Embed Size (px)
DESCRIPTION
A presentation about my first six months as the director of social media at southern new hampshire university, and what I've learned in building out their social media strategy.
Citation preview
Building a Social Media Strategy from Scratch
2,049 followers
1,285 followers
1,663 followers
1,542 followers
3,218 followers
782 followers
384 followers
3,334 followers
10,923 followers
Price Time
Quality
Start with a focused area
Talk to a lot of people
Look at your competitors
IMPACT
REACH
ENGAGEMENT
Video Marketing
YouTube is the second largest search engine in the world.
Live streaming is up over 600% in the last year
By 2013, video will account for 90% of consumer internet traffic
Video tours yield 35% in online sales conversion
A 7% increase in conversion rate, exceeded enrollment goals by 30%.
LEADS
o People
o Events
o News
o Photos
o Stories
o Goals
o Crazy Ideas
1. Don’t get enamored by the tools 2. Start with a focused area 3. Talk to a lot of people 4. Look at your competitors 5. Build a broad strategy before
tactics 6. Align with organizational goals 7. Build a team – don’t be a lone
ranger 8. Measure everything
[email protected] www.doteduguru.com @KarlynM www.rebelphd.com
