© 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialC97-534717-00 1 Cisco ESW 500 Series Switches Cisco Small Business Pro

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialC97-534717-00 1

Cisco ESW 500 Series Switches

Cisco Small Business Pro

2© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialC97-534717-00

Introducing Cisco® ESW 500 The 1st Small Business Pro Product!

Managed Layer 2 switch – purpose-built for Small Business

Fundamental building block of SBCS and Cisco Small Business Pro Series

Simplified configuration, deployment, and management

Supported by Small Business Support Center

Enhanced 5-year warranty with next-business-day replacement service


Cisco Small Business Pro Series ESW 500

Simple, straightforward portfolio – choose from 7 modelsPart Number Port Configuration List Price Gigabit Expansion

ESW-520-24-K9 24-port 10/100 $659 4 expansion ports:2 copper and 2 combo SFP slotsESW-520-24P-K9 24-port 10/100 PoE $1,399

ESW-520-48-K9 48-port 10/100 $1,129 4 expansion ports: 2 copper and 2 SFP slots

ESW-520-48P-K9 48-port 10/100 PoE $2,799

ESW-540-24-K9 24-port 10/100/1000 $1,849 4 expansion ports: 4 combination SFP slotsESW-540-24P-K9 24-port 10/100/1000 PoE $2,699

ESW-540-48-K9 48-port 10/100/1000 $3,299


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Function, Flexibility, Scalability

Cisco Small Business Switching Portfolio


Broad switch portfolio

Single-device, web-based management (smart and managed)

Do-it-yourself small businesses (unmanaged only)

Transactional support

Small Business Series

Unmanaged, Smart, and Managed


Advanced LAN Switching with Intelligent Services Cisco IOS SW, CLI integration + CNA Limited Lifetime Warranty + Smartnet options

Cisco Catalyst

Cisco® Catalyst® 2960 Series

Small Business Pro

Cisco ESW 500 Series

NEW

Complete, competitive LAN switching for small business

Simplified configuration and solutions integration

24- to 48-port Fast Ethernet and Gigabit Ethernet configurations

5-year Enhanced Warranty with NBD replacement

Small Business Support Center

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Cisco Small Business Pro

Cisco Small Business Pro products work together to deliver powerful, integrated solutions that are easy for you to deploy and manage.

Individually, every product solves a small business need and delivers peace of mind.

Together, they form a solid foundation that you can build on as your customers’ communications needs change.

Cisco Small Business Pro products work together to deliver powerful, integrated solutions that are easy for you to deploy and manage.

Individually, every product solves a small business need and delivers peace of mind.

Together, they form a solid foundation that you can build on as your customers’ communications needs change.


A Foundation of Cisco Small Business Pro Network Solutions and SBCS

Supports data, voice, video, wireless, solutions

Seamless integration with SBCS and other Cisco Small Business Pro solutions as they develop

Predictable experience with simplified configuration tools and smart defaults

Auto-discovery, common terminology and look and feel

VOICE (SBCS)

SECURITYDATA

WIRELESS

UC520 ESW500

SecurityAppliance

ESW500

Security Appliance ESW500

PSTN

Internet Under Developme

nt

Under Developme

nt


ESW 500 Small Business Pro Switches: Key Component for SBCS

• 8- to 64-voice users• desktop and

rackmount models• Optional integrated

WLAN AP on desktop models

Unified 500 Series

Unified Communications IP Phones

• All Cisco Unified IP Phones are supported, including new Cisco® 500 Series with WLAN and Bluetooth

7900 & 500 Series

Cisco Configuration AssistantCisco Configuration Assistant

Business and Productivity ApplicationsBusiness and Productivity Applications

NEW

Switching

• PoE & non-PoE models with CDP and Smartports

• Replaces CE 520 over time

ESW 500 Series

Wireless

• Autonomous APs or Unified Wireless Solution with Mobility Express

AP500WLC 500

WAN Security / Teleworker

• VPN, wired and wireless access, Remote IP phone extension

Cisco SR520


Simple and Flexible Management Options

Cisco Configuration Assistant (CCA) No-charge PC application Simplifies ESW 500 configuration when deployed

as part of SBCS and Small Business Pro networks

Switch Configuration Utility CCA

Embedded Switch Configuration Utility Browser-based Best for configuring standalone switches


Small Business Pro Switch Warranty

Cisco® ESW 500 Series

Length 5 years

HardwareReplacement

NBD advance replacement where available; otherwise 10-business-

day advance replacement

Complimentary Phone Support

90 days

Software 5 years for bug fixes

Click to Chat (C2C)

1 Year

ServicesNone at time of launch

Premium Service is under consideration


Competing Against HP ProCurve in Small Business with the ESW 500 Series

Solution tested for small- business applications

Streamlined configuration with GUI config tools, Smartports, and Smart Defaults

Small Business Support Center and Support Community

5-year warranty w/ NBD advance product replacement, software fixes

Sell ESW 500 Vs. HP ProCurve

ESW-520-24 2610-24 (J9085A)

ESW-520-24P2610-24/12PWR (J9086A)

2610-24-PWR (J9087A)

ESW-520-48 2610-48 (J9088A)

ESW-520-48P 2610-48-PWR (J9089A)

ESW-540-24 2810-24G (J9021A)

ESW-540-24P

ESW-540-48 2810-48G (9022A)

HP Product Gap!


