology (NIST) who pre-sented “Color Characteristics of Solid State Lighting Products and Metrology Issues” and Loren Whitehead, University of British Columbia who presented “Understanding the Impact of LED Lights on Color.”
Other key presentations included Amanda Andrews of Wacker Chemical Corp., who presented “Silicones Positive Influences on Exterior Coatings.”
Innovative technologies have increased durability, and the lifespan of an exterior coating film. “With that said, for ex-terior coating applications, dirt continues to destroy the ap-pearance of coatings; which can down grade a consumer’s approval of the paint,” said Andrews. “Silicones have inher-ent water repellent properties that increase the films lifespan in addition to improving the dirt repellency. Thus silicones increase a consumer’s approval for purchasing, applying, and admiring their coated objects. This paper focuses on outdoor exposure testing that verifies the benefits of silicone in archi-tectural coating applications.”
Andrews said the increase in home remodeling and improve-ments have spurred the growth of, architectural coatings.
“Consumers rely on the exterior coating to have excel-lent weather resistance, long term durability and UV pro-tection that can last on average twenty plus years,” said Andews. “Consumers desire coatings to have a ‘clean’ ap-pearance that will decrease the amount of cleaning the consumer needs to do to maintain the appearance over the years. Self-cleaning and dirt resistance have become hot topics. It is not like dirt repellency has always been impor-tant but in the current climate, it is now extremely crucial. Paint suppliers are hungry for marketing data, exterior test-ing, proof of concept on how to increase the dirt repellency of coatings, and sell their paint as the best dirt repellant technology. Silicones provide water resistant properties which reduces the moisture content at the surface. This will increases dirt repellency. “
Andrews discussed the chemistry of silicones, multiple sili-cone technologies used in various paint formulations and the results of outdoor exposure testing with natural dirt collection.
“High Efficiency Sag Control Materials” was presented by Michael Gessner of Nuplex Resins.
“Novel Sag Control Agents (SCAs) have been developed based on chiral amines, which are very efficient and are also able to suppress telegraphed roughness from the substrate, said Gessner.His presentation covered the morphology, film
flow and leveling, sag resistance, and appearance properties of these novel SCAs.
Mei Wen, research associate at Axalta Coating Systems pre-sented “Micro-hardness Testing of Automotive Coatings.” Wen’s presentation showcased a micro-hardness testing methodol-ogy developed by Axalta in collaboration with the Institute of Macromolecular Chemistry of the Academy of Sciences of the Czech Republic (IMC Prague).
Fast-drying coatings are desired for increasing productivity in both automotive manufacturing and aftermarket repairs. It’s often a challenge to understand changes in coatings properties during the drying and curing processes, but this understanding is critical for developing fast-drying coatings. Axalta and the IMC team developed the new micro-hardness testing methodol-ogy, based on instrumented indentation testing.
“With the micro-hardness testing methods, we can determine the hardness of a coating system at different stages of the drying and curing processes, and learn about its gradient as a function of depth into a coating layer,” explained Wen. “The hardness obtained is directly related to the coating system, particularly the curing, drying, network development, and glass transition temperature increase of clearcoats. This testing methodology was developed to allow us to quickly and easily evaluate pro-ductivity of various clearcoats on different basecoats, such as waterborne and solvent borne basecoats,” Dr. Wen added.
The confernce featured two awards. The Roon Award was given to “Alkali Soluble Resins and Acrylic Blends: Influence of ASR Distribution on Latex Film and Paint Properties” by Wenjun Wu of Arkema. The Gordon Award went to “Computational Design of Aerospace Coatings” by Erik Sapper, Boeing Research & Technology.
Upcoming ACA Events The Coatings Regulations and Analytical Methods Conference will be held May 19-20 in Cleveland, Ohio. This conference will offer a forum for professionals concerned with coatings regula-tions and the analytical methods used for their development. The conference will provide an opportunity to meet with col-leagues, establish new contacts and create new working rela-tionships. For more info: www.paint.org. CW
ACA is a voluntary, nonprofit organization working to advance the needs of the paint and coatings industry and the profes-sionals who work in it. Through advocacy of the industry and its positions on legislative, regulatory and judicial issues at the federal, state and local levels, it acts as an effective ally ensur-ing that the industry is represented and fairly considered. The association also devotes itself to advancing industry efforts with regard to product stewardship, through its signature Coatings Care resources and focuses on advancements in science and technology through the its technical conferences and journals, as well as online training opportunities. For fur-ther information go to www.paint.org.
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FEATURE
Coatings World: How did the market for paints and coatings fare overall in 2014?
Ton Büchner: 2014 was challenging, evidenced by negative currency effects for companies consolidating in Euros, a con-tinued lack of growth in Europe and a slowdown in some of the Asian and Latin American economies. Despite this, vol-umes were up one percent for all business areas. Within our Decorative Paints business we successfully implemented a new operating model in Europe, while our Performance Coatings business introduced a new organizational structure with fewer management layers. During 2014, we built a solid foundation for further growth in 2015.
Charles Bunch: This past year (2014) was another excellent year for the coatings industry. The industry continued to grow, and our customers have placed continuing emphasis on the true value that coatings bring to them and their products in the form of asset protection and decoration.
Shuchao Cao: For a couple of years people have been talking about turning point, meaning that the market would slow down or stop growing. In 2014, we were probably very close to such a point. Natural organic growth with traditional coating busi-nesses was much more challenging than new innovative busi-nesses. High growth time may have gone. We probably entered into a so called “new normal” time.
Pierre-Yves Jullien: 2014 saw a low growth at the beginning of the year, while in general the market showed sound growth in the second half of the year. The global coatings industry is expected to grow twice as much as GDP, primarily driven by the protective and decorative coatings industries. Both these in-dustries were boosted by high government investment in infra-structure and housing projects, especially in the Middle East and
Asia where government investment compensated for a drop in investment in the oil & gas industry towards the end of the year.
The marine market is coming through a poor period, al-though this did not have a dramatic impact on global business in 2014.
Due to the continued squeeze on freight rates, marine cus-tomers have focused on investments that deliver fuel savings or drive overall fleet efficiency – hence the excellent performance of our ground-breaking fouling defence coating HEMPAGUARDin 2014– and marine maintenance grew in Europe.
Abhijit Roy: The market for paints and coatings did reasonably well in 2014 though the growth rate slowed down a bit in India due to the slowing economy.
This year Coatings World’s CEO Forum features executives from five major coatings companies offering their insights on the industry. This year’s forum participants are Ton Büchner, CEO and chairman of the board of management and the executive committee of AkzoNobel; Charles Bunch, chairman and CEO, PPG Industries; Shuchao Cao, vice chairman, Carpoly Chemical Group; Pierre-Yves Jullien, group president & CEO, Hempel; Abhijit Roy, managing director and CEO, Berger Paints India Ltd.; and Charles W. Shaver, chairman and CEO of Axalta Coating Systems.
CEO Forum
Ton Büchner Charles Bunch Shuchao Cao
Pierre-Yves Jullien Abhijit Roy Charles W. Shaver
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Charles Shaver: Last year presented both opportunities and challenges for coatings that tracked the overall economy in key markets. The continued economic improvement in the U.S. pro-vided our industry with growth in many of the end-use markets we serve. Asia Pacific was also relatively strong, led by China’s continued growth in the personal and commercial vehicle mar-kets and due to its expanding infrastructure. Europe’s economy was less robust. The instability in Russia and the Ukraine, along with the weakening of the Euro, affected growth and foreign ex-change based revenue. Latin America also presented uncertain-ties, particularly with the slowdown of the Brazilian economy. One of the strengths of Axalta, however, is that our global foot-print and offerings in so many coating end-use categories helps us offset these fluctuations, finding growth opportunities in one geography even if another is slowing.
CW: Did your company see an increase in revenue in 2014?
Büchner: For AkzoNobel as a whole, 2014 annual revenue totaled €14.3 billion (17.4 US$* principal exchange rate against the euro of 1.216 based on 12/31/14), down two per-cent in Euro on 2013 as a consequence of cur-rency effects and divest-ments. Our Performance Coatings Revenue was flat compared with the previous year, while Decorative Paints was down because of divest-ments and currencies. Revenue is not our only objective as our strategic targets include profitability through organic growth and operational efficiency.
Bunch: PPG’s business also performed well in 2014, reflect-ing these positive industry trends, and the benefits from some company-specific initiatives. For 2014, PPG’s sales were $15.4 billion, up eight percent over 2013 due to higher sales volumes and acquisitions. Our full year sales volumes grew more than four percent in the U.S. and Canada, be-tween 3.5 –and- 4.0 percent in Asia and Latin America, and about 2.5 percent in Europe. I was pleased with our strong financial performance and overall operational execution in what was a modest growth year from a global economic perspective. Our earnings improved in each major region by at least 14 percent. This includes an improvement of more than $100 million, or 21 percent, in Europe, despite muted regional economic activity and currency headwinds late in the year in that region. Most of our businesses continued to execute very well and in several cases we outperformed respective global industry growth rates. Strategically, 2014 was another very eventful and successful year as we con-tinued to enhance our business portfolio. This includes the
first quarter sale of our ownership interest in the Transitions Optical joint venture for cash of $1.7 billion on a pre-tax basis, or $1.5 billion after-tax. Also the Comex acquisition completed in the fourth quarter was the second largest in our company’s history. We are very pleased to now have this high quality business as part of PPG.
Cao: Carpoly Group’s overall growth was slightly above ten per-cent in 2014. We would say it was a satisfactory result given the current economic situation and the internal restructuring work achieved so far. However, industrial wood coat-ing and decorative coating retail have been struggling for single digit growth, while decorative coating project segment and some newly es-tablished business units enjoyed high growth (above 30 percent).
Jullien: Our sales growth followed a similar pattern as the over-all markets, with a slower start at the beginning of the year but ending with a decent growth in the second half and we saw organic growth of around five percent for the full year. This was driven by our Protective segment in China and in South East Asia, and by our Decorative segment in UK and China.
A number of sub-segments also performed strongly in certain countries and regions. The rail car segment in the U.S. was par-ticularly strong, for example, while power generation saw good growth in South East Asia, wind energy saw good growth India and infrastructure performed well in the Middle East.
Roy: Berger registered a growth in excess of 13 percent by value in 2014. The growth rate registered was slightly lower than what we have been registering in the past few years but we expect a bounce back in 2015 due to improving business sentiments in India.
Shaver: We reported our first full year earnings now that we are a publicly traded company following our IPO in November 2014. Our net sales for 2014 were $4.4 billion, an increase of 4.0 percent excluding negative foreign currency impacts compared to prior year Pro Forma results. Our adjusted EBITDA was $841 million, an increase of 14.0 percent over prior year Pro Forma results. We were pleased with the results that we achieved in the fourth quarter and for the full year. While we experienced significant currency headwinds in the fourth quarter, net sales increased as a result of growth in volume and price.
Contributing to these results, we won new business in key end use markets. We expanded our business in a number of re-spects, especially with a view to consolidating and globalizing existing franchises. For example, in an offering that serves both
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our vehicle OEM and industrial customers, we rebranded our entire E-Coat product line under a new brand name – AquaEC™ – to provide a consistent global identity. In China, we intro-duced Voltatex electrical insulation products and launched and renewed our Axalta-Huajia joint venture.
CW: What areas of the paint and coatings market represent the most growth opportunities for your company?
Büchner: If you look at the Purchasing Managers Index for January the majority of global manufacturing output is still an-ticipating expansion in the industrial sectors. Overall the global picture is one of uncertainty with a mixed outlook. U.S. growth remained positive, while China remained neutral. Europe saw a slight improvement in the rate of expansion.
Due to the expected contraction in Russia, the reduced growth expectations for China, and the slowdown in Latin America, which was already obvious in 2014, we do not ex-pect significant positive changes in the markets during 2015.
We don’t count on positive tailwinds from the market; our strategy is based on organic growth and operational excellence with sustainability at the heart of what we do. Our long-term growth potential is on the basis of end-user segment growth through strong brands and innovative products, both in con-sumer and industrial markets.
