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The Resource for the Global Coatings Industry, Volume February 2011
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the only thing she smells is her coffee.
When you formulate with Celanese…
Celanese VAE emulsions for low odour paints
When you formulate low odour, interior coatings with Celanese VAE emulsions, VOCs and odour don’t interfere with the homeowner’s ability to enjoy everyday
pleasures, like the rich aroma of freshly-brewed coffee. Painters will also love your
eco-friendly paints because they are easy to apply and durable.
You’ll like Celanese VAE emulsions too, because you’ll find them easy to formulate,
low in VOCs and APEO-free. Even better? Paints made with Celanese VAE emulsions
exhibit excellent hiding power and wet scrub resistance.
For more than a decade, Celanese has been a leader in the development of emulsions
for eco-friendly paints. Let us put our technology and experience to work for you.
Your future is our focus…worldwide.
Check out the latest in low odour technology for paints today.
Contact us in the Americas:[email protected]
Contact us in Europe:+49 (0) 69 305 [email protected]
Come visit us at Stand #7A-105
www.Celanese-Emulsions.com
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We are thinking about the same thing you are…How to make your products greener and their performance pure gold.Our customers come to us to help them stay ahead of competitive pressures by helping to re-formulate existing products and innovate new ones – meeting “green” goals while preserving and even enhancing performance. We call it Greenability. You’ll call it genius.
Another fine result of the Innovation Principle – i2. Let us help you work through the formula for Greenability.
www.byk.com
Visit us at European
Coatings Show.
Nürnberg, Germany,
March, 29 – 31,
booth # 7A-205
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20
DEPARTMENTSEditor’s Page ................................6
As We Go To Press ......................8
Index to Companies....................8
Fresh Paint ................................10
New Products ............................18
Industry News ..........................28
Suppliers Corner........................29
People ........................................30
Final Coat ..................................34
February 2011 www.coatingsworld.com Coatings World | 5
February 2011 • Vol. 16, No. 2 Table of Contents
COLUMNSInternational Coatings Scene ....................................14Europe • M&A Activity Gains MomentumLatin America • Uruguay Paint Consumption Rises on GDP
Business Corner ..........................................................17The Best of Times, the Worst of Times
ADVERTISING SECTIONSClassified Ads ..............................................................32Advertising Index........................................................33
COATINGS WORLD — Coatings World (ISSN 152-711-29) is published monthly by Rodman Publications, Inc., 70 Hilltop Road, Ramsey, NJ 07446 USA. Phone: (201) 825-2552; Fax (201) 825-0553. Periodical postage paid at Ramsey, NJ 07446 USA and additional mailing offices. Publications Mail Agreement No: 40028970. Return Undeliverable Canadian Addresses to Circulation Dept. PO Box1051, Fort Erie, On L2A 6C7, [email protected]. POSTMASTER: Send address changes to: [email protected]; (201) 825 2552 ext. 374; Fax: (201) 825 6582. Free subscriptions to CoatingsWorld are available to qualified individuals. Others are as follows: U.S. one year $75; two years $105. Outside U.S. and overseas: one year $95 (U.S.), two years $145 (U.S.), foreign airmail: one year $195(U.S.). 5% GST required on Canadian orders. GST #131559148. The publisher reserves the right to determine qualification of free subscriptions. Printed in the USA. Coatings World is used under licensefrom Whitford Worldwide. COATINGS WORLD’S circulation is audited by BPA International.
20 Wood Coatings Market & New Technology ReviewAn analysis of the latest markets trends and new product tech-nology to hit the wood coatings market.
24 Mixing Equipment DirectoryA look at the latest advances in mixing equipment from select suppliers.
26 Expo Preview: ECS 2011A preview of the European Coatings Show and Congress which will takeplace in Nuremberg, Germany March 28-31, 2011.
Courtesy of Thompson’s Water Seal
5 TOC0211.qxp:TOC 2/3/11 12:37 PM Page 5
These days we hear a lot of talk about the environment. Sustainability this,go green that, a hybrid here a Whole Foods there. From leading multi-na-tional corporations to celebrity endorsers to everyday people, the sustain-
ability message continues to permeate our popular culture with increasing speed. However, after all the fluff, the sustainability movement really comes down to
taking action. A Japanese proverb says, “Vision without action is a daydream.” How many of us are able or willing to make changes, sometimes drastic,
in our already hectic lives to achieve true change? As this issue was getting ready to go press, I read about a large U.S. corpo-
ration that is redefining its corporate agenda to implement “green” policy, whichwill not only help the environment, but will also strengthen its bottom line.
Enterprise Rent-A-Car said it will invest more than $150 million over fiveyears in following a set of internal sustainability guidelines, informing thebuilding and retrofitting of more than 1,000 locations.
The company’s Enterprise Sustainable Construction Protocol (ESCP) setsout principles for green building including the use of materials that have atleast ten percent recycled content, and building on previously developed siteswhere possible. These and other measures will save Enterprise up to 35 per-cent on its energy and water spending, the company said.
The ESCP has seven focus areas:Materials: In construction, include regionally produced materials and ma-
terials with at least 10 percent recycled content.Energy: Use energy-efficient controls and systems, for interior and exterior
needs. Examples include signage with T8 long-life lamps and LED, and retro-fitting garage bays for increased heating efficiency.
Sites: When appropriate, build on previously developed sites and use ma-terials that reduce the heat of parking lots.
Recycling: Reuse fixtures, furniture and equipment such as rental counters,signs and furniture, and recycle construction debris.
Water: Install water reclamation systems or low-flow/high-efficient pres-sure wash systems, use high-efficiency plumbing fixtures, plant green roofs,design efficient landscaping.
Air quality: Use low VOC material in paint, carpet, coatings and adhesives anduse Indoor Air Quality (IAQ) plans where appropriate during construction.
Process: Develop innovative approaches for each facility and ensurechanges positively affect employee satisfaction.
Enterprise said it developed the protocol in consultation with a number ofexternal suppliers, including paint manufacturers Sherwin-Williams, lightingcompany Osram Sylvania, office furniture company Haworth, wall coveringssupplier Hirshfield’s/Omnova, flooring firm Shaw Industries Group, and sig-nage firms the Pattison Sign Group and Sign Resource.
Kudos to Enterprise for taking action and setting an example we can alllearn from.
6 | Coatings World www.coatingsworld.com February 2011
Go Green Now, Save Green Later
Edito
rs P
age
A Rodman Publication 70 Hilltop Road • Ramsey, NJ 07446 USA
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INTERNATIONAL CORRESPONDENTSSean Milmo (Europe)
Charles W. Thurston (Latin America/Americas)CONTRIBUTING EDITORS
Phil PhillipsEDITORIAL ADVISORY BOARDJim Berry (Berry Environmental)
Joseph Cristiano (consultant) Thomas Frauman (consultant)
Sidney Lauren (consultant)Joseph Prane (consultant)Isadore Rubin (consultant)
Richard M. Tepper (PPG Industries)Shelby F. Thames (University of So. Mississippi)
RODMAN PUBLISHINGPRESIDENT
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6 Editorial0211.qxp:Editors Page 2/3/11 2:57 PM Page 6
Reichhold World Headquarters and Technology CenterP.O. Box 13582Research Triangle Park, NC 27709(919) 990-7500 (local) or (800) 431-1920 (toll-free)www.Reichhold.com
Today’s environment is changing and so is Reichhold. Beckosol AQ® is a new platform of low VOC alkyd latex
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Project2:Layout 1 1/27/11 12:35 PM Page 1
AkzoNobel has invested in a new powdercoating manufacturing plant in Apodaca,Mexico, a suburb of Monterrey. Locatedfive miles from the Monterrey airport, thenew 85,000 square foot facility is situatedin an industrial area and will include man-ufacturing, warehousing, research and de-velopment labs, administrative offices anda quality control laboratory. The new sitecontinues the development of AkzoNo-bel’s business in Central America and thecompany said it aims to more than dou-ble its powder coatings business over thenext few years. The site will begin withfour powder lines and the company saidit plans to expand eventually to six orseven lines. Production will continue atAkzoNobel’s current site in Monterreyuntil the new manufacturing plant isready and fully operational, anticipated tobe in the third quarter of 2011.
PPG introduces Zircobond pretreatment for appliance industryPPG’s industrial coatings business has in-troduced Zircobond 4500 pretreatment, azirconium-based metal pretreatment for-mulated to pass rigorous appliance-indus-try tests for corrosion resistance.Zircobond 4500 pretreatment replaces atwo-step iron-phosphate and passivatingsealer process with a single step, simplify-ing the metal finishing system and makingit more cost-efficient and environmentallyresponsible. Zircobond 4500 pretreat-ment is based on proprietary technologyPPG developed for the automotive indus-try. The original Zircobond product wona 2008 R&D 100 Award from R&DMagazine for its ability to help users saveenergy, conserve water and reduce waste.
MesoCoat signs agreementwith Petrobras to developCermaClad process for CRA applicationMesoCoat, Inc., has signed an agreementwith Petroleo Brasileiro S.A. (Petrobras),
to develop and qualify MesoCoat’s Cer-maClad process for the application ofCRA (corrosion resistant alloys) to theinternal and external surfaces of pipesusing proprietary high-density infrared(HDIR) lamp technology. It is in the in-terest of both Petrobras and MesoCoatto promote such activities. MesoCoat’sCermaClad technology utilizes a high in-tensity light source, which is effectivelyan artificial sun captured in a quartz andaluminum reflector to rapidly fuse CRA,metal and ceramic coatings on steelpipes, plates and bars. CermaClad is ahigh speed cladding process that clads15-100 times faster, is cheaper and offersbetter metallurgical properties than thecompetitive weld or laser claddingprocesses, according to the company. The
speed of this process would ensure thatmetal cladding can match the line speedof steel mills, and reduce lead times forclad pipes and tubes by 75-80 percent.The CermaClad application process andnanocomposite cladding materials pri-marily address the metal cladding mar-ket, which is utilized to protect largesurface areas against highly caustic andcorrosive environments. CermaClad™ ad-dresses the needs of the rapidly growing$3.8 billion global cladding market. Ex-perts estimate that a less expensive, andfaster cladding process will increase theglobal metal cladding market by 100%in the next three years to $7.6 billion,this increase will be driven by significantinvestments being made by oil and gascompanies in deep water projects. CW
8 | Coatings World www.coatingsworld.com February 2011
AkzoNobel opens new powder coating plant in Apodaca, Mexico
As
We
Go
To P
ress
Index to CompaniesThis index gives the starting page for a department or feature with a signifi-cant reference to a manufacturer of paint, coatings, adhesives and sealants.
