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BUILDING A SOCIAL MEDIA STRATEGY IN AFRICA
By KaS (@kasbig)
#9ideas Conference, March 16-17 2012
Douala, Cameroon
Scope of work Out of scope
What is social media?
Joel Nlepe
9ideas curatorEureka! ….
9ideas
Rela
tion
ship
Conversation
Sharing idea
Content
Getting feedback
Content
Community
Speakers Organizers
Attendees
A
Social Circleis born
Community
Conversation
Content3C
How to share content ?
Social
Media
Not
But
Content
Community
Optional
feedback
Ads
Infos
Politics
Fashion
etc.
Traditional media or Channels
usage
No spontaneity! No real conversation!
Community
Contentsocial
media is about enabling
conversation.
Social media
Online interactions among communities of people
Using conversational channels (Web-based applications
enabling content creation and transmission)
ConversationOnline
The conversation takes place online
(on the Web, the media)
(*) The social media bible by Lof Safko & David Break
Go or No Go?
Internet usage in Africa*
139,875,242
13,5%
(*) http://www.internetworldstats.com/africa.htm
Cameroon stats*
783,956
4%
Dont forget mobile phone Internet users growth
Facebook*
830M Users Worlwide
40M in Africa (4.3% pen)
480K in Cameroon (2.4% pen)
(*) Social Bakers
Why are you concerned ?
3/5
85%
80%
Word of Mouth
How could you profit?
#1 Public Relations
#2 Customer Service
#3 Brand Management
#4 Recruitment
#5 Loyalty & Retention
How could you profit?
#1 Public Relations
#2 Customer Service
#3 Brand Management
#4 Recruitment
#5 Loyalty & Retention
The social media strategy framework
Defining a strategy: 5Ws + How
Why
What
Who
When
Where
How*
(SMART Objectives)
(Tactics/ actions)
The primitives of social media
Listen
The primitives of social media
Measure
The primitives of social media
Engage
The primitives of social media
Listen
Measure
Engage
The social media strategy framework
Why (a smart objective)
The real benefit!