Bunch: We see growth potential across much of PPG’s port-folio. Much of this is due to our broad geographic reach and expansive coatings product portfolio, which allows us to tap into middle class growth in emerging regions and grow-ing global demand for new coatings technologies. For ex-ample, the market for architectural coatings is expected to grow at five percent compound annual growth rate (CAGR), driven primarily by a growing middle class in emerging re-gions. Asia Pacific and Latin America could lead this growth – with projected growth of six to seven percent – while the U.S. and Canada are expected to increase by about four per-cent and Europe by three percent per year. Orr and Boss forecasts that general industrial will be the fastest growing end use, increasing at seven percent through 2018. Globally, industrial production is projected to grow at a 3.6 percent CAGR. Also projected to grow at seven percent is mainte-nance and protective due to infrastructure investments in emerging regions, as well as to energy in-vestments in the U.S. Automotive OEM coat-ings is expected to grow at almost five percent, led by build growth in Latin America and Asia. We expect a con-tinued focus on fuel
efficiency to drive continued innovations for weight reduc-tion. Given our position globally, we have access to these varying growth areas.
Cao: The industrial wood paint market will focus on environ-mentally friendly products, definitely. We think the fight against smog and implementation of new laws on environment protec-tion will most favor those products such as water-based wood paint, low TDI hardener, high solid wood paint, etc. Regarding decorative paint retail or project, decorative paints will repre-sent important growth opportunities.
Jullien: The biggest growth opportunities are in Asia and the Americas. However, in both regions growth will be led by cer-tain segments and sub-seg-ments. There is a great deal of ongoing investment in the energy industry in South East Asia at the moment, for example, as governments push to meet the energy demands of a growing population and economy.
Hempel is a world-leading supplier of coatings to the deco-rative, protective, marine, container and yacht markets. In all these segments, we offer a broad product portfolio and a range specialist coatings for specific sub-segments, corrosive condi-tions and applications.
In line with our One Hempel – One Ambition strategy, our growth efforts are focused on three key areas: Decorative, Protective (our fastest-growing segment) and Marine, and all these segments show good growth potential.
Roy: We see growth opportunity in both Decorative and Industrial sectors in the Indian market. In the Decorative sector, we see good growth oppor-tunities in water based emul-sion paint both at economy end and at premium end. On the Industrial side, we should see a significant in-crease in demand for pro-tective coatings on the back of increase on spend by the Government on infrastructure developments.
Shaver: We see opportunities across most of our end-use mar-kets. In mature regions, we hope to continue to win new busi-ness despite strong customer loyalties to competitor brands. Emerging markets provide a second focus area as economic growth fuels the car parc and, consequently, the aftermarket. Emerging market growth also presents opportunities for our in-dustrial business. Our Nap-Gard FBE coatings for oil and gas pipelines can take advantage of oil exploration, economic de-velopment translates into the need for heavy duty trucks and construction equipment, and our Alesta architectural coatings can leverage building construction. The need for new coating
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technologies that keep pace with new substrates will be another opportunity we are following.
CW: What is your business strategy for growth in 2015 and beyond?
Büchner: In 2015, we will continue to improve our ability to leverage our strong brands and leading market positions as we further adapt our business, reduce our costs and drive organic growth. We are embedding continuous improvement in our businesses and drive commercial excellence and customer focus through innovation, service and top products.
Bunch: Our two primary strategic objectives relative to coatings remain intact. That is to develop leading or break-through tech-nologies that are measurable and desirable by our customers, and to continue with the overall consolidation of the coatings space. Naturally, we need to accomplish these in a manner that creates shareholder value. From an economic perspective, we spend about $500 million per year on R&D, and we anticipate deploying an additional $1.5 –to- $2.5 billion of cash on acqui-sitions and buybacks, in years 2015 and 2016 combined, with a focus on creating shareholder value. Tactically we have a variety of other initiatives focused on maintaining operational excel-lence across our businesses.Cao: In 2015, we will continue to improve our branding as a
leading coating supplier in China. Firstly, we’ll upgrade our cur-rent brand stores to round out product offerings and enhance in-store services. Secondly, we’ll work with our distributors on advertising, road show, and other marketing activities so as to increase exposure to end consumers. Communication efforts to furniture factories on environment friendly products such as water-based wood paint and UV paint will be an important action to gain market share. M&A is an area that is of great interest in the coming years. We are well prepared to acquire small-to-medium-sized companies with competitive technolo-gies in green products or outstanding functionality.
Jullien: In general, we want to focus on growing organically. Of course, we are also open to grow externally if the right op-portunity arises – as happened when we acquired Schaepman, a leading Dutch coatings supplier, at the end of 2014. In 2015, we will keep building on the growth momentum created in late 2014. Organic growth is the key to our success and we have launched several initiatives and new products that should help us grow faster than the market in all our key segments.
Wherever we work, the key to growth is to offer products that add value to a customer’s business, whether it is through long-term maintenance savings, fuel savings or some other ben-efit. In 2014, we launched a number of products and technolo-gies that achieve this, such as HEMPAGUARD or AvantGuard, a new zinc technology that increases anti-corrosive performance
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without increasing zinc content, and so ensures lower long-term maintenance costs and higher application productivity. All these products and technologies will always be coupled with expert technical service.
Roy: For the Decorative business, we would like to expand our distribution network especially in South and West of India and also focus on brand building. Focus on innovative products and services for growing and gaining market share in 2015 and beyond will be a key strategy for Decorative Business line. On the Industrial side our focus will be on building up a stronger R&D team and developing products and services which add sig-nificant value to our customers.
Shaver: We will be addressing strategic opportunities on a num-ber of business fronts. For example, in North America we are fo-cusing on the growing strength of MSOs and the collision repair market in general. We plan to continue to build out our OEM capabilities and to continue to win business with these global customers by leveraging our broad range of VOC-compliant coatings and proprietary manufacturing processes for paint shops. We will continue rollout of our waterborne coatings. These are not only looked upon by customers as a more sus-tainable solution but can also offer added productivity to their operations. We are advancing into more mainstream markets where price/value is more critical and we believe we have the right offerings.
We’ll leverage last year’s launches of a number of prod-ucts that were previously more regional offerings, like Voltatex electrical insulation products and the Alesta Global Color Collection of powder coatings and Alesta ZeroZinc powder coatings. Regionally, emerging markets are an important focus. Increased vehicle production, for example in China, and the resulting growth of the car parc present opportunities for both OEM and, over the longer term, Refinish. We will also begin to take advantage of the investments we announced last year that will see the start-up of additional manufacturing capacity in China – which had its grand opening March 3 – Brazil and Mexico as well as in production in Germany which supplies both eastern and central Europe.
CW: In what areas are you focusing your R&D efforts?
Büchner: Our innovation in particular is focused on the sustainable benefits we can provide for our customers. Highlights during 2014 included the launch of a new bar-rier coating which made it possible to create the world’s first fully compostable and recyclable paper cup for cold drinks. Another exciting innovation was launched by our Decorative Paints business. The award-winning Visualizer app enables users to see in real time what a room will look like in a wide range of different colors – before any paint is applied to the
wall – making it more fun to interact with the way you deco-rate your home.
In 2014 we invested €363 million in research and devel-opment. Our RD&I investments have resulted in 19 percent of revenue derived from eco-premium solutions with cus-tomer benefits.
Bunch: We see a variety of high-level trends that are driving growth across each segment, and where we are focusing our research investments. One example is the demand for color. In 1909, Henry Ford famously said that a customer could have any color of Model T car he wanted, as long as that color was black. Today, there are thousands of colors on the road. Color science has come a long way since then, and coat-ings offers customers a way to differentiate themselves in a meaningful way.
Another key driver for research and development investment is energy. Changes in energy are driving a revolution in the ma-terials and processes used to manufacture products in a num-ber of industries served by the coatings and specialty materials sector. Coatings will serve a key role in meeting the demand for more efficient operations for buildings, lighter and more ef-ficient modes of transportation, and lower-cost manufacturing processes. For example, PPG’s coatings technologies help auto-makers lower energy use by eliminating steps in the manufactur-ing process.
In 2014, nearly a quarter of PPG product sales came from coatings and materials that addressed our customers’ most pressing challenges, such as energy and asset protection. PPG is integral in helping our customers create more sustainable products - from coatings that contribute to lighter, more fuel-efficient vehicles to paint systems that assist our customers in reducing water use and waste production during their manu-facturing processes. Across markets, PPG technologies such as
“In 2015, we will continue to improve our ability to leverage our strong brands and leading market positions as we further
adapt our business, reduce our costs and drive organic growth.”
– Ton Büchner, CEO, AkzoNobel
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waterborne liquid, chromate-free, powder, low-VOC and high-solids coatings formulations are helping our customers exceed environmental guidelines and manage sustainability.
Cao: Our R&D is aligning with market trends in sustainability. In the wood coatings field our focus has been to develop new products that reduce pollution. Those products are already com-mercialized and have seen great success. In decorative paints, we are stepping up in artistic coatings with considerable invest-ment. Our R&D goes beyond paint. We work with our clients and deal with their concerns.
Jullien: At Hempel, we are constantly working to develop new products and formulations that help customers achieve addi-tional benefits, from saving energy and reducing fuel consump-tion to increasing line speeds or reducing the build up of bacteria on surfaces in hospitals and schools.
A consideration for health, safety and the environment is also a natural part of our work and we develop products that meet or exceed both technical specifications and environmental legislation. We are committed to phasing out lead, for example. Our decorative assortment is already lead free worldwide and we are implementing a new lead-free tinting system for industri-al and marine products, which will be introduced in the second quarter of 2015.
We also launched new initiatives in 2014 that commit us to not just follow regulations for green building, but leading the industry in this area. These initiatives include a commitment to develop low-solvent decorative products, such as Topaz Zero, a recently launched range of interior paints that contain no haz-ardous chemical compounds.
In 2015, we will keep investing in R&D to improve our assortment, taking into account the environment without compromising the performance of our coatings. Our success is based on high performance, environmentally friendly and efficient coatings.
Roy: Our R&D efforts are focused on developing innovative yet cost effective solution for our customers.
Shaver: Our goal is to build on our nearly 150-year strong leg-acy of innovation. This objective will be driven by Barry Snyder, our new head of global R&D and technology function, who brings enormous experience to Axalta. Barry will be able to take our current portfolio of innovative products such as our VOC-compliant Cromax Mosaic product for body shops and our light vehicle OEM offerings such as our 2-Wet Monocoat, 3-Wet and Eco-Concept systems to the next level. We will continue to intro-duce more advanced protective properties in our coatings which we see as a value add for our markets. Superior temperature per-formance, additional durability, longer wear are just examples. We will also continue to add more complex color offerings in our coatings. Keeping ahead of the new composites and plastics used to lightweight vehicles will also be important as part of our strong pipeline of new products.
CW: What are your company’s long-term plans?
Büchner: In February 2013 we unfolded a clear longer term vi-sion: to deliver leading performance from our many leading mar-ket positions. Our core principles and values define the culture and behaviors that we are committed to embedding throughout AkzoNobel. We have three core principles – safety, integrity and sustainability. These work in harmony with our values –
Customer focused, Deliver on commitments, Passion for ex-cellence and Winning together. With these core principles and focus areas we will generate organic growth and achieve opera-tional excellence to deliver our short term goals (2015 targets) and drive towards our long term vision.
Bunch: We think that the best days for PPG and the coatings industry are ahead of us. For PPG, our focus will be on consis-tently delivering high-quality, innovative and sustainable solu-tions. Our customers will continue to rely on PPG to protect and beautify their products and surroundings. We believe that by maintaining our role as a leading coatings company, sharehold-ers will benefit from growing industry trends, strong PPG op-erating cash flows, and disciplined capital allocation that have become hallmarks for us and coatings industry overall.
Cao: We are now one of the leading players in China in industri-al wood paint and decorative paint. Our long term plan is firstly, of course, to strengthen our position in our current markets. This will be achieved by bringing innovative value to our cus-tomers. Secondly, we would be interested in other segments such as industrial protective coating and EIFS. Thirdly, we would be interested in external growth through M&A.
Jullien: One Hempel – One Ambition strategy draws to a close at the end of 2015. We’re currently working on our 2020 strat-egy, which will define our goals for the future and how we will reach them. However, our focus will remain in growing our core segments: Decorative, Protective and Marine.
Roy: Our long term plan is to grow aggressively in the critical market of the Indian sub-continent including India, Bangladesh amd Nepal and also build up our presence in Russia & Poland. Ultimately we would like to position our-selves within the top 10 paint companies of the world both in terms of revenue and profitability.