Subsidiaries are indexed under their own names.
AkzoNobel. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8, 10Antistatic Industries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18APV Engineered Coatings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18BASF . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18Benjamin Moore . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20Deloro Stellite . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10DuPont . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10H.B. Fuller . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10InMat . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18Jotun . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18Kansai Nerolac . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10Kansai Paint. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13Masterchem Industries. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18MesoCoat . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8Minwax . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20PPG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8, 10, 13Resene . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34Rustoleum . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20Shawcor. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10Sherwin-Williams. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10Thompson’s Water Seal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
8 AsWeGoToPress0211:As We Go To Press 2/3/11 11:49 AM Page 8
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PPG Industries has published EcoLogicalSolutions, a brochure highlighting thecompany’s architectural glass, coatingsand paint products for the green buildingindustry. The latest edition of thebrochure, which was last published in2006, features new products includingDuranar Vari-Cool coatings that integratecolor-shifting, polychromatic pigmentswith proprietary Ultra-Cool metal roofand siding technology by PPG; SolarbanR100 glass, a neutral-reflective, solar-con-trol, low-emissivity glass; Sungate 400glass, a passive low-emissivity glass witha magnetron sputtered vacuum deposition(MSVD) “soft coat” that helps commer-cial buildings in heating-dominated cli-mates retain heat from the sun and reducewinter heating costs; and Duranar pow-der coatings, which combine the environ-mental advantages of powder coatingswith the aesthetic versatility and perform-ance benefits of Duranar liquid fluo-ropolymer coatings. The 12-page bookletalso highlights PPG’s commitment to en-vironmental stewardship through ongoingresearch and development, supply chain
management, manufacturing-relatedgreen innovation and support of numer-ous global environmental organizations.To order a copy of EcoLogical Solutions,visit www.ppgideascapes.com.
PPG & Asian Paints sign newagreement to acceleratecoatings growth PPG Industries and India’s largest coatingscompany, Asian Paints Ltd. (APL), ex-panded a 14-year relationship to accelerategrowth of the companies’ non-decorativecoatings businesses in India. As part of thenew agreement, PPG and APL will restruc-ture their existing non-decorative coatingsbusinesses to expand their current 50-50joint venture, Mumbai-based Asian PPGIndustries (APPG), and to create a second50-50 joint venture. This restructuring issubject to Indian regulatory approvals andis expected to be completed during 2011.Financial terms were not disclosed. APPGcurrently serves Indian transportation coat-ings markets, and this agreement will ex-pand that company’s scope to additionallyserve India’s industrial liquid, marine andconsumer packaging markets. The new sec-ond venture will serve the protective, in-dustrial powder, industrial containers andlight industrial coatings markets. PPG andAPL have agreed that PPG will lead APPGand APL will lead the new venture in orderto best utilize the companies’ respectivestrengths to capture the growth in Indian markets, including infrastructuredevelopment.
Kansai Nerolac exits from Nipa Chemicals Kansai Nerolac Paints Ltd has sold its 49percent stake in Nipa Chemicals Ltd forRs.25.75 Cr to Japanese JV partnerNihon Parkerizing Co. Kansai Nerolacconsidered Nipa Chemicals, which pro-duces pre-treatment chemicals, as a non-core business and said it wants to focus onenvironmentally friendly products. NipaChemicals was established as a JV be-
tween Kansai Nerolac and Nihon Parker-izing Co, when Suzuki wanted a pre-treat-ment chemical spray to be used beforepainting. Nipa Chemicals offers pre- treat-ment requirements for automotive, pow-der coating and auto ancillarie companies.Kansai Nerolac Paints Ltd, a subsidiary ofJapan-based Kansai Paint Company Lim-ited, is an industrial coating company andoffers wide range of products in automo-tive, powder, general industrial and highperformance coatings.
DuPont opens new office in Bangladesh DuPont India has opened a new liaison of-fice in Bangladesh as part of the com-pany’s strategy to accelerate growth indeveloping markets. The new office willhelp support the needs of local customersin market segments such as agricultureand food, apparel and textiles, paints andconstruction, graphics and packaging, in-frastructure and renewable energy, safetyand protection and other growth sectors.The DuPont Bangladesh office openingwas announced at a launch event inDhaka, the country’s capital. The eventwas attended by more than 40 senior gov-ernment officials, representatives from theU.S. Embassy and the Indian High Com-mission, and leaders from the country’scentral bank, local companies and busi-ness associations such as the Foreign In-vestors Chamber of Commerce &Industries (FICCI), India - BangladeshChamber of Commerce, American Cham-ber of Commerce (AmCham), leadingmulti-national corporations, electronicand print media, distributors and existingand target potential customers.
H.B. Fuller expands in Turkey H.B. Fuller Company has strengthened itsfoothold in Turkey by signing a definitiveagreement to enter into a joint venturewith Burak Özberk, its longstanding agentthere. A new entity will be created, withH.B. Fuller owning majority control.
10 | Coatings World www.coatingsworld.com February 2011
PPG publishes new brochurefor sustainable building design
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The brochure is part of PPG’s ongoing efforts
to provide architects with green building
solutions.
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“This agreement is a continua-tion of our commitment to in-vest in geographies that offerstrong growth potential,” said
Jim Owens, H.B. Fuller president andchief executive officer. “Our collabora-tion with Mr. Özberk and his team overa period of nearly 10 years has created asolid market position in Turkey, andthrough this joint venture H.B. Fullerwill further enhance customer supportand deepen relationships in that region.This fits with our overall strategy tobuild on our success around the globe,and expand our footprint in key marketsegments through strategic investments.”Through this new local entity H.B. Fullerwill better support customers and furthersolidify its presence in this emerging mar-ket. The results of the newly created en-tity will be reported in the company’sEurope, India, Middle East and Africa(EIMEA) segment. H.B. Fuller expectsthe new entity to be fully operationalwithin the next six months.
Sherwin-Williams partnerswith HGTV to launch ‘HGTVHome by Sherwin-Williams’ Sherwin-Williams will launch “HGTVHome by Sherwin-Williams,” an exclu-sive line of interior paint and paintingsupplies in the second quarter of 2011.The licensing partnership includes eightcolor collections, durable and low-odorpaint manufactured by Sherwin-Williams, as well as an array of smarttools designed to help consumers withtheir painting experience. “The new al-liance capitalizes on the strengths ofboth organizations, incorporatingHGTV’s popularity and design knowl-edge with Sherwin-Williams expertiseand high-quality products,” said GeorgeDiver, senior vice president of marketingat Sherwin-Williams. Each of the eightnew color collections contains 20 coor-dinating colors and design guidance tohelp homeowners. The new product linewill also include tools to help applica-tion and clean up, including paintbrushes, paint rollers, tape, gloves anddrop cloths. Sherwin-Williams will sup-port the launch of HGTV Home bySherwin-Williams with a comprehensive
marketing plan including national ad-vertising, public relations and new in-store merchandising and color features.Products will be available in all stores byJune 2011.
AkzoNobel expands Mexico operations AkzoNobel invested in a new powdercoating manufacturing plant in Apodaca,Mexico, a suburb of Monterrey, Mexico.Located five miles from the Monterreyairport, the new 85,000 square foot fa-cility will include manufacturing, ware-housing, research and development labs,administrative offices and a quality con-trol laboratory. The project was ap-proved by Akzo’s board inmid-September, and construction beganearly December with completion ex-pected to take up to eight months. Thesite will allow the company to more thandouble its powder coatings business inMexico and Central America over thenext several years. “Based on the sus-tainable success of our powder coatingbusiness in Mexico, as well as the growthof the market in Latin America, Ak-zoNobel has shown great confidence byallowing us the investment in a newstate-of-the-art manufacturing plant,”said Michael Cash, managing director,AkzoNobel Powder Coatings, the Amer-icas Region. “The production capabilityof the new manufacturing plant will alsoenable us to continue our track record ofintroducing new and innovative powdercoatings technologies into the Mexicanand Central American markets.” The newfacility was deemed necessary, as Ak-zoNobel rapidly approaches the capacitylimits of the current manufacturing facil-ity in Monterrey. The company will con-tinue to produce its products in theexisting manufacturing facility during theconstruction phase of the new manufac-turing plant, which is expected to be fullyoperational in the third quarter of 2011.
Industrial coatings maker toconsolidate British operations Deloro Stellite, maker of wear-resistantcoatings, will consolidate its UK-basedmanufacturing to Goshen, Indiana, cre-ating up to 46 new jobs by 2013. The
company, which manufactures industrialcoatings and specialty metal castings, willinvest $5 million to lease and equip ad-ditional manufacturing space at its Eisen-hower Drive location in Goshen. Themanufacturer will add a production linefor rod and wire products, which it istransferring from a facility in England.The company, which currently employsnearly 60 associates at its Goshen facil-ity, plans to begin hiring additional pro-duction and supervisory workersimmediately as the new rod and wireproduction lines are phased in at theplant. Globally headquartered in Lon-don, Deloro Stellite manufactures coat-ing powders, rod and wire from 13facilities in nine countries throughoutNorth America, Europe and Asia. Thecompany’s customers include GeneralElectric, Rolls Royce and Siemens.
ShawCor to provide subseainsulation coatings for theJack/St. Malo Project Bredero Shaw, the pipe coating divisionof ShawCor Ltd., has received a contractworth more than $40 million to providesubsea insulation coatings for theJack/St. Malo project, operated byChevron North America Explorationand Production Company. The subseaflowlines and risers will be installed ap-proximately 250 miles (400 km) south-west of New Orleans in water depths upto 7,200 ft (2,200 m). The work will beexecuted at the Bredero Shaw pipe coat-ing facility in Beaumont, Texas. The siteis being upgraded with the addition of anew Brigden modular coating facility ca-pable of applying FBE and multi-layeranticorrosion systems, as well as Ther-motite syntactic polypropylene, solidand foam polypropylene and ThermotiteULTRA subsea thermal insulation sys-tems. This contract includes ID blastingand coating of approximately 92 kilo-meters of 10-inch pipe with a three-layerpolypropylene anticorrosion coating andsyntactic polypropylene thermal insula-tion. Qualification activities will com-mence during the first quarter of 2011,with full production planned from thethird quarter of 2011 through the sec-ond quarter of 2012. CW
12 | Coatings World www.coatingsworld.com February 2011
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February 2011 www.coatingsworld.com Coatings World | 13
Sun patents universal colorants Pate
nts
Patent No. U.S. 7,776,146 B2Sun Chemical Corporation has received apatent for a method of preparing a universalbase composition comprised of dispersing apigment in a resin that is soluble in bothwater and organic solvent and wherein theresin is comprised of both hydrophobic andhydrophilic monomers; the total weight ofthe hydrophobic and hydrophilic monomersis at least approximately 20% of the totalweight of the resin; and the weight ratio ofhydrophobic monomers to hydrophilicmonomers is from approximately ⅕ to 5.
