Freelancer.com: 15 Million Lives Changed

T H E S T O R Y S O F A R

2 CHAIRMAN’S LETTER

CHAIRMAN’S LETTER

3CHAIRMAN’S LETTER

Freelancer is a very rare and exceptional company.

What we do actually makes a difference. We

change lives. We help lift people out of poverty.

We help people feed their families. We help

entrepreneurs build businesses. We help people

build products and services that greatly impact

the world. Our long term mission is to beneficially

change one billion people’s lives on this planet by

providing them with a job sourced through our

platform.

We are still in the very early days of this journey,

but we’ve made a start. Today, almost 7.5 million

projects and contests have been posted on

Freelancer. It’s a small step towards our goal, but

a significant one. Freelancer is not just driving a

global revolution in the way we do work; it is also

at the nexus of a series of global macroeconomic

trends. 60% of the world’s population, 4 billion

people — are yet to connect to the Internet. More

and more industries will be eaten by software,

and more and more jobs will be performed with a

computer and will head into the cloud. The world

is becoming more and more flat as everything

increasingly becomes hyperconnected.

Finally, the structural imbalances and skills crunch

between the aging western world workforce and

once in a lifetime boom of people entering the

workforce in the developing world. Freelancer

is the platform that aims to connect all of this

together. None of this would have been possible

without the encouragement and contribution of

our 15 million users all around the world.

Matt Barrie CEO & Chairman,

Freelancer Limited

4

TABLE OFCONTENTS

TABLE OF CONTENTS

5TABLE OF CONTENTS

CHAIRMAN’S LETTER

FREELANCER TIMELINE

INTRODUCTION: A WORLD OF OPPORTUNITIES

A GLOBAL PERSPECTIVE

FREELANCER STORIES

EMPLOYER STORIES

ACKNOWLEDGMENTS

PAGE 3

PAGE 6

PAGE 8

PAGE 10

PAGE 18

PAGE 52

PAGE 85

6

THE LEGEND IS BORN - OUR COMPANY IS INCORPORATED.

JANUARY

HISTORY IN THE MAKING

INITIAL FINANCING RAISED FROM STARTIVE CAPITAL. GETAFREELANCER (SWEDEN) IS ACQUIRED.

MAY

500,000 PROJECTS POSTED.

NOVEMBER

LAUNCHES FREELANCER MARKETPLACE FOR VIRTUAL CONTENT.

JULY

HITS 1 MILLION USERS.

SEPTEMBER


DECEMBER

1 MILLION PROJECTS POSTED.

APRIL

LAUNCHES FREELANCER CONTEST CROWDSOURCING PLATFORM.

JUNE

4 MILLION PROJECTS, 25 REGIONAL MARKETPLACES AND 10 LANGUAGES.

DECEMBER

COMPANY LAUNCHES IN SPANISH & GERMAN. SCRIPTLANCE IS ACQUIRED.

JULY

2009 2010 2011 2012

DOMAIN NAME FREELANCER.COM IS ACQUIRED. CHANGES NAME TO FREELANCER.

OCTOBER


DECEMBERFREELANCER ACQUIRES VWORKER.

NOVEMBER

7HISTORY IN THE MAKING

HISTORY IN THE MAKING

FREELANCER OPENS ITS INITIAL PUBLIC OFFERING. FREELANCER FLOATS ON THE ASX.

NOVEMBER FREELANCER ACQUIRES WARRIOR FORUM, THE WORLD’S LARGEST INTERNET MARKETING MARKETPLACE.

APRIL

HITS 8 MILLION USERS AND BECOMES OPERATIONAL IN 30 LANGUAGES.

JULY


JANUARY

15 MILLION USERS!APRIL

2013 2014 2015

8 A WORLD OF OPPORTUNITIES

*The diagram illustrates the Freelancer online economy. The pink lines indicate where projects are being posted by employers, and the blue lines indicate where the projects are being performed by freelancers. Thicker lines indicate a higher dollar volume of work. White dots indicate the location of Freelancer’s users. Edges are sampled data from awarded projects throughout the years specified.

9A WORLD OF OPPORTUNITIES

A WORLD OF OPPORTUNITIES Freelancer.com is the world’s largest freelancing and crowdsourcing marketplace by

total number of users and number of projects posted. Founded in 2009, we had over 9

million users when we first opened our doors to the public at the Australian Securities

Exchange in 2013. Now, 1.5 years later, we’ve reached our 15 million user milestone and

would like to celebrate it with this publication dedicated to all employers and freelancers

who continually trust our platform.

This feat however doesn’t stop us from recognising the potential to grow even bigger

and better. We have made it our mission to beneficially influence 1 billion people’s lives by giving them jobs through the platform. Likewise, we aim to empower

entrepreneurs, small businesses, and startups by connecting them to this global network

of skilled workers. We wish to enable our users to work together on any job wherever

they are in the world, and truly make a difference. Every user on the platform is impacted.

Each project has an employer and a freelancer, and both lives are changed through

either earning money or getting the work done. It’s very rewarding to know that we’ve been changing the lives of millions of people around the world.

Reaching out has never been easier — we have created 40 regional websites with 19

supported currencies and we are also available in 32 languages and 247 countries,

regions and territories. Jobs available in our marketplace now span over 850 categories.

We have also launched several products and services to make our user experience

even better — local jobs, contests, mobile and desktop apps, Skills Lab, Recruiter project

assistance, and many more.

When we started our journey, we could only hope of celebrating 15 million users

just a few years later. We cannot be more excited and thankful for joining us on this

amazing ride. In this showcase, we proudly share some of the stories and faces behind

Freelancer’s success.

*BASED ON THE NUMBER OF GOOD PROJECTS & CONTESTS POSTED (A SUBSET OF TOTAL PROJECTS & CONTESTS POSTED) IN THE FREELANCER MARKETPLACE IN FY14.

10 A GLOBAL PERSPECTIVE


BRYAN GILES HERNANDEZMEXICO

NIKKI ROWLEYECUADOR

JUAN MARTIN ITURRALDEARGENTINA

GASTON MUYANOURUGUAY

DAVID MAILLARDBRAZIL

MARTIN SOEDERHAMNCOLORADO, USA

HIRAA KHANCALIFORNIA, USA

NICK WHITEVIRGINIA, USA

GOVINDA DASUCALIFORNIA, USA

RICK CANOOREGON, USA

UNITED STATES

INDIA

UNITED KINGDOM

247 COUNTRIES REACHED

40 REGIONAL WEBSITES

19 SUPPORTED CURRENCIES

32 LANGUAGES

850+ JOB CATEGORIES

“EVERY JOB, EVERY COUNTRY, EVERY LANGUAGE, EVERY CURRENCY, AT ANY TIME”

TOP COUNTRY SOURCES FOR PROJECTS & CONTESTS IN FY14

AUSTRALIA

CANADA

OTHER

23%

14%

8%

7%4%

44%

**MAP REPRESENTS FREELANCER USERS FEATURED IN THIS PUBLICATION.

11



DICKSON DESMONDNIGERIA

KELVIN OTIENOKENYA

MIKE BEATONUNITED KINGDOM

DAVID DUNDASUNITED KINGDOM

FERNANDO LOIZIDESCYPRUS

MIKKEL JERSINDENMARK

MICHELLE DIAMONDISRAEL

MICK LIUBINSKAS & GARY ELPHICK SYDNEY, AUSTRALIA

ALEX BONTSYDNEY, AUSTRALIA

DEAN CAREYSYDNEY, AUSTRALIA

NEILL WHITEHEADMELBOURNE, AUSTRALIA

ANNA LEE SALASPHILIPPINES

ROMEO JAVELLANAPHILIPPINES

SYED SAQLAINPAKISTAN

DANIEL PRATIDYAINDONESIA

NGUYEN DUC TRONGVIETNAM

HOOI JUN KEATMALAYSIA

RITA ROY CHOWDHURYCALCUTTA, INDIA

JAS PANWARJAIPUR, INDIA

RAJHA BALAJIBANGALORE, INDIA

12

13FREELANCER DEMOGRAPHICS

FREELANCER DEMOGRAPHICS

3.2%

41.9%

42.3%

9.3%2.4%

0.8%

1.1%

20.6%

45.4%

13.2%

15%1%

3.6%

9.4%

41.5%

41.1%

8%

USER’SAGE

EDUCATIONALATTAINMENT

NUMBER OF LANGUAGES

MONTHLY HOUSEHOLD INCOME

18-34 year olds (millennials) make up around 85% of our users

2/3 of our users are degree educated or higher

Over 90% of our users know more than 1 language!

UNDER 18 YEARS OLD

18 - 24 YEARS OLD

25 - 34 YEARS OLD

35 - 44 YEARS OLD

45 - 54 YEARS OLD

55 YEARS OR OLDER

DOCTORATE DEGREE

MASTER DEGREE

BACHELOR DEGREE

DIPLOMA CERTIFICATE

HIGH SCHOOL

PRIMARY SCHOOL

OTHER

ONE LANGUAGE

TWO LANGUAGES

THREE LANGUAGES

FOUR LANGUAGES OR MORE

$0 - $300

$300 - $500

$500 - $1000

$1000 - $2000

$2000 - $3000

$3000+0

5

10

15

20

25

30 27.7%

19.1%19.7%

15.3%

7.6%

10.5%

14

OUR USERS AT WORK

0

10

20

30

40

50

60

70

8072%

12.7%

6.1%4.7%

1.5% 3%

SIZE OF ORGANIZATION

OUR USERS AT WORK

INDIVIDUAL

2-4 EMPLOYEES

5-10 EMPLOYEES

11-50 EMPLOYEES

51-100 EMPLOYEES

100+ EMPLOYEES

15

24.9%

21.5%

9.6%

21.3%

19%

2.2%1.2%

0.3%

3.5%6.7%

32.4%

51.8%

5.6%OUR USERS AT WORK

EMPLOYMENTSTATUS

TIME SPENT WORKING ONLINE

CONNECTIONSPEED

OUR USERS AT WORK

SELF EMPLOYED/OWNER

FULL-TIME EMPLOYEE

PART-TIME EMPLOYEE

FREELANCE PROFESSIONAL

STUDENT

STAY-AT-HOME PARENT

RETIRED

OTHER

1 HOUR

2 HOURS

3-6 HOURS

6-12 HOURS

>12 HOURS

< 256 kbps

256 kbps-1 Mbps

1-5 Mbps

5-10 Mbps

10-50 Mbps

50-100 Mbps

100-1000 Mbps

> 1 Gbps

Over half (57%) of our users work full-time online

(6+ hrs/day)

Only 1/3 of our users have access to broadband (defined as >5 Mbps)

*DATA AS OF 1ST APRIL 2015. DATA AGGREGATED FOR ALL ACQUIRED MARKETPLACES SINCE 2001.

2/3 of our users are their own boss – they work

for themselves

*Freelancer David Maillard and his team’s office space. Read his story on Page 46.

4.5%

23%

31.8%

14.3%

7.2%

6.3%

1.1%

11.8%

*DATA AS OF 31ST MARCH 2015. DATA AGGREGATED FOR ALL ACQUIRED MARKETPLACES SINCE 2001.

