Coatings Word April 2011

8/10/2019 Coatings Word April 2011

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www.shamrocktechnologies.comBoeing is the registered trademark of The Boeing Company.

Founded in 1941, Shamrock Technologies is the worlds largest

processor of micronized polytetrafluoroethylene (PTFE), and a

leading worldwide manufacturer and supplier of a broad line

of specialty wax-based products. Shamrock offers almost 1,000

coatings and additives products that are used in several hundred

applications in more than 20 major industries, including aerospace.

THANK YOU SHAMROCK.
http://www.shamrocktechnologies.com/http://www.shamrocktechnologies.com/


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mailto:[email protected]://www.heubachcolor.com/


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http://www.evonik.com/chroma-chem


5/52April 2011 www.coatingsworld.com Coatings World | 5

April 2011 Vol. 16, No. 4 Table of Contents

COATINGSWORLD Coatings World (ISSN 152-711-29) is published monthly by Rodman Publications, Inc., 70 Hilltop Road, Ramsey, NJ 07446 USA. Phone: (201) 825-2552; Fax (201) 825-0553. Periodical postage paid at Ramsey, NJ 07446 USA and additional mailing offices. Publications Mail Agreement No: 40028970. Return Undeliverable Canadian Addresses to Circulation Dept. PO Box1051, Fort Erie, On L2A 6C7,[email protected]: Send address changes to:[email protected];(201) 825 2552 ext. 374; Fax: (201) 825 6582. Free subscriptions to Coatings

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COLUMNS

International Coatings Scene ....................................21Latin America Valspar Strengthens Brazil Investment

Europe Paint Firms Look to Emerging Economies for Growth

Business Corner ..........................................................26Can We Buy America Again?

ADVERTISING SECTIONSClassified Ads ..............................................................48

Advertising Index........................................................49

27 Resins Market Report

34 Lab Equipment Directory

36 38th Annual Waterborne Symposium

38 RadTechs uv.eb WEST 2011

DEPARTMENTS

Editors Page ................................6

As We Go To Press ......................8

Index to Companies....................8

Fresh Paint ................................10

Patents ......................................18

Financial News ..........................19Market Reports ........................20

New Products ............................24

Industry News ..........................41

Suppliers Corner........................44

People ........................................45

Meetings ....................................46

Final Coat ..................................50

27

31Local Color

36
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Each week I am bombarded with news about the latest round of

price increases from raw material suppliers, which in turn force

paint makers to raise the prices on their end products. It is a

viscous cycle and one that is not going away anytime soon as the global econ-

omy continues to climb out of recession mode and political instability aroundthe world sends oil prices up.

In fact, oil prices have jumped 24 percent since the middle of February

when rebellion broke out in Libya and eventually squeezed off production

that supplied nearly two percent of the worlds oil. As a result fuel prices have

been increasing. Add to the mix a scarcity of natural resources and youve got

all the ingredients for a bad business cocktail.

Price hikes are the new norm in our modern age, whether were lling up at the

gas station, buying milk in the grocery store or procuring the latest batch of raw

materials for next quarters line run. Here are some recent price announcements.

Celanese Corp. increased prices on emulsions used in adhesives, paint, coat-

ings, carpet and textiles, in response to higher oil costs. The increase includes

three cents per pound for vinyl acetate homopolymers and vinyl acetate eth-ylene emulsions, both used in adhesives. Vinyl acrylic emulsions, a paint, coat-

ing and adhesive additive, are up by ve cents per pound and pure acrylic

emulsions, also used in paint, are rising by nine cents per pound.

Omonova Solutions Specialty Chemicals implemented a price increase of

six cents per dry pound for styrene butadiene emulsion polymers. The rm

also announced a two percent price increase for Plioway and Pliolite acrylic

copolymer dry resins, and a three cents to ve cents per pound increase on

Pliotec acrylic and styrene acrylic lattices, depending on the grade.

Evonik Carbon Black GmbH, a subsidiary of Evonik Industries, increased

prices for Carbon Black Pigments and Pigments Preparations Corasol, Derus-

sol, Tack and Colcolor by up to 10 percent for deliveries to locations in Eu-

rope, Asia and ROW. Prices for shipments in the NAFTA Region increased byup to twelve cents per pound.

Faced with continued increases in the costs of raw materials and volatility in

the global supply chain, Sun Chemical Performance Pigments will raise global

prices on Quinacridone and Perylene high performance pigments by up to 10 per-

cent and Violet 23 pigments by $4.50 per pound, effective May 1, 2011.

The automotive OEM coatings business of PPG will implement price in-

creases and surcharges for its electrocoat primer coatings line and related

products effective May 1. PPGs protective and marine coatings (PMC) busi-

ness is also raising prices globally. International Paint, the protective and ma-

rine coating arm of AkzoNobel, also initiated product price rises in response

to spiraling global raw material costs.

AkzoNobel Powder Coatings Europe West increased prices between 8.5

and 19 percent. Italian rm Inver SPA increased the prices of powder coatings

from 10 to 15 percent. DuPont Industrial CoatingSolutions, North America

has increased prices across all liquid and powder coatings products by up to

15 percent.

Against the background of rising raw material costs, Henkel implemented

a price increase for certain product groups of its industrial adhesives. On av-

erage, the price increases range from 10 to 25 percent.

6 | Coatings World www.coatingsworld.com April 2011

Volatile pricing continuesEditors

Page

A Rodman Publication70 Hilltop Road Ramsey, NJ 07446 USA

(201) 825-2552 Fax: (201) 825-0553Web site:www.coatingsworld.com

EDITOR

Tim Wright [email protected] PRESIDENT/EDITORIAL DIRECTOR

Tom Branna [email protected] EDITOR

Kerry Pianoforte [email protected] DEPARTMENT

Michael Del Purgatorio [email protected] CORRESPONDENTS

Sean Milmo (Europe)Charles W. Thurston (Latin America/Americas)

CONTRIBUTING EDITORSPhil Phillips

EDITORIAL ADVISORY BOARDJim Berry (Berry Environmental)

Joseph Cristiano (consultant)Thomas Frauman (consultant)

Sidney Lauren (consultant)Joseph Prane (consultant)Isadore Rubin (consultant)

Richard M. Tepper (PPG Industries)Shelby F. Thames (University of So. Mississippi)

RODMAN PUBLISHING

PRESIDENTRodman J. Zilenziger, Jr. [email protected]

EXECUTIVE VICE PRESIDENTMatthew J. Montgomery

[email protected]

GROUP PUBLISHER / ADVERTISING SALESDale Pritchett [email protected]

ADVERTISING SALES (U.S.)Kim Clement [email protected]

ADVERTISING SALES (Europe)Baudry Boisseau Associates

27 Rue J. Lebeau- B-1000, Brussels, BelgiumTel.: 32-(0)2-513-06-47 Fax: 32-(0)2-514-17-38

[email protected] SALES (Hong Kong, Taiwan & China)

Ringier Trade Publishing Ltd401-405 4/F New Victory House

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[email protected] ADVERTISING SALES

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breathe easy .

Have you looked at vinyl-basedresin technology lately?

f o r m u l a t e . m a n u f a c t u r e . m a r k e t . p a i n t . l i v e .

When we introduced our new EcoVAE emulsions last year, we told you

that VAE (vinyl acetate ethylene) technology would be the foundation for a new

generation of consumer pleasing, eco-friendly paints. After just over a year in the

market, formulators of all types of paints have found that EcoVAE strikes the bal-

ance that everyone has been looking for in making high quality, high performing,

people-friendly products.

Theyve discovered that formulating with EcoVAE is uncomplicated. That the paintsthey make with it show excellent scrub, stain resistance and touch-up performance.

And that EcoVAE technology is suitable for a broad range of interior paints from

premium brands to contractor flats.

If youve already found EcoVAE, thanks for your support. If you haventmaybe its time

you discovered the next generation low VOC emulsion that everyone in the North American

paint industry is talking about.

Your future is our focusworldwide.

