An introduction to Chilli Sauce A marketing inspiration company chris@chillisauceinspiration.com www.chillisauceinspiration.com+61406 045424

About Chilli SauceChilli Sauce is a marketing inspiration company

A dash of Chilli Sauce puts spice into marketing plans AND provides inspiration for the people that write them

2. Learning/TrainingInsights in ActionInnovation Brand BuildingPresentation SkillsWorkshop design and facilitation

Insight CreationInnovationStrategic Planning

1.MarketingSolutions

Our offer

InsightInnovation

Brand Strategy

3.Blended

Programmes

1. Marketing Solutions• We solve thorny marketing, innovation, branding and

strategy problems. We focus on facilitation, especially getting diverse groups of stakeholders to share their ideas and then work together to solve the challenge

• Some of the challenges we’ve tackled– Innovation – to generate and craft new product

concepts based on the idea of energy– Strategy – create and prioritise a series long term

growth opportunities that will drive incremental sales– Insight Creation – to harness existing research data (and

the collective brain power of senior marketers) to generate an insight that will unlock growth

• Powerful insights/ideas/decisions and actions• Buy-in from key stakeholders

Output

A quick and easy way to experience the Chilli Sauce

approach

Marketing Solutions – Case Study*

BRIEF: Create a new brand strategy for one of Australia’s favourite cereal brands

What we did

1. Myth BustingReview of current research to get the facts

2. Hypothesis Generation (Workshop)Co-create a long list of strategic opportunities for growth

3. AnalysisQuantify the size of prize for each option

4 Decision-time (Workshop)Prioritise the opportunities using pre-agreed criteria

Results

“This brand is now back in growth. The project helped us

identify a completely new target audience and paved the way for a new product that has helped us enter a whole new

category”

* Chilli Sauce is a new company so this case study refers to work carried out by us in a former life in a parallel universe

2. Learning/ Training (1 day off-the-shelf modules)

• Insights in Action• Innovation and Ideation• Brand Building

• Presentation skills• Workshop design and facilitation

Our training menu

A highly efficient way of injecting new skills and ideas, the training is interactive, intensive and blends theory, case studies and hands on application.

Our menu includes core marketing skills and broader management skills

Training and Learning – key principles

Balance of theory, case studies and hands on exercisesLots of pauses for questions, feedback and discussionTeach in small groups – 10-15 attendeesUse simple tools and make sure they’re applied with passionWhere possible use real live business issues as test cases or the toolsFollow up down the track to ensure the ideas get embedded and used.

Our training is hands-on, pacey and interactive!

Client feedback*

”What a great day! The tools are easy to use and apply and the way

they were explained was really clear ”

* Chilli Sauce is a new company so this case study refers to work carried out by us in a former life in a parallel universe

”This course is one of my favourite courses I’ve ever taken. I believe

that it is designed to be very practical and I have no doubt that I

will be able to use the tools to increase my strategic thinking "

3. Blended Programmes (learning and doing combined)

Our aim is to solve the challenge AND arm clients with powerful tools to apply to similar challenges in the future

1. Planning– Identify the ‘task at hand’ and agree which

tools to use to solve it (these may be your existing tools or new ones)

2. Training/Doing– Share the tools and techniques via training

workshops– Facilitated application of the theory to the

agreed challenges via project teams3. Embedding

– Work with project teams to refine and craft the plans and embed the training

Typical Project Flow

It’s like a 2 for 1 deal!You get stuff you can use and

tools to apply to future challenges.

Blended Programme– Case Study*

BRIEF: Accelerate the transformation of our company from commodity supplier to brand-led manufacturer via creation of a Marketing and Innovation Academy

What we did

1. Deep diveReview what’s working and what needs to change

2. Design and developmentCreated a tailor-made set of frameworks for four key disciplines: strategic planning insight generation, innovation and brand building

3. DeploymentRoll out the frameworks via training, e-learning, animated videos and support for brand plan writing

Results

"Brilliant! The whole programme was nicely tailored to the way we

work . The new tools are particularly helpful for helping us

structure our thinking"

* Chilli Sauce is a new company so this case study refers to work carried out by us in a former life in a parallel universe

This programme touched over 400 people from marketing, innovation, category management and sales

Lower Blood Sugar LevelsEating chillies can have a very positive impact on people that are overweight or suffer from diabetes

Improve Heart Health, Chillies can have a dramatic impact on your health by helping to boost circulation and also act as a thinner to help protect against strokes.

Acts as a Therapeutic & RelaxantStudies now reveal that Chillies can have a Therapeutic effect on the body, allowing one to relax more easily.  

Help to Burn FatCapsaicin is a thermogenic compound, and increases the metabolic rate, which aids in the fat burning process.

WhatChilli Saucetm

delivers*

Insight Innovation and Strategy

Training and Learning

Blended learning/doing programmes

Chilli Sauce is a new company but these are some of the clients we’ve worked with in a previous life and in a parallel universe

What chilli peppers deliver

Summary

Training Course Specifics

• Insights in Action• Innovation and Ideation• Workshop Design and Facilitation

Insights in action: did you know?• “Insight” is a word that is so widely misunderstood

and misused - it needs defining up front• Insight generation requires a clear process, supported

by simple tools (our process is called “S.N.I.B.”)• An insight is an answer to a quantified, prioritised

strategic question• Insights are generated by teams (not individuals)• One insight is better than two• Insights are powerful single minded sentences that

inspire, direct and connect to a business need• You can’t sell insights (they need an accompanying

“big bold idea” to turn them into dollars!

These principles underpin our “Insights

in Action” course

Learning Programme - Details

Innovation and Ideation: did you know?• Creativity doesn’t deliver practical commercial

outputs unless it’s given the ‘freedom’ for a tight brief!

• Many of us have either forgotten or feel unable to bring out their “inner creative”. But we all have it within.

• Creative behaviours such as ‘building’, ‘signalling’, ‘prototyping’ and ‘connecting’ help to reveal hidden creative talents

• The human brain naturally reinforces the connections it makes. What’s needed t build creative ideas is punchy, provocative STIMULUS. It helps to break old stale connections and generate new ideas

• An idea isn’t an idea unless you can draw it• Creative thinking doesn’t mix with analytical thinking.

They need to be kept in separate spaces!These principles underpin our

“Innovation and Ideation” course

Innovation Programme - Details

Workshop Design and Facilitation: did you know?

• Just like a formal meeting, workshops need clear structure, planning and preparation

• The facilitator’s role is to focus on process – not output

• A group ‘forms’ in the first few minutes of a workshop, so it’s vital that the facilitator sets the session up correctly from the very first moment

• Attending a workshop can feel threatening. Lots of positive feedback and encouragement gives people “permission” to say what they think

• Creative workshops produce ideas and broad direction. It’s unlikely they’ll deliver detailed recommendations or decisions.

These principles underpin our

“workshop facilitation” course

Programme Details

Chris Meredith

+61 406 045 424chris@chillisauceinspiration.comwww.chillisauceinspiration.com