Coatings Word April 2015

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Table of Contents

4 | Coatings World www.coatingsworld.com April 2015

35 Radiation Curable Coatings

38 Resins Update

April 2015 Vol. 20, No. 4

ADVERTISING SECTIONSClassified Ads.......................................................48 Advertising Index ................................................. 40

COLUMNSInternational Coatings Scene ............................... 23

Latin America PPG Consolidation of Comex: Rife with

Opportunity

Europe Coatings Companies Outlook Generally Bullish for

the Near-Term

China China Architectural Coatings Market Enters a New Era

Business Corner ................................................... 28Growth from Tight Places, Part 2

iPaint ....................................................................30Several Shades of Grey: Who Owns The Trade Secret - The

Creator or the Employer?

DEPARTMENTSEditorial .................................................................6As We Go to Press ................................................. 8Fresh Paint ........................................................... 10Market Reports .................................................... 20New Products ......................................................22Industry News ...................................................... 41

Suppliers Corner ..................................................44People.................................................................. 46Meetings .............................................................. 47Final Coat ............................................................. 50

32 Low- and Zero-VOC Technologies
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good release and, of course, they conserve resources. They make finishes glossier and more

attractive and ensure protection against corrosion. In short, TEGO Specialty Binders determine the

fundamental properties of a coating and help ensure commercial success. We look forward to

discussing our all-rounders with you.TEGO Adding Advantages.www.tego.us
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EditorsPage

A Rodman Media Publication

70 Hilltop Road Ramsey, NJ 07446 USA

(201) 825-2552 Fax: (201) 825-0553

Website: www.coatingsworld.com

EDITORKerry Pianoforte [email protected]

VICE PRESIDENT/EDITORIAL DIRECTORTom Branna [email protected]

ASSOCIATE EDITORCatherine Diamond [email protected]

ART DEPARTMENTMichael Del Purgatorio

[email protected] Downing, [email protected]

INTERNATIONAL CORRESPONDENTSSean Milmo (Europe)

Charles W. Thurston (Latin America/Americas)

CONTRIBUTING EDITORSPhil Phillips

Steve McDanielEDITORIAL ADVISORY BOARDJim Berry (Berry Environmental)

Joseph Cristiano (consultant)

Thomas Frauman (consultant)

Joseph Prane (consultant)

Isadore Rubin (consultant)

Richard M. Tepper (PPG Industries)

Shelby F. Thames (University of So. Mississippi)

PRESIDENTRodman J. Zilenziger, Jr.

[email protected]

EXECUTIVE VICE PRESIDENTMatthew J. Montgomery

[email protected]

GROUP PUBLISHER / ADVERTISING SALESDale Pritchett [email protected]

ADVERTISING SALES (U.S.)Kim Clement Rafferty [email protected]

ADVERTISING SALES(Europe)

Ria Van den Bogaert, BVBA Vandenbo

Karmelietenstraat 24 C, Box 56, 1000, Brussels, Belgium

Tel.: +32 2 569 8905 Fax: +32 2 569 8906

Mobile: +32 497 05 0754 [email protected]

ADVERTISING SALES (Hong Kong, Taiwan & China)Ringier Trade Publishing Ltd

401-405 4/F New Victory House

93-103 Wing Lok Street, Sheung Wan, Hong Kong

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CLASSIFIED ADVERTISING SALESPatty Ivanov 631-642-2048; Fax 631-473-5694

[email protected]

PRODUCTION MANAGERPatricia Hilla [email protected]

AUDIENCE DEVELOPMENT MANAGERJoe DiMaulo [email protected]

CIRCULATION MANAGERRichard DeVoto [email protected]

ONLINE DIRECTORPaul Simansky [email protected]

C Wcirculation is audited by BPA Worldwide.

6 | Coatings World www.coatingsworld.com April 2015

[email protected]

The April issue has two features focused on delivering more environ-

mentally-friendly and sustainable solutions to the coatings industry.

Low- and Zero-VOC Coatings Technologies (page 32) takes

a look at the latest offerings from major paint manufacturers. It is vitally

important to deliver coating solutions to the market that deliver a lower

environmental impact, said Nick Bartoszek, Sherwin-Williams global

marketing director - Liquid & Powder Products. Coatings that deliver

low or zero-VOC are common requests our customers are asking for every

day. When we do this, we are looking for ways to improve the product orprocess as well. We consistently ask ourselves how we take steps out of

the process and limit total VOC emissions. Some examples: new resin de-

velopments have lowered VOCs and HAPs in polyurethane coatings; thats

something that allows nishers to meet environmental standards while re-

alizing the potential energy and inventory savings that these nishes offer.

The environmental benets of radiation curable technologies are well

known. Rather than using traditional methods, which typically use more

energy and create harmful emissions, UV/EB curing is typically quicker

and uses less energy. This years feature on Radiation Curable Coatings

(page 35) contains a Q&A session with Dr. Mike J. Idacavage, an adjunct

associate professor at SUNY-ESF in Syracuse, NY where he teaches courses

in UV and EB curing technology. He answers some questions on the basictechnology and applications for radiation curable coatings and technology.

According to Idacavage, there are quite a few benets to using radia-

tion curing technologies. The most cited benet on converting over from

thermal to light or EB cured formulations is productivity, he said. The

typical light cured coating can go from a liquid to a fully cured solid in

a few seconds or less as compared to an oven cure, which might take

minutes or hours. Another benet of radiation curable coatings is that

in many cases, there is considerable less energy required to cure the coat-

ing. With no need for lengthy thermal ovens and their required heating

sources, the use of a small UV lamp as the energy source for curing results

in clear energy savings.

Sustainable SolutionsDrive Innovation in

Coatings Industry
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8/528 | Coatings World www.coatingsworld.com April 2015

AsWeGoToPress

PPG Acquires Specialty Wood Care andPaint Products Manufacturer Flood Australia

PPG Industries has completed the acqui-

sition of certain assets of Flood Australia,

which manufactures and distributes spe-

cialty wood stain and paint additive so-

lutions for consumer, commercial and

industrial applications. Financial terms

were not disclosed.

The acquisition of Flood Australia

allows PPG to further expand its ar-

chitectural paint and coatings offering

and establish a position in wood care

in Australia, said Michael McGarry,PPG president and chief operating offi-

cer. We look forward to providing cus-

tomers with the same quality products

for which the Flood brand has become

known in Australia.

Flood products in Australia are dis-

tributed at home improvement stores,

including Bunnings, Masters, Mitre 10,

Danks, and independent paint dealers.

No manufacturing assets or facilities

were included in the acquisition.

PPG currently manufactures and dis-tributes Flood wood care products in

North America.

Hempels Acquisitionof Jones-Blair Company

ApprovedHempel has closed its previously an-

nounced acquisition of Jones-Blair

Company, a leading North American sup-

plier for the protective and waterproof-

ing markets. In line with Hempels global

growth strategy, the acquisition will pro-vide Hempel with a solid and diverse

platform for the continued development

of its business in North America.