Find the balance youre looking for.Contact us.

www.EcoVAE.com

[email protected]

Brian Duke

973-443-4014
http://www.ecovae.com/mailto:[email protected]:[email protected]://www.ecovae.com/


8/52

Dogged by asbestos claims, United

Gilsonite Laboratories (UGL) has led a

voluntary petition for Chapter 11 bank-

ruptcy reorganization in a Pennsylvania

U.S. district court. The paint and coatings

manufacturer is seeking court approval to

establish a trust fund to settle outstanding

claims and an injunction preventing as-

bestos-related awards except though the

trust. UGL used asbestos in joint compound

but discontinued the practice more than

thirty years ago, according to the company.In recent years weve been burdened

with signicant asbestos claims that threaten

to undermine our strong company, said

Thomas White, president of UGL, in a pre-

pared statement. This ling is a proactive

step to ensure the continued success of UGL

for the long-term and we are pleased that

there is a clear path to effectively resolve

these historic liabilities fully and nally.

If the court approves the establishment

of a trust, UGL and its insurers would cre-

ate a pool of revenue and asbestos claimantswould petition a committee for payments.

We will put money in the court-ap-

proved trust for asbestos victims in order to

win immunity from future lawsuits, said

Michele Margotta Neary, UGLs public re-

lations director. Once that trust is funded,

UGL will immerge in the free and clear. This

will be the only money available to asbestos

victims. It is a sound nancial decision be-

cause at this point, we were ghting claims

with no end in sight and with uncertainty of

the dollar amount.

GM approves 1100755 EleganceClearcoat from Sherwin-Williams Automotive FinishesGeneral Motors has approved new

1100755 Elegance clearcoat from Sher-

win-Williams Automotive Finishes

(SWAF) on a global basis. The clearcoat

has undergone certication to meet the

GMW15406 standard that General Mo-

tors sets to assure that vehicles repaired at

its dealerships use automotive renishproducts of high quality. Elegance

clearcoat is designed for force-dry/booth

applications and is recommended for use

on multi-panel repairs or overall nishing.

Celanese appoints AlgolChemicals distributor forRussia and UkraineCelanese Emulsions Polymers has ap-

pointed Algol Chemicals as its distributor

in Russia and the Ukraine for all its water-

based binders into all end use applications.

Representatives from both companiessigned the agreement on Wednesday at the

European Coatings Show to emphasize the

commitment of both parties to the paint

and coatings industry in Russia.

Algol Chemicals has a long history

of doing business in Russia and we are

convinced they will assist us in reaching

our growth goals by extending the reach

of vinyl acetate/ethylene (VAE) emulsions

in this region, said Rolf Kuropka,

Celanese sales director for EMEA.

Celanese Emulsions is pleased to wel-

come Algol Chemicals into its distribu-

tion network, as they are a good fit with

our philosophy of strong customer ori-

entation and technical support.

Algol Chemicals plans to open a coat-

ings laboratory in the Moscow area, to

provide formulation and applicationdevelopment assistance for local paint

manufacturers. The lab will focus on the

Mowilith brand of dispersions for use in

waterborne paints, which are gaining

favor in Russia for their reduced emis-

sions and costs versus solventborne

alternatives. CW


UGL files for Chapter 11AsWeGoToPress

Index to Companies

This index gives the starting page for a department or feature with a signifi-

cant reference to a manufacturer of paint, coatings, adhesives and sealants.

Subsidiaries are indexed under their own names.

3M. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

AkzoNobel. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10,24,45,50

BASF . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10,19, 24

Bluestar Silicones . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

H.B. Fuller . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .19

International Paint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Jotun . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10,19

Kelly-Moore . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .31

Master Bond . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .24

MesoCoat . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Muralo Paint Company . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31

PPG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10, 18,31

Rust-Oleum . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .24

Sherwin-Williams. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

United Gilsonite Laboratories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

Whitford . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
http://www.coatingsworld.com/http://www.coatingsworld.com/http://www.coatingsworld.com/


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Reichhold World Headquarters and Technology Center

P.O. Box 13582Research Triangle Park, NC 27709

(919) 990-7500 (local) or (800) 431-1920 (toll-free)

www.Reichhold.com

Todays environment is changing and so is Reichhold. Beckosol AQis a new platform of low VOC alkyd latex

resins made from renewable resources. From stains to metal primers, Beckosol AQis the natural selection.

For more information please visit

www.BeckosolAQ.com.

AQ 101

Exterior Stain

AQ 205

Interior Primer

AQ 206

Trim Enamel

AQ 210

Metal Primer

AQ 510

Semi Gloss
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BASF Coatings has opened a new training

center for automotive renishing in

Toluca, Mexico. The new Renish Com-

petence Centre (RCC) is located in the

Toluca Vesta Park industrial area in Mex-

ico State. Approximately 500 customers

per year will undergo training there in the

future, the company said. The training

courses support the BASF Coatings auto-

motive renish brands available in Mex-

ico. The company now has a network of

approximately 50 RCCs throughout theworld. The Renish Competence Centres

are state-of-the-art information and train-

ing centers for spraypainters from all over

the world. More than 10,000 participants

per year attend courses at the centers in

the Europe, Middle East and Africa re-

gions alone. The RCC in Mexico is the

fourth new center to be opened within the

past two-plus years. In 2010, a training

center was opened at the Montataire site

in France for approximately 400 cus-

tomers per year. Prior to that, the 2,000-square meter RCC was inaugurated in

Mnster in 2009, and in late 2008, a

training center was opened in Shanghai to

serve roughly 600 renish specialists per

year. BASF said the need for more train-

ing centers is on the rise.

ABRAFATI 2011issues call for papersABRAFATI (Brazilian Coatings Manufac-

turers Association) has issued a call for

papers for its 12th International CoatingsCongress, which will take place Novem-

ber 21-23 2011 at the Transamerica Expo

Center in Sao Paulo, Brazil. Technicians,

professors, researchers and others inter-

ested in presenting papers at the 12th In-

ternational Coatings Congress may now

submit their abstracts to be evaluated by

the scientic committee. This years con-

gress will highlight recent research and in-

novations related to procedures, products,

raw materials, applications, technology

and environmental care, among otherthemes. Anyone interested in presenting a

lecture or participating in the Poster Ses-

sion should submit an abstract of the pres-

entation to the 12th Congress Committee

by May 31, 2011 through the website

www.abrafati2011.com.br. The summary

should be 20 to 30 lines long, in Por-

tuguese, English or Spanish. It should in-

clude a title, the authors name (and

co-authors), the speakers name and the

basic content summarized.

EPA awards $5.5 million tosupport nanotechnologyresearchThe U.S. Environmental Protection

Agency (EPA) has awarded $5.5 million

to three consortia to support research on

nanotechnology. EPA, in collaboration

with the United Kingdoms Natural En-

vironment Research Council, is leading

this scientific research effort to better

understand the potential risks to peoples

heath and the environment. The scien-

tific information developed from the re-search can help guide EPA and other

agencies in decisions about the safety of

new materials and products that are

made using nanotechnology.

The responsible development of nan-

otechnology can play a major role in sus-

taining a positive, healthy environment, a

vibrant and growing economy, and a high

standard of living, said Paul Anastas, as-

sistant administrator for EPAs Ofce of

Research and Development. Under-

standing the risks posed by engineerednanomaterials is a global challenge that is

best met through international collabora-

tion, drawing on the combined expertise

of researchers from diverse backgrounds.

Nanotechnology is the science of very

small matter called nanomaterials, which

are structured in size between one to 100

nanometers. A nanometer is 100,000

times thinner than a strand of hair. At

extremely small sizes, the laws of physics

change, and nanomaterials can exhibit

unique properties different than thesame chemical substances in a larger

size. This opens up new opportunities for

the development of innovative products

and services.

The grants EPA has awarded will help

researchers determine whether certain

nanomaterials can leach out of products

such as paints, plastics and fabrics when

they are used or disposed of and whether

they could become toxic to people and the

environment. Many U.S. industries can

benet from the positive applications of

nanotechnology, including environmentalremediation, pollution prevention, inno-

vative drug delivery and therapy, efcient

renewable energy and effective energy

storage.

In addition to EPAs $5.5 million, the

Consumer Product Safety Commission

(CPSC) has contributed $500,000

through a new research partnership be-

tween the two agencies. Grant awards

were made to three consortia consisting of

researchers from the United States and the

UK. Each U.S. team of researchers re-ceived $2 million from EPA and CPSC for

a total of $6 million. Each UK team also

receives $2 million from the UK agencies,

resulting in a grand total of $12 million to

conduct the research.