7.4 millionPROJECTS & CONTESTS POSTED

$2.2 billionVALUE OF PROJECTS POSTED

4.8 millionCONTEST ENTRIES

64 millionBIDS ON PROJECTS

16

WINNER OF 8 WEBBY AWARDS

WINNER OF 11 STEVIE AWARDS

17

18

FREELANCER STORIES

19FREELANCER STORIES

Sixty percent of the world’s population will soon join the Internet and most of them will come from developing countries. Freelancer.com’s mission is to provide professionals anywhere around the world with opportunities to earn wherever and whenever they want. This also gives them the freedom from restrictive nine-to-five jobs and to be in control of their careers.

We help freelancers all over the globe whose incomes are dictated by their economic standing, with some receiving merely US$8 a day. Through Freelancer.com, their labors (coupled with hard work and dedication) can be better rewarded and as a result they enjoy an improved quality of life.

Most importantly, we change lives. Parents see their children grow, women gain equal footing as men, graduates are not turned away by lack of experience, individuals earn more than what their country dictates, and veterans practice their craft no matter their age. At Freelancer.com, everyone is encouraged to work with whom they want, on what they love, and at their own pace. They become their own bosses, privileged to maximise their earning potential and explore brand new territories. In this book we have published some of the success stories of freelancers from all walks of life. Writers, graphic designers, a musician, an animator and many more took over the reins and used Freelancer.com to up their game.

WE’RE DEFINING THE FUTURE OF ONLINE WORK

4.9 / 5.0 rating, 67 reviews

After two years I’ve been doing really well on

Freelancer.com. The earnings are very good and now

I have a lot of respect among my friends and family

members. Thanks Freelancer for everything!

Shahzaib S.Graphic Designer Karachi, Pakistan

20 FREELANCER STORIES

Freelancer.com is a great place for Internet

professionals. I am able to do work anywhere, anytime.

Thanks to the Freelancer.com team!

Moshiur R.Internet Marketer Dhaka, Bangladesh


Freelancer.com is a great place for Internet

professionals. I am able to do work anywhere, anytime.

Thanks to the Freelancer.com team!

Moshiur R.Internet Marketer Dhaka, Bangladesh


21FREELANCER STORIES

22

WHY THIS TWENTY-SOMETHING GRADUATE TURNED DOWN A TOP TECH JOB

FREELANCER | Nguyen Duc Trong • Thái Nguyên, Vietnam

23

programmers. The beginning was a

bit rough; his programmers would

sometimes do their own thing and

ignore his authority, but they soon

saw his potential in leading as he

constantly closed deals. The bunch

of them also liked how they are

employed in a company that gives

them freedom at how they want to

spend their time. “It’s like working as

an employee and a freelancer at the

same time,” Trong said.

The company celebrated its first

anniversary in October 2014,

and from a team of three (which

included Trong), the young CEO

now supervises six. “We’re focusing

right now on Website development

and design using PHP as our main

language, but we’re planning on

expanding soon,” he said.

Their only source of clients at the

moment is Freelancer.com. Trong

was thankful that he started building

his reputation on the site years ago,

while still working as a student. “My good reputation took years and hard work to build but we’re reaping the benefits right now as more clients entrust their projects to us. ETS is going really well and in the future we’re hoping to hire more people,” he said.

He hopes to help employers more

than just providing services for a fee.

The young entrepreneur aims to turn

his company into every employer’s

partner. “In ETS, we not only provide

quality services but we immerse with

our clients; we show ownership and

genuine responsibility of the project

as if it’s ours. I think that’s what sets us

apart from the thousands of providers

on Freelancer.com.”

Recent university graduate Nguyen

Duc Trong felt conflicted as he stared

at his computer monitor, reading

the letter inviting him to join one of

the top IT companies in Vietnam. He

thought it would be awesome to start

his career in an established company

but at the same time, imagined how

cool it was to become your own boss.

He remembered a quote by Justice

League creator Brad Meltzer that said,

“We are all ordinary. We are all boring.

We are all spectacular. We are all shy.

We are all bold. We are all heroes.

We are all helpless. It just depends on

the day.”

That day Trong decided to be bold

and turned down the offer.

When he told his parents he was

going to put up his own company,

they gave him a pat on the back and

told him he could do it. The trust

bestowed on him inspired Trong, who

had stopped asking for monetary

support from his parents since

entering college. “My parents are hard

workers and I didn’t want to put too

much burden on them. I want them to

somehow enjoy their earnings instead

of pouring it all into my studies,” he

said.

To allow himself to pay university fees

and his daily living expenses, he took

up outsourcing jobs on Freelancer.

com and was able to make it lucrative.

The amount of work on the site was

constantly growing and if he was able

to make it big while doing it on a part-

time basis, how much more full-time?

He built a company called

E-commerce and Technology

Solutions (ETS) and hired

“THE PATH TO BECOMING YOUR OWN BOSS IS NOT AN EASY ONE, BUT IT IS DEFINITELY DOABLE THROUGH FREELANCER.COM”

FREELANCER | Nguyen Duc Trong • Thái Nguyên, Vietnam

24

WHEN FORTUNE SMILES UPON MAN

FREELANCER | Kelvin Otieno Ogos • Nairobi, Kenya

PHOTOS BY KEVIN SABUNI PHOTOGRAPHY

25

“The ultimate reason for joining the

contests was to earn money, but

along the way I realized that it was

more than that. Through the contests

my design skills have sharpened—by

seeing many other trends all over the

world, including meeting clients with

diverse needs.”

The exposure helped him get more

jobs through direct hiring.“Finding

clients is one very big challenge;

maintaining them is another,” he

said. “This was made easy for me

at Freelancer.com where within a

short amount of time I had come

into contact with hundreds of them

through contests and direct hire jobs.”

Based on the strength of his portfolio,

Kelvin has formed relationships with

clients from Australia, Belgium, USA,

Switzerland, Thailand, Germany,

Japan, Canada, and many more.

Kelvin’s financial challenges

gradually eased, and right now, he is

comfortably able to take care of his

bills, including settling his children’s

school fees. “Due to Freelancer.com, I am able to work from the house, which allows me to spend quality time with my family while making money to meet family-related needs. I have never regretted closing my office in the city. I could never have found a better alternative than Freelancer.com.”

Further, Kelvin doesn’t only look at

Freelancer.com as a place of work. “It

is also a learning platform where one

can sharpen his communication and

interpersonal skills, improve his varied

professional skills, and expand his

knowledge of diverse world cultures

through networking.”

“I join contests because I want to win,”

Kelvin Otieno Ogos, better known as

KelvinOTIS on Freelancer.com, stated

with an assured air. “Winning proves

that my design skills stand out among

other designers’.”

Kelvin referred to the Contests

regularly launched on Freelancer.

com. These graphic design-oriented

contests typically involve the creation

of logos, business cards, mug designs,

etc. and they are open to everyone.

Employers then get the chance to

choose from a number and a variety

of designs, often in the hundreds,

within minutes of posting. While Kelvin

was unsure as to the exact number of

contests he participated in since he

joined the site in 2010, he estimated

that he participated in hundreds.

“I have won 19 times,” he proudly

shared.

Freelancer.com was the first site he

came across. “Thanks to the name,

it came up so fast on the search

engines during my regular surfing.” He

admitted that it was difficult to make

headways in the beginning but his

persistence and hard work bore fruit

when he won his very first contest on

Freelancer.com.

Having been driven from his office in

the Nairobi Central Business District

by high overhead costs and stiff

competition over a shrinking market

of potential buyers, Kelvin’s success

in the contests opened a whole new

world for him. “This was definitely the

ultimate turnaround opportunity for

me. It tremendously improved my

income.” He even funnelled a portion

of his earnings into his new hand-

painted T-shirt business, an enterprise

that now provides him with monthly

earnings of about US$500.

GRAPHIC DESIGNER SHOWCASES SKILLS ON FREELANCER.COM’S CONTESTS

FREELANCER | Kelvin Otieno Ogos • Nairobi, Kenya

26

MUSICIAN STARTS A FREELANCING CAREER IN HIS STUDIO

FREELANCER | Juan Martin Porcel Iturralde • Buenos Aires, Argentina

27

JUAN MARTIN GAVE UP HIS FULL-TIME JOB TO FOCUS ON HIS PASSION FOR MUSIC

job,” he said, adding that working full-time on Freelancer.com might be a great idea because his earnings were better. The more time he dedicates, the more money he would earn.

Providing a comfortable life for his family wasn’t only his sole motivation. Juan said that doing what he loves every day without having to leave home was all he needed. “When you love what you do, you would want to work all day because you enjoy it.”

He was once obscured by limitations when trying to pursue what he loves but he pushed on. “I was once scrambling to find what I felt was missing. My advice to people who are struggling is to never stop trying. It may be frustrating but if you go on, you will find it.”

Juan Martin Porcel Iturralde worked in an international company in Argentina where he was given the opportunity to travel to different countries. He didn’t feel satisfied however, and felt like there was something missing in his career. He thought of giving up his job for his first love, music, but he wasn’t sure how to make a comfortable living out of it.

Not the type to give up, Juan pursued his passion one step at a time. “I never stopped composing. I never stopped my curiosity for music,” he shared. He learned to play a lot of instruments: guitar, drums, bass, piano, and he also learned to manage every virtual instrument such as synths and electronic DAW (Logic, Ableton, Fruityloops, etc.).

Eventually, Juan quit his sales job and settled for a part-time job in the mornings, where he did sales at the Buenos Aires International Airport. The rest of his day he filled with his dream job — music. He was all set; he had a home studio he specifically built for his startup business. “Once I realized that I can get jobs associated with music such as song composition, arrangements, and sound design, I started to invest in some good hardware to have better work quality.”

Finally on the right track to turning his passion into work, Juan sat proud in the middle of his cozy little studio, waiting for customers to whirl themselves in. “I ran into a blank wall. Nobody came in and I didn’t know where to find them.”

That was when he stumbled upon Freelancer.com. “I browsed the Web looking for a way to work from my studio. I chose Freelancer.com because I think it is the biggest website for freelancing. It has a lot of projects from all around the world in several categories,” he said.

A few months later, he had already gained the trust of many of his clients, and they kept coming back. He also had to employ a musician and a singer because he was already overloaded with work.

“The speed of my business’ growth is so fast that I’m actually thinking of giving up my part-time

FREELANCER | Juan Martin Porcel Iturralde • Buenos Aires, Argentina

28

Daniel Pratidya saw the need to take on additional jobs apart from his regular nine-to-five due to the chemotherapy treatments undertaken by his mother-in-law. After coming home from work, he would log into Freelancer.com to bid on several projects at a time, desperate to pay the bills and support his four children.

Freelancer.com was introduced to Daniel by a friend after learning of his plight. His first job on the site was Web scraping, which paid US$2 an hour. Not long after, he discovered Microsoft Excel and translation jobs, which he confidently took on. He was surprised at the sheer amount of jobs offered in these categories, and the worry he had been nursing started to dissipate.

HOW SAVING ONE LIFE BECAME A MISSION TO HELP MANY

29

FROM FREELANCE WEB SCRAPER TO PRESIDENT OF THE INDONESIAN FREELANCERS ASSOCIATION, DANIEL WORKED HARD FOR LOVE

FREELANCER | Daniel Pratidya • Jakarta, Indonesia

Although he never missed paying all the treatments his mother-in-law needed, she passed away, leaving everyone heartbroken. At the very least, Daniel and his wife didn’t have to worry too much about the debts left. Through freelancing combined with their day jobs, they were able to settle balances in less than a year’s time.

His stint at Freelancer.com — where he worked day and night to provide for his family — benefited Daniel with a dozen new skills. “Because of the need, I forced myself to learn new skills so I can bid on more projects. I never gave up. As a result, I became an expert in certain fields in just a fairly short time,” Daniel said.