Shaver: Our long term plans are to continue to be a leader in industrial and transportation coatings. We will grow not only or-ganically but also by acquisition where needed. With our strong presence in both developed and emerging markets we believe we are well positioned to grow in most regions of the world. We’ve got an exceptional team of people around the world at all levels of our organization who are poised to deliver on our expectations. When we arm them with our strong product mix and customer support tools, I see an Axalta that is built for performance. CW
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FEATURE
BASFHall 7A, Stand 523www.dispersions-pigments.basf.comThe Dispersions & Pigments division of BASF develops, pro-duces and markets a range of high-quality pigments, resins, additives and polymer dispersions worldwide. These raw ma-terials are used in formulations for coatings and paints, print-ing and packaging products, construction chemicals, adhesives, fiber bonding, plastics, paper as well as for electronic applica-tions such as displays. With its comprehensive product portfolio
The European Coatings Show will be held in Nürnberg, Germany April 21-23. Here is a preview of what select companies have planned for the three-day event at the NürnbergMesse.
2015 European Coatings Show
EXHIBITOR SHOWCASE
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and extensive knowledge of the industry, the Dispersions & Pigments division offers its customers innovative and sustain-able solutions and helps them advance their formulations. For further information about the Dispersions & Pigments division, please visit http://www.dispersions-pigments.basf.com.
Birla CarbonHall 1, Stand 1-244www.birlacarbon.comChoose Birla Carbon, the maker of Raven® and Conductex®, to deliver innovative, global solutions for your coatings applica-tions. Visit us at ECS, Hall 1, Stand 1-244, 21-23 April 2015.
Buhler GroupHall 6, Stand 6-211www.buhlergroup.com/wetgrinding_dispersingThe business unit Grinding and Dispersing Technologies with-in the Bühler group offers a comprehensive product range which reaches way beyond single processing equipment and components. Bühler is a total solution provider for the printing inks, coatings, electronics, fine chemicals and other industries wherever mixing, grinding and dispersing processes are of cen-tral importance.
BYK-ChemieHall 4A, Stand 4A-512www.byk.comBYK Additives & Instruments is a globally operative, branch-leading supplier of additives and measuring instruments. As one of the four divisions within the ALTANA Group, BYK Additives & Instruments employs around 1400 staff worldwide, more than 700 of them in Wesel, Germany. The coatings, printing inks, and plastics industries are some of the main areas of application of BYK additives. Yet in paper surface finishing, or the production of adhesives and sealants as well as construction chemistry, BYK addi-tives are also improving the product properties and produc-tion processes.
Cabot CorporationHall 1, Stand 418www.cabotcorp.comCabot Corporation is a global performance materials compa-ny. During our more than 130 year history, we have garnered a deep understanding of our customers’ needs, their industries and the global trends that impact their businesses. Our portfolio includes carbon blacks, fumed silica, aerogel, and other prod-ucts. We are committed to operating with sustainable business practices that ensure the well-being of our employees, customers and the communities in which we operate.
ChromaFlowHall 7, Stand 7-167www.chromaflo.comChromaflo Technologies is a leading independent global sup-plier of colorant systems, chemical and pigment dispersions, serving customers in architectural and industrial coatings as well as thermoset markets. Headquartered in Ashtabula, Ohio, U.S., Chromaflo has production facilities in the U.S., Canada, The Netherlands, Finland, Australia and China. Sales and tech-nical support is also provided throughout North and South America, Europe, Australia, China, India and Southeast Asia. Commitment to excellence is driven by three core values: qual-ity, speed and service. Chromaflo Technologies retains the fol-lowing quality and environmental certifications: ISO 9001, ISO 14001 and OHSAS-18001 in Europe and Asia. Discover more at www.chromaflo.com.
Corbion PurlacHall 1, Stand 1-518www.corbion.com/coatingsCorbion Purac offers biobased building blocks for a wide range of applications, such as saturated polyester and alkyd resins for
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industrial and architectural coatings. Corbion is the global market leader in lactic acid, lactic acid derivatives and lactides. Corbion operates 10 production plants, in the USA, the Netherlands, Spain, Brazil and Thailand, and markets its products through a worldwide network of sales of-fices and distributors.
Daiquan Fine Chemical & Technology Co., Ltd.Hall 4A, Stand 304www.daiquan.comDQ provides stable and world-class additives, waxes for coating, inks, adhesives, sealants and environmentally-friendly agricultural chemicals and potassium aluminium silicate. Our new lab aims to solve technical problems, help-ing customers choose raw materials and cooperative prod-uct research, and provide professional training in relevant industries. We welcome excellent raw material suppliers from all over the world and offer platforms for internation-al clients who aims to explore the Chinese market or find Chinese raw material.
®
Emerald Performance MaterialsHall 1, Stand 246www.emeraldperformance.comA flawless finish begins with Emerald’s high performance resins, colorants and additives, which deliver superior durability, performance, and color – enhancing scrub re-sistance in paint and corrosion resistance in maintenance coatings. Featuring K-FLEX® low-VOC coalescents, EPALLOY®/HyPox™ epoxy resins, ERISYS™ reactive modifiers, Hypro™ reactive liquid polymers, 0-VOC and energy-curable dispersions and more. Presenting our inno-vative K-FLEX® dibenzoate chemistry at the EC Congress – at 2:00pm on April 21st. Serving our customers globally. www.emeraldmaterials.com
EPS MaterialsHall 7, Stand 7-356www.eps-materials.comEPS is a leading supplier of acrylic emulsion technology as well as conventional resins to serve the architectural, industrial, con-struction, adhesives and sealants markets.
Hoffmann Mineral GmbHHall 4, Stand 4-614www.hoffmann-mineral.comClassic Neuburg Siliceous Earth is a mixture of lamellar ka-olinite and corpuscular, cryptocrystalline and amorphous sil-ica. As a result of natural aging, the silica portion exhibits a round grain shape and consists of aggregated crytocristalline primary particles of about 200 nm diameter which are coated partially opallike. Such a unique structure is responsible for a relatively high specific surface area and oil absorption, which result, besides rheological activity, also in a whole range of ap-plication properties.
This functional filler is sold worldwide under its trade name SILLITIN, AKTISIL and SILLIKOLLOID. Currently new calcined products, named SILFIT and AKTIFIT have been developed. The filler shows a perfect performance in various coatings and adhesives applications and gives excellent results as TiO2 replacement.
King IndustriesHall 1, Stand 1-644www.kingindustries.comKing Industries will feature technical information on its NACURE® catalysts for amino-thermoset, epoxy and silane
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modified systems and its K-KAT® non-tin catalysts for ure-thanes. Additional information on King’s specialty additives will be featured: NACORR® rust and corrosion inhibitor. K-FLEX® polyester polyols and urethane, K-SPERSE® dis-persants and K-STAY® rheology modifiers.
LonzaHall 7, Stand 7-58www.lonza.comLonza’s Materials Protection business supplies antimicrobial actives and additives for coatings, architectural paints, marine antifouling coatings, polymer emulsions, adhesives and wood preservation. Lonza offers unmatched regulatory and toxicol-ogy expertise, and its extensive global infrastructure enables us to ensure continuity of supply, technical support and expert ser-vice to customers wherever they do business around the world.
Micro PowdersHall 7, Stand 7-144www.micropowders.comMicroTouch products are highly resilient, polyurethane beads that can provide a range of tactile effects from “silky smooth” to “grippy/rubbery.” They are superior gloss control agents that provide a smooth soft matte appearance. MicroTouch additives will dramatically boost burnish and mar resistance for appli-cations such as interior automotive, electronics, plastic, leather and wood coatings. Other products being launched include PropylMatte 31HD, a high density polypropylene wax and AquaMatte® 26HD, an oxidized polyethylene wax, both offering flotation-free stability in aqueous and UV/EB systems. Visit us at stand 7-144 during ECS 2015 for more information.
MÜNZING Chemie GmbHHall 1, Stand 1-446www.munzing.comMunzing offers a variety of defoamers, dispersants and wetting agents, emulsifiers, levelling agents, additives for lacquers and varnishes, rheology modifiers, other additives, wax dispersions and wax emulsions.
ReichholdHall 4, Stand 555www.Reichhold.comReichhold offers one of the most comprehensive ranges of technology in the coatings industry today from traditional alkyds, polyesters, polyurethanes, epoxies and acrylics to more cutting-edge technologies such as BECKOSOL AQ® alkyd latexes, water-borne oil modified urethanes and wa-ter-borne epoxy curing agents. More importantly, Reichhold doesn’t just sell these technologies; they engineer them, tai-lor them and offer ongoing support through specialized technical experts.
Shamrock TechnologiesHall 1, Stand 237www.shamrocktechnologies.comShamrock will highlight our extensive line-up of PTFE Powders, Specialty Waxes and High Performance PTFE and Wax Dispersions to assist the formulator in meeting crucial perfor-mance requirements. Shamrock will also be unveiling a num-ber of new, soon-to-be-commercialized product innovations for various applications including can, wood, powder and general industrial coatings. Shamrock will have an experienced team of technical and commercial personnel in attendance at our booth to discuss specific needs and applications.
Shepherd ColorHall 7, Stand 7-314www.shepherdcolor.comMore Expertise, Better Performance and Best Value with The Shepherd Color Company. Shepherd Color produces a wide range of high-performance Complex Inorganic Color Pigments used in the coatings industry. These pigments are an extraordi-nary class of traditional metal oxide materials that offer stable, long-lasting color for many applications. Also, they have un-beatable weatherability, heat and chemical resistance, are non-warping and easy to disperse.
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Siltech CorporationHall 1 Stand 1-334www.siltech.comUsing our proprietary technologies, Siltech develops, manu-factures and markets a full line of organo-functional silicone compounds and related specialties for specific customer ap-plications. With more than 25 years of experience, and two manufacturing facilities, our expertise includes silicone surfactants and silicone polymers, including a full line of cationic, quaternary and alkyl silicones, and a portfolio of reactive silicones.
Siltech inks & coatings additives provide slip, gloss, mar resistance, leveling and foam control at very low concentra-tions. Our Silmer® reactive silicones are available with any reactive group used in coatings and are used for modifying films or resins.
At the ECS 2015 we are offering reactive fluoroalkyl sili-cones for stain and mar resistance in condensation or UV cured systems and Silmer NH epoxy flexible hardeners. In addition to our extensive portfolio of products, Siltech welcomes the opportunity to partner with customers to develop unique silicones for specific applications. Challenge us to invent new solutions to your new problems.
Sun Chemical Performance PigmentsHall 4, Stand 4-452www.sunchemical.comSun Chemical® and DIC offer the coatings formulators an ex-tensive range of innovative pigments, resins and additives. Sun Chemical offers high performance, classical, effect pigments and preparations — including Benda-Lutz® metallic pigments and SunMICA® pearlescent pigments. DIC, with world class resin engineering produces the full range of general and specialty polymers including polyester, acrylic, epoxy, polyurethane and fluorochemicals. Together we provide customers with solutions tailor made for the automotive, industrial, architectural, decora-tive, and powder coatings markets.
TroyHall 7A, Stand 125www.troycorp.comKnown as The Gold Standard for Performance, Troy offers ad-vanced solutions for paint & coatings manufacturers, including Polyphase® & Troysan® dry-film preservatives, Mergal® wet-state preservatives, multifunctional performance additives, and metal carboxylates. Visit Troy at Hall 7A, Stand 7A-125 at ECS 2015, or go to www.troycorp.com to learn why Troy is Your Partner for Success.
UnivarHall 7A, Stand 625www.univar.comUnivar Coatings and Adhesives offer an extensive portfolio of unrivalled products from world class suppliers, as well as ex-pert technical support and an in-depth understanding of specific industry needs. We give customers in the ink, paint, adhesives and construction sectors a clear advantage in their market. One Univar, one network, a world of solutions for the coatings and adhesives industry. Key Supplier Dow Corning will also be pres-ent on Univar’s stand to further discuss your coating and adhe-sive requirements.
