Building a Social Media Marketing Strategy

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    20-Jun-2015

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Shannon Kinney presents at the Steamboat Springs Colorado Entrepreneurship Conference. She presented on social media marketing and search, mobile and video to more than 150 local businesses. More details >> http://www.steamboat-chamber.com/community/seminars/entrepreneurship-marketplace Book Shannon for your next event >> http://dreamlocal.com/social-media-online-marketing-seminars/

Transcript

<ul><li> 1. BuildingaSOCIALMEDIAMarke6ngS T R A T E G YBroughttoyouby:</li></ul> <p> 2. Whattoexpecttoday Howismarke3ngchanging? Whatarethemainsocialnetworksanddoyouneedtousethem? Howdoyoubuildasocialmediastrategyforyourcompany? 3. MediaUseisChanging 4. NewMarke6ngTac6cs 5. THEQUESTIONUSEDTOHowdoyourcustomersFINDYOU?BE: 6. NOWIS:WHEREdoyourcurrentandfuturecustomersfindWHATTHEYNEED? 7. hCp://www.youtube.com/watch?v=QUCfFcchw1w 8. SOCIAL:Buildingbrandawarenessandcustomerrela3onships 9. RelevantContentisKing Canyouestablishyourselfasanexpertand/orresource? Blogsugges3ons: Top10FAQaboutyourbusiness Overcomeobjec3ons Considerwhatdopeopletypeintosearchenginesthatyoucananswer? PLAN! 10. Developingyourmarke6ngplan Whyacontentplanisimportant Whatsinaplan? Yourvoice Importantbrandmessages Whatwillbepostedwhere,when Standardsforyourcontentmix(marke3ngandpromo3on,conversa3on,listening)balanceisCRITICAL Promo3ons/strategiesforfanbasegrowth 11. Facebooknowhasmorethan1.2BillionACTIVEusers 12. Facebook 13. Facebook:Sta6s6cs Morethan50%ofac3veusersloginEACHDAY Averageageofusersis38and200friends Peoplespendover700BILLIONMINUTESpermonthonFacebook 2.7BILLIONPOSTSarelikedorcommentedoneachday 250MILLIONPHOTOSaresharedeachday 1BILLIONvideoviewseachDAY 1MILLIONBUSINESSPAGELIKESarehappeningeachdayandthatissharedwithalloftheirfriendsSource: Facebook 14. DoFacebook(andanynetwork)-WELL PROFESSIONALLYdesignedpage Thoughbulcontentstrategythatincorporatesthepersonaltouch,salesandmarke3ng,andoutboundmarke3ngstrategy LISTENANDRESPOND,s3mulateconversa3on BuildENGAGEMENTwithyourcontent RememberthesepagesareliketheTELEPHONEanswer! WOWyourfans! 15. Whatdoesittake?Listening 16. LISTENINGIScontent 17. Whatdoesittake?CONNECTING#hashtags,RT,Like,Favorite,Reply 18. OUTREACHIScontent 19. CUSTOMERSERVICEiscontent 20. YourStoryISCONTENT 21. YourCustomersStoryISCONTENT 22. TheKeyistobuildENGAGEMENT#notaonewaystreet 23. GoingBEYONDLIKEStakesCREATIVECONTENTthatCAPTURESpeople 24. BeingaRESORCEiscontent 25. Twiber 26. LinkedIn 27. Foursquare/Swarm 28. Pinterest 29. Google+(G+) 30. YouTube:2ndlargestsearchengine(Professionallydesignedpage) 31. Post6ps Knowyouraudienceandyourchannel Timingisimportant Clarity Mixitupandcreatebalance Encourageconversa3on Encouragesharing/tagging LISTEN!Respond! U3lizephotosandvideosregularly&gt;60%lih! 32. FanBaseGrowth:Promoteyourpages Onyourwebsite Emailsignatures Signsinloca3on,onvehicles Sta3onary Allmarke3ngwhenindoubtofwhattopromote,promoteFacebook Alsopromotereviewsites!! 33. Whatyoushouldmonitorandhow Howarepeoplefindingyourwebsiteandhow?(GoogleAnaly3cs) Whatdemographicsareyoureachingonsocialmedia(Facebookinsights,socialmediamonitoringtools) Howisyouraudiencetrending?(Fanbasecounts) WhatmembersofmyaudienceareinfluencersandhowshouldItargetthem?(socialmediaanalysis) 34. Whatyoushouldmonitorandhow Howengagedisyouraudience?(socialmediamonitoring,response3mes,3meofday,contenttype) Howcanyoudriveleads?(combina3onoftoolsandmeasureconversionratesofcontent) Howwelldoyoushowuponsearchengines?Andhowtofixit?(Reputa3onManagement) 35. Whatyoushouldmonitorandhow Whenismybrandmen3onedonline&amp;howdoIrespond?(Reputa3onManagement) Whatismyshareofvoiceamongstcompe3torsforkeyphrases?(Reputa3onManagement) WhatkeywordsshouldIop3mizefor?(Keywordanalysiswithpredic3vetrends) ShouldIbuyPPCadver3sing,andifso,whatbusinessisitdriving? 36. 70%ofpeopletrustonlinereviewsbystrangers 37. 90%ofpeopletrustonlinereviewsbypeopletheyknow 38. ThekeyisREPUTATIONMANAGEMENTAndyouneeditnowmorethanEVER! 39. Donthave3metoestablishapresenceonSOCIALMEDIACHANNELS?Notsurewheretostart?TheExploreDigitalteamherecanhelp. 40. Experthelptogetyouthere SocialMediastrategydevelopment Socialmediapagedesign,management Reputa3onManagement Blogdevelopmentandcontentcrea3on andmore! 41. WhatdoesittaketobeSUCCESSFUL?Rememberyouare ANewsOutletcontent,photos,etc CustomService Maincommunica3onhub Promo3onandPR Aconcierge Headcheerleader TheBRAND 24-7MOREthanmarke3ng,youare: 42. THANKYOUforaCending!ShannonKinney,DreamLocalDigitalshannon@dreamlocal.comTwiCer:@shannonkinFacebook:facebook.com/shannonkinney,facebook.com/dreamlocalFoursquare:ShannonkinLinkedIn:www.linkedin.com/in/shannonkinneyGoogle+www.gplus.to/shannonkinneywww.dreamlocal.com </p>

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