Building a Solid Social Media Strategy

#bcsm2010 vococreative.com/boulderchamber

Hi.Today you’ll get…

Social strategy guidelines for your business

The right questions and the right tools

Resources, ideas, etiquette, support

You won’t get…

A training session on individual tools

A justification for the existence of social media

A one-size-fits-all plan

Please use hashtag #bcsm2010

Visit vococreative.com/boulderchamber

for resources, links, information.

Strategy explained.

High-level concepts…not tools

Intentions…not executions

Social media strategy

Aligning social tactics with business goals

Boring? No way!

Strategy is the big picture, the foundation, the nitty-gritty.

Let’s define social media.

Online toolsFacilitate two-way communicationFoster content creation

What it’s not.

Magic Bullet/Holy Grail

A short-term solution

Band-Aidfor bad business

or a substitute for customer service!

It’s really big.

The conversation is happening...

Are you in, or are you out?

Strategy is in the questions.

What’s my goal?

Who/where are my customers/clients?

What will speak to my target audience?

What resources do I have in place?

Respect the questions.

They can reveal weaknesses in your business.

Now that you’ve got answers…

It’s time for tools.

Choose Wisely.

Start with the user…who? how? why?

Move on to your goals and resources.

communication + longevity + sustainability

Get Creative.(a laundry list)

Build expert statusGet resources

Talk to customersGrow general awareness

Hold contestsDrive foot trafficDevelop goodwill

Scratch backsNetwork

Create conversationGather news

Update your clienteleConduct market research

Crowdsource, Gauge, Entertain, Exhibit…Supplement traditional media.

Your 4-Point Plan

StrategyRolloutContent CreationMetrics/Maintenance

Strategy.

Goals, voice, expectations

Rules of engagement

Identify influencers/base follower list

Division of labor/timeline

Rollout.

Set up accounts – personalize or perish

Integrate with current Web presence

Spread the word! icons, signatures, announcements, takeaways

Content Creation.

Talk. Test. Repeat.

Battle your inhibitions.

Keep it relevant and on-topic.

Metrics/Maintenance.

Establish basic metrics.

Keep it live…and lively.

Maintain an even strain.

Quality …or quantity?

Trust and transparency

Basic NetiquetteThank Acknowledge Respect

Reality Check!

You can converse, but you cannot control.

In conclusion….Resist “shiny object syndrome” whenever possible!

Social media is a process, not an event.

- Seth Godin

#bcsm2010 vococreative.com/boulderchamber

Social media strategy, training, execution and management Marketing strategy, consultation, and execution Branding and Web design