Hooked on Freelancer.com, Daniel never left the site even after their finances became manageable. He also couldn’t leave some of his employers who hired him regularly. The Web scraping job, which got him started on the site, still goes on to this day and his rate has increased to US$8 an hour. He also had a project where he translated an English website to Bahasa Indonesia that netted him about US$2,500 in a month. Until now, the employer hires him whenever they would release additional pages. Daniel has completed about 250 projects on the site and earned a total of US$60,000.

Knowing that there are hundreds, or even thousands

more who experience financial difficulties, he wanted to introduce more people to the site. “Freelancer.com greatly helped my family during dire times. I want other people to have the same opportunity,” he said.

He started a community where he can impart wonderful experiences that will help others financially. Daniel founded the Indonesia Freelancers Association in 2013 that now boasts of over 700 members across the country. “We aim to gather freelancers across the country and inspire them to join us and make a better life,” said Daniel.

They have held events including seminars and forums that aim to help freelancers with work such as financial management and internet marketing. Their most recent event was held September last year when Willix Halim, Freelancer.com Vice President for Growth, arrived at the seminar as the main speaker, where he gave a talk about hacking for startups. He was joined by Achmad Zaky, the founder of www.bukalapak.com as co-speaker.

“Because of the efforts of IFA, more Indonesians are enlightened by the opportunities of freelancing. More and more are earning dollars, which help them manage their finances better and live a higher quality of life,” Daniel said.

30

CASINO PIT MANAGER PLAYS HIS CARDS RIGHT IN FREELANCING

FREELANCER | Romeo Javellana • Cavite, Philippines

31

FULL-TIME WORKER EARNS EXTRA AS A FREELANCER

FREELANCER | Romeo Javellana • Cavite, Philippines

tables in the Philippine Amusement and Gaming Corporation (PAGCOR) casinos. “I see to it that house rules and regulations are properly observed and at the same time, our casino gives the utmost customer service to our players,” he said. But in 1997, he discovered and fell in love with Action Script, an object-oriented language that enables animation and adds interactivity to programs. He began to study it on his own and by 2006 he searched online for a site

where he could test his knowledge on Flash and action scripting. He tried many freelancing sites until he found the then GetAFreelancer.com (which eventually evolved into Freelancer.com), where he found his first freelancing gig. Alongside his work at the casinos, he has a thriving Web development business called Cessy Rona Studio. Among the services he offers are the creation of advertising widgets and banner ads, maintenance or expansion of existing projects, addition of product or application features, and adding interactivity to websites. The company also develops CMS, games, desktop or browser applications and eCommerce sites. Romeo is expanding his business to include mobile application programming and development. From time to time, he changes hats and becomes an employer on the platform. “I sometimes hire someone else to help me with a project, especially if it’s more than I can handle, or if I can’t figure out something with the program. It’s great that someone is able to help you solve a problem.”

With his earnings from Freelancer.com, he was able to renovate his house. “About 90% of the total amount I spent on home renovation came from freelancing.” He was also able to take his family on vacation to Hong Kong, Macau, Malaysia and other local destinations. He added, “Freelancer.com is excellent in all ways — from job search to bid placement, from project awarding to payment and commission collection, and even to action on complaints.” Freelancing is somewhat akin to a casino game. “It’s one big gamble where you take high risks. Whereas a traditional workplace offers you a more or less certain future defined by a secure source of income, in freelancing, you face an uncertain future where you are given the opportunity to shape it according to your will. But unlike games of chance, one can grow as a freelancer as you improve with practice; you persevere until you win.” he said.

Romeo Javellana has known gambling for nearly all his life — not as a vice, but as a means to earn a living. At 19, he dropped out of college due to financial difficulties and got himself employed as a casino dealer where money was good. “My life is the casino. This is my bread and butter,” he staunchly said. “For a college dropout, it’s hard to find a job that pays like the casino.” Thirty-six years later, he is now the Pit Manager, the officer in charge of supervising and managing gaming areas and

32

FREELANCING HER WAY AGAINST THE NORM

FREELANCER | Rajha Balaji • Bangalore, India

33

remarry, but he refused and chose to

be with Rajha.

“Freelancing saved our family when

a client I worked for in my previous

company tracked me down to offer

a one-time job. However, freelancing

then wasn’t well-received, so even

after this positive experience, I

decided to join another company for

a meager salary for the sake of job

security,” said Rajha.

There was no denying that she was

growing tired of the grind. When

some of her friends approached

with a suggestion to start their

own company, she immediately

jumped in. The group started out at

RentACoder.com, stayed through the

merge to vWorker.com, and finally to

Freelancer.com.

It wasn’t just their skills that flourished.

Their group has increased in number

through the years as well. They now

have two full-fledged professional

teams. Nine people take care of Web

design and development while five are

assigned to mobile apps development.

Rajha gave up her job to focus on

freelancing.

Rajha was once homeless and

penniless. Now, she managed to

purchase an apartment in Bangalore,

India’s silicon capital. Her family is

financially stable and she no longer

worries about her little boy’s future.

“I’m proud to admit that Freelancer.com is the bread winner of more than 10 families in my team. It also gave me freedom and helped me grow from a helpless victim to a confident and happy woman. I can now finally enjoy motherhood and family time,” she said.

When Rajha Rajesuwari Balaji reached

high school, her parents wanted

nothing more than for her to marry

someone stable and successful. In

their search for a prospect for their

young daughter, her parents started to

arrange meetings with several families.

Rajha lost count of how many times

she declined, cried, and struggled

against it.

Her dream was to become a doctor

and getting married would impede

that. She excelled in science and

secured high enough marks to be

eligible to get into medical school.

Her parents had other plans in mind

however, and asked that she take a

degree in Home Science instead — a

popular course in India largely studied

by women. Rajha refused and ended

up taking a Bachelors program in

Computer Science. She learned to

love her course and worked as a

teacher after graduation.

Not long after, her parents once again

came knocking, reminding her that it’s

high time for a wedding. Her parents

arranged her marriage to a man they

have known for years. She surprisingly

got along well with her husband, but

the good start was spoiled by her

in-laws only months after they tied

the knot.

“I gave up my teaching career to be

a typical Indian housewife. I kept

our home in apple-pie order for my

husband and his family. However, my

in-laws treated me very badly after

my family couldn’t meet the financial

demands they made one after the

other. In this part of the world, it’s

called dowry,” she said.

Seven months through the marriage,

Rajha was kicked out of her in-laws’

home. Her husband was forced to

A WOMAN KICKED TO THE CURB BY HER IN-LAWS PICKED HERSELF UP THROUGH FREELANCING

FREELANCER | Rajha Balaji • Bangalore, India

34

APP DEVELOPER BUILDS COMPANY FROM GUTS AND PASSION

FREELANCER | Jaswant Panwar • Jaipur, India

35

After that first project, Jas knew he would be dedicating his time to Freelancer.com. “I was very motivated. I like working on new ideas, communicating with employers from all over the world, and getting great feedback. I also enjoyed many Freelancer.com programs like earning reward points, passing exams with high scores, and earning badges.”

Soon, Jas couldn’t take the demand of work alone. “From a one-man army, I now have one smart team in our company, Logictrix. Here we are completely free in the way we want to work. I just always remind them to develop with passion.”

When Jas was hired by a local software company, his family was overjoyed. Software engineering jobs in India started to become difficult to snatch when the world learned how efficient and cost-effective Indian programmers are. Everyone suddenly wanted to learn how to build and design websites and apps with an aim to impress big companies that were the go-to of Western countries. Although Jas’ company was relatively small, he earned enough to pack his bags and leave his parents’ house.

His family was surprised to see Jas on their doorstep, bags in tow, after only a few months. “I tried to work in my own style because this is the only way I know where I can give maximum output to the organization.” He learned that freedom in the way people want to work was an important driving factor. Unfortunately, his bosses weren’t happy with his methods.

“People at work were sad to see me go, and I was sad that my first job didn’t work out well. But I was more fired up than ever. From that experience, I found out what I want and I was determined to work on it,” he said. His stay in the company, albeit short, made him realize that his forte was in developing Android apps.

He spent hours each day developing dummy apps for Android while waiting for job applications to push through. One of his friends informed him that instead of practicing on his own, he could hone his skills better in developing apps at Freelancer.com while earning money on the side. Jas was excited at the prospect of working on live apps as well as getting revenue for his hard work. Without second thought, he signed up at Freelancer.com.

His first project was awarded to him on the same day he started bidding. The employer from Australia only asked him a few questions, and Jas promised he would deliver sound results in five days. The project was to remake an iOS app for Android for US$255. Jas finished it in only three days and was given a five-star rating and superb feedback.

WHEN A COMPANY CLOSED HIS DOORS ON HIM, A NEW BUSINESS VENTURE OPENED

FREELANCER | Jaswant Panwar • Jaipur, India

36

Anna Lee Salas, a 30-year-old licensed architect, is standing tall in the field of architecture. She isn’t intimidated by the challenges inherent in an industry considered to be male territory. Having worked for one of the biggest malls in the Philippines as design officer for a construction project, she definitely has what it takes to compete head-on.

DRAWING HER PLANS ON FREELANCER.COM

FREELANCER | Anna Lee Salas • Manila, Philippines

37

AN ARCHITECT GAVE UP HER FULL TIME JOB TO ENJOY THE COMFORTS OF FREELANCING

FREELANCER | Anna Lee Salas • Manila, Philippines

to Quezon City and the pressure in the corporate world pushed her to do so. “You need to multitask to meet deadlines, complete the drawings, go to the site, procure materials, and in some cases, deal with difficult bosses. In freelancing, I can work as early as I want. No more travelling expenses, fatigue, and most of all, I have flexible time. I can even take a vacation and do my work there—just a laptop with internet connection will do.”

The international exposure also taught her a lot. “I am learning new designs from different people and different

cultures, and I am kept updated on design ideas. My clients and I learn so much from each other. As much as possible, if I still can, I always accept the project. I just keep in mind that I will learn new wisdom and knowledge in every project that I do.”

By working with several contractors and architects, she learned more about space planning, interior design, and many others. Architecture evolves through time and freelancing helps her to be updated with the new trends.

When she had her first contract, a townhouse project, she

could not believe it. After that, everything just came one after the other. Sometimes, she doesn’t even bid—they just offer the contract and all she needed to do was accept. She also gained regular clients coming from Australia, USA, and Canada.

“Freelancer.com totally changed my life. It gives me the best flexible time. I am earning so much more here compared to regular work. My expenses were also reduced and I don’t have to wake up too early or deal with a difficult boss.”

Fascinated by beautiful houses and interiors at a young age and with a passion for drawing, she mostly designs commercial building and residential house designs, but does commission work on space planning, and interior and conceptual design and drafting. After seven years of employment, she decided to become a full-time freelancer and is delighted with the rewards that came with it. Among such perks is earning higher income.

At first, she was hesitant to resign from her job and become a full-time freelancer, but the toxic commute from Manila

38 FREELANCER | Rick Cano • Oregon, USA

39

A FATHER’S LEGACYRICK ATTRIBUTES THE FAST GROWTH OF HIS COMPANY TO CLIENTS AT FREELANCER.COM

Web Developer and his wife as graphic

designer. Two more employees came

aboard, a Junior Web Designer, and

an SEO Specialist.