Vijay Chemical Industries / Digichem IndustriesHall 7, Stand 149www.vijaychemical.comDigichem Industries and Vijay Chemical Industries are Manufacturers of Quinophthalone Yellow Pigments ( PY 138) and High Performance Organic Pigments. We are exporting to USA, Europe and Japan. We have already established a stock point in EU and are in the process of establishing one in NA. CW
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FEATURE
The European Coatings Show PREVIEW
Kerry Pianoforte, Editor
The European Coatings Show (ECS) plus Adhesives, Sealants, Construction Chemicals is the leading exhibi-tion for the international coating and paint industry and
is held every two years.Show organizers, Vincentz Network, said they are confident this
years ECS will once again be a major success. “For the first time, more than 1,000 companies will be participating in the show,” Alexander Mattausch, director of exhibitions at NürnbergMesse said.
At the last ECS, which took place March 19-12, 962 exhibi-tors from 43 countries exhibited their products to approximate-ly 26,000 visitors on net floor area of more than 34,600 square meters. Visitors can expect a comprehensive market overview structured according to the following exhibition segments: raw materials and services and test and measuring technology, labora-tory and production technology along with the associated services.
In addition to know-how in paints and coatings manufacture, production facilities are also of significance for achieving prod-uct quality. As a result, paints and coatings manufacturers are increasingly banking on fully-automated solutions. This year the ECS in Halls 5 and 6 will be providing a comprehensive presenta-tion of the production, test and measuring technology market.
“For us, the developers and manufacturers of highly innovative dispersion systems for the laboratory, technical applications labo-ratory and production sector, the European Coatings Show has been a key component of our marketing concept since its premiere in 1991. As a world leading fair it enables us to not only be in inten-sive contact with our international customers, but also provides us with direct feedback on our future-orientated new products,” said Martin Getzmann, managing partner at VMA-Getzmann GmbH.
According to show organizers, China is playing an increas-ingly important role in the international paints and coatings market. This year 150 exhibitors will be participating within the framework of the Chinese pavilion.
This year the ECS will take place April 21-23 and will overlap with the two-day Congress held April 20-21 at the NürnbergMesse in Nürnberg, Germany. The ten pre-conference tutorials are scheduled for the afternoon of Sunday, April 19th. These tutorials will features experts from industry and research who will be imparting their specialist know-how in this field.
Among the themes on the agenda will be anti-corrosion coatings, decorative paints and also tips on correct design of experiments.
European Coatings CongressThe European Coatings Congress will be held in conjunction with the ECS. The Congress, which takes place April 19-21, will feature 144 technical presentations. The schedule will be divided into 24 sessions. These papers, presented by experts in the coat-ings industry and academia, will offer information in the latest R&D related to the paint and coatings industry.
The highlights of the Congress program include the opening keynote speech for the Plenary Session delivered by Prof. Rolf Mülhaupt, Freiburg Materials Research Center FMF, University of Freiburg. His paper entitled “Green Polymer Chemistry” will provide answers to the question as to why “organic” is not al-ways “green” and will show attendees what sustainable devel-opment in terms of economical resources as well as what the use of recyclable substances and carbon dioxide fixation in the area of coatings and polymer applications will look like.
Other lecturers will be covering themes on paints and coat-ings formulations, printing inks, adhesives and sealants along with construction chemicals.
New in 2015: the Plenary Session will be streamed live on the European Coatings Congress website at www.european-coatings.com/congress. As a result, interested parties unable to attend the event itself will also be able to participate.
The most outstanding Congress paper will be selected for the European Coatings Award. A juror of experts will evaluate all contributions and select a winner of this award, which is spon-sored by the European Coatings Journal. The judging criteria for best paper include relevance, scientific content and degree of innovation. The winner of the award will receive a trophy and €2,ooo. The award presentation will take during the opening ceremony of the ECS on April 20th.
For more information go to www.european-coatings-show.com. CW
ECS 2015 will feature more than 1,000 exhibitors.
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FEATURE
The 2015 China Coatings Summit and Ringier Technology Innovation Awards will be held May 14-15 at the Longemont Hotel in Shanghai. This year the 13th
Coatings Summit will be providing both suppliers and produc-ers in the global coating sector with enhanced networking op-portunities with their counterparts in China.
Jointly organized by Shanghai Ringier Events and Coatings World, the 2015 Summit will be bringing delegates and speakers from across China, Europe and North America. More than 60 keynote speeches covering industry and market trends, advanced technology and regulations will be presented across seven indus-try tracks to more than 500 delegates. The tracks include sessions on Automotive Coatings, Anticorrosive Coatings, Architectural Coatings, Wood Coatings, 3C Coatings, Functional Coatings and Advanced Coatings Application Technology. In addition, more than 60 companies will display their innovative products as well as hold products demonstrations in the exhibition area.
A committee comprised of industry experts from the manu-facturing sector, supplier, policy makers and R&D institutes are helping formulate the topics that truly reflect the latest in tech-nology and challenges that face the industry so as to ensure the maximum information value for delegates.
A series of Buyer/Supplier meetings, round table discussions, and social events will ensure that all participants have the op-portunity to network and develop new business contacts.
Experts from the Summit Committee such as Dr. Jimmy Chen, with more than 60 invention patents in the U.S., UK, France, Germany and China; Dr. Robert Duan with 17 years ex-perience in various functional coatings R&D in North America
and Asia-Pacific, and many other distinguished guests will share key topics of industry standards, market trends, core compe-tence of coatings industry.
Topics will include low VOC and VOC-free coatings, bio-based coatings, coatings formula development, coatings innova-tion and application, new functional coatings and raw material solutions, green coatings applications, advanced coatings appli-cation in different areas, as well as marketing management.
The 2015 Ringier Coatings Industry Technology Innovation Awards will also be held on the first evening of the conference. Now in its fifth year, The Innovation Awards is recognized as being the most honest and transparent Industry Awards pro-gram in China. Over 70 companies are expected to submit 100 products for evaluation. The independent panel of judges will select 25 products that qualify for the Awards in six catego-ries. The Awards will be presented at a Gala dinner to which all Conference participants will be able to attend.
For more information on the Summit’s program, to apply as a speaker, delegate and sponsorship packages please contact:
• China - Mandy Shao: [email protected]; • North America/Europe - Dale Pritchett: [email protected]
Or Visit the following web sites: • China Coating Summit: www.ringierevents.com/coatings2015/index.html;
• 2015 Ringier Innovation Awards – Coatings: www.industrysourcing.com. CW
This annual event jointly organized by Coatings World and Ringier will be held May 14-15 in Shanghai and will feature more than 60 presentations related to the paint and coatings industry.
Coatings World and Ringier Events Host13th Annual China Coatings Summit
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BASF Launches Year-Long, Global Tour to Boost Co-Creation
BASF has announced its Creator Space tour, a year-long, global event series aim-ing to address the challenges of smart en-ergy, food and urban living. The first stop, in Mumbai, India, took place January 16-23 with a focus on water sustainability.
The tour is part of BASF’s global co-creation program, Creator Space. Led by local, interdisciplinary, internal and external teams from areas such as archi-tecture, art, design, science, government, technology and sustainability, each city stop in the Creator Space tour will ex-plore a locally relevant topic. Following the first stop in Mumbai, the tour will move to Shanghai, New York, São Paulo, Barcelona and Ludwigshafen. Topics will range from sustainable con-sumption, to housing of the future, to intelligent solutions along the energy value chain. The Creator Space tour stop in Mumbai took place at Chhatrapati Shivaji Maharaj Vastu Sangrahalaya (CSMVS), formerly the Prince of Wales Museum of Western India.
“The 150-year history of BASF shows that chemistry is an enabler for new ideas and solutions. In our anniversary year more than ever, we are connecting people and ideas to make meaningful contributions to society in accordance with our corporate purpose: ‘We create chemistry for a sustainable future,’” said Sanjeev Gandhi, member of the Board of Executive Directors, BASF SE.
Access to clean water is one of the most pressing issues in the rapidly grow-ing metropolis of Mumbai. Almost a fifth of the world’s population lives in India, but the country has access to only four percent of the world’s fresh water re-sources. Ideas about how to improve wa-ter accessibility, water quality and policy and behavior will be developed in cus-tomer workshops, jamming sessions with employees and the public. At the Creator Space tour in Mumbai, more than 250 water experts, business professionals, NGOs, academia and interested citizens
with different perspectives and expertise discussed solutions to this question and other important challenges.
Sessions at Creator Space Mumbai included a variety of activities, with diverse groups of participants being invited, ranging from business and academia to government, NGOs and society in general.
MWV to Separate Specialty Chemicals BusinessMeadWestvaco Corporation’s board of directors has approved a plan to fully separate its Specialty Chemicals busi-ness from the rest of the company. The separation is expected to be executed by means of a tax-free spinoff of the Specialty Chemicals business to MWV shareholders, resulting in two indepen-dent, publicly traded companies. The spinoff is expected to be completed by the end of 2015. MWV remains open to other value-creating alternatives for the Specialty Chemicals business throughout this process.
MWV expects to receive cash from the spinoff that will be used primarily to pay down debt to maintain MWV’s investment grade credit rating. MWV expects to continue to pay a strong divi-dend, with the final rate to be determined post-separation. The company also will continue to look for opportunities to re-turn capital to shareholders.
Dow Presents Education Grants to Advance STEM Education PlatformsFrom the 270 submissions for the Dow STEMtheGAP Summer Teacher Challenge, 25 teachers were selected to each receive a grant from Dow to ad-vance their STEM education platforms in the classroom. Introduced in the spring of 2014, Dow’s STEMtheGAP initiative encourages educators within the U.S. to voice their concerns on sci-ence, technology, engineering, and
mathematics (STEM) education, and propose solutions to help improve the country’s STEM education crisis. The Summer Challenge winners were chosen by a panel of judges from The Center for Science Teacher Learning for their out-standing ideas as well as for offering im-portant feedback related to the current and future states of STEM education.
Over 20 percent of The Summer Challenge applicants identified lack of funding and resources as a major gap in STEM education, with another 20 per-cent identifying difficulties implement-ing more “hand on” education as major challenges. While these gaps exist, our winning teachers also provided several solutions to help advance STEM educa-tion. These solutions include establishing a STEM curriculum that connects upper and lower grades, forming partnerships with local businesses to develop students’ real-world application skills, creating in-terdisciplinary and project-based lessons that encourage more hands-on learning and engaging in exploratory methods of education.
Established as a three-phase pro-gram, the Dow STEMtheGAP Teacher Challenge has awarded 25 grants each in the spring and summer, and will award another 50 grants in the fall, for a total of 100 grants distributed to teachers for 2014. The submission period for Fall Challenge entries ended October 31; win-ners will be announced in January 2015.
Michelman Announces Organizational ChangesMichelman has introduced what it calls “an improved organizational structure” consisting of three Strategic Business Groups.
“The new structure will help Michelman better anticipate and serve its customers’ needs by driving collabo-ration between its experienced industry focused business teams - now fully inte-grated into the Strategic Business Groups
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- that serve customers in the flexible packaging, paint & coatings, fibers & composites, engineered wood, paper & cor-
rugated, digital printing and other indus-tries,” the company said in a statement. “The resulting open flow of ideas, solu-tions, and application expertise will allow faster introduction of new technologies and applications and reduce customers’ concept-to-commercialization time.”
The three groups are Coatings, serv-ing coating formulators with advanced polymers and additives; Industrial Manufacturing, whose teams work hand-in-hand with discrete product manu-facturers to improve productivity and end-use performance; and Printing & Packaging, providing the industry with solutions in print receptive, functional and barrier coating technologies.
Michelman has appointed the follow-ing people, all with extensive global expe-rience, to lead the new groups: Gautham Parthasarathy has been hired as group director, Coatings. Michael Annis has been hired as group director, Industrial Manufacturing. Rick Michelman, Michelman’s chief technology officer, has assumed the role of group director, Printing & Packaging on an interim basis.
All three strategic groups are sup-ported regionally around the world by enhanced management teams led by Jean-Marc Verhaeghe, VP/managing di-rector, EMEA, Steven Wong, VP/man-aging director, Asia-Pacific, and Marty Riehemann who will assume the new role of VP/managing director, Americas in ad-dition to his corporate role as chief com-mercial officer.
DSM and Cathay Investments Join Together to Sell EuroresinsLife Sciences and Materials Sciences com-pany Royal DSM has reached an agree-ment with Cathay Investments for the sale of Euroresins. Subject to customary approvals and notifications, the trans-action is expected to close in Q1 2015. Financial details will not be disclosed at this time.