Handling Objections

Too expensive for small businessSmall Business Pro switches are very competitively priced to ProCurve 2610 and 2810 switches.

Too hard to sell – warranty not competitiveSmall Business Pro enhanced warranty includes 5-year coverage + NBD product replacement.

Too complicated to order Straightforward portfolio with seven switches to choose from addresses primary density and PoE requirements.

Too difficult to configureTwo GUI-based options for standalone setup and system configuration.


Resources and URLs

Cisco ESW 500 Series Switcheswww.cisco.com/go/esw500

Cisco Configuration Assistantwww.cisco.com/go/configassist

Partner Central Small Business Switchingwww.cisco.com/go/smbpartner/switching

Cisco Smart Business Communications Systemwww.cisco.com/go/sbcs



Backup

Positioning

ESW 500 Product Details

Competitive Overview

Summary


Designed for Extensible Networks Regardless of Size Designed for Small Businesses

Cisco In Small Business

Service ProviderEnterprise Commercial /

Mid-MarketSmall

Business

Cisco

IT is not strategic

Small Business (<100 employees)

IT is strategic

Today: ~13-27% Market Share in

Small

Cisco Small Business


Differences Between Cisco and Cisco Small Business

Scalability & High Availability

Flexible Configuration and Management

Comprehensive Support

Intelligent IntegratedServices

Cisco Cisco Small Business

Designed for Small BusinessesDesigned for Extensible Networks

Regardless of Size

Sized for Small

Easy to Install & Manage

Small Business Targeted Support

Right Functionality at an Affordable Price

Small Business


Small Business Product MixS

ervi

ces

and

Fu

nct

ion

alit

y

Margin

Broad RTMExperience

Cisco Small Business Series

IT-ProfessionalExperience

Cisco Partner Programs Scalability High availability Broad range of services Comprehensive security Service integration Systemwide management Comprehensive support

Partner-CentricExperience

Cisco Small Business Pro Series Enables VAR/SP to build business

with small customers Products designed and tested to work together

with centralized configuration and management Small subset of products Partner-based service contracts Lifecycle management – basic software

enhancements and EOS notification

Wireless

Security

Video

Storage

Switching

Routing

Transactional

VoiceVideo

SwitchingSecurity

Wireless

Routing

• Sized for Small • Easy to Install and Manage

• Right Functionality at an Affordable Price

• Small Business Targeted Support

Cisco Small Business Support Center

Cisco Support

Comprehensive PortfolioSystem Architecture


A Manageable Subset of Products

Cisco Small Business Pro will consist of a manageable subset of foundational components – switching, wireless, routing – that will enable partners build out higher-margin solutions

Voice

Security appliancesSwitches

A few wireless devices

A small set of routers

A few cameras and devicesThe richness comes

from the products working together in a complete solution


Product Guidance for Small Business

• UC, Security, Mobility, Video, and Collaboration solutions that adapt to changing business needs

• Breadth of Catalyst switching portfolio for different PINs and common IOS for E2E solution

• Extensibility – flexibility to grow

• High availability, security, services, and scalability

• World-class Cisco TAC for end-to-end Cisco support

End Customer Cares About

Cisco® Catalyst® Series

Cisco Small Business Pro Series Switches

Cisco Small Business Series Switches

Lead With

• Building blocks of networking and communications solutions designed for Small Business partners

• Partner-centric value proposition to profitably serve Small Businesses with a small architected network

• Partner or GUI-managed solutions with Small Business support TAC

• Availability and price

• Switches for small customers that are have a board RTM experience (both do it yourself and partner led)


Cisco® ESW 500 Series Is a Fundamental Building Block of Cisco Small Business Pro

Business Problem

Need to add/support high-bandwidth applications

Voice, video

Unreliable network with downtime

Sluggish network that is slow to respond

Decreased employee productivity

Solution

Wire-speed performance on Fast Ethernet or Gigabit Ethernet

Layer 2 switching

Quality of Service

Advanced Security Services

Building block for additional technologies

Benefits

Single network, multi-application platform lowers cost of ownership

Improved employee productivity

Maximized investment protection

Flexibility

Supports business growth


Designed to Work with Cisco Small Business Pro Products, Including SBCS

Business Problem

Too much time, cost, and complexity to install and support

Difficult to integrate disparate products that don’t reliably work well together

Challenging to support multi-vendor solutions

Solution

Plug-and-play system set up for SBCS and Small Business Pro products with Cisco Configuration Assistant (CCA)