“My son struggled to find a job for a

year after he graduated from college

and I really needed an assistant. With

his computer science degree, he fit

right in. My wife, who has a full-time

job, wanted to explore her creative

side; so, I hired her on a part-time

basis to do graphic work.”

Walking away from a 25-year job, in

an industry that was extremely high

stress and that took lots of time away

from home to set up a business,

proved to be the right decision. “Now I

have the freedom to work really, really

hard or take some time off….and I do

it all from my home.”

Not one to rest on his laurels, Rick set

his sights on the next phase for his

business: incorporation. Most of the

paperwork, he said, is completed. “In

three years, I’m going to be able to

pass on this business to my son and

he’ll be full owner while I work for him

until I retire.”

Fifty-four year-old Rick Cano mulls

over the online consulting business he

established nearly 12 years ago and is

proud of the growth it has achieved.

He anticipates that Cano Consulting

will grow even further at the hands of

his son, Jared, who will take over the

reins three years from now. Much of

the success the company is currently

enjoying is an offshoot of Rick’s

membership at Freelancer.com since

2009. “I’ve been a member for five

years and it’s thanks to Freelancer.

com that I’ve achieved such success,”

Rick, a custom WordPress designer,

attested.

“I also like the idea that Freelancer

was more ‘international’ so I could get

business from other parts of the world

and not only be dependent on my

local economy or US economy,” he

added. “I’m glad I chose Freelancer

because as our US economy faltered

I was less affected by local business.”

From doing WordPress designs,

they now offer full service website

maintenance and security, SEO,

Google Adwords, and Backlinks. From

designing and providing service to

12 sites per month, they scaled up

to 27. Most of that business comes

from clients who have hired him

at Freelancer.com and from their

referrals. The portfolio that he built

from all of his work at the site also

helped bring in more clients.

“Part of my strategy is to provide

excellent customer service because

I have found that providing service

over and above what my clients

expect often turns into referrals.

Every client I have worked with on

Freelancer has referred me a family

member, a co-worker, a girlfriend,

a grandmother…the list goes on.”

To support this strategy he provides

additional work at no extra charge. “To

prove to them that I’m an excellent

designer and more importantly, an

excellent business partner.”

What started out as a one-man

team eventually turned into a family

business: he hired his son as a Junior

FREELANCER | Rick Cano • Oregon, USA

40

For sexagenarian Rita Roy Chowdhury from India, retirement isn’t the end of an age — it’s actually a new beginning. While other retirees often feel anxious or depressed about the challenges that retirement brings, Rita chose to take charge of her life by freelance writing on Freelancer.com. “Just when I was wondering how to fill my empty time after retirement, Freelancer just happened,” she shared. “I did not get the chance to experience post retirement blues or feel left out.”

WHAT THIS PROFESSOR DID TO FIGHT RETIREMENT BLUES

41

A RETIRED TEACHER FINDS LUCRATIVE WAYS TO EARN AS A WRITER

FREELANCER | Rita Roy Chowdhury • Calcutta, India

A retired Associate Professor and Departmental Head from the Vivekananda College for Women, which is under the auspices of Calcutta University, Rita has always had the passion for writing. While the content writing she currently does is quite a stretch from her bachelor’s degree in philosophy and doctorate degree in environmental ethics, she appreciated the fact that she learns something new each day. “Freelancer gave me the opportunity to experiment with my writing ability and I can use my leisure time well.”

Although new to freelancing, she has wonderful stories about the jobs she completed and the employers she worked with. A Bangladesh national named Raisha asked her to write an article about how hypertension can be better controlled through Telemedicine using Skype. Another employer, Kevin, asked her to write some do-it-yourself advice and tips in 150 characters for his micro blog. Then there’s Michael Fayez from Egypt whom she calls her “friend from the Nile.” She narrated:

“My project with him was about stocks and shares. I developed an eye infection during the course of the project and had to undergo surgery. He was very compassionate. He would tell me to stop doing the project and say that it could wait, get well first. I was overwhelmed. Even after the project was finished we exchange greetings.”

She admitted that there were times she felt low. “The world outside is no longer my arena of work but I turn to Freelancer and I get engrossed in the projects. Actually I have access to the whole world through the platform. I have found a global community here.”

It is true what advice gurus often counsel: It takes the right attitude to adjust to this new phase of life. “I enjoy working here,” she reiterated. “Freelancer.com is more than the money—it’s about interacting with people from different countries that you get to know. I will always remain grateful because it has given me strong emotional support right after my superannuation.”

42 FREELANCER | Syed Saqlain • Karachi, Pakistan

GETTING OUT OF THE RUT

43FREELANCER | Syed Saqlain • Karachi, Pakistan

he earned US$30 and an additional

US$35 for extra work on stationery

together with this project. He

appreciates that Hala, his very first

client, provided him the opportunity

to get started on Freelancer.com. “Her

positive feedback was my turning

point.” Since then, Hala repeatedly

hired him, and Saqlain would even

offer her free logo design services.

“Freelancer.com is the best way to

achieve your aims and make your

dreams come true,” he said. “Now I

have so many potential clients from all

over the world and get many projects

on a daily basis.”

The man who’s now proud of the

business he established is a far cry

from the fresh graduate that made

job-hopping a habit in the early

years of his career. The underlying

dissatisfaction led him to pursue his

passion on his own. “I wanted to be

a successful person. I spent 10 years,

but when I felt there was no chance

to advance, I resigned and decided

to start my own business through

Freelancer in 2007. I also launched

my own website, www.logotrak.com

that year.”

“Clients want to work only with

Logotrak!” said Syed Saqlain, founder of

custom logo design company Logotrak.

“They rehire me for every new project.”

This is not an empty boast. He has

over 2,000 reviews to prove that he

is among the best at Freelancer.com.

His secret: making his clients his top

priority by churning out designs that are

100% tailored according to his clients’

requirements.

But he’s not stopping there; he is aiming

to become No. 1. “It’s kind of an award

for me. If I keep working hard, I’m

absolutely sure that I will be the Top 1

service provider on Freelancer.com.”

He studied graphics design in a small

institute and obtained his diploma

after two years. He got into Freelancer.

com when his friend told him about its

predecessor, GetAFreelancer in 2007.

His earnings at a small printing house as

a graphic designer weren’t enough and

he needed extra money.

Seven years on the platform has

not made him forget his roots. He

constantly reminds himself of his first

logo design project in 2008 where

WORK DISSATISFACTION LED GRAPHIC DESIGNER TO BUILD OWN BUSINESS

44 FREELANCER | Gaston Muyano • Parque del Plata, Uruguay

45

DAD TURNS FREELANCER TO GIVE KIDS QUALITY TIME

HIS FIRST PRIORITY WAS HIS FAMILY OVER CAREER. IMAGINE HIS SURPRISE WHEN HE GOT THE BEST OF BOTH WORLDS THROUGH FREELANCING.

build his portfolio fast. He employed

his brother Mauro, who is a 3D artist,

to help. Together, they aimed to take

the business to greater heights. To

establish themselves better, Gaston

made a small animation company,

www.betterexplain.com. As the name

suggests, they want to help their

clients better explain their campaigns

or objectives through animation.

Now, Gaston and Mauro handle

several big projects that take weeks to

finish and do smaller projects day to

day. They are even planning on hiring

another artist because of the high

demand.

“This career not only brought my

family economic stability, but it also

allowed me to speed up my artistic

growth. The different projects we take

on, the different people, businessmen,

and artists we work with help us to

learn more and improve our craft.

Most of all, I work on what I really love

to do, here at home, where I can help

my wife raise Bianca and Florencia,”

he said.

Gaston Muyano, a graphic artist in

Uruguay, spent about three hours a

day to travel from his small hometown

in Parque del Plata to the country’s

capital, Montevideo, for work. He

left early each morning to avoid rush

hour and he arrived home late in the

evening, missing the chance to spend

time with his wife and two young

daughters.

He felt like Bianca, three, and

Florencia, two, were growing up so

fast and he wasn’t there to see it. He

missed out on the little things – such

as braiding Florencia’s hair, and taking

them to kindergarten — which were

fortunately being done by his wife

Lorraine. The closest thing he ever

had to witnessing his daughters’

milestones was hearing their shrieks

and laughter through the phone

whenever his wife delivered great

news.

To top it all off, the job that took over

his life wasn’t even rewarding. He

earned very little and the expectations

were low. Even if it paid well, it wasn’t

a good enough reason to let his kids

grow up with someone who was

barely their dad. The only way he

thought he could be fulfilled with

his career and, at the same time, be

present during the important early

years of his daughters, was to be an

independent worker.

Gaston took a leap of faith and

brought his skills as a digital artist,

animator, and graphic artist to

Freelancer.com. “I was attracted

to work on the site because it was

growing strong every day. The jobs

are increasing, giving me more work

opportunities. I knew that the site

could help me achieve my dream to

work independently,” he said.

The projects he handled started

small. The first one was to create an

animated comic book that educates

kids about different diseases, for

which he was paid a little over US$30.

Then came a relatively big one, worth

US$600, where he animated 2D

images of animals. The employer was

so pleased that Gaston was very fast

and skilled, being able to animate 20

images in the time some animators

took to do one.

Due to the awesome feedback left

by employers, Gaston was able to

FREELANCER | Gaston Muyano • Parque del Plata, Uruguay

46

Belgian-born but Brazilian at heart, freelancer and IT startup owner David Maillard looked away from his computer to watch a surfer get wiped out. Chuckling to himself, David thought he ought to show the newbie how it was done. Not yet though — his focus was on the dozen emails sent by valued clients.

IT’S NEVER TOO LATE TO BECOME A FREELANCER

47

A FREELANCER FOR 15 YEARS, DAVID DISCOVERED FREELANCER.COM A LITTLE LATE BUT QUICKLY ROSE TO BECOME ONE OF THE SITE’S SOUGHT-AFTER WORDPRESS DESIGNERS

FREELANCER | David Maillard • Sao Paulo, Brazil

Working where he wanted and riding big waves during breaks were some of the perks David enjoyed since he up and left the nine-to-five job he had as a project manager and office assistant at a large real estate firm in Belgium. It was in 1999 when David left its security. It came as a surprise to family and friends when he said he wanted a career making and designing websites, at a time when the Internet was accessible via dial-up connection and page layouts were horribly cramped.

“I was 21 when I decided to create websites for clients I found at local classified ads. During this time, everything was coded in Notepad and Dreamweaver. Eventually, WordPress came and I jumped into it. I’m now using WordPress almost exclusively for all my clients but I’m also adept at PHP, HTML and CSS.”

After he had a tough time looking for clients, David decided to try marketplaces and found Freelancer.com to be his favorite. He discovered the platform only in 2012 through a friend. “I thought that although

it’s possible to make a few dollars, there was no way to make a living on the site. I was wrong. Nowadays, a sensitive part of my revenue comes from Freelancer.com.”

David has completed about 285 projects since he started and became a member of the site’s Preferred Freelancer Program, which helped boost his reputation. “I’m going to stay here for good. Apart from my excellent standing and being a member of the Preferred Freelancer Program, the site has the most exposure in the market. There are a lot of jobs to take on so I feel secure. Of course, it’s not easy hauling the clients in. You really have to work hard and be dedicated.”

David’s favorite Freelancer.com feature is the profile page. “I like the way reputation is calculated because it says so much about the employee. Like it or not, it’s one of the first things an employer looks at so it can really make or break a career. I’m proud to say that I have received no less than five stars in all 172 reviews left by clients.”