Euroresins is a distributor of products to the composite resins industry with
activities in nine countries in Europe, including the United Kingdom, Italy and France. Euroresins realizes sales of approximately €90 million with around 70 employees.
Eastman Chemical Company to Join Together for SustainabilityEastman Chemical Company has an-nounced it will join Together for Sustainability (TfS). Eastman and TfS have confirmed acceptance of Eastman’s application to the consortium as the first U.S.-based company to join, with plans to finalize Eastman’s membership in early 2015.
Together for Sustainability is a pro-curement-led initiative established by European-based multinational compa-nies to drive improvements in sustain-able procurement through standard processes, including shared audits and assessments. As a global specialty chemi-cal company with significant business in Europe, Eastman has been working closely with TfS to understand member-ship requirements to expand the orga-nization to U.S.-based companies. Mike Berry, Eastman’s Chief Procurement Officer (CPO), will represent Eastman on the TfS General Assembly as well as in the CPO Meetings.
As part of Eastman’s commitment to TfS, the company will continue to support the principles of UN Global Compact and Responsible Care, engage suppli-ers and other stakeholders to advance sustainable development, report sustain-ability performance, address stakeholder concerns about sustainable aspects in the supply chain, and operate in accordance with industry codes and applicable laws and regulations.
BASF Signs Supply Contract with Shell, a Manufacturer of Styrene Monomer & Propylene OxideBASF and Shell have reached an agree-ment for BASF to sell its share in the 50-50 joint venture ELLBA Eastern, Jurong Island, Singapore to Shell. The joint ven-ture, which is operated by Shell, produces styrene monomer and propylene oxide.
Kane International Appoints Eurikas as Distributor Kane International of Rye, NY and Eurikas BVBA of Vilvoorde, Belgium have announced an agreement. Eurikas will represent and distribute the Kane International range of solventborne poly-urethane resins, specialty coatings and chemical products and various shellac grades throughout all of Europe.
Wacker Expands Production Capacity for DispersionsWacker Chemie AG is expanding its ex-isting vinyl acetate-ethylene copolymer (VAE) dispersions production facilities in the U.S. The Munich-based chemical company will add a new reactor with an annual capacity of 85,000 metric tons at its Calvert City site, investing an amount of approximately €50 million in the site’s capacity and infrastructure. This makes the complex the largest of its kind in the Americas. The new reactor is scheduled to come on stream by mid-2015.
Wacker has further added an ethylene pipeline to the Calvert City facility for in-creasing the long-term reliability of raw material supply at the site.
SGL Group, BASF Conclude Joint Material ResearchThe Carbon Company and the chemi-cal company BASF have concluded the joint research of a new composite mate-rial system as an important development step of their collaboration. The system aims at enhancing the cost-effectiveness of manufacturing thermoplastic carbon-fiber composites, for example in injection procedures (T-RTM: thermoplastic resin transfer molding) and reaction injection molding. The composite is based on a re-active polyamide system and compatible carbon fibers. A carbon-fiber surface—or sizing—specially designed for the matrix system as well as tailored thermoplastic reactive systems mean that lightweight structural components for, say, the au-tomotive industry can now be manufac-tured quickly and easily.
This collaboration between SGL Group and BASF was launched in October 2012. On the basis of the now-complete material research, the transfer
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of the special systems made from carbon fibers and matrices into specific appli-cations of customers in the automotive industry is now under way. As part of this collaborative project, SGL Group developed a new sizing formulation for the carbon fibers. In addition, special processes for manufacturing carbon-fiber-based textiles such as fabrics and braidings were also developed. To pro-duce Non-Crimp-Fabrics (NCF), special threads are used that enable processing in the reactive polyamide system.
BASF’s role in this project was to process SGL Group’s newly devel-oped carbon fibers using the T-RTM technique and to characterize them comprehensively both chemically and mechanically. The BASF research team is continuing to work intensively on the development of caprolactam-based thermoplastic reactive systems.
Tilo Hauke, head of research at SGL Group, said: “The interaction of all com-ponents is of central importance for in-novative composites based on reactive polyamide. With its extensive material knowhow, SGL Group brought a range of tailored solutions for sizings and fiber processing to this collaborative project.”
Josef R. Wünsch, head of Structural Materials and Systems Research at BASF added, “In close collaboration with plant manufacturers as well as tiers and automotive OEMs, we are working on the development of robust polyamid 6 carbon-fiber composite systems. The mechanical characteristic values arising from the interaction of the fiber and ma-trix are crucial input parameters for our simulation tool Ultrasim. We are cur-rently working intensively on enhancing our simulation expertise for reactive sys-tems so that we can provide our custom-ers with expert support for part design and optimization.”
BASF Now Offers Bio-Based PolyTHFBASF has made bio-based Polytetrahydrofuran 1000 (PolyTHF 1000) available for the first time. The company is now providing this interme-diate to selected partners for testing vari-ous applications in a large scale.
PolyTHF is derived from 1,4 butane-diol (BDO), which BASF has produced under license from Genomatica.
Argex Titanium Awards Tecnicas Reunidas EPC ContractArgex Titanium Inc., a producer of high-grade titanium dioxide (TiO2) used as white pigment in paint, plastic, pa-per, cosmetics and other applications, announced that its newly formed, wholly-owned subsidiary, Argex Canada Inc., has awarded an Engineering, Procurement and Construction contract to the Tecnicas Reunidas Group for Argex’s first industri-al scale 50,000 ton per annum Titanium Dioxide (TiO2) plant, which will be lo-cated in Salaberry-de-Valleyfield, Canada.
The EPC Contract will be performed in two phases. The first phase is the front end engineering design comple-tion (FEED/FEL3) work and the second phase will be for the Detailed Design and Construction portion of the Project. The FEED/FEL3 will be undertaken at TR’s headquarters in Madrid based on Argex’s basic design process package for an ex-pected cost of USD 10 million. The work on the FEED/FEL3 will only commence upon the issuance of a Limited Notice to Proceed to be issued once Argex receives the financing for the FEED/FEL3. If such LNTP is not issued by Argex Canada by June 29, 2015, TR may elect to terminate the EPC Contract. Upon completion of the FEED/FEL3, the parties will agree on a guaranteed target contract price for the Construction portion of the work. The GTCP will be based on a 50/50 shared cost savings/overrun approach between Argex Canada and TR.
The GTCP’s expected value will be determined during the Initial Period but the overall value of the EPC Contract (in-cluding the FEED/FEL3 portion) is cur-rently estimated at approximately USD 200 million. “The finalization of the EPC Contract represents an important step in the realization of our Project,” stated Richard Poulin, executive vice president of Argex, “Tecnicas Reunidas’ deep ex-perience in similar projects and TR’s know-how acquired from its own in-house solvent extraction technology
facility represent an important value-added to the construction of our Valleyfield facility. ”
The Tecnicas Reunidas Group is an international general con-tractor, engaging in the engineering, de-sign and construction of various types of industrial facilities for a broad spectrum of customers throughout the world, in-cluding many of the principal national oil companies as well as several multination-al companies. Most of TR’s business is concentrated on large turnkey industrial projects, although they also provide en-gineering, management, start-up and operating services for industrial plants. Since 1960, the TR group of companies has designed and built more than 1000 industrial plants worldwide. TR’s multi-national clients and licensors include the world’s leading companies. The projects have been developed in over 50 countries covering the six continents. International projects account for 78 percent of the company’s annual turnover.
Epicerol Plant Recognized As Commercial Scale Plant Of The Year FinalistThe Advanced Biochemical Thailand (ABT) Epicerol plant was among the top three finalists for ‘Commercial Scale Plant of the Year.’ The prestigious accolade was announced at the WBM Bio Business Awards in Amsterdam.
Since its startup in 2012, the Epicerol plant has fully demonstrated its abil-ity to compete against traditional oil-based production. “Solvay and ABT are proud to have been recognized for our worldclass Epicerol plant,” said Thibaud Caulier, Senior Marketing Manager at Solvay. “We are breaking new ground in renewable chemicals and supply-ing market-competitive bio-based ECH at commercial-scale.”
Epicerol’s commercial development has capitalized on its distinctive as-sets. These allow the ABT plant to keep producing at more than 70% of its nominal capacity, significantly higher than the ECH industry average in Asia. Epicerol also partner with leading com-panies down the value chain who valorise the bio-based ECH in applications.
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BASF Expands Capacity for Specialty Amines at Verbund Site in Ludwigshafen
BASF is significantly expanding its production capacity for about 20 spe-cialty amines at its Verbund site in Ludwigshafen. The company will there-fore invest a double-digit million euro amount in expanding current produc-tion facilities, which are planned to go on stream gradually by early 2017. The specialty amines are especially used for the manufacturing of coatings, lubri-cants, crop protection products and phar-maceuticals. With this investment, BASF strengthens its worldwide amine produc-tion network with plants in Ludwigshafen and Schwarzheide, Germany, in Antwerp, Belgium, in Geismar, Louisiana and in Nanjing, China.
“This investment will allow us to meet the growing demand that our European customers have for specialty amines,” said Stefan Blank, president, BASF Intermediates division. “We have decades of experience in the development and manufacturing of amines and hold a lead-ing position globally with regard to these versatile intermediate products. Through the current expansion, we will strengthen this position.”
In March and April 2014, BASF an-nounced the construction of two new multiple product plants for the manufac-turing of specialty amines at the BASF Verbund sites in Ludwigshafen, Germany and Nanjing, China, where startup is planned for 2015.
Wacker Constructs Plant for Specialty Monomers at its Burghausen SiteWacker Chemie AG is currently build-ing a new plant for specialty monomers with an annual capacity of 3,800 metric tons at its Burghausen site. Wacker has budgeted approximately €8 million for this. The specialty monomers vinyl neo-decanoate and vinyl laurate are key raw materials for the manufacture of specific dispersible polymer powders. The plant is scheduled for start-up in the second quar-ter of 2015. This new development al-lows Wacker to meet increasing demand
for high-quality polymeric binders and strengthens its position as one of the world’s leading manufacturers of dispers-ible polymer powders.
Specialty monomers are key raw ma-terials for the manufacture of specific dispersible polymer powders. With the construction of the new plant, Wacker is strengthening its position as a market and technology leader in this field.
Wacker says it aims to meet the globally rising demand for its dispers-ible polymer powders, which is driven by worldwide trends such as urbaniza-tion, renovation and energy efficiency. With the construction of the new plant for specialty monomers, the Munich-based chemical Group is creating the necessary capacity to independently se-cure the supply of key raw materials for the manufacture of the powders at its Burghausen site over the long term. The specialty monomers vinyl neodecanoate and vinyl laurate confer special prop-erties on Wacker’s dispersible polymer powders, such as hydrophobicity.
“The construction of the new plant for specialty monomers is an important strategic step,” said Christoph Riemer, head of dispersible polymer powder busi-ness at Wacker Polymers. “It makes us more independent of raw-material price fluctuations and boosts supply security during peak-demand periods. In addition, it strengthens the position of specialty products in our dispersible polymer pow-der portfolio.”
Accella Performance Materials Acquires IPS Polymer Systems, Inc.Accella Performance Materials, Inc., a manufacturer of polyurethane systems and recycled rubber products, has an-nounced the acquisition of IPS Polymer Systems, Inc. in Rancho Cucamonga, CA. Accella is backed by Arsenal Capital Partners.
The acquisition further supports Accella’s strategy to build the leading polyurethane systems house in North America, with an even stronger pres-ence on the West Coast. The combination brings together an expansive polyure-thane technology portfolio, convenient
regional manufacturing, and leading tech-nical application expertise, supported by an expanding national sales channel when combined with MarChem Polyurethane Systems, Arnco, and Pathway Polymers.
Accella’s CEO, Andy Harris, said, “IPS and Accella have over 40 years of experi-ence with polyurethane technology and proprietary formulations. IPS is an ex-cellent fit with Accella’s current polyure-thanes business and will bring expanded technology and capabilities to both com-panies. The acquisition of IPS is strategic in our objective to build the leading in-dependent polyurethane systems house in North America to bring the greatest value and offerings to our customers.”
Andy Harris added “We do not ex-pect any disruption to current customers in either company and will continue to focus on high value technology, excep-tional customer service, and product quality to provide our customers even greater value.”