One of Hempels key objectives is

to strengthen its presence in North

America through organic growth and

acquisitions. The acquisition of Jones-

Blair Company, located in Dallas, Texas,

supports this objective by accelerating

Hempels growth in the region within its

strategic segments.

This acquisition is Hempels third inthe last four months. In December 2014,

Hempel acquired Schaepman, a Dutch

supplier of specialised industrial, protec-

tive and decorative coatings. In February

2015, it acquired its former toll manu-

facturer in South Africa, The Coatings

Manufacturing Company.

Jones-Blairs business is focused on

two distinct markets: oil & gas (in-

dustrial coatings) and construction,

especially waterproofing, through the

NEOGARD brand.

According to Kim Junge Andersen,Hempels group executive vice pesident &

CFO, the two companies product portfo-

lios complement each other perfectly. By

combining our strengths, we can serve

our customers better and with more com-

plete solutions compared to what each of

us could do on our own, he said.

Jones-Blairs manufacturing facility

in Dallas, Texas, will remain operational

and will complement production at

Hempels factory in Conroe, Texas.

The new plant in Dallas becomes

Hempels 27th factory and is one of four

new factories that Hempel has added to

its worldwide production footprint since

2014, as part of its One Hempel One

Ambition growth strategy.

We created strong growth momentum

in 2014 and we will continue building on

it, Kim Junge Andersen said, adding:

2015 it is an exciting year forHempel. We are celebrating 100 years of

being a successful and responsible busi-

ness, and 2015 also marks the continu-

ation of our growth strategy. Our focus

is still on growing our core segments

Decorative, Protective and Marine and

we have launched several initiatives and

products that will help us achieve our

growth goals. CW

Index to CompaniesThis index gives the starting page for a department or feature with a sig-

nificant reference to a manufacturer of paint, coatings, adhesives and sealants

Subsidiaries are indexed under their own names.

AkzoNobel ................................................................................................ 10, 19

Axalta Coating Systems ................................................................................... 10

Benjamin Moore ............................................................................................. 32

Comex ............................................................................................................ 22

Hempel ....................................................................................................... 8, 10

Polychem Powder Coatings ............................................................................ 19

PPG ........................................................................................................8, 10, 32

Prime Resins Inc. .............................................................................................19

Sico ................................................................................................................. 50

Sherwin-Williams ...................................................................................... 10, 32

TCI Powder Coatings ...................................................................................... 19

Valspar ............................................................................................................ 10
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Reichhold

World Headquarters and Technology Center

P.O. Box 13582

Research Triangle Park, NC 27709(919) 990-7500 (local) or (800) 431-1920 (toll-free)

www.reichhold.comEverywhere Performance Matters
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Fresh

Paint

Axalta Coating Systems, a global supplier

of liquid and powder coatings, has opened

a manufacturing facility in Shanghai to

produce waterborne coatings for Chinas

growing automobile market. The newest

and one of Axaltas most advanced wa-

terborne production facilities, the plant

reflects the key role that China plays in

Axaltas global strategy, which is focused

on providing sustainable coating products

and application systems for customers

while reducing the environmental impactof the production process. The new facility

is located adjacent to Axaltas operations

center that opened in the Jiading district

of Shanghai in 2008.

The new facility features advanced

manufacturing technologies and design

concepts such as integrated production sys-

tems designed to reduce the environmental

footprint of coating production. The highly

automated facility can also maximize the

use of raw materials and accelerate manu-

facturing cycle time. Advanced air filtrationsystems are designed to optimize air qual-

ity within the facility and to reduce emis-

sions. The new facility will double Axaltas

capacity in China for the production of

waterborne coatings, further enhancing the

companys market leadership in serving au-

tomotive customers in China, the worlds

biggest automotive market.

Axalta is proud to be a key wa-

terborne coatings provider to Chinas

growing vehicle market, said Axalta

chairman and CEO Charles Shaver at

the opening ceremony. Our expanded

facility will provide sustainable coat-

ing options for our customers. The new

manufacturing center reflects the skill and

dedication of our employees who were

able to complete the entire construction

project in only 10 months.

The waterborne coating products pro-

duced at the Jiading location are designed

to meet global environmental require-ments, such as the EUs VOC Regulation

2004/42/EC, which can help reduce

the overall environmental footprint of

Chinas auto industry.

Commenting on the new water-

borne plant, Sun Lianying, chairman of

the China National Coating Industry

Association, said, This is a solid dem-

onstration of Axaltas long-term com-

mitment to the China market and its

eco-responsible production process

which will have a positive impact on thesustainable development of Chinas coat-

ing industries. The development is fully

aligned with the Chinese governments

goal of developing a sustainable auto in-

dustry, using green solutions to meet ris-

ing market demand across the country.

One of the highlights of the plant

opening included a sustainability exhibi-

tion showcasing how Axalta manufactur-

ing systems, products, applications, and

research and development practices each

contribute to a sustainable business mod-

el. The exhibition also illustrated how the

Jiading waterborne plant can help reduce

customers environmental footprint by

reducing volatile organic compounds and

energy consumption from their operations.

To be effective, sustainability must

be about productivity and profitability

as much as it is about the effects on the

environment and society, said Shaver.

In this way, increasingly sustainableproducts and applications help to drive

business growth as well as make Axalta a

better partner for our customers.

The new plant represents a significant

expansion of Axaltas presence in China.

It joins two other dedicated liquid coating

manufacturing operations in the country,

an Asia Pacific R&D laboratory and color

development center, four training facili-

ties for refinish customers and six powder

coating manufacturing locations. Axaltas

multiple resources in China work togetherto support the sustained, long-term growth

of Chinas automotive and other industries

that use Axalta coatings.

PPG Completes Acquisitionof Automotive SpecialtyMaterials ManufacturerREVOCOATPPG Industries has completed the acquisi-

tion of REVOCOAT, a global supplier of

Axalta Opens WaterborneCoatings Plant in Shanghai

Axalta Faster. Tougher. Brighter. 200 at Phoenix International Raceway

Axalta Coating Systems sponsored the Axalta Faster. Tougher.

Brighter. 200 during Phoenix International Raceways NASCAR

XFINITY Series race.

Axalta and its Cromax paint brand are sponsoring his two-

year entitlement. Cromax paint will be branded on the No. 7

racecar driven by JR Motorsports driver, Regan Smith.

As a leading global manufacturer of liquid and powder coat-

ings, Axalta has partnered with JR Motorsports since 2008, sup-

plying paint for its XFINITY Series teams and Camping World

Truck Series.


11/52April 2015 www.coatingsworld.com Coatings World | 11

Fresh

Paint

sealants, adhesives and damper products for

the automotive industry, from the AXSON

Group. Financial terms were not disclosed.