PPG patents primercomposition Patent No. U.S. 7,767,310 B2PPG Industries has been granted a patentfor an aircraft transparency, comprised asubstrate comprised of a thermoplasticmaterial; a primer formed over at least aportion of the substrate, the primer com-prised of the reaction product of phenol,4,4′-(1-methylethylidene)bis-, polymerwith 2,2′-[(1-methylethylidene) bis(4,1-phenyleneoxymethylene)] bis[oxirane];and bis(trimethoxysilylpropyl)amine,wherein the reaction product, when hy-drolyzed, comprised of at least 12 silanolgroups; a radiation protective coatingformed over at least a portion of theprimer, the protective coating is comprisedof indium tin oxide and having a sheet re-sistance less than or equal to 10 ohms persquare; and an overcoat formed over atleast a portion of the radiation protectivecoating, wherein the overcoat comprisesat least one of polyurethane or siloxane.
BASF patents color effectpolymer dispersion Patent No. U.S. 7,776,237 B2BASF has been granted a patent for a processwhich is comprised of forming a film froman aqueous emulsion of a polymer withcore/shell structure, and then removingwater from the aqueous film, thereby form-ing a polymeric film, wherein the polymericfilm produces a visual effect upon reflectionof electromagnetic radiation, and whereinthe emulsion polymer is obtained by poly-
merizing monomers in at least one first stage(core monomers), then polymerizing mon -omers in at least one further, second stage(transition stage), and finally polymerizingmonomers in a third stage which form afilmable shell (shell monomers), where,based on the percentage constitution of themonomer mixtures of the three stages, atmost 30% by weight of the monomers of thefirst stage are identical with those of the thirdstage, and at least 5% by weight of themonomers of the second stage are identicalwith, respectively, those of the first and thoseof the third stage, and not more than 60%by weight of the monomers of the secondstage are monomers absent in the first stageand also absent in the third stage, whereinthe polymeric film is comprised of a matrixand discrete polymer particles distributed inthe matrix, wherein the shells form the ma-
trix and the cores form the discrete polymerparticles.
Kanisai patents photocurablefor anti-fogging coatingPatent No. U.S. 7,776,937 B2Kansai Paint Co. has been granted a patentfor a photocurable composition for formingan anti-fogging coating. It is comprised of(A) a urethane compound containing atleast two (meth)acryloyl groups and a poly-oxyalkylene chain in a molecule thereof; (B)a compound having at least two (meth)acry-loyl groups and at least two hydroxylgroups in a molecule thereof, obtained byreacting at least two components consistingof an epoxy compound and (meth)acrylicacid; (C) a compound having an ethylenicunsaturated group other than the compo-nents (A) and (B). CW
13 Patents0211:Patents 2/3/11 12:50 PM Page 13
14 | Coatings World www.coatingsworld.com February 2011
M&A Activity Gains Momentum
International Coatings Scene Europe
by Sean Milmo
European Correspondent
Merger and acquisition (M&A) dealsare being bolstered by the relativelylarge cash reserves companies have
been building up to strengthen their cash flowsduring the downturn.
Also private equity funds are now taking theopportunity to offload investments in the sector,which they made before the recession.
The vast majority of M&A activity involvessuppliers of coatings materials but analysts be-lieve that the increase in takeovers will soonspread to coatings producers themselves becauseof a general need within the European coatingsindustry for restructuring.
In particular companies see a necessity tobuild up the strength of their core operations notonly in their mainly Western European domesticmarkets but also in the high growth economiesof Asia, Latin America and Eastern Europe.
Although a major driver behind M&A dealsis consolidation, another big impetus is a re-quirement to gain access to raw materials at atime of rising costs of some bulk and specialtychemical ingredients.
“Availability of reasonably priced raw mate-rials is now a major preoccupation of coatingcompanies and their suppliers,” said an officialat one European trade association representing
coatings companies as well as other downstreamchemical users. “They are worried not just aboutraw material costs but also about the prevalenceof shortages. These difficulties with raw materi-als are influencing longer term strategies.”
Acquisition of companies with access to keyraw materials is one way of easing the problem.Another option is to use takeovers to build upvertically integrated operations to enable com-panies to have full control of the production ofraw materials as well as of the downstreammanufacture of products in which they are used.
The main objectives of two of the latestmajor acquisitions in the coatings sector—thesale of PolymerLatex of Germany by the equityfund TowerBrook Capital to Yule Catto of theUK and the purchase by France’s Arkema ofTotal’s coating resins businesses—have beenconsolidation to expand core operations.
“(Yule Catto’s acquisition) represents an-other example of the recent pick-up of both UKand continental European M&A activity,” saidMartin Shaw, a senior executive at the interna-tional law firm Pinsent Masons, which is han-dling the takeover for the UK-based company.
However for Arkema, which is both a petro-chemicals and specialty chemicals producer, theaim of the resins acquisition was not only con-solidation but also to establish a leading globalcoating materials business which would bebackward integrated into raw materials.
The French company, which itself was a spin-off from Total in 2006, is paying €550 million($748 million) for the coatings resins businesses
Merger and
acquisition activity
in Europe’s coatings
sector has started
to revive as the
region slowly
recovers from the
effects of the
recession.
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February 2011 www.coatingsworld.com Coatings World | 15
of Total’s Cray Valley and Cook CompositePolymers (CCP) and the photocure resinsoperations of Sartomer.
The businesses have total sales of€850 million and employ 1,750 people in13 countries on 20 sites around the world.
Sartomer makes acrylic esters andepoxy, urethane and polyester acrylatesfor resins with high-curing speeds and 100percent dry content for applications in in-dustrial and wood coatings, graphic artsand electronics. Sartomer’s primary globalcompetitor is Cytec.
The main markets for Cray Valley’sresins are architectural, coil, can, marineand protective coatings as well as resinsfor adhesives and sealants. It also has abig position in rheological additives.
Through its resins activities, Total hasbeen among the top five producers in theglobal coatings sector for solventborne,powder and photocure resins.
These businesses are being mergedwith Arkema’s own coatings operations inwhich it has a global leading position inspecialty emulsions, fluoropolymerbinders sold under the brand name Kynarand in rheology additives through its Coa-tex business, which it acquired in 2007. Italso has a strong position in glass coatingsthrough its subsidiary Altuglas.
As a result of the Total acquisition,Arkema now has a relatively strong posi-tion in coatings materials in the threemajor regions of Europe, North Americaand Asia, whereas previously it had nocoatings production facilities in Asia.
Above all with many of the resinsbeing acrylic, the operation will be highlyintegrated into Arkema’s own production
of acrylic acids. In Carling in northeastFrance, the company has a petrochemicalssite dedicated to the production of rawmaterials for acrylic-based products.
Worldwide Arkema is a leading pro-ducer of acrylic monomers. With the Totaltakeover its acrylic downstream integra-tion will be increased to 40 percent.
As a result it will be a much more pow-erful rival to other integrated producers ofcoatings materials, led by BASF and DowChemical. But its vertical integration willalso give it a competitive advantage overother non-integrated suppliers to coatingsformulators at a time of increasing rawmaterial scarcities.
Yule Catto’s takeover of PolymerLatex,which was set up as a merger 15 years agoof the latex businesses of Bayer and theformer Huels and Roehm companies ofGermany, will bolster the operations ofthe UK company in Asia.
Under the ownership of TowerBrookover the last eight years PolymerLatexhas reinforced its position in Europewhere it is the third largest latex pro-ducer and has expanded into the MiddleEast and Asia.
The acquisition which has a totaltransaction value of €443 million, in-cluding the assumption of debt of €286million will increase Yule Catto’s totalpolymer chemicals sales by €386 millionto approximately €760 million, much ofits comprising emulsion polymers forcoatings and adhesives as well as forproducts like latex gloves. Already beforethe takeover polymer chemicals ac-counted for approximately 85 percent ofYule Catto’s revenue.
“(The acquisition of PolymerLatex)creates a group with increased scale, anenhanced product portfolio, strongermarket position and greater efficiencies,all of which provide a foundation fromwhich to grow and compete more effec-tively in a consolidating emulsion poly-mers market,” said Adrian Whitfield, YuleCatto’s chief executive.
“At the same time it supports our long-term strategy by providing a stronger plat-form and the necessary cash generation toaccelerate our growth in emerging mar-kets,” he said.
Meanwhile among coatings producers,the biggest recent acquisition in Europehas been that of the UK plastic coatingsspecialist Sonneborn & Rieck by FujikuraKasei of Japan.
The Japanese company has now taken100 percent control of a tripartite allianceof itself Sonneborn & Rieck and RedSpot Paint & Varnish Co. Inc of the U.S.,which it acquired three years ago. Thethree have pooled their production, mar-keting and R&D operations to create aworldwide venture.
“With all three companies now underone roof, (they) form a sustainable strate-gic business model to serve customers ona global basis,” said Shigeru Takehashi,chief executive of Fujichem Sonneborn,the newly named UK subsidiary.
Coatings producers in Europe arelikely now to have to go through a periodof consolidation to match the restructur-ing already started by suppliers of coatingmaterials. Otherwise they run the risk oflosing bargaining power within the coat-ings supply chain. CW
Europe International Coatings Scene
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16 | Coatings World www.coatingsworld.com February 2011
Uruguay Paint Consumption Rises on GDP
International Coatings Scene Latin America
by Charles W. Thurston
Latin America Correspondent
Uruguay’s national architectural paintmarket is estimated at $45 million,based on consumption of 15 million
liters provided by approximately 20 paint com-panies, according to a recent report by El Em-presario, in Montevideo. While the market hasnot grown much since the economic downturnof 2002, many signs are that growth is back.
The driving factor in such growth is the eco-nomic recovery, which tallied an expansion ofnine percent last year. That growth rate was thesecond highest in Latin America, followingneighbor Paraguay, with 9.7 percent, accordingto the United Nations’ Economic Commissionfor Latin America, or Eclac. And in December,London’s Legatum Institute declared thatUruguay ranked third in the Americas—and28th globally—after Canada and the U.S. intheir annual Prosperity Index.
Foreign investment in Uruguay is also heat-ing up rapidly, with a reported 35 percent jumpduring the first-half of 2010. Among major newinvestment projects in Uruguay is an estimated$1.9 billion pulp mill jointly planned by StoraEnso, of Finland, and Arauco, of Chile. Anotherproject being planned is a new port facility forthe Rocha area, which could cost up to $2.5 bil-lion. Total foreign direct investment in 2009 was$1.3 billion.