Reduced environmentalimpact and costs forNorwegian Cruise LineTen years ago, Norwegian Cruise Line

applied biocide-free Intersleek foul re-

lease coatings to the 78,309 GRT Nor-wegian Sun when it was built in

Germany. Ten years later, the Intersleek

system has only needed touch-up repairs,

significantly reducing overall paint vol-

ume, packaging, waste and VOC emis-

sions, according to the company. In

addition, because full coats were not nec-

essary, dry-docking time and costs were

also significantly reduced.

During Norwegian Suns dry dock in

the Bahamas in January 2011, it was

noted that the Intersleek system had per-formed well and was in good condition


BASF opens refinishcompetence center in Mexico

Fresh

Paint
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http://www.coatingsworld.com/buyersguide


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with no animal or weed fouling.

We are very pleased with the

performance of the Intersleek

system, said Brian Swensen,

senior vice president, technical opera-

tions, Norwegian Cruise Line. At Nor-

wegian Suns two interim dry-docks, we

only applied a total of 600 liters of In-

tersleek. For a standard antifouling sys-

tem, we would have used approximately

6,000 liters. This has resulted in a 90 per-

cent reduction in VOC emissions and a

100 percent reduction in biocide release.

The fact that no full coats were required

meant that the dockings in 2004 and

2007 were completed ahead of schedule

with lower paint and application costs

than expected.

Intersleek has now been

applied on more than 500

passenger vessels over the

last 15 years, including 100

cruise vessels.

Bluestar Siliconesexpands itsmanufacturingfootprint and R&Doperations in NorthAmericaBluestar Silicones has an-

nounced investment plans to expand its

manufacturing footprint and R&D oper-

ations in North America. These investment

plans include Bluestar Silicones acquiring a

147,000-square foot former textile chem-

icals factory in Charlotte, NC, which will

become home to the companys two man-

ufacturing sites currently located in Ven-

tura, CA, and Rock Hill, SC. The new site,

which sits on 19.4 acres, offers Bluestar


Fresh

Paint

Chemark Consulting launches 3 Steps to Your Future

New program designed to help closely held businesses reach their aspirations in amore competitive and complex world.

According to Chemark Consulting, closely held companies are going to be at a significant disadvantage coming out of the Great Recession oper-

ating in a business environment where capital is tight, uncertainty remains high, complexity is increasing and large competitors are flush with cash.

To help closely held companies surmount these issues, take advantage of the recovery and reach their goals, Chemark Consultings Ira S. Miller,

VP, Enterprise Transformation, has developed a three-step program.

The 3 Steps to Your Future program includes:

1. Understanding company goals.

2. Performing a diagnostic that will address one or more of the following:

a. Reveal the true leverage potential of the business;

b. Benchmark the business against similar, privately held businesses; and

c. Evaluate critical elements of the business process.

3. Sharing proven models and approaches from multiple industries gained through decades of experience as a senior executive. Some commonly

discussed areas include:

a. Releasing cash that is currently tied up in the balance sheet;

b. Improving the effectiveness of the companys distribution system;

c. Increasing the leadership capabilities of the management team.

This program is designed for firms that are wrestling with business issues and want to find a path to overcome

them. Being open and willing to talk about goals is essential to the programs success. To be accepted in the program,

business volume must exceed $10 million annually and the business must be operating for at least three years.

This program is not designed for companies looking for a silver bullet to fix issues and whose financial statements

do not accurately represent the activity of the business, i.e., they include personal expense items.

Chemark will invest up to one hour in a Preliminary Session. For more information please call Ira Miller at 910-246-

0983 or John Phillips at 910-692-2492 to set up an initial phone meeting. Ira will answer any questions and set up a

convenient time for the Preliminary Session. Visit Chemark on the web at www.chemarkconsulting.net.

Ira S. Miller

Norwegian Sun
http://www.coatingsworld.com/http://www.coatingsworld.com/http://www.chemarkconsulting.net/http://www.coatingsworld.com/http://www.chemarkconsulting.net/


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http://www.rodmanpublishing.com/


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Silicones signicant room for

growth to support its global ve-

year strategic plan to become a

leader in the silicones industry.

The sizable footprint in Charlotte will

enable us to expand our manufacturing

workshops, increase our laboratory space

and give us signicant room to grow in

existing specialty markets and enter new

markets, said J. Christopher York, presi-

dent of Bluestar Silicones North America.

In addition, this investment will greatly

improve our day-to-day operational ef-

ciencies to become even more responsive

to market needs.

The company also intends to increase

stafng in sales, marketing and technical

service. Employment is projected to in-

crease 25 percent in the next two years at

the new Charlotte facility. As part of the

plan, existing manufacturing workshops

will begin to be transitioned into the

Charlotte site towards the end of this year.

According to York, new process equip-

ment will be purchased and installed at

the new site for more localized manufac-

turing to support growth in key markets.

In addition, bulk storage capability will

be available at the new site to improve ef-

ciency and assure raw material feed-

stock supply.

This investment also includes expand-

ing Bluestar Silicones R&D capabilities in

North America at the new site. Bringing

R&D personnel together from Ventura

and Rock Hill to Charlotte, combined

with larger R&D laboratory facilities,

new pilot equipment and increased

stafng will offer customers improved

technical responsiveness and faster prod-

uct development.

Bluestar Silicones expects the transi-

tion for customers will be seamless in

terms of supply with noticeable improve-

ments in its manufacturing environment

and operational efciencies.

The company intends to produce its

extensive range of silicone technologies at

the Charlotte facility, including liquid sil-

icone rubbers (LSRs), high consistency

rubbers (HCRs), room-temperature vul-

canized silicones (RTVs), uids, disper-

sions, release coatings, specialty uids,

resins and antifoam, marketed under its

Silbione, Silcolease, Silcolapse, Lyndcoat

and Bluesil trade names.

The new site is expected

to be fully transitioned by

mid-2013

General Motorsnames BASFSupplier of the Year2010BASF has been named Gen-

eral Motors Supplier of the

Year for 2010. The Supplier

of the Year Award recog-

nizes BASF for consistently

performing above expecta-

tions as a global supplier of

OEM coatings to General

Motors. The award has

been given to BASF seven

times in the last nine years,

recognizing the coatings

supplier for excellence in the areas of

quality, service, technology and price.

Nova Technical Committeemeets in LondonOn February 24, 2011 The Nova Paint

Clubs Technical and Purchasing Execu-

tive Committee met in London to discuss

key issues affecting the global coatings in-

dustry. Representatives from leading coat-

ings companies around the globe

discussed proposed legislation impacting

specic materials and concerns over the

global supply chain.

In addition to the discussions, the

Nova Club presented its Gold Award to

the outgoing chairman of the Nova Tech-

nical Committee, Yacov Mor, techical di-

rector of Israels Tambour, a Nova Mem-

ber since 1987. Nova president Joao Ser-

renho thanked Mor for his outstanding

contribution to the Nova Club and pre-

sented him with the Nova Gold Pin.

Mr Mor is succeeded as Chairman of

the Nova Technical Committee by Dr

Mosongo Moukwa, Technical Director of

Asian Paints. The next Nova Technical

Committee meeting will be in London in

October 2011 and will coincide with

meetings of the wider Nova Board.

PPG publishes ULTRA-Coolcoatings brochurePPG Industries coil and extrusion coatings

group has published a brochure highlight-

ing colorful Duranar ULTRA-Cool and

SUPERL II ULTRA-Cool infrared-reective

coatings for metal roofs, sidewalls and

building components. The six-page booklet

quanties the energy and environmental

benets associated with ULTRACool coat-

ings, which are designed to deect solar

heat away from buildings so they stay

cooler and use less energy for air condi-

tioning. Duranar ULTRA-Cool coatings

are available in a broad palette of light and

dark colors, enabling architects to design

bold, distinctive buildings without sacric-

ing energy performance. The brochure also

features Duranar VARI-COOL coatings,

the rst metal coatings to combine

ULTRA-Cool coatings technology with


Fresh

Paint

Nova president Joao Serrenho (left) thanked

Yacov Mor for his outstanding contribution

to the Nova Club and presented him with the

Nova Gold Pin.

BASF receives the General Motors Supplier of the Year Award

for 2010 at the GM Renaissance Center in Detroit Michigan.