The addition of REVOCOAT to our au-

tomotive coatings business strengthens PPGs

global automotive adhesive and sealantsproduct and technology offerings, enabling

us to better serve our automotive customers

around the world, said Cindy Niekamp,

PPG senior vice president, automotive origi-

nal equipment manufacturer (OEM) coatings.

REVOCOAT, headquartered in France,

is a world leader in automotive adhesives

and sealants and offers a range of automo-

tive assembly products such as complemen-

tary epoxy-based products, polyurethanes

and water-based emulsions. REVOCOAT

employs more than 500 people and oper-ates eight manufacturing facilities and one

research and development center.

AkzoNobel Deco DivisionCertified UK Top Employerfor Third Year in a RowAkzoNobel Decorative Paints UK has

been officially certified as a UK Top

Employer for 2015 for the third year in

a row. The accolade has been awarded

by the Top Employers Institute, the

international certification body for

employers. It conducts annual, interna-tional research recognizing leading em-

ployers around the world. AkzoNobel

is a leading global paints and coatings

company and a major producer of spe-

cialty chemicals. The Decorative Paints

division is the largest business within

AkzoNobel in the UK, home to multiple

iconic brands including Dulux, Polycell,

Cuprinol and Sikkens and employing

over 2,200 people including staff at

Dulux Decorator Centres across the

country. AkzoNobel Decorative PaintsUK was subject to a stringent judging

process before being granted certifica-

tion, which is awarded to companies

that are proven to provide excellent

employee conditions, nurture and de-

velop talent throughout all levels of

the organization, and which strive to

continuously optimize employ-

ment practices.

Axalta ReceivesExcellence Award from

Volvo Bus in IndiaAxalta Coating Systems has been namedthe winner of the Volvo Bus Excellence

Award in the field of Delivery Excellence

2014, in an award judged by the Volvo

Buses purchasing team in India. The

award was presented to Axalta Coating

Systems India Pvt. Ltd. during the Volvo

Buses, India Supplier Conference 2014

in December at Bengaluru.

Axalta has partnered with Volvo Buses

India since its inception in 2008. With

skilled manpower and around-the-clockservice, Axalta has maintained a record

of zero logistical and service issues reg-

istered with Volvo Buses to date. Axalta

has consistently provided innovative and

quality coating solutions to Volvo Buses

to support its growth as a leader of the

bus industry in India.
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Valspar Celebrates50 Years of FluroponPVDF Resin-basedCoatings

The Valspar Corporation celebrates

50 years of Fluropon 70 percent PVDF

resin-based coatings. Since the flagship

architectural coating launched in 1965,

Valspars Fluropon exterior coatings have

become the industry standard for both

metal coil coating and aluminum extru-

sion applications.

To commemorate its golden anni-

versary, Fluropon50.com will provide

information on Fluropon products and

Results of U.S. Architectural Coatings Industry Research Report Which Compared Business Trendsin 1Q15 vs. 1Q14

Each month, North Coast Research surveys

a large sample of paint retailers throughout

the U.S. to get a sense for current business

trends. Please note that of the three primary

architectural coatings channels (paint stores,

home centers, and retail distributors), this

survey is primarily reflective of the distributor

channel which tends to see volume growthless than the industry; therefore, we view the

results as a directional indicator more so than

absolute industry volumes. For inquiries

regarding this report please contact Kevin

Hocevar at 216-468-6924 orkevin.hocevar@

northcoastresearch.com.

Architectural Coatings Sales Vol-

umes Up 1.1% in 1Q15 vs. 1Q14

According to industry participants, av-

erage sales volumes increased 1.1% in

1Q15 compared to 1Q14. This comparesto volume growth of 1.6% in 4Q14, 1.2%

in 3Q14, and record volume growth of

2.6% in 2Q14. Although still positive, we

note that volumes grew at the slowest

rate in 1Q15 since the inception of our

survey, indicating slight slowdowns dur-

ing the period primarily due to weather.

We continue to expect the full-year 2015

to play out similar to our initial expecta-

tions, although we now expect some

1Q15 demand to be deferred into later

periods. Overall, 51% of respondentswitnessed an increase in paint volumes

vs. only 20% that saw volumes decline,

averaging out to 1.1% year-over-year vol-

ume growth with a net increase of 31%.

Price of Paint from Suppliers 1Q15

Paint Prices Trend Slightly Higher

51% of contacts noted an uptick in the

price of paint in 1Q15 vs. 1Q14 as our

paint price index rose 1.1% compared to

average increases of 0.5%-1.0% in 2014.

Our research suggests that a little bit of

price is sticking in the U.S. architecturalpaint industry but only in the independent

dealer channel and likely in the low-single

digit range. We do not believe the paint

store or home center channels are seeing

price increases at this time. Recall that we

picked up potential price increases in the

results from our 4Q14 survey where we

observed a meaningful uptick in contacts

that have been notified of a price increase

from paint manufacturers to take place in

2015. The majority of contacts believed

these attempts would be successful andwe believe that data we have discovered

in 1Q15 suggests that some degree of

pricing did in fact stick in the marketplace.

Overall, 51% of respondents witnessed

an uptick in pricing vs. only 6% that saw

pricing decline, averaging out to a 1.1%

increase in year-over-year pricing with a

net increase of 45%.

Raw Materials Continued Raw Ma-

terial Declines Suggest Increasingly En-

couraging Price/RawsBased on our research, we believe oil-

based raw materials and titanium dioxide

(TiO2) have seen meaningful declines

thus far through 1Q15. To simplify, we be-

lieve the raw material basket for coatings

can be broken down into 30% oil derived

raws, 20% TiO2, and 50% other. Certain

oil-based raws, such as solvents are down

at least 25%-30% whereas other polymer-

based raws are down at least 5%-10%.

TiO2 started to see declines in 4Q14 af-

ter several quarters of remaining flat andour research suggests pricing has slipped

further in 2015 to the tune of another 8%-

10%. Assuming the other category will

see flat to slightly higher pricing, we be-

lieve raw materials will decline mid-single

digits in 2015 which is more pronounced

when compared to our initial though

which forecasted low-single digit declines.

3-Month Outlook Outlook at Strong

Levels as Contacts Expect Pent-Up De-

mand and Busy Paint SeasonOur proprietary Coatings 3-Month Out-

look Index reached 0.80 in 4Q14 which

compares to a reading of 0.36 vs. 4Q1and

a reading of 0.92 vs. 1Q14. Please note

that the highest possible reading is +2

(indicating all contacts have a very posi-

tive outlook) and the lowest possible

reading is -2 (indicating all contacts have

a very negative outlook). We were not

surprised to see a strong outlook level in

our 1Q15 survey and view the 0.80 read-

ing as in-line with our initial expectations;however, we believe outlooks are strong

as the majority of contacts anticipate an

acceleration in demand and are excited

for what appears to be a busy 2015.
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specifications, BIM content, blog posts

and other news to celebrate Fluropons

50th year. Valspar also will share notable

projects showcasing Fluropon through-

out the decades: Aspen Art Museum,

2014; Dubai International Airport inthe United Arab Emirates, 2011; Guthrie

Theatre in Minneapolis, 2006, Taipei 101

in Taiwan, 2004; Globe Life Park, home

of the Texas Rangers, 1994; Tokyo Dome

Stadium, 1985; GM Renaissance Center

in Detroit, 1977; and the Watergate

Towers in D.C., 1971.

