2011 EMEA

Opportunities in Consumerization of IT

Larry OrecklinVice President, Worldwide Specialist SalesMicrosoft Corporation

WORK-LIFEBLUR

MORE MOBILE

TECHSAVVY

MULTIPLE

DEVICES

DIGITAL GENERATIO

N

24 HOUR

S

Threat or Opportunity to Enterprise IT?

Consumer Experience

Enabling people to work theway they want, anywhere

and with any device

Consumer Experience

Enabling people to work theway they want, anywhere

and with any device

Enterprise Requirements

Maintaining security,privacy, control,

compliance

Consumer Experience

Enabling people to work theway they want, anywhere

and with any device

Consumer Experience

Enabling people to work theway they want, anywhere

and with any device

Consumer Experience

Enabling people to work theway they want, anywhere

and with any device

Enterprise Requirements

Maintaining security,privacy, control,

compliance

INTEGRATES POPULAR SOCIAL TOOLS & APPS

Best productivity experience

PC

PHONE

BROWSER

Unified application development

Manage Device Proliferation

Embracing the Consumerization of IT!We Have Four Pillars to Our Strategy

7.5

Windows “8”

Windows-based devicesthat people love

Central, unified management platform

Access control based on the level of trust

LOW (Web)

MEDIUM (VDI)

HIGH (DirectAccess, Enterprise VPN)

Managed Unmanaged

Level of business impact (means of access)

System Center 2012Windows Server “8”Windows Intune

A look ahead…

Manage Device ProliferationTools That Help IT Embrace and Protect the Enterprise

Single, end-to-end security and management platform

ProductivityTools That Work Like and With Popular Consumer Technology

Integration with external social networks

Internal social computing tools

Presence & IM

Voice & VideoOnline Meetings

Social Networking

And best-in-class on other devices

Best productivity on Windows

Windows 7 Deployment Opportunity

Approximately$200 services , per desktop

300M+ business PCs running Windows XP

$40+ BILLION OPPORTUNITY

Moving them all before XP end of support requires migrating

approximately 300,000 PCs every day

Partner’s Building on the Opportunity

Sogeti SMART DesktopRadium Deployment MethodologyExpanded Application Factory for app migration Mobility applications to expand solution

RDX7Rapid Deployment eXperience 7 Complete packaged desktop focused workspaceZero Touch deployment over *any* network

Application Development Opportunity

Opportunity

Create New Business Models

Build BetterExperiences

Develop Apps faster, and cheaper

Innovate / Imagine

Consistent, connected experiences across the PC, mobile devices, and browser

One development environment for all devicesEnhance and extend apps with the cloud

What Is MS Doing To Land This In Market?

Windows 7 Accelerate &

Solution Incentives

Flexible Workstyle Campaign

Digital Destinatio

ns and Events

Microsoft Briefing

and Technolo

gy Centers

Global Sales Training

Partner SolutionOfferings

Maximizing Your Potential

Land Consumerization of IT story with all

customers

Use XP EOS and Windows 7 momentum to driveWindows Deployment

Build and extend your Flexible Workstyle practice

Take advantage of // Build

© 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows 7 and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date

of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.