Personal branding and your online presence

  • Published on
    19-Oct-2014

  • View
    792

  • Download
    0

Embed Size (px)

DESCRIPTION

Invited workshop for ARLIS UK and Ireland conference on 11th July 2013. Includes sections on marketing, branding, and your online presence.

Transcript

WhoAmI.com Considering your online presence

Jo Alcock (@joeyanne) Evidence Base at Birmingham City University

Workshop aim

To equip you with the skills and knowledge to understand your personal brand and how to portray this through your online presence.

ARLIS UK & Ireland Annual Conference 2013 Jo Alcock

Overview

Section 1 - Marketing

Section 2 - Branding

Section 3 - Online Presence

ARLIS UK & Ireland Annual Conference 2013 Jo Alcock

MARKETING Section 1

ARLIS UK & Ireland Annual Conference 2013 Jo Alcock

Do librarians need to market themselves?

Jo Alcock ARLIS UK & Ireland Annual Conference 2013

What skills would you market?

Jo Alcock Created at Wordle.net

ARLIS UK & Ireland Annual Conference 2013

Who would you market to?

Jo Alcock ARLIS UK & Ireland Annual Conference 2013

Who would you market to?

Users Library management Organisation

management Peers internal and

external Potential collaborators Potential employers

Jo Alcock ARLIS UK & Ireland Annual Conference 2013

Elevator pitch 30 second elevator pitch Focused on your core

skills

Tailored for specific type of person Library user Senior management Peers (internal and

external) Potential collaborators Potential employers

Jo Alcock ARLIS UK & Ireland Annual Conference 2013

Marketing Summary

Librarians need to market themselves to variety of different people

Share your strengths Elevator pitch- 30

second summary, tailored to specific types of people

ARLIS UK & Ireland Annual Conference 2013 Jo Alcock

BRANDING Section 2

Jo Alcock ARLIS UK & Ireland Annual Conference 2013

Brand

Brand is the intangible sum of attributes, the promise, thebig ideaand the expectations that reside in each customers mind about a product, service or company.

Tina Thomas, Edmonton Public Library

Jo Alcock ARLIS UK & Ireland Annual Conference 2013

Personal branding

Its a mistake to think of personal branding as an end itself. A successful personal brand is a by-product of the successful pursuit of ones own interest, contribution, and networking in librarianship.

Bohyun Kim

Personal branding

Your brand is an extension of your personality. What do you want people to think when they meet you (in person or online)?

Jo Alcock ARLIS UK & Ireland Annual Conference 2013

Joeyanne Libraryanne

Jo Alcock ARLIS UK & Ireland Annual Conference 2013

Examples of personal brands

Jo Alcock ARLIS UK & Ireland Annual Conference 2013

Examples of personal brands

Jo Alcock ARLIS UK & Ireland Annual Conference 2013

Examples of personal brands

...my approach of blunt honesty and use of the phrases basically, dont be an asshole and know which things you suck at

Jo Alcock ARLIS UK & Ireland Annual Conference 2013

Your personal brand

Choose 3 words or phrases to describe the brand you would like to convey (be true to yourself)

Discuss with the person next to you how you might convey that brand - do they have any ideas?

Jo Alcock ARLIS UK & Ireland Annual Conference 2013

Branding - Summary

Your brand is an extension of your personality

Your brand is owned by others, not you

Strong identity can help ensure people have right perception about your brand

ARLIS UK & Ireland Annual Conference 2013 Jo Alcock

ONLINE PRESENCE Section 3

ARLIS UK & Ireland Annual Conference 2013 Jo Alcock

Online presence language style

Jo Alcock ARLIS UK & Ireland Annual Conference 2013

Online presence profersonal?