John Televantos, Partner at Arsenal Capital and long-time polyurethanes industry veteran, said, “We are very pleased to bring IPS Polymer Systems into the Accella group, and with the progress of Accella overall. IPS strength-ens the Accella polyurethanes platform and will enhance the value Accella brings to market. We are committed to support the ongoing growth of Accella and will continue to invest in strategic opportunities that will further transform the business.”
Roy Seroussi, a Principal at Arsenal Capital said, “IPS has a long history of proven products, innovation, and a posi-tive reputation that fit very well with Accella’s history and culture. This will help support our customers’ growth and competitiveness, as we further expand the Accella polyurethane systems business.”
Ezzat Seif, the founder and former CEO of IPS Polymer Systems, will stay with the business and continue on the leadership team, and said, “We are de-lighted to be a part of the Accella team and are excited to expand the value we provide to a broader customer base. We selected Accella as a good cultural fit and to bring greater opportunities to our val-ued employees and customers.”
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Lubrizol Introduces New Wood Coatings Mobile AppThe Lubrizol Corporation has intro-duced a new mobile application - the Wood Coatings Product Guide - designed to help formulators of wood coatings identify advanced Lubrizol chemistries that help achieve a wide-range of perfor-mance needs.
“We are very excited to launch this new mobile app,” explained Dan Latas, global market segment manager, Lubrizol Performance Coatings group. “Formulators have often inquired about an electronic tool capable of sim-plifying the process of finding the right materials to solve their unique coatings challenges, and now one is available. The Wood Coatings Product Guide app allows formulators to search for the best chemistries for their coating prod-ucts based on their application, the type of coating and their most important performance attributes.”
The app allows users to narrow product recommendations by global location, preferred coating system (sol-vent-borne, water-borne or EB-UV), coating type (primer, sealer, stain, top-coat), technology type (dispersants, sur-face modifiers or resins/binders), desired performance benefits and more. A list of available coating technologies that meet those search criteria is displayed. Users can further access detailed information such as product descriptions, literature, technical data sheets, as well as request product samples.
“We expect the app to get a lot of at-tention and use,” continued Latas. “This is just a beginning, but we think it’s a sig-nificant step forward. We look forward to users sharing feedback that can make the tool even better in the future.”
Cetec Estimates Growth for 2015Cetec has announced its estimate of a 20 percent sales growth for 2015. “The rath-er optimistic estimate, especially in such turbulent economic scenario, is support-ed by a strategy that combines portfolio expansion and the development of cus-tom automation systems,” the company said in a statement.
So far, the business activities of Cetec were almost entirely divided between the company’s two most traditional lines: electrostatic painting equipment and the exclusive distribution in Brazil of airless painting machines manufactured by the US company Titan, a global benchmark in its segment.
“This year, we will increase our ac-tivities with the launch of several items for liquid painting, such as tanks, guns and agitators,” said Eduardo Cernic, di-rector of Cetec. In this area, according to him, Cetec has recently started work-ing as a distributor of the French com-pany Kremlin Rexson & Sames, one of the world’s largest manufacturers of pumps and guns (airless and HVLP). “We expect that liquid painting ac-counts for 10% of our revenues already in 2015,” Cernic said.
In parallel, Cetec intends to expand its development area of automated paint-ing systems, in the wake of the growing change in the working parameters of most industries, which have been increas-ingly seeking to rely on smart factories – a concept that is also known as “Industry 4.0”. “These are solutions tailored to the companies’ needs to keep raising the level of automation of their processes as much as possible. Yamaha, Caio, Deka, Electrolux, Monark and Tramontina, among others, are already operating with the systems developed by Cetec.
AkzoNobel Breaks Ground on New Specialty Chemicals Plant in ChinaAkzoNobel’s Specialty Chemicals busi-ness recently broke ground on a new alkoxylation facility in Ningbo, China, bringing the company’s total investment in the strategic multi-site to more than €400 million.
As well as contributing to AkzoNobel’s position as one of the leading surfactant producers in China, the new facility also creates a more sustainable footprint in the region and will enable the company to better serve its customers.
“Our investment in this new plant is further proof of our ongoing commit-ment to China, which is one of our most strategically important markets. The new
facility also gives added momen-tum to our organic growth ambi-tions, as well as enabling us to continue expanding our manu-facturing footprint in Asia,” said Werner Fuhrmann, executive committee member responsible for Specialty Chemicals.
“The new alkoxylation facility in Ningbo will allow us to better serve our customers in the region, which is one of our top priorities,” said Graeme Armstrong, managing director of AkzoNobel Surface Chemistry. “It also provides us with the opportunity to meet the increasing demands of the market while operating production locally, which will result in less need for transportation, shorter turnaround times and a lower carbon footprint.”
The Ningbo multi-site covers around 50 hectares and accommodates pro-duction for chelates, ethylene amines, ethylene oxide, organic peroxides and Bermocoll cellulose derivatives. Surface Chemistry’s latest investment will in-crease annual capacity by nearly 18,000 tons, mainly catering for domestic de-mand in China.
“Ningbo is one of the company’s most important production locations and this new investment means we can offer ad-ditional employment opportunities to the local market, while continuing to focus on organic growth, operational excellence and achieving leading perfor-mance,” added Lin Liangqi, president of AkzoNobel China.
As well as contributing to AkzoNobel’s position as one of the leading surfactant producers in China, the new facility also creates a more sustainable footprint in the region. The added alkoxylation capac-ity (the process of reacting a fatty amine with ethylene oxide to make ethoxylated amines) will enable the company to better serve its customers in the agrochemical, oilfield and personal care markets.
AkzoNobel Surface Chemistry is a global leader in the manufacturing and supply of specialty surfactants, synthetic and bio-polymer additives and specialty polymers. AkzoNobel currently em-ploys more than 7,400 people in China. Revenues in China totaled €1.7 billion in 2014. CW
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BASF Offers Lightweight Waterproofing Slurry MasterSeal 6100 FXTwo years after being launched in the European markets, BASF’s MasterSeal 6100 FX is now used in several European countries for some of the most complex and demanding waterproofing projects. MasterSeal 6100 FX is a highly flexible and elastic one-component membrane, with low consumption and rapid-cur-ing. Its main advantages derive from its technology that combines the powerful binding systems with the addition of powdery polymers. The product is part of the Master Builders Solutions prod-uct range under which BASF bundles its advanced chemical solutions for new construction, maintenance, repair and renovation of structures.
Because of its lightweight formu-lation with higher yield, MasterSeal 6100 FX is a very efficient and eco-nomically advantageous product, the company. A pack of 15 kilograms of MasterSeal 6100 FX is substituting a kit of comparable two-component products, which usually also require eight to 10 liters of liquid polymers to be mixed to a bag of 20 to 25 ki-lograms of powder product. The need on storage space as well as the amount of waste package material will be re-duced (up to 50 percent), and the costs for transportation will decline. With 1.8 kilograms of MasterSeal 6100 FX powder per square meter and down to a temperature of -10ºC, after harden-ing, a continuous membrane is formed, capable to withstand positive water pressure resistance up to five bars and to bridge cracks up to two millimeters.
The product features ease of appli-cation, rapid hardening and reduced downtime, compared with other liq-uid waterproofing membranes, and de-pending on the size of the project, using MasterSeal 6100 FX, a contractor could cut up to one complete working day.
Double Bond Chemical Low Viscosity UV Curable Oligomers Go GreeDouble Bond Chemical, a manufacturer of photoinitiators and oligomers recently increased its annual output in photoinitia-tor production, from 4,500 tons to 9,000 tons, and its annual output in oligomers production increased to 10,000 tons. DBC’s production line of UV curable oligomers in its Jiangsu factory in China has also expanded.
In traditional spray coating proce-dures, when the viscosity of paint and inks get high, additional processing be-fore UV curing is a prerequisite, such as the adjunction of solvent. Products typically used to reduce the viscosity by increasing the dosage of monomers leads to monomer migration issues or the adjunction of solvent causing envi-ronmental issues.
DBC develops UV curable oligomers with higher molecular weight, low visi-cosity, such as products DM576, 1710, 1720, 1283C for use in coating mobile phones. These UV curable oligomer products featur low viscosity without monomer migration issue. Furthermore, DBC also improves the physical proper-ties of its products, such as smell, skin irritation and cross linking issues, the company stated.
Many of the physical property is-sues are terminated by DBC hydrogen bond technology in which obstruction within H-Bond is lowered and ideal viscosity is rendered. With advanced technology, the need for monomers is reduced to even none. The technol-ogy is expected to be applied in green standards of VOC, replacing tradi-tional 3D spray coating materials in woodworking, furniture, bicycle and 3C sectors. DBC develops UV cur-able oligomers with 1,000 to 1,500 molecular weight and 1,000 to 3,000 viscosity CPS that meet the need of its global customers.
DIC Offers Two New Aqueous DispersionsDIC offers two new aqueous dispersion products with plans to file an approval application for Toxic Substances Control Act (TSCA) for both. EPICLON EXA-8530 is an aqueous dispersion of a high molecular weight solid epoxy resin from DIC Corp. The resin is hydroxyl func-tional and contains no epoxide groups. EPICLON EXA-8530 contains 2-butoxy-ethanol (BE)along with small quantities of isopropyl alcohol (IPA) and 2-dimeth-ylaminoethanol (DMEA). EPICLON EXA-8530 features excellent anticorro-sion performance , good storage stability, excellent adhesion to a wide variety of substrates, low VOC content and com-patibility with other resins
EPICLON EXA-8610 is an aqueous dispersion of a 1-type solid epoxy resin. EPICLON EXA-8610 contains no organ-ic solvents. The resin is both epoxy and hydroxyl functional and can be cured using either functionality. Curing agents most commonly employed are those that are water soluble or dispersible and are stable in an aqueous medium; for ex-ample, dicyandiamide, substituted imid-azoles, aliphatic amines, polyamides and their adducts, melamine formaldehyde, urea formaldehyde and water based po-ly-isocyanate resins. It features excellent anticorrosion performance, high solids content, good storage stability, excellent adhesion to a wide variety of substrates, zero organic solvent content, allowing wide formulation flexibility and compat-ibility with other resins.
OMNOVA Solutions Launches PLIOTEC HDT12 Resin for Anti-corrosion DTM CoatingsOMNOVA Solutions has announced the North American and Latin American in-troduction of PLIOTEC HDT 12 resin specifically designed for the formulation of waterborne, high-gloss, anti-corrosion
BASF Offer Lightweight Waterproofing Slurry Masterseal 6100 FX
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direct-to-metal (DTM) coatings. Already available in Europe, PLIOTEC HDT 12 provides superior adhesion to ferrous and non-ferrous metals and excellent water resistance properties.
OMNOVA’s new Hydrophobic Dispersion Technology is an advanced polymer architecture designed to create a barrier to water, balancing low perme-ability with other critical properties such as flexibility, gloss and color retention, and adhesion. PLIOTEC HDT 12 already has achieved significant commercial success in Europe with OMNOVA customers.
In addition to being APE-free (alkyl-phenol ethoxylate free) and not requiring anti-corrosion pigments, PLIOTEC HDT 12 has other environmentally preferred benefits including no added formalde-hyde, low demand for coalescing sol-vents, and low levels of VOCs (Volatile Organic Compounds).
PLIOTEC HDT 12 is recommended for waterborne DTM paints and primers used on metal and wrought iron, metal sidings, and other architectural features in residential, commercial, and light in-dustrial applications.
Brookfield 2015 Catalog Introduces New Instruments and AccessoriesBrookfield Engineering Laboratories has released its new 2015 full-color catalog with complete details on all product lines. The 2015 Catalog introduces the new DV1 Viscometer, Brookfield’s lowest-cost, continuous sensing digital viscometer. Additionally, enhancements to the top-of-the-line RST Rheometer for quick, au-tomatic gap setting on cone/plate models are announced.
Several new and improved texture fix-tures for measuring tablet strength, cheese stringiness, and hair combability are fea-tured. A new page devoted to software/instrument options is included to help us-ers of the DV1, DV2T, and DV3T choose between RheocalcT and Wingather SQ.
The New DV1 Viscometer features:• An enhanced user interface with
three new “hot keys” for quick ac-cess to spindle selection, test speed and other functions.
• The choice to display parameters, such as viscosity or torque, in a sig-nificantly larger font size.