Currently, approximately a third of the totalvolume of architectural paint consumed inUruguay is imported, El Empresario indicated,citing statistics analyzed by Urunet, a providerof foreign trade statistics. Among domesticbrand paint companies are Pinturas Elbex-Behar, Pinturas Granitol and Pinturas Inca, pur-chased by AkzoNobel in 2008. Otherinternational paint companies active in the mar-ket include Sherwin-Williams, Brazil’s Rennerand Argentina’s Sinteplast.
Automotive paint sales also are rising as newcar sales break records, thanks to greater pur-chasing power in the country. Uruguay’s per-capita gross domestic product (GDP) is now the
fourth highest in Latin America at more than$10,000, following only Chile, Mexico andVenezuela, and notably ahead of close economicneighbor Argentina. Uruguay’s GDP is morethan $32 billion.
While Uruguayan imports of architecturalpaint are substantial, the country also exportspaint ingredients and concentrates, the reportindicated. Last year, exports through Novemberamounted to $43 million, with 26 percent ofthat value going to Brazil and 20 percent goingto Argentina. Other destinations for the materi-als included Chile, with 6.5 percent of the value,Paraguay with 2.3 percent of the value andVenezuela with two percent of the value. BeyondLatin America, Uruguay also exports to coun-tries including Poland and South Africa, ac-cording to statistics attributed to Uruguay XXI,the national investment promotion agency.
Among exporters, Inca is notable, both forits 20 million-liter-capacity production facility,and for its one million-liter-capacity distribu-tion center.
New product development is a wayUruguayan paint companies aim to boost sales.Elbex, for example, recently launched a newanti-microbial paint formulation. Another waycompanies are seeking to spur greater sales ismore advertising. Granitol, for example, hasproduced a variety of television spots, which italso posts to consumer-oriented websites likeyoutube.com. Similarly, Inca is promotingColour Futures 2011 to augment sales of the lat-est fashion in color decoration. CW
Uruguay’s paint
market heats up
as the economic
recovery continues.
Lamp on an orange wall in Colonia, Uruguay.
16LatinAmerica0211.qxp:International Coatings Scene 2/3/11 12:03 PM Page 16
February 2011 www.coatingsworld.com Coatings World | 17
The Best of Times, the Worst of Times
Strategies & Analysis Business Corner
by Phil Phillips, PhD
Contributing Editor
“It was the best of times, it was the worst oftimes…” And so begins Charles Dickens’A Tale of Two Cities, with a contradictory
statement about life during the French Revolu-tion that applies today with even greater force.
As individuals residing in the U.S. we are wit-ness to the strife of wars and upheavals aroundthe world through modern day electronic com-munications, but we are not normally impactedby them directly. We’re insulated and live fairlycomfortably. Yes, we have isolated instances butafter they are behind us we have an uncannyability to push the horror of events such as 911to the sidelines and go on with our lives rela-tively unafraid and with an uplifted built–inpositive attitude and hope.
We live in the best-of-times commerciallysince never before in history have we had a trulyglobal economy. This tends to compel us to bemore cautious before knee-jerk reacting withforce to settle a dispute or to conquer a peopleor a land. This evolving commercial interde-pendence is moving us ever so slowly as a bodyof people globally toward greater peace as a re-sult of this interdependence.
Yes, we have problems. Some would saythese are the worst-of-times. We have ten per-cent of the U.S. population living in poverty;globally, we have 35 percent; we have wars inthe Middle East that are disproportionatelydraining the U.S. Treasury; we have terroriststhat have been nurtured by their leaders to de-stroy those that have a good life and have in-come producing jobs; we have countries that areleveraging their economic position by practicingviolations of human rights and stealing intellec-tual property of other countries; we have a po-tential double dip recession in the industrializedcountries; and since World War II the gap be-tween rich countries and poor countries hasgrown rapidly.
I’m not suggesting international commerceby itself is the answer to experiencing the best-
of-times globally, but when the various worldeconomic platelets finally become one, causing,or forcing, us all to breath in unison, we do havea chance to raise the sustenance and quality oflife for all of us, thus dramatically reducing fric-tion over basic wants.
History has proven that commerce opens updialogue, which opens up interpersonal skills,which opens intercultural appreciation, whichprovides the basis for understanding and friend-ships, which is ultimately the basis for long-termpositive relationships.
Why does it make sense to discuss interna-tional harmony and commerce in this journal?What do these two ideas have to do with paints,coatings, adhesives, sealants and other specialtychemicals? The answer is simply because theyare elements that find use in just about all man-ufactured goods globally consumed. In addition,we have indirect and direct opportunities to pos-itively impact international relationships on abroad geographical front during the process ofmarketing these universal products.
Through our outstanding industry associa-tions and the leaders in both our large and smallcompanies along the value chains who supplyregionally and globally, to manufacturers of ap-pliances, automobiles, trucks, furniture, electri-cal systems, electronics, highway systems,containers, agricultural equipment, aircraft andaerospace equipment to name a few, we canmake progress in leveling the fairness playingfield while paving the way for future giant stepsof collaboration and friendship.
There exists within our current paints, coat-ings, adhesives and sealants industries leader-ship, a pent-up wealth of untapped rapportand respect bound up in great knowledge, ex-perience and wisdom, that can be leverageddiplomatically through developing regions ofthe world.
I believe the challenge to the collective lead-erships of our fine industry suppliers and for-mulators is to continue to step up tacticalefforts to create a sustainable trust across allcultural boundaries internationally simply be-cause it pays off economically and has both along and short-term effect on the promotion ofglobal peace. CW
Global commerce
can lead to greater
international
harmony.
17 BusinessCorner0211:Business Corner 2/3/11 12:04 PM Page 17
Masterchem Industries, manufacturer ofarchitectural coatings including its flag-ship KILZ brand products, has intro-duced KILZ Pro-X Interior Latex Paint,the company’s newest product line spe-cially engineered for painting and wallcovering contractors, general contractors,residential remodelers, commercial andproperty managers, as well as profes-sionals involved in new construction.Available exclusively at The HomeDepot, KILZ Pro-X will be offered in twoseries. KILZ Pro-X – 300 Series (Product#s 300, 310, 330 and 370) is a high-qual-ity interior latex paint series that offerspremium performance with an environ-mental edge. Product 300 is a Dead Flatsheen available in five classic white col-ors. The 310 (Flat), 330 (Eggshell) and370 (Semi-Gloss) products are availablein a two-base system that can be tinted tomore than 1,000 high-hiding colors. TheKILZ Pro-X color palette is distinctivelydesigned for professional trade applica-tions. KILZ Pro-X – 100 Series (Product#s 100, 130 and 170) is an economicalproduction grade interior latex paint se-ries ideal for ceilings and walls. It can betinted to five classic white colors. The100 series is available in Flat, Eggshelland Semi-Gloss sheens.
Jotun launches Jotafloor PU UniversalJotun Paints has launched Jotafloor PUUniversal, a new line, which is beingmade available to GCC / Middle Eastcountries including UAE, Oman, Kuwait,Qatar, Bahrain, Egypt and KSA. Avail-able in six different colors, the JotafloorPU Universal range of floor coatings isresistant to a wide range of chemicalsand includes key eco-friendly features,according to the company. It is a highperformance, self levelling, self smooth-ing, solvent-free, two-component, seam-less polyurethane floor coating that iscapable of being applied at varyingthicknesses. The new line of floor coat-
ings offer slip resistance coupled withflexibility abrasion and impact resistancethat can withstand a wide range ofchemicals. It can also be used as a wa-terproof membrane for multi-storeyparking garages.
New nanocomposite barrier coatingsInMat, a manufacturer of high barriernanocomposite coatings, has introducedthe Nanolok WR water-based barriercoating product line. Nanolok WR20135 provides a high oxygen barrierover the widest relative humidity rangecurrently available in water-basednanocomposites, the company said.Nanolok WR 301409 provides a newlevel of direct adhesion to a wide varietyof flexible packaging films includingmany polyolefins. This will enable cus-tomers to reduce the number of layers intheir barrier packaging. After drying thiscoating has shown resistance to inciden-tal contact with water, and will maintainits barrier properties after top coatingand or application of water-based inks,the company said.
APV eCoolRoof with KynarAquatec introduced by APVEngineered CoatingsAPV Engineered Coatings has launchedAPV eCoolRoof, a new cool roof coatingsystem comprised of a Kynar Aquatecresin-based topcoat and an elastomericacrylic basecoat. Working together, thesetwo products can provide up to 63 percentincrease in life cycle energy savings for astructure, the company said. The APVeCoolRoof has a low VOC content and re-sists UV ray degradation, chalking, waterpickup, dirt pickup, staining, chemicalsand corrosion, algae and fungal growthalong with abrasion. The product in-creases the comfort level of the interior ofa structure by providing lower indoortemperatures, which reduces the amountof energy used from cooling systems. The
18 | Coatings World www.coatingsworld.com February 2011
New KILZ Pro-X for professionalsNew
Pro
duc
ts
KILZ Pro-X is available in the 300 series and
100 series.
18-19 NewProducts0211:New Products 2/3/11 12:06 PM Page 18
February 2011 www.coatingsworld.com Coatings World | 19
APV eCoolRoof coating system meets orexceeds initial Cool Roof Rating Council(CRRC) requirements to reflect sunlightand heat away from a structure. The prod-ucts are currently participating in a three-year certification program of age testing,after which they will qualify for EnergyStar and CRRC ratings.
New technology solutions forthe rail industry from BASF BASF has introduced four new technologysolutions to support the global rail indus-try—Elastotrack, Elastollan, Elastocoatand Elasturan rail solutions. As a globalplatform to support the rail sector and itscustomers, BASF Polyurethane Systemshas set out to change how the rail indus-try addresses maintenance and expansionchallenges. BASF exclusive polyurethanesystems and thermoplastic polyurethane(TPU) products are used in a variety ofrail solutions. Elastotrack is a two-com-ponent polyurethane system that, whenapplied to ballast stones, prevents shiftingor movement from the dynamic force ofpassing trains. Elastollan excels in everystandard measure of polyurethane per-formance, offering superior compressionset, weather and abrasion resistance, load-bearing and damping qualities, and hy-drolytic stability when utilized for railwaypads. Elastocoat permanently protects railstructures from corrosion and abrasion,keeping pH levels accurate while addingstrength to existing metal structures. Elas-turan, a damping elastomer, providesnoise insulation, increases durability andminimizes railroad maintenance costs.The benefits of BASF rail solutions includereduced maintenance costs, reduced po-tential for derailments, improved environ-mental performance and a quieter, morecomfortable ride for passengers, the com-pany said.