48 FREELANCER | David Dundas • Bristol, UK

49

VETERAN WRITER EXPLORES FREELANCING CAREER

A LONGTIME WRITER, PROOFREADER, AND EDITOR FOUND NEW OPPORTUNITIES AT FREELANCER.COM

complexity of the site daunting.

“The trick is to stick with it as, like

everything in life, the more you get

used to something, the easier it

becomes.”

As for freelancing, he said: “It also

takes time to build up a reputation

on the platform, but if you are

persistent and are prepared to put in

the hours, it is certainly possible to

make a comfortable living. I certainly

recommend it to those who are in

need of a second income or who

want to see if they could, over time,

freelance on a full-time basis.”

David enjoys the little things

freelancing gives him. He gets to

spend more time in his home in Le

Blanc. “I enjoy the simpler things

in life, like walking the dog, fishing

or kayaking on the river, searching

through the ‘brocantes’ and French

markets for hidden treasures, and

enjoying slightly better weather!”

David Dundas’ career as a writer,

proofreader, and editor started when

he wrote a short novella purely as an

exercise. 10 years later and now in his

late 50s, David is working harder than

ever. He signed up at vWorker, which

was later acquired by Freelancer.com,

to expand his business and meet more

clients. From then on, the business

went full-time with both private and

Freelancer.com clients now keeping

him busy seven days a week.

Although the tasks could be daunting,

David never employed others. He

found that writing and amending text

was a very personal affair, and he

preferred to be in direct contact with

each of his clients. David now divides

his time between Bristol, UK, and Le

Blanc, France, as freelancing allows

him total control of his time and

whereabouts.

“Freelancing gives me freedom and

allows me to be the master of my own

destiny. I believe some people make

good employees, while others are

more suited to being self-employed.

I decided I had the necessary skills to

be a successful freelancer, which are

dedication, enthusiasm, and skill in

what I do.”

David wrote on and off for most of his

working life. Around the same time,

he wrote a novella for an exercise, and

checked some academic work for a

friend doing a postgraduate degree.

She recommended him to friends,

and the editing and proofreading

business started to grow. He joined

vWorker three years ago to expand

the source of work and stayed after

the Freelancer.com takeover a few

months later. “It was a great choice

because approximately 30-40% of

my annual income now comes from

working with clients from Freelancer.

com.”

Like many freelancers, David also

encountered difficulties at the

beginning — he found the size and

FREELANCER | David Dundas • Bristol, UK

50 FREELANCER | Dickson Ifeanyi Desmond • Aba, Nigeria

CHARTING A DIFFERENT FUTURE

51FREELANCER | Dickson Ifeanyi Desmond • Aba, Nigeria

SECONDARY TEACHER FINDS EXTRA INCOME AS AN ONLINE WRITER

For three years Dickson Ifeanyi Desmond taught Mathematics, with Physics and Chemistry on the side, to senior secondary students at a local school in Nigeria. Assured of a guaranteed income, he didn’t look for another job despite earning a low income because it was “an easily available job” until a friend told him that he could make a living by writing.

On July 2012, he joined Freelancer.com, where he found an abundance of content writing opportunities. He found little difficulty in transitioning from a regular 9-to-5 job to freelancing. He’s passionate about writing and has been writing since he was a boy. Initially earning less than US$200 a month on the platform, he is now bringing home up to US$600, six times more than his earnings from teaching.

Apart from the income, he enjoys a better quality of life now. He enlarged his territory by gaining plenty of experience in content creation and in the process, he learns something new each day with the various topics he writes about. Furthermore, he admitted that he wasn’t as skilled in content writing when he started out, but his clients saw his eagerness and tutored him on how to do the job properly.

Dickson’s clients were mostly SEO and content writing companies. His major client has branches in Europe, Australia and Asia and another client is from Singapore — both of which have retained him for the long haul. He also worked with individual employers from Malaysia and Pakistan.

“The ease offered by working on the platform is indeed fabulous,” said Dickson of his professional life beyond the four walls. “Teaching confined me to a single place; Freelancer.com allowed me to work from home and from anywhere. I am in control of my time and freelancing has afforded me great flexibility.” He now has time to pursue other interests such as reading and is now working towards an Industrial Mathematics degree.

“My life has unimaginably changed through the services and features provided by Freelancer.com. I have encouraged many of my friends in Nigeria to join the platform,” he added. “Freelancer has gone a long way in solving the problem of unemployment in various parts of the world, especially in my country.”

52

EMPLOYER STORIES

Freelancer.com connects entrepreneurs, startups, and small businesses to a gigantic community of talented freelancers worldwide. We provide them with a cost- and time-efficient way to kickstart their businesses. We want to make it simple and easy for anyone to transform their idea into reality with just a few simple mouse clicks, even allowing the entire business to launch on the back of a credit card.

This book features inspiring employer success stories as varied and unique as our users themselves: from a mobile app project for charitable causes and a Nordic recipe portal to surfboard designs and a wedding video. These stories aim to motivate you to turn your own project ideas into reality.

“160 million jobs, or about 11% of the projected 1.46 billion services jobs worldwide, could in theory be carried out remotely, barring any constraints in supply” *

* McKinsey Global Institute, The Emerging Global Labor Market, Part I: The Demand for Offshore Talent in Services.

53EMPLOYER STORIES

54 EMPLOYER | Dean Carey • Sydney, Australia

GETTING ACTORS PRIMED FOR A PERFORMANCE

55EMPLOYER | Dean Carey • Sydney, Australia

AN APP THAT HELPS PERFORMING ARTISTS IN THEIR CRAFT WAS DEVELOPED ON FREELANCER.COM

On location in Sydney, a rugged, good-looking man with tousled hair and hazel eyes sat comfortably in the makeup chair. As he prepared for a shoot for a new movie where he starred as the iconic comic book hero famous for his adamantium claws, Hugh Jackman received a text message from Dean Carey, his mentor and the Creative and Founding Director of Actors Centre Australia, about the contents of a mobile app Dean wanted to create. He immediately emails back: “Dean, this app is amazing—I am literally in the makeup chair and have just read the whole thing. Great reminders about how to prepare properly, brilliantly laid out, and it fires the imagination. It is perfectly set out as a buffet of knowledge — gold.”

And that’s how “The Acting Edge” app was born—the first ever app developed for actors dishing out information and top tips on how to prepare for castings. “Actors have all the motivation and much of the inspiration required for casting. What needs to happen is focus, harnessing the actor’s energy, and a solid game plan with which to begin,” Dean explained. “The app plans to deliver precisely that.” The app was actually part of his “The Acting Edge” program that included an online course that breaks down the craft of acting into eight indispensable elements that bring out the best of the performing artist.

Upon the recommendation of a friend, Dean joined Freelancer.com to have the app developed. As a first time user of the site, he found it quite easy. He was pleasantly surprised with “all the wonderful and enthusiastic bidders.” He based his selection on the bidders’ written commitment and understanding of the project, their status with Freelancer.com, and their rating in terms of completion, quality, and customer satisfaction. In the end, he chose Softwareweaver, of whom he spoke highly.

“The care, commitment, and dedication of the team were outstanding,” praised Dean. “I knew I had to get the app right and the team made sure my vision would be realized.” What made their relationship effective and productive was communication. “At every step in the process the team leader was in full communication with me,” he added. “In fact, he took as much pride and excitement in creating the project as I did, which made the process a shared

one.” This greatly contributed to easing his initial apprehensions about using the site.

“The website was professional, full of information and it made me feel 100% confident every single step of the way. With the Milestone Payment System you know you wouldn’t pay for something you weren’t happy with or which didn’t meet the brief.”

“The Acting Edge” app would’ve cost six times more if it were built by local developers, according to Dean. The app was built for AU$3,400 on Freelancer.com. “I couldn’t be more thrilled with the outcome. If I hadn’t found Freelancer.com, this project would never have gotten off the ground. If I hadn’t seen the certainty offered as well as the professionalism of the site, I would never have gone down this track. Freelancer.com connects people who would never have connected. The world shrinks, and we meet people who can help and realize our projects and dreams. What could be simpler than that?”

56

ENGLISH TEACHER HIRES FREELANCER TO HELP STUDENTS

EMPLOYER | Nikki Rowley • Cuenca, Ecuador

57

NIKKI, AN AMERICAN VOLUNTEER IN ECUADOR, DEVISED A METHOD TO PREPARE HER STUDENTS FOR THEIR TOEFL EXAMS WITH THE HELP OF VOICE-OVER ARTISTS

Serving as a Peace Corps Volunteer in

Cuenca, Ecuador for three years now,

Nikki Rowley was an English teacher

in Arizona, USA, who wanted to make

a difference. There were many others

before her, as the Spanish-speaking

country really pushed for English-

language learning, but she wanted to

build sustainability that would create

lasting change.

She had been doing basic courses on

English for years, and although the

results were good, it wasn’t enough

for her. Most of her students study

English so they could study or work

in foreign countries such as the US

and Canada, so she thought, why not

create a program that would prepare

them for it?

“I’ve been here long enough to

know what my students aspire for.

Most of them dream of getting into

a university in an English-speaking

country. I made it my mission to

help them turn their weaknesses into

strengths and start them on their path

to success,” said Nikki.

Students struggle during English-

language tests and Nikki thought of

leveling up her lessons to prepare

them from upcoming TOEFL exams

— one of the respected English-

language tests recognized by

universities and agencies in the world.

“I made a preparation course focusing

on speaking, writing, and listening.

Once they have a good grasp on the

strategies, then it’s all about practice.

I wrote scripts for dialogues and

searched for voice over artists for

professional recordings,” said Nikki.

Professional voice-over artists who

are also native English speakers were

hard to come by in Ecuador. Even if

she found them, she wouldn’t have

been able to afford them, since

she hasn’t charged anyone for her

lessons as part of being a volunteer.

“I checked out freelance companies online and found Freelancer.com. It was the easiest to navigate so I posted my project there.”

She picked MJBaird1971 from

Virginia, USA because they were

quick to respond and offered sample

recordings. One of them was once an

on-radio talent and Nikki immediately

loved the clearness of their voices.

“They were very genuine and

transparent with the whole process.

The price was competitive and the

quality of the finished product was

very high. “

The experience at Freelancer.com

went smooth. Nikki said she liked the

chat feature best because it allowed

her to talk directly to the freelancer

regarding changes, which resulted in a

quick turnaround for projects.

Nikki is married to an Ecuadorian, and

they haven’t figured out where they

will settle down. The online teaching

business would be a perfect start as

they won’t worry in case they need

to move back to Arizona. One thing’s

sure for Nikki though: wherever she is,

she’ll always be a teacher.