Valspars John Kelly remembers it all.

President Dwight Eisenhower was in the

White House and Kelly was 17-years-old

in Philadelphia when he started working

in the coatings industry. Today, more than50 years after mixing his first batch of

paint, he serves as Valspars market man-

ager for metal buildings. Its been excit-

ing to be involved with a product whose

first response was What is this stuff? to

one that became the basis of fluoropoly-

mer specifications as used by architects

all over the world today, said Kelly.

In 1965, Pennwalts corporate head-

quarters in Philadelphia was the first

project to feature Fluropon commercially.

The building was brown, one of only fivecolors available at the time. Today, there

are more than 50,000 active code offer-

ings from neutral to bright colors, micas,

metallic and pearlescent coatings.

With its high durability and large

color palette, these field-proven, high-

performance, 70 percent PVDF resin-

based coatings are offered in two- to

four-coat systems in nearly any formu-

lation, including low gloss, low sheen

and solar reflective ENERGY STAR.

Meeting the American ArchitecturalManufacturers Associations AAMA

2605 high-performance exterior specifi-

cation, Fluropon demonstrates reliable

performance including resistance to

harmful ultraviolet rays, chemical deg-

radation, abrasion and humidity.

Along with its high-performance

coatings, The Valspar Corporation sup-

ports architects and designers with its

industry-leading technical expertise, col-

or-matching and sustainability resources,

responsive customer service and high-pri-ority lead times.

Sherwin-Williams LaunchesInteractive Water &

Wastewater Coatings AppSherwin-Williams Protective & Marine

Coatings launched the Water &

Wastewater App designed to provideusers with protective coating recom-

mendations for the following water and

wastewater operations: conventional

water treatment, membrane

water/wastewater treatment,

water storage, water convey-

ance, sewer collection and

wastewater treatment.

The app was developed to help en-gineers access accurate and up-to-date

coatings information via mobile tech-

nology. If a new product is introduced,
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or an old product is no longer

manufactured, the Water &

Wastewater App displays the up-

dated information.

From conventional treatment to mem-

brane treatment, digesters to clarifiers,the app provides coating solutions for

more than 35 functional areas across six

different water and wastewater facility

types. For example, in sewer collection,

the app suggests coatings for the follow-

ing six areas: the lift/pump station, force

main sewer, gravity sewer manhole, air

release vault, sewer trunk line and junc-

tion splitter box.

The apps home screen allows the user

to select the type of functional area in

need of coating. Once the site has beenselected, labeled areas of the plant appear.

By clicking on a labeled area, the app will

populate specific coating recommenda-

tions for it.

The recommendation includes a pri-

mary coating system (primer, intermedi-

ate and top coat), dry film thickness for

each coat and total mils for the system.

Surface preparation tips and process de-

scriptions are also included in the rec-

ommendation. By clicking on a product

name, the app pulls up a detailed productdata sheet.

Water and wastewater coatings from

Sherwin-Williams are formulated to re-

turn assets to service quickly, said Kevin

Morris, Sherwin-Williams regional water

and wastewater market segment director.

The Water & Wastewater App is an ex-

tension of that fast-return-to-service focus,

allowing engineers to access comprehen-

sive coating solutions at their fingertips.

The Water & Wastewater App evolved

from Sherwin-Williams deep familiarity

with the specific needs of the industrys

operations, demonstrating commitment

to service and logistical support for its

customers. The app is optimized for iOStablet devices and all Android devices.

Durapaint Industries JoinsPPG Certified ApplicatorProgram GroupPPG Industries building products-

exterior coatings group announced

that Durapaint Industries Limited,

Scarborough, Ontario, Canada, has been

accredited as a member of the PPG CAP

Certified Applicator Program (PPG/

CAP) group.Durapaint Industries is now part of

a select network of commercial coating

applicators certified by PPG to apply

high-performance DURANAR fluo-

ropolymer coatings to aluminum archi-

tectural components.

We are proud to become a PPG CAP

Certified Applicator Program member,

said Elio Zarlenga, president, Durapaint

Industries. This certification emphasizes

our commitment to our customers and in-

creases our ability to deliver high-qualityproducts, service and expertise.

Brian Knapp, PPG director, coil and

building products, said PPG is equally

pleased to welcome Durapaint Industries

to the PPG/CAP group. One reason we

enjoy working with Durapaint Industries

is their dedication to continually reinvest-

ing in their products, people and pro-

cesses. We look forward to working with

them as certified applicators to ensure

that they remain on the cutting-edge of

coatings products and technologies.

To qualify for PPG/CAP group mem-

bership, applicators undergo a rigorous

audit encompassing all aspects of the

coating process, from cleaning and pre-treating metal substrates to application

of the coating. The audit specifies paint

application parameters and cure sched-

ules, as well as how finished products are

handled, packed and shipped.

Knapp said PPG/CAP group member-

ship enhances coatings applicators abil-

ity to meet building industry demands for

value-added products and solutions. The

program offers architects, general con-

tractors, glazing contractors and other

customers high levels of quality, reliabil-ity and performance, he added.

Working with a PPG-certified applica-

tor helps ensure enhanced color harmony

among coated aluminum architectural

components on a building. PPG/CAP pro-

gram guidelines establish protocols to

minimize color variance across coated

aluminum building components, such as:

a digital global database of colors

that are stored numerically;

a uniform, systems-oriented ap-

proach to matching colors and mak-ing paint; and

PPGs color and coatings knowledge,

experience and resources, especially

regarding metallic color production.

Sika Acquires U.S.-basedBMI ProductsSika will acquire mortar producer BMI

Products of Northern California Inc., a

U.S.-based company active in production
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and sales of a full range of mortar products and systems for

the construction industry. The acquisition will accelerate Sikas

global expansion in the fast growing mortar business with an

extended new supply chain in the Western U.S. The BMI plant

brings Sikas mortar footprint to 76 factories worldwide.

BMI Products of Northern California provides an excellentproduction platform and has developed a comprehensive range

of mortar products and systems for the construction industry.

The company is located in the city of Milpitas, California (San

Francisco Bay Area) and, together with Sikas Santa Fe Springs

production facility near Los Angeles, provides strong access to

the large and fast-growing California construction market.

The acquisition of BMI compliments Sikas growth strategy

in North America and greatly strengthens its supply chain for

mortar products sold throughout the Western United States. It

also provides Sika with a known brand of specialty products,

and an established customer base in the large California market.

