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    Business Communication

    Presented by :Niharika Rawat

    Nitish Nagpal

    Ankita Godhawat

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    A Thought

    A man is seldom better than his conversation

    - German Proverb

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    What is Communication?

    Communication is the giving and receiving of

    feedback between individuals and/or groups

    for the purpose of exchanging information.

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    What is Business Communication?

    Business communication is the giving and

    receiving of feedback between individuals

    and/or groups for the purpose of exchanging

    information and altering or enhancing

    performance.

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    Why is communication important

    Inspires confidence

    Builds respect in business and social life

    Helps make friends Develops a distinct personality

    Reveals your ability to others

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    Communication Goals

    To change behavior

    To get action

    To ensure understandingTo persuade

    To get and give

    Information

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    The Communication Process

    Communication consists of two phases:

    1. Transmission phase: information is shared by 2 or more

    people.

    2. Feedback phase: a common understanding is assured.

    Starts with the Sender who wants to shareinformation.

    Sender must decide on a message to share

    Sender also puts the message into symbols or language,

    a process called encoding.

    Noise: anything harming the communicationprocess.

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    The Communication Process

    Message Encoding Medium Decoding

    Decoding Medium Encoding Message

    Receiver

    (now sender)Sender

    Transmission Phase

    Feedback Phase

    NOISE

    Figure 15.1

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    The Communication Process

    Messages are transmitted over a medium to areceiver.

    Medium: pathway the message is transmitted on (phone,

    letter). Receiver: person getting the message.

    Receiver next decodes the message.

    Decoding allows the receiver to understand the message.

    This is a critical point, can lead to mis-understanding.

    Feedback is started by receiver and states that themessage is understood or that it must be re-sent.

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    Communication Issues

    Encoding of messages can be done verbally ornon-verbally

    Verbal: spoken or written communication.

    Nonverbal: facial gestures, body language, dress. Sender and receiver communicate based on their

    perception.

    Subjective perception can lead to biases and

    stereotypes that hurt communication. Effective Managers avoid communicating based on a

    pre-set belief.

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    Communication Media

    Face-to-Face: highest information richness. Can take advantage of verbal and nonverbal signals.

    Provides for instant feedback.

    Management by wandering around takes advantage of this withinformal talks to workers.

    Video Conferences: provide much of this richness.

    Reduce travel costs and meeting times.

    Verbal Communication electronically transmitted:has next highest richness.

    Phone conversations, but no visual nonverbal cues.

    Do have tone of voice, senders emphasis and quick feedback.

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    Communication Media

    Personally Addressed Written Communication:lowerrichness than the verbal forms, but still is directedat a given person.

    Personal addressing helps ensure receiver reads it.

    Letters and e-mail are common forms. Cannot provide instant feedback to sender but can get

    feedback later.

    Excellent for complex messages needing follow-up.

    Impersonal Written Communication:lowest richness.

    Good for messages to many receivers. Little feedback isexpected.

    Newsletters, reports are examples.

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    Communication Networks in Groups & Teams

    Wheel Network

    Circle Network

    Chain Network

    All Channel Network

    Figure 15.3

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    Communication Networks

    Networks show information flows in an organization.

    Wheel Network: information flow to and from one

    central member.

    Chain Network: members communicate with peoplenext to them in sequence.

    Wheel and Chain networks provide for little interaction.

    Circle Network: members communicate with others

    close to them in terms of expertise, office location, etc.

    All-Channel Network: found in teams, with high levels of

    communications between each member and all others.

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    Organizational Communications NetworkFigure 15.4

    Formal

    Communication

    Informal

    Communication

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    Organization Communication Networks

    Organization chart depicts formal reporting channels.

    Communication is informal and flows around issues,

    goals, and projects.

    Vertical Communication: goes up and down thecorporate hierarchy.

    Horizontal Communication: between employees of the

    same level.

    Informal communications can span levels and departments.

    Grapevine: informal network carrying unofficial

    information through the firm.

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    Public Speaking

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    The 5-Ps

    Prior

    Preparation

    Prevents Poor

    Performance

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    From effective conversation to speech

    Overcoming Fear

    #1 fear

    Idea of speech

    Know your subject

    Know the audience

    Target their interest

    Organising the speech

    Tell them

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    Developing Your Presentation

    What is your goal? Research your topic

    Develop an outline

    Create or locate learning aids

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    AIDA

    ttention

    nterest

    esire

    ction

    POWERFUL opener

    CLEAR connector

    MAIN BODY

    POWERFUL close

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    Developing Your PresentationMaking the Presentation Interesting

    Informative

    Fun

    Variety

    Energy

    Audience Interaction

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    Practicing Your Presentation

    Simulate thepresentation setting

    Practice aloud

    Practice standing up

    Time your presentation

    Memorize your opening

    few sentences

    Watch yourself in amirror

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    Presenting

    Stage fright

    Feelings follow action

    Talk to, not at

    Eye contact

    Dont judge your audience

    Pause

    Volume

    Pace

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    Summary

    He who fails to prepare, prepares to fail!

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    Thank You

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