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Business Communication
Presented by :Niharika Rawat
Nitish Nagpal
Ankita Godhawat
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A Thought
A man is seldom better than his conversation
- German Proverb
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What is Communication?
Communication is the giving and receiving of
feedback between individuals and/or groups
for the purpose of exchanging information.
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What is Business Communication?
Business communication is the giving and
receiving of feedback between individuals
and/or groups for the purpose of exchanging
information and altering or enhancing
performance.
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Why is communication important
Inspires confidence
Builds respect in business and social life
Helps make friends Develops a distinct personality
Reveals your ability to others
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Communication Goals
To change behavior
To get action
To ensure understandingTo persuade
To get and give
Information
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The Communication Process
Communication consists of two phases:
1. Transmission phase: information is shared by 2 or more
people.
2. Feedback phase: a common understanding is assured.
Starts with the Sender who wants to shareinformation.
Sender must decide on a message to share
Sender also puts the message into symbols or language,
a process called encoding.
Noise: anything harming the communicationprocess.
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The Communication Process
Message Encoding Medium Decoding
Decoding Medium Encoding Message
Receiver
(now sender)Sender
Transmission Phase
Feedback Phase
NOISE
Figure 15.1
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The Communication Process
Messages are transmitted over a medium to areceiver.
Medium: pathway the message is transmitted on (phone,
letter). Receiver: person getting the message.
Receiver next decodes the message.
Decoding allows the receiver to understand the message.
This is a critical point, can lead to mis-understanding.
Feedback is started by receiver and states that themessage is understood or that it must be re-sent.
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Communication Issues
Encoding of messages can be done verbally ornon-verbally
Verbal: spoken or written communication.
Nonverbal: facial gestures, body language, dress. Sender and receiver communicate based on their
perception.
Subjective perception can lead to biases and
stereotypes that hurt communication. Effective Managers avoid communicating based on a
pre-set belief.
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Communication Media
Face-to-Face: highest information richness. Can take advantage of verbal and nonverbal signals.
Provides for instant feedback.
Management by wandering around takes advantage of this withinformal talks to workers.
Video Conferences: provide much of this richness.
Reduce travel costs and meeting times.
Verbal Communication electronically transmitted:has next highest richness.
Phone conversations, but no visual nonverbal cues.
Do have tone of voice, senders emphasis and quick feedback.
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Communication Media
Personally Addressed Written Communication:lowerrichness than the verbal forms, but still is directedat a given person.
Personal addressing helps ensure receiver reads it.
Letters and e-mail are common forms. Cannot provide instant feedback to sender but can get
feedback later.
Excellent for complex messages needing follow-up.
Impersonal Written Communication:lowest richness.
Good for messages to many receivers. Little feedback isexpected.
Newsletters, reports are examples.
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Communication Networks in Groups & Teams
Wheel Network
Circle Network
Chain Network
All Channel Network
Figure 15.3
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Communication Networks
Networks show information flows in an organization.
Wheel Network: information flow to and from one
central member.
Chain Network: members communicate with peoplenext to them in sequence.
Wheel and Chain networks provide for little interaction.
Circle Network: members communicate with others
close to them in terms of expertise, office location, etc.
All-Channel Network: found in teams, with high levels of
communications between each member and all others.
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Organizational Communications NetworkFigure 15.4
Formal
Communication
Informal
Communication
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Organization Communication Networks
Organization chart depicts formal reporting channels.
Communication is informal and flows around issues,
goals, and projects.
Vertical Communication: goes up and down thecorporate hierarchy.
Horizontal Communication: between employees of the
same level.
Informal communications can span levels and departments.
Grapevine: informal network carrying unofficial
information through the firm.
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Public Speaking
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The 5-Ps
Prior
Preparation
Prevents Poor
Performance
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From effective conversation to speech
Overcoming Fear
#1 fear
Idea of speech
Know your subject
Know the audience
Target their interest
Organising the speech
Tell them
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Developing Your Presentation
What is your goal? Research your topic
Develop an outline
Create or locate learning aids
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AIDA
ttention
nterest
esire
ction
POWERFUL opener
CLEAR connector
MAIN BODY
POWERFUL close
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Developing Your PresentationMaking the Presentation Interesting
Informative
Fun
Variety
Energy
Audience Interaction
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Practicing Your Presentation
Simulate thepresentation setting
Practice aloud
Practice standing up
Time your presentation
Memorize your opening
few sentences
Watch yourself in amirror
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Presenting
Stage fright
Feelings follow action
Talk to, not at
Eye contact
Dont judge your audience
Pause
Volume
Pace
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Summary
He who fails to prepare, prepares to fail!
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Thank You
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