• Six language options for the screen display: English, French, German, Russian, Portuguese and Spanish.
• The 2015 Catalog includes Brookfield’s complete line of labo-ratory and in-line Viscometers/Rheometers, Texture Analyzers and Powder Flow Testers.
Ross Introduces SysCon PLC-based Control Systems
Ross SysCon, a subsidiary of Charles Ross Son & Co., has introduced Ross SysCon PLC-based Control Systems. Ross SysCon PLC-based Control Systems are designed for sequential control of a wide range of automated processes including mixing, pumping, chemical dosing, water treatment, fractionation, heat exchange and many others. Designed to monitor multiple process variables (PVs) such as temperature, pressure, power loads, weight and flow at high speeds, these con-trols can be tailored to match specific sys-tem requirements. Featuring a responsive color touchscreen with clear graphics, Ross SysCon PLC-based Control Systems aim to improve batch-to-batch consis-tency and reduce operator errors while simplifying information collection and reporting, increasing process safety and optimizing overall efficiency. Available in NEMA 12 or NEMA 4X (stainless steel) for washdown applications.
Evonik Launches DEGALAN VP P 34, a New Heat-Sealing BinderMethacrylate binders from Evonik, mar-keted as DEGALAN, are designed to offer multiple possibilities for the formu-lation of heat-sealing lacquers. They are used in the sealing of yogurt containers and pharmaceutical blister packaging.
The requirements placed on packag-ing coatings are high because packaging substrates can vary widely, the company said. Yogurt lids, for example, consist of aluminum or plastic; these in turn must be sealed to a variety of container materials such as polypropylene (PP), polystyrene (PS) and polyethylene terephthalate (PET).
Evonik’s methacrylate ex-perts have now succeeded in developing a new generation of heat-sealing bead polymers. DEGALAN VP P 34 reduces the com-plexity of coating formulation enor-mously because only a single binder is used and only one solvent is there-fore necessary. The reason is that DEGALAN VP P 34 is a bead polymer that is easily soluble in ethyl acetate, a commonly used, highly volatile solvent for heat-sealing lacquer formulations.
DEGALAN VP P 34 based formula-tions can be applied directly on alumi-num foil. A coating based on DEGALAN VP P34 applied on aluminum foil and sealed against PVC blister packs, has a heat seal strength exceeding 7 N/15 mm at a sealing temperature of 180 °C. For yogurt lids sealed against PS this same heat seal strength can be attained at a sealing temperature of only 140 °C.
BASF Launches Next-Generation PremAir NXT Catalytic Coating TechnologyBASF has launched PremAir NXT, a next-generation direct ozone reduction (DOR) catalytic coating technology that can help automakers meet new U.S. Tier 3 and California LEV III emissions reduc-tion requirements.
When applied to automotive radia-tors, the PremAir NXT solution con-verts harmful ground-level ozone – the main component of smog – into oxygen. PremAir NXT builds on the success of BASF’s standard PremAir coating tech-nology, providing increased durability and higher ozone conversion performance over the lifetime of a vehicle.
“U.S. Tier 3 and California LEV III regulations require automotive manufacturers to meet more stringent standards across their entire fleet, even-tually achieving a fleet average of 30 milligrams/mile (approx. 19 milligrams/kilometer) of Non-Methane Organic Gases (NMOG) + Nitrogen Oxides (NOx) emissions by 2025. In addition, these regulations require increased per-formance and durability for the vehicle emissions control system to 150,000
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miles. PremAir NXT supports these objectives, and provides a 5 milligram/mile credit towards vehicle emissions certification,
which is applied to the total emissions of the vehicle over its lifetime.
BASF has more than 10 years of expe-rience with its proprietary PremAir coat-ing technology, which has been used in more than three million vehicles.
MKS Introduces Granville-Phillips Series 500 Cold Cathode GaugeMKS Instruments, Inc. has introduced the Granville-Phillips Series 500 Cold Cathode Gauge, which sets a new accu-racy standard (±10%) for wide pressure range CC gauges. The Series 500 features a longer lifetime than traditional CC gauges. Its patent-pending method for determining pressure dosage over time provides for predictive maintenance, and USB connectivity assures ease of setup and pressure monitoring.
The Series 500 offers a wide mea-surement range from 10-10 to 10-2 Torr, and includes electronics, digital and analog interfaces.
The USB interface and GP Connect software provides setup and diagnos-tics, including screens for setting up the gauge, graphing the pressure trend, and checking usage statistics. Applications include R&D, coating, semiconductor, analytical, high-energy physics, general vacuum, and other applications requir-ing long life and accuracy.
New Orion Brochure Details Carbon Black Pigments for Tinting ApplicationsA new technical brochure (TI 1459) that details the use of regular- and low-color Carbon Black Pigments dedicated to tint-ing applications in paints and coatings is now available from Orion Engineered Carbons. The 12-page brochure explains product and particle properties, color-istic properties and manufacturing pro-cesses, and includes a chart of relevant technical data for a range of products.
Through system diagrams, the brochure reviews the three ways that carbon black particles for
tinting applications are manufactured: the Furnace Black Process, the Degussa Gas Black Process and the Lamp Black Process. Each produces pigments with different structures, degrees of aggrega-tion, and primary particle-size distribu-tions. Pigments can also be after-treated to improve performance.
The coloristic properties outlined in the brochure include: jetness, as mea-sured by blackness value MY, relative tint strength, and greyness value GY. Orion Engineered Carbons offers a variety of options for tinting applications in a wide range of coating systems. They are sold under several brand names including NEROX, PRINTEX, and PANTHER.
A copy of the brochure, titled “Carbon Black Pigments for Tinting Applications” (TI 1459), is available at the company’s website: www.oecliterature.com.
Graco to Acquire Four CompaniesGraco Inc. has agreed to acquire the stock of Pennsylvania-based High Pressure Equipment (HiP) company for $160 mil-lion. The acquisition of HiP is subject to customary regulatory review and Graco expects to complete the transaction in the first quarter of 2015. In addition, Graco has agreed to ac-quire the Utah-based White Knight Fluid Handling business. Graco also closed on two other ac-quisitions in December 2014. The com-pany acquired the assets of Ontario, Canada-based GeoBlaster Equipment Sales & Services Inc., and Brazil-based Multimaq-Pistolas e Equipamentos Para Pintura Ltda (Multimaq). Aggregate sales and EBITDA of the four businesses in the most recent twelve month period were approximately $50 million and $17 million, respectively.
The combined cash purchase price to acquire the four businesses is approxi-mately $185 million, with additional consideration to the former owners of White Knight Fluid Handling should the business achieve certain growth targets. The acquisition of HiP includes a favor-able tax election that is expected to save Graco approximately $1.5 million per year in cash taxes through 2029.
When combined with the acquisition of Alco Valves, which Graco completed early in the fourth quarter of 2014, but before transaction costs and charges re-lated to inventory step-up, these acqui-sitions are currently expected to provide approximately 13 to 15 cents of accre-tion to the Company’s earnings per share in 2015.
Headquartered in Erie, PA, HiP de-signs and manufactures valves, fittings, and other flow control equipment engineered to perform in ultra-high pressure environments, from 10,000 to 150,000 psi. HiP’s products are used on high-value assets in numer-ous industrial applications, including infrastructure in the Oil & Natural Gas industry and the growing waterjet cutting and cleaning industry, as well as industrial research programs for universities and major corporations. HiP also maintains an engineering and production base in Stoke-on-Trent, Staffordshire U.K.
Headquartered in Kamas, UT, White Knight Fluid Handling manufacturers air-operated double-bellows pumps, air-operated double-diaphragm pumps, and metering pumps. The company’s high pu-rity, metal free pumps are used to deliver, circulate, reclaim, and transport chemi-cal fluids and slurries that are used in the production of semiconductors, solar pan-els, LED flat panel displays, and various other electronics.
White Knight offers an array of highly engineered, rugged, and durable fluid management solutions including pumping solutions used in numerous chemical applications such as dosing, spiking, photoresist, etching, cleaning, and blending.
Based in Dunnville, Ontario, GeoBlaster manufactures wet abrasive blasting equipment for coating removal and surface preparation. The GeoBlaster acquisition augments Graco’s existing protective coating channel.
Headquartered in Porto Alegre, Brazil, Multimaq manufactures and distributes finishing products that serve a variety of industries including metal, wood, and leather. Multimaq is a respected brand in the Brazilian market. CW
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PPG Industries has appointed Michael H. McGarry, currently chief operating offi-cer, to president and chief operating offi-cer. The appointment was effective March 1. McGarry became chief operating offi-cer in August 2014.
McGarry will continue to have ex-ecutive oversight responsibility for all of PPG’s strategic busi-ness units and operat-ing regions and for the information technol-ogy (IT), environment, health and safety (EH&S), and purchas-ing functions. He will remain based at PPG’s global headquarters in Pittsburgh and will continue to report to Chairman and CEO Charles E. Bunch.
“Michael’s appointment to presi-dent recognizes his continued leader-ship in driving PPG’s growth as the world’s largest coatings company,” Bunch said. “Michael has played a key role in important strategic actions, in-cluding PPG’s acquisition and success-ful integration of AkzoNobel’s North American architectural coatings busi-ness and the recently completed acqui-sition of Consorcio Comex. Michael’s proven ability to lead the implementa-tion of our global business strategies will continue to be important in deliv-ering increased shareholder value.”
During his 34 years with PPG, McGarry has served in a variety of key business and functional leadership roles in the United States, Europe and Asia. In addition, he helped lead several strategic actions that have transformed PPG’s busi-ness portfolio, most notably the acquisi-tion of SigmaKalon; the separation of PPG’s former commodity chemicals busi-ness; the acquisition and integration of AkzoNobel’s North American architec-tural coatings business; and, most recent-ly, the acquisition of Consorcio Comex, S.A. de C.V.
McGarry joined PPG in 1981 as an engineer at the company’s Lake Charles, Louisiana chemicals complex. He then progressed through a series of manage-ment assignments of increasing respon-sibility, including market development manager, silica products; operations man-ager, silicas, Thailand; business manager, TESLIN sheet; and product manager in the derivatives, chlorine, liquid and dry caustic soda businesses.
He was named general manager, fine chemicals, in 2000, and vice president, chlor-alkali and derivatives, in 2004. McGarry was elected vice president, coatings, Europe, and managing direc-tor, PPG Europe, in 2006, and senior vice president, commodity chemicals, in 2008. He was named executive vice presi-dent in September 2012. In this role, his leadership responsibilities included the automotive refinish, aerospace, global architectural, and protective and marine coatings businesses, as well as the Europe, Middle East and Africa (EMEA) and Asia Pacific regions, and the EH&S and IT functions.
McGarry also serves as a director on the boards of Axiall Corporation and Pittsburgh Glass Works LLC.
Shamrock Technologies Names New Director of Sales for EMEAShamrock Technologies Inc. has ap-pointed Erik Colstee director of sales in Europe, Middle East and Africa. Colstee’s background is in the inks and coatings in-dustry. He has more than 25 years of ex-perience in chemical technology, with a proven dedication to serving customers. Shamrock Technologies is a global leader in PTFE Micropowders and the originator of micronized waxes for the
printing ink market. Shamrock offers both dry powder additives and dispersions such as SST, MicroFLON, NanoFLON, AquaFLON, FluoroSLIP, FluoroSPERSE and Texture. With manufacturing facili-ties and application labs in New Jersey, Kentucky, Belgium, and China, Shamrock is well positioned to service its global clients with local production and for-mulations support. Shamrock’s diverse product lines offer unique and innova-tive solutions to problems challenging the inks, coatings, grease, personal care, engineering plastics and other industries that require surface modification, wear and abrasion resistance, and lubrication.
EW Kaufmann Makes Executive PromotionsTed Burke recently took over as presi-dent of EW Kaufmann after Brian O’Connor’s retirement. O’Conner has been at EW Kaufmann since 1995 and served as president since 2007. Burke joined EW Kaufmann in March 2014 as vice president of sales. Burke came to Kaufmann with 39 years of experience in the chemical distribution industry. He served as president of Callahan from 1994 until September of 2013. In addi-tion to his experience at Callahan, he is a former regional president of the National Association of Chemical Distributors, and a former member of its National Board. He also served for six years as a Trustee on the Chemical Education Foundation.
