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You're reading more and more about how blogs and podcasts and social networks are driving business, but HOW people are accomplishing this isn't readily apparent. Further, for every success story you hear, there are dozens of stories of failure, disgrace, and ghost town social networks, where someone built it and no one came. There's more to building a social media strategy than launching a blog and putting up a wiki. Come learn about the landscape, the strategy, and where your first moves should be in this space from experienced social media maker, Chris Brogan.Presented by Chris Brogan at IMS08 9/8/2008http://www.InboundMarketingSummit.com
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Social Media Strategyor How Cowpaths and Mastadons are What YOU Should Worry About
Everything in this post is shared under Creative Commons 3.0 NC/SA. Come to http://www.chrisbrogan.com
I don't necessarily agree with everything I say. - Marshall McLuhan
Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.
It is the framework which changes with each new technology and not just the picture within the frame.
The first one there OWNS the game
The simple frame around which I will hang everything else I talk about today:
Blog or newspaper?
Blog or newspaper?
Blog or marketing?
The first one there OWNS the game
The first one there OWNS the game
The first one there OWNS the game
Don’t play with all the toys.
Strategies are based on goals.
Better search rankingReduce customer service costsEstablish thought leadershipProvide additional informationEducate your customersProspect for new customers
Home BaseOutpostsPassports
Have Two-Way Conversations
Listen
Participate
TryNewTools
The first one there OWNS the game
Try a pilot project - offsiteOutline a basic strategyDefine pilot success measuresTie first-pass measurements inBuild + educateExecuteCheck ResultsRejigger (very technical term)Try it againPresent findingsPlan REAL project
Be human.Be passionate.Be honest.Be considerate.Be helpful. First.Bring wine to the picnic.Put down the bullhorn.Pick up the party hat.The first one there...
http://chrisbrogan.com | +1.978.885.1551 | [email protected]
Thank you. I value your time and attention.
Photo Credits
http://flickr.com/photos/dsalgado/205106922/ - t rexhttp://flickr.com/photos/flikr/230379411/ - cowshttp://flickr.com/photos/normanbleventhalmapcenter/2674506999/ - maphttp://flickr.com/photos/cadmanof50s/82738842/ - old radiohttp://flickr.com/photos/misbehave/2810695262/ - gearhttp://flickr.com/photos/23000860@N06/2794586833/ - t rex (huge)http://flickr.com/photos/erikcharlton/234333572/ - great whitehttp://flickr.com/photos/dsalgado/205106858/ 0 t rex (silhouette)http://www.flickr.com/photos/briansolis/2735401175/ - conversation prismhttp://flickr.com/photos/carbonnyc/34661788/ - 3http://flickr.com/photos/jurvetson/67615001/ - tree forthttp://flickr.com/photos/pong/172438102/ - mastodon