Pictured from left to right are Jim Hentschel, Executive Direc-

tor and Global Functional Leader, Body, Exterior, Dimensional

Engineering, General Motors; Beate Ehle, Executive Vice Pres-

ident, BASF Corporation; and Randy Pappal, Executive Direc-

tor and Group Global Purchasing Leader, Body/Exterior,

Interior/Safety, HCAV and Mexico, General Motors.


15/52

special-effect pigments that change color

depending on how light refracts off their

surface and the angle from which they are

viewed, the company said. Duranar

ULTRA-Cool and Duranar VARI-Cool

coatings are based on the Duranar PVDF

coating system by PPG, which has a 40-

year history of performance in harsh build-

ing environments. The coatings also meet

steep-slope, cool roof requirements for En-

ergy Star Title 24 and LEED criteria pub-

lished by the U.S. Green Building Council

(USGBC). Superl II ULTRA-Cool coatings

are formulated with a proprietary silicone-

polyester resin technology that provides

chalk- and fade-resistance. To download a

copy of the ULTRA-Cool coatings

brochure, visitwww.ppgideascapes.com.

Jotun & Aibel sign contract forcoating the top of the platformat Aibels Yards

Statoils next offshore newbuilding proj-

ectthe Gudrun platformwill be in-

stalled west of Stavanger, close to the UK

border. Newbuilding contract for coating

the platform topside was signed with

Aibel in the beginning of February 2011.

Topside will be built at Aibels yards in

Thailand (60 percent), Poland (20 per-

cent) and in Norway (20 per-

cent). Jotuns fully pre-quailed

Norsok system number one will

be applied. In addition, earlier

last year, another contract was signed for

supplying coatings for the jacket, which is

currently under construction at Aker So-

lutions yard in Verdal, Norway. The jacket

splash zones will be protected with

Baltoake and Marathon, while the sub-

mersed part of the jacket will be protected

with Jotacote Universal.

Lampo electric sports carcoated with eco-friendlyGlasurit paintsThe Swiss design company Protoscar SA

unveiled its Lampo 1 electric showcar in a

brand new look at the 2011 International

Geneva Motor Show. The color by BASF

Coatings Glasurit that lends the Lampo

its cool appearance is called Ice. The

Lampo, which means lightning, was al-

ready presented in Geneva with a BASF

nish back in 2009. The eco-friendly elec-

April 2011 www.coatingsworld.com Coatings World | 15

Fresh

Paint

PPGs ULTRA-Cool coatings brochure high-

lights Duranar technology.
http://www.ppgideascapes.com/http://www.coatingsworld.com/http://www.coatingsworld.com/http://www.specpoly.com/http://www.coatingsworld.com/http://www.ppgideascapes.com/


16/52

tric sports car prototype reaches

speeds of 200 kilometers and has

268 PS, powered by its energy

source of two lithium-ion batter-

ies. In keeping with the energy source,

Protoscar also set high standards in termsof eco-friendliness for the renishing proj-

ect, choosing Glasurit 90 Line waterborne

basecoats for the rerelease of the Lampo

1. The waterborne paint system has a re-

duced solvent content and meets current

VOC legislation.

MesoCoat & University ofAkron sign agreement foradvanced inorganic coatingsMesoCoat, Inc. and The University of

Akron (UA) have formed a collaborativeeffort to develop and accelerate com-

mercialization of advanced inorganic

coatings directed at reducing the nations

$300 billion corrosion problem. Under

this collaborative effort, financed

through the recently awarded and highly

competitive $2 million Ohio Third Fron-

tier Award, The University of Akrons

Corrosion and Reliability Engineering

(CAREs) program and MesoCoat will

perform development, testing and risk


Fresh

Paint

Dean Webster to receive 2011 Roy W. Tess Award

The Officers and the Award Committee of the Division of Polymeric Materials: Science and Engineering (PMSE) of the American Chemical Soci-

ety have named Dr. Dean C. Webster of North Dakota State University, Department of Coatings and Polymeric Materials as the recipient of theRoy W. Tess Award in Coatings for 2011. Webster will receive the Roy W. Tess Award from Todd Emrick, chair of the PMSE Division, on August

29, 2011, during the 242nd National Meeting of the American Chemical Society in Denver, CO. The award consists of a plaque and a $3,000

cash prize.

At North Dakota State University, Webster carries out research on the synthesis and characterization of novel polymers. His specific areas of

focus include the synthesis of new high performance polymers and thermosets, polymerization reactions, quantitative structure-property rela-

tionships, and the use of natural products in coatings systems. He has contributed over 48 papers and publications and is credited with 11

patents on coatings related topics. Webster is a past chair of the Polymeric Materials: Science and Engineering Di-

vision of the American Chemical Society, is on the Professional Development Committee of the ACA, and was an

editor for and now sits on the editorial board of the journal Progress in Organic Coatings.

Webster received both his B.S. degree in Chemistry and his Ph.D. in Materials Engineering Science from the Vir-

ginia Polytechnic Institute and State University, the latter of which he earned in 1984. He began his career in the

coatings industry working for the R&D Department of the Consumer Division of Sherwin-Williams in Chicago, IL.At Sherwin-Williams, Webster was involved in resin development for industrial coatings as well as long-range re-

search in new resins and crosslinking chemistry. In 1993 he moved to Eastman Chemical Company where he led

project teams in the areas of application development for new monomers, new chemistry for coatings systems,

and polymer development for coatings. In 2001 he joined the faculty of the Coatings and Polymeric Materials De-

partment at North Dakota State University.

One of Websters main research interests has been applying combinatorial and high throughput methods to

the field of materials science in order to explore and screen a wide variety of polymer compositions in a short time period for polymer synthe-

sis, formulation, and coatings properties. He is also interested in non-toxic fouling release coatings for naval vessels. These coatings are made

by synthesizing crosslinked siloxane-polyurethane coatings that self-stratify into a soft and low surface energy siloxane outerlayer with a tough,

durable polyurethane sublayer, which utilizes combinatorial and high throughput methods.

Webster won the first place Roon Foundation Award for the best paper at the 2003, 2004 and 2006 ACA-sponsored International Coatings

Exposition (ICE). He was also the invited keynote Technical Focus Speaker at the 2004 ICE.

Dean C. Webster

BASFs light silver with a bluish-greenish effect combined with the Glasurit 923-335 clearcoat

created the Ice look of Protoscars Lampo 1.



reduction of advanced inorganic coatings

(including ceramer, metallic, and ceramic

nanocomposite coatings) in a new joint-

use facility to be built at the University.

MesoCoat will provide development en-

gineers and technicians to supervise and

train University interns as well as their

award winning CermaClad high energy

density, large area, high speed cladding

technology to apply these advanced coat-

ings to various metal surfaces. This col-

laborative effort will utilize the expertise

of two leading corrosion solution organ-

izations to develop new coating applica-

tions that will reduce corrosion costs and

future emissions for several industry sec-

tors including conventional and alternate

energy production, infrastructure and

transportation.

Researchers from ChineseAcademy of Sciencesdevelop a reflective coatingScientists in China have made a reective

coating with a structure that mimics the

underside of a poplar tree leaf. The coat-

ing could be used on the outside of build-

ings to counteract the heating effect of

carbon dioxide emissions, reducing the

energy needed to cool the building from

the inside.

Yanlin Song and colleagues from the

Chinese Academy of Sciences, Beijing,

mimicked the structure of the leafs lower

surface using polymers spun into reec-

tive lms consisting of long, hollow uni-

form bers.

The underside of the poplar leaf is bet-

ter at reecting light than the top. This is

because of the cool roof effect, in which a

layer of hairs on the underside reects the

light, so that less heat penetrates the leaf.

The leaf turns over in strong sunlight to re-

veal the underside and as the light is being

reected rather than absorbed, the leaf ap-

pears white. Normally, the poplar tree

looks green, but sometimes in the summer,

the tree shows a white cast, said Song.

The team discovered that controlling

the film thickness and making the cross

section of the fibers as similar to

the leaf hair as possible is the

key to high reflectivity. They

tested their films by coating

them onto the compound diarylethene,

which changes from red to colorless in

the presence of visible lightthe struc-

ture changes from a closed ring to an

open ring. They found that the coating

stopped the diarylethene changing color,

and had the additional benefit of being

hydrophobic.

The reflectance and waterproof

nature of the coatings make them ideal

candidates for a number of building

situations, said Robert Lamb, an expert

on surface science. Improving the

durability of such delicate interfaces

with the environment will be the major

hurdle.