Shaun Julian became the vice president of sales at EW Kaufmann succeeding Ted Burke. Prior to being promoted to VP of sales, Julian was re-sponsible for the Central/Northern NJ, Metro through Albany, NY and Western CT regions since joining EW Kaufmann in 2010.
Shaun has more than 15 years of expe-rience in sales and marketing in the chem-ical industry. He is active in numerous technical organizations and is a past-pres-ident and current Chairman of the Board
PPG Appoints McGarry President and Chief Operating Officer
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of Directors for the Metropolitan New York Coatings Associations as well as past-president of the New York Society of Coatings
Technologies. In addition, Julian serves on the Board of Directors for the Eastern Coatings Federation which runs the bien-nial Eastern Coatings Show.
RCMA Names Two New Board of DirectorsThe Roof Coatings Manufacturers Association (RCMA), the international trade association representing manu-facturers of cold-applied coatings and cements used for roofing and water-proofing and suppliers of industry prod-ucts, recently held its Annual Meeting in New Orleans.
In addition to featuring association activity updates and a panel discussion of industry experts, this meeting was an opportunity to recognize the outstanding contributions of two RCMA members with industry awards and to announce two new appointees to the RCMA Board of Directors.
The RCMA James “Tim” Nelligan Industry Statesman Award was awarded to Steve Heinje. Heinje, technical ser-vice manager for Quest Construction Products, is an active and dedicated RCMA member; he serves as the associa-tion’s vice president, is a member of the RCMA Board of Directors, and co-chairs both the Sustainability Task Force and the Codes and Standards Task Force.
The James “Tim” Nelligan Industry Statesman Award is not awarded every year, but rather is an award that is pre-sented when deemed appropriate to ac-knowledge a member’s special efforts on behalf of the RCMA in advancing the mission of the roof coatings industry. The late James Tim Nelligan, the award’s namesake, was active in the coatings in-dustry and played an integral part in the creation of the RCMA back in 1982. He started his career in the roofing industry at Owens Corning, served as president of Henry Company, and would go on to start his own reflective roof coatings business, United Cool Roof Systems. The RCMA’s Martin A. Davis Award, first presented in 1985, is the highest honor bestowed
by RCMA. Named for one of RCMA’s founding members, this award recognizes outstanding service and significant con-tributions to the roof coatings industry. At its Annual Meeting, RCMA awarded the 2015 Martin A. Davis Award to Jeff Blank. Blank, vice president of R&D and Purchasing at SR Products, served as president of the RCMA from 2012-2013. He has been an active member in RCMA, serving on the Board of Directors for 14 years, and contributes his expertise to various committees and task forces.
During the meeting, the RCMA members approved the proposed Board of Directors slate. John Stubblefield, Polyglass USA, was selected to fill a regular member seat, and Steve Hollman, Univar USA, Inc., will fill an associate member seat on RCMA’s Board of Directors. The terms for Stubblefield and Hollman begin in 2015 and expire in 2018. The RCMA thanked the two outgoing members of the Board of Directors, Debra Light and Jon Shaffer, for their time and dedication during their terms as board members.
Maroon Group Continues Hires Three EmployeesMaroon Group has announced the addi-tion of three new employees.
To keep up with company growth attributed to Maroon’s recent partner-ship with private-equity firm CI Capital Partners, Maroon Group, a specialty chemical supplier of additives, resins, pig-ments, and packaging, expanded its work-force by hiring Linda Cenin in the role of principal support coordinator. Cenin, who has experience in international sales and distribution, will maintain Maroon’s current principal relationships, as well as cultivate relationships with new suppliers to generate future streams of revenue.
Maroon Group also added Anne Madigan as an inside sales specialist. With Madigan’s more than 14 years of experience in sales, customer service, and business management, she is a perfect fit to spearhead Maroon’s efforts in generat-ing new customers and in further devel-oping the brand awareness of Maroon Group, the company stated.
To enhance its communications team, Maroon hired Ami Casper as a
communications specialist. Casper’s ca-reer in marketing, sales, event planning, and business writing will help position Maroon Group for greater success in the specialty chemicals industry.
Frank Bursch Joins Aakash Chemicals as PresidentAakash Chemicals, a hybrid manufac-turer of colorants and specialty additives headquartered in the Chicago area, an-nounced that Frank Bursch has become president of the organization.
Bursch was most recently the mar-keting and sales director for Plastics & Special Applications, North America in Clariant Corporation’s Business Unit Pigments. Prior to this role, he was mar-keting manager, Decorative Coatings for Clariant. As a leader in sales and market-ing for over 20 years, Bursch’s expertise encompasses all phases of product mar-keting, technical development, and global key account management. His broad experience in the plastics and coatings market make him a very good strategic fit for Aakash Chemicals rapid growth strategy as they continue to expand to service multinational customers globally, the company stated.
Burkhard Quellenberg is Oxea’s New Global Director of HRBurkhard Quellenberg is the Oxea Group’s new global director human resources. An occupational and or-ganizational psychologist by trade, Quellenberg held a number of posi-tions at the SABIC Europe chemicals corporation, most recently HR Director Business & Functions Europe, before moving to Oxea. Quellenberg’s previ-ous career has included management positions at Bull, one of Europe’s lead-ing IT multinationals, and mechani-cal engineers Manitowoc Germany. Employing over 1,400 people, Oxea is one of the world’s key producers of oxo chemicals, which are used interna-tionally by industrial manufacturers to create products such as phthalate-free plastics, high-quality coatings and en-ergy-efficient lubricants, as well as cos-metic and pharmaceutical goods. CW
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European Coatings Show Held April 21-23 in Nuremberg, Germany
April 6 - 9, 2015Gulf Coating Show 2015Location: Riyadh, Saudi ArabiaVenue: Riyadh International Convention & Exhibition CenterPhone: 202-2270-3584Email: [email protected]: www.gulf-coating.com
April 12 - 15, 2015Southern Society for Coatings Technology 2015 Annual Technical MeetingLocation: West Palm Beach Marriott, West Palm Beach, FLContact: SSCTWebsite: www.ssct.org
April 20 - 22, 2015ACA Spring Committee MeetingsLocation: Cleveland, OHVenue: Marriott DowntownPhone: 202- 462-6272 Website: paint.org
April 21 - 23, 2015European Coatings Show 2015Location: Nuremberg, GermanyVenue: Exhibition Centre NurembergWebsite: www.european-coatings-show.com
May 1, 2015Radiation Curing ProgramLocation: State University of New York College of Environmental Science and Forestry, Syracuse,Phone: 315-470-4871 / 6817Website: www.radcuring.com
May 2 - 6, 2015ET Seminar & ExpoLocation: Chicago, Illinois Venue: Hyatt Regency ChicagoContact: Suzanne SpohrEmail: [email protected]: www.etfoundation.org
May 11-13Coatings for Africa 2015Location: Johnasseburg, South AfricaVenue: Sandton Convention CenterContact: HypenciaWeb: http://coatingsforafrica.org.za/Email: [email protected]
May 12 - 13, 2015Asia Coatings CongressLocation: Ho Chi Minh City, VietnamVenue: Windsor Plaza HotelContact: Fan LandersPhone: + 44 (0) 1737 855078Email: [email protected]
May 13 - 15, 2015Spray Finishing TrainingLocation: Toledo, OhioVenue: Owens Community CollegeContact: Jamie WinelandPhone: 800-466-9367, ext. 7320Email: [email protected]
May 14, 2015BCF Annual Conference 2015Location: Chester, UKVenue: DoubleTree Hilton HotelPhone: 01372 365989Website: www.coatings.org.ukEmail: [email protected]
May 19 - 20, 2015ACA Coatings Regulations & Analytical Methods ConferenceLocation: Renaissance Cleveland Hotel, Cleveland, OHPhone: 202- 462-6272 Website: paint.org
June 1 - 4, 2015Eastern Coatings ShowLocation: Taj Mahal Hotel and Resort, Atlantic City, NJContact: Ann Fody Phone: 732-291-0168Website: www.easterncoatingsshow.comEmail: [email protected]
June 1 - 3, 201535th Annual International Operating Conference & Trade ShowLocation: George R. Brown Convention Center Houston, TX Phone: 703-875-2018 Website: www.ilta.orgEmail: [email protected]
June 2 - 5, 2015Core-Shell Latex Particles - Fundamental Aspects of Morphology ControlLocation: Boston, MAContact: Emulsion Polymers Consulting and Education, LLCPhone: 603-742-3370Email: [email protected]: www.epced.com
July 15 - 16, 2015Latin America Coatings ShowLocation: World Trade Center, Mexico City, MexicoContact: Latin America Coatings Show Website: www.coatings-group.com
August 2 - 6, 20152015 Department of Defense–Allied Nations Corrosion ConferenceLocation: Wyndham Grand Pittsburgh Downtown Pittsburgh, PAContact: NACE, CaLae McDermottPhone: 281-228-6263Email: [email protected]: events.nace.org
September 20-24, 2015Corrosion Technology Week 2015 Location: J W Marriott Austin Austin, TXContact: NACE, Lesley WilliamsPhone: 281-228-6413Website: events.nace.org Email: [email protected] CW
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Advertising Index
Company Name Page Phone WebsiteBASF Corporation 3 800-231-7868 www.basf.com
Birla Carbon 19 www.birlacarbon.com
Blairgowrie Associates, LLC 20 602-539-2683 www.blairgowrieassociates.com
Buhler 25 512-466-8005 www.buhlergroup.com/ink
BYK USA Inc. 9 203-265-2086 www.byk.com
Chemark Consulting 16 910-692-2492 www.chemarkconsulting.net
Digichem 12 www.digichem.in
Eagle Specialty Products 23 888-241-9802 www.espinc.us
The Eastern Coatings Show 14 732-291-0168 www.easterncoatingsshow.com
Engineered Mills, Inc. 21 847-548-0044 www.EMImills.com
Engineered Polymer Solutions (EPS) 15 800-654-4242 www.eps-materials.com
European Coatings Show 2015 51 www.european-coatings-show.com
Hoffmann Mineral GmgH Cover 4 +49 (0) 84 31-53-0 www.hoffmann-mineral.com
Janssen 11 www.janssenpmp.com
King Industries 17 203-866-5551 www.kingindustries.com
Little Joe Industries 27 908-359-5213 www.littlejoe.com
McDaniel and Associates, PC 18 512-472-8282 www.technologylitigators.com
Micro Powders Inc. 7 914-793-4058 www.micropowders.com
Munzing 29 973-279-1306 www.munzing.com
Shamrock Technologies Inc. Cover 2 973-242-2999 www.shamrocktechnologies.com
Siltech Corporation 18 416-424-4567 www.siltechcorp.com
Sinostar Int’l Ltd. 53 852-2865-0062 www.chinacoat.net
Sun Chemical 5 800-543-2323 www.sunchemical.com
Troy Corporation 57 973-443-4200 www.troycorp.com
Univar 13 885-888-8648 www.univar.com
The University of Southern Mississippi 41 waterbornesymposium.com
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Axalta Coating Systems is a sponsor of Polaris Racing drivers Ross Martin and James Johnstad, who have together earned a total of two wins and seven podium finishes mid-season of the AMSOIL Snocross series.
Ross Martin, driver of the #837 Polaris Racing sled in the Pro Open series earned a second place finish recently in Deadwood, North Dakota and secured podium finishes in the last six snocross races, including a win at Canterbury Park in Shakopee, Minnesota. Martin placed third at the X Games snocross competition held in Aspen, Colorado.
James Johnstad, driver of the #154 Polaris Racing sled in the Pro Lite series, claimed his first win early in the season in Fargo, North Dakota, along with two podium finishes. Martin currently stands fifth in points in the Pro Open series with Johnstad stand-ing sixth in the Pro Lite series.
“We struggled at the start of the season, but we’ve made major changes and are ready to battle for the championship,” said Martin. “It’s exciting to meet some of the people who make our program happen, such as Axalta, and to let them know how much we appreciate what they do for us.”
The season is scheduled to wrap up in Lake Geneva, Wisconsin in March. The Polaris Racing team uses Axalta’s coatings to paint their snowmobiles and the team racing hauler. Axalta sports equipment
coatings also are used on their Indian and Victory Motorcycles. CW
Axalta Paints Winners in AMSOIL Snocross Series
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