Antistatic Industries launchesFDA-approved Static Paint forrestaurants & hospitalsAntistatic Industries has introduced anew, static dissipative, FDA compliantfloor and wall paint. Static Paint is idealfor use in food processing plants, restau-rants, hospitals, schools, warehouse facil-ities, labs or anywhere where FDA
compliant antistatic paint for direct foodcontact is necessary. It can be used to in-dicate hazardous material and equipmentplus safety features such as exits, ma-chinery, telephones, lighting panels, alarmswitches, floor paths leading to exits, op-erating equipment, safety gates, or anyplace where safety and static removal are
necessary. In addition, StaticPaint can be grounded, has highvisibility, can be used for interioror exterior application and is awater-based, one-part system. It is avail-able in white and off white and can beused on walls, floors, steel handles, rail-ings and various equipment. CW
New
Pro
duc
ts
18-19 NewProducts0211:New Products 2/3/11 12:06 PM Page 19
20 | Coatings World www.coatingsworld.com February 2011
The
FEATURE Wood Coatings
Fueled by an increased interest in the DIY segment, as well as the development of higher performance waterborne formulations, the wood coatings market has shown some tentative signs of recovery.
by Kerry Pianoforte, Associate Editor
After weathering a number of challenging years, wood coat-ings manufacturers are reporting some signs of improve-ment. As the economy and housing market continue to
struggle, more people are foregoing costly renovation projects andare instead focusing on smaller do-it-yourself (DIY) projects.
“People are engaging in more DIY projects,” said JacquelynFerrara, director of marketing, Minwax, Sherwin-Williams woodcare products. “They are focusing on repair projects as well assmaller projects that improve their home’s aesthetic appeal in aneconomical fashion. The current economy, and the very tentativerecovery, is causing consumers to adjust to a new normal inwhich they are not able to move into a newer or bigger home.”
This trend is turning many consumers into DIYers who are fo-cusing on smaller home improvements projects that increase the en-joyment of their home, even if it does not increase the value. “Thebottom line is we see more people entering the DIY market, some be-cause they want to, many because they have to,” said Ferrara.
2010 was a difficult year for the paint industry as a whole andthe stain market was no exception, according to Jeff Spillane, sen-
ior product manager at Benjamin Moore. “However, BenjaminMoore still recorded a strong year with nice growth that was due,in large part, to the exterior stain market,” he said. “With a slight im-provement in the housing market we expect a strong year in 2011.”
For Thompson’s Water Seal, a brand specifically geared to-ward cleaning and waterproofing exterior wood, the economicdownturn did not hit as hard as in other categories, according toMike Kozlowski, director of marketing, Thompson’s Water Seal.“Consumers may not be building elaborate outdoor kitchens,but they can spend under $100 to restore the deck that theyhave,” he said. “We did see positive sales in 2009 and 2010, andwe expect positive sales again for 2011.”
Key Markets Driving GrowthAlthough there are a number of alternative substrates available,wood still remains a top choice for both residential and com-mercial structures.
The availability of wood, its flexibility in fabrication and dec-orative beauty causes it to be present everywhere, which also re-quires maintenance to maintain it’s beauty and usefulness, saidTimothy O’Reilly, director of marketing wood care, RustoleumCorp. “Commercial maintenance is constant whether on the wa-
Wood CoatingsMarket
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Project25:Layout 1 11/19/10 12:26 PM Page 1
terfront or in the shopping mall, each environment brings it’sown performance requirements,” he said.
“New construction has always been an important segment whichcontinues to be a challenge,” said O’Reilly. “However, house painters,disaster restoration contractors, remodelers and flooring contractorsall regularly require wood coatings. DIYers represent a sizable seg-ment for exterior stains as well as interior wood finishing products.The woodworking enthusiasts are also a passionate group interestedin natural appearances and traditional finishes.”
Decks are still a large market and even with the introductionof synthetic substrates, wood still accounts for 80 percent of alldecks. “At Benjamin Moore we have also seen a greater demandfor more exotic woods like Ipe and Mahogany,” said Spillane.
The Thompson’s Water Seal brand is primarily a DIY brand. “Oneof the growth areas of our segment is exterior wood cleaning. Whiledeck cleaners are not new, the changes in waterproofing product for-mulations and the changes in the types of products that consumershave made it more important than ever to offer consumers exteriorwood cleaners geared for their projects,” said Kozlowski. “The con-sumer needs a different product to remove a solid deck stain thanthey would need to clean a deck that is dirty but doesn’t have anycoating. High-extractive woods like redwood and cedar also requirea specific cleaner to optimize their naturally beautiful color.”
The switch to low VOC water-based products is a key trend
in the wood coatings market. However, consumers are not will-ing to sacrifice product performance. Wood coatings manufac-turers need to offer environmentally compliant products that areequal to or better than their oil-based counterparts.
“Consumers and painting contractors are always looking forproducts that will last longer and are easier to be applied,” saidSpillane. “With alkyd-based product being the backbone of theexterior stain market, people have begun to look for water-based,more environmentally-friendly products.”
According to O’Reilly, consumers are looking for durability,speed of use and lower odor in their wood coatings. “Nationalcompanies are looking for nationally compliant products thatperform,” he said. “The market is shifting as advances in tech-nology push water well past the durability thresholds of oil.”
“DIYers are looking for superior quality products that simplifytheir project, both in terms of time spent doing it, and in the appli-cation itself. But they will not sacrifice performance for ease. Theywant it all,” said Ferrara. “The same is true for experienced woodworkers and wood finishers. They are always on the lookout forproducts with improved performance, but demand the same profes-sional results that they’ve come to expect from the Minwax brand.”
In order to succeed wood coatings manufacturers need tomeet their customers’ needs and stay one step ahead of the nexttrend. Keeping on top of the next big thing in terms of color isvery important.
“The ability to offer innovation and advances in technologythat translate into simplicity, ease of use and time reduction willultimately drive incremental business and impact mature mar-kets even increasing incident of use,” said O’Reilly.
“High-quality, performance-driven low-VOC products con-tinue to be important, not just for their regulatory compliance,but because many of them, specifically those that are water-based, have features and benefits that 21st Century DIYers wantincluding low odor, fast dry times and easy soap-and-watercleanup,” said Ferrara. “When it comes to color, wood tones re-main very popular. We are also seeing the return of lighter colors,as seen in the cabinetry and furniture categories.”
According to O’Reilly, interior traditional colors always do well,such as Golden Oak, Early American and Traditional Cherry. “For thelast few years we’ve been trending toward darker colors and shadesof burgundy such as Espresso, Kona and Cabernet,” he said. “Re-ducing wait time is important for the time consuming process of stain-ing. On the exterior, toners are always appreciated with solid andsemi-transparent wood tones dominating decks, fences and furniturewhile the ability to customize is critical for siding. Reducing mainte-nance, whether it be traffic durability, color retention or coating life,people want to appreciate wood longer between maintenance cycles.”
New Technology InnovationsRustoleum’s Varathane brand is a unique interior stain formula in asqueeze tube that offers fast working time, lower odor, less mess andgreat control. “Formulated with cling for use on vertical surfacessimply squeeze the stain directly onto any surface and spread with abrush, wipe excess with a clean, lint-free rag,” said O’Reilly. “A com-panion line of polyurethane in the same tube packaging is also for-
22 | Coatings World www.coatingsworld.com February 2011
FEATURE Wood Coatings
Dow Unveils New Binder Technology for Wood Coatings Market
Dow Coating Materials has two new acrylic/polyurethane binders
for wood coatings: EXP-77 and EXP-4414. According to the com-
pany, each offers early hardness development, improved block,
print and dirt pickup resistance and warmth when applied to
wood. These properties make it suitable for factory- and field-ap-
plied waterborne interior wood finishes on applications such as
kitchen cabinets, residential and office furniture, DIY interior wood
coating projects, interior joinery and general wood finishing. Both
can be formulated into high performance and lower VOC coat-
ings. They are recommended as a sealer and topcoat in clear coat-
ings, and give clarity and warmth over both dark and lighter
woods, the company said. EXP-4414 and EXP-77 are APEO-free
and NMP-free. They utilize self-crosslinking chemistry responsible
for the development of chemical and stain resistance, are quick
drying, which allows for early sandability, and have high levels of
water resistance. Both products are based on Designed Diffusion
Technology, which offers a new paradigm in waterborne polymer
film formation, according to Dow. This technology gives cus-
tomers a system for formulating at low VOC levels. It also shows
potential for producing coatings that provide lower TVOC, a
measure of VOC emissions that are released from a coated surface
after a certain period of drying, the company said. An important
aspect in wood coatings, low-TVOC formulations can contribute
to overall improved air quality in residential or office environments.
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February 2011 www.coatingsworld.com Coatings World | 23
mulated for vertical cling and offers great control. Both stains andpolyurethanes clean up quickly and easily with soap and water.”
Rustoleum also extended its line of NanoShield clear finishesoffering professional flooring contractors two-pack performancein a one-pack system into a full stain. Twenty-three on-trend col-ors have been uniquely formulated to allow target colors to bereached in one coat and finishing to begin in as little as twohours. NanoShield’s Furniture grade pigments deliver resultswith commercial duty NanoShield clear floor poly.
Sherwin-Williams recently launched Minwax Express Color Wip-ing Stain and Finish, for DIYers who want a fast, easy way to stainand protect their project in one step. “Using Express Color couldn’tbe simpler. Just apply to bare wood with a soft, clean cloth, wipingaway any excess in the direction of the wood grain and the projectis complete,” said Ferrara. “For an even deeper color and sheen, waitan hour and then wipe on another coat. Let dry overnight, and thepiece is ready for use. Express Color is offered in four classic woodtones—Oak, Walnut, Mahogany and Pecan—and four vibrant dec-orator colors—Emerald, Crimson, Indigo and Onyx. ”
Another recent introduction from Minwax is Water BasedHelmsman Spar Urethane, a crystal-clear, water-based finish that is
specially formulated to protect wood against nature’s toughest con-ditions. Water Based Helmsman forms a protective barrier againstrain and moisture and the ultraviolet absorbers found in Water BasedHelmsman reduce the graying and fading effects of the sun. The non-ambering finish is ideal for use on doors, windows, trim, bathroomcabinets, bar tops, kitchen countertops and outdoor furniture.
For the wood market Benjamin Moore most recently introducedArborcoat exterior stains. The products are based on two differentwaterborne platforms. The transclucent, transparent and semi-trans-parent products combine the use of water dispersible alkyd andacrylic resin. The alkyd portion offers excellent penetration and theacrylic resin add additional UV protection. The line also includes aprotective clear coat, semi solid and solid color stain that are 100percent acrylic-based products. All finishes can be used on siding,decks and fences.