Song says that his team will continue

to develop highly reective materials,

widening the wavelength at which they

function, to eventually be used to improve

the efciency of lighting. CW

Fresh

Paint

Innovation and Sustainability

The latest developments and future trends in coatings

November 21, 22 and 23 2011 So Paulo Brazil

Call for PapersSubmission Deadline: May 31st, 2011

www.abrafati2011.com.br/ (5511) 3813 8896

ABRAFATI Brazilian Coatings Manufacturers Association
http://www.coatingsworld.com/http://www.coatingsworld.com/http://www.abrafati2011.com.br/http://www.coatingsworld.com/http://www.abrafati2011.com.br/


18/52

Patent No. U.S. 7,794,844 B2

PPG Industries has been granted a patent

for a multi-component composite coating

comprised of a rst coating formed from

a composition comprised of a melamine

group-containing polyethylenically unsat-

urated compound comprised of a plurality

of alkoxy groups; and a second coating

deposited directly adjacent to the rst

coating and comprised of a lm-forming

resin comprised of functional groups re-

active with the alkoxy groups of themelamine group-containing polyethyleni-

cally unsaturated compound.

Ciba patents stronglyadherent coatingPatent No. U.S. 7,790,244 B2

Ciba Specialty Chemicals Corp. has ob-

tained a patent for a method for improv-

ing the adhesion of coatings to an

inorganic or organic substrate wherein at

least one copolymer or cooligomer com-

prised of monomer units derived from atleast one monomer selected from the

group consisting of acrylate and acry-

lamide monomers, at least one monomer

selected from the group consisting of

amine containing ethylenically unsatu-

rated monomers, at least one monomer se-

lected from the group consisting of

ethylenically unsaturated associative

monomers and at least one monomer se-

lected from the group consisting of poly-

acrylates of polyols, is added to the

coating and the copolymer or cooligomeris at least partially neutralized with acid

prior to application to the inorganic or or-

ganic substrate.

BASF patents solidresin-crosslinker foraqueous coatingsPatent No. U.S. 7,790,011 B2

BASF Coatings has received a patent for

a method of coating an article comprised

of blending a resin and a curing agent,

wherein the resin is ionizable and has pen-dant amino groups; melting the resin and

the curing agent at a temperature less than

the thermal curing temperature of the cur-

ing agent; cooling the blended, molten

resin and curing agent until solid to form

a solid, blended resin-curing agent; grind-

ing the solid, blended resin-curing agent

into a powdered or granular form to pro-

duce a granular, solid resin-curing agent;

dispersing the granular, solid resin-curing

agent in an aqueous medium, wherein dis-

persing further includes adding an acidic

salting agent; thereby forming a coatingdispersion, wherein the resin in the coat-

ing dispersion is neutralized by the acidic

salting agent, rendering the resin water-

dispersible and the coating dispersion ca-

thodically electrodepositable; and

applying the coating dispersion to an arti-

cle by cathodic electrodeposition; wherein

the granular, solid resin-curing agent is

transported to a coating preparation site

prior to the dispersing step; or the solid,

blended resin-curing agent is transported

to a coating preparation site prior to thegrinding step.

Adherent coating forresinous substratesPatent No. U.S. 7,763,679 B2

E.I. du Pont de Nemours and Company

has been granted a patent for a coating

composition that when applied over a

resinous substrate produces an adherent

coating. The composition is comprised of

a crosslinkable component comprised of

a polymeric mix containing at least onecrosslinkable copolymer polymerized

from a monomer mixture comprised of

one or more ethylenically unsaturated

monomers having on average 1 to 10 hy-

droxyl groups and a saturated hydrocar-

bon polymer, wherein the monomer

mixture is comprised of in the range of

from 70 parts to 99 parts of the ethyleni-

cally unsaturated monomers and 1 part to

30 parts of the saturated hydrocarbon

polymer, all in parts by weight based on

100 parts by weight of the crosslinkablecomponent; and a crosslinking compo-

nent comprised of cycloaliphatic polyiso-

cyanate of the formula: R1(R2

NCO)n wherein R1 is a substituted or

unsubstituted cycloaliphatic group con-

taining 3 to 20 carbon atoms in the ring,

R2 is independently selected from a direct

bond, a straight aliphatic group or

branched aliphatic group, wherein the

aliphatic group has from 1 to 6 carbon

atoms, and wherein n ranges from 2 to 10.

PPG patents coatingscomprising terpenePatent No. U.S. 7,776,959 B2

PPG has been granted a patent for a coat-

ing comprised of a hydroxy functional

polymer comprised of a terpene and a hy-

droxy functional acrylic monomer that is

polymerized with terpene by free radical

polymerization, wherein the monomer is

not maleic acid/anhydride, and wherein

the hydroxy functional polymer is com-

prised of 30 percent weight or greater of

the terpene.

3M patents adhesivecompositionPatent No. U.S. 2010272942

3M Innovation Properties has patented a

pressure-sensitive adhesive composition

having improved initial tack (generally,

the pressure-sensitive adhesive composi-

tion comprises (1) a carboxylic group-

containing (meth)acrylic tacky polymer

having a weight average molecular

weight of less than 800,000 and a glasstransition temperature of -100 C to -30

C, and (2) an amino group-containing

(meth)acrylic non-tacky polymer having

a weight average molecular weight of

from 30,000 to 100,000 and a glass tran-

sition temperature of 20 C to 90 C. The

amino group-containing (meth)acrylic

non-tacky polymer (2) is present in an

amount of no less than 1 parts by mass

and less than 20 parts by mass on a basis

of 100 parts by mass of said carboxylic

group-containing (meth)acrylic tackypolymer (1). CW


PPG patents dual cure coatingPatents



H.B. Fuller Company reported nancial results for the rst quar-

ter that ended February 26, 2011. Net income for the rst quarter

of 2011 was $14.4 million, or $0.29 per diluted share, versus $19.0

million, or $0.38 per diluted share, in last years rst quarter.

Net revenue for the rst quarter of 2011 was $339.5 million,

up 9.7 percent versus the rst quarter of 2010. Higher average

selling prices, higher volume and acquisitions positively impacted

net revenue growth by 6.8, 2.2 and 1.7 percentage points, re-

spectively. Foreign currency translation reduced net revenue

growth by one percentage point. Organic revenue grew by nine

percent year-over-year. On a sequential basis, net revenue de-

creased approximately six percent relative to the fourth quarterof 2010, in-line with typical seasonal patterns, the company said.

Gross prot margin was down approximately 300 basis

points versus the rst quarter of 2010, primarily due to the cu-

mulative effect of escalating raw material costs over the past year.

Gross prot margin improved by 20 basis points versus the pre-

vious quarter as a combination of product reformulation and

pricing actions offset ongoing raw material cost increases. Rela-

tive to the prior year, Selling, General and Administrative expense

was higher by 5.9 percent, but down 80 basis points as a per-

centage of net revenue.

At the end of the rst quarter of 2011, the company had cash

totaling $122 million and total debt of $239 million. This com-pares to fourth quarter levels of $133 million and $251 million,

respectively. Sequentially, net debt was essentially unchanged.

Cash ow from operations was $1.5 million in the rst quarter,

slightly better than last year, driven by better net working capi-

tal management, offset by lower net income.

We are pleased with the results of the rst quarter, said Jim

Owens, H. B. Fuller president and chief executive. We contin-

ued our growth momentum with organic revenue up nine per-

cent from last year. While raw material costs continued to rise in

the quarter, our gross margin improved sequentially due to a com-

bination of pricing actions, reformulation and product substitu-

tion that were executed efciently by the entire organization. Wehave bumped up our full-year revenue guidance to between 10

percent and 12 percent above last year primarily to reect addi-

tional price increases required to recover material costs. We met

our expectations for protability in the rst quarter and, as a re-

sult, we are reafrming the full-year earnings per share guidance

that we provided at the beginning of the scal year.

BASF achieves a capital gain of 900 M from K+SAktiengesellschaft shares saleBASF SE has successfully placed approximately 19.7 million

shares of K+S Aktiengesellschaft (representing 10.3 percent of

the companys share capital) with institutional investors at aprice of 50.00 per share. It was achieved through an acceler-

ated bookbuilding transaction. The total proceeds of the trans-

action amount to approximately 1 billion. BASF achieved a

capital gain before taxes of about 900 million from the sale.

