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These are slides that I created for part of a larger webinar panel that I participated in called “Creating a Powerful Social Media Marketing Plan for Hospitals" for Bulldog Reporter. The other co-presenter was Jim Rattray from Southcoast Health System.
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Healthcare Marketing has it wrong:
Healthcare Marketing has it wrong:
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The Continuum of “I Don’t Care”
The Continuum of “I Don’t Care”
Mapping relevance to the medium
Digital Media Patient Trust Acquisition Path
Create your digital “Battle Group”
Create a digital/social media plan
Compliment existing marketing/communicationThink like a consumer – what’s relevant to me?Identify existing communities of interest
Measure, measure, measure
Find quick wins and share your successIf possible, use a CRM tool Measure the conversion points (on your website)Ask permission
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Stop marketing - start having conversations
It’s OK to fail
Data without action is useless
Plan, try and measure - rinse and repeat
Remember - there are no silver bullets
Chris’ Silver Bullets…
