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In this presentation, you will learn the fundamentals of using the internet for putting your best professional face forward online.
Citation preview
Enhancing Your Online Image: Personal Branding through Social Media
Agenda
How to establish a professional online image
How to use social media professionally
How to dominate search results for your name
Online reputation do's and don'ts
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Q&A
Ask questions along the way!
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About Me
Coding since 1986Creating websites since
1997Working in e-commerce
since 2005Used Twitter to start my
own business in 2011
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Personal Branding
PersonalBranding
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Personal Branding
What is a personal brand? Your Strengths
Your Uniqueness
What is personal branding? Presenting your personal
brand to others: Putting yourself out there
Molding/shaping how you’re perceived
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Benefits
Digital PersonalBranding:
Social Media
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Benefits
No costSearch engine exposureDemonstrate expertiseBuild networkExposure to recruitersCreate strong “personal
brand”Download this slide deck at http://bit.ly/PAMDFS14
Social Media
ProfessionalUses of
Social MediaDownload this slide deck at http://bit.ly/PAMDFS14
Social Media
B2B-focusedHigh income & older
usersBuild NetworkDrive website traffic
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Social Media
Q&A platformDemonstrate expertise
Quora
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Social Media
Share slide decksDemonstrate expertise
Drive website traffic
Slideshare
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Social Media
Lower exposure than personal pages
Good for running FB ads
Facebook: Biz Pages
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Social Media
More exposureCan send messages, join groups, and tag people
Can have more than one
Facebook: Personal Profiles
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Social Media
Build relationships (including friendships!)
Demonstrate expertise (Tweetchats!)
Drive website traffic
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Social Media
Demonstrate expertise
Appear in Google search results
Google Image friendly
YouTube
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Social Media
Demonstrate expertise
Search engine exposure
Great for visual arts
Google Image friendly
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Social Media
Build Network
Leadership Skills
Search engine friendly
Meetup
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Search Results
DominatingSearchResults
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Search Results
Social networks dominate search results
Create profiles on as many appropriate social networks as possible
Tip #1
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Search Results
Refer to yourself in the 3rd person in: Descriptions
(i.e. “Pam Aungst is an SEO expert”)
Image filenames (i.e. Pam-Aungst.jpg)
Tip #2
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Search Results
BrandYourself.com
Tip #3
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Personal Branding
Online Image:Do’s & Don’ts
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Do’s and Don’ts
PROFESSIONAL headshot Dressed for
interview / speech Professional
lighting/editing
DO: Put Your Best Face Forward
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Do’s and Don’ts
People WILL be negative towards you about something at some pointDON’T fuel the fire. Use the opportunity to make yourself look good. Respond rather than react.
DON’T: React
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Do’s & Don’ts
DO: Show Off
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Showcase your strengths.Be tactful, but not too
modest.
Do’s & Don’ts
DON’T: Mix Personal & Professional
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Create separate accounts for personal use & lock down their privacy
DO NOT discuss politics, religion, or other strong opinions on professional accounts
Do’s & Don’ts
DO: Use Spell Check
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You will be judged for your grammar. You will be judged hard.
Double-check everything before posting.
Do’s and Don’ts
DON’T: Forget Your
Manners
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Do’s and Don’ts
DON’T: Break Rules
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Online groups often have rules.Pay attention & adhere to
them.
Do’s and Don’ts
DO: Give to Get
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Whatever it is you want to get, give it away first Recommendations & Endorsements Reviews & Ratings Blog comments Referrals
“Keep it IRL”
If you wouldn’tdo it offline,
don’t do it online!
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Recap
Personal Brand Your strengths &
uniqueness
Personal Branding Putting yourself out there Molding how people
perceive you
Online Image Social Media Search Results come from
social
Do’s Professional Images Give to Get Show Off Use Spell Check
Don’ts Break Rules React to Negativity Mix personal &
professional Forget your manners Behave online as you
wouldn’t offlineDownload this slide deck at http://bit.ly/PAMDFS14
Download this slide deck at http://bit.ly/PAMDFS14
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