Jotun reports strong quarter resultsJotuns operating revenues and prots reached record ldevels in

2010, as a result of volume increases in all of its segments and

strong performances in high-growth markets. The company re-

ported operating revenues of NOK 12.0 billion in 2010, up from

NOK 11.2 billion the previous year, while operating prot rose

to NOK 1.34 billion in 2010, from NOK 1.16 billion in 2009.

Jotun sold 10 percent more paint in 2010 than in the previ-ous year. Jotuns strategy of operating across a range of market

segments and geographical regions continues to deliver positive

results, as strong sales in parts of Asia and the Middle East off-

set slower sales in Europe and the US. Rising cost of major raw

materials such as epoxies, titanium dioxide, acrylics and metals,

affected Jotuns margins. Jotun supplied coatings to iconic build-

ings including Burj Khalifa in Dubai, the worlds tallest building,

and Canton Tower in China. CW

H.B. Fuller reports first quarter 2011 results FinancialNews

Successful Strategies for Decision-Makers

CHEMARK

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Web Site:chemarkconsulting.netPartner Offices: Dorking, ENG Research Triangle Park, N Detroit, MI

Core CompetenciesValue Implications for CLIENTS

Value Systems Analysis Customer Relationship

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& Planning

ChemarkConsulting Group isa 30-year-old management

consulting firm thatconcentrates on tactical &

strategic activities surroundingall industries pertaining to coat-

ings, adhesives, sealants,resins, polymers and additives.

Since 1975, its global clientsinclude product formulators,raw materials and application

equipment suppliers andend-users.

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20/52

Brazils decorative paints and coatingsmarket was worth $2,077.3 million in

2010, according to Frost & Sullivan. With

a compound annual growth rate of 5.8

percent, this is likely to increase to

$3,262.6 million by 2017, the research

rm said. Almost 100 percent of local con-

sumption is produced locally, while the ex-

ports contribute to approximately ve

percent of the total revenues, and are con-

centrated on big multinational companies.

The segment corresponds for 63.8 per-

cent in terms of revenue of the total paintsand coatings market in 2010. The industrial

segment held the second-largest position,

with 21.4 percent, followed by the renish

and automotive sectors, with 14.8 percent

all together. In 2009, the decorative segment

was the least affected by the economic cri-

sis, with a revenue loss of 2.4 percent,

whereas the total market lost ve percent.

The decorative paints and coatings mar-

ket is highly fragmented, with the top ve

participants representing about 80 percent

of the market, and the 10 biggest players, 90percent of the market. The market is prima-

rily driven by the construction and do-it-

yourself (DIY) industries. Governments

major investments in social housing and in-

frastructure, and taxes reduction for the

construction industry drove the market

growth in 2009 and 2010, preventing it

from witnessing a major revenue slump as

the industry shrank 2.4 percent, said Caio

Carvalho, Frost & Sullivan research analyst.

The insufcient local raw material sup-

ply, which can meet only approximately 40percent of the total industrys needs, is a

major market restraint. Investments in this

eld may raise revenues, prot and margin.

In Brazil, the per capita consumption of

paints is approximately liters, whereas it is

15 liters per capita in the U.S. and more

than 20 liters per capita in other developed

countries. This low paint consumption is a

challenge to the market participants, as

there is a cultural barrier and paint is not

regarded as a necessary good.

Ceresana analyzes theadhesives marketMarket research institute Ceresana Re-

search, Konstanz, Germany, has published

a report that analyzes the European adhe-

sives market. According to Ceresana, Ger-

many accounts for approximately 18.5

percent of all demand for adhesives in Eu-

rope, followed by France, Italy and the

UK. However, the highest growth rates are

seen in Russia, Poland and Turkey. The

rm said it expects European adhesivesrevenue will rise to 8.25 billion by 2017.

In Western Europe, the demand for adhe-

sives is especially growing in Germany,

Finland and Sweden.

Paper, packaging and the construction

industry are the most important elds of

application. New constructions and pub-

licly nanced infrastructure projects play an

essential role for the demand for adhesives

in the construction industry. Due to EU sub-

sidies, this effect can be felt more clearly in

Eastern than in Western Europe. An ongo-ing trend is the enhancement of energy ef-

ciency and a reduction in CO2 emissions.

Adhesives are increasingly needed for the

renovation of buildings.

Ceresana Research anticipates that the

demand for adhesives in medical engineer-

ing and the automobile and electronics in-

dustry will see growth rates of 2.7 percent

to 3.8 percent. Especially manufacturers of

acrylate adhesives, which are needed for

cars and rail vehicles, are proting from the

industrys good economic development.The same applies to epoxy resin adhesives

that are additionally used in aircraft con-

struction. Radiation curing adhesives are

expected to record considerable growth in

the electrical and electronics industry. In

general, environmentally friendly adhesives

are gaining importance.

The study provides a concise overview

of the different types of adhesives and of-

fers an analysis of the adhesives market in

31 European countries. It highlights the

most important elds of application indi-vidually, such as wood processing, the au-

tomotive industry, shoes and leather, but

also technical textiles, sports articles, toys

and medical applications. The index of

manufacturers in Volume II provides 199

proles of adhesive producers from 28

countries. The report, available in English

or German, forecasts market opportuni-

ties and risks until 2017. For more info

visitwww.ceresana.com/en/market-stud-

ies/industry/adhesives. CW


Brazils decorative paints market to growMarketReports
http://www.ceresana.com/en/market-studies/industry/adhesiveshttp://www.ceresana.com/en/market-studies/industry/adhesiveshttp://www.coatingsworld.com/http://www.coatingsworld.com/http://www.ceresana.com/en/market-studies/industry/adhesiveshttp://www.ceresana.com/en/market-studies/industry/adhesiveshttp://www.blairgowrieassociates.com/mailto:[email protected]://www.coatingsworld.com/



Valspar Strengthens Brazil Investment

Latin America International Coatings Scene

by Charles W. Thurston

Latin America Correspondent

[email protected]

Valspar Corp.s recent acquisition of

Brazils Isocoat Tintas e Vernizes Ltda.,

located in Araariguama, in So Paulo

state, further strengthens Latin American sales

of powder, liquid and electrodeposition coat-

ings for the company, which has been workingto augment growth in foreign sales.

Isocoat, which began business producing

electrostatic dust coatings, had sales of $34

million last year, and has the capacity to pro-

duce 10,000 metric tons of product per year,

according to a company report. Among its ex-

port markets are Argentina and Colombia. Iso-

coat is a leader in the industry in Brazil and

was the first Brazilian dust coatings company

to gain certification from Qualicoat under the

Zurich-based Association for Quality Control

in Lacquering, Painting and Coating Industry.Apart from its Isocoat acquisition in Brazil,

Valspar in 2006 formed a joint venture with

Tekno S.A. to supply coil coatings in the coun-

try. Tekno augmented its coil coating line ca-

pability with a $28 million investment at its

facility in Guaratinguet, in Sao Paulo state, in

2009. Tekno products are marketed under the

Kroma brand.

Tekno operates four subsidiaries. The first

is Tekrom Transportes Representacoes e Mon-

tagens Ltda, which provides freight trans-

portation services. Next, Profinish Industria eComercio de Produtos Quimicos Ltda, manu-

factures chemical products for metal and plas-

tic surface treatment. MSC/Tekno Laminates

and Composites Ltda, manufactures and sells

laminates and composites for the automobile

industry. And finally, Perfilor SA Construcoes,

Industria e Comercio, produces and commer-

cializes steel tiles and furniture covers for the

industrial sector.

Valspars powder coating brands in Brazil in-

clude Polister TGIC, Polister Epxi Hbrido,

Epxi and Polister Uretano. The company alsomarkets Vectrogard electrocoatings.

Elsewhere in Latin America, Valspar has a

subsidiary in Mexico. Valspar Mexicana, S.A.

de C.V. brands include Valspar, EzDex,

EcoDex, Duraspar, Valflex, Fluropon, Dy-

naprime, Greenbar and Vectrogard. In 2000,

Valspar acquired Lilly Industries, including its

manufacturing operations in Mexico.

In its most recent annual report, Min-

neapolis-based Valspar noted that it expected

growth in coil coatings business in Brazil, Viet-nam, China, Australia and India.