Thompson’s Water Seal Waterproofing Exterior Wood Stainin a 12-ounce aerosol is new for 2011. The product is ideal forsmall projects like wood chairs, picnic tables, planters, mail-boxes, benches and more. This aerosol is fast and easy-to-use,provides superior fade resistant color, all in a coating that resistsUV damage and it is available in four wood tones. CW
Wood Coatings FEATURE
By The Numbers: Breaking Down the Global Wood Coatings Market
According to research from the Chemark Consulting Group, the wood coatings market is poised to make a huge shift from solvent-borne coatings to radiation curable and waterborne coatings. "Currently three-quarters of wood coatings volume is solventborne," saidPhil Phillips, president and managing director of Chemark Consulting. "Radcure is going to grow dramatically and so is waterborne."
Chemark Consulting Group provided the following dataon the wood coatings market.
Furniture Factory Applied Wood Coatings• EU: 37.4M gallons, valued at $520M• Asia-Pacific (including China): 83M gallons, valued at $1.08B• China: 53M gallons, valued at $691M• ROW: 41M gallons, valued at $533M
Flat Stock• EU: 6.7M gallons, valued at $104M • Asia-Pacific (including China): 16.5M gallons, valued at $255M• China: 11.55M gallons, valued at $161.7M• ROW: 5.5M gallons, valued at $82.5M
Wood Furniture and Fixtures• U.S. and Canada: 44.7M gallons valued at $621M
Prefinished Wood and Composition Flat Board• U.S. and Canada: 9.1M gallons, valued at $140M
Architectural DIY Segment • U.S. and Canada: 8M gallons, valued at $150-
$160M (estimated)
20-23 WoodFeature0211.qxp:FEATURE 2/3/11 12:41 PM Page 23
24 | Coatings World www.coatingsworld.com February 2011
Mixing EquipmentFEATURE Mixing Equipment
Here is a look at the latest offerings from select mixing equipment manufacturers. For more information on the products listed, please contact the company directly.
Buhler Inc. Plymouth, MN Phone: 763-847-9900Fax: 763-847-9911E-mail: [email protected]: www.buhlergroup.com
• Buhler ContiMixer Buhler offers a ContiMixer for manual or
a u t o m a t e dsystems thatallows contin-uous mixingfor a varietyof productsand processes.With Con-tiMixer, largeamounts ofmedium tohigh viscosityproducts can
be mixed safely in a closed process.
• Buhler SEM Batch MixerAll Buhler SEM mixers are powered by anew high frequency VFD drive that offerssafe and quiet operation. The SEM mix-ers from 10 to 125 HP are available inhigh speed, high torque and twin shaftconfigurations.
Conn and Company, LLCWarren, PAPhone: 814-723-7980Fax: 814-723-8502E-mail: [email protected]: www.connblade.com
• New Patented Conn Blade of UHMW
Polyethylene Product #PITTConn and Company has recently intro-duced their 4th patented mixing/disper-sion blade. The PIT style is a highpumping/low shear blending blade andthe PITT style is a high pumping/highshear dispersion blade. Users will find theyget much longer life compared to thestainless blades and may find for some ap-plications it is the last blade they need tobuy.
Disti Kleen, Inc.Huntersville, NCPhone: 704-948-1257Fax: 212-202-4526E-mail: [email protected]: www.disti.net
• Kreis-DissolverKreis-Dissolver suitable for mixing, dis-persing, dissolving and evacuation of mid-dle to high viscous products. Viscosities upto 1.000.000 mPas can be processed.Kreis-Dissolvers are fast running high-ef-ficiency dispersion machines in stationarydesign with static frequency converter orinfinitely variable speed adjustment byNiemann pulley-drive-system.
• Kreis-Basket-MillAttributes/Comments: Kreis-Basket-Millsare suitable for the treatment of low- tomedium-viscous products of the paint andvarnish industry, the chemical, pharma-ceutical and cosmetic industry. Kreis-Bas-ket-Mills are fast-runninghigh-performance mills in stationary de-sign with infinitely variable speed adjust-ment by static frequency converter for the
discontinuous fine dispersing/fine grindingin the batch production.
EMI – Eiger Machinery, Inc.Grayslake, ILPhone: 847-548-0044Fax: 847-548-0099E-mail: [email protected]: www.emimills.com
• EMI Laboratory Rotor Stator Mixer The EMI Rotor/Stator mixer can mix,disperse, homogenize, emulsify and pro-vide particle re-duction on awide variety ofproducts requir-ing fine particlesand uniform par-ticle or dropletsize. The sublevelmixing actionavoids air en-trapment bydrawing liquidfrom the vessel bottom. Varying the ro-tational speed of the rotor will increaseor decrease the mixing effect and energytransfer. 0.5 to 3 horsepower.
Hockmeyer Equipment Corp. Elizabeth City, NCPhone: 252-338-4705Fax: 252-338-6540E-mail: [email protected]: www.hockmeyer.com
• Dual and Triple Shaft MixersHockmeyer’s Multi-Shaft Mixers have acenter mounted low speed Helical or An-
24-25 MixingFeature0211:FEATURE 2/3/11 12:15 PM Page 24
February 2011 www.coatingsworld.com Coatings World | 25
chor Sweep blade sweeping the mixingvessel wall and an additional high-speedshaft(s). The high-speed blade typicallyprovides high shear to disperse or dissolveingredients. The low speed blade feeds thehigh-speed blade by blending and foldingthe mass in the vessel and improves prod-uct uniformity by scraping the walls.Multi-shaft mixers are most often used tomix medium to high viscosity products.
• Drum MixerThe Drum Mixer provides Hockmeyer’sunparalleled mixing technology in a con-venient and compact design convenientfor wall mounting or free standing withthe addition of support legs. The drummixer is engineered specifically for a stan-dard 55 gallon drum, but is able toprocess batches as small as three gallonsin a five gallon pail. It can accommodateany style of blade needed to get the bestdispersion in the least amount of time.
Indco Inc.New Albany, INPhone: 800-942-4382Fax: 800-942-9742E-mail: [email protected]: www.indco.com
• Deluxe IBC Bracket Mount Mixers(BTC and BGTC)
Indco’s newest bracket mount mixers eas-ily toggle clamp to your IBC cage. Forkliftchannels and hoist lifts provide opera-tional efficiencies and ergonomics. Mix avariety of materials in tote. Air and elec-tric motor choices are available.
• IBC Tote Lid Mixer (TL) Indco’s newest tote lid mixer can be eas-ily installed on your IBC tote with the 6”
screw cap.L i g h t w e i g h tvariable speedair models areideal for mixingtotes of materi-als of light tomedium vis-cosities. Mixersare shippedcomplete.
Jaygo, Inc.Union, NJPhone: 908-688-3600 x170Fax: 908-688-6060Web: www.jaygoinc.com
• Vakumix model DHOLF The Vakumix model DHOLF is an in-linehigh shear homogenizer. It is a multi-stagerotor/stator designed to be used in recir-culating or single-pass processes as amixer, disperser and homogenizer. All
Vakumix homogenizers include doublemechanical seals with a pressurized seal-ing liquid system so that they can be runin a multitude of processes, and can evenbe run dry. The list of options available forthe equipment is extensive: various inletmetering and feed valves, CIP/SIP capa-bility for up to 130 C, temperatureprobes, flow meters, operation under vac-uum and more. Typical applications in-clude emulsion, dispersion, creams,lotions, gel, pastes, ointments and suspen-sions.
Myers Engineering, Inc.Bell, CAPhone: 323-560-4723E-mail: [email protected]: www.myersmixer.com
• Laboratory Mini Vacuum Mixer
New laboratory toolis excellent for formu-lation trials and smallrun batches. It re-duces raw materialwaste, removes airbubbles and maxi-mizes materialstrength, allows for
fast uniform mixing with quick incorpora-tion of powders into liquids. Clean upprocess is quick and easy. This mini tool isa must for research laboratories.
Red Devil Equipment Co.Plymouth, MNPhone: 763-533-2969Fax: 763-533-0015E-mail: [email protected]: www.reddevilequipment.com
• The DynoMixMulti-size gyroscopic mixer built to sup-port a variety of materials including chem-ical, automotive, marine, various labsettings and other applications. Acceptscontainers fromone gallon (3.8 L)to five gallons (19L) and features aretractable topand bottom platefor self-centeringcontaines.
• The Air Devil Pneumatic shaker with a heavy-duty aircylinder and sealed ball bearings to elimi-nate common friction and wear. Shakercontainers of all sizes ranging from 3.25”(8.2 cm) to 11” (28 cm) in height and 6”(15 cm) in diameter.
Schold Machine Corp. St. Petersburg, FL and Chicago, ILPhone: 708-458-3788Fax: 708-458-3866E-mail: [email protected]: www.schold.com
• Extra Thick Wear Resistant High Shear Blade
This is the thickest high-speed high sheardispersion blade on the market. It is ¼”(.250”) thick,available in highshear and highpumper highshear. Whereabrasive solidsare required orpresent, thisblade will last the longest as compared tostandard thickness blades. CW
Mixing Equipment FEATURE
24-25 MixingFeature0211:FEATURE 2/3/11 12:15 PM Page 25
26 | Coatings World www.coatingsworld.com February 2011
European Coatings Show
FEATURE Expo Preview
A preview of the European Coatings Show and the European Coatings Congress scheduled for March 28-31.
by Tim Wright, Editor
The European Coatings Show plus Adhesives, Sealants,Construction Chemicals (ECS), is the paint and coatingsindustry’s leading event held every other year. ECS re-
turns to Nuremberg, Germany this March 29-31. The 806 ex-hibitors who visited Nuremberg for the European CoatingsShow 2009 from 42 countries of-fered the 19,756 trade visitors from100 countries a world-class rangeof raw materials, laboratory andproduction equipment, testing andmeasuring equipment, and serviceson a net display area of 27,490square meters.
Four months before its start atthe end of March, the ECS 2011had already exceeded the size of theprevious event in 2009. Anticipat-ing more than 20,000 trade visitorsfrom approximately 100 nations,according to show organizers Vin-centz Network, ECS 2011 is poised
once again to prove it is the global paint and coatings industry’smost important attraction.
European Coatings Congress Running alongside the ESC, the European Coatings Congress(ECC) will run March 28-30. In 2009 ECC included 461 con-ference participants. This year it will again cover the entire
2011
In 2009, the European Coatings Show featured 806 exhibitors from 42 countries and more than 19,000
trade visitors from 100 countries.