The acquisition represents a further step in the expansion ofSikas mortar business. With 31 percent growth in 2014, mortar

is Sikas strongest growing product area as well as one of the key

elements of the Strategy 2018.

Christoph Ganz, head of region North America: This ac-

quisition is a further acceleration of the implementation of our

global mortar strategy. It provides us with a solid production

platform to further expand the mortars business in the Western

U.S.. We are proud to welcome the new employees into the Sika

team and we are excited about growing our business together.

Hempels Hempadur AvantGuard Wins

Frost & Sullivan Award for New ProductInnovationHempels Hempadur AvantGuard range of products has won

the 2014 European Frost & Sullivan Award for New Product

Innovation. To be presented on May 14 in London, the award

recognizes the products ability to provide superior anti-corrosive

protection for iron and steel structures in tough environments.

Hempels Hempadur AvantGuard activated zinc primers in-

clude patented AvantGuard technology to provide better anti-

corrosion protection than zinc epoxies without AvantGuard.

The coatings are developed to protect industrial structures and

equipment in C4 and C5 corrosive conditions, where saltwater

and high humidity corrode unprotected steel. They can be usedin a range industries and applications, from offshore oil and gas

platforms to power plants and wind turbines.

The award recognizes the products ability to offer reduced

corrosion, improved performance in extreme temperatures and

superior mechanical strength.

As Frost & Sullivan senior research analyst Soundarya

Shankar explained, The AvantGuard technology uses hollow

glass spheres and a proprietary activator to activate more zinc

and enhance the anti-corrosive properties of the coating.

Shankar praised Hempels customer and technical service

as a unique value-add for customers. Apart from designing an

enhanced product portfolio, Hempel delivers a seamless cus-tomer service experience, he said. Acknowledging the need
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for different types of protective

coatings in different regions of

Europe due to varied climatic

conditions, the company cus-

tomizes its solutions to suit specific cus-

tomer needs. Designing a global solutionand tailoring it to suit customer require-

ments is Hempels USP.

Pernille Lind Olsen group prod-

uct director, protective marketing,

at Hempel, comments: We are very

pleased to have received this award.

We spent many years developing

AvantGuard and we believe the tech-

nology is the biggest step forward

in anti-corrosive coatings since zinc

coatings were first introduced dur-

ing the 1960s. As well as deliveringstronger anti-corrosive performance,

AvantGuard coatings can be applied

with standard application techniques.

They show high tolerance to excessive

dry film thicknesses and different appli-

cation conditions, which helps custom-

ers improve application productivity.

Sherwin-Williams Only U.S.Licensee for Arkema Kynar500 FSF PVDF Resin

Sherwin-Williams has announced

that the company holds the sole U.S.

spray license for Arkema Inc.s Kynar500 FSF PVDF resin, a primary com-

ponent of Sherwin-Williams SHER-

NAR 5000 Superior Performance

Architectural Baking Enamel. To hold

a FSF (Fluorosurfactant Free) license,

a manufacturer must use 100 percent

Kynar 500 FSF PVDF resin in its archi-

tectural coatings product.

SHER-NAR 5000 is a dispersion coat-

ing that provides optimal performance

for metal windows, doors, building trim

and exterior building components requir-ing superior weather resistance. It em-

ploys Kynar 500 FSF PVDF, providing an

environmentally responsible approach, as

its base resin to guard against chalking,

pitting, chipping and premature aging

and provide long-life protection for color

and gloss.

Architects worldwide specify coat-

ings with Kynar 500 FSF PVDF resin

to meet the stringent AAMA 2605-13

specifications and provide long-lasting

performance in a variety of weather con-

ditions, said Bob Cregg, industry direc-tor, Building Products, Sherwin-Williams

Product Finishes Division. At Sherwin-

Williams, our products are designed to

continually deliver superior performance

and ensure customer satisfaction. For

our SHER-NAR 5000 Fluorosurfactant

Free architectural coating that is ac-

complished by using 100 percent Kynar

500 FSF PVDF resin; we do not mix other

PVDF resin sources with Kynar resin.

Were pleased that Sherwin-Williams

recognizes the value and protection thatKynar 500 PVDF resin has provided for

metal building components for the last

50 years, said James Feorino, Global

Market Manager, Arkema Inc. Based

on their license, Sherwin-Williams is the

only company in the U.S. that can guar-

antee their spray coating contains 100
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percent Kynar 500 FSF PVDF resin, en-

suring the durability that AAMA 2605-

13 delivers for architects, specifiers and

building owners.

Tiger Coatings LaunchesB2B WebsiteThe surface specialist Tiger Coatings

has relaunched its website for indus-

trial clients.

The website tiger-coatings.com has

been redesigned and is now compatible

with PC, tablet and mobile devices, said

Christian Ebenberger, Marketing Director

and Media Contact for Tiger. With its 18

language versions and detailed customer

segmentation, the website is intended to

help users provide a tailored sales ap-proach for clients.

For our partners around the world,

information in their language and for their

specific market is now just a click away,

added Ebenberger. The visual focus is on

the high-quality surface solutions offered

by the worlds sixth-largest producer of

powder coatings. Our Corporate Design

is clean and showcases the added value

that we create for our clients: color, effect,

gloss, structure and protection.

BASF Presents EuropeanConstruction ProjectBuildTog at MIPIM inCannesBASF will present the European research

and construction project BuildTog at

MIPIM (Le march international des

professionnels de limmobilier) event in

Cannes, France at booth C21.B7. The aim

of the project is to create solutions for a

new generation of multi-dwelling units in

several European countries combining top

energy performance with cost-efficientconstruction and high-quality architec-

ture. MIPIM visitors are invited to attend

The Innovation Forum on Wednesday,

March 11, from 11:30 a.m. to 1:00 p.m.,

at which representatives of BuildTog will

speak on BuildTog - Affordable build-

ings in nearly-zero energy performance.

Opportunities to join BuildTog

will also be presented.

BuildTog is a collaboration

between the European Housing

Network EURHONET, the French archi-

tect Nicolas Michelin and his architecturefirm A/NM/A, together with the German

energy efficiency consultancy LUWOGE

consult and BASF, the worlds leading

chemical company.

Participation in BuildTog gives part-

ners an opportunity to familiarize them-

selves with ways to achieve the Nearly

Zero Energy Building performance

which will be mandatory for all new

buildings in Europe from 2020. This

methodology may be transferred from

new build to retrofit projects. Moreover,the BuildTog methodology and its imple-

mentation via several construction proj-

ects offer an excellent opportunity for

housing companies and investors to im-

plement new construction solutions.