In 1996, Valspar derived only five percent

of its global sales outside of the U.S., but by

2006, the foreign sales share rose to more than

30 percent. Much of this foreign revenue was

based on foreign manufacturing, since only 3.5

percent of the companys sales resulted from

exports in 2006.

Valspar reported 2010 sales at $3.22 bil-

lion, up 12.1 percent from 2009. Net income

for 2010 was $222.1 million compared with

$160.2 million in 2009.Environmental issues are core considera-

tions at Valspar, which reports its environ-

mental impact annually, and provides support

to community efforts such as Habitat for Hu-

manity. Separately, the Valspar Foundation

supports philanthropic projects and provides

emergency relief on a global basis. The com-

pany reports its VOC emissions, other haz-

ardous air pollutants, as well as material use

efficiency and waste minimization, and energy

efficiency and management. Over the past five

years, Valspar has cut its total emissionsroughly in half. CW

Valspar continues

to expand its

global business.

Valspar has grown its Brazil base with the pur-

chase of Isocoat Tintas e Vernizes Ltda., a $34 mil-lion paint producer.
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22/5222 | Coatings World www.coatingsworld.com April 2011

Paint Firms Look to Emerging Economiesfor Growth Opportunities

International Coatings Scene Europe

by Sean Milmo

European Correspondent

[email protected]

Many of Europes large and medium-

sized coatings companies, predomi-

nantly based in Western Europe, are

having to grapple with the problem of operat-

ing businesses in markets with different charac-teristics and growth rates around the world.

Also private equity funds are now taking the

opportunity to ofoad investments in the sector,

which they made before the recession.

They have a slow-growing domestic market

so that much of their increases in sales have to

come from expansions in the fast-growing mar-

kets of the emerging economies of Asia, Latin

America and Eastern Europe.

The contrasts between the mature and de-

veloping segments of the global coatings sector

has been evident in the latest annual results of

Europes paint producers.

AkzoNobel, the worlds biggest coatings pro-

ducer, recorded 33 percent and 25 percent rises

in Asia and Latin America respectively last year

in decorative paints. In Europe its decorative

sales increased by two percent.

Overall AkzoNobels sales of decorative

paints went up by nine percent to 5 billion

($7.1 billion) and those of performance coatings

by 16 percent to 4.8 billion. With revenue from

its specialty chemicals operation, approximately

40 percent of its sales now come from fast-

growing markets.

With such big differences in geographical

growth rates, many European coatings compa-

nies, even SMEs, have been extending their ac-

tivities outside their Western Europe base into

Eastern Europe and countries on the periphery

of Europe. The multinational players are now

investing heavily further afield in Asia and

Latin America.

European coatings companies with a global

reach tended last year to be the leading per-

formers in terms of sales increases as well asprotability. BASF Coatings, a large proportion

of whose sales come from the global OEM mar-

kets, beneted from a revival in the automobile

market worldwide with an 19 percent rise in

sales to 2.6 billion.

Norwegian-based Jotun, which is probably

the most internationalized of the top-ranking

pure-play European coatings companies with

non-European sales of approximately 60 percent,

pushed up revenue by seven percent to 12 billion

Norwegian kroner ($2.1 billion) with operating

prot up 16 percent to 1.2 billion kroner.

Its combined investments in capacity, per-

sonnel, new markets and R&D were the highest

last year in the companys 80-year-old history.

A large proportion of the investments were in

the Middle East and Asia, which account for the

vast majority of its sales outside Europe.

In the running of their increasingly interna-

tionalized businesses, European coatings com-

panies are adopting different strategies in

different regional markets. Most companies

have been intent on reducing costs and raising

cash flows across the world. Our markets

have not yet fully returned to pre-recession lev-

Slow, stable

domestic markets

are the backbone

of operations, but

growth lies in Asia,

Eastern Europe and

Latin America.
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els and raw material prices are still

volatile, so discipline remains key, said

Hans Wijers, AkzoNobels chief execu-

tive and chairman.

However in Europe, coatings compa-

nies are continuing to be intent on run-

ning a lean operation. Some of them are

undergoing a lot of restructuring and re-

organizing of activities in order to keep a

tight grip on costs by improving infra-

structure and distribution and curbing in-

vestments to increase cash ow and

strengthen margins.

With many, the majority of investment

is being made outside Western Europe,

particularly in Asia. While Jotun is build-

ing a new paints plant in Norway after

closing two in the country, its other major

projects are the construction of a produc-

tion facility and distribution center in

Malaysia and Singapore, two plants in

China and an expansion of a powder

coatings unit in the United Arab Emirates

(UAE) while it has plans for a new water-

borne coatings plant in neighbouring

Saudi Arabia.

In decorative paints markets outside

Western Europe, European companies are

channelling a lot of money into building

up awareness of their brands. AkzoNobel

last year increased promotional expendi-

ture by 30 percent from ve percent to six

percent of revenue.

In Europe coatings producers tend to

concentrate on reinforcing their long-es-

tablished premium brands by introducing

backup services related to them, such as

help with color choices and interior de-

sign. But these high-margin premium

products can be relatively protable even

during periods of sluggish growth, which

is a major reason for European coatings

multinationals wanting to ensure they re-

tain a rm foothold in the region.

In the global decorative market, vol-

ume outstrips value so while decorative

paints account for 51 percent of output

they make up only 44 percent of the value,

according to the latest gures from the In-

ternational Paint and Printing Ink Council

(IPPIC). In Europe the position is reversed

with its share of the worldwide paints

market being higher by value than volume.

At Finnish-based Tikkurila, a regional

player in decorative and industrial coat-

ings covering the Nordic countries, East-

ern Europe and Russia and the rest of the

former Soviet Union, operating margins of

approximately 11-13 percent were

recorded by its Scandinavian and Russian

operations. The exception was its Central

and Eastern European activity, dominated

by Poland, in which margins slumped to

four percent, partially due to intense com-

petition in the Polish market.

Europe does have a number of coatings

sectors with comparatively high growth

rates, mainly in industrial coatings, which

are exported out of the region around the

world. These include wood nishes and

powder coatings where companies re-

ported last year that growth was in the

high single gures or even double digit.

Jotun, whose home base in Norway is

outside the European Union, is aiming to

achieve a 15 percent annual growth in the

17 countries of the Eurozone by exploit-

ing the economies of scale of centralized

plants and distribution points, particularly

in the protective coatings segment.

The company, which began its interna-

tional expansion in 1962 with the open-

ing of a plant in Libya, has conceded that

it may have to do some reorganizing in

the Middle East and North Africa because

of the political unrest in the region.

After establishing a major interna-

tional base in the UAE, it had decided to

refocus on North Africa and the Eastern

Mediterranean as an area of enlargement

by building up a dealer network and re-

cruiting personnel. Its plans have also in-

cluded a new factory in Libya. Now it

says that political upheaval in North

Africa and the Middle East may slow fu-

ture growth.

For experienced international opera-

tors like Jotun the restructuring of a for-

eign activity due to political

developments will not be unusual. There

is still likely to be plenty of opportunities

for slower but high-margin growth within

Europe itself. CW

Europe International Coatings Scene
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24/52

Rust-Oleum has introduced Countertop

Transformations, do-it-yourself (DIY)

decorative coating system that can repli-

cate the look of sought-after countertop

materials like natural stone. The coating

system eliminates the need to hire a con-

tractor and the mess associated with coun-

tertop replacement. It also can be used on

bathroom vanities, bar tops, tabletops and

more. Countertop Transformations is

available in a variety of on-trend nishes

to complement any dcor, including Peb-

bled Ivory, Desert Sand, Java Stone, Onyx

and Charcoal. It stands up to daily wear

and tear, the company said, and features

HomeShield Antimicrobial Protection to

protect the painted surface by inhibiting

the growth of mold, mildew and other

odor or stain-causing microbes.

AkzoNobel expandsarchitectural powder coatingsAkzoNobel Powder Coatings has ex-

panded its product offering to the con-

struction industry, making Interpon D

available from stock in the largest ever se-

lection of colors, gloss levels and textures.

At the forefront of the expansion are

so-called superdurable systems, with

three times the life expectancy of standard

systems. The companys Interpon D2525

superdurable brand is now available in

smooth gloss in a wide range of RAL

shades under the name Interpon D2525

SD, and in a new attractive texture under

the name Interpon D2525 Structura.