26-27 ECSPreview0211.qxp:FEATURE 2/3/11 12:22 PM Page 26
February 2011 www.coatingsworld.com Coatings World | 27
range of raw materials and processes forthe formulation of coatings, inks, adhe-sives, sealants and construction chemi-cals. Approximately 160 selected papersin 25 sessions will present scientific andtechnical insights on how to addresstoday´s challenges of increasing customerand legislative demands for both en-hanced coatings performance and greaterenvironmental benefit.
The eleventh edition of the EuropeanCoatings Congress again promises to be ahighlight. Congress participants can visit avariety of lectures at a total of 25 sessions.The program ranges from architecturalcoatings, wood coatings, protective coat-ings, automobile coatings, smart coatings,sustainability and biobased coatings, pow-der coatings, marine coatings, waterbornecoatings, pigments, production processes,radiation curing, functional materials,novel materials, polyurethanes and nan-otechnology to adhesives and sealants,construction chemicals and printing inks.The best presentation at the congress willreceive the European Coatings Awardagain in 2011, which includes a presti-gious sculpture and prize money of€2,000.
More InformationFor more information on the EuropeanCoatings Show and Congress 2011, log onto www.european-coatings-show.com. CW
Expo Preview FEATURE
The European Coatings Congress
Monday, March 28, 2011
8:30 am – 12 noon Pre-Congress Tutorials
11:45 am – 12:15 pm Networking: Welcome Lunch
12:15 pm – 12:45 pm Plenary session: Welcome address,
Congress Introduction, European Coatings
Award, Delegates Survey
12:45 pm – 1:30 pm Keynote Presentations
1:30 pm – 2:00 pm Refreshments & Coffee break
Afternoon sessions: Parallel session 1 - 5
2:00 pm – 5:30 pm Session 1: Science today – coatings tomorrow
Session 2: Pigments
Session 3: Production processes
Session 4: Architectural coatings
Session 5: Wood coatings
5:30 pm – 7:00 pm Poster session & after work reception
Tuesday, March 29, 2011
Morning sessions: Parallel session 6 - 10
9:00 am – 12:30 pm Session 6: Adhesives & sealants I
Session 7: Protective coatings I
Session 8: Automotive coatings
Session 9: Smart coatings
Session 10: Radiation curing
Afternoon sessions: Parallel session 11 - 15
2:00 pm – 5:30 pm Session 11: Adhesives & sealants II
Session 12: Sustainability & renewable resources
Session 13: Protective coatings II
Session 14: Powder coatings
Session 15: Functional materials
Wednesday, March 30, 2011
Morning sessions: Parallel session 16 - 20
9:00 am – 12:30 pm Session 16: Construction chemicals I
Session 17: Novel materials
Session 18: Measuring & testing I
Session 19: Marine coatings
Session 20: Polyurethanes
Afternoon sessions: Parallel session 21 - 25
2:00 pm – 5:30 pm Session 21: Measuring & testing II
Session 22: Nanotechnology
Session 23: Printing inks
Session 24: Waterborne coatings
Session 25: Construction chemicals
Four months ago, the European Coatings
Show 2011 had already exceeded the size of
the previous event in 2009.
26-27 ECSPreview0211.qxp:FEATURE 2/3/11 12:22 PM Page 27
Celanese Far East Limited, a subsidiary ofCelanese Corporation, has signed letters ofintent to construct and operate industrialethanol production facilities in Nanjing,China, at the Nanjing Chemical IndustrialPark and in Zhuhai, China, at the GaolanPort Economic Zone. Pending project ap-provals, Celanese could begin industrialethanol production within the next 30months with an initial nameplate capacityof 400,000 tons per year per plant with aninitial investment of approximately $300million per plant. The company is pursu-ing approval at two locations to ensure itsability to effectively grow with future de-mand, according to the company. Theprojects will use Celanese’s newly devel-oped advanced technology to produce in-dustrial ethanol. This new processcombines Celanese’s proprietary acetylplatform with advanced manufacturingtechnology to produce ethanol from hy-drocarbon-sourced feedstocks. To meet fu-ture demand, Celanese’s technology alsoallows capacity at each facility to be morethan doubled at significantly less than theoriginal investment, the company said.Current demand for industrial ethanol inChina is approximately three million tonsannually and is expected to grow betweeneight percent and 10 percent per year.
Cytec aims to completeexpansion of polymeradditives facility by 2012Cytec Industries Inc. has announced that aproject is underway to significantly in-crease the capacity of its light stabilizerproduction facility in Willow Island, WV.“Global demand for high performanceUV protection for plastics and coatings isgrowing,” said Domenico Romanino,global business director polymer addi-tives. “We are expanding our manufac-turing capabilities for several productlines including our Cyasorb THT andCyasorb Cynergy Solutions stabilizers tomeet our customers’ needs and leveragethe value we bring to them. The expansion
of the production facility is expected to becompleted beginning 2012.”
Kuraray expands PVA resinproduction facility Tokyo-based Kuraray Co., Ltd. is ex-panding polyvinyl acetate (PVA) resin pro-duction at its European subsidiaryKuraray Europe GmbH—Kuraray’swholly owned subsidiary in Frankfurt,Germany. In response to growing demandfor PVA resin in European markets, Ku-raray decided to expand production facil-ities to secure a stable supply system inFrankfurt, Germany. By this action annualproduction capacity is increasing by24,000 tons to 94,000 tons with a capitalinvestment of approximately €58 million.The planned commencement of opera-tions is the first quarter of fiscal 2013.
Frost & Sullivan predicts Indianacrylic emulsions market togenerate revenue of $491.2 Mby 2016New analysis from Frost & Sullivan, In-dian Water-based Adhesive Market,” findsthat the total water-based adhesive marketearned revenues of $328.9 million in 2009and estimates this to reach $666.7 millionin 2016. Increasing income levels and in-frastructure development in India are ex-pected to drive the growth of buildingmaterials and related products includingwater-based adhesives that are categorizedinto acrylic emulsions and polyvinyl ac-etate (PVA). The former accounts for 66percent of the total water-based adhesivemarket, while the latter contribute the rest.Widely used in the construction, furnitureand packaging industries, water-based ad-hesives are set to gain demand in the wakeof the green building initiatives in India.
Buhler acquires DraiswerkeThe Buhler Technology Group recently ac-quired the U.S.-based Draiswerke, Inc. Thecompany generated sales of approximately$5 million last year and will be integrated
in the Buhler grinding and dispersion busi-ness unit, which offers solutions for man-ufacturing electronic materials, printinginks and paints, fine chemicals, and prod-ucts used in other industries. According toBuhler, the acquisition is a logical furtherdevelopment after Buhler’s acquisition ofparts of Draiswerke Mannheim GmbH in2003. The parties have agreed not to dis-close the purchase price. This transactionenables Buhler to strengthen its position inthe North American market in terms ofboth existing and prospective customers.Integration in the Buhler grinding and dis-persion business unit is to be completed bythe end of this year.
Arkema increases Kynar PVDFfluorinated polymer capacityin ChinaIn 2007 Arkema announced the construc-tion of a Kynar PVDF fluorinated polymerproduction plant on its Changshu site inChina, scheduled to come on stream inMarch 2011. Arkema has now decided tospeed up the development of this plant,and announced a 50% production in-crease effective mid-2012. This investmentis intended to help meet the fast-growingdemand for PVDF resins in emerging tech-nologies, in particular applications in newenergies and water filtration.
The initial plan for the PVDF produc-tion plant in Changshu aimed to meetgrowing demand in the industrial paintmarket in Asia. From the onset, the capac-ity of the site, which is fitted with the latestequipment, had been designed to accom-modate the long-term growth of Asian cus-tomers. The additional production capacitywill help meet requirements for PVDFresins from new emerging applications inAsia. The company reports that currently,applications using PVDF polymers are en-joying strong growth in this region, e.g.polymer membranes for drinking water fil-tration, electrodes for lithium ion batteries,and protective films for the backsheet ofphotovoltaic panels. CW
28 | Coatings World www.coatingsworld.com February 2011
Celanese to construct industrial ethanol production facilities in China
Ind
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28 IndustryNews0211:Industry News 2/3/11 12:25 PM Page 28
February 2011 www.coatingsworld.com Coatings World | 29
Bayer MaterialScience has launched Des -mophen 1150 polyester resin and DesmodurVL technologies for self-leveling floors.Desmophen 1150 polyester resin andDesmodur VL technologies are appropriatefor a variety of applications requiring a seam-less floor, particularly those in the healthcaremarket, industrial settings and other high-traffic and high-impact areas. These bio-based coatings provide a number ofadvantages for renovation and refurbishmentprojects and are appropriate for a variety ofapplications requiring a seamless floor, par-ticularly those in the healthcare market, in-dustrial settings and other high-traffic andhigh-impact areas. Decorative topcoats canbe applied over the self-leveling coatings,which are compatible with polyaspartic, wa-terborne and UV topcoat systems.
Cytec offers Ebecryl 4858aliphatic urethane acrylateCytec Industries Inc. has launched Ebecryl4858 aliphatic urethane acrylate for UV/EBcured films and plastics. Ebecryl 4858 is wellsuited for applications where flexibility andtoughness are required together with goodchemical and abrasion resistance. Ebecryl4858 can be used for numerous forming ap-plications, such as thermoforming and in-mold decoration and it exhibits excellentoutdoor performances in films and flexiblesheet coating. Ebecryl 4858 also featureslow viscosity and can be formulated withother resins.
Silberline introduces liquidmetal effect pigmentsSilberline has introduced Sparkle Silver Ultraliquid metal (LM) effect pigments. Accord-ing to the company, the pigments produce abrilliant sheen with no visible particles andprovide the appearance of pure metals suchas brushed aluminum, polished steel or an-odized aluminum. Sparkle Silver Ultra LMeffect pigments deliver the look and appear-ance of Vacuum Metallized Flake (VMF)with the application benefits of conventionalaluminum pastes. Features and benefits in-
clude brilliant sheen and distinctness ofimage (DOI), narrow particle size distribu-tion and smooth patina. The pigments are
ideal for automotive interiors, wheel coat-ings, trim and accessories and specialty ap-plications. CW
Bayer MaterialScience launches bio-basedsolution for self-leveling coatings
Sup
plie
rs C
orne
r
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29 SuppliersCorner0211:Suppliers Corner 2/3/11 12:26 PM Page 29
The Chemark Consulting Group, Inc. ofSouthern Pines, NC has appointed ReggieHorne as vice president, industrial coat-ings and chemicals. Chemark , a globallyrecognized management consulting com-pany focusing narrowly on all aspects ofthe coatings, paints, adhesives, sealantsand specialty chemicals value chain, willbe improved further with Horne’s knowl-edge, experience and contacts in the in-dustrial coatings markets. “With his30-plus years of highly successful mar-keting experience in the industrial coat-ings and chemicals businesses, the last 10years being with PPG and Rohm & Haas,Reggie can directly relate to the issuesand help industrial coatings businessesgrow profitably,” said Dr. Phil Phillips,president and managing director ofChemark. “Reggie is steeped in a broadworking knowledge of the industrialcoatings and chemicals business as a re-sult of his diversified career in entry, mid-dle and corporate level managementresponsibilities. Chemark looks forwardto Reggie’s contribution and assistance inclient profitability.”