There are currently seven BuildTog

projects underway in Germany, Sweden

It Only Seems

Like Magic.Servicing the Paint and Coatings Industry with

unique silicone building blocks

Your Technology -Siltech Chemistry

Siltech Corporation225 Wicksteed Avenue; Toronto, Ontario, Canada M4H 1G5

Tel: (416) 424-4567; Fax: (416) 424-3158

www.siltech.com

Innovative and

Customized Products

Optimum Performance

Excellent Customer Service
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and France. The project inDarmstadt, Germany, wasinaugurated in June 2014.Another project in Lieusaint,

France was completed in December

2014. Additional projects in Chlonsand Arras, France, rebro, Sweden andBremen, Germany are at developmentstage. Further partners interested inparticipating in current and future proj-ects are welcome to join BuildTog.

Axalta Expands CustomerTraining Facilities to BoostWaterborne CoatingsMarket in JapanAxalta Coating Systems has expanded

its customer training facilities for refin-ish technicians in Japan. The recently re-opened facility, located in Utsunomiya,Tochigi Prefecture, is designed to provideadditional resources to help body shop re-finish craftsmen use Axaltas waterbornecoatings productively. In Japan, Axaltasells both its Cromax Pro and Standobluelines of refinish coating systems.

Axaltas Cromax Pro and Standobluelines of refinish coatings were introducedto body shops in Japan in 2010 and 2013,

respectively, and each has been gainingnew users every year. The design of thecenter accords with Axaltas global train-ing standards which strive to provide re-finish technicians with the skills they needto provide beautiful finishes wheneverAxalta products are applied.

Asian Paints to EstablishPaint Manufacturing Facilityin Andhra Pradesh, IndiaAsian Paints Ltd has informed BSE that

the company has entered into and signeda Memorandum of Understanding (MoU)with the Government of Andhra Pradeshto set up a manufacturing facility forpaints and intermediates at Pudi Village,Rambilli Mandal, VishakhapatnamDistrict, Andhra Pradesh.

An amount of approximately Rs.1750 crores would be invested by thecompany in phases over a period of 12years from the date of commencement ofconstruction, including the cost of land

measuring approximately 110 acres,subject to due diligence and obtaining

necessary regulatory and other approv-als. The maximum capacity of the man-ufacturing facility would be 4,00,000kiloliters per annum, which would beachieved in phases.

Asian Paints would use latest manu-facturing concepts to produce paints andintermediates in the said plant in an envi-ronmentally friendly manner.

Axalta Joins Forces withChina Youth DevelopmentFoundation to SupportRiver Protection ProgramAxalta Coating Systems has signedan agreement with the China YouthDevelopment Foundation (CYDF) to

make a signification donation that willsupport the Mother River Protection pro-gram over the next three years.

The Mother River Protection pro-gram was launched in 1999 in responseto a call by the State Council of Chinato improve the eco-system at the head-waters of the Yellow River, the upperreaches of the Yangtze River and alongsandy areas and grasslands adjacent tothese two of Chinas most important riv-ers. The goals of the program are to pro-

mote ecological awareness, protectionand sustainability in China by plantingtrees and engaging with local communi-ties through education and other activi-ties aimed at promoting clean water andconservation. Axaltas donation also willbe used to purchase trees, seedlings andfertilizer and to plant and maintain theAxalta Forest.

Axalta has always been committedto operating in responsible and sustain-able ways for the benefit of employees,

customers and the communities in whichwe live and work, said Charlie Shaver,the Chairman and CEO of Axalta. As acoatings company, we are proud that weare providing environmentally respon-sible waterborne coatings to our custom-ers. Also, because our business consumeswater, we want to contribute to efforts toprotect a vital and precious resource. Weare pleased and honored to partner withthe CYDF to support the Mother RiverProtection program and take concrete

steps to meet this vital challenge to pro-tect Chinas iconic rivers and the millions

of people across the nation who dependon them.

We are very pleased to be workingwith Axalta on this important project.Together we can promote an awareness

of green civilization and make a differ-ence in the drive towards environmentalsustainability, said Yao Wen, deputy sec-retary general of the CYDF.

The announcement came the dayafter Axalta opened a new, sustain-able waterborne coatings plant in the

Jiading district of Shanghai. Axaltacompanies have been doing business inChina since 1984. This wealth of insti-tutional knowledge has helped Axaltamaintain its leadership role in devel-

oping cutting edge coating products.In addition to the new Jiading facil-ity, Axalta operates an adjacent plantin Jiading and a plant in Changchun,six powder coating operations in col-laboration with its joint venture part-ner, four refinish training centers and,in Shanghai, a Global Color Lab, anAsia Pacific Innovation Center to sup-port R&D and a new Asia Pacific headregional headquarters.

Axalta Coating Systemsin Brazil Wins HyundaiSupplier AwardAxalta Coating Systems has wonHyundais best supplier award in theExcellence in Purchasing category at thesecond annual Supplier of The Year event,held recently in Piracicaba, Brazil.

We are very proud to have receivedthis prestigious award, said MateusAquino, OEM business director forAxalta in the Southern Cone. The rec-

ognition underscores the close collabo-ration between the Hyundai and Axaltateams, and it gives us a very clear in-dication that Hyundai is happy withwhat we deliver. We share Hyundaisvalues and we understand its businessculture so we are able to address itsneeds on a commercial front as wellas on a technical one. In order to havesuch a successful relationship we areconstantly adapting and improving ourproducts which helps to engender trust

between our two companies at everytouch-point. CW



New

Products

AkzoNobel has introduced Enviroline

405HTR, a single-coat glass fi-

ber reinforced lining system into its

International coatings range. Enviroline

405HTR is designed to reduce product

range complexity while meeting the

ever-changing environmental, perfor-

mance, and application demands of the

North America protective coatings mar-

ket, the company said.

The high solids, ultra-low volatile

organic compound (VOC) Enviroline405HTR lining system is formulated to

provide a more sustainable and health,

safety and environmentally conscious op-

tion, without compromising high-level

protection. Enviroline 405HTR protects

within a broad range of environments

and temperatures from continuous

immersion in a wide range of chemicals

including crude oil and hydrocarbon wa-

ter mixtures of up to 250F (120C) to

applications with temperatures as low as

50F (10C).Enviroline 405HTR is a lining sys-

tem that has come of age, said Karl

Nollsch, AkzoNobels North American

Linings Market Champion. With just

one product, facility owners can not

only achieve environmental compliance

and measurable cost-savings, but unpar-

alleled protection for diverse applica-

tions including petroleum storage tanks,

pipe exteriors, biofuel storage tanks, and

vessels used for natural gas extraction.

Theres no other lining system that canoffer this kind of flexibility.

The glass fiber and flake reinforced

material has greater wetting properties

and improved leveling, and an increased

pot life for hot potting. With super-fast

cure times, Enviroline 405HTR consis-

tently allows storage vessels to be put

back into service in as little as 14 hours

after coating. The single coat, high build

application (20-60 mils) also helps owners

save on labor costs, which together helps

minimize disruption to production, whilereducing the overall cost of installation.

