Concept 1: New niche markets for functional ingredients

• Targeting hospitals

• Helping patients recover faster

• Improve health

• Increase appetite

• Increase well-being

• Decrease days spend in hospitals

Concept 2: Fixing logistic issue

Concept 2: Contiously improving logistics through IT tools

Concept 3: Using milk powder to produce chocolate – more with less!

– Producing a chocolate product using milk powder replacing some cocoa fat and using less cocoa butter (most expensive one).

– Relieve the ARLA challenge by using some of their 5 billion litre of spare milk.

– Cheaper cocoa product in market increasing prices

– Using less cocoa in a market with scare resources

The challenge

Scandinavian focusFarmers

CONCLUSION!

• UTILIZING current value chain

• UTILIZING NETWORKS and relationships

• NEW niche market -> higher margins

• UTILIZING current product portfolio in a NEW

WAY and in NEW markets