Another important addition is a full se-

lection of RAL shades in a standard dura-

bility semi-gloss system, under the name

Interpon D1036 Satin. Semi-gloss n-

ishes are becoming steadily more popular,

transforming the historical preferences for

matt in the UK and high gloss in mainland

Europe, said Russell Deane, market man-

ager, architectural, AkzoNobel Powder

Coatings Europe West.

When we acquired the Rohm & Haas

powder coating activities of Dow last year,

we said that the combination would lead

to an improved offer to customers, said

Gordon MacLeman, managing director

AkzoNobel Powder Coatings Europe

West. Here is the rst strong evidence of

what we meant. Combining Rohm &

Haas market-leading stock range of su-

perdurable systems and full satin offer

with AkzoNobels new textured super-

durable products provides our industry

partners with a complete choice of dura-

bility, color and nish for their projects.

Superdurable systems were introduced

by AkzoNobel in 1991, at a time when the

only requirement was to meet a weathering

test of one-year in Florida. These systems

met a much tougher three-year requirement.

As powder coatings have matured as a mar-

ket, and buildings coated many years ago

show their age, architects have increasingly

become convinced of the need for this im-

proved performance, to ensure their monu-

ments look good for longer.

Master Bond Launches EP21AR,two-component epoxyFor applications demanding exceptional

chemical resistance, especially to acids,

fuels and oils, Master Bond has developed

EP21AR. Whether coating, lining, bond-

ing or sealing, this two-component epoxy

can withstand harsh, acidic environments,

including prolonged immersion in 96-98

percent sulfuric acid and 36 percent hy-

drochloric acid for over a year, the com-

pany said. With a dielectric strength of 400

volts/mil, EP21AR is a durable and stable

epoxy that is also a superb electrical insula-

tor. Its coefcient of thermal expansion is 45-

55 ppm/C, and it is serviceable from -60F

to +275F. It produces high strength, abra-

sion resistant bonds with a tensile strength

over 10,000 psi, a shear strength exceeding

2,700 psi, and a compressive strength greater

than 14,000 psi at 75F.

EP21AR is easy to use with a forgiving

two to one mix ratio by weight, and a

mixed viscosity of 10,000-15,000 cps. It

is 100 percent reactive with no solvents or

diluents and can be applied smoothly in


New Rust-Oleum CountertopTransformations DIY coating system

NewP

roducts

The Countertop Transformations DIY system

can replicate materials like natural stone.


25/52April 2011

any thickness. This epoxy has a working life of 45 to 55 minutes

at ambient temperature for a 200-gram batch, and cures at room

temperature or faster at elevated temperatures. It bonds well to

a wide variety of substrates, including metals, glass, ceramics, ce-

ments, vulcanized rubbers, wood and many plastics.

EP21AR is packaged in pint, quart, gallon and ve-gallon

container kits. It is widely used in an array of industries, includ-

ing oil and chemical processing, maintenance and repair, optics,

metalworking, appliance, and electrical/electronic.

Master Bond EP21AR is ideal for applications that require

high strength, electrically insulative bonds in an acidic or corro-

sive environment.

BASF Coatings introduces Polyceram and CoiltecBASF has introduced the new Polyceram Plus topcoats and the

chromate-free Coiltec universal primer. BASF Coatings specically

developed the Polyceram Plus topcoat portfolio for the European

coil coatings market. The exibility and weathering resistance of

the coating are also an important positioning element for the var-

ious product lines comprising the new topcoat system. This entire

spectrum of weathering resistance properties as outlined in Euro-

pean standard DIN EN 10169, can be covered with the new prod-

ucts. The new topcoat family consists of only eight product lines.

They replace the over 20 different product lines previously on

offer. BASF Coatings also launched the newest generation of Coil-

tec universal primers, which can be used on various substrates and

with nearly all topcoats.

Whitford breaks new ground with Xylan HBXylan HB has been introduced by Whitford. According to the

company, new Xylan HB answers a problem that has been the

nemesis of the liquid uoropolymer coating applicator since non-

stick coatings were launched in the middle 1950s: How does one

achieve good lm integrity at lm thicknesses over 25 microns (1

mil) without having such severe problems as stress cracking, mud

cracking, low density, porosity and non-uniformity? The manu-

facturer of a complete line of uoropolymer coatings says Xylan

HB waterborne coatings can be applied at lms to 75 microns (3

mils) with one cure. Even thicker lms (up to 125 microns/5 mils)

are possible with longer-than-normal cure cycles.

Depending upon the specic application conditions, the oven

ramp-up or ash time should be extended to assure removal of all

volatiles. Xylan HB is a good alternative to PFA powder. It has ex-

cellent release characteristics and, because of its ability to form thick

lms, it is ideal for applications with rough surfaces from commer-

cial wafe irons to molds that are recycled repeatedly. Due to its

ability to be applied as a thick lm, Xylan HB offers extended wear

characteristics, simply as a result of the added durability afforded by

the thicker lm. And all formulae are FDA-compliant. Fluoropoly-

mers are high-performance plastic materials used primarily in per-

formance-critical applications in defense-related industries and in

automotive, aerospace, electronics, telecommunications, chemical,

medical and many other industries. In spite of their diverse uses, the

average consumer knows these coatings primarily as the nonstick

part of a fry pan. CW

Make AnyPaint GreenAs environmentally friendly paints evolvefrom marketing concept to industry mandatechemists find the Brilliant Additions portfolioa valuable formulating resource. Thesefunctional mineral fillers excel whencombined with next-generation resinsto optimize the hardness, flexibility,and durability of ultra-low VOC coatings.

All rights reserved.2009

www.Br il liantAddi tions.comFor more information and our complete product portfolio visit:

SPECIALTY AND PERFORMANCE MINERALS
http://www.brilliantadditions.com/http://www.brilliantadditions.com/


26/5226 | Coatings World www.coatingsworld.com April 2011

Can We Buy America Again?

Business Corner Strategies & Analysis

by Phil Phillips, PhD

Contributing Editor

[email protected]

Right now original equipment manufac-

turing (OEM), which represents the

largest part of the United States indus-

trialized output, is in jeopardy. The OEM sector

in the U.S. has been depleted by foreign imports.

Items produced by OEMs include household ap-pliances, electrical communications devices, au-

tomobiles, trucks, buses, SUVs, containers,

furniture, and a myriad of many other general

hard goods. In other words, anything that is

manufactured and that can be purchased for use

in or around a home is at risk.

OEMs represent approximately 26 percent

of the U.S. and 28 percent of the European

gross domestic product (GDP).

Since most all of these items are decorated

and protected with some type of finishing sys-

tem, paint or coating, they too are vulnerableby definition.

When one considers the other GDP con-

tributors, excluding the service industry, the

housing sector is one of the largest. Housing

construction is reliant upon OEM goods such

as siding, dry wall, electrical devices, plumb-

ing components and insulation material

among others, which are increasingly imported

from foreign sources. However, for the most

part the paints and coatings that are used on

our houses are domestically supplied, as are

paints and coatings for other segments such astraffic stripping, auto refinishing, marine,

aerosol, industrial maintenance and new con-

struction. The latter items are far less at risk.

Domestic goods that are at risk to foreign

imports can be directly controlled through

three methods:

Government trade barrierstariffs;

Individual buyersyou and me; and

Valueperceived versus competitive to

imports.

The control individual buyers exert and the

control of perceived value overlap, however,the segmenting aspect here is based on emo-

tion. For example,

during our World

Wars One and Two,

an appeal was made

to common people

to support the

United States war

effort. One sacrifice was to not buy anything

made outside the U.S. That attitude remained

with many U.S. citizens long after the wars

ended. Even Sam Walton founded Wal-Mart

with the slogan, Buy America. Guess what?Today, more than 70 percent of Wal-Marts

merchandise is made in every other place in

the world except America.

The point is that individual buyers with no

patriotic peer pressure will continue to buy

goods based on their perceived value, which will

drive most of us to purchase foreign imports

through our own big box retail houses. The aw-

fully sad irony is that individuals who get laid

off because manufacturing jobs continue to be

outsourced overseas, retreat to those very same

discount houses that have indirectly takenjobs in the rst place, to save money.

As suppliers and formulators of p

Documents

Coatings Word April 2011