Aceto Corp. names new VP human resourcesAceto Corp. has named Charles Alaimovice president, human resources, respon-sible for the coordination of all of Aceto’shuman resources activities globally. Mostrecently, Alaimo served as director, globalhuman resources for Colby ElectronicsCorp. where he was hired to lead thestrategic development and creation of thehuman resources function for the globalconsumer electronics and manufacturingcompany.
Michelman appoints newchemical specialties R&DmanagerMichelman has hired Michael Kramer asits chemical specialties R&D manager.Kramer will be based at the company’sheadquarters in Cincinnati, OH and will
be responsible for the global chemical spe-cialties R&D activities, including projectand technology leadership, technical serv-ice and laboratory management. He willalso serve on the company’s technologyleadership team. Kramer has more than15 years of technology experience in thespecialty chemical industry, including ex-perience in radiation-curable and water-based technology, industrial coatings,powder coatings, pressure-sensitive adhe-sives and printing inks.
DKSH appoints new head forglobal specialty chemicals DKSH’s performance materials businessunit has appointed Natale Capri globalhead of its business line specialty chemicalsindustry. Capri brings more than 15 yearsof experience in thespecialty chemicalsindustry. Capristarted his career atDKSH in 1998 as asales manager forDKSH Italy. Subse-quently, he managedthe business line spe-cialty chemicals In-dustry in Europe andin 2007 he was ap-pointed vice president performance materi-als India, where he consolidated DKSH’schemical distribution business and success-fully integrated the Voltas acquisition.
Deeks makes additions to companyDeeks and Company, Inc., a chemical andcontainer distributor based in the south-east U.S., has hired Dennis R. James as anaccount executive responsible for easternGA and SC. In his new position Jamesbrings many years of experience in thechemical trades. Deeks also hired EdwardB. Grey as account executive for westernGA, AL and the panhandle of FL. Greybrings 15 years of chemical sales experi-ence to his new position. The company
also promoted C. Michael Buerkle toproduct manager-chemicals, CharlesBridges to product manger-containers andLaurie Barfield has been named manager-new markets.
Nuplex Resins appoints JohnWillhite as technical manager,industrial marketsNuplex Resins has appointed John A. Will-hite as technical manager, industrial mar-kets, effective November 29, 2010. In thisrole, Willhite willlead and manage allactivities of the Ap-plications and Tech-nical ServiceLaboratory relatedto the industrialcoatings markets.Willhite’s broad ex-perience from a widerange of coatingsand resins companies will be beneficial inNuplex Resins’ technical service support toits customers.
Pilarz named 2011 ASTMInternational chairmanCatherine (Kitty) H. Pilarz, senior directorof Mattel/Fisher-Price product safety hasbeen elected chairman of the board of di-rectors of ASTM International, one of theworld’s largest and diverse standards devel-oping organizations. Pilarz, who has servedon the ASTM board of directors since2006, is vice chairman of new projects forASTM Committee F15 on Consumer Prod-ucts, co-chairman of Subcommittee F15.18and is a participant in many other F15 sub-committees. She was honored with the2006 ASTM Award of Merit and accom-panying title of fellow for her contributionsto F15, a committee of more than 900 man-ufacturers, end-users, industry associations,regulatory authorities, health professionalsand consumer advocacy groups who de-velop voluntary product standards to im-prove product safety. CW
30 | Coatings World www.coatingsworld.com February 2011
Chemark names Reggie Horne VP, industrial coatings and chemicals
Peop
le
Natale Capri
John Willhite
30 People0211:People on the Move 2/3/11 12:29 PM Page 30
February 2011 www.coatingsworld.com Coatings World | 31
Mee
ting
s
Feb. 23-25: Smart Coatings 2011, Orlando, FL/USA. Moreinfo: Dr. J. Baghdachi, [email protected];www.smartcoatings.org.
Feb. 28 - Mar.4: Waterborne Symposium, New Orleans,LA/USA. More info: The School of Polymers and HighPerformance Materials, www.psrc.usm.edu/waterborne.
Mar. 1-3: Middle East Coatings Show, Cairo, Egypt. Moreinfo: The Coatings Group, www.coatings-group.com.
Mar. 28-30: European Coatings Congress 2011, Nuremberg,Germany. More info: www.european-coatings-show.com/en/congress.
Mar. 29-31: European Coatings Show 2011, Nuremberg,Germany. More info: Vincentz Network, www.european-coatings-show.com/en.
Mar. 31 - Apr. 1: EuPIA Annual Conference, Vienna, Austria.More info: EuPIA c/o CEPE, www.eupia.org.
April 19-22: Primus: Interfarba 2011, Kiev, Ukraine. Moreinfo: www.theprimus.com/en/interfarba.
May 11-13: Coat Expo China 2011, Guangzhou, China. Moreinfo: Wise Exhibition (Guangdong) Co., Ltd.,www.coatexpo.cn/en.
May 18-19: Asia Coatings Congress, Ho Chi Minh City,Vietnam. More info: The Coatings Group, www.coatings-group.com.
June 27 - July 1: COSI 2011, 7th Coatings ScienceInternational, Noordwijk, The Netherlands. More info:www.coatings-science.com.
July 13-14: Latin America Coatings Show 2011, Mexico City,Mexico. More info: The Coatings Group, www.coatings-group.com.
Sept. 14-15: Asia Pacific Coatings Show 2011, Singapore.More info: The Coatings Group, www.coatingsgroup.com.
Oct 5-7: CEPE - Annual Conference & General Assembly2011, Dublin, Ireland. More info: www.european-coatings.com/cepe.
Oct. 18-20: RadTech Europe 2011 Conference & Exhibition,Basel, Switzerland. More info: Vincentz Network,www.european-coatings.com. CW
Waterborne Symposium opens Feb. 28 in New Orleans
MAJOR UPCOMING MEETINGS
Feb. 28-Mar. 4: Waterborne Symposium, New Orleans, LA/USA
www.psrc.usm.edu/waterborne
Mar. 1-3: Middle East Coatings Show, Cairo, Egypt
www.coatings-group.com
Mar. 29-31: European Coatings ShowNuremberg, Germany
www.european-coatings-show.com/en
31 Meetings0211.qxd:Meetings 2/3/11 12:31 PM Page 31
32 | Coatings World www.coatingsworld.com February 2011
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Company Name Page Phone Fax WebsiteAsia Pacific Coatings Show 2011 ..............9 ................+44 (0)1737 855078 .....................................................www.coatingsgroup.com
Blairgowrie Associates, LLC. ....................15 ....................602-539-2683...............................................www.blairgowrieassociates.com
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BYK USA Inc. ............................................4 .....................203-265-2086...............203-284-9158.....................................www.byk.com
Celanese Emulsion Polymers .................Cov. 2 .................972-443-4543 ................................................www.Celanese-Emulsions.com
Chemark Consulting.................................31 ....................910-692-2492 ..............910-692-2523 ..............www.chemarkconsulting.net
Conn & Company....................................29 ....................814-723-7980...............814-723-8502 ..........................www.connblade.com
DOW .........................................................3 .....................800-447-4369...............989-832-1465..........www.dowcoatingmaterials.com
European Coatings Show 2011 ................11 .............+49(0)5 11.99 10-2 70....................................www.european-coatings-show.com
Hoover Color Corp ...............................Cov. 4 .................540-980-7233...............540-980-8781........................www.hoovercolor.com
Reichhold...................................................7 .....................800-431-1920 ................................................................www.Reichhold.com
Sartomer ..................................................19 ....................610-363-4100...............610-363-4140.............................www.sartomer.com
February 2011 www.coatingsworld.com Coatings World | 33
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Paint recycling in New Zealand is due to hit a significantmilestone in 2011, with the Resene PaintWise paint andpaint packaging recovery program expecting to get back
its one millionth pack this year. Already over 100,000 liters ofpaint has been donated and over 100,000 kilograms of steelpackaging has been recycled.
Following nearly five years of development, Resene PaintWisewas launched in 2004 by Resene to encourage paint users to min-imize the effects of their decorating on the environment. Theservice with assistance from 3R Group then rolled out to the restof New Zealand to become nationwide in mid 2007.
Residents can bring in unwanted paint and paint packaging,any brand, to one of the Resene ColorShops designated Paint-Wise Collection centers. Returns are monitored by store staff be-fore being put into the PaintWise collection bins. This preventsabuse of the system, and avoids any nasty surprises when the binis collected for processing.
Good quality Resene paint is provided free to communitygroups, waterborne paint is used for other applications such ascovering graffiti, solventborne paint goes through a solvent re-covery program and packaging is recycled.
Resene’s managing director, Nick Nightingale, said the Paint-Wise idea was conceived in 1999 and is an extension of the com-pany’s commitment to the development of environmentallyfriendlier products and practices.
“Over fifty years ago, Resene turned the paint industry on itshead with the development of New Zealand’s first waterborne
paint,” he said. “Since then we’ve achieved a milestone of 15years of Environmental Choice certification and developed ahighly successful environmental choice product range, but wenever intended to stop there and Resene PaintWise is testamentto that.
“In New Zealand it’s estimated that just over six liters ofpaint per person is sold every year,” Nightingale said. “That’sgreat for the industry, but the disposal of old paint and paintcontainers is largely uncontrolled and the potential impact itcould have on the environment is alarming.”
Community groups can apply for donations of paint from theResene PaintWise program online at www.resene.co.nz/paint-wise.htm or complete and return the Community Paint Regis-tration Form available from Resene ColorShops. CW
34 | Coatings World www.coatingsworld.com February 2011
One Million Cans and CountingFina
l Coa
t
Resene’s PaintWise paint and paint packaging recovery program has donated more than 100,000 liters of paint and over 100,000 kilograms
of steel packaging has been recycled. Pictured above is a PaintWise collection bin, truck and an example of what is done with some of the re-
cycled paint. Here a skateboard park receives a fresh coat to smooth out its surface and cover up graffiti at the same time.
34 FinalCoat0211:Final Coat 2/3/11 12:34 PM Page 34
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