EMPLOYER | Nikki Rowley • Cuenca, Ecuador

EMPLOYER | Neill Whitehead • Melbourne, Australia58

FREELANCER ILLUSTRATES .YOUNG AUTHOR’S MOTHER’S DAY PRESENT

59EMPLOYER | Neill Whitehead • Melbourne, Australia

IT WAS IMPOSSIBLE FOR LEO TO BAKE A CAKE FOR HIS MOTHER, SO HE WROTE THE EXPERIENCE IN A BOOK

The result was so creative and entertaining that parents Neill and Bernadette decided to publish the story. It hardly required any editing from the couple, and Neill himself didn’t think he could come up with anything like his son wrote if he was his son’s age. They decided to search for a publisher, but first they needed someone who could illustrate. Without pictures, the superb story would seem bland, especially since it was targeted to kids around Leo’s age. “We wanted to recognize his

achievement. Writing something without being prompted is such as great thing to do. But for a kid’s non-commercial writing hobby, it’s not feasible to get an Australian artist to do commissioned work,” Neill said. He turned to Freelancer.com because it wasn’t only more economical, but it also allowed him to view the work of several artists to assess the style that would suit Leo’s story. Neill had previously used Freelancer for commercial purposes like website design. He was already familiar with how it works and was pleased with the results of his past projects. “We decided to give it a go on the illustrator to surprise Leo. It didn’t cost much to give it a try,” he said. Among the bids he received, Neill picked Alina, an illustrator from Romania. “The competitive bidding was a great feature. We saw a variety of styles, which influenced us to choose her. Alina is a very talented artist; she uses different styles and is also very flexible and adaptable,” he said.

The outcome was a full illustration of Leo’s book entitled “The Cake of Doom” where the reader can choose between two actions with corresponding results – either the reader progresses through the story or suffers a consequence. Leo got the inspiration on this type of story-telling in the series “Goosebumps – Choose your Own Ending” that he read years ago. The story didn’t make it to Mother’s Day, as it took Leo about a year to finish it up until publication. A lot of distractions got in the way – Leo’s activities include attending school, painting, and playing the piano. Like most Aussie kids, Leo also spends a lot of time hanging out with friends and going to the beach, according to his dad. “The Cake of Doom” is available on iTunes, Google Play, Amazon Kindle, and Kobo. Leo decided to donate all the profits of his book to a charity that will benefit a new school in East Timor. “What can I say – he is just a great kid. We’re very proud of him,” Neill said.

Twelve-year-old Leo had a bright idea for Mother’s Day: he would bake the sweetest and grandest chocolate cake for his mother. However, he was faced with two reasons why this gift was impossible. One, he wouldn’t be allowed to trash the kitchen, and two, it would ruin the surprise. He also didn’t know how to bake! Frustrated, Leo decided to just turn the whole ordeal into a story. Placing himself in the story along with two younger siblings, Leo managed to get away with experimenting in the kitchen.

A VISION, A PROMISE, A FUTURE

60 EMPLOYER | Hooi Jun Keat • Petaling Jaya, Malaysia

61EMPLOYER | Hooi Jun Keat • Petaling Jaya, Malaysia

GROOM TOLD THE TALE OF THEIR FUTURE IN A HEARTWARMING VIDEO FOR HIS BRIDE

Standing onstage in front of his family and friends, a young man dressed in a black suit nervously delivered his big speech. Towards the end, he looked at his lovely bride, radiant in red cheongsam, and said: “I thank my beautiful wife for being a part of me and allowing me to walk along with her on the journey to forever. I can’t promise you super rich wealth or a luxurious life, but I promise what a husband should do.” A video was then shown on the widescreen. With Westlife’s “Beautiful in White” playing in the background, the animated video featured cartoon images of the newlyweds, Hooi Jun Keat (JK) and Sara, and their future journey together as a loving married couple. It showed them from the wedding to the early years of their marriage, from the pregnancy to the birth of their son, from the son as a child to him becoming a mature young man. The husband remained supportive of his wife throughout—there was even a poignant image of the backs of an old couple, with the husband’s arm over his wife’s shoulder, looking out into the sea over sunset. The video ended with a photo montage of the couple with family and friends. The video, which was created by an experienced video animation team called Dicanime on Freelancer.com, made a huge impact at JK’s wedding in November 2013. “The video animation was a killer blow on my wedding day because it’s not only incredibly touching, it also amused all my 350+ guests,” said JK. “Most importantly, my newlywed wife cried tears of joy.” The video almost never got made because JK couldn’t find anyone locally to do it. He heard about Freelancer.com before but only decided to try it after considering all alternatives. “Freelancer.com is the best I could find online compared to similar marketplaces,” he said. “In terms of user-friendliness and tools, everything is well structured and easily understandable.” He posted the project and didn’t have to wait long as bidders started to pour in. With the help of the platform’s chat system, he was able to communicate with the freelancers and eventually made his final choice. “Dicanime told me that they were new on Freelancer.com,” he explained, “but the sample videos I saw in their profile were just brilliant. It so happened that they had done a similar project before. From that point on, I knew they were the

ones who could help me fulfill my wish and dream.” Also a contributing factor was that the team came from China. “As the wedding in China is quite similar for the Chinese in Malaysia, they understood easily what I wanted and how I wanted the video to be.” The entire production took two weeks. With only one day prior to the wedding day to preview the video for further revisions, it was quite understandable that JK was worried. “But Dicanime assured me that they could do it within the time frame. Indeed, they really kept their promise and successfully delivered the awesome video on time.” He says “Freelancer.com made people like me a lot happier. Not only did it provide good details of all the bidders, but it gave me confidence to outsource my work online rather than offline.”

GIVEMOB: GIVING MADE MOBILE

EMPLOYER | Hiraa Khan • San Francisco, USA62

PHOTO BY LANNY NGUYEN PHOTOGRAPHY

63EMPLOYER | Hiraa Khan • San Francisco, USA

YOUNG ADVOCATE MADE IT FASTER AND EASIER TO DONATE TO CHARITIES

users to share their favorite campaigns with their network through social media. The team hand-selects non-profits and charities throughout America. Since they could track their users’ cause preferences, they have the ability to tailor the non-profit campaigns on their app. “I tried a few different sites before finally deciding on Freelancer.com. The biggest deterrent to using other sites was the number of false or inauthentic developers. For example, they lacked the technical knowledge they claimed they knew, or would offer me an unrealistically low contract price. On Freelancer, however, I received competitive offers from well-qualified developers around the world,” said Hiraa. She hired Fourspan Tech, who were extremely professional throughout the experience and helped her work with Apple’s rules and guidelines on charitable apps. “They were so committed to the project that they volunteered to help me implement two features that Apple asked to be added—the SMS donation and ‘Read More’ links should open outside of the app—on the original budget. They were even able to recommend key product features to help maintain the app’s original user experience.” When Hiraa originally posted her project, she received dozens of responses. However, Freelancer quickly filtered and recommended a developer based on the technical requirements of her project. She ended up going with the team recommended by the site. “I had a fantastic experience using the platform. It’s efficient, effective, and secure. I am excited by the prospect of using Freelancer.com for other projects in the future.”

Giving back has never been easier. With the popularity of mobile devices, charities are now able to reach out to users and provide them with opportunities to donate to causes they support. One such app is GiveMob (givemobapp.org) — available for free in the App Store and Google Play — by young advocate Hiraa Khan, who had been working with and for non-profits since high school. After enrolling as an undergraduate at UC Berkeley in 2003, she worked closely with social justice organizations, serving on the Board of Directors of the American Civil Liberties Union. After graduating, she worked at Google, Inc. for a few years and continued to volunteer with local organizations in her free time. “Since leaving Google I have worked for non-profits in Pakistan (Acumen Fund) and India (UNICEF). I also graduated from a two-year full-time Masters in Public Policy (MPP) program at UC Berkeley in 2013. In graduate school I studied non-profit management and professionally consulted for a number of local and international organizations.” She is interested in various charitable issues, ranging from women’s rights to job creation, and felt that GiveMob was a great way for her to raise awareness about a number of causes. “I realized how little awareness there was in the industry about the use of mobile technology for engaging donors and supporters. I set out to create this mobile app to make it easy for anyone to give to charities through their smartphone.” GiveMob, which spotlights a different nonprofit organization every day, helps users make charitable contributions of $5 or $10 (in US currency) via text-to-donate. Organizations showcased on the app span a number of charitable causes and are domestic and international in focus. The app also encourages

64

FOOTWEAR BUILT FOR CHAMPIONS

People typically see their possessions as extensions of themselves, so they jazz up everything they own — laptops, mobile phones, cars, etc. Shoes are no exception. There are shops that allow buyers to customize their own shoes, giving the new owners a sense of pride that they have created their own unique design that reflects who they are.

Bont, the world’s largest producer of handmade speed skates, is a forerunner in footwear customization. Long before the arrival of customization websites such as NikeID, Bont was already creating skates according to customer specifications in 1975. Its founder, recreational speed skater Inze Bont, used to paint the base of every pair of ice speed skates that he made by hand.

65

A FREELANCER HELPS MYBONTS’ CUSTOMERS FIND THE PERFECT PAIR OF SPEED SKATES

“It was a labor-intensive process that he could only make two pairs per week,” shared son Alexander Bont, who spent seven years on the Australian short track team before joining the family business and now heads the company as its CEO. “Whatever the customer wanted they received. We were the pioneers of custom sports footwear.”

With the introduction of the website in 1996, Alexander made their first product customization HTML page that used layers of gifs to allow customers to visualize what their boot would look like. As they added more and more options, it became too much work for them to keep the page updated with all the new leathers and other materials that customers could choose from so they just went back to a simple form.

To improve customer experience, Alexander searched online for a company to make a customization page but he was quoted US$65,000 per product to digitally scan and make this page. “I wanted up to 15 different products so it was way too expensive. Good thing I found someone on Freelancer.com who could make the app for eight products for US$8,000.”

The release of their new page allowed customers to not only see how their new skates or

shoes would look, but also see them in different environments and select different colored components to complement the boots.

“To develop this project the freelancer had to create 10 different views of each product, have up to 20 different colors and up to 23 different options in a single product. The material colors needed to be replicated accurately and the parts needed to be layered and positioned perfectly for it all to work.”

Not many freelancers had the experience in doing what Alexander needed. Ideally, he wanted one who had already made a similar type of website to save him time and money from having to build one from scratch. “Freelancer.com recommended this freelancer to me and he did have experience and he had a perfect score for his feedback.”

Apart from the customization page, Alexander hired freelancers for jobs such as making promotional videos, posters, banners and more that as a small company they would not otherwise be able to afford. “Without Freelancer.com, we would probably stick with one magazine ad per year but with Freelancer we have been able to create amazing videos at an affordable price. Even the MyBonts logo was made by another freelancer.”

EMPLOYER | Alexander Bont • Sydney, Australia

GALAXY FEUD WAGING WARS ACROSS THE GALAXY

EMPLOYER | Martin Soederhamn • Colorado, USA66

Galaxy Feud is a turn-based space strategy app developed by Tumbling Heads, an indie game

development company located in Boulder, Colorado that focuses on innovative apps for the

iPhone and iPad. The idea for the game, as Tumbling Heads co-founder Martin Soederhamn said,

came from “a couple of guys in a basement.”

MARTIN CREATED A GAME THAT WOULD RIVAL LARGE GAMING COMPANIES

67EMPLOYER | Martin Soederhamn • Colorado, USA

games, create molds, find a distributor, etc. Your only other

option is to approach a big game developer like Hasbro and

hope to sell it to them. If you’re lucky enough to sell the

idea, there’s no guarantee that the game will ever reach the

shelves. Once the app craze really started it was clear that

this was the route we were to take.”

Galaxy Feud is similar to the well-known pen and paper

game Battleship, but with a much larger scope and limitless

gameplay strategies. As a multiplayer game, it offers 90

skills, from tactical defensive skills to devastating nuclear

attacks. You gain XP points and credits from every battle. As

you earn experience, your rank increases and new powerful

weapons and skills become available to you. You can use the

credits to upgrade your ships. Plus, there are cool weapon

animations and 3D ship models, an epic soundtrack, and

visually appealing space environments.

