Building a Social Media Strategy

  • Published on
    20-Nov-2014

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DESCRIPTION

Guiding museum staff & volunteers through the process of creating a social media strategy for their organization.

Transcript

  • 1. Building a Social Media Strategy

2. Agenda

  • Morning
  • Introductory Roundtable
  • Goals
  • Objectives & Measurements
  • Products & Services
  • Market
  • Content
  • Resources
  • Industry Examples
  • Activity
  • Afternoon
  • Small Group Presentations
  • Policy
  • Facebook Review
  • Account Creation & Review

3. Movie Time

  • Social Media Revolution 2010

4. Museum Statistics 5. Museum Statistics 6. Goals

  • What are your organizational goals?

7. Goals

  • How can Social Media help you reach these goals?

8. Objectives & Measurement

  • What aspects of social media are measurable?

9. Objectives & Measurement

  • What outcomes are you striving for?

10. Products & Services

  • What does the museums brand do for people?
  • vs.

11. Products & Services

  • What do people feel when they think about you?
  • OR

12. Market

  • Who is visiting and why?
  • Who is NOT visiting and why?

13. Market

  • How do people find out about you?

14. Market

  • How much marketing are you doing to make people know about you?

15. Content

  • What untold stories unfold every day in your museum?
  • Will It Blend?

16. Resources

  • How comfortable are you with social media?
  • OR

17. Resources

  • How will it work?

18. Platform

  • Which methods of online marketing are best suited to your museum?

19. Thank you for coming!

  • Karin Kierstead
    • 1113 Marginal Road
    • Halifax NS, B3H 4P7
    • 423-4677
    • [email_address]
    • www.ansm.ns.ca
  • Tracey Beattie
    • 2089 Maitland Street
    • Halifax NS, B3K 2Z8
    • 496-7481
    • [email_address]
    • www.tians.org

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