TCI Powder CoatingsLaunches TruAnodizePowder CoatingTCI Powder Coatings, a powder coating

manufacturer and a subsidiary of RPM

International company, has launched a

newly developed powder coating prod-

uct offering, the TruAnodize line, meet-

ing AAMA 2604 specifications. As part

of the TruDurance architectural coatings

product line, these powder coatings are

designed specifically for architectural ap-plications where the anodized look is

desired. The TruAnodize coatings are a

smooth, low gloss powder coating applied

in one coat with no clear coat required.

The six anodized appearances devel-

oped to match the most popular anodized

colors are Light Bronze LR, Dark Bronze

LR, Dark Bronze DR, Champagne LR,

Black, and Bonded Clear. Ideal applica-

tions for these coatings include windows,

doorframes, lighting, benches, wall pan-

els, and rails. These coatings will elimi-nate the variation problems commonly

associated with anodized metals while

still meeting AAMA 2604 specifications

in a one-coat powder coating.

Polychem Powder CoatingsOffers Crescent CollectionPolychem Powder Coatings has re-

launched its Crescent Collection. The

Crescent Collection now features 16 very

dark shades, including two new products

- Marsala Black and Textured MarsalaBlack. Marsala Black is a deep black hue

with a hint of rich red, and the Textured

Marsala Black also adds a tactile element

with a light textured finish.

Created using Polychems polyester

technology, the original, popular Crescent

Collection colors are also still part of the

series. These include sultry blacks, warm

browns, velvety purples and deep greens as

well as a range of effects from flat mattes

to high gloss and textures.The Crescent

Collection is available in flexible quantitiesas low as five pounds.

Prime Resins UnveilsInorganic Mineral CoatingPrime Resins Inc. has introduced a new

class of inorganic water- and mineral-

based coatings that provide corrosion

and fire resistance protection on mul-

tiple surfaces.

Prime Coat 6000 Lining, Prime

Coat 6100 Fire and Prime Coat 6200

Corrosion are spray-applied sustainable

inorganic coatings with broad applica-

tions. Each offers zero VOCs. All threeare designed to have a rapid set time and

cure tack-free within five minutes.

Prime Coat 6000 Lining is proven to

meet NSF/ANSI 61 standards for contact

with potable water and is highly abra-

sion- and chemical-resistant, making it an

option for municipal water and sewer ap-

plications, water tank linings and the like.

Prime Coat 6100 Fire provides supe-

rior fire resistance protection when ap-

plied to a variety of surfaces. ASTM E84

testing proved zero flame spread, zero gasgeneration and zero smoke generation.

Prime Coat 6200 Corrosion provides

durable protection against corrosion and

oxidation of concrete and steel surfaces.

Only a thin layer, less than 20 mils, pro-

vides corrosion protection. The product

develops a strong bond with properly

prepared surfaces, producing an alloyed

layer that remains bonded to the surface

even if the visible layer is penetrated.

This product is ideal for marine ap-

plications such as seawalls, bridges, rebar,railcars, pipelines, tanks and other surfac-

es exposed to moisture and/or abrasive

substances. The life of concrete that is

starting to erode and shed aggregate can

be extended with a thin application.

A new pump has been developed for

these products. The Prime PC features

twin progressive cavity pumps to meter

and disperse the material with almost

no shearing. Fewer passes are needed

to build thickness since the material

does not require over-diluting to pre-vent shearing. CW

AkzoNobel IntroducesEnviroline 405HTR Lining System



MarketReports

The Asia-Pacific economies are growing

fast, boosting growth in the demand for

many building and industrial materials,

including paints and coatings. The total

market for paints and coatings was 21.4

million tonnes in 2013, and is forecast

by IRL to increase to 29.2 million tonnes

by 2018; this is equivalent to an aver-

age annual growth rate of 6.4% in the

medium term.

China is by far the largest national

market for paints and coatings in theAsia-Pacific region, followed at some

considerable distance by India and

Japan. The smallest markets are those

of New Zealand and Singapore. While

medium-term growth is forecast to be

low in the more developed and ma-

ture markets such as Australia, New

Zealand and Japan, the developing

market of India is predicted to demon-

strate growth of over 10% per annum

over the next five years. India still of-

fers significant potential for paints andcoatings market growth, as per capita

consumption remains very low.

The Chinese market is still offering

good medium-term growth of around

6.5% per annum for paints and coatings

suppliers, driven by growth in down-

stream industries such as automotive,

construction, shipbuilding, petrochemi-

cals and civil engineering. However, this

forecast growth is lower than in previ-

ous years as the country is experiencing

slower economic growth, caused by risingcosts of labour, land and raw materials,

and increasing taxes.

The third tier of growth markets com-

prises the South-East Asian economies

of Thailand, Vietnam, Indonesia, the

Philippines and Malaysia. These coun-

tries are experiencing rising incomes, im-

proving standards of living and increasing

domestic demand, while labour and pro-

duction costs remain relatively low.

Overall in Asia-Pacific, architectural

coatings account for just less than 50%of the total paints and coatings market,

although this figure varies considerably

from country to country. Indias high

share of the architectural segment, at

over 80%, reflects the very underdevel-

oped nature of much of the countrys in-

dustrial infrastructure.

Protective coatings and general in-dustrial coatings (including can and coil

coatings) are the second and third larg-

est end-use segments, respectively. New

Zealand and Singapore are the only two

countries with no consumption of auto-

motive OEM coatings, since they do not

possess any automotive production facili-

ties. Australias consumption of automo-tive OEM coatings is expected to fall to

IRL Releases A Profile ofthe Asia-Pacific Paint Industry



MarketReports

zero by 2018 as the country loses its ve-

hicle manufacturing capabilities.

The relative importance of the

protective coatings segment is under-

pinned by the considerable activities in

terms of oil and gas production, energygeneration and mining that take place

in many of the Asia-Pacific countries.

Protective coatings have a particularly

large share of the market in China due

to the fast growth of sectors such as

civil engineering, marine engineering

and container manufacturing.

Marine coatings have a very high

share of the national paints and coat-

ings market in Singapore, reflecting that

countrys importance as a regional hub

for maritime transportation, and also inSouth Korea, which remains a key ship-

building nation despite losing some busi-

ness in recent years to China and other

low-cost countries such as Indonesia.

Industrial wood coatings are an es-

pecially dominant end-use segment in

Vietnam, thanks to the importance of

the wood processing industry and the

strong demand for Vietnamese-made

furniture from export markets around

the world.

Although the market for plastic coat-ings is relatively small in all countries

covered in this report, it is of greater

relative importance in Japan and Taiwan,

since those countries are key manufactur-

ers of electrical and electronic goods.

A Profile of the Asia-Pacific Paint

Industry gives an insight into the

market changes in the past few years,

as well as outlining the key trends af-

fecting the decorative and industrial

coatings segments for each individual

country covered. The scope of thestudy covers Australia, China, India,

Indonesia, Japan, Malaysia, New

Zealand, Philippines, Singapore, South

Korea, Taiwan, Thailand and Vietnam.

