WHO WE ARE

Cultural Intelligence is a specialist consultancy practice within Flamingo.

We look up and around at the social, cultural and behavioral shifts defining people’s experiences and needs of the future.

We blend the skills of intelligence research, trends consultancy, behavioural, journalism, historical analysis, design and brand strategy to help brands get to bigger thinking.

ABOUT CULTURAL INTELLIGENCE

WHAT WE DO

We paint a picture of the evolving territories, movements and audiences brands must engage with now and in the future.

We analyse drivers of change, cultural shifts, trends and tensions and use inspiration from the world’s best cultural thinkers and makers to open up new and emergent perspectives on brand questions.

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OUR VIEWPOINT

We use a cultural lens to guide us as we track cultural change and look for lateral inspiration.

This ensures we connect with the cultures of the mainstream and the fringe, what’s new and what’s neglected, human truths and shifting needs.

GENDER.

ENVIRONMENT. AND SPACES.

BODY. AND.

MIND.

FOOD. AND.

DRINK.

NETWORKS, RELATIONSHIPS AND FAMILIES

PLAY AND ENTERTAINMENT

DIGITAL

WORK AND MONEY

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THE CULTURAL LENS

8 universal and foundational themes which shape people and culture across the world. Helping us collect intelligence, thinking and source expert partnerships.

OUR WORK

WHAT CLIENTS ARE ASKING US

PROVOCATION Inspiration from unexpected places

LIBERATION The freedom to think outside the norms category

AMBITION Longer-term thinking to leap beyond the here-and- now

WHAT WE SPECIALISE IN

EMERGENT AUDIENCES

CULTURAL MOVEMENTS

THE FUTURE OF…

EMERGENT AUDIENCES

How to gain cultural traction with emergent behaviours & values of generations and groups.

EMERGENT AUDIENCES: MONDELEZ

Understanding 4 cohorts of people identified by Mondelez as the future of their business: teens, young adults, the grey market and the emerging middle class - a call to action presentation, book and film to introduce their 4 new prospects to the business.

EMERGENT AUDIENCES: MONDELEZ

CULTURAL MOVEMENTS

Asking “what’s new and why now?” to get a deep understanding of why a theme, idea or movement matters in culture and for your brand.

CULTURAL MOVEMENTS: WEIGHT- WATCHERS

Describing the landscape of emerging trends and influences on obesity in an increasingly toxic culture – to inform innovation, brand strategy and PR.

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THE HAPPINESS

FAMINE

ROGUE FOOD

CITY-BESITYBOREDOM BUSTING

HY-PERAC-

TIVE CUL-TURE & ENERGY CRISIS

INFOR-MALISA-

TION& SNACKIFI-

CATION

THE FUTURE OF…

Provocations for the future of a category, ritual or behaviour based on how society and culture are evolving.

THE FUTURE OF… TRANSPORT

We identified the key trends impacting on mobility, travel and transport; considering scenarios in a future where people might travel less not more.

THOUGHT- LEADERSHIP OUR

VOICE

FRESH CONTENT

EXPERT SALONS

“By coming at our business from different perspectives, we heard new ways to think about the topic - often summed up into wonderfully pithy quotes. It was like hearing a set of TED talks created just for us and expertly blended. But it also gave us more confidence in the findings and in the ambition of the study. It no longer felt like we were conducting a straightforward research project, but that we were creating an important piece of cultural insight which went beyond television. It was also a genuine pleasure.” Jeremy Nye, Head of Research, Thinkbox

KEYNOTE TALKS

HOW WE WORK

OUR WAY OF WORKING

PHASE 1. MAPPING Using the Cultural Lens to help us map out the most significant cultural contextual phenomena.

PHASE 2. MINING AND EXPLORING Deepen the thinking, including using the ‘Hive Mind’ to make creative connections.

PHASE 3. NARRATING Creating the narrative: bringing alive the story across media.

PHASE 2

PHASE 3

PHASE 1

THE HIVE MIND

FLAMINGO HIVE MIND A global community of cultural thinkers and makers

HANDPICKED ACROSS SECTORS, SPECIALISMS, REGIONS

LATERAL INSPIRATION helping us look up and around at emergent culture

THINKERS & MAKERS to explore the conceptual and behavioural

LONGVIEW PERSPECTIVE with their understanding of the past, present and future context

WHO WE WORK WITH

“Flamingo Cultural Intelligence are the best at understanding cultural shifts and real people in a rapidly changing world. Their ability to synthesize a vast amount of global research and spice it with expert insight is unparalleled. The visually stunning presentation they prepared for our organization has galvanized the company, across disparate regions, to alter its view of the people we connect with and serve.” Eliza Esquivel, VP Global Brand Strategy, Mondelez