Cisco Smartports Roles and Wizard

Default configurations such as VLANs

Embedded Device Utility for standalone configuration

Benefits

Faster and easier configuration

Faster deployment for services and applications

Platform for building managed service practice

Central management of Cisco Small Business Pro products and SBCS


A Broad Competitive Portfolio for Small Business

Cisco Switch Sell Against Cisco Advantage

Catalyst 2960 Fixed Switches

-LAN Based-LAN Lite

HP 2600, 2610, 2800, 4200

3Com 4200, 4500, 3870

Nortel 425, 470, 2500, 4500

H3C 3100, 5100

Alcatel 62xx

D-Link 3000, 3100

Express set up

EEM auto download

Cisco IOS SW, CLI

CNA

Enhanced Security

Cisco Smart Foundation, TAC

Limited Lifetime Warranty

Small Business Pro ESW 500 Series

HP 2510, 2600, 2610, 2810

3Com 4200, 4210, 4200G

Nortel BES 120, 1020

Simplified configuration via device manager or CCA

Solutions integration

5-year Enhanced Warranty w/ NBD product replacement

Small Business Support Ctr.

Small Business Series Managed

HP 2510

Netgear FSM 726, 7328S, 7352SGSM7224, GSM7224R, GSM7248, GSM 7328S, Adv Smart

Portfolio breadth – unmanaged, smart, managed

Extensive testing for better quality

Competitive price/performance

Small Business Support Ctr.Small Business Series Smart

HP Smart 1700, 1800

Netgear Smart, Dlink Smart, 3Com Smart


ESW 500 Competitive Comparison

Cisco Small BusinessPro ESW 500 Series

HP ProCurve 2610HP ProCurve 2810

3Com 42103Com 4500

Value Proposition

Designed, integrated, and tested for simplified deployment of voice, video, data, and wireless solutions in small business

“A cost-effective solution for customers who are building converged enterprise-edge networks”

“Enterprise-class entry-level LAN switches for network administrators seeking an economical edge switch”

Ease of Configuration and Management

Choice of embedded GUI device mgr. or CCA

CDP, Smartports, and smart defaults for streamlined system setup

Enterprise Mgmt. Tools:Device, ProCurve Mgr., CLI, SNMP, ProCurve Mgr. Plus

Enterprise Mgmt. Tools: Device, SNMP, CLI, 3NS, 3ND, EMS

Service & Support

Cisco Small Business Support Center

Cisco Small Business Support Community

ProCurve warranty phone and online “self-help” support

HP Carepacks service programs

3Com warranty online knowledge base support

Warranty

5-year w/ NBD AR90-day phone supportClick-to-chatSoftware fixes

Ltd. Life w/ NBD ARPhone supportSoftware updates

Ltd. Life w/ NBD AR90-day phone supportSoftware updates

Pricing Ranges $$ $$ $


Selling the Value of Small Business Pro to Partners

Easier to sellDesigned with small business in mind

5-year Enhanced Warranty w/ Next Business Day product replacement and SW fixes

Faster configuration and installation CCA, Smartports, Cisco Discovery Protocol, and consistent default configurations

You know it works with other Cisco Small Business Pro productsDesigned to work with and integration tested with Pro products

Investment protection for your customersSoftware improvements and continued Small Business Pro solution integration

Secure, high performance platform to support any small business application


Small Business Switch Accessories

MGBLH1Gigabit Ethernet LH Mini-GBIC SFP Transceiver

For distances up to 500 meters or 40 kilometers

Mini-GBIC/SFP Modules

MGBSX1Gigabit Ethernet SX Mini-GBIC SFP Transceiver

For distances up to 220 meters or 550 meters

MGBT1Gigabit Ethernet 1000 Base-T Mini-GBIC SFP Transceiver

For distances up to 100 meters or (328 feet)

MFEFX1100 Base-FX Mini-GBIC SFP Transceiver

1310nm wavelength for multi-mode fiber

Supports 100Mbps speed up to 2km

MFELX1100 Base-LX Mini-GBIC SFP Transceiver

1310nm wavelength for multi-mode fiber

Supports 100Mbps speed up to 10km

RPS 1000

RPS1000Redundant Power Supply Unit

•Six redundant power supply ports outputting up to 380W total

•No loss of data or reboot when connected devices lose power

Documents

© 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialC97-534717-00 1 Cisco ESW 500 Series Switches Cisco Small Business Pro