Bianca CirimeleProfessional Portfolio

Sample Social Media Post

For a highly targeted online media buy, you could easily spend $10 CPM, so for Facebook and Twitter impressions (highly, highly targeted) we use a $10 Cost Per Thousand. 

Divide the reach by 100 to get Equivalent Media Value (EMV).

PTSD Post EMV: $84,008.96

Equivalent Media Value

The value of “Likes”

• Liking a page increases the amount of content you’ll see from that page• More likes means more people will see our content • Our content increases our credibility and raises brand awareness• Our content also drives traffic to places where we can make money

Increased Site Traffic

YouTube Views

Social Media ROI MTD April

Cost Per Acquisition: $11.43

4 YouTube, 6 Ted Talk (Hosted on YouTube), 3 Facebook, 1 Newsletter as of 4/21

Jan 1st 2015 to April 24th 2015 Budget: $16,000 Spend: $2,575.16 Remaining: $13,424.84

YTD Social Spend

YTD Facebook & CV to e-Commerce Store

Weight Loss GroupSocial & E-mail Promotion Only

$5,000 Profit(After Direct Costs, Materials & Discounts

Accounted For)

E-Mail Campaigns

Images available to general public via newsletter

Call Center Nurture Funnel

Call Center Nurture Series

Continued

List of Contacts Who Previously Submitted a Schedule a Visit Form But Never Booked.

Recapture Campaign

7,000 Sent Through Infusionsoft29% opened7% Clicked to visit landing page1.9% Submitted Form 138 warm leads being nurtured over 19 daysCost: $0

Preliminary ResultsLaunched 4/20, Stats By 4/22

Call Center Utility

Amen Clinics [started March 23]

Total Opt Ins: 2011

Total Opt Outs: 13

New Amen Clinics Newsletter

Daniel’s Nurture Series

Daniel Amen MD {nurture began March 20] Total Opt Ins: 739 Total Opt Outs: 478 Net Total subscribers: 134,220 [this includes the

contacts from the old BITN list] NOTE: Last week, we had more OPT INS

than OPT OUTS for the first time since JANUARY 19th.

If you nurture them, they will stay.

Daniel Amen MD List

Tana’s Nurture Series

Tana’s Pantry [Nurture began April 1] Total Opt Ins: 467 Total Opt Outs: 45 Net Total subscribers: 12532 NOTE: Before the funnel, Tana averages 20 –

30 opt outs a week. Last week we had 4. 

Tana Amen List

Brain Fit Life Funnel

BFL Continued

Brain Fit Life [started march 1] Total Opt Ins: 913 Total Opt Outs: 16

BFL List

Patient aftercare follow-up series BFL new member sign up nurture Brain Health Assessment nurture Etc.

Upcoming Series

1 star Yelp reviews successfully flagged for

removal

All customers uniformly take satisfaction survey after last appointment

Anyone who completes this report with a 4 or 5 star review is automatically prompted by e-mail to share their review to Yelp and Google Plus.

If they do not open that initial e-mail, they will receive a reminder e-mail in 2 days. If they fail to open the first 2 e-mails, they will be prompted a third and final time to share their review to Yelp and Google Plus. 

Reputation Management

Example

4 and 5 star reviews can be shared on social media automatically or manually

Reviews are soon to be added automatically to our websites for potential patients to see

498 BirdEye Reviews and Counting

Amplification

BirdEye to Yelp Conversions

Yelp to Conversion

Costa Mesa Yelp ROI

• 132 Calls From Yelp To Call Center• Call Center Closing Average: 18%• Estimated Yelp Leads Closed :24 • Costa Mesa Net Profit (Full Evaluation): $2,296• Estimated Profit From Yelp Leads: $55,104

Industry ROI Values

Feedback On All Sites

Rating On All Sites

Sentiment Valance On All Sites