Building a Social Media Strategy
Guiding museum staff & volunteers through the process of creating a social media strategy for their organization.
- 1. Building a Social Media Strategy
- Objectives & Measurements
- Small Group Presentations
- Account Creation & Review
3. Movie Time
- Social Media Revolution 2010
4. Museum Statistics 5. Museum Statistics 6. Goals
- What are your organizational goals?
- How can Social Media help you reach these goals?
8. Objectives & Measurement
- What aspects of social media are measurable?
9. Objectives & Measurement
- What outcomes are you striving for?
10. Products & Services
- What does the museums brand do for people?
11. Products & Services
- What do people feel when they think about you?
- Who is NOT visiting and why?
- How do people find out about you?
- How much marketing are you doing to make people know about you?
- What untold stories unfold every day in your museum?
- How comfortable are you with social media?
- Which methods of online marketing are best suited to your museum?
19. Thank you for coming!