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Globant Proprietary | Confidential Information
Beyond Enterprise Consumerization:The era of Digital Journeysfor the employee
Globant Proprietary | Confidential Information
WHY ENTERPRISE CONSUMERIZATION FALLS
SHORTGoes way beyond “bring your own device”
Could go well beyond nicer interfacesFocuses on making an evolution to a friendlier IT
The same digital natives now form the core of our workforce and consumer market
Organizations receive the same level of pressure, not only external, to develop software that satisfies unmet demands from this generation Globant Proprietary | Confidential
Information
We are living interesting times
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This is the target
Millennial's Traits:
Digital Natives Collaborative & Social Producers High Expectations Feedback-Driven Sense of Urgency Blurred Boundaries
Globant Proprietary | Confidential Information
Why our employees are really consumers
Full employment. They face choices.
They dedicate their lives, making it the most important
choice they make
Organizations need to engage way further with them to remain
competitive
What employees are looking for when they
“buy” a job?
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Globant Proprietary | Confidential Information
Enter a restaurant knowing it’s great
Know what are friends doing wherever they are
Have our personal assistant, Siri, in our mobile phones.
24x7 health check through the smartwatch
Examples of superpowers we can do now that in 1970 could made us looked like “the nuclear man”
We are androids
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What technology has told us about human nature * Average gamer is a 43 year
old woman
* Long Tail: there is more business in niche products that in blockbusters
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WHAT IFWe use technology to uncover things we don’t know from
our employees? And we use this to provide an uber experience for them
1st Case
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Globant Proprietary | Confidential Information
Globant Proprietary | Confidential Information
1. Who are our informal leaders inside the organization
Informal Leader
Eg. Colombia
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2. Relations between Sites Each line represents stars between sites.
Eg. Colombia
High integration.Almost all sites
share stars with all other sites.
Higher centralization with
Buenos Aires.
Same as previous, but line weight shows star count.
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3. Generation and countries integration
Sent/Recv vs City
Low visibility on people onsite. It seems that they are doing things to get noticed, but have we ignore them!
% of stars sent from target to target group.
Generation Integration
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4. How an App can change behaviors
Number of stars fired after receiving one, within 1-5 days
There's a 49% chance a star
triggers another star within 24
hours.
BigData and Machine Learning use to break silos, favor collaboration, and foster better opportunities for our people
Globant
Collokia2nd Case
COLLOKIA What can we learn?Globers are looking for the same answers
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Number of Globersreading same question in Stack Overflow.
Number of Globers doing exact same search in Google
There is an opportunity to use technology to uncover new things about our most important consumer: our employee
Using this technology brings a new level of competitiveness to our business
And position ourselves in the position to make it grow
Globant Proprietary | Confidential Information
Summary