To be able to make a game which involved plenty of CGI

and 3D animation, Martin utilized “some of the great talents

on Freelancer.com.” He found the perfect guy for the job,

Julian Tramacera, a talented 3D animator from Argentina.

“He immediately had a good understanding and appreciation

for what we were trying to accomplish. We ended up with

10 animations for just US$450. If these had been done

by a professional studio, I would have expected to pay a

minimum of US$4,000 to have these videos done.”

All things considered, the entire cost of the features needed

would run to around US$8,000 offsite, according to Martin,

who said that it was incredibly cheap but at the same time

way out of their budget. “At Freelancer we will probably

spend US$1,500. We got the game story written by a

freelancer, the illustrations, texturing 3D models, and all

animations done on the platform.”

Freelancer.com gave them access to great talent who can

work within their budget. The game is now available for

free in the app store. According to Martin, it looked like it

was produced by a major developer and not a couple of

guys in a basement. “We’re ready to battle the likes of EA

and Activision. All these for a fraction of the cost had we

approached professional studios directly. We will always

come back to Freelancer and are very excited to meet

other talents from this amazing community.”

About eight years ago, before the existence of apps, Martin

came up with an idea for a strategic trivia game. He believed

that existing trivia games all rely too much on luck of the

draw, so he created a game without the dice and with a

way for players to strategize their way to winning. He made

a prototype of the board game but was unable to find the

funds needed to create it for the public.

“You need around US$200,000 to produce the first batch of

68

DANISH FOODIES ASSEMBLE DREAM TEAM ON FREELANCER.COM

EMPLOYER | Mikkel Jersin • Copenhagen, Denmark

69

MIKKEL AND JULIE KARLA BUILT A NORDIC RECIPE WEBSITE ON A SHOESTRING BUDGET

The sudden wave of interest in

Nordic cuisine inspired Julie Karla

to launch a big recipe portal with

Nordic food recipes catered to

the American market. Julie Karla, a

well-known Danish food blogger

and national champion of home

cooking, collaborated with Mikkel

Jersin, a project manager, to create

www.karlasnordickitchen.com, which

features easy-to-make healthy food

based on organic recipes.

“Unfortunately, none of us are experts

when it comes to Web, programming,

or getting traffic for a website,” Mikkel

said. “In fact, we hardly knew anything

about it when we started the project.

Our one and only starting point was

a bunch of Nordic recipes that Julie

developed in our kitchen and her local

food blog.”

Mikkel and Julie needed more than

one person to help them set up the

website and they weren’t sure if their

shoestring budget would allow them

to hire professionals in Denmark. With

a budget of $800, they wanted to be

able to hire a developer, translator,

writer, SEO specialists, and illustrator.

“A site like this would cost 5-10 times

as much in Denmark or possibly a lot

more. The price for such things here

is so enormously expensive that we

didn’t even try to do it in Denmark.

The translation of the recipes alone

would break the budget,” Mikkel said.

They decided to rely on Freelancer.

com. First, they hired someone from

Canada to translate Danish recipes

to American standard. They needed

an illustrator next to make the site

more personal and found a Nigerian

artist who did more than 50 drawings.

Also included in their team were a

Romanian SEO analyst, an American

ghostwriter living in Pakistan, a team

of Indian SEO specialists, and an

Indian website developer.

“The process works like a breeze and

it’s even quite fun when posting a

project. All the bids coming in rapidly

from all over the world, choosing

the team, and getting to know them

while working with them. To us, it’s really amazing that this is actually possible. We have dreamed about doing this project for years, but we couldn’t find the right people to help us within our budget and with the right qualifications. Had we known how easy it was, we would have done it years ago. For anyone planning to set up a business, we strongly recommend they dive in and get started straight away,” Mikkel said.

EMPLOYER | Mikkel Jersin • Copenhagen, Denmark

EMPLOYER | Nick White • Northern Virginia, USA70

UNLEASHING THE BOND BETWEEN K9S AND THEIR MASTERS

A FORMER US MARINE AND US SECRET SERVICE’S DOG TRAINING TECHNIQUES FOSTER BETTER RELATIONSHIPS BETWEEN CIVILIAN PET OWNERS AND THEIR BEST FRIENDS

71EMPLOYER | Nick White • Northern Virginia, USA

US$1,500; whereas, the one done via

Freelancer was only US$750.

The video was well-received by

his clients because it highlights all

the available training programs. “It

generates more revenue because it’s

the FIRST thing people see when they

go to our website and they can see all

the trainings we offer,” he explained.

“This leads them to purchase more

training programs versus ‘just’ our

obedience program.” On its first year,

the company earned US$38,000 and

in 2014, it grossed US$1.3 million.

The company is on its fifth year of

operations, with 42 locations in the

United States.

For Nick, dog training isn’t a business;

it’s his passion. “I had a dog growing

up called Deputy, a German Shepherd,

and I loved teaching him tricks. During

my government service I realized that

training and working with dogs full-

time was my calling.”

Fallujah, Iraq, went down in history

as one of the bloodiest battle sites

in the US-Iraq War in the early

2000s. Amidst the countless lives

taken on both sides and the massive

destruction that turned the place into

rubble, one young marine, then only

18, saw a beacon of hope — four-

legged, furry creatures sniffing about

in search of bombs. “I’ve seen the

bomb dogs finding IEDs (improvised

explosive devices), which saved my

life and fellow Marines’ lives,” recalled

Nick White, owner of Off-Leash K9

Training in a Yahoo! Special feature.

“That’s what really got me to think that

dogs do so much more things than

most common pet owners believe

they can do.” After his tour in Iraq, he

went on to the Secret Service where

he worked closely with their Belgian

Malinois in detection and protection.

Against the advice of family and

friends, he left government service to

establish his dog training business in a

highly volatile economy. His decision

turned out to be the right one, as Off-

Leash is now the highest rated dog

training business in the Tri-State area

and has a mix of civilian and celebrity

pet owners as clientele.

To show that the company’s claim

of 100% guaranteed results is true,

Nick turned to videos demonstrating

how different ages, sizes and breeds

of dogs behave before and after the

training. One of these videos, now

embedded on offleashk9training.

com and on YouTube, was made by

a freelancer he hired on Freelancer.

com.

“A friend told me about Freelancer.

com and found Aabeeroy from India

to create the video,” he shared.

“Within five days, I had an amazing

video that completely blew my other

professionally made videos out of

the water. Aabeeroy did it in half

the time, half the money, and the

video looks four times as good!” The

professionally done videos cost him

72

Fresh out of Stanford, Govinda Dasu’s focus for his career was not about finding a job in a large company in Silicon Valley. Instead, he chose to bootstrap for a startup he is building with a Stanford classmate and an ex-Infosys employee. Using his skills in Computer Science and all their experiences combined, they improved on one of his college projects — Learning Dollars — an educational app that aims to teach English in developing countries.

TEACHING ENGLISH IN DEVELOPING COUNTRIES

73

A TECH STARTUP CREATED AN APP CALLED LEARNING DOLLARS TO EMPOWER FUTURE FREELANCERS IN DEVELOPING COUNTRIES

EMPLOYER | Govinda Dasu • California, USA

Although similar to online language-learning software Rosetta Stone, the app will be free and more relatable, especially for users in developing countries such as in India, China, and Brazil — where Govi and his colleagues tested. “The US$300 fee of Rosetta is too steep and it also uses pictures of random people that may not be effective in hooking people in the developing world,” he said.

Learning Dollars will use pictures of celebrities from all over the world. For instance, the app would teach “basketball” with a picture of Yao Ming playing the game, the phrase “they are dancing” with a picture of Shah Rukh Khan and Deepika Padukone dancing, and “an interview” with an image of David Letterman interviewing Aishwarya Rai.

Govi and his co-owners decided to focus on the app development, leaving the task of collecting thousands of photos and matching them to phrases to a freelancer. Strapped for budget, the group couldn’t afford someone in California. They had to outsource the job. “Freelancer.com, as the leader in its industry, was the very first site I tried out. It wasn’t enough to hire just one person, so I hired three freelancers,” Govi said.

The task was difficult for a fixed priced job to work on so Govi turned the project into an hourly job. He used a time tracker app to ensure that his freelancers were working productively. “I maintained the regimen of checking the time tracker’s random screenshots of my workers’ screens before paying

them. It worked perfectly,” he said.

He paid each freelancer US$15 per hour. Govi said that if he had sourced the job locally and expected to get the same quality of work, it would have cost him anywhere between US$5,000 and US$10,000 — a huge amount compared to what he paid on Freelancer.com.

He hired Jony Mariño from Argentina, Juzer Hakimuddin Fakhri from Kenya, and Vikas Roy from Africa. Govi loved the international experience, more so because the freelancers brought their regional expertise into the project when it came to finding world celebrities.

Learning Dollars is still in its early stages and that they haven’t taken any funding yet. “We are still bootstrapping, and the reason we were able to bootstrap for so long on our own money is because of low-cost, efficient services at Freelancer.com. Hopefully, we will be able to build something of quality before approaching investors and increase our startup’s valuation,” he said.

Once Learning Dollars is launched, Govi hopes that his education app would empower people in the developing world to learn English, get a great education, and gain earning power. “Essentially, I hope to train the future freelancers of the world. People in developing countries are great workers and deserve to be part of the global economy. I believe that by training the next generation of freelancers, Learning Dollars could be a significant player in fighting global poverty.”

74 EMPLOYER | Mick Liubinskas and Gary Elphick • Sydney, Australia

75EMPLOYER | Mick Liubinskas and Gary Elphick • Sydney, Australia

AUSSIE STARTUP AND FREELANCER SET TO MAKE WAVES

SURFBOARD MAKER DISRUPTS THE INDUSTRY WITH GROUNDBREAKING TECHNOLOGY & FREELANCER’S HELP

their experience, handles the payment

over milestones, and is great for

communications. I also love supporting

an Aussie company,” said Mick.

He picked his freelancer, Exxarts, after

interviewing him and reviewing his

profile. “Design is such a personal thing

and surfboard is a bit different so I chose

one of the more expensive designers.

They had a good portfolio and great

rating from previous jobs.”

Using Freelancer.com is an awesome

start for Disrupt as more people would

be aware of how easy it is to get a

professionally-designed customized

board. The process is faster and shorter.

Surfers would just log into Freelancer.

com to get a design, submit the design

to Disrupt, and wait a few weeks for the

board to be built and delivered to their

homes.

Through the site, Disrupt hopes to

encourage surfers to get creative and

start owning personalized surfboards.

Freelancer.com makes this tricky part

hassle-free and inexpensive.

Creative and affordable: these are the

words Gary Elphick had in mind when he

opened Disrupt Surfing — a Bondi-based

startup that creates custom surfboards

using 3D rendered technology. It

happened when Gary, a surfer for more

than a decade, grew frustrated paying

thousands of dollars for surfboards he

didn’t feel were his. He always felt a

strong attachment to his boards and he

wanted something that expressed himself

without breaking the bank.

A customized surfboard can cost

upwards of AU$1,200. A Disrupt board

meanwhile, ranges from AU$400 to

AU$650. The boards are also 100 percent

customizable in shape, construct, and

design. It was generally well-received

that in less than six months since Gary

founded Disrupt, they already sold

more than 700 individually-designed

surfboards.

Like many startups, Gary faced the

problem of getting the word out. Not

many people know about the possibility

of creating fully customized surfboards

online. This problem, along with all the

other hurdles experienced by startups, is

being tackled one by one at muru-D — a

start-up accelerator backed by Telstra.