It provides 2013 market data on nine

mainstream paints and coatings seg-

ments: architectural/decorative, indus-

trial wood coatings, protective coatings,

marine coatings, automotive OEM

coatings, automotive refinishes, pow-

der coatings, general industrial coatings

and plastic coatings. Forecasts on theseare also presented for the year 2018.

The cost of the full report is 4,500

(four thousand five hundred Euros).

Sections of the report, priced individu-

ally, will soon be available to purchase

online at www.informationresearch.

co.uk.

Hot Melt Adhesive Marketin China to Reach RMB 15Billion in 2019GCiS China Strategic Research estimates

that the domestic market of hot melt ad-

hesives in China is valued at over RMB

10.1 Bn, or USD 1.6 Bn, as of the end

of 2014. The study finds that the mar-

ket will continue to grow at above GDP

growth rate in the next few years, driven

by Chinas continued rapid developmentin key end-user industries.

Recently there has been a strong regu-

latory push to incentivize use of envi-

ronmentally-friendly products, which in

combination with an increased environ-

mental consciousness among the public

has put pressure on adhesive using manu-

facturers to opt for HMA, which has no

VOC emissions, over alternate solvent-

based adhesives. While HMA has key ap-

plications to textile, packaging, furniture,

and hygiene products industries, GCiSforecasts electronics will continue to have

the highest growth, where hot melts are

used for the manufacturing and assem-

bly, of electronic components, chips and

boards, cell phones, and computers. In to-

tal, these end-user industries are reported

to have consumed over 400,000 metric

tons of HMA in China currently.

Despite the overall economic slow-

down, which will impact many down-

stream industries, suppliers are generally

optimistic about demand for hot melt ad-hesives in the coming years. Multinational

suppliers hold a very dominant position

in the market, especially in industries that

demand reliable high quality adhesive

products. Both domestic and foreign sup-

pliers are prepared to introduce products

suitable for specific applications, temper-

ature and bonding requirements.

This GCiS market study draws on a

three month in-depth primary survey of 82

of the markets suppliers, channel players

and experts. The report features in-depthanalysis of the 7 key hot melt adhesive

products, EVA, SBS/SIS, PA, TPU,

PUR, and PES hot melts. Major

areas for each product segment

covered include: market size and

shares, five-year projections, market struc-

ture, pricing trends, distribution, an assess-ment of key suppliers and more. Recent

developments to product technology, the

dynamics of end-user demands, and appli-

cation trends, are all addressed and thor-

oughly examined.

Global WaterborneCoatings Market to Growby 3.34 Percent from 2014-2019Technavio, an independent tech-focused

global research firm, has published a re-port on the Global Waterborne Coatings

Market 2015-2019, which is expected to

grow at a CAGR of 3.34 percent during

the forecast period of 2014-2019.

Nowadays, governments are focusing

more on the health concerns of people,

which has forced vendors to introduce

PU-based coatings that have less impact

on the environment, said Faisal Ghaus,

vice president of TechNavio. These coat-

ings have many properties such as pro-

tection from severe stone damage, highelectrical insulation, vibration-resistance,

noise reduction and anti-corrosive prop-

erties, therefore creating a huge demand

for PU-based coatings worldwide.

Key Market Drivers:

Stringent Government Regulations

Properties

Increase in Consumer Preference for

Eco-friendly Products

Key Market Trends: Advances in Technology

Usage of PU-based Coatings

Application of Dehumidication

Systems

To define the market circumstances in

the next three to four years, Technavio

analysts have conducted in-depth anal-

ysis of the impact of market drivers,

challenges and trends featuring data on

product segmentations, vendor shares,

growth rate by revenue and an evaluation

of the different buying criteria in the or-der of importance.CW
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International Coatings Scene Latin America

by Charles W. Thurston

Latin America Correspondent

[email protected]

S

ince PPG purchased Comex last fall, the

Mexican company has taken on a large

role in the Latin American operations ofthe parent. Michael McGarry, the president

and chief operating officer of PPG responds to

Coatings World questions about how integra-

tion of the company will play out:

Coatings World: How will the blend of PPG/

Comex products available in Mexico change

over the next year or two?

Michael McGarry: First and foremost, were

focused on continuing to deliver to customers

what theyve come to expect from the Comex

business. Comex also has a stores network inCentral America. We look forward to growing

that segment of the overall stores network,

bringing the successful products from Mexico

into Central America and augmenting that with

our Glidden brand, which is the top brand in

Panama. The Glidden brand will be handled by

PPG-Comex in Central America.

Over time, we hope to continue growth in

Mexico and Latin America, across all our coat-ings segments. We currently supply automotive

coatings in the market and maintain a manufac-

turing facility in San Juan del Rio, Quertaro.

As we continue the integration of Comex, we

will look for opportunities to introduce prod-

ucts from other coatings segments, such as

protective and marine coatings, to ensure our

customers in Mexico have access to the best

possible product array.

CW: What plans do you have for changing

the store network in Mexico or the CentAm/Carib region?

Since PPGs

purchase of

Comex, the

Mexican company

has taken on a

large role in the

Latin American

operations of the

parent company.

PPG Consolidation of Comex:Rife with Opportunity
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International Coatings SceneLatin America

McGarry: Comexs business is very well

run, and has a number of practices that

we regard as best-in-class that we plan

to replicate in other areas of the world

where we have architectural coatings

businesses. Comex also has strong mar-keting practices and ideas that we hope

to utilize in our existing architectural

coatings businesses in the U.S., Canada,

Europe, Australia and Brazil.

In addition, Comex products are sold

through a network of approximately

3,800 stores that are independently owned

and operated by more than 700 conces-

sionaires. We believe that the network of

stores can continue to grow further and

potentially reach upwards of 6,000 loca-

tions. We continue to be excited about theprospects of growing the Comex business.

CW: What else is notable about the

Mexico/LatAm market involving Comex?

McGarry: Mexico is an expanding econ-

omy and we look forward to growing in

the region with Comex customers and em-

ployees. If you look at the coatings market

in Mexico, about half of the sales are ar-

chitectural and half are non-architectural.

The countrys per capita consumption of

paint is about half that in the U.S. Rightnow, the architectural side of the coatings

market has a lot of room for growth.

In addition, Mexico has an expand-

ing oil and gas market and as this mar-

ket opens up, we expect this to be a very

robust segment for PPG. We have a num-

ber of products in our protective and ma-

rine coatings business that will be poised

for growth in the petrochemicals segment.We also expect the growing auto-

motive market in Mexico to represent

a number of opportunities for PPG. As

automotive companies continue to build

manufacturing facilities in Mexico, this

represents opportunities for our architec-

tural and industrial coatings products to

be incorporated into these facilities. And

in addition to increased demand for our

automotive coatings for new vehicles, the

increased amount of automobiles on the

road will lead to increased demand forPPGs refinish products that are used in

auto body repair shops.

Due to our widespr

Documents

Coatings Word April 2015