© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialC97-450227-00 1

Delivering Converged Services to Enterprise Branches and SMBs

Cisco® Catalyst® 2960 Series Switch Solutions

Ramesh Bijor

Business Presentation

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialC97-450227-00 2

Video on Demand

Wireless Mobility

Collaboration Tools

21st Century Branch Offices: Taking a Bigger Role

New Business Applications

Interactive Business

Source: Nemerts Research Virtual Workplace—Branch Office Strategies

Number of Branches Grows 10% per Year

90% of New Employees Work in Branches

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialC97-450227-00 3

Branch Challenges

Today’s Challenges

Goals

Disparate Data andVoice Networks

Operational Complexityand Costs

Struggle to Keep Up with Security

Unified Network Services

Scalable Management

Self-Defending Networks

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialC97-450227-00 4

Cisco Catalyst 2960 Addresses Branch Access Challenges

Goals Cisco® Catalyst® 2960

Unified Network Services Power over Ethernet

capability

Automatic detection of IP phones, access points…

Enhanced availability with Flexlink, PVRST+

Voice-aware features and enhanced QoS support

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialC97-450227-00 5

Cisco Catalyst 2960 Addresses Branch Access Challenges

Goals Cisco® Catalyst® 2960

Scalable Management

Cisco Network Assistant for centralized management of smaller networks

CiscoWorks LAN Management Solution for larger branch networks

Ease-of-use features; i.e., Cisco Smartports and Express Setup

Auto QoS wizard

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialC97-450227-00 6

Cisco Catalyst 2960 Addresses Branch Access Challenges

Goals Cisco® Catalyst® 2960

Self-Defending Networks

Cisco Identity-Based Networking Services for authentication and access control

Enhanced Cisco NAC support

ACLs to guard against denial-of-service (DoS) and other attacks

DHCP Snooping

SSHv2 and SNMPv3 for protecting the network from tampering

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialC97-450227-00 7

Introducing: Empowered Branch

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Small branch offices (banks, retail, etc.) 24-port 10/100 PoE (15.4W) + 2-port 10/100/1000 or SFP 24-port 10/100 (8-port PoE, 15.4W ) + 2-port 10/100/1000 Layer 2–4 ACLs, DHCP Snooping, Web-Auth, and Enhanced

Cisco® NAC AutoQoS, Trust Boundary, Policing, and Class and Policy

Maps IP phone detection and LLDP-MED with location Cisco Redundant Power System 2300 support

NewPower over Ethernet SolutionsCisco Catalyst 2960 PoE

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialC97-450227-00 9

Ideal for wiring-constrained conference rooms and

hospitality suites

8-port 10/100 + 1-port 10/100/1000 PoE input

Power received through 10/100/1000 uplink port

11W (Class 3 powered device) required

No internal power supply

External power brick optional

Power over Ethernet SolutionsCisco Catalyst 2960 Powered Device Compact Switch

New

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Cisco Catalyst 2960 PoE and Powered Device Unified Network Services

Business Problem

Complex branch-office infrastructure and power and cabling plan

Lower productivity without the convergence network

Inability of the branch or small and medium network to evolve with business

Unable to compete effectively in the marketplace

Solution

Full 15.4W Power over Ethernet capability for up to 24 ports

Ability to connect and power IP phones, access points, and cameras

Enhanced availability with voice-aware features

No internal power supply needed for Cisco® Catalyst® 2960 Powered Device

Benefits Increased productivity by

deploying converged voice, video, and data services on the same network

Improved mobility

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialC97-450227-00 11

Business Problem

Greater operational complexity and expenses

Slowing down the growth of the business

Higher skilled IT resource cost resulting in higher TCO

Requirement for network to be managed centrally and scale as the business grows

Solution

Cisco Network Assistant for smaller networks

CiscoWorks LAN Management Solution for larger branch networks

Auto QoS wizard

Ease of use with Cisco® Smartports and Express Setup

CLI and SNMP support means no new training

Benefits

Operational simplicity lowers operating expenses and enables resources to focus on business instead

Cisco Catalyst 2960 PoE and Powered Device Scalable Management

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialC97-450227-00 12

Business Problem

Unauthorized access to the branch-office networks

Disrupting operations and negatively affecting productivity

Risk of losing valuable business information

Solution

Cisco® Identity-Based Networking Services for authentication and access control

ACLs to guard against denial-of-service (DoS) and other attacks

DHCP Snooping

SSHv2 and SNMPv3 for protecting the network from tampering

Benefits

Maintain productivity and profitability

Maintain company reputation

Cisco Catalyst 2960 PoE and Powered Device Integrated Security

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialC97-450227-00 13