Hukkatila

m2 m3

CO2 €

Mis- and underuse of space causes cities to produce:

Business opportunities for wasted m2 & m3

Market failuresTechno-economicobstacles

Low

High

1# Blue Ocean Market

Unconventional solutions

Mixed use

Offe

ring

leve

lStandardized

Standardized

Cyclical

Temporary

Final

2# Temporal Approach

2# Temporal Approach

concept development, brokerage, renting

concept development, renting, enterprise and property share holding

concept development, renting, enterprise share holding

”Coupling”

”Opportunism”

”Life after death”

Customers can rely on...

Real estateinvestmentcompanies

‣ Finds and adapts means needed for each case

‣ Is able to collaborate with big and small challenges

‣ Is always looking for economic viability

‣ Is ready to invest into the concepts it creates

‣ Is the most streetwise actor in the business

Property owners = Customers = Service providers

...that Hukkatila

Jaakko Lehtonen Lari Lohikoski Roope Mokka Minna RitoluomaInari Virkkala

Geography studentIT Program director Researcher Marketing architectArchitect student

Univ. of HelsinkiCulminatumDemos HelsinkiToinen HelsinkiAalto University

jaakko.lehtonen@dodo.org +358400606313