Jo Alcock ARLIS UK & Ireland Annual Conference 2013

Online presence visual style

Jo Alcock ARLIS UK & Ireland Annual Conference 2013

Online presence claim your name

Jo Alcock ARLIS UK & Ireland Annual Conference 2013

Online presence be consistent

Jo Alcock ARLIS UK & Ireland Annual Conference 2013

Your online brand

How do your brand values translate to your online presence? Language Profersonal mix Visual style Names used

ARLIS UK & Ireland Annual Conference 2013 Jo Alcock

Online presence - Summary

Language Profersonal mix Visual style Use of name Be consistent

ARLIS UK & Ireland Annual Conference 2013 Jo Alcock

SUMMARY AND NEXT STEPS Conclusion

Jo Alcock ARLIS UK & Ireland Annual Conference 2013

Marketing Summary

Librarians need to market themselves to variety of different people

Share your strengths Elevator pitch- 30

second summary, tailored to specific types of people

ARLIS UK & Ireland Annual Conference 2013 Jo Alcock

Branding - Summary

Your brand is an extension of your personality

Your brand is owned by others, not you

Strong identity can help ensure people have right perception about your brand

ARLIS UK & Ireland Annual Conference 2013 Jo Alcock

Online presence - Summary

Language Profersonal mix Visual style Use of name Be consistent

ARLIS UK & Ireland Annual Conference 2013 Jo Alcock

Next steps

Consider your brand values in your work

Show your brand values in your online presence

Integrate your brand values into elevator pitch and practice in different scenarios (to users, peers, potential employers)

Jo Alcock ARLIS UK & Ireland Annual Conference 2013

Useful resources

The Practical Librarian -Manage your brand as a librarian Andromeda Yelton -Personal branding for new librarians Sam Wiggins (LibWig) -What's in a name? Georgina Hardy -Judging a blog by its cover Danah Boyd -Controlling your public appearance

Dave Fleet -How to ruin (or build) your personal brand Bethan Ruddock Swearing on Twitter Bohyun Kim Surprise! A personal brand is a by-product Karen Schneider Personal branding for librarians Glenn Llopis Personal branding is a leadership requirement, not a self-promotion campaign

Hiring Librarians Does personal branding help?

Jo Alcock ARLIS UK & Ireland Annual Conference 2013

All linked from http://bitly.com/bundles/joeyanne/6

Feel free to contact me

Jo Alcock Evidence Based Researcher @joeyanne jo@joeyanne.co.uk

Jo Alcock ARLIS UK & Ireland Annual Conference 2013

Image and screenshot credits Who am I? http://www.flickr.com/photos/sophiadphotography/6104169608

Tickbox http://www.flickr.com/photos/lwvc/6306132745

Librarian images - http://www.flickr.com/photos/librarianavengers/260849159, http://www.flickr.com/photos/bdewey/2121562294, http://www.flickr.com/photos/usnationalarchives/3930932575, http://www.flickr.com/photos/shifted/5922593273

Question mark - http://www.flickr.com/photos/crystaljingsr/3914729343

Elevator - http://www.flickr.com/photos/gsbrown99/4699892124

Marketing - http://www.flickr.com/photos/crystaljingsr/3915516172

Branding - http://www.flickr.com/photos/simonbleasdale/2451637005

Chicken or egg? http://www.flickr.com/photos/dimmerswitch/5031468262/

Seth Godin - http://www.sethgodin.com

Sacha Chua - http://sachachua.com/blog/

Jenica Rogers - http://www.attemptingelegance.com/

Brand - http://www.flickr.com/photos/id-iom/4614571079

Joeyanne Libraryanne online presence http://www.joeyanne.co.uk, http://twitter.com/joeyanne, http://joeyannecpd23.blogspot.com

Namecheckr - http://www.namecheckr.com/

Screen printed hands - http://www.flickr.com/photos/smil/412996846

Next steps - http://www.flickr.com/photos/jetsetwilly/3937047768

Thank you - http://www.flickr.com/photos/27282406@N03/4134661728

Jo Alcock ARLIS UK & Ireland Annual Conference 2013

Recommended

View more >