Disrupt Surfing was one of the 11 startups

that secured a spot in muru-D’s six-

month acceleration program.

One of Gary’s mentors at the accelerator,

Mick Liubinskas, recommended that Gary

tap Freelancer.com, and it made perfect

sense to Gary. “Freelancer complements

our business because of the thousands of

talented designers in their arsenal. More

people can access a whole network of

designers who will design their custom

surfboards,” he said.

SURFING ON THE SITE

Mick’s firsthand experience led him to

believe that Freelancer.com is useful for

surfers who want a customized board

but are not experts in designing. He hired

a freelancer on the site to create his

custom design based on a leaf because it

matches the shape of a board and adds

to the natural part of surfing. “It was also

a birthday present to myself so I wanted

to get mick@40 on it somewhere but

fitting in with the design,” he said.

The experience was easy and swift,

according to Mick. “Freelancer.com

gave me a lot of options in terms of

people to work with. The site shows me

76 EMPLOYER | Bryan Giles Hernandez • Guerrero, Mexico

EXPLORING ONE OF MEXICO’S PUEBLOS MÁGICOS TAXCO DE ALARCÓN

77EMPLOYER | Bryan Giles Hernandez • Guerrero, Mexico

Perched in the rugged terrain of the Atatzin Mountain, the imposing structure of the Parish of Santa Prisca y San Sebastian watches over a sea of Spanish-style red tile roofs. Located in Taxco de Alarcón, a charming colonial town in the Mexican state of Guerrero, the church is a testament to the town’s rich religious and cultural tradition. Built with pink stone and flanked by two towers, its Baroque architecture houses a number of floor-to-ceiling altarpieces, all overlaid with gold. The church is just one of the town’s many attractions. “We love to receive visitors to our town,” said Web developer Bryan Arturo Giles Hernandez with pride. “We are also known for our traditions such as the ‘Semana Santa’ (Holy Week) and there are other lovely nearby villages with great history.” Visitors flock to the town to witness the elaborate processions and ceremonies. The local Tourism Office distributes a map that highlights the route of the processions during the Semana Santa, the biggest attraction. More interestingly, the map was created by a freelancer hired on Freelancer.com. “We often wanted to do projects to promote our little village,” shared Bryan, who extended his help when he heard about the proposed brochure through a friend who works at the Tourism Office. “But to find someone to do this kind of job is expensive and usually takes a lot of time.” He added that freelancers in the town are uncommon as most have left the town to find work and live in the city. “With Freelancer.com, we get the jobs done in less time, less money, and with more quality.” He hired a freelancer from Romania to create the map that has illustrated icons representing significant roads and landmarks. The job was completed in less than a week. Bryan based his selection on how quickly and how appropriately the bidders responded to his messages and on the samples he specifically asked for. He paid nearly US$60 versus US$200-300 had he had the brochure done locally. Bryan heard about Freelancer.com via the usual route, Googling, and then did more research by

tapping into forums. Other people’s comments and experiences convinced him that Freelancer was his best bet. Unlike other similar sites, Freelancer is “more organized and so easy to use.” He found it easy to post projects; the forms and chat feature facilitate communication; and the stats and recommended freelancer feature are very useful in singling out the right person for the job. He also applauded the site’s payment system. “The site has a nice secure feature,” he adds. “If you make a payment, you can still get it back if something goes wrong. Freelancer.com inspires trust.” Now, he couldn’t stay away from the site and its community. “I just love it,” he admitted. “It’s not only what you can do, but you can see what other people are doing, too. That expands the limits of your mind — you just let it fly and create!”

PROUD CITIZEN DESIGNED A MAP FOR HOMETOWN’S MOST POPULAR TOURIST SPOT

IDEASPACE: RESOLVING CONFLICTS THROUGH CREATIVE COLLABORATION

78

Technologies exist to make human tasks more convenient. The Samsung SUR40, for example, enables several people to simultaneously share content on its 360° interface using Microsoft PixelSense that allows camera-free touch and object recognition on the screen. Recently, a new application for this device was developed as a means to bring together conflicting ideas in a neutral environment.

The software requirements specification and design of this tabletop application called “ideaSpace” was led by Dr. Andri Ioannou, Assistant Professor in the Department of Multimedia and Graphic Arts of the Cyprus University of Technology and co-director

A SCIENTIST HIRED A FREELANCER TO HELP HIM WITH HIS APP FOR COLLABORATION

79EMPLOYER | Fernando Loizides • Limassol, Cyprus

a friend had used ScriptLance (which Freelancer acquired). I read reviews online and asked other friends who had used Freelancer for their recommendation; that encouraged me to post the project and see what programmers would respond. Based on the huge response and the information about the programmer I could gather, the decision was made to assign the project through Freelancer.com.”

Only one programmer was hired with experience in touch technology (such as mobile and tablet programming) and in C# and software development kit (SDK) for Windows for touch devices. Fernando managed the development and programmed a semi-working prototype to guide the developer.

Fernando described his experience on Freelancer.com as:

Fluent: “The process of posting a project and carrying through till the end is fluid and easy, like an installation wizard.”

Intuitive: “Things just make sense… the buttons, menus and descriptions for things are easy to understand and use.”

Enabling: “Things that could not have otherwise been done, skill sets and tight deadlines that need a freelancer immediately can be easily found and utilized.”

of the Cyprus Interaction Lab (http://cyprusinteractionlab.com/) and Dr. Fernando Loizides, visiting lecturer and special scientist in the same University and Laboratory.

ideaSpace is a bespoke application, custom built to work on the Samsung SUR40, that aims to allow users to be creative collaboratively by prototyping interfaces, posters, ideas, and generally anything that can be digitally or physically presented. The users, by means of ideaSpace, can engage in conversation by visually working towards a common goal.

Its main function is to create projects, each with the purpose of creating designs with a unique concept. Each project holds the digital images of brainstorming ideas that consist of user-scanned designs through the SUR40’s scanning facility or are sourced from an external device. Once these designs are loaded, the users discuss and annotate the ideas using keyboard text, voice recording, or “finger paint annotations” that can then be uploaded to and shared on Facebook.

Fernando decided to find an expert online (a first in the lab’s history) since they weren’t able to find a local expert who fit the budget. “I was familiar with online options for hiring skilled persons and specifically remembered that

80 EMPLOYER | Mike Beaton • East London, United Kingdom

AVIATIONSHAKE SET TO STIR UP AVIATION RECRUITMENT SCENE“Jay and I are both smitten with the industry,” said AviationShake co-founder Mike Beaton. “For us, it’s not just a job, it’s a life.” A pilot by profession, Mike and his partner Jay Markowiak, an account executive for an aircraft ground handling company, created an East-London startup that sought to remedy some of the recruitment pitfalls in the industry by providing essential skills training for aviation graduates and professionals.

81EMPLOYER | Mike Beaton • East London, United Kingdom

PILOT LAUNCHED A CONTEST FOR DESIGNING THEIR NEW COMPANY’S CORPORATE IDENTITY

Going into this contest, Mike adhered to only two rules: every design gets feedback and feedback should be critical but supportive. When he first discovered the contest feature on Freelancer.com, he reviewed a fair number of the other contests to see if the quality of work was up to scratch. “I was amazed by the quality of work on display and realized very early in this process that we could really get what we wanted in this format, and the best way to ensure that was to be very involved from the outset,” he advised. “Freelancer provided us with fantastic value for money and an excellent platform for our design contest. It was easy, exciting, and fruitful,” he concluded. “Without Freelancer, we almost certainly wouldn’t have the identity we now have, and we’d have paid a lot more for the privilege. I recommend the site to my peers who are looking for development or design work.”

surprisingly little real-world knowledge of the industry.” With AviationShake, the pair intended to prepare applicants by running workshops on writing CVs and managing interviews to improve their marketability and increase their chances of advancement. Aviation companies also stand to benefit. The work involved in filtering through the sheer number of applicants can get quite expensive and they miss out on the more qualified candidates.

To kick-start the venture, the company needed a visual identity that would make it stand out in the industry. They considered hiring traditional providers but many of the contracts limited them to only three to four designs with two to three revisions. “This didn’t suit us one little bit, seeing as we both consider our brand and image incredibly important. We wanted more options than this.” And options they had—a full 213 of them—on Freelancer.com. Instead of doing a project posting, he staged a design contest. “We thought a contest would provide more valuable results for us than a simple job listing,” he said. In the end, Satgraphic came up with the winning bird-and-airplane logo. “They came up with a concept that we were a personality-driven startup — which is exactly right—and then worked on extrapolating what our two personalities would look like in a graphical context.” He further added that they liked the dynamism the design offers — the base design can be applied in various ways.

The problem Mike identified is not unique to the aviation industry. Training and education programs, while generally providing students with solid fundamental skills and knowledge, don’t always prepare graduates for the real world. In aviation, what this meant was fresh graduates weren’t aware of the entire range of roles and functions that work to keep the industry safe, efficient, and dynamic. “It’s a fact that graduates from aviation management courses — both at the baccalaureate and masters level — have

82 EMPLOYER | Michelle Diamond • Haifa, Israel

83EMPLOYER | Michelle Diamond • Haifa, Israel

WRITER EARNS BIG THROUGH TRANSLATION SERVICES

Michelle Diamond moved to Israel

from South Africa and soon found

herself assisting a neighbor with

English content writing. Within a few

short months, she had a content

writing business (writingsense.com)

and was writing for a variety of clients

on different topics and styles such

as blogs, product descriptions, press

releases, etc.

She joined Freelancer.com to

increase business opportunities. The

experience gained from the global

exposure helped her business, and

a new service was added to her

company’s portfolio: translation

services.

The client, a casino, needed some of

their English website translated into

German. She was initially given one

website and then based on the quality

and service, the client then provided

an additional five websites to translate.

The website was approximately

12,000 words and would be offered

as a language option on the client’s

existing website.

After weeks of searching, she found a

German translator on Freelancer.com.

“Thomas was extremely professional

and thorough, and I could tell this

from the first proofreading job he

did for me,” described Michelle. “He

was very clear in explaining the errors

found in the work we sent him to

proofread and he is efficient and

delivers as promised.” Since then she

has hired him as translator for several

other projects.

For US$1,670, she had three casino

websites perfectly translated from

English to German. The client was so

impressed with the quick turnaround

time and the high quality that they

gave her other websites to translate.

“Being able to provide a top-quality

translation service opened other

doors for us since our casino client

passed on our information to other

clients.” From this referral, Michelle

has two new clients providing regular

translation and content writing work.

BUSINESS OWNER MICHELLE DIAMOND SOUGHT NEW AVENUES AND GOT AN ADDITIONAL REVENUE STREAM

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85ACKNOWLEDGMENTS AND DISCLAIMER

ACKNOWLEDGMENTS AND DISCLAIMER All the users featured in this book have kindly given us their permission for the publication of their stories and we would like to thank them for their contribution. Unless stated otherwise, all images displayed in this publication are the property of their respective photographers. All materials submitted by the users remain the copyright of the respective authors. While every attempt has been made to verify the information provided in this publication, neither the authors nor their affiliates assume any responsibility for errors, inaccuracies or omissions.

Copyright © 2015 Freelancer Technology Pty Limited (ACN 142 189 759). All Rights Reserved.

MAY 2015

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Freelancer.com: 15 Million Lives Changed